{"id":5956,"date":"2023-03-24T20:00:00","date_gmt":"2023-03-24T20:00:00","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=5956"},"modified":"2023-03-28T03:54:03","modified_gmt":"2023-03-28T03:54:03","slug":"how-does-social-media-marketing-affect-brand-loyalty","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-does-social-media-marketing-affect-brand-loyalty\/","title":{"rendered":"\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6b20\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-does-social-media-marketing-affect-brand-loyalty\/#How_do_you_measure_brand_loyalty_on_social_media\" >\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-does-social-media-marketing-affect-brand-loyalty\/#3_Ways_to_Build_Brand_Loyalty_with_Social_Media\" >\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b3\u3064\u306e\u65b9\u6cd5<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\"><span class=\"ez-toc-section\" id=\"Advantages_of_social_media_in_loyalty_marketing\"><\/span>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5229\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u53cc\u65b9\u5411\u6027\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\n\u30d6\u30e9\u30f3\u30c9\u304c\u7a4d\u6975\u7684\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u4ea4\u6d41\u3059\u308b\u3068\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u3064\u306a\u304c\u308a\u304c\u751f\u307e\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u306e\u95a2\u4fc2\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\uff1a\u9867\u5ba2\u306e\u610f\u898b\u3084\u61f8\u5ff5\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u3063\u3066\u805e\u304b\u308c\u3001\u5bfe\u5fdc\u3055\u308c\u308b\u3068\u3001\u5168\u4f53\u7684\u306a\u4f53\u9a13\u306b\u6e80\u8db3\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/li><li>\u4fe1\u983c\u611f\u306e\u91b8\u6210\uff1a\u30d6\u30e9\u30f3\u30c9\u304c\u900f\u660e\u6027\u3092\u6301\u3061\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u5bfe\u3057\u3066\u30aa\u30fc\u30d7\u30f3\u3067\u3042\u308c\u3070\u3001\u4fe1\u983c\u3068\u4fe1\u7528\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u306f\u30d6\u30e9\u30f3\u30c9\u3068\u9577\u304f\u4ed8\u304d\u5408\u3046\u50be\u5411\u304c\u5f37\u307e\u308a\u307e\u3059<\/li><li>\u30d6\u30e9\u30f3\u30c9\u652f\u6301\u8005\u306e\u5275\u51fa\uff1a\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3092\u6301\u3064\u9867\u5ba2\u306f\u3001\u305d\u308c\u3092\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u5171\u6709\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u8a8d\u77e5\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\"><span class=\"ez-toc-section\" id=\"The_downside_of_social_media_in_loyalty_marketing\"><\/span>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6b20\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u53cc\u65b9\u5411\u6027\u306f\u9867\u5ba2\u95a2\u4fc2\u306e\u80b2\u6210\u306b\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u6f5c\u5728\u7684\u306a\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3082\u6ce8\u610f\u3057\u3001\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u5316\u3057\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u7a4d\u6975\u7684\u306b\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u62e1\u6563\u304c\u65e9\u3044<\/strong><\/li><\/ul>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u305f\u3081\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3059\u3050\u306b\u5e83\u304c\u308a\u3001\u6df1\u523b\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u30df\u30b9\u304c\u9069\u5207\u306b\u7ba1\u7406\u3055\u308c\u306a\u3051\u308c\u3070\u3001\u3059\u3050\u306b\u300c\u708e\u4e0a\u300d\u3078\u767a\u5c55\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u8fc5\u901f\u304b\u3064\u52b9\u679c\u7684\u306a\u5bfe\u5fdc\u306f\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u3092\u30c1\u30e3\u30f3\u30b9\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\uff1aKFC\u304c\u9d8f\u8089\u4e0d\u8db3\u3067\u82f1\u56fd\u30fb\u30a2\u30a4\u30eb\u30e9\u30f3\u30c9\u306e\u5e97\u8217\u306b\u9045\u5ef6\u3084\u9589\u9396\u304c\u767a\u751f\u3057\u305f\u969b\u3001\u30af\u30ec\u30fc\u30e0\u304c\u6bba\u5230\u3057\u307e\u3057\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u3059\u3050\u306b\u5e83\u544a\u3092\u4f5c\u6210\u3057\u3001\u30d0\u30b1\u30c4\u306eKFC\u30ed\u30b4\u3092\u300cFCK\u300d\u306b\u4e26\u3079\u66ff\u3048\u3066\u8b1d\u7f6a\u3092\u8868\u73fe\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u8aa0\u5b9f\u3055\u304c\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u3092\u56de\u5fa9\u3055\u305b\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u900f\u660e\u304b\u3064\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001KFC\u306f\u6f5c\u5728\u7684\u306a\u53cd\u767a\u3092\u6291\u3048\u3001\u305d\u306e\u8b19\u865a\u3055\u306b\u3088\u3063\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img fetchpriority=\"high\" decoding=\"async\" width=\"560\" height=\"372\" src=\"https:\/\/lh4.googleusercontent.com\/mHkMlSgbvC1-yiyg8gFlaxRYMYuiXSOOHWtOhWrj9qqgip5on-t-yNlKK0osnPgdXNKiW6Hfj52hF4V7BfBKVrBSb-Sp3t-nDM3bpCqzNz_zN2V9eOXDHt1f990E7h5sRk2SxOzVRdawDtlhPVq8jjg\"><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u904e\u5270\u306a\u5ba3\u4f1d\u306f\u9006\u52b9\u679c<\/strong><\/li><\/ul>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u5927\u304d\u306a\u9593\u9055\u3044\u306e1\u3064\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u904e\u5270\u306b\u5ba3\u4f1d\u3057\u3059\u304e\u308b\u3053\u3068\u3067\u3059\u3002\u30bb\u30fc\u30eb\u30b9\u8272\u304c\u5f37\u3059\u304e\u308b\u3068\u3001\u9867\u5ba2\u306f\u3046\u3093\u3056\u308a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u4f4e\u4e0b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u4fe1\u983c\u6027\u3092\u640d\u306a\u3046\u5371\u967a<\/strong><\/li><\/ul>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5229\u7528\u8005\u306f\u3001\u4e0d\u8aa0\u5b9f\u3055\u3084\u672c\u7269\u3067\u306a\u3044\u614b\u5ea6\u3092\u3059\u3050\u306b\u898b\u629c\u304d\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u672c\u5f53\u306e\u95a2\u4fc2\u69cb\u7bc9\u3067\u306f\u306a\u304f\u3001\u5358\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6bb5\u3068\u3057\u3066SNS\u3092\u4f7f\u3046\u3068\u3001\u4fe1\u983c\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\"><span