{"id":6026,"date":"2023-03-31T08:51:51","date_gmt":"2023-03-31T08:51:51","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=6026"},"modified":"2023-04-13T04:25:56","modified_gmt":"2023-04-13T04:25:56","slug":"the-importance-of-brand-loyalty-in-international-marketing","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/the-importance-of-brand-loyalty-in-international-marketing\/","title":{"rendered":"\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u91cd\u8981\u6027"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/the-importance-of-brand-loyalty-in-international-marketing\/#What_is_international_marketing\" >\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/the-importance-of-brand-loyalty-in-international-marketing\/#Why_international_marketing_is_important\" >\u306a\u305c\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u306e\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/the-importance-of-brand-loyalty-in-international-marketing\/#Five_steps_of_the_international_marketing_process\" >\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/the-importance-of-brand-loyalty-in-international-marketing\/#How_brand_loyalty_can_affect_IM\" >\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304cIM\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_international_marketing\"><\/span>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08IM\uff09\u3068\u306f\u3001\u56fd\u5883\u3092\u8d8a\u3048\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5ba3\u4f1d\u30fb\u8ca9\u58f2\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u5206\u91ce\u306f19\u4e16\u7d00\u5f8c\u534a\u3001\u4f01\u696d\u304c\u81ea\u56fd\u4ee5\u5916\u3078\u4e8b\u696d\u3092\u62e1\u5927\u3057\u59cb\u3081\u305f\u3068\u304d\u306b\u59cb\u307e\u308a\u307e\u3057\u305f\u3002\u30b7\u30f3\u30ac\u30fc\u30fb\u30df\u30b7\u30f3\u793e\u306f\u3001\u30b9\u30b3\u30c3\u30c8\u30e9\u30f3\u30c9\u306b1867\u5e74\u306b\u5de5\u5834\u3092\u958b\u8a2d\u3057\u305f\u4e16\u754c\u521d\u671f\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u306e1\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p>20\u4e16\u7d00\u306b\u306a\u308b\u3068\u3001\u4f01\u696d\u306f\u6d77\u5916\u306b\u5b50\u4f1a\u793e\u3084\u6d41\u901a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u8a2d\u7acb\u3057\u3001\u73fe\u5730\u6587\u5316\u3084\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u30021980\u5e74\u4ee3\u304b\u30891990\u5e74\u4ee3\u306b\u304b\u3051\u3066\u3001\u65b0\u3057\u3044\u6280\u8853\u3084\u901a\u4fe1\u30c1\u30e3\u30cd\u30eb\u304c\u767b\u5834\u3057\u3001E\u30b3\u30de\u30fc\u30b9\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3001\u5e02\u5834\u8abf\u67fb\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306e\u65b0\u3057\u3044\u5f62\u614b\u304c\u751f\u307e\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u3067\u306f\u3001\u4e2d\u56fd\u3084\u30a4\u30f3\u30c9\u306a\u3069\u306e\u65b0\u8208\u5e02\u5834\u306e\u91cd\u8981\u6027\u304c\u5897\u3059\u4e00\u65b9\u3067\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30e2\u30d0\u30a4\u30eb\u6a5f\u5668\u306e\u5f71\u97ff\u529b\u306e\u62e1\u5927\u3082\u9032\u307f\u3001\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u65b0\u305f\u306a\u6a5f\u4f1a\u3068\u8ab2\u984c\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u6587\u5316\u3001\u8a00\u8a9e\u3001\u653f\u6cbb\u3001\u7d4c\u6e08\u3001\u793e\u4f1a\u7684\u8981\u56e0\u3092\u8003\u616e\u3057\u305f\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u4e16\u754c\u4e2d\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u5f62\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_international_marketing_is_important\"><\/span>\u306a\u305c\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u306e\u304b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4e16\u754c\u8cbf\u6613\u306e\u91cd\u8981\u306a\u5074\u9762\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u7406\u7531\u304b\u3089\u500b\u4eba\u3084\u4f01\u696d\u304c\u6ce8\u76ee\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"translation-block\"><strong>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5e02\u5834\u62e1\u5927\u3092\u53ef\u80fd\u306b\u3059\u308b<\/strong>: \n\u81ea\u56fd\u5e02\u5834\u3092\u8d85\u3048\u3066\u4e8b\u696d\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u306f\u3001\u6210\u9577\u3068\u6210\u529f\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u65b0\u5e02\u5834\u3078\u306e\u53c2\u5165\u3001\u9867\u5ba2\u57fa\u76e4\u306e\u591a\u69d8\u5316\u3001\u53ce\u76ca\u3084\u5229\u76ca\u306e\u5897\u52a0\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u73fe\u5730\u6587\u5316\u3084\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3068\u6709\u610f\u7fa9\u306b\u95a2\u308f\u308a\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li><li