{"id":16315,"date":"2025-03-11T08:25:44","date_gmt":"2025-03-11T08:25:44","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=16315"},"modified":"2026-02-24T10:10:35","modified_gmt":"2026-02-24T10:10:35","slug":"customer-retention-strategies","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/","title":{"rendered":"22 Customer Retention Strategies that Work for 2026"},"content":{"rendered":"<p>\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306f\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u4eca\u65e5\u306e\u5e02\u5834\u3067\u306f\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306f\u9ad8\u30b3\u30b9\u30c8\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3059\u3067\u306b\u3044\u308b\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u65b9\u304c\u3001\u3088\u308a\u53ce\u76ca\u6027\u304c\u9ad8\u304f\u6642\u9593\u52b9\u7387\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u306f\u30012025\u5e74\u306b\u5411\u3051\u305f22\u306e\u52b9\u679c\u7684\u306a\u9867\u5ba2\u7372\u5f97\u6226\u7565\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#5_customer_retention_strategies_to_enhance_customer_experience\" >\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b5\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_1_Create_personalized_marketing_strategies_for_customer_retention\" >\u6226\u75651\uff1a\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_2_Personalize_support_interactions\" >\u6226\u75652\uff1a\u30b5\u30dd\u30fc\u30c8\u3084\u308a\u53d6\u308a\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_3_Offer_convenience\" >\u6226\u75653\uff1a\u5229\u4fbf\u6027\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_4_Leverage_personalization\" >\u6226\u75654\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_5_Implement_a_customer_onboarding_program\" >\u6226\u75655\uff1a\u9867\u5ba2\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0 \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u88c5\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#5_customer_retention_strategies_to_engage_customers_and_build_community\" >\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\u306e\u305f\u3081\u306e5\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_6_Build_a_strong_customer_community\" >\u6226\u75656\uff1a\u5f37\u56fa\u306a\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_7_Connect_with_customers_regularly\" >\u6226\u75657\uff1a\u9867\u5ba2\u3068\u5b9a\u671f\u7684\u306b\u30b3\u30cd\u30af\u30c8\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_8_Leveraging_social_media_for_customer_acquisition_and_retention\" >\u6226\u75658\uff1a\u9867\u5ba2\u7372\u5f97\u3068\u7dad\u6301\u306e\u305f\u3081\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_9_Offer_omnichannel_support\" >\u6226\u75659\uff1a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#6_customer_retention_strategies_to_build_customer_trust_and_loyalty\" >\u9867\u5ba2\u306e\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e6\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_10_Create_rewards_for_loyal_customers\" >\u6226\u756510\uff1a\u5fe0\u5b9f\u306a\u9867\u5ba2\u306e\u305f\u3081\u306b\u5831\u916c\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_11_Incentivize_loyalty\" >\u6226\u756511\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5968\u52b1\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_12_Offer_a_referral_program\" >\u6226\u756512\uff1a\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_13_Provide_a_subscription_model\" >\u6226\u756513\uff1a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 \u30e2\u30c7\u30eb\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_14_Build_brand_trust\" >\u6226\u756514\uff1a\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u3092\u69cb\u7bc9\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_15_Develop_a_customer_loyalty_tier_system\" >\u6226\u756515\uff1a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u968e\u5c64\u30b7\u30b9\u30c6\u30e0\u3092\u958b\u767a\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#4_customer_retention_strategies_by_enhancing_customer_service\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u5411\u4e0a\u306b\u3088\u308b4\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_16_Gather_customer_feedback_often\" >\u6226\u756516\uff1a\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u983b\u7e41\u306b\u53ce\u96c6\u3059\u308b<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Customer_feedback_surveys\" >\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u8abf\u67fb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Feedback_boxes\" >\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30dc\u30c3\u30af\u30b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_17_Conduct_customer_research\" >\u6226\u756517\uff1a\u9867\u5ba2\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_18_Improve_customer_service_support\" >\u6226\u756518\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30b5\u30dd\u30fc\u30c8\u3092\u6539\u5584\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_19_Be_proactive_in_communication\" >\u6226\u756519\uff1a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u7a4d\u6975\u7684\u306b\u306a\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#3_customer_retention_strategies_in_data_management_and_testimonials\" >\u30c7\u30fc\u30bf\u7ba1\u7406\u3068\u63a8\u85a6\u6587\u306b\u3088\u308b3\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_20_Centralized_customer_data_management\" >\u6226\u756520\uff1a\u96c6\u4e2d\u5316\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_21_Use_customer_testimonials\" >\u6226\u756521\uff1a\u9867\u5ba2\u63a8\u85a6\u6587\u3092\u4f7f\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-retention-strategies\/#Strategy_22_Focus_on_long-term_goals\" >\u6226\u756522\uff1a\u9577\u671f\u76ee\u6a19\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_customer_retention_strategies_to_enhance_customer_experience\"><\/span><strong>\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b5\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_1_Create_personalized_marketing_strategies_for_customer_retention\"><\/span><strong>\u6226\u75651\uff1a\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u4f5c\u6210\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">Salesforce\uff082023\uff09\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\" target=\"_blank\" rel=\"noreferrer noopener\">73\uff05\u306e\u8cfc\u5165\u8005<\/a>\u304c\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3084\u308a\u53d6\u308a\u3092\u671b\u3093\u3067\u3044\u308b\u3068\u3044\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3059\u3079\u3066\u306e\u4eba\u306b\u5408\u308f\u306a\u3044\u65b9\u6cd5\u3067\u8ca9\u58f2\u3059\u308b\u306e\u306f\u3084\u3081\u3001\u5404\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u6b32\u6c42\u306b\u5408\u3063\u305f\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u9867\u5ba2\u7372\u5f97\u6226\u7565\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized <\/strong><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u63a8\u5968\uff1a<\/strong><strong> <\/strong>\u904e\u53bb\u306b\u8cfc\u5165\u307e\u305f\u306f\u95b2\u89a7\u3057\u305f\u3082\u306e\u306b\u57fa\u3065\u3044\u3066\u3001\u8208\u5473\u3092\u6301\u3061\u305d\u3046\u306a\u30a2\u30a4\u30c6\u30e0\u3092\u8868\u793a\u3057\u307e\u3059<\/li>\n\n\n\n<li><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a <\/strong>\u8208\u5473\u306b\u95a2\u9023\u3059\u308b\u30e1\u30fc\u30eb\u3001SMS\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u307e\u305f\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3092\u63d0\u4f9b\u3057\u307e\u3059<\/li>\n\n\n\n<li><strong>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u88fd\u54c1\uff1a <\/strong>\u5f6b\u523b\u3084\u30ab\u30b9\u30bf\u30e0\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u3001\u88fd\u54c1\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<p>\u300c\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u30fb\u30e6\u30a2\u30fb\u30eb\u30c3\u30af\u300d\u6a5f\u80fd\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848\u306e\u7d20\u6674\u3089\u3057\u3044\u4f8b\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u9867\u5ba2\u304c\u30ab\u30fc\u30c8\u306b\u30a2\u30a4\u30c6\u30e0\u3092\u8ffd\u52a0\u3057\u305f\u3068\u304d\u3001\u305d\u308c\u306b\u3088\u304f\u5408\u3046\u4ed6\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u63d0\u6848\u3057\u3066\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Soi Paris\u306f\u3053\u308c\u3092\u7f8e\u3057\u304f\u5b9f\u884c\u3057\u3066\u3044\u307e\u3059\u3002Soi Paris\u304c\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u88fd\u54c1\u63a8\u5968\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u88fd\u54c1\u63a8\u5968 <\/strong>Soi Paris\u306f\u9867\u5ba2\u306e\u904e\u53bb\u306e\u8cfc\u5165\u306b\u57fa\u3065\u304f\u88fd\u54c1\u63a8\u5968\uff08\u300c\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u30fb\u30e6\u30a2\u30fb\u30eb\u30c3\u30af\u300d\uff09\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001Soi Paris\u304c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u4f7f\u7528\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u88dc\u5b8c\u7684\u306a\u30a2\u30a4\u30c6\u30e0\u3092\u63a8\u5968\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059<\/li>\n\n\n\n<li><strong>\u30bf\u30fc\u30b2\u30c3\u30c8 \u30aa\u30d5\u30a1\u30fc\uff1a<\/strong> \u300c\u30d5\u30e9\u30f3\u30b9\u56fd\u5185\u914d\u9001\u7121\u6599\u300d\u306e\u30aa\u30d5\u30a1\u30fc\u306f\u3001Soi Paris\u304c\u4f4d\u7f6e\u60c5\u5831\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u5834\u6240\u306b\u57fa\u3065\u3044\u305f\u30bf\u30fc\u30b2\u30c3\u30c8 \u30aa\u30d5\u30a1\u30fc\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u00a0<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image14-1024x576.webp\" alt=\"Create personalized marketing strategies for customer retention\" class=\"wp-image-16319\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image14-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image14-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image14-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image14-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image14-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Soi Paris\u300cComplete Your Look\u300d\u6a5f\u80fd<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_2_Personalize_support_interactions\"><\/span><strong>\u6226\u75652\uff1a\u30b5\u30dd\u30fc\u30c8\u3084\u308a\u53d6\u308a\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8457\u8005\u3067\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u5bb6\u306eKevin Stirtz\u304c\u8a00\u3046\u3088\u3046\u306b\uff1a<\/p>\n\n\n\n<p>\u201c<em>\u300c\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u306f\u3059\u3079\u3066\u3001\u5f7c\u3089\u304c\u623b\u3063\u3066\u304f\u308b\u304b\u3069\u3046\u304b\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002\u6bce\u56de\u7d20\u6674\u3089\u3057\u304f\u306a\u3051\u308c\u3070\u3001\u5f7c\u3089\u3092\u5931\u3044\u307e\u3059\u3002\u300d&nbsp;<\/em><\/p>\n\n\n\n<p class=\"translation-block\">\u3064\u307e\u308a\u3001\u5f37\u56fa\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u3068\u306e\u3059\u3079\u3066\u306e\u63a5\u89e6\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30e1\u30fc\u30eb\u5bfe\u5fdc\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u5f7c\u3089\u306e\u540d\u524d\u3067\u59cb\u3081\u308b\u3053\u3068\u3067\u3001\u30b5\u30dd\u30fc\u30c8\u306e\u4f1a\u8a71\u3092\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30eb\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u305f\u3081\u306b\u3001\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3084\u30a2\u30d7\u30ea\u5185\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u3001\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u3084\u30a2\u30d7\u30ea\u5185\u30c6\u30ad\u30b9\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u8ab0\u304b\u304c\u5546\u54c1\u30da\u30fc\u30b8\u306b10\u5206\u4ee5\u4e0a\u6ede\u5728\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u898b\u3066\u3044\u308b\u30a2\u30a4\u30c6\u30e0\u306b\u3064\u3044\u3066\u8cea\u554f\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u5c0b\u306d\u308b\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-3-1024x576.webp\" alt=\"\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306e\u4f8b\" class=\"wp-image-16320\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-3-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-3-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-3-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-3-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-3-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306e\u4f8b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u3068\u30a2\u30d7\u30ea\u5185\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u30eb\u30fc\u30eb\u30bb\u30c3\u30c8\u306b\u5f93\u3063\u3066\u624b\u52d5\u307e\u305f\u306f\u81ea\u52d5\u3067\u958b\u59cb\u3067\u304d\u307e\u3059\u3002\u8a2a\u554f\u8005\u306e\u8a73\u7d30\u3068\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u73fe\u5728\u306e\u30da\u30fc\u30b8\u3001\u30b5\u30a4\u30c8\u3067\u904e\u3054\u3057\u305f\u6642\u9593\u3001\u95b2\u89a7\u56de\u6570\u306a\u3069\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_3_Offer_convenience\"><\/span><strong>\u6226\u75653\uff1a\u5229\u4fbf\u6027\u3092\u63d0\u4f9b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4eba\u3005\u306f\u73fe\u4ee3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u7c21\u4fbf\u6027\u3068\u67d4\u8edf\u6027\u306b\u30d7\u30ec\u30df\u30a2\u30e0\u3092\u652f\u6255\u3046\u3053\u3068\u3092\u53ad\u3044\u307e\u305b\u3093\u3002\u5c0f\u898f\u6a21\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u3068\u3057\u3066\u3001\u4f8b\u5916\u7684\u306a\u5229\u4fbf\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u5dee\u5225\u5316\u3067\u304d\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u3092\u3088\u308a\u4fbf\u5229\u306b\u3059\u308b\u305f\u3081\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\uff1a<\/p>\n\n\n\n<p><strong>24\u6642\u9593365\u65e5\u30b5\u30dd\u30fc\u30c8\u3092\u5e38\u306b\u63d0\u4f9b\uff1a<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u306f\u3042\u306a\u305f\u306e\u8a08\u753b\u306b\u5408\u308f\u305b\u3066\u52d5\u304d\u305f\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u5f7c\u3089\u306f\u81ea\u5206\u306e\u8a08\u753b\u306b\u5408\u308f\u305b\u3066\u52d5\u304d\u305f\u3044\u306e\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u300124\u6642\u9593365\u65e5\u306e\u30b5\u30dd\u30fc\u30c8\u63d0\u4f9b\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u3088\u308a\u30a2\u30af\u30bb\u30b7\u30d6\u30eb\u306b\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3055\u3089\u306b\u3001\u8cea\u554f\u3084\u4e0d\u5b89\u304c\u3042\u308b\u304a\u5ba2\u69d8\u306e\u305f\u3081\u306b\u3001<strong>\u96fb\u8a71\u30fb\u30e1\u30fc\u30eb\u30fbSNS\u30fb\u30d3\u30c7\u30aa\u30c1\u30e3\u30c3\u30c8<\/strong>\u3067\u9023\u7d61\u53ef\u80fd\u306b\u3059\u308b\u3068\u3001\u8cb7\u3044\u7269\u304c\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30b7\u30f3\u30d7\u30eb\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u304a\u3088\u3073\u30e2\u30d0\u30a4\u30eb\u8cfc\u5165\uff1a<\/strong><\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30e2\u30d0\u30a4\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