{"id":16271,"date":"2025-03-05T03:39:12","date_gmt":"2025-03-05T03:39:12","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=16271"},"modified":"2026-02-24T09:54:13","modified_gmt":"2026-02-24T09:54:13","slug":"loyalty-customer-journey","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/","title":{"rendered":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e5\u6bb5\u968e"},"content":{"rendered":"<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u304f\u308f\u304b\u3089\u308c\u3066\u3044\u307e\u3059\uff1a\u8a8d\u77e5\u3001\u691c\u8a0e\u3001\u8cfc\u5165\u3001\u7dad\u6301\u3001\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3067\u3059\u3002\u6700\u3082\u95a2\u5fc3\u306e\u3042\u308b\u9867\u5ba2\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u6295\u7a3f\u3067\u306f\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u9867\u5ba2\u304c\u8ab0\u3067\u3042\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u305d\u306e\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u305f\u3081\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3042\u306a\u305f\u3068\u5f7c\u3089\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u826f\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Stage_1_Awareness_%E2%80%93_Making_customers_aware_of_your_loyalty_program\" >\u30b9\u30c6\u30fc\u30b81\uff1a\u8a8d\u77e5 - \u9867\u5ba2\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a8d\u77e5\u3055\u305b\u308b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Best_practices_for_creating_awareness_of_your_loyalty_program\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a8d\u77e5\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#11_Prioritise_consistency\" >1.1. \u4e00\u8cab\u6027\u3092\u512a\u5148\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#12_Leveraging_brand_values_and_social_responsibility_for_loyalty\" >1.2. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u305f\u3081\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3068\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Stage_2_Enrollment_%E2%80%93_Getting_customers_to_join_the_loyalty_program\" >\u30b9\u30c6\u30fc\u30b82\uff1a\u767b\u9332 - \u9867\u5ba2\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u3066\u3082\u3089\u3046<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Incentives_to_encourage_sign-ups\" >\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u4fc3\u3059\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Stage_3_Engagement_%E2%80%93_Encouraging_active_participation_in_the_program\" >\u30b9\u30c6\u30fc\u30b83\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 - \u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u7a4d\u6975\u7684\u306a\u53c2\u52a0\u3092\u4fc3\u3059<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Engagement_tactics_for_loyalty_programs\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u8853<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Stage_4_Retention_%E2%80%93_Sustaining_long-term_engagement_with_the_loyalty_program\" >\u30b9\u30c6\u30fc\u30b84\uff1a\u7dad\u6301 - \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306e\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Recommend_some_customer_retention_strategies\" >\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3092\u304a\u52e7\u3081<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Avoiding_common_retention_pitfalls\" >\u4e00\u822c\u7684\u306a\u7dad\u6301\u306e\u843d\u3068\u3057\u7a74\u3092\u907f\u3051\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Stage_5_Advocacy_%E2%80%93_Turning_loyal_customers_into_advocates\" >Stage 5: Advocacy \u2013 Turning loyal customers into advocates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Encouraging_advocacy_among_loyal_customers\" >\u5fe0\u5b9f\u306a\u9867\u5ba2\u306e\u9593\u3067\u306e\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u4fc3\u9032<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Measuring_and_leveraging_advocacy_impact\" >\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306e\u5f71\u97ff\u3092\u6e2c\u5b9a\u3057\u6d3b\u7528<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-customer-journey\/#Conclusion\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stage_1_Awareness_%E2%80%93_Making_customers_aware_of_your_loyalty_program\"><\/span><strong>\u30b9\u30c6\u30fc\u30b81\uff1a\u8a8d\u77e5 - \u9867\u5ba2\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a8d\u77e5\u3055\u305b\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8a8d\u77e5\u6bb5\u968e\u3067\u306f\u3001\u8cfc\u5165\u8005\u306b\u306a\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u4eba\u3005\u306b\u826f\u3044\u7b2c\u4e00\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b7\u30e7\u30c3\u30d1\u30fc\u306f\u4eca\u3001\u3042\u306a\u305f\u304c\u63d0\u4f9b\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u5b66\u3073\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u3001\u3053\u308c\u3092\u884c\u3046\u306b\u306f\u3001\u9069\u5207\u306a\u624b\u6bb5\u3092\u901a\u3058\u3066\u5341\u5206\u306a\u4eba\u3005\u304c\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3066\u3001\u305d\u308c\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u660e\u78ba\u306b\u8aac\u660e\u3059\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_practices_for_creating_awareness_of_your_loyalty_program\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a8d\u77e5\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u3044\u304f\u3064\u304b\u306e\u6226\u7565\u7684\u65b9\u6cd5\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u8cab\u6027\u3092\u512a\u5148\u3059\u308b<\/li>\n\n\n\n<li>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u305f\u3081\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3068\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u6d3b\u7528\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Prioritise_consistency\"><\/span><strong>1.1. \u4e00\u8cab\u6027\u3092\u512a\u5148\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u3092\u898b\u305b\u308b\u65b9\u6cd5\u306b\u95a2\u3057\u3066\u306f\u3001\u300c\u4e00\u8cab\u6027\u300d\u306f\u591a\u304f\u306e\u7570\u306a\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u7d99\u7d9a\u6027\u3068\u306f\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u5168\u4f53\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u4e00\u81f4\u3059\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u3063\u3066\u4e00\u8cab\u3057\u305f\u8272\u3001\u30d5\u30a9\u30f3\u30c8\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-1-1024x576.webp\" alt=\"Consistent branding in rewards app\" class=\"wp-image-16272\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image1-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Starbucks \u5e97\u8217\u3068\u30ea\u30ef\u30fc\u30c9\u30a2\u30d7\u30ea\u3067\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u63d0\u4f9b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u5168\u4f53\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u4e00\u81f4\u3059\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u3063\u3066\u4e00\u8cab\u3057\u305f\u8272\u3001\u30d5\u30a9\u30f3\u30c8\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Leveraging_brand_values_and_social_responsibility_for_loyalty\"><\/span><strong>1.2. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u305f\u3081\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3068\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u6d3b\u7528\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u793e\u4f1a\u7684\u8cac\u4efb\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3068\u4e00\u81f4\u3059\u308b\u3068\u304d\u3001\u5fe0\u5b9f\u306a\u652f\u6301\u8005\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3064\u307e\u308a\u3001\u4f55\u304b\u306e\u305f\u3081\u306b\u7acb\u3064\u3053\u3068\u306f\u5831\u308f\u308c\u307e\u3059\u3002\u793e\u4f1a\u7684\u8cac\u4efb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u3088\u308a\u6df1\u304f\u3064\u306a\u304c\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u95a2\u4e0e\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7406\u60f3\u3092\u66f8\u304d\u7559\u3081\u3066\u652f\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u7fa4\u8846\u304b\u3089\u76ee\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u5e83\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u95a2\u4fc2\u3092\u4f5c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u4eba\u3005\u306b\u74b0\u5883\u306b\u512a\u3057\u3044\u884c\u52d5\u306b\u5bfe\u3057\u3066\u5831\u916c\u3092\u4e0e\u3048\u305f\u308a\u3001\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u306e\u53ce\u76ca\u306e\u4e00\u90e8\u3092\u826f\u3044\u76ee\u7684\u306b\u5bc4\u4ed8\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-1-1024x576.webp\" alt=\"Leveraging brand values and social responsibility for loyalty\" class=\"wp-image-16273\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image4-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Patagonia \u74b0\u5883\u610f\u8b58\u306e\u9ad8\u3044\u30d3\u30b8\u30cd\u30b9\u306e\u30ea\u30fc\u30c0\u30fc<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stage_2_Enrollment_%E2%80%93_Getting_customers_to_join_the_loyalty_program\"><\/span><strong>\u30b9\u30c6\u30fc\u30b82\uff1a\u767b\u9332 - \u9867\u5ba2\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u3066\u3082\u3089\u3046<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u57fa\u76e4\u3092\u7bc9\u3044\u305f\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u9867\u5ba2\u3092\u53c2\u52a0\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u767b\u9332\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u3044\u304f\u3064\u304b\u306e\u6226\u7565\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u80fd\u306a\u9650\u308a\u7c21\u5358\u306b\u3059\u308b\u3002\u5408\u7406\u5316\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u4f53\u9a13\u306f\u3001\u767b\u9332\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u30d5\u30a9\u30fc\u30e0\u304c\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3059\u308b\u3002\u591a\u304f\u306e\u9867\u5ba2\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3092\u597d\u307f\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u767b\u9332\u30d7\u30ed\u30bb\u30b9\u3092\u5b8c\u4e86\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u6570\u3092\u6e1b\u3089\u3059\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u98db\u3073\u8d8a\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u30cf\u30fc\u30c9\u30eb\u304c\u5c11\u306a\u3044\u307b\u3069\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incentives_to_encourage_sign-ups\"><\/span><strong>\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u4fc3\u3059\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u306f\u3001\u305d\u3046\u3059\u308b\u5f37\u3044\u7406\u7531\u3092\u4e0e\u3048\u306a\u3044\u9650\u308a\u3001\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306e\u5831\u916c\u3092\u591a\u304f\u306e\u5f62\u3067\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u65b0\u3057\u3044\u30e1\u30f3\u30d0\u30fc\u3078\u306e\u72ec\u5360\u7684\u5831\u916c\u3084\u5272\u5f15\u306a\u3069\u306e\u30a6\u30a7\u30eb\u30ab\u30e0\u30dc\u30fc\u30ca\u30b9<\/li>\n\n\n\n<li class=\"translation-block\">\u7d99\u7d9a\u7684\u306a\u53c2\u52a0\u3092\u5968\u52b1\u3059\u308b\u305f\u3081\u306b\u3001\u652f\u51fa\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30d9\u30eb\u306b\u57fa\u3065\u304f\u968e\u5c64\u5316\u3055\u308c\u305f\u5831\u916c\u3092\u63d0\u4f9b<\/li>\n\n\n\n<li class=\"translation-block\">\u821e\u53f0\u88cf\u6620\u50cf\u3001\u65e9\u671f\u88fd\u54c1\u30ea\u30ea\u30fc\u30b9\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a8\u5968\u306a\u3069\u306e\u72ec\u5360\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u307e\u305f\u306f\u30a2\u30af\u30bb\u30b9<\/li>\n\n\n\n<li class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u9867\u5ba2\u611f\u8b1d\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u8a95\u751f\u65e5\u5831\u916c<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stage_3_Engagement_%E2%80%93_Encouraging_active_participation_in_the_program\"><\/span><strong>\u30b9\u30c6\u30fc\u30b83\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 - \u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u7a4d\u6975\u7684\u306a\u53c2\u52a0\u3092\u4fc3\u3059<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u81ea\u5206\u305f\u3061\u3092\u9b45\u529b\u7684\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u6df1\u3044\u5fc3\u7406\u7684\u771f\u5b9f\u3092\u5de7\u5999\u306b\u5229\u7528\u3057\u307e\u3059\u3002\u305d\u306e\u6838\u5fc3\u3067\u306f\u3001\u795e\u7d4c\u79d1\u5b66\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30c9\u30fc\u30d1\u30df\u30f3\u306e\u5f37\u529b\u306a\u52b9\u679c\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u3078\u306e\u81ea\u7136\u306a\u6b32\u6c42\u3092\u6d3b\u7528\u3059\u308b\u3068\u8a00\u3044\u307e\u3059\u3002\u3053\u306e\u5316\u5b66\u7269\u8cea\u306f\u5e78\u798f\u3068\u559c\u3073\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u5831\u916c\u3092\u5f97\u308b\u3068\u304d\u3001\u8133\u5185\u3067\u30c9\u30fc\u30d1\u30df\u30f3\u304c\u653e\u51fa\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u826f\u3044\u6c17\u5206\u306b\u306a\u308a\u3001\u5831\u916c\u3092\u5f97\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u884c\u52d5\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u8133\u306e\u5831\u916c\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u306b\u3088\u308a\u983b\u7e41\u306b\u8cfc\u5165\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5fe0\u5b9f\u3067\u3042\u308a\u7d9a\u3051\u308b\u3088\u3046\u7a4f\u3084\u304b\u306b\u4fc3\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement_tactics_for_loyalty_programs\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u8853<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u95a2\u5fc3\u3068\u52d5\u6a5f\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u306f\u3001\u5831\u916c\u4ee5\u4e0a\u306e\u3082\u306e\u3067\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u8981\u7d20\uff1a<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u7279\u5b9a\u306e\u884c\u52d5\u306b\u5bfe\u3057\u3066\u30d0\u30c3\u30b8\u3068\u30ec\u30d9\u30eb\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u968e\u5c64\u30b7\u30b9\u30c6\u30e0\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u7279\u5b9a\u306e\u6570\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u3044\u3066\u53cb\u4eba\u306b\u4f1d\u3048\u305f\u308a\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/tiered-loyalty-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c6\u30a3\u30a2\u578b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a>\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u53c2\u52a0\u3068\u53cb\u597d\u7684\u306a\u7af6\u4e89\u3092\u4fc3\u3059\u305f\u3081\u306b\u3001\u697d\u3057\u3044\u30c1\u30e3\u30ec\u30f3\u30b8\u3068\u7af6\u4e89\u3092\u7d44\u7e54\u3059\u3079\u304d\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u6642