{"id":8007,"date":"2023-07-11T04:27:49","date_gmt":"2023-07-11T04:27:49","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=8007"},"modified":"2024-03-23T10:02:32","modified_gmt":"2024-03-23T10:02:32","slug":"why-is-starbucks-loyalty-program-successful","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/","title":{"rendered":"2024\u5e74\u7248\uff1aShopify\u30b9\u30c8\u30a2\u5411\u3051\u306b\u5b66\u3076Starbucks\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6559\u8a13"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\">\u30d9\u30a4\u30f3\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u304a\u3088\u3073\u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30b9\u30af\u30fc\u30eb\u304c2000\u5e74<\/a>\u306b\u767a\u8868\u3057\u305f\u5831\u544a\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u7dad\u6301\u7387\u30925\uff05\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u306f25\uff05\u304b\u308995\uff05\u5897\u52a0\u3057\u307e\u3059\u3002\n\u73fe\u4ee3\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5f71\u97ff\u304c\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u5927\u304d\u304f\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u6d3b\u52d5\u3092\u6d3b\u7528\u3057\u3066\u65e2\u5b58\u9867\u5ba2\u3092\u5927\u5207\u306b\u3057\u3001\u5229\u76ca\u3092\u53d6\u308a\u623b\u3059\u3053\u3068\u3067\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong><em>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0 \u2013 Starbucks for Life<\/em><\/strong>\u3092\u901a\u3058\u3066\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u6210\u529f\u3092\u53ce\u3081\u3001\u65b0\u898f\u9867\u5ba2\u3068\u65e2\u5b58\u9867\u5ba2\u306e\u4e21\u65b9\u3068\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1023\" height=\"482\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/2.webp\" alt=\"A screenshot from Trybeans blog\" class=\"wp-image-11102\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/2.webp 1023w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/2-300x141.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/2-768x362.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/2-150x71.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/2-480x226.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1023px) 100vw, 1023px\" \/><figcaption class=\"wp-element-caption\"><em>Impressive message from Starbucks Rewards  <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Why_Starbucks_Rewards_can_become_one_of_the_most_famous_loyalty_programs\" >\u306a\u305c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306f\u6700\u3082\u6709\u540d\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e00\u3064\u306b\u306a\u308c\u308b\u306e\u304b\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Structure_of_the_Starbucks_for_Life_program\" >Starbucks for Life \u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u69cb\u9020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Starbucks_Rewards_integrates_with_the_mobile_app_and_online_ordering_system\" >\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#What_makes_Starbuckss_loyalty_program_so_successful\" >\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u7406\u7531\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Gamification\" >\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Personalization\" >\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Seamless_integration\" >\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Mobile-first_approach\" >\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u30a2\u30d7\u30ed\u30fc\u30c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Data-driven_strategy\" >\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u6226\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Starbucks_Rewards_Website_Key_Strategies_to_Implement_in_Your_Online_Store\" >\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306b\u5b9f\u88c5\u3059\u3079\u304d\u4e3b\u8981\u6226\u7565\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#_Membership_Page_The_Starting_Point\" >\u00a0\u30e1\u30f3\u30d0\u30fc\u30da\u30fc\u30b8\uff1a\u51fa\u767a\u70b9\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#The_design_and_messaging_of_the_membership_page_and_enrollment_process\" >\u30e1\u30f3\u30d0\u30fc\u30da\u30fc\u30b8\u3068\u767b\u9332\u30d7\u30ed\u30bb\u30b9\u306e\u30c7\u30b6\u30a4\u30f3\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Simplify_enrollment\" >\u767b\u9332\u306e\u7c21\u7d20\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Offer_meaningful_rewards\" >\u610f\u5473\u306e\u3042\u308b\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#_Starbucks_Loyalty_Program_Meaningful_Point_Accrual_Rewards\" >\u00a0\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0 \u610f\u5473\u306e\u3042\u308b\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u3068\u7279\u5178<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#_Starbucks_loyalty_program_go_beyond_transactions\" >\u00a0\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u53d6\u5f15\u3092\u8d85\u3048\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#The_Starbucks_Odyssey_Innovations_in_Loyalty\" >\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30aa\u30c7\u30c3\u30bb\u30a4\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9769\u65b0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Understanding_the_Starbucks_Odyssey\" >\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30aa\u30c7\u30c3\u30bb\u30a4\u306e\u7406\u89e3\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#The_Starbucks_Odyssey_program_and_its_recent_launch\" >\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30aa\u30c7\u30c3\u30bb\u30a4 \u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u6700\u8fd1\u306e\u30ed\u30fc\u30f3\u30c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#The_excitement_and_intrigue_surrounding_the_use_of_NFTs_and_Web3_technology_in_a_loyalty_program\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308bNFT\u3068Web3\u6280\u8853\u6d3b\u7528\u306e\u8208\u596e\u3068\u9b45\u529b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#The_impact_of_Starbucks_Rewards_and_its_contribution_to_customer_engagement\" >\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306e\u5f71\u97ff\u3068\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3078\u306e\u8ca2\u732e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#What_Makes_Starbucks_Odyssey_Unique\" >\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30aa\u30c7\u30c3\u30bb\u30a4\u3092\u7279\u5225\u306b\u3059\u308b\u8981\u7d20<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/why-is-starbucks-loyalty-program-successful\/#Final_thoughts\" >\u6700\u7d42\u7684\u306a\u8003\u3048\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Starbucks_Rewards_can_become_one_of_the_most_famous_loyalty_programs\"><\/span><strong>\u306a\u305c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306f\u6700\u3082\u6709\u540d\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e00\u3064\u306b\u306a\u308c\u308b\u306e\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structure_of_the_Starbucks_for_Life_program\"><\/span>Starbucks for Life \u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u69cb\u9020<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3092\u77e5\u3089\u306a\u3044\u4eba\u306f\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u512a\u308c\u305f\u88fd\u54c1\u3068\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u30022009\u5e7412\u670826\u65e5\u306b\u958b\u59cb\u3055\u308c\u305f<a href=\"https:\/\/www.starbucks.com\/rewards?ref=beans.ghost.io\" target=\"_blank\">\u300c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0<\/a> \u306b\u306f\u3001\u73fe\u57283,000\u4e07\u4eba\u4ee5\u4e0a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u4f1a\u54e1\u304c\u3044\u307e\u3059\u3002\u3053\u306e\u6570\u306f\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u7dcf\u58f2\u4e0a\u306e60\uff05\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u3001\u968e\u5c64\u578b\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u652f\u51fa\u984d\u306b\u5fdc\u3058\u3066\u30dd\u30a4\u30f3\u30c8\u304c\u52a0\u7b97\u3055\u308c\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u57fa\u672c\u30ec\u30d9\u30eb\u306f\u7121\u6599\u3067\u3001\u3055\u3089\u306b\u7279\u5178\u3092\u53d7\u3051\u308b\u305f\u3081\u306b\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u306b\u767b\u9332\u3059\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3082\u3042\u308a\u307e\u3059\u30022019\u5e74\u306b\u306f\u3001\u3053\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u306b\u3088\u308a\u3001<a href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/starbucks-winning-on-rewards-loyalty-and-data\/\" target=\"_blank\">\u58f2\u4e0a\u304c7\uff05<\/a>\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e<strong><em>\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0<\/em><\/strong>\u306f\u975e\u5e38\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u3001\u652f\u6255\u3044\u65b9\u6cd5\u306b\u95a2\u4fc2\u306a\u304f\u671d\u306e\u30b3\u30fc\u30d2\u30fc\u3067\u300c\u30b9\u30bf\u30fc\u300d\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u30b9\u30bf\u30fc\u306f\u300c\u30ea\u30ef\u30fc\u30c9\u300d\u306b\u5909\u308f\u308a\u3001\u4ee5\u4e0b\u306e\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u4f53\u9a13\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"931\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3.webp\" alt=\" A screenshot from the Starbucks website\" class=\"wp-image-11103\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-300x273.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-768x698.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-82x75.webp 82w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-480x436.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3067\u30b9\u30bf\u30fc\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5 <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\"><strong><em>\u4f1a\u54e1\u30ec\u30d9\u30eb<\/em><\/strong>\u306b\u306f\u300c\u30b0\u30ea\u30fc\u30f3\u300d\u3068\u300c\u30b4\u30fc\u30eb\u30c9\u300d\u304c\u3042\u308a\u3001\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e\u95a2\u4e0e\u5ea6\u306b\u5fdc\u3058\u3066\u7279\u5178\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u3053\u306e\u968e\u5c64\u30b7\u30b9\u30c6\u30e0\u306f\u6d88\u8cbb\u3092\u4fc3\u3057\u3001\u7279\u5225\u5f85\u9047\u3092\u53d7\u3051\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3067\u306f25\u30b9\u30bf\u30fc\u4ee5\u4e0a\u304b\u3089\u30dd\u30a4\u30f3\u30c8\u3092\u4ea4\u63db\u3057\u3066<strong><em>\u30ea\u30ef\u30fc\u30c9\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/em>&lt;\/strong\u3002\u591a\u304f\u306e\u30b9\u30bf\u30fc\u3092\u7372\u5f97\u3059\u308b\u307b\u3069\u3001\u9b45\u529b\u7684\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ae\u30d5\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1023\" height=\"477\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/4.webp\" alt=\" A screenshot from the Starbucks loyalty program website\" class=\"wp-image-11104\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/4.webp 1023w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/4-300x140.