u7c21\u5358\u306b\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u7269\u4e8b\u3092\u7c21\u5358\u306b\u3059\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306e\u4e00\u3064\u3067\u3059\u3002\u9867\u5ba2\u304c\u8fc5\u901f\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u53d7\u3051\u53d6\u308a\u3084\u914d\u9054\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u96fb\u8a71\u3067\u3088\u304f\u6a5f\u80fd\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306f\u7d20\u65e9\u304f\u8aad\u307f\u8fbc\u307e\u308c\u3001\u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3042\u308a\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304c\u7c21\u5358\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3055\u3089\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u3092\u8981\u6c42\u3059\u308b\u306a\u3069\u306e\u4f59\u5206\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u8981\u6c42\u3059\u3079\u304d\u3067\u306f\u306a\u304f\u3001\u591a\u304f\u306e\u652f\u6255\u3044\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3059\u3079\u304d\u3067\u3059\u3002\u4e3b\u8981\u306a\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb\u30a6\u30a9\u30ec\u30c3\u30c8\u30a2\u30d7\u30ea\u3092\u53d7\u3051\u5165\u308c\u308b\u3079\u304d\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apple Pay.<\/li>\n\n\n\n<li>Google Pay.<\/li>\n\n\n\n<li>PayPal.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image11-1024x576.webp\" alt=\"\u652f\u6255\u3044\u65b9\u6cd5\u306e\u4e00\u4f8b\" class=\"wp-image-16321\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image11-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image11-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image11-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image11-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image11-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u652f\u6255\u3044\u65b9\u6cd5\u306e\u4e00\u4f8b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>\u8fc5\u901f\u307e\u305f\u306f\u7121\u6599\u914d\u9001\u3092\u63d0\u4f9b\uff1a<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u8ffd\u52a0\u6599\u91d1\u3067\u914d\u9001\u3092\u65e9\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3057\u3001\u7121\u6599\u3067\u914d\u9001\u3059\u308b\u4ee3\u308f\u308a\u306b\u6642\u9593\u3092\u9577\u304f\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/www.emarketer.com\/content\/etsy-ad-campaign-promotes-new-free-shipping-strategy-a-must-have-for-holiday-shoppers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AlixPartners\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u9867\u5ba2\u306e\u307b\u3068\u3093\u3069\u306f\u6ce8\u6587\u3092\u53d7\u3051\u53d6\u308b\u307e\u3067\u300c\u6700\u5927\u30674.3\u65e5\u3057\u304b\u5f85\u305f\u306a\u3044\u300d\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\u7121\u6599\u914d\u9001\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306f\u3001\u3053\u306e\u70b9\u3092\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_4_Leverage_personalization\"><\/span><strong>\u6226\u75654\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u304c\u8ab0\u3067\u3042\u308b\u304b\u306e\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4eba\u3005\u306f\u8cfc\u8cb7\u8005\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u3005\u304c\u30b5\u30a4\u30c8\u3084\u88fd\u54c1\u3092\u898b\u3064\u3051\u3001\u8cfc\u5165\u3057\u3001\u4f7f\u7528\u3059\u308b\u69d8\u3005\u306a\u65b9\u6cd5\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u96c6\u4e2d\u3092\u4fdd\u3061\u3001\u4f5c\u696d\u3092\u8a08\u753b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u30b9\u30c6\u30c3\u30d71\uff1a<\/strong>\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3001<strong>Contentsquare<\/strong>\u3001<strong>Google Analytics<\/strong>\u3001<strong>HubSpot<\/strong>\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30b9\u30c6\u30c3\u30d72\uff1a<\/strong> \u6b21\u306b\u3001\u9069\u5207\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 \u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4f7f\u7528\u3057\u3066\u3001\u30da\u30eb\u30bd\u30ca\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30b9\u30c6\u30c3\u30d73\uff1a <\/strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 \u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u7406\u60f3\u7684\u306a\u8cfc\u5165\u8005\u306e\u7279\u6027\u3068\u884c\u52d5\u3092\u3088\u308a\u3088\u304f\u53cd\u6620\u3059\u308b\u3088\u3046\u306b\u6587\u5b57\u3092\u5909\u66f4\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b0\u30eb\u30fc\u30d7\u306b\u5171\u901a\u3059\u308b\u3082\u306e\u3092\u767a\u898b\u3057\u305f\u3089\u3001\u4eba\u3005\u306e\u4f53\u9a13\u3092\u614e\u91cd\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u5f7c\u3089\u306e\u8981\u4ef6\u306b\u5408\u81f4\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\u3048\u3070\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc \u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u65b0\u3057\u3044\u5546\u54c1\u3084\u6a5f\u80fd\u3092\u4f5c\u6210\u3059\u308b<\/li>\n\n\n\n<li class=\"translation-block\">e\u30b3\u30de\u30fc\u30b9\u8863\u6599\u54c1\u30b5\u30a4\u30c8\u3067\u8a2a\u554f\u8005\u3092\u6027\u5225\u306b\u3088\u3063\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3002\u6b21\u306b\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b<\/li>\n\n\n\n<li class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u3088\u308a\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6539\u5584\u3057\u3001\u3088\u308a\u95a2\u9023\u6027\u304c\u3042\u308a\u8208\u5473\u6df1\u3044\u8cc7\u6599\u3092\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5411\u3051\u306b\u5236\u4f5c\u3067\u304d\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3048\u3070\u3001Atom\u306f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3001\u6559\u5e2b\u3068\u5b50\u4f9b\u305f\u3061\u304c\u5b66\u6821\u306e\u6e96\u5099\u3092\u3059\u308b\u305f\u3081\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u300c.edu\u300d\u3067\u7d42\u308f\u308b\u30e1\u30fc\u30eb\u3092\u5206\u96e2\u3057\u3001\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u4eba\u3005\u306b\u6559\u5e2b\u5411\u3051\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u306b\u3064\u3044\u3066\u77e5\u3089\u305b\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image7-2-1024x576.webp\" alt=\"Personalization email campaign\" class=\"wp-image-16322\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image7-2-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image7-2-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image7-2-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image7-2-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image7-2-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Atom \u65b0\u5b66\u671f\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_5_Implement_a_customer_onboarding_program\"><\/span><strong>\u6226\u75655\uff1a\u9867\u5ba2\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0 \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u88c5\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306f\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u4f5c\u6210\u3057\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u306e\u6210\u529f\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u5177\u4f53\u7684\u306b\u3059\u308b\u305f\u3081\u306b\u4f8b\u3092\u4f7f\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u767b\u9332\u3057\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u65b0\u3057\u3044\u8cfc\u5165\u8005\u306e\u5199\u771f\u3092\u64ae\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u3044\u304f\u3064\u304b\u306e\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u96fb\u8a71\u756a\u53f7\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3001\u652f\u6255\u3044\u60c5\u5831\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5b9f\u969b\u306b\u306f\u3001\u5404\u30d5\u30ed\u30fc\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\uff08\u307e\u305f\u306f\u30a2\u30d7\u30ea\uff09\u306e\u69cb\u9020\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002\u7c21\u5358\u306a\u4f8b\u3092\u793a\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u30e6\u30fc\u30b6\u30fc\u767b\u9332\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b7\u30f3\u30d7\u30eb\u306b\u4fdd\u3064\uff1a<\/strong> \u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u5727\u5012\u3057\u306a\u3044\u3088\u3046\u3001\u5fc5\u9808\u306e\u60c5\u5831\u306e\u307f\u3092\u6c42\u3081\u308b<\/li>\n\n\n\n<li><strong>\u8fc5\u901f\u3067\u7c21\u5358\uff1a<\/strong> \u30c9\u30ed\u30c3\u30d7\u30aa\u30d5\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u305f\u3081\u306b\u30b9\u30e0\u30fc\u30ba\u306a\u767b\u9332\u30d7\u30ed\u30bb\u30b9\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff1a<\/strong> \u30e6\u30fc\u30b6\u30fc\u3092\u540d\u524d\u3067\u547c\u3073\u3001\u53c2\u52a0\u306b\u611f\u8b1d\u3059\u308b\u3053\u3068\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b<\/li>\n\n\n\n<li><strong>\u5229\u76ca\u3092\u30cf\u30a4\u30e9\u30a4\u30c8\uff1a<\/strong> \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u63d0\u6848\u3092\u8aac\u660e\u3059\u308b<\/li>\n\n\n\n<li><strong>\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\uff1a <\/strong>\u6709\u7528\u306a\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3001FAQ\u3001\u30b5\u30dd\u30fc\u30c8\u30c1\u30e3\u30cd\u30eb\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n\n\n\n<li><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\uff1a <\/strong>\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u3055\u3089\u306b\u63a2\u7d22\u3059\u308b\u3088\u3046\u62db\u5f85\u3059\u308b<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-4-1024x576.webp\" alt=\"welcome email example\" class=\"wp-image-16323\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-4-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-4-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-4-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-4-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-4-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u306e\u4f8b <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_customer_retention_strategies_to_engage_customers_and_build_community\"><\/span><strong>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\u306e\u305f\u3081\u306e5\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_6_Build_a_strong_customer_community\"><\/span><strong>\u6226\u75656\uff1a\u5f37\u56fa\u306a\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u306f\u3001\u540c\u3058\u5fd7\u3092\u6301\u3064\u30d5\u30a1\u30f3\u3068\u30d6\u30e9\u30f3\u30c9\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u304a\u4e92\u3044\u306b\u8a71\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eba\u3005\u306f\u3053\u308c\u3092\u3001\u88fd\u54c1\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3063\u305f\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u30d8\u30eb\u30d7\u3092\u5f97\u305f\u308a\u3001\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u30c1\u30e3\u30c3\u30c8\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u591a\u304f\u306e\u76ee\u7684\u3067\u4f7f\u7528\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>Sephora\u306eBeauty Insider Community\u306f\u3001\u6210\u529f\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u7d20\u6674\u3089\u3057\u3044\u4f8b\u3067\u3059\u3002\u7f8e\u5bb9\u611b\u597d\u5bb6\u304c\u30d2\u30f3\u30c8\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u88fd\u54c1\u63a8\u5968\u3092\u5171\u6709\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image9-2-1024x576.webp\" alt=\"Sephora's Beauty Insider Community.\" class=\"wp-image-16324\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image9-2-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image9-2-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image9-2-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image9-2-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image9-2-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sephora Beauty Insider \u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30e9\u30c3\u30ad\u30fc\u306a\u3053\u3068\u306b\u3001\u3042\u306a\u305f\u304c\u30bb\u30d5\u30a9\u30e9\u3067\u306a\u304f\u3066\u3082\u3001\u5fe0\u5b9f\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u4f5c\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002\u6210\u529f\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4f5c\u308a\u65b9\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-build-a-loyalty-program-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089\u306e\u30ac\u30a4\u30c9<\/a>\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_7_Connect_with_customers_regularly\"><\/span><strong>\u6226\u75657\uff1a\u9867\u5ba2\u3068\u5b9a\u671f\u7684\u306b\u30b3\u30cd\u30af\u30c8\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u4eba\u3005\u306b\u597d\u304b\u308c\u308b\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u5f7c\u3089\u3068\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u8ab0\u304b\u304c\u82e6\u60c5\u3092\u8a00\u3063\u305f\u308a\u8cea\u554f\u3092\u3057\u305f\u308a\u3057\u305f\u3068\u304d\u3001\u4f55\u3082\u8fd4\u4e8b\u304c\u306a\u3044\u306e\u306f\u8ab0\u3082\u597d\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4e2d\u306e\u4eba\u3005\u306b\u5bfe\u5fdc\u3057\u3066\u3001\u3042\u306a\u305f\u3068\u306e\u95a2\u4fc2\u304c\u3042\u308b\u3068\u611f\u3058\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u307e\u305f\u3001\u4eba\u3005\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u899a\u3048\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u73fe\u5728\u306e\u9867\u5ba2\u304c\u65b0\u3057\u3044\u3082\u306e\u3084\u7570\u306a\u308b\u3082\u306e\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u3001\u518d\u5ea6\u9023\u7d61\u3092\u53d6\u3063\u3066\u5f7c\u3089\u304c\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8cfc\u5165\u3057\u3066\u304f\u308c\u305f\u4eba\u3005\u306b\u611f\u8b1d\u3092\u8a00\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u8ab0\u3082\u304c\u898b\u3089\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u305f\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e0d\u5feb\u306a\u4f53\u9a13\u306e\u5f8c\u306b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u60aa\u3044\u30ec\u30d3\u30e5\u30fc\u3092\u6b8b\u3059\u524d\u306b\u3001\u4e0d\u6e80\u3092\u6301\u3064\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image6-3-1024x576.webp\" alt=\"\u611f\u8b1d\u30e1\u30fc\u30eb\u306e\u4f8b\" class=\"wp-image-16325\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image6-3-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image6-3-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image6-3-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image6-3-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image6-3-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u611f\u8b1d\u30e1\u30fc\u30eb\u306e\u4f8b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_8_Leveraging_social_media_for_customer_acquisition_and_retention\"><\/span><strong>\u6226\u75658\uff1a\u9867\u5ba2\u7372\u5f97\u3068\u7dad\u6301\u306e\u305f\u3081\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6d3b\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">Hootsuite\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u6d3b\u52d5\u3057\u3066\u3044\u308b\u4eba\u306f47\u5104\u4eba\u4ee5\u4e0a\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/blog.hootsuite.com\/social-media-statistics-for-social-media-managers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u3064\u306a\u304c\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/a><\/p>\n\n\n\n<p