{"id":15603,"date":"2025-01-16T04:18:17","date_gmt":"2025-01-16T04:18:17","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=15603"},"modified":"2026-02-24T09:59:49","modified_gmt":"2026-02-24T09:59:49","slug":"omnichannel-loyalty-in-ecommerce","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/","title":{"rendered":"\u9867\u5ba2\u7dad\u6301\u3092\u4fc3\u9032\u3059\u308bE\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e7\u3064\u306e\u6226\u7565"},"content":{"rendered":"\n<p>Omni-channel loyalty in e-commerce lets brands give their customers a smooth shopping experience across many channels. It such as websites, mobile apps, SMS, email, social media apps, and physical stores.<\/p>\n\n\n\n<p>Unlike in the past, when consumers would know what they wanted to buy from. Today&#8217;s consumers like to try a variety of channels before deciding to buy. Companies have to adapt quickly to changes in how their customers act.<\/p>\n\n\n\n<p>In this blog, we will recommend seven tried-and-true tips for you to make a great omnichannel loyalty program.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#Why_is_omni-channel_loyalty_in_e-commerce_essential_for_success\" >Why is omni-channel loyalty in e-commerce essential for success?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#7_proven_strategies_for_omni-channel_loyalty_in_e-commerce\" >7 proven strategies for omni-channel loyalty in e-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#1_Integrate_customer_data_across_channels\" >1. Integrate customer data across channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#2_Personalize_the_omnichannel_customer_experience_across_platforms\" >2. Personalize the omnichannel customer experience across platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#3_Offer_consistent_rewards_across_all_touchpoints\" >3. Offer consistent rewards across all touchpoints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#4_Create_seamless_online-to-offline_O2O_loyalty_experiences\" >4. Create seamless online-to-offline (O2O) loyalty experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#5_Utilize_in-store_touchpoints_for_digital_engagement\" >5. Utilize in-store touchpoints for digital engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#6_Build_social_media_into_your_omni-channel_loyalty_in_e-commerce\" >6. Build social media into your omni-channel loyalty in e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#7_Use_loyalty_analytics_to_refine_strategies_for_your_loyalty_program\" >7. Use loyalty analytics to refine strategies for your loyalty program<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omnichannel-loyalty-in-ecommerce\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_omni-channel_loyalty_in_e-commerce_essential_for_success\"><\/span><strong>Why is omni-channel loyalty in e-commerce essential for success?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customers are 250% more likely to buy and spend 13% more when they can shop on more than one channel, according to <a href=\"https:\/\/www.omnisend.com\/resources\/reports\/omnichannel-marketing-automation-statistics-2019\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">data from Omnisend<\/a>. That&#8217;s because buyers today want a smooth, connected experience whether they&#8217;re in a store or online.\u00a0<\/p>\n\n\n\n<p>Omni-channel loyalty in e-commerce makes connections with customers better by personalized experience. This leads to higher customer engagement, better retention, and a bigger impact on your bottom line.<\/p>\n\n\n\n<p>We have an article that talks about <a href=\"https:\/\/2026.bonloyalty.com\/blog\/traditional-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omni-Channel Loyalty vs. Traditional Loyalty Programs.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_proven_strategies_for_omni-channel_loyalty_in_e-commerce\"><\/span><strong>7 proven strategies for omni-channel loyalty in e-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These parts will go over seven tried-and-true methods that will help you make an omnichannel reward program that works for e-commerce business owners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Integrate_customer_data_across_channels\"><\/span><strong>1. Integrate customer data across channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Putting together data is like putting together a puzzle. Details from different sources are put together to make a full picture with a unified customer journey. This picture tells online shops more about the people who buy things from them. By connecting their real and online contacts, businesses can give each customer a more unique and smooth experience.<\/p>\n\n\n\n<p>You don&#8217;t have to be a well-known brand, though, to do this. Even smaller businesses can benefit from unifying customer data. Here are some easy steps you can take to get started:&nbsp;<\/p>\n\n\n\n<p><strong>Give your customers a unique ID:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a central database to store customer information.<\/li>\n\n\n\n<li>Assign a unique identifier to each customer, no matter how they shop.<\/li>\n<\/ul>\n\n\n\n<p><strong>Connect the dots:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use tools to link data from different sources, such as your website, store, and loyalty program.<\/li>\n\n\n\n<li>Leverage APIs to pull information from various systems.<\/li>\n<\/ul>\n\n\n\n<p><strong>Reward your loyal customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrate your loyalty program with online and offline channels.<\/li>\n\n\n\n<li>Offer consistent rewards and incentives across all channels.<\/li>\n\n\n\n<li>Encourage customers to share their data with exclusive perks.