class=\"ez-toc-section\" id=\"How_do_you_measure_brand_loyalty_on_social_media\"><\/span>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6e2c\u5b9a\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u3001\u5168\u4f53\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u57fa\u3065\u3044\u3066\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\n\u4ee5\u4e0b\u306f\u305d\u306e\u305f\u3081\u306e\u4ee3\u8868\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"translation-block\"><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/strong>\uff1a\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u3044\u3044\u306d\u30fb\u30b3\u30e1\u30f3\u30c8\u30fb\u30b7\u30a7\u30a2\u306a\u3069\u3067\u7a4d\u6975\u7684\u306b\u95a2\u308f\u308b\u5272\u5408\u3002\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u9ad8\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u793a\u3057\u307e\u3059\u3002<\/li><li class=\"translation-block\"><strong>\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\/strong&gt;\uff1a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u95a2\u3059\u308b\u9867\u5ba2\u306e\u610f\u898b\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u8b58\u3084\u6539\u5584\u70b9\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/li><li class=\"translation-block\"><strong>\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u6570<\/strong>\uff1aSNS\u4e0a\u3067\u30d6\u30e9\u30f3\u30c9\u304c\u8a00\u53ca\u3055\u308c\u305f\u56de\u6570\u3068\u305d\u306e\u6587\u8108\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8a00\u53ca\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3055\u3092\u793a\u3057\u307e\u3059\u3002<\/li><li class=\"translation-block\"><strong><a href=\"https:\/\/www.hotjar.com\/net-promoter-score\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09<\/a><\/strong>\uff1a\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u4eba\u306b\u63a8\u85a6\u3059\u308b\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u9ad8\u3044NPS\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9ad8\u304f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5f37\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Build_Brand_Loyalty_with_Social_Media\"><\/span>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b3\u3064\u306e\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"translation-block\"><strong>\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/strong>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u97ff\u304f\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u52d5\u753b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u500b\u6027\u3092\u793a\u3059\u30d3\u30b8\u30e5\u30a2\u30eb\u306a\u3069\u3092\u4e00\u8cab\u3057\u3066\u63d0\u4f9b\u3057\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u3066\u307e\u3059\u3002<\/li><li class=\"translation-block\"><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u7a4d\u6975\u7684\u306b\u4ea4\u6d41\u3059\u308b<\/strong>\n\u30b3\u30e1\u30f3\u30c8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u30bf\u30a4\u30e0\u30ea\u30fc\u304b\u3064\u6709\u76ca\u306b\u5bfe\u5fdc\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4f1a\u8a71\u3084\u30e9\u30a4\u30d6Q&amp;A\u3001Twitter\u30c1\u30e3\u30c3\u30c8\u306a\u3069\u306b\u53c2\u52a0\u3057\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u4ea4\u6d41\u306f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u3092\u751f\u307f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/li><li class=\"translation-block\"><strong>\u7279\u5178\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u4f9b\u3059\u308b<\/strong>\n\u7279\u5225\u5272\u5f15\u3001\u65b0\u5546\u54c1\u306e\u5148\u884c\u30a2\u30af\u30bb\u30b9\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u304a\u3059\u3059\u3081\u306a\u3069\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308c\u3070\u3001\u9577\u671f\u7684\u306a\u5fe0\u8aa0\u5fc3\u304c\u80b2\u3061\u307e\u3059\u3002<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/2026.bonloyalty.com\/ja\/top-5-best-shopify-loyalty-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089\u3082\u304a\u3059\u3059\u3081\uff1a\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306eShopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea\uff06\u30ea\u30ef\u30fc\u30c9\u53b3\u9078\u30c8\u30c3\u30d75<\/a><\/p><\/blockquote>\n\n\n\n<p><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Advantages of social media in loyalty marketing Social media interactivity can have a significant impact on brand loyalty. When a brand actively engages with its followers<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":7,"featured_media":5961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/5956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=5956"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/5956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/5961"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=5956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=5956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=5956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}