{"id":15486,"date":"2024-12-05T07:54:46","date_gmt":"2024-12-05T07:54:46","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=15486"},"modified":"2026-02-24T10:00:29","modified_gmt":"2026-02-24T10:00:29","slug":"omni-channel-loyalty-program","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/omni-channel-loyalty-program\/","title":{"rendered":"\u306a\u305c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f"},"content":{"rendered":"<p>2024\u5e74\u306b\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5fc5\u8981\u3068\u3059\u308b\u7406\u7531\u3092\u7591\u554f\u306b\u601d\u3044\u307e\u3059\u304b\uff1f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8003\u3048\u308b\u3068\u304d\u3001\u304a\u305d\u3089\u304f\u30ea\u30ef\u30fc\u30c9\u30ab\u30fc\u30c9\u304c\u601d\u3044\u6d6e\u304b\u3076\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u3088\u3046\u306a\u6614\u306a\u304c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3082\u306f\u3084\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6700\u8fd1\u306e\u9867\u5ba2\u306f\u30dd\u30a4\u30f3\u30c8\u4ee5\u4e0a\u306e\u3082\u306e\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u3069\u3053\u3067\u8cb7\u3044\u7269\u3092\u3057\u3066\u3082\u3001\u7d20\u6674\u3089\u3057\u3044\u6642\u9593\u3092\u904e\u3054\u3057\u305f\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u6c42\u306e\u591a\u3044\u9867\u5ba2\u306b\u3069\u3046\u5bfe\u5fdc\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u7b54\u3048\u306f\u7c21\u5358\u3067\u3059\uff1a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" 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>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u304c\u7a4d\u6975\u7684\u306b\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u6642\u3067\u3082\u95a2\u4e0e\u3092\u7dad\u6301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omni-channel-loyalty-program\/#It_allows_business_owners_to_collect_data-driven_insights_for_better_decision-making\" >\u3088\u308a\u826f\u3044\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3092\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u306b\u53ef\u80fd\u306b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" 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>\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308b\u9650\u3089\u308c\u305f\u30ea\u30fc\u30c1\u3068\u52b9\u679c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omni-channel-loyalty-program\/#Difficulty_in_tracking_customer_behavior_across_multiple_channels\" >\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u308b\u9867\u5ba2\u884c\u52d5\u306e\u8ffd\u8de1\u306e\u56f0\u96e3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omni-channel-loyalty-program\/#Inconsistent_experiences_that_can_frustrate_customers\" >\u9867\u5ba2\u3092\u632b\u6298\u3055\u305b\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u4e00\u8cab\u6027\u306e\u306a\u3044\u4f53\u9a13<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omni-channel-loyalty-program\/#Key_components_of_an_effective_omni-channel_loyalty_program\" >\u52b9\u679c\u7684\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u8981\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omni-channel-loyalty-program\/#You_can_easily_manage_your_loyalty_program_across_all_channels\" >\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7c21\u5358\u306b\u7ba1\u7406\u3067\u304d\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omni-channel-loyalty-program\/#Ensures_that_rewards_are_accessible_and_easy_to_redeem\" >\u30ea\u30ef\u30fc\u30c9\u304c\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u3067\u5f15\u304d\u63db\u3048\u3084\u3059\u3044\u3053\u3068\u3092\u78ba\u4fdd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omni-channel-loyalty-program\/#It_allows_you_to_send_personalized_communication_to_different_customer_segments\" >\u7570\u306a\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/omni-channel-loyalty-program\/#Conclusion\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_an_omni-channel_loyalty_program\"><\/span><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u5e97\u8217\u5185\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3001\u591a\u304f\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u624b\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u4f01\u696d\u306f\u3001\u3069\u3053\u306b\u3044\u3066\u3082\u4eba\u3005\u306b\u30ea\u30fc\u30c1\u3057\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u540c\u3058\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u4f55\u304b\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u306f\u8ab0\u3067\u3059\u304b\uff1f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u5c0f\u58f2\u696d\u8005\u306f\u5e97\u8217\u5185\u307e\u305f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ea\u30ef\u30fc\u30c9\u3067\u5b9a\u671f\u8cfc\u8aad\u8005\u3092\u547c\u3073\u623b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30ec\u30b9\