<\/li>\n<\/ul>\n\n\n\n<p>By following our tips, you can create a seamless shopping experience that keeps customers coming back for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Personalize_the_omnichannel_customer_experience_across_platforms\"><\/span><strong>2. Personalize the omnichannel customer experience across platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These days, people don&#8217;t buy things; they buy experiences. And the key to nailing personalization? Unified customer data, which we talked about earlier.<\/p>\n\n\n\n<p>Here are a few ways to personalize your customer&#8217;s experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized product suggestions<\/strong> using algorithms driven by AI. You can offer goods based on what people have looked at and bought, as well as their tastes.&nbsp;<\/li>\n\n\n\n<li><strong>Dynamic content and layout <\/strong>based on user behavior and demographics.<\/li>\n\n\n\n<li><strong>Send targeted promotions and discounts <\/strong>to specific customer segments.<\/li>\n\n\n\n<li><strong>Greet returning customers with personalized messages. <\/strong>Such as &#8220;Welcome back, [Customer Name]!&#8221;<\/li>\n<\/ul>\n\n\n\n<p>For example, ergoPouch is a baby and child sleepwear store. They send personalized follow-up emails. For first-time customers, they suggest a wider range of products. For repeat customers, they offer more tailored recommendations based on past purchases.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/image2-1024x576.webp\" alt=\"An ergoPouch email with customized suggestions\" class=\"wp-image-16106\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/image2-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/image2-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/image2-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/image2-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/image2-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An ergoPouch email with customized suggestions<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offer_consistent_rewards_across_all_touchpoints\"><\/span><strong>3. Offer consistent rewards across all touchpoints<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business Review study<\/a> in 2017 shows that shoppers today are smart. They go back and forth between online and real stores to read reviews, compare prices, and try on products. Because of this, it&#8217;s essential to offer the same benefits at all touchpoints.<\/p>\n\n\n\n<p>To create a successful omnichannel rewards program, we recommend for you some tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One currency to rule them all<\/strong>, like points or miles, can be earned and redeemed across all channels.<\/li>\n\n\n\n<li><strong>Create different loyalty program tiers<\/strong> with increasing benefits to motivate customers to engage more.<\/li>\n\n\n\n<li><strong>Offer a set of standard rewards. <\/strong>Such as discounts or free products that can be redeemed anywhere.<\/li>\n\n\n\n<li><strong>Add some extra excitement with channel-specific rewards<\/strong>, like exclusive online deals or in-store experiences.<\/li>\n\n\n\n<li><strong>Use consistent messaging and branding across all channels<\/strong> to reinforce the value of the rewards program.<\/li>\n<\/ul>\n\n\n\n<p>Take Walmart as an example. There are many perks to being a part of this program, such as free shipping and special deals both online and in-store.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/01\/image1-1024x576.webp\" alt=\"The Walmart+ loyalty app\" class=\"wp-image-16107\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/01\/image1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/01\/image1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/01\/image1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/01\/image1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2025\/01\/image1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>The Walmart+ loyalty app<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_seamless_online-to-offline_O2O_loyalty_experiences\"><\/span><strong>4. Create seamless online-to-offline (O2O) loyalty experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Companies that want to connect online and real events need an omnichannel engagement plan that works. Businesses can create a unified customer journey that connects by combining these platforms in a way that doesn&#8217;t stand out.<\/p>\n\n\n\n<p>To encourage customers to redeem or earn loyalty rewards both in-store and online, consider these tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized O2O offers.<\/strong> For example, a customer who looks at a product online might get a message on their phone with a special discount code that they can use in-store.<\/li>\n\n\n\n<li><strong>O2O loyalty challenges.<\/strong> For example, customers could earn bonus points for making an online buy, followed by a specific in-store action.&nbsp;<\/li>\n\n\n\n<li><strong>Seamless redemption process <\/strong>by allowing customers to redeem rewards both online and in-store. Customers can quickly earn points or offers by scanning QR codes with their phones in-store.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Utilize_in-store_touchpoints_for_digital_engagement\"><\/span><strong>5. Utilize in-store touchpoints for digital engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Experiences in stores can be a great way to get people to interact with and stay loyal to your brand online. Retailers can join the real and digital worlds without any problems by using technology.<\/p>\n\n\n\n<p><strong>For in-store digital tools:<\/strong><\/p>\n\n\n\n<p><strong>QR codes <\/strong>can be used to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Link to places on the store&#8217;s website that have details about the products.