{"id":15480,"date":"2024-12-05T04:41:34","date_gmt":"2024-12-05T04:41:34","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=15480"},"modified":"2026-02-24T10:00:45","modified_gmt":"2026-02-24T10:00:45","slug":"traditional-loyalty-programs","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/","title":{"rendered":"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 vs. \u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\uff1a\u9055\u3044\u306f\u4f55\u304b\uff1f"},"content":{"rendered":"<p>\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u304c\u643a\u5e2f\u96fb\u8a71\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u8cfc\u5165\u8005\u306f\u3059\u3079\u3066\u306e\u3082\u306e\u304c\u305d\u308c\u3089\u3059\u3079\u3066\u3067\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u3063\u3066\u6a5f\u80fd\u3059\u308b\u30ea\u30ef\u30fc\u30c9\u30b9\u30ad\u30fc\u30e0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30a2\u30d7\u30ea\u306f\u3001\u3088\u308a\u826f\u304f\u3001\u3088\u308a\u30e6\u30cb\u30fc\u30af\u306a\u65b9\u6cd5\u3067\u4eba\u3005\u3068\u3064\u306a\u304c\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\u3067\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u306a\u9055\u3044\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3059\u3002\u5404\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u826f\u3044\u70b9\u3068\u60aa\u3044\u70b9\u306b\u3064\u3044\u3066\u8a71\u3057\u3001\u554f\u984c\u3092\u51e6\u7406\u3059\u308b\u305f\u3081\u306e\u3088\u308a\u591a\u304f\u306e\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Understanding_Traditional_Loyalty_Programs\" >\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7406\u89e3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#What_is_a_traditional_loyalty_program\" >\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Key_features_of_traditional_loyalty_programs\" >\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u306a\u7279\u5fb4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Benefits_of_traditional_loyalty_programs\" >\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Introduction_to_Omni-Channel_Loyalty_Programs\" >\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7d39\u4ecb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#What_is_an_Omni-Channel_loyalty_program\" >\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Key_features_of_omnichannel_loyalty_programs\" >\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u306a\u7279\u5fb4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Comparing_omnichannel_loyalty_and_traditional_loyalty_programs\" >\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6bd4\u8f03<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Challenges_of_implementing_an_omnichannel_loyalty_program\" >\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u5b9f\u88c5\u306e\u8ab2\u984c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Technical_integration\" >\u6280\u8853\u7d71\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Customer_data_management\" >\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Customer_behavior_adaptation\" >\u9867\u5ba2\u884c\u52d5\u3078\u306e\u9069\u5fdc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/traditional-loyalty-programs\/#Conclusion\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Traditional_Loyalty_Programs\"><\/span><strong>\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7406\u89e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_traditional_loyalty_program\"><\/span><strong>\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u901a\u5e38\u3001\u5e97\u8217\u5185\u307e\u305f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u5358\u4e00\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u3053\u308c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30fc\u30c9\u3084\u30d1\u30f3\u30c1\u30ab\u30fc\u30c9\u306a\u3069\u306e\u5b9f\u969b\u306e\u30ab\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cX\u500b\u8cfc\u5165\u30671\u500b\u7121\u6599\u300d\u30e2\u30c7\u30eb\u304c\u4eba\u6c17\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30ba\u306f\u30b3\u30fc\u30d2\u30fc\u30b7\u30e7\u30c3\u30d7\u3084\u305d\u306e\u4ed6\u306e\u5e97\u8217\u3067\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_features_of_traditional_loyalty_programs\"><\/span><strong>\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u306a\u7279\u5fb4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u306a\u7279\u5fb4\u3092\u793a\u3057\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30dd\u30a4\u30f3\u30c8\u306e\u84c4\u7a4d\uff1a\u9867\u5ba2\u306f\u8cfc\u5165\u3059\u308b\u305f\u3073\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u30ea\u30ef\u30fc\u30c9\u3084\u5272\u5f15\u3068\u4ea4\u63db\u3067\u304d\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u652f\u51fa\u306b\u3088\u3063\u3066\u30c6\u30a3\u30a2\u30ec\u30d9\u30eb\u304c\u6c7a\u307e\u308b\u968e\u5c64\u30b7\u30b9\u30c6\u30e0\u3002\u30c6\u30a3\u30a2\u306f\u901a\u5e38\u3001\u3088\u308a\u591a\u304f\u306e\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u5272\u5f15\u3001\u7121\u6599\u5546\u54c1\u3001\u72ec\u5360\u4f53\u9a13\u306a\u3069\u3001\u69d8\u3005\u306a\u30ea\u30ef\u30fc\u30c9\u306e\u5f15\u304d\u63db\u3048\u30d7\u30ed\u30bb\u30b9\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u591a\u304f\u306e\u30b3\u30fc\u30d2\u30fc\u5e97\u3067\