u30c8\u30e9\u30f3\u306f\u3001\u5e97\u5185\u3067\u306e\u98df\u4e8b\u3001\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u3001\u914d\u9054\u306b\u5bfe\u3057\u3066\u7279\u5178\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30db\u30c6\u30eb\u306f\u3001\u5bbf\u6cca\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u4e88\u7d04\u306b\u5bfe\u3057\u3066\u30b2\u30b9\u30c8\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u9280\u884c\u3001\u4fe1\u7528\u3001\u4fdd\u967a\u5546\u54c1\u306e\u4f7f\u7528\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u3092\u8a8d\u8b58\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u3053\u308c\u3089\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002\u624b\u6bb5\u3001\u76ee\u6a19\u3001\u30b9\u30ad\u30eb\u306b\u57fa\u3065\u3044\u3066\u3053\u308c\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_benefits_of_an_omnichannel_loyalty_program_in_todays_competitive_market\"><\/span><strong>\u4eca\u65e5\u306e\u7af6\u4e89\u5e02\u5834\u306b\u304a\u3051\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u4fe1\u983c\u306e\u76ee\u6a19\u306f\u3001\u4f55\u304b\u304c\u5fc5\u8981\u306a\u3068\u304d\u306b\u6700\u521d\u306b\u601d\u3044\u6d6e\u304b\u3076\u30d6\u30e9\u30f3\u30c9\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u306e\u5229\u70b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deliver_a_seamless_and_personalized_customer_experience_across_multiple_touchpoints\"><\/span><strong>\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u308f\u305f\u3063\u3066\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u524d\u8ff0\u306e\u3088\u3046\u306b\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9b54\u6cd5\u306e\u6756\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u3001\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u6d88\u8cbb\u8005\u3068\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3069\u3053\u3067\u904a\u3093\u3067\u3082\u3001\u821e\u53f0\u88cf\u3067\u30d3\u30b8\u30cd\u30b9\u306b\u5165\u308c\u3066\u3082\u3089\u3046\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">data from Epsilon<\/a>\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30e6\u30cb\u30fc\u30af\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u300180%\u306e\u4eba\u304c\u3088\u308a\u591a\u304f\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u308c\u306f\u79c1\u305f\u3061\u306e\u30d6\u30ed\u30b0\u3067\u8a00\u53ca\u3057\u305f\u3053\u3068\u3067\u3059\uff1a<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/best-tiered-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3042\u306a\u305f\u306e\u30b9\u30c8\u30a2\u306b\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4e0e\u3048\u308b9\u3064\u306e\u968e\u5c64\u578b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a>\u3002\u79c1\u305f\u3061\u306f\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u512a\u79c0\u306a\u4f8b\u3068\u3057\u3066\u6319\u3052\u3066\u3044\u307e\u3059\u3002\u30d5\u30a1\u30f3\u306f\u5e97\u8217\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u3067\u540c\u3058\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ea\u306f\u3001\u5b63\u7bc0\u98f2\u307f\u7269\u306e\u5272\u5f15\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a8\u5968\u306a\u3069\u3001\u4f4d\u7f6e\u30d9\u30fc\u30b9\u306e\u63d0\u6848\u3082\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbucks-app-1024x576.webp\" alt=\"Starbucks \u30a2\u30d7\u30ea\" class=\"wp-image-15503\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbucks-app-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbucks-app-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbucks-app-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbucks-app-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbucks-app-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption translation-block\">Starbucks \u30a2\u30d7\u30ea<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Foster_deeper_relationships_with_customers\"><\/span><strong>\u9867\u5ba2\u3068\u306e\u3088\u308a\u6df1\u3044\u95a2\u4fc2\u3092\u80b2\u3080<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u58f2\u4e0a\u306e\u307f\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6a19\u6e96\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30d7\u30ed\u30b0\u30e9\u30e0\u307b\u3069\u9867\u5ba2\u7dad\u6301\u306e\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u305b\u3093\u3002\u4eba\u3005\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u5358\u306a\u308b\u8cb7\u3044\u7269\u3092\u3059\u308b\u5834\u6240\u3067\u306f\u306a\u304f\u3001\u751f\u6d3b\u306e\u91cd\u8981\u306a\u90e8\u5206\u3068\u3057\u3066\u898b\u308b\u3068\u304d\u3001\u500b\u4eba\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u6b21\u306e\u3053\u3068\u3067\u95a2\u4e0e\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/strong><\/li>\n\n\n\n<li><strong>\u30b2\u30fc\u30df\u30d5\u30a1\u30a4\u3055\u308c\u305f\u4f53\u9a13<\/strong><\/li>\n\n\n\n<li><strong>\u72ec\u5360\u7279\u5178<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sephora\u306eBeauty