class=\"translation-block\">\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u88fd\u54c1\u306b\u3064\u3044\u3066\u6295\u7a3f\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u821e\u53f0\u88cf\u3067\u8d77\u3053\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u6295\u7a3f\u3059\u308b\u3053\u3068\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u3088\u308a\u7d50\u3073\u3064\u304d\u3092\u611f\u3058\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u88fd\u54c1\u306e\u4f5c\u308a\u65b9\u3084\u65b0\u3057\u3044\u30a6\u30a3\u30f3\u30c9\u30a6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u4f5c\u308a\u65b9\u3092\u65e9\u304f\u898b\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u3088\u308a\u3088\u304f\u77e5\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Instagram\u3084Facebook\u30b9\u30c8\u30fc\u30ea\u30fc\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u821e\u53f0\u88cf\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u6709\u3059\u308b\u306e\u306b\u6700\u9069\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_9_Offer_omnichannel_support\"><\/span><strong>\u6226\u75659\uff1a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u540c\u3058\u3067\u30b9\u30e0\u30fc\u30ba\u306a\u4f53\u9a13\u3092\u78ba\u5b9f\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u304c\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u3067\u4f1a\u8a71\u3092\u958b\u59cb\u3057\u3001\u6b21\u306b\u30e1\u30fc\u30eb\u306b\u79fb\u308a\u3001\u6700\u5f8c\u306b\u4f55\u306e\u554f\u984c\u3082\u306a\u304f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u96fb\u8a71\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_customer_retention_strategies_to_build_customer_trust_and_loyalty\"><\/span><strong>\u9867\u5ba2\u306e\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e6\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_10_Create_rewards_for_loyal_customers\"><\/span><strong>\u6226\u756510\uff1a\u5fe0\u5b9f\u306a\u9867\u5ba2\u306e\u305f\u3081\u306b\u5831\u916c\u3092\u4f5c\u6210\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20131111006099\/en\/Nielsen-Survey-84-Percent-of-Global-Respondents-More-Likely-to-Visit-Retailers-That-Offer-a-Loyalty-Program\" target=\"_blank\" rel=\"noreferrer noopener\">\u30cb\u30fc\u30eb\u30bb\u30f3\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u300184%\u306e\u4eba\u3005\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u3001\u3088\u308a\u9577\u304f\u4ed8\u304d\u5408\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u9867\u5ba2\u306b\u30dd\u30a4\u30f3\u30c8\u3084\u7279\u5178\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u4ee3\u308f\u308a\u306b\u3001\u9867\u5ba2\u306f\u5272\u5f15\u3001\u7121\u6599\u88fd\u54c1\u3001\u5831\u916c\u3001\u307e\u305f\u306f\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u7279\u5178\u306e\u305f\u3081\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u4ea4\u63db\u3057\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u52d5\u6a5f\u4ed8\u3051\u3001\u9867\u5ba2\u3068\u30d3\u30b8\u30cd\u30b9\u9593\u306e\u4fe1\u983c\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u306a\u3089\u3001<strong>BON Loyalty<\/strong>\u306e\u5229\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u30fb\u7ba1\u7406\u3067\u304d\u3001\u6b21\u306e\u3088\u3046\u306a\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u5831\u916c<\/li>\n\n\n\n<li>\u968e\u5c64\u5316\u3055\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/li>\n\n\n\n<li>\u81ea\u52d5\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n\n\n\n<li>\u5206\u6790\u3068\u30ec\u30dd\u30fc\u30c8<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/shopify.pxf.io\/Gmeaak\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u4eca\u3059\u3050 BON Loyalty \u3092\u304a\u8a66\u3057<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_11_Incentivize_loyalty\"><\/span><strong>\u6226\u756511\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5968\u52b1\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u306f\u3001\u65b0\u3057\u3044\u30e1\u30f3\u30d0\u30fc\u306b\u5272\u5f15\u30a6\u30a7\u30eb\u30ab\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5272\u5f15\u3084\u72ec\u5360\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30a6\u30a7\u30eb\u30ab\u30e0\u5831\u916c\u306f\u3001\u767b\u9332\u3092\u4fc3\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001H&amp;M\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u65b0\u3057\u3044\u30e1\u30f3\u30d0\u30fc\u306b\u6b21\u56de\u8cfc\u5165\u306710%\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u9867\u5ba2\u304c\u53c2\u52a0\u3057\u3066\u5831\u916c\u306e\u7372\u5f97\u3092\u958b\u59cb\u3059\u308b\u3053\u3068\u3092\u8a98\u60d1\u3059\u308b\u3001\u5206\u304b\u308a\u3084\u3059\u304f\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image10-1-1024x576.webp\" alt=\"H&amp;M offers discounts for member programs.\" class=\"wp-image-16326\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image10-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image10-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image10-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image10-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image10-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>H&amp;M \u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u5272\u5f15\u7279\u5178<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_12_Offer_a_referral_program\"><\/span><strong>\u6226\u756512\uff1a\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u73fe\u5728\u307e\u305f\u306f\u4ee5\u524d\u306e\u9867\u5ba2\u306b\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u3044\u3066\u4f1d\u3048\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u4f1a\u793e\u306f\u3001\u4f55\u304b\u3092\u8cfc\u5165\u3059\u308b\u65b0\u3057\u3044\u9867\u5ba2\u3092\u9023\u308c\u3066\u304f\u308b\u6700\u521d\u306e\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u3059\u3067\u306b\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image12-1024x576.webp\" alt=\"\u7d39\u4ecb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\" class=\"wp-image-16327\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image12-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image12-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image12-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image12-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image12-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u7d39\u4ecb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3055\u3089\u306b\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u305f\u3044\u65b9\u306f\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/referral-programs-examples\/\" target=\"_self\"><strong>\u696d\u754c\u5225\u306e40\u306e\u30d9\u30b9\u30c8\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u4f8b<\/strong><\/a><strong>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_13_Provide_a_subscription_model\"><\/span><strong>\u6226\u756513\uff1a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 \u30e2\u30c7\u30eb\u3092\u63d0\u4f9b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u52a0\u3048\u3066\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 \u30d3\u30b8\u30cd\u30b9 \u30e2\u30c7\u30eb\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6708\u6b21\u307e\u305f\u306f\u5e74\u6b21\u306e\u7e70\u308a\u8fd4\u3057\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u3092\u53d7\u3051\u53d6\u308b\u305f\u3081\u306b\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3046\u8003\u3048\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u7279\u306b\u3001\u3042\u306a\u305f\u306e\u30b9\u30c8\u30a2\u304c\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a2\u30a4\u30c6\u30e0\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5834\u5408\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7f8e\u5bb9\u3068\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2<\/li>\n\n\n\n<li>\u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9<\/li>\n\n\n\n<li>Software-as-a-Service (SaaS)<\/li>\n\n\n\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001Birchbox\u306f200\u4ee5\u4e0a\u306e\u4f01\u696d\u304b\u30892\u301c6\u306e\u5316\u7ca7\u54c1\u3092\u542b\u3080\u6708\u6b21\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30dc\u30c3\u30af\u30b9\u3092\u9001\u308a\u307e\u3059\u3002\u9867\u5ba2\u306f\u6700\u521d\u306b\u8abf\u67fb\u306b\u8a18\u5165\u3057\u3066\u30dc\u30c3\u30af\u30b9\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u540c\u3058\u5546\u54c1\u3092\u4e8c\u5ea6\u3068\u53d7\u3051\u53d6\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image8-2-1024x576.webp\" alt=\"Birchbox \u6708\u984d\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30dc\u30c3\u30af\u30b9\" class=\"wp-image-16328\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image8-2-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image8-2-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image8-2-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image8-2-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image8-2-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Birchbox \u6708\u984d\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30dc\u30c3\u30af\u30b9<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_14_Build_brand_trust\"><\/span><strong>\u6226\u756514\uff1a\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u3092\u69cb\u7bc9\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u306f\u3001\u4f1a\u793e\u3068\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4fe1\u3058\u308b\u3068\u304d\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u3001\u305d\u306e\u4f01\u696d\u306e\u30a4\u30e1\u30fc\u30b8\u3001\u3069\u308c\u3060\u3051\u30aa\u30fc\u30d7\u30f3\u3067\u6b63\u76f4\u304b\u3001\u3069\u308c\u3060\u3051\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u4f01\u696d\u3092\u4fe1\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u306a\u308a\u3001\u5b58\u5728\u611f\u3092\u6d17\u7df4\u3059\u308b\uff1a<\/strong><\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u304c\u4fe1\u983c\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001Facebook\u3001Instagram\u3001X\u3001TikTok\u306a\u3069\u306e\u6709\u540d\u306a\u30b5\u30a4\u30c8\u3067\u5f37\u56fa\u306a\u5b58\u5728\u611f\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u8996\u8074\u8005\u306b\u3068\u3063\u3066\u6709\u7528\u306a\u9ad8\u54c1\u8cea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9a\u671f\u7684\u306b\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u8863\u6599\u54c1\u30e9\u30a4\u30f3\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u30d2\u30f3\u30c8\u3084\u30a2\u30a4\u30c7\u30a2\u3092\u5171\u6709\u3057\u3066\u3001\u3042\u306a\u305f\u304c\u4f55\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u3063\u3066\u3044\u3066\u3001\u305d\u308c\u3092\u611b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u826f\u3044\u3082\u306e\u3067\u3042\u308c\u60aa\u3044\u3082\u306e\u3067\u3042\u308c\u3001\u30b3\u30e1\u30f3\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u306b\u3059\u3050\u306b\u7b54\u3048\u308b\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3042\u306a\u305f\u304c\u9867\u5ba2\u3092\u6c17\u306b\u304b\u3051\u3001\u5f7c\u3089\u306e\u610f\u898b\u3092\u805e\u304f\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u672c\u7269\u3067\u3042\u308b\u3053\u3068\uff1a<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u9593\u9055\u3044\u3092\u72af\u3057\u305f\u5834\u5408\u306f\u3001\u305d\u308c\u3092\u8a8d\u3081\u3066\u8b1d\u7f6a\u3059\u3079\u304d\u3067\u3059\u3002\u96a0\u305d\u3046\u3068\u3057\u305f\u308a\u7406\u7531\u3092\u4e0e\u3048\u3088\u3046\u3068\u3057\u305f\u308a\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u3042\u306a\u305f\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u50b7\u3064\u3051\u3001\u4eba\u3005\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u4fe1\u983c\u3057\u306a\u304f\u306a\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_15_Develop_a_customer_loyalty_tier_system\"><\/span><strong>\u6226\u756515\uff1a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u968e\u5c64\u30b7\u30b9\u30c6\u30e0\u3092\u958b\u767a\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u968e\u5c64\u5316\u3055\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u652f\u51fa\u984d\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u3084\u308a\u53d6\u308a\u306e\u91cf\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u7570\u306a\u308b\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u307e\u3059\u3002\u9867\u5ba2\u306f\u968e\u5c64\u3092\u4e0a\u304c\u308b\u306b\u3064\u308c\u3066\u7279\u5225\u306a\u7279\u5178\u3068\u5831\u916c\u3092\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307b\u3068\u3093\u3069\u306e\u968e\u5c64\u30d9\u30fc\u30b9\u306e\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f3\u3064\u306e\u30ec\u30d9\u30eb\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d9\u30fc\u30b7\u30c3\u30af\u968e\u5c64<\/li>\n\n\n\n<li>\u30b4\u30fc\u30eb\u30c9\u968e\u5c64<\/li>\n\n\n\n<li>\u30d7\u30ec\u30df\u30a2\u30e0\u968e\u5c64<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30c6\u30a3\u30a2\u578b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u5b66\u3073\u3001\u5b9f\u969b\u306e\u4e8b\u4f8b\u3092\u78ba\u8a8d\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u300c<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/tiered-loyalty-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c6\u30a3\u30a2\u578b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u89e3\u8aac\u30687\u3064\u306e\u512a\u308c\u305f\u4e8b\u4f8b<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_customer_retention_strategies_by_enhancing_customer_service\"><\/span><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u5411\u4e0a\u306b\u3088\u308b4\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_16_Gather_customer_feedback_often\"><\/span><strong>\u6226\u756516\uff1a\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u983b\u7e41\u306b\u53ce\u96c6\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306b\u5bfe\u3059\u308b\u5f7c\u3089\u306e\u4f53\u9a13\u3001\u898b\u65b9\u3001\u671f\u5f85\u306b\u3064\u3044\u3066\u63d0\u4f9b\u3059\u308b\u610f\u898b\u3068\u60c5\u5831\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u9867\u5ba2\u306e\u58f0\u3067\u3042\u308a\u3001\u5f7c\u3089\u304c\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u3089\u305b\u3001\u30a2\u30a4\u30c7\u30a2\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306b\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u9867\u5ba2\u306e\u5b9f\u969b\u306e\u4f53\u9a13\u3068\u306e\u9593\u306e\u3064\u306a\u304c\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u826f\u3044\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u983b\u7e41\u306b\u53d6\u5f97\u3059\u308b\u305f\u3081\u306e2\u3064\u306e\u4e3b\u8981\u306a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_feedback_surveys\"><\/span><strong>\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u8abf\u67fb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u304b\u3089\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u305f\u3081\u306e\u6700\u3082\u6709\u540d\u306a\u65b9\u6cd5\u3067\u3059\u3002\u53d6\u308a\u7d44\u307f\u305f\u3044\u554f\u984c\u306b\u3064\u3044\u3066\u8a73\u7d30\u306a\u30b3\u30e1\u30f3\u30c8\u3092\u8abf\u67fb\u3092\u901a\u3058\u3066\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u62b1\u3048\u3066\u3044\u308b\u554f\u984c\u306b\u3064\u3044\u3066\u4eba\u3005\u306b\u8a71\u3057\u3066\u3082\u3089\u3048\u308b\u8cea\u554f\u3092\u66f8\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7121\u6599\u30c4\u30fc\u30eb\u3067\u975e\u5e38\u306b\u7c21\u5358\u306b\u8abf\u67fb\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SurveyMonkey.