\u9593\u67a0\u5185\u3067\u4e00\u5b9a\u6570\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u3088\u3046\u9867\u5ba2\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5831\u916c\u63d0\u6848\uff1a<\/strong><\/p>\n\n\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u5f7c\u3089\u306e\u597d\u307f\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u6b21\u306b\u3001\u5f7c\u3089\u306e\u8208\u5473\u306b\u5408\u81f4\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5831\u916c\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u88fd\u54c1\u3092\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u5834\u5408\u3001\u88dc\u5b8c\u7684\u306a\u30a2\u30a4\u30c6\u30e0\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-1024x576.webp\" alt=\"\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5831\u916c\u63d0\u6848\uff1a\" class=\"wp-image-16274\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image3-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95a2\u9023\u5546\u54c1\u4f8b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u7d71\u5408\uff1a<\/strong><\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u5831\u916c\u3068\u6210\u679c\u3092\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u53ef\u8996\u6027\u3068\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u304c\u72ec\u5360\u7684\u5831\u916c\u3092\u7af6\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u7d44\u7e54\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stage_4_Retention_%E2%80%93_Sustaining_long-term_engagement_with_the_loyalty_program\"><\/span><strong>\u30b9\u30c6\u30fc\u30b84\uff1a\u7dad\u6301 - \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306e\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6bb5\u968e\u3067\u6b62\u307e\u308a\u3001\u65b0\u3057\u3044\u30ea\u30fc\u30c9\u306b\u7126\u70b9\u3092\u5f53\u3066\u306a\u304c\u3089\u3001\u3059\u3067\u306b\u6301\u3063\u3066\u3044\u308b\u4eba\u3005\u3092\u5fd8\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u591a\u304f\u306e\u9867\u5ba2\u304c\u5909\u63db\u5f8c\u3082\u65c5\u3092\u7d9a\u3051\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066\u306e\u975e\u5e38\u306b\u60aa\u3044\u63a8\u6e2c\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3059\u3067\u306b\u52dd\u3061\u53d6\u3063\u305f\u9867\u5ba2\u3068\u9023\u7d61\u3092\u53d6\u308a\u7d9a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5f7c\u3089\u306e\u4fe1\u983c\u304b\u3089\u591a\u304f\u306e\u65b9\u6cd5\u3067\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u304b\u3089\u306e\u9ad8\u3044\u58f2\u4e0a\u3001\u9ad8\u3044\u751f\u6daf\u4fa1\u5024\u3001\u3088\u308a\u591a\u304f\u306e\u30ea\u30fc\u30c9\u306a\u3069\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recommend_some_customer_retention_strategies\"><\/span><strong>\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3092\u304a\u52e7\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9577\u671f\u7684\u306b\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u3092\u623b\u3089\u305b\u7d9a\u3051\u308b\u6226\u8853\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u884c\u3046\u305f\u3081\u306e\u3044\u304f\u3064\u304b\u306e\u826f\u3044\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u4f1a\u54e1\u9650\u5b9a\u30a4\u30d9\u30f3\u30c8<\/strong>\uff08\u88fd\u54c1\u767a\u8868\u4f1a\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3001\u30d1\u30fc\u30c6\u30a3\u30fc\u306a\u3069\uff09<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7a4d\u6975\u7684\u306b\u6c42\u3081<\/strong>\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6539\u5584\u3057\u307e\u3057\u3087\u3046\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u5e97\u5185\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3066\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306e<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-get-more-customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d2\u30f3\u30c8<\/a>\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u8a95\u751f\u65e5\u306e\u6328\u62f6\u3001\u611f\u8b1d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u304a\u3059\u3059\u3081\u306a\u3069\u3001<\/strong>\u304a\u5ba2\u69d8\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u69cb\u7bc9<\/strong>\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a9\u30fc\u30e9\u30e0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b0\u30eb\u30fc\u30d7\u3001\u307e\u305f\u306f\u5bfe\u9762\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u5c0f\u898f\u6a21\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-build-a-loyalty-program-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ac\u30a4\u30c9<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-1024x576.webp\" alt=\"\u30bb\u30d5\u30a9\u30e9\u30fb\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\" class=\"wp-image-16275\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image5-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u30bb\u30d5\u30a9\u30e9\u30fb\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoiding_common_retention_pitfalls\"><\/span><strong>\u4e00\u822c\u7684\u306a\u7dad\u6301\u306e\u843d\u3068\u3057\u7a74\u3092\u907f\u3051\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u306e\u4e00\u3064\u306f\u3001\u5831\u916c\u69cb\u9020\u3092\u8907\u96d1\u306b\u3057\u3059\u304e\u308b\u3053\u3068\u3067\u3059\u3002\u8907\u6570\u306e\u968e\u5c64\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u3068\u6709\u52b9\u671f\u9650\u3092\u6301\u3064\u8907\u96d1\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u3092\u6df7\u4e71\u3055\u305b\u3001\u53c2\u52a0\u3092\u59a8\u3052\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30b7\u30f3\u30d7\u30eb\u3067\u7406\u89e3\u3057\u3084\u3059\u304f\u4fdd\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3082\u3046\u4e00\u3064\u306e\u843d\u3068\u3057\u7a74\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u304d\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306a\u5831\u916c\u3068\u30aa\u30d5\u30a1\u30fc\u306f\u3001\u9867\u5ba2\u306b\u97ff\u304f\u53ef\u80fd\u6027\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u4eba\u306e\u597d\u307f\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u5831\u916c\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u3055\u3089\u306b\u89e3\u6c7a\u7b56\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001<\/strong> <a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/10-tips-for-customer-retention-on-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify\u3067\u306e\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e10\u306e\u30d2\u30f3\u30c8<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stage_5_Advocacy_%E2%80%93_Turning_loyal_customers_into_advocates\"><\/span><strong>Stage 5: Advocacy \u2013 Turning loyal customers into advocates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5fe0\u5b9f\u306a\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u3067\u304d\u305f\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u652f\u6301\u8005\u306b\u306a\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u4e0e\u3048\u308b\u3079\u304d\u3067\u3059\u3002\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u826f\u3044\u4f53\u9a13\u306b\u3064\u3044\u3066\u4ed6\u306e\u4eba\u306b\u4f1d\u3048\u308b\u3088\u3046\u6c42\u3081\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u666e\u53ca\u3068\u30a4\u30e1\u30fc\u30b8\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Encouraging_advocacy_among_loyal_customers\"><\/span><strong>\u5fe0\u5b9f\u306a\u9867\u5ba2\u306e\u9593\u3067\u306e\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u4fc3\u9032<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3053\u306e\u6642\u70b9\u3067\u3001\u5e78\u305b\u306a\u9867\u5ba2\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u71b1\u5fc3\u306b\u5e83\u3081\u3066\u3082\u3089\u3044\u305f\u3044\u3067\u3059\u3002\u9867\u5ba2\u306f\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u5f37\u304f\u826f\u3044\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u53cb\u4eba\u3001\u5bb6\u65cf\u3001\u77e5\u3063\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u4eba\u3068\u305d\u308c\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u71b1\u671b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u3044\u304f\u3064\u304b\u306e\u6226\u7565\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u9867\u5ba2\u304c\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u3044\u3066\u4f1d\u3048\u308b\u3053\u3068\u306b\u5bfe\u3057\u3066\u652f\u6255\u3046\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u3002\u52b1\u307e\u3057\u3068\u3057\u3066\u3001\u7bc0\u7d04\u3001\u7279\u5225\u306a\u5831\u916c\u3001\u307e\u305f\u306f\u826f\u3044\u76ee\u7684\u3078\u306e\u5bc4\u4ed8\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u30dd\u30a4\u30f3\u30c8\u3001\u30d0\u30c3\u30b8\u3001\u72ec\u5360\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u4f53\u9a13\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u4fc3\u9032<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u30ec\u30d3\u30e5\u30fc\u3001\u5199\u771f\u3001\u52d5\u753b\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3092\u4fc3\u3057\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u5171\u6709\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002<\/strong>\n\u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306e<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-get-more-customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d2\u30f3\u30c8<\/a>\u3082\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u6700\u3082\u5fe0\u5b9f\u306a\u9867\u5ba2\u306e\u305f\u3081\u306e\u7279\u5225\u306a\u968e\u5c64\u3092\u4f5c\u6210\u3057\u3001\u72ec\u5360\u7684\u306a\u7279\u5178\u3092\u63d0\u4f9b\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3001\u512a\u5148\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u65b0\u88fd\u54c1\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u306a\u3069<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image2-1024x576.webp\" alt=\"Sephora \u4f1a\u54e1\u30e9\u30f3\u30af\u5236\u5ea6\" class=\"wp-image-16276\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image2-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image2-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image2-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image2-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/03\/image2-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sephora \u4f1a\u54e1\u30e9\u30f3\u30af\u5236\u5ea6<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_and_leveraging_advocacy_impact\"><\/span><strong>\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306e\u5f71\u97ff\u3092\u6e2c\u5b9a\u3057\u6d3b\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u306e\u52b9\u679c\u3092\u672c\u5f53\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u4e3b\u8981\u306a\u30c7\u30fc\u30bf\u3092\u8ffd\u8de1\u3057\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6e2c\u5b9a\u5024\u306b\u6ce8\u76ee\u3059\u308b\u3053\u3068\u3067\u3001\u6a5f\u80fd\u3059\u308b\u6226\u8853\u3092\u898b\u3064\u3051\u3001\u30ed\u30d3\u30fc\u6d3b\u52d5\u3092\u3055\u3089\u306b\u5f37\u304f\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8ffd\u8de1\u3059\u3079\u304d\u4e3b\u8981\u30e1\u30c8\u30ea\u30af\u30b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7d39\u4ecb\u7387\uff1a<\/strong> \u7d39\u4ecb\u3092\u901a\u3058\u3066\u7372\u5f97\u3057\u305f\u65b0\u898f\u9867\u5ba2\u6570\u3068\u95a2\u9023\u3059\u308b\u751f\u6210\u53ce\u76ca\u3092\u8ffd\u8de1<\/li>\n\n\n\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong> \u30ec\u30d3\u30e5\u30fc\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6295\u7a3f\u3001\u30d6\u30ed\u30b0\u30b3\u30e1\u30f3\u30c8\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u3068\u8cea\u3092\u8ffd\u8de1<\/li>\n\n\n\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30e1\u30f3\u30b7\u30e7\u30f3\uff1a<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u8ffd\u8de1\u3057\u3001\u611f\u60c5\u3092\u5206\u6790\u3057\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u6e2c\u5b9a<\/li>\n\n\n\n<li><strong>\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\uff1a <\/strong>\u9867\u5ba2\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u306e\u4eba\u306b\u63a8\u5968\u3059\u308b\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u6e2c\u5b9a<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6e2c\u5b9a\u5024\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u91cd\u8981\u306a\u652f\u6301\u8005\u3092\u898b\u3064\u3051\u3001\u5f7c\u3089\u306b\u5024\u3059\u308b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u3088\u308a\u826f\u3044\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u4eba\u3005\u306e\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u7dad\u6301\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8a8d\u77e5\u3001\u767b\u9332\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u7dad\u6301\u3001\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u3053\u308c\u3089\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u9867\u5ba2\u304c\u559c\u3093\u3067\u5e83\u3081\u3066\u304f\u308c\u308b\u5831\u916c\u3092\u6301\u3064\u5b8c\u5168\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b7\u30e7\u30c3\u30d7\u3092\u6301\u3061\u3001\u6210\u529f\u3059\u308b\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u308a\u305f\u3044\u5834\u5408\u3001BON Loyalty\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u3053\u306eShopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea\u306b\u306f\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u53e4\u3044\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u623b\u3063\u3066\u304d\u3066\u3082\u3089\u3046\u306e\u306b\u5f79\u7acb\u3064\u591a\u304f\u306e\u6a5f\u80fd\u3068\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/bit.ly\/3WwB3Qk\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u4eca\u3059\u3050 BON Loyalty \u3092\u304a\u8a66\u3057<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The five steps of the loyalty customer journey are well-known to online brands: awareness, thought, purchase, retention, and support. You can increase your sales if you<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":16278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,528],"tags":[221],"class_list":["post-16271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-loyalty-strategy","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/16271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=16271"}],"version-history":[{"count":1,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/16271\/revisions"}],"predecessor-version":[{"id":22087,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/16271\/revisions\/22087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/16278"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=16271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=16271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=16271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}