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d1\u30f3\u30c1\u30ab\u30fc\u30c9\u306f\u3001\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5178\u578b\u7684\u306a\u4f8b\u3067\u3059\u3002\u8cfc\u5165\u3059\u308b\u305f\u3073\u306b\u3001\u9867\u5ba2\u306f\u30ab\u30fc\u30c9\u306b\u30d1\u30f3\u30c1\u3092\u7372\u5f97\u3057\u307e\u3059\u3002\u30ab\u30fc\u30c9\u304c\u3044\u3063\u3071\u3044\u306b\u306a\u308b\u3068\u3001\u9867\u5ba2\u306f\u7121\u6599\u306e\u98f2\u307f\u7269\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u8cde\u54c1\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002\u7c21\u5358\u3067\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u306b\u4f55\u5ea6\u3082\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/customer-loyalty-cards-1024x576.webp\" alt=\"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30fc\u30c9\u306e\u4f8b\" class=\"wp-image-15482\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/customer-loyalty-cards-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/customer-loyalty-cards-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/customer-loyalty-cards-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/customer-loyalty-cards-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/customer-loyalty-cards-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30ab\u30fc\u30c9\u306e\u4f8b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_traditional_loyalty_programs\"><\/span><strong>\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u3044\u304f\u3064\u304b\u306e\u5229\u70b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u9867\u5ba2\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3001\u305d\u308c\u3089\u3092\u4f7f\u7528\u3057\u3066\u7279\u5178\u3092\u5f97\u308b\u65b9\u6cd5\u3092\u7d20\u65e9\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u7269\u7406\u7684\u306a\u30ea\u30ef\u30fc\u30c9\u3001\u5272\u5f15\u3001\u7121\u6599\u5546\u54c1\u306a\u3069\u306e\u6709\u5f62\u306e\u30ea\u30ef\u30fc\u30c9\u3002\u305d\u308c\u306f\u52d5\u6a5f\u4ed8\u3051\u306b\u306a\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30ed\u30fc\u30c6\u30af\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3001\u8907\u96d1\u306a\u6280\u8853\u3084\u30c7\u30b8\u30bf\u30eb\u7d71\u5408\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u7269\u7406\u7684\u306a\u30ea\u30ef\u30fc\u30c9\u3068\u306e\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u8a2d\u5b9a\u3068\u7406\u89e3\u304c\u7c21\u5358\u3067\u3059\u304c\u3001\u3044\u304f\u3064\u304b\u306e\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u7279\u5b9a\u306e\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u306e\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u3088\u308a\u73fe\u4ee3\u7684\u306a\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u307b\u3069\u3046\u307e\u304f\u6a5f\u80fd\u3057\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction_to_Omni-Channel_Loyalty_Programs\"><\/span><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7d39\u4ecb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_an_Omni-Channel_loyalty_program\"><\/span><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u3059\u3079\u3066\u306e\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u7c21\u5358\u306b\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u5e97\u8217\u5185\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u5916\u51fa\u5148\u306e\u3059\u3079\u3066\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u5f7c\u3089\u306e\u6280\u8853\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u4f55\u3092\u3057\u3001\u4f55\u3092\u597d\u3080\u304b\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u5404\u9867\u5ba2\u306b\u7279\u5225\u306b\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u7279\u5178\u3068\u4f53\u9a13\u304c\u3042\u308a\u307e\u3059<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_features_of_omnichannel_loyalty_programs\"><\/span><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u306a\u7279\u5fb4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u3068\u306e\u76f8\u4e92\u4f5c\u7528\u306e\u3088\u308a\u5fb9\u5e95\u7684\u3067\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u65b9\u6cd5\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306e\u4e00\u90e8\u306f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u8217\u5185\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u6d88\u8cbb\u8005\u4f53\u9a13\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u884c\u52d5\u3068\u597d\u307f\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3068\u5206\u6790\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u5e97\u8217\u5185\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u3063\u3066\u9867\u5ba2\u304c\u30ea\u30ef\u30fc\u30c9\u3092\u7372\u5f97\u30fb\u5f15\u304d\u63db\u3048\u3067\u304d\u308b\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30ea\u30ef\u30fc\u30c9\u30b7\u30b9\u30c6\u30e0\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u500b\u5225\u9867\u5ba2\u306e\u597d\u307f\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u3088\u308a\u9ad8\u3044\u30ec\u30d9\u30eb\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u652f\u51fa\u3092\u52d5\u6a5f\u4ed8\u3051\u308b\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u9867\u5ba2\u53c2\u52a0\u3092\u52d5\u6a5f\u4ed8\u3051\u308b\u30d0\u30c3\u30b8\u3001\u30c1\u30e3\u30ec\u30f3\u30b8\u3001\u30ea\u30fc\u30c0\u30fc\u30dc\u30fc\u30c9\u306a\u3069\u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u8981\u7d20\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/best-tiered-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">9\u3064\u306e\u512a\u308c\u305f\u30e9\u30f3\u30af\u5236\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f8b<\/a>\u306e\u3072\u3068\u3064\u304cStarbucks