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/4-768x358.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/4-150x70.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/4-480x224.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1023px) 100vw, 1023px\" \/><figcaption class=\"wp-element-caption\">\u30b9\u30bf\u30fc\u4ea4\u63db\u306b\u3088\u308b\u7279\u5178\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u3092\u4ed6\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u5dee\u5225\u5316\u3057\u3066\u3044\u308b\u306e\u306f<strong>&lt;em\u300cEndless Extras\u300d<\/em><\/strong>\u3067\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306b\u53c2\u52a0\u3059\u308b\u3068\u3001\u9650\u5b9a\u30ae\u30d5\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3053\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/5.webp\" alt=\"A screenshot from the Starbucks loyalty program website\" class=\"wp-image-11105\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/5.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/5-300x163.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/5-768x419.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/5-138x75.webp 138w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/5-480x262.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Endless Extras \u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u30b9\u30bf\u30fc\u3092\u96c6\u3081\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Starbucks_Rewards_integrates_with_the_mobile_app_and_online_ordering_system\"><\/span>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u30a2\u30d7\u30ea\u306f\u3001\u304a\u91d1\u306e\u7bc0\u7d04\u3001\u30a2\u30d7\u30ea\u5229\u7528\u4e2d\u306e\u5229\u4fbf\u6027\u3001\u30a8\u30f3\u30bf\u30e1\u8981\u7d20\u306a\u3069\u3001\u5fc5\u8981\u4ee5\u4e0a\u306e\u7279\u5178\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u9762\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u304c\u53ce\u76ca\u6027\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u6d88\u8cbb\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u591a\u69d8\u5316\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u5c64\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5e30\u5c5e\u610f\u8b58\u3092\u6301\u305f\u305b\u3001\u5171\u611f\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3053\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u4e8b\u524d\u6ce8\u6587\u306f\u6642\u9593\u3092\u7bc0\u7d04\u3057\u3001\u7a7a\u3044\u305f\u6642\u9593\u3092\u4ed6\u306e\u3053\u3068\u306b\u4f7f\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u5916\u51fa\u5148\u3067\u30b3\u30fc\u30d2\u30fc\u3084\u30b1\u30fc\u30ad\u3092\u6ce8\u6587\u3067\u304d\u308b\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u3082\u6709\u52b9\u306a\u9078\u629e\u80a2\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_Starbuckss_loyalty_program_so_successful\"><\/span>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u7406\u7531\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gamification\"><\/span>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">2015\u5e74\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f <a href=\"https:\/\/www.starbucksforlife.com\/#\/landing\" target=\"_blank\">Starbucks for Life<\/a>\u3068<a href=\"https:\/\/www.marketingdive.com\/news\/starbucks-gamifies-mobile-rewards-with-bonus-star-bingo\/437729\/\" target=\"_blank\">Bonus Star Bingo<\/a>\u3068\u3044\u30462\u3064\u306e\u30b2\u30fc\u30e0\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u3069\u3061\u3089\u3082\u4f1a\u54e1\u30dd\u30a4\u30f3\u30c8\u3084\u666f\u54c1\u3092\u30c1\u30e3\u30ec\u30f3\u30b8\u9054\u6210\u3067\u7372\u5f97\u3067\u304d\u3001\u5358\u306a\u308b\u5272\u5f15\u4ee5\u4e0a\u306b\u9867\u5ba2\u3092\u5f15\u304d\u3064\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30c1\u30e3\u30ec\u30f3\u30b8\u3084\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u53c2\u52a0\u8005\u6570\u306f\u591a\u304f\u3001\u9867\u5ba2\u304c\u591a\u304f\u306e\u30b9\u30bf\u30fc\u3092\u96c6\u3081\u308b\u307b\u3069\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002 <a href=\"https:\/\/www.snipp.com\/blog\/2017-06-21\/the-power-of-gamification-participation-engagement-loyalty\" target=\"_blank\">SNIPP\u306b\u3088\u308b\u3068<\/a>\u3001\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u309247\uff05\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u309222\uff05\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u309215\uff05\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalization\"><\/span>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u81a8\u5927\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b<a