<\/li>\n\n\n\n<li>Offer special deals or savings to people who use mobile devices.<\/li>\n\n\n\n<li>Tell people that they should join the reward program.<\/li>\n<\/ul>\n\n\n\n<p><strong>Interactive kiosks:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide product information, reviews, and comparisons.<\/li>\n\n\n\n<li>Allow customers to check stock levels and order items online.<\/li>\n\n\n\n<li>Enable customers to sign up for the loyalty program and view their points balance.<\/li>\n\n\n\n<li>Offer personalized recommendations based on past purchases and browsing history.<\/li>\n<\/ul>\n\n\n\n<p>If you have a Shopify store, creating a loyalty program online is easy. You can simply download an omnichannel loyalty program app like<strong> BON Loyalty<\/strong> from the Shopify App Store.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/shopify.pxf.io\/Gmeaak\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><strong>TRY BON LOYALTY NOW<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Build_social_media_into_your_omni-channel_loyalty_in_e-commerce\"><\/span><strong>6. Build social media into your omni-channel loyalty in e-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media integration is a great way to connect with people and get them involved in the digital world we live in now. That is why adding social media to your omnichannel loyalty in e-commerce can improve the experience of your customers and make them more loyal to your brand.<\/p>\n\n\n\n<p><strong>We will recommend some practical ideas to get you started:<\/strong><\/p>\n\n\n\n<p><strong>Social media shares:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reward customers with points for sharing your brand&#8217;s social media posts.<\/li>\n\n\n\n<li>Create shareable content, such as quizzes, polls, or contests, and offer rewards for participation.<\/li>\n<\/ul>\n\n\n\n<p><strong>Social media reviews:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encourage customers to leave reviews on social media platforms and reward them with points or discounts.<\/li>\n\n\n\n<li>Partner with social media influencers to generate authentic reviews and testimonials.<\/li>\n<\/ul>\n\n\n\n<p>In another blog, we&#8217;ve <a href=\"https:\/\/2026.bonloyalty.com\/blog\/how-to-get-more-customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">guided 14 ways to get more customer reviews<\/a>.<\/p>\n\n\n\n<p><strong>Social media referrals:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Install a referral program that rewards customers for referring friends and family.<\/li>\n\n\n\n<li>Use social media to promote the referral program and track referrals.<\/li>\n<\/ul>\n\n\n\n<p>With the BON app we mentioned above, you can set up a lot of ways for customers to win points that have to do with social media. This will give customers a reason to interact with their brand on these platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Use_loyalty_analytics_to_refine_strategies_for_your_loyalty_program\"><\/span><strong>7. Use loyalty analytics to refine strategies for your loyalty program<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finally, to truly optimize your customer loyalty program, you need to harness the power of data. Omni-channel analytics is all about collecting and analyzing information from every touchpoint.<\/p>\n\n\n\n<p>So, what data should you track?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement metrics<\/strong> like website visits, app usage, and social media interactions.<\/li>\n\n\n\n<li><strong>Redemption rates<\/strong> track how often customers are redeeming rewards and the average value of redemptions.<\/li>\n\n\n\n<li><strong>Analyze customer journeys across different channels <\/strong>to identify pain points and opportunities for improvement.<\/li>\n<\/ul>\n\n\n\n<p>Check out our blog post on <a href=\"https:\/\/2026.bonloyalty.com\/blog\/top-10-customer-loyalty-kpis-to-track\/\" target=\"_blank\" rel=\"noreferrer noopener\">key KPIs for measuring omnichannel loyalty for e-commerce success<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Remember, the key to success lies in creating a seamless and personalized experience across all touchpoints. By leveraging data-driven insights, you can tailor your loyalty program to the specific needs and preferences of your customers.<\/p>\n\n\n\n<p>Are you ready for the next level of your reward program? If you use our seven tips, you can get the most out of omnichannel trust and help your e-commerce business grow over the long term.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omni-channel loyalty in e-commerce lets brands give their customers a smooth shopping experience across many channels. It such as websites, mobile apps, SMS, email, social media<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":15605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,528,529],"tags":[221],"class_list":["post-15603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-loyalty-strategy","category-e-commerce-strategy","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/15603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=15603"}],"version-history":[{"count":1,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/15603\/revisions"}],"predecessor-version":[{"id":22090,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/15603\/revisions\/22090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/15605"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=15603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=15603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=15603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}