{"id":7470,"date":"2023-06-09T04:14:09","date_gmt":"2023-06-09T04:14:09","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=7470"},"modified":"2024-01-05T03:27:12","modified_gmt":"2024-01-05T03:27:12","slug":"3-most-inventive-customer-loyalty-programs","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/","title":{"rendered":"\u6700\u3082\u9769\u65b0\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e03\u9078\uff08\u81ea\u793e\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u59cb\u3081\u65b9\u3082\u7d39\u4ecb\uff09"},"content":{"rendered":"<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u6210\u529f\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u3092\u7bc9\u304f\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30c9\u30d0\u30a4\u30b9\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u5e02\u5834\u62e1\u5927\u306b\u91cd\u70b9\u3092\u7f6e\u304d\u307e\u3059\u304c\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u3080\u3053\u3068\u3082\u540c\u3058\u304f\u3089\u3044\u91cd\u8981\u3067\u3059\u3002\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u91cd\u8981\u6027\u3092\u63a2\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u308b\u9769\u65b0\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" 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>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306b\u4e0e\u3048\u308b\u8ca2\u732e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#Mining_for_gold\" >\u91d1\u9271\u3092\u6398\u308a\u5f53\u3066\u308b\u3088\u3046\u306b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#How_BON_helps_you_create_customer-oriented_programs\" >BON \u304c\u9867\u5ba2\u5fd7\u5411\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u4f5c\u308a\u3092\u652f\u63f4\u3059\u308b\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#Points-based_loyalty_program\" >\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#Tiered_loyalty_programs\" >\u968e\u5c64\u578b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#Paid_loyalty_programs\" >\u6709\u6599\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#Value_loyalty_programs\" >\u30d0\u30ea\u30e5\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#3_Innovative_Customer_Loyalty_Programs\" >3\u3064\u306e\u9769\u65b0\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#%E2%80%93_Blume\" >&#8211; Blume<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#%E2%80%93_ThirdLove\" >&#8211; ThirdLove<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#%E2%80%93_DSWs_Designer_Shoe_Warehouse\" >&#8211; DSW&#8217;s Designer Shoe Warehouse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/#Do_things_differently_with_your_loyalty_program\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5dee\u5225\u5316\u3059\u308b\u65b9\u6cd5<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_customer_loyalty\"><\/span>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u7dad\u6301\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u5834\u5408\u306e5\u500d\u304b\u308925\u500d\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u91cd\u8981\u6027\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8b70\u8ad6\u3067\u898b\u904e\u3054\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u5831\u3044\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306f\u5927\u304d\u304f\u6210\u9577\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u307f\u7d42\u3048\u308b\u9803\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3044\u304b\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3001\u305d\u3057\u3066\u81ea\u5206\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u7406\u89e3\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u7279\u5b9a\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u9ad8\u54c1\u8cea\u306a\u88fd\u54c1\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306e\u57fa\u76e4\u3067\u3059\u3002\u3069\u3093\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3082\u3001\u54c1\u8cea\u306e\u4f4e\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u88dc\u3046\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3092\u4fe1\u983c\u3057\u8a55\u4fa1\u3059\u308b\u306a\u3089\u3070\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contribution_of_loyalty_program_to_business_growth\"><\/span>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306b\u4e0e\u3048\u308b\u8ca2\u732e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u306b\u5831\u3044\u308b\u3053\u3068\u306f\u3001\u8ce2\u3044\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\">Bain &amp; Company \u306e Frederick Reichheld <\/a>\u6c0f\u306b\u3088\u308b\u7814\u7a76<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business Review \u306b\u5f15\u7528\uff09<\/a> \u306b\u3088\u308c\u3070\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3092\u308f\u305a\u304b5\uff05\u5411\u4e0a\u3055\u305b\u308b\u3060\u3051\u3067\u3001\u5229\u76ca\u306f25\uff05\u301c95\uff05\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u8a55\u4fa1\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u308b\u3053\u3068\u306f\u3001\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u3080\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mining_for_gold\"><\/span>\u91d1\u9271\u3092\u6398\u308a\u5f53\u3066\u308b\u3088\u3046\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u591a\u304f\u306e\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6709\u52b9\u6027\u3092\u77e5\u3063\u3066\u3044\u306a\u304c\u3089\u3001\u305d\u306e\u8a2d\u5b9a\u306b\u82e6\u52b4\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001BON \u306e\u9867\u5ba2\u3067\u3042\u308b\u5c0f\u898f\u6a21\u30d3\u30b8\u30cd\u30b9\u3001\u6210\u9577\u4e2d\u306e\u4f01\u696d\u3001\u65e2\u306b\u78ba\u7acb\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u3044\u305a\u308c\u306b\u3082\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u5f7c\u3089\u306f\u81ea\u793e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u3069\u3046\u6d3b\u7528\u3057\u3001\u52b9\u679c\u7684\u306b\u3059\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3053\u3068\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u7591\u554f\u3092\u751f\u3058\u3055\u305b\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u3069\u306e\u3088\u3046\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u306e\u304b\uff1f<\/li><li>\u306a\u305c\u9867\u5ba2\u304c\u5e97\u8217\u3084\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u4f55\u5ea6\u3082\u623b\u3063\u3066\u304f\u308b\u306e\u304b\u3092\u3069\u3046\u7406\u89e3\u3059\u308b\u306e\u304b\uff1f<\/li><li>\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u306e\u305f\u3081\u306b\u3001\u3069\u3093\u306a\u30e6\u30cb\u30fc\u30af\u306a\u65b9\u6cd5\u3067\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\uff1f<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_BON_helps_you_create_customer-oriented_programs\"><\/span>BON \u304c\u9867\u5ba2\u5fd7\u5411\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u4f5c\u308a\u3092\u652f\u63f4\u3059\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u591a\u304f\u306e\u4eba\u306f\u3001BON \u3092\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u30ea\u30ef\u30fc\u30c9\u3084 VIP \u968e\u5c64\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306f\u3001\u5927\u304d\u304f4\u3064\u306e\u4e3b\u8981\u306a\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3067\u304d\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u3088\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Points-based_loyalty_program\"><\/span><strong>\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BON \u306f\u3001\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u57fa\u3065\u3044\u305f\u591a\u6570\u306e\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u30eb\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u9867\u5ba2\u30a2\u30ab\u30a6\u30f3\u30c8\u3001\u8cfc\u5165\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u4ea4\u6d41\u306b\u95a2\u3059\u308b3\u3064\u306e\u6d3b\u52d5\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u5404\u30eb\u30fc\u30eb\u306e\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u3001\u9867\u5ba2\u306f\u8cfc\u5165\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u3001\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30b7\u30a7\u30a2\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u884c\u52d5\u306b\u3088\u3063\u3066\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u5272\u5f15\u3084\u5546\u54c1\u306a\u3069\u306e\u30ea\u30ef\u30fc\u30c9\u306b\u4ea4\u63db\u53ef\u80fd\u3067\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u9867\u5ba2\u306b\u660e\u78ba\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3067\u304d\u308b\u5834\u5408\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/social-media-rules-1024x512.webp\" alt=\"\" class=\"wp-image-7471\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/social-media-rules-1024x512.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/social-media-rules-300x150.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/social-media-rules-768x384.