href=\"https:\/\/hbr.org\/1998\/11\/business-marketing-understand-what-customers-value\" target=\"_blank\">\u5408\u3063\u305f\u63d0\u6848<\/a>\u3092\u884c\u3044\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u30e1\u30cb\u30e5\u30fc\u5185\u306e\u65b0\u5546\u54c1\u3082\u52e7\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u65b0\u3057\u3044\u767a\u898b\u3092\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.forbes.com\/sites\/bryanpearson\/2020\/12\/16\/12-holiday-gifts-from-the-starbucks-card\/\" target=\"_blank\">2020\u5e74\u306eForbes\u306b\u3088\u308b\u3068<\/a>\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u7dcf\u58f2\u4e0a\u306e40\uff05\u3092\u3053\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u5f97\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u53ce\u76ca\u6027\u3092\u793a\u3059\u91cd\u8981\u306a\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seamless_integration\"><\/span><strong>\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u597d\u4f8b\u3067\u3059<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30b8\u30e5\u30fc\u30eb\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u7406\u89e3\u3092\u6df1\u3081\u3001\u3088\u308a\u826f\u3044\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile-first_approach\"><\/span>\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u30a2\u30d7\u30ed\u30fc\u30c1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306f\u3001\u30b3\u30fc\u30d2\u30fc\u3084\u98df\u54c1\u306e\u6ce8\u6587\u3068\u652f\u6255\u3044\u3092\u3088\u308a\u4fbf\u5229\u306b\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u6163\u308c\u305f\u6d88\u8cbb\u8005\u5411\u3051\u306b\u3001\u30e1\u30cb\u30e5\u30fc\u95b2\u89a7\u3084\u4e8b\u524d\u6ce8\u6587\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.forbes.com\/sites\/bryanpearson\/2020\/12\/16\/12-holiday-gifts-from-the-starbucks-card\/\" target=\"_blank\">2019\u5e74\u306eForbes\u306b\u3088\u308b\u3068<\/a>\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u6765\u5e97\u524d\u306b\u30a2\u30d7\u30ea\u3067\u4e8b\u524d\u6ce8\u6587\u3092\u884c\u3063\u305f\u9867\u5ba2\u306f\u5168\u4f53\u306e3\u5206\u306e1\u306b\u4e0a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data-driven_strategy\"><\/span>\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3044\u3066\u30c7\u30fc\u30bf\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u8cfc\u5165\u884c\u52d5\u306e\u50be\u5411\u3092\u628a\u63e1\u3057\u3001\u518d\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848\u3092\u884c\u3044\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Starbucks_Rewards_Website_Key_Strategies_to_Implement_in_Your_Online_Store\"><\/span><strong>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306b\u5b9f\u88c5\u3059\u3079\u304d\u4e3b\u8981\u6226\u7565\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Membership_Page_The_Starting_Point\"><\/span>\u00a0\u30e1\u30f3\u30d0\u30fc\u30da\u30fc\u30b8\uff1a\u51fa\u767a\u70b9\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e8b\u4f8b\u306f\u3001\u7c21\u6f54\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u9867\u5ba2\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u898b\u305f\u3068\u304d\u306e\u5370\u8c61\u3092\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u306b\u7d50\u3073\u4ed8\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u6d3b\u52d5\u306b\u53cd\u6620\u3055\u305b\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_design_and_messaging_of_the_membership_page_and_enrollment_process\"><\/span>\u30e1\u30f3\u30d0\u30fc\u30da\u30fc\u30b8\u3068\u767b\u9332\u30d7\u30ed\u30bb\u30b9\u306e\u30c7\u30b6\u30a4\u30f3\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3067\u306f\u3001\u30b9\u30bf\u30fc\u306e\u96c6\u3081\u65b9\u3001\u4ea4\u63db\u65b9\u6cd5\u3001\u7279\u5178\u5185\u5bb9\u306a\u3069\u5fc5\u8981\u306a\u60c5\u5831\u3092\u7c21\u5358\u306b\u5f97\u3089\u308c\u307e\u3059\u3002\u767b\u9332\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b7\u30f3\u30d7\u30eb\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\uff1a\u9867\u5ba2\u306b\u5370\u8c61\u3092\u4e0e\u3048\u3001\u8a18\u61b6\u306b\u6b8b\u308b<\/li>\n\n\n\n<li>\u8996\u899a\u7684\u306a\u753b\u50cf\uff1a\u8aac\u660e\u529b\u3092\u5f37\u5316<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u30ab\u30e9\u30fc\uff08\u9ec4\u8272\u3068\u7dd1\uff09\uff1a\u8272\u3092\u901a\u3057\u3066\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3092\u60f3\u8d77\u3055\u305b\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u7b2c\u4e00\u5370\u8c61\u3067\u826f\u3044\u5370\u8c61\u3092\u4e0e\u3048\u308b\u91cd\u8981\u6027\u3092\u7406\u89e3\u3057\u3066\u304a\u308a\u3001\u30c7\u30b6\u30a4\u30f3\u306f\u5e74\u9f62\u3092\u554f\u308f\u305a\u8ab0\u306b\u3067\u3082\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3066\u3001\u6b21\u306f\u3042\u306a\u305f\u306e\u756a\u3067\u3059\u3002\u81ea\u5206\u304c\u4f55\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u65b0\u3057\u3044\u9867\u5ba2\u306b\u3069\u3093\u306a\u5370\u8c61\u3092\u4e0e\u3048\u305f\u3044\u306e\u304b\u3001\u305d\u3057\u3066\u898b\u305f\u76ee\u306b\u3069\u308c\u3060\u3051\u6295\u8cc7\u3059\u308b\u306e\u304b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30b7\u30f3\u30d7\u30eb\u306a\u8272\u3084\u83ef\u3084\u304b\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u4f7f\u3046\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5c11\u306a\u304f\u3068\u3082\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u4e3b\u306b\u9867\u5ba2\u306e\u305f\u3081\u306e\u3082\u306e\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/6-1024x465.webp\" alt=\"A screenshot from the Starbucks loyalty program website\" class=\"wp-image-11106\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/6-1024x465.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/6-300x136.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/6-768x349.