Insider\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u8217\u5185\u306e\u4f53\u9a13\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306f\u3069\u3053\u3067\u8cb7\u3044\u7269\u3092\u3057\u3066\u3082\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3001\u30ea\u30ef\u30fc\u30c9\u3092\u5f15\u304d\u63db\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u5e97\u8217\u5185\u3001\u307e\u305f\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3001\u9867\u5ba2\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u84c4\u7a4d\u3057\u3001\u72ec\u5360\u7684\u306a\u7279\u5178\u3092\u89e3\u9664\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/sephora-beauty-app-1024x576.webp\" alt=\"Sephora Beauty Insider\u30a2\u30d7\u30ea\u3002\" class=\"wp-image-15506\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/sephora-beauty-app-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/sephora-beauty-app-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/sephora-beauty-app-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/sephora-beauty-app-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/sephora-beauty-app-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sephora Beauty Insider\u30a2\u30d7\u30ea\u3002<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omni-channel_loyalty_programs_keep_customers_engaged_even_when_they_are_not_actively_purchasing\"><\/span><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u304c\u7a4d\u6975\u7684\u306b\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u6642\u3067\u3082\u95a2\u4e0e\u3092\u7dad\u6301<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7279\u5225\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u304c\u7a4d\u6975\u7684\u306b\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u6642\u3067\u3082\u95a2\u4e0e\u3092\u7dad\u6301\u3057\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30b9\u30c8\u3001\u30e2\u30d0\u30a4\u30eb\u901a\u77e5\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306e\u975e\u4fb5\u5165\u7684\u306a\u76f8\u4e92\u4f5c\u7528\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u8074\u8846\u306e\u5fc3\u306e\u4e2d\u3067\u30c8\u30c3\u30d7\u306b\u7559\u307e\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_allows_business_owners_to_collect_data-driven_insights_for_better_decision-making\"><\/span><strong>\u3088\u308a\u826f\u3044\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3092\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u306b\u53ef\u80fd\u306b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e360\u5ea6\u30d3\u30e5\u30fc\u3092\u5f97\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u5546\u54c1\u63d0\u4f9b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3057\u3066\u3088\u308a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3057\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u304c\u3042\u308a\u4fa1\u5024\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_average_order_values_AOV_Customer_Lifetime_Value_CLV_and_increased_purchase_frequency\"><\/span><strong>\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\uff08AOV\uff09\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3001\u8cfc\u5165\u983b\u5ea6\u306e\u5897\u52a0\u3092\u6539\u5584<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.iriworldwide.com\/en-us\/News\/Press-Releases\/IRI-Consumer-Connect-Survey-Finds-Consumers-Hesitant-to-Open-Wallets-Despite-Optimistic-Financial-Ou\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IRi did a poll<\/a> \u4e16\u8ad6\u8abf\u67fb\u3067\u3001\u8cb7\u3044\u7269\u5ba2\u306e74%\u304c\u512a\u308c\u305f\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u3076\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u8a08\u753b\u3092\u6301\u3064\u4f01\u696d\u306e71%\u304c\u58f2\u4e0a\u304c\u6025\u4e0a\u6607\u3057\u300150%\u4ee5\u4e0a\u5897\u52a0\u3057\u305f\u306e\u3092\u898b\u307e\u3057\u305f\uff01<\/p>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u306e\u500b\u4eba\u7684\u306a\u30d8\u30eb\u30d1\u30fc\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u305d\u306e\u305f\u3081\u975e\u5e38\u306b\u3046\u307e\u304f\u6a5f\u80fd\u3057\u307e\u3059\u3002\u96fb\u8a71\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u5e97\u8217\u306a\u3069\u3001\u3069\u3053\u3067\u8cb7\u3044\u7269\u3092\u3057\u3066\u3082\u30ea\u30fc\u30c1\u3059\u308b\u306e\u304c\u5f7c\u3089\u306e\u4ed5\u4e8b\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30ae\u30d5\u30c8\u3068\u3057\u3066\u30dd\u30a4\u30f3\u30c8\u3001\u30de\u30a4\u30eb\u3001\u307e\u305f\u306f\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3067\u304d\u3001\u3055\u3089\u306b\u826f\u3044\u6c17\u5206\u306b\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_of_traditional_loyalty_programs\"><\/span><strong>\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8ab2\u984c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