<\/li>\n\n\n\n<li>Google Forms.<\/li>\n\n\n\n<li>Typeform.<\/li>\n<\/ul>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u9867\u5ba2\u8abf\u67fb\u306b\u3082\u3044\u304f\u3064\u304b\u306e\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u4eba\u3005\u306f\u9577\u3044\u8abf\u67fb\u306b\u8a18\u5165\u3059\u308b\u3053\u3068\u3092\u597d\u307e\u305a\u3001\u3042\u306a\u305f\u306e\u8abf\u67fb\u304c\u9577\u3059\u304e\u308b\u5834\u5408\u3084\u5b8c\u4e86\u306b\u304b\u304b\u308b\u6642\u9593\u304c\u3059\u3050\u306b\u660e\u78ba\u3067\u306a\u3044\u5834\u5408\u3001\u304a\u305d\u3089\u304f\u7b54\u3048\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3092\u9632\u3050\u305f\u3081\u306b\u3001\u8abf\u67fb\u306f\u77ed\u304f\u8981\u70b9\u3092\u7d5e\u3063\u305f\u3082\u306e\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u8abf\u67fb\u3067\u306f\u3001\u672c\u5f53\u306b\u7b54\u3048\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308b\u8cea\u554f\u3060\u3051\u3092\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feedback_boxes\"><\/span><strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30dc\u30c3\u30af\u30b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u90aa\u9b54\u3092\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u8a2a\u554f\u8005\u304b\u3089\u7c21\u5358\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8ab0\u3082\u304c\u898b\u3048\u308b\u5834\u6240\u306b\u914d\u7f6e\u3059\u308b\u4e00\u554f\u5f62\u5f0f\u306e\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8abf\u67fb\u304b\u3089\u6b32\u3057\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u5f97\u3089\u308c\u307e\u3059\u304c\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306f\u4e88\u671f\u3057\u306a\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30b3\u30e1\u30f3\u30c8\u30dc\u30c3\u30af\u30b9\u3067\u306f\u3001\u9867\u5ba2\u306f\u88fd\u54c1\u306e\u4f7f\u3044\u65b9\u306b\u95a2\u3059\u308b\u30d0\u30b0\u3084\u305d\u306e\u4ed6\u306e\u554f\u984c\u3092\u3088\u304f\u5831\u544a\u3057\u307e\u3059\u3002\u3053\u308c\u3092\u4f7f\u7528\u3057\u3066\u3001\u3088\u308a\u7d44\u7e54\u5316\u3055\u308c\u305f\u8abf\u67fb\u3067\u306f\u898b\u3064\u3051\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u306e\u3042\u308b\u554f\u984c\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Kissmetrics\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u7269\u4e8b\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u4f55\u304c\u3067\u304d\u308b\u304b\u3092\u5c0b\u306d\u305f\u3068\u304d\u3001\u5f7c\u3089\u306f\u30aa\u30fc\u30d7\u30f3\u30a8\u30f3\u30c9\u306e\u8cea\u554f\u3092\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-3-1024x576.webp\" alt=\"Kissmetrics's feedback box.\" class=\"wp-image-16329\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-3-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-3-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-3-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-3-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-3-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Kissmetrics \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30dc\u30c3\u30af\u30b9<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_17_Conduct_customer_research\"><\/span><strong>\u6226\u756517\uff1a\u9867\u5ba2\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u6642\u306b\u306f\u3001\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u6700\u826f\u306e\u65b9\u6cd5\u306f\u3001\u5f7c\u3089\u304c\u4f55\u3092\u3059\u308b\u304b\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u3084\u308a\u53d6\u308a\u3059\u308b\u304b\u3092\u8996\u899a\u7684\u306b\u8868\u73fe\u3059\u308b\u305f\u3081\u306b\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u305d\u308c\u3089\u306f\u4ee5\u4e0b\u3092\u793a\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30db\u30c3\u30c8\u30b9\u30dd\u30c3\u30c8\uff1a <\/strong>\u6700\u3082\u30af\u30ea\u30c3\u30af\u307e\u305f\u306f\u6ce8\u76ee\u3092\u53d7\u3051\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a8\u30ea\u30a2<\/li>\n\n\n\n<li><strong>\u30b3\u30fc\u30eb\u30c9\u30b9\u30dd\u30c3\u30c8\uff1a <\/strong>\u307b\u3068\u3093\u3069\u8a2a\u554f\u307e\u305f\u306f\u76f8\u4e92\u4f5c\u7528\u3055\u308c\u306a\u3044\u30a8\u30ea\u30a2<\/li>\n\n\n\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u30d1\u30b9\uff1a <\/strong>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3092\u30ca\u30d3\u30b2\u30fc\u30c8\u3059\u308b\u65b9\u6cd5<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image15-1024x576.webp\" alt=\"Forever 21\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u4f8b\" class=\"wp-image-16330\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image15-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image15-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image15-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image15-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image15-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Forever 21\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u4f8b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u304c\u793a\u3059\u3082\u306e\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4eba\u3005\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3067\u7acb\u3061\u5f80\u751f\u3059\u308b\u5834\u5408\u3001\u305d\u306e\u30da\u30fc\u30b8\u3067\u306e\u79fb\u52d5\u3092\u7c21\u5358\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u306f\u3001\u9867\u5ba2\u306b\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u30a8\u30ea\u30a2\u3092\u524a\u9664\u307e\u305f\u306f\u518d\u7de8\u6210\u3059\u308b\u3053\u3068\u3092\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u305f\u3081\u306b\u5f7c\u3089\u304c\u4f55\u3092\u3059\u308b\u304b\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u3001\u901a\u5e38\u306f\u5c0b\u306d\u306a\u3044\u3067\u3042\u308d\u3046\u8a2a\u554f\u8005\u306b\u3064\u3044\u3066\u3001\u305d\u3057\u3066\u9867\u5ba2\u304c\u901a\u5e38\u8a71\u3055\u306a\u3044\u3067\u3042\u308d\u3046\u3053\u3068\u306b\u3064\u3044\u3066\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_18_Improve_customer_service_support\"><\/span><strong>\u6226\u756518\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30b5\u30dd\u30fc\u30c8\u3092\u6539\u5584\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4eca\u65e5\u3067\u306f\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u4f53\u9a13\u306e\u4e00\u90e8\u306b\u306a\u308a\u305f\u304f\u306a\u3044\u5834\u5408\u3001\u7d20\u6674\u3089\u3057\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6301\u3064\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306f\u4eca\u3084\u3001\u671b\u3080\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306e\u307f\u56fa\u57f7\u3059\u308b\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u60aa\u3044\u4f53\u9a13\u3092\u3057\u305f\u5834\u5408\u3001\u7af6\u5408\u4ed6\u793e\u306e\u4e00\u3064\u306b\u884c\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4e0b\u306e\u753b\u50cf\u306b\u306f\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e9\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8a73\u7d30\u306a\u624b\u9806\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/forethought.ai\/blog\/how-to-improve-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Forethought\u306e\u8a18\u4e8b<\/a>\u3092\u3054\u89a7\u3044\u305f\u3060\u304f\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image13-1024x576.webp\" alt=\"9 Key steps to improve customer service.