class=\"translation-block\"><strong>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u7af6\u4e89\u529b\u3092\u4fc3\u9032\u3059\u308b<\/strong>\n\u4f01\u696d\u306f\u591a\u69d8\u306a\u4e16\u754c\u5e02\u5834\u306b\u9069\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3059\u308b\u4e2d\u3067\u3001\u5e38\u306b\u9769\u65b0\u3092\u7d9a\u3051\u3001\u6280\u8853\u9032\u6b69\u3084\u7af6\u4e89\u529b\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u6d77\u5916\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7570\u6587\u5316\u4ea4\u6d41\u3068\u7406\u89e3\u3092\u4fc3\u9032\u3057\u3001\u56fd\u969b\u7684\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/li><li class=\"translation-block\"><strong>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7d4c\u6e08\u6210\u9577\u3068\u767a\u5c55\u3092\u4fc3\u9032\u3059\u308b<\/strong>: \n\u4e16\u754c\u7684\u306a\u8cbf\u6613\u3068\u6295\u8cc7\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u96c7\u7528\u5275\u51fa\u3084\u7d4c\u6e08\u6210\u9577\u304c\u4fc3\u3055\u308c\u3001\u4f01\u696d\u3001\u6d88\u8cbb\u8005\u3001\u305d\u3057\u3066\u4e16\u754c\u4e2d\u306e\u7d4c\u6e08\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Five_steps_of_the_international_marketing_process\"><\/span><strong>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/03\/International-marketing-process-1024x576.webp\" alt=\"international marketing\" class=\"wp-image-6027\" width=\"768\" height=\"432\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/03\/International-marketing-process-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/03\/International-marketing-process-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/03\/International-marketing-process-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/03\/International-marketing-process-260x146.webp 260w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/03\/International-marketing-process-50x28.webp 50w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2023\/03\/International-marketing-process-133x75.webp 133w\" sizes=\"(max-width:767px) 480px, (max-width:768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63a8\u9032\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li class=\"translation-block\"><strong>\u5e02\u5834\u8abf\u67fb<\/strong>: \n\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u6d77\u5916\u5e02\u5834\u306b\u304a\u3051\u308b\u6f5c\u5728\u7684\u306a\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u5e02\u5834\u52d5\u5411\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3001\u6587\u5316\u7684\u306a\u9055\u3044\u3001\u305d\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u305d\u306e\u4ed6\u306e\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/li><li class=\"translation-block\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u306e\u7b56\u5b9a<\/strong>:\n\u6f5c\u5728\u7684\u306a\u6a5f\u4f1a\u304c\u7279\u5b9a\u3055\u308c\u305f\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u305d\u306e\u7279\u5b9a\u5e02\u5834\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f5c\u6210\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u3084\u4e88\u7b97\u306e\u8a2d\u5b9a\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/li><li class=\"translation-block\"><strong>\u73fe\u5730\u5e02\u5834\u3078\u306e\u9069\u5fdc:<\/strong> \n\u73fe\u5730\u5e02\u5834\u3078\u306e\u9069\u5fdc\u306b\u306f\u3001\u73fe\u5730\u306e\u8a00\u8a9e\u3001\u6587\u5316\u7684\u898f\u7bc4\u3001\u4fa1\u5024\u89b3\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u8abf\u6574\u3084\u3001\u73fe\u5730\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u3092\u6e80\u305f\u3059\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/li><li class=\"translation-block\"><strong>\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9<\/strong>: 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_brand_loyalty_can_affect_IM\"><\/span>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304cIM\u306b\u4e0e\u3048\u308b\u5f71\u97ff<span 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class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/2026.bonloyalty.com\/ja\/how-does-social-media-marketing-affect-brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u305f\u3044\u5185\u5bb9\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>What is international marketing? International marketing (IM) is the process of promoting and selling products and services across national borders. The field started in the late<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":7,"featured_media":6028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/6026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=6026"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/6026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/6028"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=6026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=6026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=6026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}