5f93\u6765\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u6709\u7528\u3067\u3059\u304c\u3001\u4e3b\u306b\u30c7\u30b8\u30bf\u30eb\u3067\u3042\u308b\u4eca\u65e5\u306e\u4e16\u754c\u3067\u554f\u984c\u3092\u62b1\u3048\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u554f\u984c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3068\u5fe0\u8aa0\u5fc3\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3088\u308a\u56f0\u96e3\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limited_reach_and_effectiveness_in_todays_digital_age\"><\/span><strong>\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308b\u9650\u3089\u308c\u305f\u30ea\u30fc\u30c1\u3068\u52b9\u679c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u5358\u4e00\u5e97\u8217\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u306a\u3069\u3001\u5358\u4e00\u306e\u30a2\u30a6\u30c8\u30ec\u30c3\u30c8\u3067\u306e\u307f\u6a5f\u80fd\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u3053\u308c\u306f\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u4e16\u754c\u3067\u306f\u5236\u9650\u7684\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e\u53ef\u8996\u6027\u304c\u5c11\u306a\u3044\u4f01\u696d\u306b\u306f\u52b9\u679c\u7684\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5c0f\u3055\u306a\u30b3\u30fc\u30d2\u30fc\u30d3\u30b8\u30cd\u30b9\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u5834\u5408\u3001Starbucks\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ea\u3092\u62e1\u5f35\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u306f\u601d\u308f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u6700\u8fd1\u3067\u306f\u3001\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.statista.com\/topics\/1164\/social-networks\/#topicOverview\" target=\"_blank\" rel=\"noreferrer noopener\">Statista research<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u4e2d\u306b50\u5104\u4eba\u4ee5\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u307e\u3059\u3002Facebook\u3001Instagram\u3001TikTok\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u7d71\u5408\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306f\u66f4\u65b0\u3092\u76f4\u63a5\u5171\u6709\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Difficulty_in_tracking_customer_behavior_across_multiple_channels\"><\/span><strong>\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u308b\u9867\u5ba2\u884c\u52d5\u306e\u8ffd\u8de1\u306e\u56f0\u96e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e97\u8217\u3067\u7269\u7406\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30fc\u30c9\u306e\u307f\u3092\u4eba\u3005\u306b\u63d0\u4f9b\u3059\u308b\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u30ab\u30fc\u30c9\u3092\u5fd8\u308c\u305f\u308a\u7d1b\u5931\u3057\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u308c\u306f\u8ff7\u60d1\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u3053\u306e\u6614\u306a\u304c\u3089\u306e\u65b9\u6cd5\u306b\u3088\u308a\u3001\u4e2d\u898f\u6a21\u304a\u3088\u3073\u5927\u898f\u6a21\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/physical-loyalty-cards-1024x576.webp\" alt=\"\u7269\u7406\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30fc\u30c9\u306e\u4f8b\u3002\" class=\"wp-image-15507\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/physical-loyalty-cards-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/physical-loyalty-cards-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/physical-loyalty-cards-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/physical-loyalty-cards-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/physical-loyalty-cards-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u7269\u7406\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30fc\u30c9\u306e\u4f8b\u3002<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inconsistent_experiences_that_can_frustrate_customers\"><\/span><strong>\u9867\u5ba2\u3092\u632b\u6298\u3055\u305b\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u4e00\u8cab\u6027\u306e\u306a\u3044\u4f53\u9a13<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3059\u3067\u306b\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u591a\u304f\u306e\u6a19\u6e96\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5b9f\u5e97\u8217\u3084\u5358\u4e00\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3001\u7279\u5b9a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u7d50\u3073\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u3059\u3079\u3066\u306e\u63a5\u89e6\u5834\u6240\u3067\u7279\u5178\u3092\u7372\u5f97\u30fb\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3088\u308a\u56f0\u96e3\u306b\u306a\u308a\u3001\u6012\u3089\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_components_of_an_effective_omni-channel_loyalty_program\"><\/span><strong>\u52b9\u679c\u7684\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u8981\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_can_easily