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/social-media-rules-260x130.webp 260w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/social-media-rules-50x25.webp 50w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/social-media-rules-150x75.webp 150w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u9867\u5ba2\u306b\u4f55\u30dd\u30a4\u30f3\u30c8\u4e0e\u3048\u308b\u3079\u304d\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u521d\u3081\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u5b9a\u3059\u308b\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u3001\u3088\u304f\u3042\u308b\u7591\u554f\u3067\u3059\u3002\u307e\u305a\u3001\u6700\u521d\u306e\u30ea\u30ef\u30fc\u30c9\u306e\u4fa1\u5024\u3092\u6c7a\u3081\u308b\u306b\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u306e\u4fa1\u5024\u3068\u9867\u5ba2\u304c\u305d\u308c\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5\u3092\u5206\u3051\u3066\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u9069\u5207\u306a\u30dd\u30a4\u30f3\u30c8\u4fa1\u5024\u3092\u6c7a\u5b9a\u3059\u308b<\/strong><\/p>\n\n\n\n<p>\u6b63\u3057\u3044\u30dd\u30a4\u30f3\u30c8\u4fa1\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002\u3042\u306a\u305f\u3068\u9867\u5ba2\u306e\u9593\u3067\u516c\u6b63\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u78ba\u4fdd\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u5229\u76ca\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u4fa1\u5024\u306e\u3042\u308b\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u4e00\u822c\u7684\u306a\u76ee\u5b89\u3068\u3057\u3066\u30011\u30c9\u30eb\u306e\u652f\u51fa\u3054\u3068\u306b3\u301c10\uff05\u5206\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u9084\u5143\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u9ad8\u984d\u5546\u54c1\u3084\u5229\u76ca\u7387\u306e\u9ad8\u3044\u5546\u54c1\u304c\u591a\u3051\u308c\u3070\u3001\u4e0a\u9650\u306e10\uff05\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002100\u30dd\u30a4\u30f3\u30c8\u30671\u30c9\u30eb\u5206\u306e\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u3001\u9867\u5ba2\u306f1\u30c9\u30eb\u306b\u3064\u304d3\u301c10\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u30013\u30dd\u30a4\u30f3\u30c8 \u00f7 100\u30dd\u30a4\u30f3\u30c8 \u00d7 1\u30c9\u30eb = 3\uff05 \u3068\u3044\u3046\u8a08\u7b97\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tiered_loyalty_programs\"><\/span><strong>\u968e\u5c64\u578b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u968e\u5c64\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u9867\u5ba2\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u652f\u51fa\u306b\u5fdc\u3058\u3066\u30e9\u30f3\u30af\u304c\u5272\u308a\u5f53\u3066\u3089\u308c\u307e\u3059\u3002\u30e9\u30f3\u30af\u304c\u9ad8\u3044\u9867\u5ba2\u307b\u3069\u3001\u7d99\u7d9a\u7684\u306a\u7279\u5178\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u652f\u51fa\u306e\u307f\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u53c2\u52a0\u3001\u53cb\u4eba\u7d39\u4ecb\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u53c2\u52a0\u306a\u3069\u3001\u3088\u308a\u591a\u304f\u306e\u6226\u7565\u3092\u901a\u3058\u3066\u4e0a\u4f4d\u30e9\u30f3\u30af\u3092\u76ee\u6307\u305b\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"744\" height=\"417\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Vip-Tier-1.webp\" alt=\"\" class=\"wp-image-7472\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Vip-Tier-1.webp 744w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Vip-Tier-1-300x168.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Vip-Tier-1-260x146.webp 260w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Vip-Tier-1-50x28.webp 50w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Vip-Tier-1-134x75.webp 134w\" sizes=\"(max-width:767px) 480px, 744px\" \/><\/figure><\/div>\n\n\n\n<p>\u5225\u306e\u63a8\u5968\u4e8b\u9805\u3068\u3057\u3066\u3001\u9867\u5ba2\u304c\u30c6\u30a3\u30a2\u5236\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3059\u308b\u305f\u3081\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u306f\u53c2\u52a0\u3057\u3001\u4e0a\u4f4d\u30e9\u30f3\u30af\u3092\u76ee\u6307\u3059\u52d5\u6a5f\u3065\u3051\u306b\u306a\u308a\u307e\u3059\u3002VIP\u30c6\u30a3\u30a2\u306e\u7279\u5178\u3092\u76ee\u306b\u3057\u305f\u3068\u304d\u3001\u9867\u5ba2\u306f\u3088\u308a\u591a\u304f\u306e\u8cfc\u5165\u3084\u5e97\u8217\u3068\u306e\u95a2\u308f\u308a\u306b\u7a4d\u6975\u7684\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_loyalty_programs\"><\/span><strong>\u6709\u6599\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6709\u6599\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u9867\u5ba2\u306f\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u7279\u5178\u3084\u7d99\u7d9a\u7684\u306a\u7279\u5178\u3078\u306e\u5373\u6642\u30a2\u30af\u30bb\u30b9\u306e\u305f\u3081\u306b\u4f1a\u8cbb\u3092\u652f\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u63d0\u4f9b\u3055\u308c\u308b\u7279\u5178\u306f\u3001\u4f1a\u54e1\u8cbb\u7528\u3088\u308a\u3082\u4fa1\u5024\u304c\u9ad8\u3044\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u5546\u54c1\u3078\u306e\u5148\u884c\u30a2\u30af\u30bb\u30b9\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30ea\u30ef\u30fc\u30c9\u3001\u9650\u5b9a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306