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/6-150x68.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/6-480x218.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A straight-forward message from Starbucks Rewards\n<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simplify_enrollment\"><\/span>\u767b\u9332\u306e\u7c21\u7d20\u5316<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3001\u767b\u9332\u304b\u3089\u7279\u5178\u6848\u5185\u3001\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u65b9\u6cd5\u3001\u652f\u6255\u3044\u624b\u9806\u307e\u3067\u3092\u660e\u78ba\u306b\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306b\u8aac\u660e\u3057\u307e\u3059\u3002\u5c0f\u5b66\u751f\u3067\u3082\u7406\u89e3\u3067\u304d\u308b\u30b7\u30f3\u30d7\u30eb\u3055\u3067\u3001\u767b\u9332\u6642\u306b\u9867\u5ba2\u306e\u8a95\u751f\u65e5\u3082\u8a18\u5165\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"824\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/8-e1711187547812.webp\" alt=\"A short-and-sweet enrollment of registering Starbucks loyalty program\" class=\"wp-image-11107\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/8-e1711187547812.webp 783w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/8-e1711187547812-285x300.webp 285w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/8-e1711187547812-768x808.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/8-e1711187547812-71x75.webp 71w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/8-e1711187547812-480x505.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:783px) 100vw, 783px\" \/><figcaption class=\"wp-element-caption\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u306e\u77ed\u304f\u3066\u7c21\u6f54\u306a\u624b\u7d9a\u304d\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u304c\u9867\u5ba2\u3068\u3069\u306e\u3088\u3046\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5b66\u3073\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30b7\u30b9\u30c6\u30e0\u306b\u5fdc\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u3059\u3079\u3066\u306e\u8a00\u8449\u304c\u8aa4\u89e3\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u5206\u304b\u308a\u3084\u3059\u3044\u5358\u8a9e\u3084\u6587\u7ae0\u3092\u512a\u5148\u3057\u3001\u3042\u3089\u3086\u308b\u30bf\u30a4\u30d7\u306e\u9867\u5ba2\u5c64\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002\u30b7\u30f3\u30d7\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u9867\u5ba2\u304c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u660e\u78ba\u306b\u7406\u89e3\u3057\u305f\u3068\u304d\u306b\u53c2\u52a0\u610f\u6b32\u3068\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u4fc3\u3057\u307e\u3059\u3002\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3001\u8907\u96d1\u3055\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5927\u304d\u306a\u969c\u5bb3\u306b\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_meaningful_rewards\"><\/span>\u610f\u5473\u306e\u3042\u308b\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"translation-block\">\u610f\u5473\u306e\u3042\u308b\u7279\u5178\u3068\u306f\u3001\u9867\u5ba2\u304c\u5c06\u6765\u4f7f\u3048\u308b\u5b9f\u7528\u7684\u306a\u30ae\u30d5\u30c8\u3084\u3001\u7279\u5225\u306a\u76ee\u7684\u3092\u6301\u3063\u305f\u30ae\u30d5\u30c8\u306e\u3053\u3068\u3067\u3059\u3002\u201c<a href=\"https:\/\/www.starbucks.com\/rewards\" target=\"_blank\">\u4fa1\u5024\u3042\u308b\u7279\u5178<\/a>\u306f\u3001\u9867\u5ba2\u306b\u81ea\u5206\u304c\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u307e\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3067\u306f\u3001\u30b3\u30fc\u30d2\u30fc\u3001\u7d05\u8336\u3001\u30d9\u30fc\u30ab\u30ea\u30fc\u5546\u54c1\u3092\u5e45\u5e83\u304f\u63d0\u4f9b\u3057\u3001\u5e74\u9f62\u5c64\u3084\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u3092\u7279\u5178\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30b3\u30fc\u30d2\u30fc\u3001\u7d05\u8336\u3001\u30d9\u30fc\u30ab\u30ea\u30fc\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002\n\u305d\u306e\u305f\u3081\u3001\u30b7\u30b9\u30c6\u30e0\u306f\u9867\u5ba2\u306e\u5e74\u9f62\u5c64\u3084\u3001\u3069\u306e\u5546\u54c1\u3092\u98df\u3079\u305f\u308a\u98f2\u3093\u3060\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u3002\n\u9867\u5ba2\u304c\u78ba\u5b9f\u306b\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u304c\u3001\u8907\u6570\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u305d\u308c\u305e\u308c\u306e\u597d\u307f\u306b\u5408\u3063\u305f\u5546\u54c1\u3092\u628a\u63e1\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u8ab2\u984c\u3067\u3059\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Starbucks_Loyalty_Program_Meaningful_Point_Accrual_Rewards\"><\/span>\u00a0\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0 \u610f\u5473\u306e\u3042\u308b\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u3068\u7279\u5178<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5229\u7528\u53ef\u80fd\u306a\u7279\u5178\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u8c4a\u5bcc\u306b\u63c3\u3063\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u5b66\u3093\u3060\u5f8c\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u9054\u6210\u3057\u3084\u3059\u3044\u6bb5\u968e\u7684\u306a\u76ee\u6a19\uff08\u30c6\u30a3\u30a2\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u6642\u9593\u3084\u304a\u91d1\u3092\u3042\u307e\u308a\u6d6a\u8cbb\u305b\u305a\u3001\u6d88\u8cbb\u8005\u304c\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u305d\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u96c6\u3081\u3084\u3059\u304f\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u69d8\u306a\u7279\u5178\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308a\u3001\u9867\u5ba2\u306f\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u6301\u3063\u3066\u30dd\u30a4\u30f3\u30c8\u3092\u96c6\u3081\u3089\u308c\u307e\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u300cEndless