_manage_your_loyalty_program_across_all_channels\"><\/span><strong>\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7c21\u5358\u306b\u7ba1\u7406\u3067\u304d\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e00\u90e8\u306e\u4eba\u3005\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6e2c\u5b9a\u304c\u56f0\u96e3\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u63a8\u6e2c\u3057\u3066\u304f\u3060\u3055\u3044\uff1f\u9069\u5207\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u3042\u308c\u3070\u3001\u305d\u3046\u3067\u3042\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensures_that_rewards_are_accessible_and_easy_to_redeem\"><\/span><strong>\u30ea\u30ef\u30fc\u30c9\u304c\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u3067\u5f15\u304d\u63db\u3048\u3084\u3059\u3044\u3053\u3068\u3092\u78ba\u4fdd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u30fb\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3088\u308a\u7c21\u5358\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4e0b\u306e\u753b\u50cf\u306eStarbucks\u306e\u3088\u3046\u306a\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u7d71\u5408\u304c\u3042\u308b\u5834\u5408\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-1-1024x576.webp\" alt=\"Starbucks\u30a2\u30d7\u30ea\u306e\u30dd\u30a4\u30f3\u30c8\u8ffd\u8de1\u6a5f\u80fd\" class=\"wp-image-15504\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Starbucks\u30a2\u30d7\u30ea\u306e\u30dd\u30a4\u30f3\u30c8\u8ffd\u8de1\u6a5f\u80fd<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_allows_you_to_send_personalized_communication_to_different_customer_segments\"><\/span><strong>\u7570\u306a\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u9069\u7528\u3059\u308b\u969b\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6d1e\u5bdf\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u597d\u307f\u3068\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52aa\u529b\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u5404\u500b\u4eba\u306b\u97ff\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u5c65\u6b74\u3068\u8208\u5473\u306b\u57fa\u3065\u3044\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u5546\u54c1\u63a8\u5968\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ea\u30ef\u30fc\u30c9\u3092\u9001\u4fe1\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4eca\u65e5\u306e\u30da\u30fc\u30b9\u306e\u901f\u3044\u4e16\u754c\u3067\u306f\u3001\u4f01\u696d\u306f\u5909\u5316\u3059\u308b\u9867\u5ba2\u7fd2\u6163\u306b\u8ffd\u3044\u3064\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u884c\u3046\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u307e\u305f\u306f\u5e97\u8217\u5185\u306e\u3069\u3053\u306b\u3044\u3066\u3082\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u76f8\u4e92\u4f5c\u7528\u3059\u308b\u3053\u3068\u304c\u7c21\u5358\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u30aa\u30fc\u30ca\u30fc\u306e\u5834\u5408\u3001<strong> BON Loyalty<\/strong>\u306f\u4e00\u6d41\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u9078\u629e\u80a2\u3067\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u3092\u652f\u63f4\u3057\u3001\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u6a5f\u80fd\u304c\u6e80\u8f09\u3067\u3059\u3002\u305d\u3057\u3066\u6700\u826f\u306e\u90e8\u5206\u306f\uff1f\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3068\u4f7f\u7528\u304c\u975e\u5e38\u306b\u7c21\u5358\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/shopify.pxf.io\/Gmeaak\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u4eca\u3059\u3050 BON Loyalty \u3092\u304a\u8a66\u3057<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u307e\u305f\u306f\u5e97\u8217\u5185\u3067\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u308b\u304b\u306b\u95a2\u4fc2\u306a\u304f\u3001\u9867\u5ba2\u306b\u7d71\u4e00\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u6e96\u5099\u3092\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Do you wonder why your business needs an omni-channel loyalty program in 2024? Most likely, a rewards card comes to mind when you think of a<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":15509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,528],"tags":[221],"class_list":["post-15486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-loyalty-strategy","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/15486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=15486"}],"version-history":[{"count":1,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/15486\/revisions"}],"predecessor-version":[{"id":22093,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/15486\/revisions\/22093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/15509"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=15486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=15486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=15486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}