a\u3069\u3067\u3059\u3002\u6709\u6599\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u9867\u5ba2\u304c\u53c2\u52a0\u3057\u3084\u3059\u304f\u3001\u3053\u306e\u30d6\u30ed\u30b0\u5185\u3067\u3044\u304f\u3064\u304b\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Value_loyalty_programs\"><\/span><strong>\u30d0\u30ea\u30e5\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d0\u30ea\u30e5\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308a\u3001\u9867\u5ba2\u304c\u95a2\u5fc3\u3092\u6301\u3064\u793e\u4f1a\u8ca2\u732e\u306b\u3088\u308a\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u4f01\u696d\u306f\u58f2\u4e0a\u306e\u4e00\u90e8\u3092\u7279\u5b9a\u306e\u6148\u5584\u56e3\u4f53\u306b\u5bc4\u4ed8\u3057\u305f\u308a\u3001\u9867\u5ba2\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30dd\u30a4\u30f3\u30c8\u3092\u5bc4\u4ed8\u306b\u4f7f\u3048\u308b\u3088\u3046\u306b\u63d0\u4f9b\u3057\u305f\u308a\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u7279\u306b\u9867\u5ba2\u304c\u652f\u63f4\u5bfe\u8c61\u306e\u6d3b\u52d5\u306b\u5171\u611f\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306f\u4e3b\u8981\u306a\u30bf\u30a4\u30d7\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u304c\u3001\u9867\u5ba2\u3078\u306e\u30ea\u30ef\u30fc\u30c9\u306b\u9650\u754c\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u3092\u610f\u8b58\u7684\u306b\u8a55\u4fa1\u3057\u3001\u5831\u3044\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u308b\u3053\u3068\u3067\u3059\u3002\u6700\u9069\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u9078\u3076\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u884c\u3044\u3001\u30cb\u30fc\u30ba\u3084\u597d\u307f\u3092\u628a\u63e1\u3059\u308b\u306e\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>Now let&#8217;s explore some real-world examples of companies with successful loyalty programs!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Innovative_Customer_Loyalty_Programs\"><\/span>3\u3064\u306e\u9769\u65b0\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Blume\"><\/span>&#8211; <strong>Blume<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">Blume\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<a href=\"https:\/\/www.blume.com\/pages\/blumetopia\" target=\"_blank\" rel=\"noreferrer noopener\">Blumetopia<\/a>\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u5236\u3068\u30c6\u30a3\u30a2\u5236\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3082\u306e\u3067\u3059\u3002\u9867\u5ba2\u306fBB\uff08Blume\u30dd\u30a4\u30f3\u30c8\uff09\u3092\u69d8\u3005\u306a\u884c\u52d5\u3067\u7372\u5f97\u3057\u3001\u7279\u5225\u306a\u8cde\u54c1\u3084\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\u3068\u4ea4\u63db\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001Friends\u3001BFFs\u3001Soulmates\u3068\u3044\u3063\u305f\u4e0a\u4f4d\u30c6\u30a3\u30a2\u306b\u5230\u9054\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c6\u30a3\u30a2\u5236\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8Facebook\u30b0\u30eb\u30fc\u30d7\u3084\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u306a\u3069\u306e\u7279\u5178\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"602\" height=\"484\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Resim12.webp\" alt=\"\" class=\"wp-image-7473\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Resim12.webp 602w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Resim12-300x241.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Resim12-182x146.webp 182w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Resim12-50x40.webp 50w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/Resim12-93x75.webp 93w\" sizes=\"(max-width:767px) 480px, 602px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_ThirdLove\"><\/span>&#8211; <strong>ThirdLove<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">ThirdLove\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<a href=\"https:\/\/blog.thirdlove.com\/everything-you-need-to-know-about-hooked-rewards\/\" target=\"_blank\">Hooked Rewards<\/a>\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3068\u306e\u751f\u6daf\u53d6\u5f15\u984d\u306b\u57fa\u3065\u3044\u3066\u5831\u916c\u3092\u53d7\u3051\u53d6\u308b\u30c6\u30a3\u30a2\u5236\u3067\u3001\u6709\u6599\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u8a72\u5f53\u3057\u307e\u3059\u30023\u3064\u306e\u4f1a\u54e1\u30ec\u30d9\u30eb\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306b\u30e6\u30cb\u30fc\u30af\u306a\u7279\u5178\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u65b0\u898f\u9867\u5ba2\u306f\u7121\u6599\u3067\u767b\u9332\u3067\u304d\u3001\u3059\u3050\u306b\u9001\u6599\u7121\u6599\u3084\u30bb\u30c3\u30c8\u5272\u5f15\u306a\u3069\u306e\u7279\u5178\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u30b7\u30f3\u30d7\u30eb\u3055\u3068\u4f7f\u3044\u3084\u3059\u3055\u306b\u3088\u308a\u3001ThirdLove\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u306f\u5927\u5e45\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"251\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/1200x628_l-loyaltylaunch_graphic-xx_xx_large-1.webp\" alt=\"Customer Loyalty Programs\" class=\"wp-image-7474\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/1200x628_l-loyaltylaunch_graphic-xx_xx_large-1.webp 480w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/1200x628_l-loyaltylaunch_graphic-xx_xx_large-1-300x157.