Extras\u300d\u306b\u306f\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u3001\u4e8b\u524d\u6ce8\u6587\u3001\u5e97\u8217\u9650\u5b9a\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3001\u30b2\u30fc\u30e0\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u91cd\u8981\u6027<\/li>\n<\/ul>\n\n\n\n<p>\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n\u9867\u5ba2\u306b\u300c\u81ea\u5206\u306f\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u7279\u5225\u306a\u5b58\u5728\u3060\u300d\u3068\u611f\u3058\u3055\u305b\u307e\u3057\u3087\u3046\u3002\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u306e\u3088\u3046\u306a\u7279\u5178\u3084\u3001\u5404\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u7279\u5178\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u8a18\u9332\u3057\u3001\u8ce2\u304f\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\n\u9867\u5ba2\u306e\u7279\u5225\u306a\u51fa\u6765\u4e8b\u306b\u914d\u616e\u3059\u308c\u3070\u3001\u9867\u5ba2\u306f\u656c\u610f\u3092\u611f\u3058\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u6d3b\u52d5\u306b\u9577\u304f\u95a2\u308f\u308a\u7d9a\u3051\u3001\u5546\u54c1\u3092\u4fe1\u983c\u3057\u305f\u3044\u3068\u601d\u3046\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Starbucks_loyalty_program_go_beyond_transactions\"><\/span>\u00a0\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u53d6\u5f15\u3092\u8d85\u3048\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u975e\u53d6\u5f15\u578b\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u901a\u3058\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u4fc3\u9032<\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u306e\u6c17\u6301\u3061\u3092\u3064\u304b\u307f\u3001\u30b2\u30fc\u30e0\u3092\u697d\u3057\u307f\u306a\u304c\u3089\u30dd\u30a4\u30f3\u30c8\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u30ea\u30e9\u30c3\u30af\u30b9\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u3068\u95a2\u308f\u308b\u3088\u3046\u9867\u5ba2\u3092\u5f15\u304d\u3064\u3051\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30af\u30a4\u30ba\u3084\u30b2\u30fc\u30e0\u3001SNS\u3067\u306e\u6d3b\u52d5\u306a\u3069\u3001\u4ed6\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u7684\u306a\u53d6\u5f15\u6d3b\u52d5\u3078\u306e\u8208\u5473\u3092\u6301\u7d9a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e2\u30d0\u30a4\u30eb\u6280\u8853\u306e\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ea\u306f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u6163\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u4f5c\u3089\u308c\u305f\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u65e5\u5e38\u7684\u306b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u3046\u4eba\u3078\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u7c21\u5358\u3067\u3059\u304c\u3001\u30b9\u30de\u30fc\u30c8\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u308f\u306a\u3044\u4eba\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5168\u304f\u5225\u306e\u8ab2\u984c\u3067\u3059\u3002\u305d\u3046\u3057\u305f\u5c64\u3078\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6210\u529f\u3059\u308c\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u3092\u5927\u304d\u304f\u62bc\u3057\u4e0a\u3052\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Starbucks_Odyssey_Innovations_in_Loyalty\"><\/span><strong>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30aa\u30c7\u30c3\u30bb\u30a4\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9769\u65b0\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/7-1024x498.webp\" alt=\"A screenshot from the Starbucks Odyssey website\" class=\"wp-image-11108\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/7-1024x498.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/7-300x146.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/7-768x373.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/7-150x73.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/07\/7-480x233.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30aa\u30c7\u30c3\u30bb\u30a4\u306e\u6982\u8981\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>2022\u5e749\u6708\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306fNFT\u3067\u30b9\u30bf\u30fc\u3092\u53ce\u96c6\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u300cStarbucks Odyssey\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u4f53\u9a13\u306f\u30012022\u5e7412\u6708\u306b\u4e00\u90e8\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u30c6\u30b9\u30c8\u63d0\u4f9b\u3055\u308c\u307e\u3057\u305f\u3002\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3001Web3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u3064\u306a\u304c\u308b\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_the_Starbucks_Odyssey\"><\/span>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30aa\u30c7\u30c3\u30bb\u30a4\u306e\u7406\u89e3\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Starbucks_Odyssey_program_and_its_recent_launch\"><\/span><em>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30aa\u30c7\u30c3\u30bb\u30a4 \u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u6700\u8fd1\u306e\u30ed\u30fc\u30f3\u30c1<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Starbucks Odyssey\u306b\u30ed\u30b0\u30a4\u30f3\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30b3\u30fc\u30d2\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3092\u9ad8\u3081\u308b\u30b2\u30fc\u30e0\u3084\u30c1\u30e3\u30ec\u30f3\u30b8\u306b\u53c2\u52a0\u3067\u304d\u307e\u3059\u3002\u30b2\u30fc\u30e0\u3092\u7d42\u3048\u308b\u3068\u3001NFT\uff08\u975e\u4ee3\u66ff\u6027\u30c8\u30fc\u30af\u30f3\uff09\u5f62\u5f0f\u306e\u300c\u30b8\u30e3\u30fc\u30cb\u30fc\u30b9\u30bf\u30f3\u30d7\u300d\u304c\u4ed8\u4e0e\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u9650\u5b9a\u7248\u30b9\u30bf\u30f3\u30d7\u3092\u8cfc\u5165\u3057\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3067\u652f\u6255\u3046\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f2022\u5e749\u6708\u306b\u767a\u8868\u3055\u308c\u3001\u540c\u5e7412\u6708\u306b\u9650\u5b9a\u7248\u30b9\u30bf\u30f3\u30d7\u300cNifty Gateway\u300d\u3068\u5171\u306b\u958b\u59cb\u3055\u308c\u30012023\u5e74\u521d\u982d\u306b\u306f\u516c\u958b\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_excitement_and_intrigue_surrounding_the_use_of_NFTs_and_Web3_technology_in_a_loyalty_program\"><\/span><em>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308bNFT\u3068Web3\u6280\u8853\u6d3b\u7528\u306e\u8208\u596e\u3068\u9b45\u529b<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30e1\u30f3\u30d0\u30fc\u306f\u30a2\u30d7\u30ea\u3067\u30b2\u30fc\u30e0\u3092\u3057\u305f\u308a\u3001\u4ed6\u306e\u4eba\u306e\u30b9\u30bf\u30f3\u30d7\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3067\u30b9\u30bf\u30f3\u30d7\u3092\u96c6\u3081\u3089\u308c\u307e\u3059\u3002\u5341\u5206\u306a\u30b9\u30bf\u30f3\u30d7\u304c\u96c6\u307e\u308b\u3068\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u306e\u30a8\u30b9\u30d7\u30ec\u30c3\u30bd\u30de\u30c6\u30a3\u30fc\u30cb\u8b1b\u5ea7\u3092\u53d7\u8b1b\u3067\u304d\u3001\u305d\u306e\u53ce\u76ca\u306e\u4e00\u90e8\u306f\u30c1\u30e3\u30ea\u30c6\u30a3\u56e3\u4f53\u3084\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u4f1a\u54e1\u306e\u305f\u3081\u306b\u5bc4\u4ed8\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_impact_of_Starbucks_Rewards_and_its_contribution_to_customer_engagement\"><\/span><em>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u306e\u5f71\u97ff\u3068\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3078\u306e\u8ca2\u732e<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u306f\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u5e38\u306b\u300c\u4eba\u3005\u306b\u6e29\u304b\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30c9\u30d7\u30ec\u30a4\u30b9\u300d\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u304d\u305f\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u76ee\u6a19\u306f\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u3001\u6d88\u8cbb\u8005\u304c\u6709\u610f\u7fa9\u306a\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3067\u304d\u308b\u5834\u3092\u63d0\u4f9b\u3057\u3064\u3064\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u4f1d\u7d71\u3092\u5b88\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8ffd\u52a0\u306e\u7279\u5225\u306a\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u3042\u308b\u3068\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3055\u3089\u306b\u4fa1\u5024\u3092\u5897\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30ea\u30d0\u30fc\u30b9\u30ed\u30fc\u30b9\u30bf\u30ea\u30fc\u3078\u306e\u53c2\u52a0\u3084\u3001\u30b3\u30b9\u30bf\u30ea\u30ab\u306e\u30b3\u30fc\u30d2\u30fc\u8fb2\u5712\u3092\u8a2a\u308c\u3066\u539f\u6750\u6599\u3092\u78ba\u8a8d\u3059\u308b\u4f53\u9a13\u306a\u3069\u3067\u3059\u3002NFT\u30d9\u30fc\u30b9\u306e\u30ea\u30ef\u30fc\u30c9\u3092\u6d3b\u7528\u3057\u305f\u30b2\u30fc\u30e0\u3084\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3078\u306e\u53c2\u52a0\u3082\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u3078\u306e\u95a2\u4e0e\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_Starbucks_Odyssey_Unique\"><\/span>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30aa\u30c7\u30c3\u30bb\u30a4\u3092\u7279\u5225\u306b\u3059\u308b\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30aa\u30c7\u30c3\u30bb\u30a4\u306f\u3001\u4ed6\u306e\u5c0f\u58f2\u696d\u8005\u304c\u5b66\u3076\u3079\u304d\u9769\u65b0\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\u969b\u7acb\u305f\u305b\u308b4\u3064\u306e\u8981\u7d20\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Web3\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u878d\u5408<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u6280\u8853\u3067\u8a8d\u8a3c\u3055\u308c\u305fNFT\u3068\u3044\u3046\u30e6\u30cb\u30fc\u30af\u306a\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523\u304c\u3001\u3044\u304f\u3064\u304b\u306e\u696d\u754c\u3092\u5909\u9769\u3057\u307e\u3057\u305f\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u98df\u54c1\u30fb\u98f2\u6599\u696d\u754c\u3067\u3053\u306eNFT\u6280\u8853\u3092\u6700\u3082\u65e9\u304f\u6d3b\u7528\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u53d6\u5f15\u3092\u8d85\u3048\u305f\u7279\u5178<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u65b0\u3057\