\" class=\"wp-image-16331\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image13-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image13-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image13-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image13-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image13-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u5411\u4e0a\u306e\u91cd\u8981\u30b9\u30c6\u30c3\u30d7<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_19_Be_proactive_in_communication\"><\/span><strong>\u6226\u756519\uff1a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u7a4d\u6975\u7684\u306b\u306a\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u304c\u5fc5\u8981\u3068\u3059\u308b\u524d\u306b\u3001\u601d\u8003\u3001\u8a73\u7d30\u3001\u307e\u305f\u306f\u30cb\u30e5\u30fc\u30b9\u3092\u9867\u5ba2\u3068\u5171\u6709\u3059\u308b\u884c\u70ba\u3092\u3001\u7a4d\u6975\u7684\u306a\u9867\u5ba2\u30b3\u30f3\u30bf\u30af\u30c8\u3068\u547c\u3073\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u306e\u9032\u884c\u72b6\u6cc1\u3092\u9867\u5ba2\u306b\u77e5\u3089\u305b\u305f\u308a\u3001\u554f\u984c\u306e\u89e3\u6c7a\u7b56\u3092\u63d0\u6848\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u305d\u3053\u306b\u5ea7\u3063\u3066\u8ab0\u304b\u304c\u82e6\u60c5\u3092\u8a00\u3046\u306e\u3092\u5f85\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u81ea\u5206\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u898b\u3064\u3051\u305f\u554f\u984c\u3092\u66f8\u304d\u7559\u3081\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u3089\u304c\u8d77\u3053\u308b\u524d\u306b\u4fee\u6b63\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u306b\u3068\u3063\u3066\u7269\u4e8b\u3092\u7c21\u5358\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306b\u306f\u30b9\u30c8\u30ec\u30b9\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002 <strong>write down any issues you find.<\/strong> Then, fix them before they happen. Making things easier for the customer will save you stress in the long run.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_customer_retention_strategies_in_data_management_and_testimonials\"><\/span><strong>\u30c7\u30fc\u30bf\u7ba1\u7406\u3068\u63a8\u85a6\u6587\u306b\u3088\u308b3\u3064\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_20_Centralized_customer_data_management\"><\/span><strong>\u6226\u756520\uff1a\u96c6\u4e2d\u5316\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7570\u306a\u308b\u5730\u57df\u306b\u6563\u5728\u3059\u308b\u7570\u306a\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u306e\u65ad\u7247\u7684\u306a\u898b\u65b9\u304c\u5f15\u304d\u8d77\u3053\u3055\u308c\u307e\u3059\u3002CRM\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304b\u3089\u306e\u30c7\u30fc\u30bf\u304c\u5225\u3005\u306b\u4fdd\u7ba1\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u9867\u5ba2\u304c\u8ab0\u3067\u3042\u308b\u304b\u306e\u5b8c\u5168\u306a\u753b\u50cf\u3092\u5f97\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002\u65b0\u3057\u3044\u9867\u5ba2\u3068\u30ea\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u4e0a\u8a18\u306e\u3059\u3079\u3066\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306f\u3001\u7d71\u4e00\u3055\u308c\u305f\u30c7\u30fc\u30bf\u7ba1\u7406\u304c\u3042\u308c\u3070\u3088\u308a\u826f\u304f\u6a5f\u80fd\u3057\u307e\u3059\u3002 <strong>unified data management.<\/strong><\/p>\n\n\n\n<p>\u9867\u5ba2\u60c5\u5831\u304c\u3059\u3067\u306b\u305d\u3053\u306b\u4fdd\u5b58\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u3042\u306a\u305f\u306eCRM\u306f\u59cb\u3081\u308b\u826f\u3044\u5834\u6240\u3067\u3059\u3002\u5c02\u9580\u306e\u9867\u5ba2\u8a18\u9332\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u59cb\u3081\u305f\u3070\u304b\u308a\u306e\u5834\u5408\u3001CRM\u304c\u958b\u59cb\u3059\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_21_Use_customer_testimonials\"><\/span><strong>\u6226\u756521\uff1a\u9867\u5ba2\u63a8\u85a6\u6587\u3092\u4f7f\u7528\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">Wisernotify\u306e\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/wisernotify.com\/blog\/testimonial-stats\/#:~:text=72ofcustomerssaythat,helpsdeveloptrustinit.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">72%\u306e\u9867\u5ba2<\/a>\u304c\u3001\u826f\u3044\u30ec\u30d3\u30e5\u30fc\u3084\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u8aad\u3093\u3060\u5f8c\u306b\u4f01\u696d\u3092\u3088\u308a\u4fe1\u983c\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001LaCroix\u306e\u3088\u3046\u306b\u30ec\u30d3\u30e5\u30fc\u3084\u8a3c\u8a00\u3092\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u7d44\u307f\u8fbc\u3080\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u304a\u5ba2\u69d8\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306e14\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-get-more-customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-4-1024x576.webp\" alt=\"LaCroix \u9867\u5ba2\u306e\u58f0\" class=\"wp-image-16332\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-4-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-4-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-4-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-4-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-4-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>LaCroix \u9867\u5ba2\u306e\u58f0<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_22_Focus_on_long-term_goals\"><\/span><strong>\u6226\u756522\uff1a\u9577\u671f\u76ee\u6a19\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c06\u6765\u306b\u4f55\u304b\u3092\u3057\u305f\u3044\u3068\u77e5\u3063\u3066\u3044\u308b\u3068\u304d\u306b\u9577\u671f\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u9577\u671f\u76ee\u6a19\u306f\u77ed\u671f\u76ee\u6a19\u3088\u308a\u3082\u591a\u304f\u306e\u6642\u9593\u3001\u8a08\u753b\u3001\u307e\u305f\u306f\u30b9\u30c6\u30c3\u30d7\u304c\u5fc5\u8981\u3067\u3059\u3002\u9577\u671f\u76ee\u6a19\u306f\u9054\u6210\u3059\u308b\u306e\u306b1\u5e74\u4ee5\u4e0a\u304b\u304b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u77ed\u671f\u76ee\u6a19\u306f1\u5e74\u672a\u6e80\u3067\u9054\u6210\u3067\u304d\u308b\u3082\u306e\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u4eca\u5f8c\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089\u306e\u30d6\u30ed\u30b0<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Customer retention strategies are focused on retaining existing ones. Getting new customers can be expensive in today&#8217;s market. It&#8217;s more profitable and time-efficient to keep the<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":16318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,528],"tags":[221,532],"class_list":["post-16315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-loyalty-strategy","tag-loyalty-marketing-guide","tag-feature"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/16315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=16315"}],"version-history":[{"count":2,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/16315\/revisions"}],"predecessor-version":[{"id":22129,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/16315\/revisions\/22129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/16318"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=16315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=16315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=16315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}