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/1200x628_l-loyaltylaunch_graphic-xx_xx_large-1-260x136.webp 260w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/1200x628_l-loyaltylaunch_graphic-xx_xx_large-1-50x26.webp 50w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/1200x628_l-loyaltylaunch_graphic-xx_xx_large-1-143x75.webp 143w\" sizes=\"(max-width:767px) 480px, 480px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_DSWs_Designer_Shoe_Warehouse\"><\/span>&#8211; <strong>DSW\u2019s Designer Shoe Warehouse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>DSW\u306f\u3001\u5f93\u6765\u306e\u30c6\u30a3\u30a2\u5236\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u72ec\u81ea\u6a5f\u80fd\u3092\u52a0\u3048\u3066\u9032\u5316\u3055\u305b\u307e\u3057\u305f\u3002\u9001\u6599\u7121\u6599\u3084\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u3068\u3044\u3063\u305f\u6a19\u6e96\u7279\u5178\u306b\u52a0\u3048\u3001\u30d0\u30ea\u30e5\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3082\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306f\u4e0d\u8981\u306b\u306a\u3063\u305f\u9774\u3092\u5bc4\u4ed8\u3057\u3066\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u305f\u308a\u3001\u30ea\u30ef\u30fc\u30c9\u3092\u5fc5\u8981\u3068\u3059\u308b\u4eba\u3078\u5bc4\u4ed8\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002DSW\u306f\u3001\u9867\u5ba2\u306e\u540d\u524d\u3084\u652f\u6255\u3044\u65b9\u6cd5\u3067\u8a8d\u8b58\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u624b\u6cd5\u3084\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4e0e\u3092\u78ba\u4fdd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/dsw-vip-program-2021-01-1610059094-1610059094-1024x768.webp\" alt=\"Customer Loyalty Programs\" class=\"wp-image-7475\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/dsw-vip-program-2021-01-1610059094-1610059094-1024x768.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/dsw-vip-program-2021-01-1610059094-1610059094-300x225.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/dsw-vip-program-2021-01-1610059094-1610059094-768x576.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/dsw-vip-program-2021-01-1610059094-1610059094-195x146.webp 195w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/dsw-vip-program-2021-01-1610059094-1610059094-50x38.webp 50w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/dsw-vip-program-2021-01-1610059094-1610059094-100x75.webp 100w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/06\/dsw-vip-program-2021-01-1610059094-1610059094-960x720.webp 960w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_things_differently_with_your_loyalty_program\"><\/span>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5dee\u5225\u5316\u3059\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u308c\u30893\u3064\u306e\u9769\u65b0\u7684\u306a\u4e8b\u4f8b\u306f\u3001\u30ea\u30ef\u30fc\u30c9\u3092\u4f01\u696d\u306e\u4f7f\u547d\u3084\u4fa1\u5024\u89b3\u3068\u4e00\u81f4\u3055\u305b\u308b\u91cd\u8981\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u4f01\u696d\u304c\u540c\u3058\u30ec\u30d9\u30eb\u306e\u7279\u5178\u3092\u63d0\u4f9b\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u5f7c\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u5b66\u3076\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002\u5358\u306a\u308b\u5272\u5f15\u3084\u9650\u5b9a\u7279\u5178\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u9867\u5ba2\u306e\u76ee\u6a19\u306e\u4e21\u65b9\u306b\u97ff\u304f\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u5f53\u306b\u9867\u5ba2\u306b\u5408\u3063\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u9867\u5ba2\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3001\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5fe0\u8aa0\u5fc3\u3092\u9ad8\u3081\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u81ea\u793e\u72ec\u81ea\u306e\u30ea\u30ef\u30fc\u30c9\u3092\u8003\u6848\u3057\u3001\u9867\u5ba2\u306b\u9577\u304f\u6b8b\u308b\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Loyalty programs are an essential part of building a successful online business. 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