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u4f53\u9a13\u3092\u5f37\u304f\u91cd\u8996\u3057\u3001\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3057\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3084\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u62db\u5f85\u3001\u305d\u306e\u4ed6\u306e\u7279\u5225\u306a\u6d3b\u52d5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u8da3\u5473\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306a\u308b\u4ea4\u6d41\u6a5f\u4f1a\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u30b3\u30fc\u30d2\u30fc\u4f53\u9a13\u306e\u5145\u5b9f<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u4ed6\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3088\u308a\u826f\u3044\u5370\u8c61\u3092\u4e0e\u3048\u307e\u3059\u3002\u591a\u304f\u306e\u8a18\u4e8b\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u53d7\u3051\u305f\u656c\u610f\u3092\u9867\u5ba2\u304c\u611f\u3058\u53d6\u308c\u3070\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u4fc2\u306f\u3088\u308a\u5f37\u56fa\u306b\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u300c\u53cb\u4eba\u300d\u304c\u597d\u307f\u3001\u3084\u308a\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u611f\u52d5\u7684\u306a\u4f53\u9a13\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u9867\u5ba2\u306e\u529b\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u82e5\u3044\u6d88\u8cbb\u8005\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u4e0a\u3067\u306e\u8a8d\u77e5\u3084\u6e80\u8db3\u611f\u3092\u6c42\u3081\u3066\u30d6\u30e9\u30f3\u30c9\u3068\u95a2\u308f\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\n\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u300cStarbucks Odyssey\u300d\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u30c7\u30b8\u30bf\u30eb\u5316\u3078\u3068\u5909\u9769\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u73fe\u4e16\u4ee3\u3084\u82e5\u5e74\u5c64\u306b\u9069\u3057\u305f\u5f62\u3068\u306a\u308b\u3088\u3046\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u91cd\u306d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>\u6700\u7d42\u7684\u306a\u8003\u3048\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6539\u3081\u3066\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u4e16\u754c\u6700\u5927\u306e\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u4f01\u696d\u3067\u3059\u3002\u540c\u793e\u306f\u5909\u9769\u3092\u6050\u308c\u305a\u3001\u30c8\u30ec\u30f3\u30c9\u306b\u5408\u308f\u305b\u3066\u6280\u8853\u306e\u65b9\u5411\u3078\u3068\u81ea\u3089\u3092\u9032\u5316\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u63a8\u9032\u306b\u306f\u591a\u304f\u306e\u6642\u9593\u3068\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u3053\u306e\u5909\u9769\u306b\u6210\u529f\u3059\u308c\u3070\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u5927\u304d\u306a\u53ce\u76ca\u3068\u5229\u76ca\u3092\u53d6\u308a\u623b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u305d\u306e\u7d50\u679c\u3001\u4e8b\u696d\u898f\u6a21\u306e\u3055\u3089\u306a\u308b\u62e1\u5927\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3092\u624b\u672c\u3068\u3057\u3066\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u9577\u671f\u7684\u306b\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u3059\u3079\u304d\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e0a\u8a18\u306e\u63d0\u6848\u3092\u53c2\u8003\u306b\u3001\u81ea\u793e\u306e\u4e8b\u696d\u6d3b\u52d5\u306b\u9069\u3057\u305f\u9078\u629e\u80a2\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">ChatGPT said:\n\u3042\u306a\u305f\u306eShopify\u30b7\u30e7\u30c3\u30d7\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u306e\u306b\u82e6\u52b4\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\n<strong><a href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=case_study\" target=\"_blank\">BON Loyalty Rewards &amp; Referrals<\/a><\/strong> \u306f\u3001\u5b8c\u5168\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u7279\u5178\u3001\u8c4a\u5bcc\u306a\u6a5f\u80fd\u3001\u305d\u3057\u3066\u9069\u6b63\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u7d9a\u3051\u3001\u518d\u6765\u5e97\u3092\u4fc3\u3059\u305f\u3081\u306e\u7406\u60f3\u7684\u306a\u9078\u629e\u80a2\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/\" target=\"_self\">\u79c1\u305f\u3061\u306e\u30d6\u30ed\u30b0<\/a> \u3092\u8a2a\u308c\u3001BON\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3001\u7121\u9650\u306e\u30ea\u30ef\u30fc\u30c9\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/new-updates\/vip-tiers\/\" target=\"_self\">VIP\u30ec\u30d9\u30eb<\/a>\u3001\u305d\u3057\u3066\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30d0\u30a4\u30ea\u30f3\u30ac\u30eb\u30b5\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>According to the Bain &amp; Company and Harvard Business School reported in 2000, increasing customer retention by 5% boosts profits by 25% to 95%. Hence, in<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":7,"featured_media":8789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/8007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=8007"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/8007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/8789"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=8007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=8007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=8007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}