Rewards\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u5e97\u8217\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306e\u8cfc\u5165\u3054\u3068\u306b\u300c\u30b9\u30bf\u30fc\u300d\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u5f8c\u3001\u8cfc\u5165\u8005\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u3088\u308a\u591a\u304f\u306e\u7279\u5178\u3068\u4ea4\u63db\u3067\u304d\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u661f\u3092\u7372\u5f97\u3057\u3001\u30e9\u30f3\u30af\u3092\u4e0a\u304c\u308b\u306b\u3064\u308c\u3066\u3001\u7121\u6599\u306e\u98f2\u307f\u7269\u3001\u53d6\u5f15\u3001\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u3092\u5f97\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-1024x576.webp\" alt=\"Starbucks \u30a2\u30d7\u30ea\" class=\"wp-image-15483\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/12\/starbuck-app-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption translation-block\">Starbucks \u30a2\u30d7\u30ea<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparing_omnichannel_loyalty_and_traditional_loyalty_programs\"><\/span><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6bd4\u8f03<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u7279\u5fb4<\/strong><\/td><td><strong>\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><\/td><td><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><\/td><\/tr><tr><td><strong>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/td><td>\u7269\u7406\u7684\u306a\u76f8\u4e92\u4f5c\u7528\u307e\u305f\u306f\u57fa\u672c\u7684\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u9650\u5b9a<\/td><td>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u3001\u5e97\u8217\u5185\u4f53\u9a13\u3092\u542b\u3080\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u308b\u3088\u308a\u6df1\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/td><\/tr><tr><td><strong>\u30c7\u30fc\u30bf\u6d3b\u7528<\/strong><\/td><td>\u9650\u3089\u308c\u305f\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790<\/td><td>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u53ef\u80fd\u306b\u3059\u308b\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u308b\u5305\u62ec\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6<\/td><\/tr><tr><td><strong>\u30ea\u30ef\u30fc\u30c9\u306e\u67d4\u8edf\u6027<\/strong><\/td><td>\u3057\u3070\u3057\u3070\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u30ea\u30ef\u30fc\u30c9\u306b\u9650\u5b9a<\/td><td>\u30dd\u30a4\u30f3\u30c8\u3001\u72ec\u5360\u30aa\u30d5\u30a1\u30fc\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3001\u968e\u5c64\u7279\u5178\u3092\u542b\u3080\u591a\u69d8\u306a\u30ea\u30ef\u30fc\u30c9<\/td><\/tr><tr><td><strong>\u30c1\u30e3\u30cd\u30eb\u7d71\u5408<\/strong><\/td><td>\u30c1\u30e3\u30cd\u30eb\u9593\u306e\u9650\u3089\u308c\u305f\u7d71\u5408<\/td><td>\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408<\/td><\/tr><tr><td><strong>\u5168\u4f53\u7684\u306a\u52b9\u679c<\/strong><\/td><td>\u9577\u671f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u4fc3\u9032\u3068\u9867\u5ba2\u7dad\u6301\u306e\u5897\u52a0\u306b\u304a\u3044\u3066\u3042\u307e\u308a\u52b9\u679c\u7684\u3067\u306a\u3044<\/td><td>\u5f37\u3044\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u3068\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u306e\u4fc3\u9032\u306b\u304a\u3044\u3066\u3088\u308a\u52b9\u679c\u7684<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_of_implementing_an_omnichannel_loyalty_program\"><\/span><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u5b9f\u88c5\u306e\u8ab2\u984c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u591a\u304f\u306e\u826f\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8a2d\u5b9a\u3068\u4f7f\u7528\u304c\u56f0\u96e3\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u5f93\u6765\u304b\u3089\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3078\u306e\u79fb\u884c\u6642\u306b\u3044\u304f\u3064\u304b\u306e\u554f\u984c\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u6b21\u306e\u90e8\u5206\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u554f\u984c\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u8a71\u3057\u3001\u89e3\u6c7a\u65b9\u6cd5\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_integration\"><\/span><strong>\u6280\u8853\u7d71\u5408<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u4f53\u9a13\u306e\u63d0\u4f9b\u306b\u304a\u3044\u3066\u3001\u3059\u3079\u3066\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u6280\u8853\u3092\u63a5\u7d9a\u3059\u308b\u3053\u3068\u304c\u4e3b\u8981\u306a\u56f0\u96e3\u3067\u3059\u3002\u307e\u3060\u53e4\u3044\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30a6\u30a7\u30d6\u30b7\u30e7\u30c3\u30d7\u3001\u5b9f\u5e97\u8217\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u63a5\u7d9a\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b9\u30c8\u30a2\u304c\u5b9f\u969b\u306e\u5e97\u8217\u3067\u4f55\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u304b\u3092\u77e5\u3089\u306a\u3044\u5834\u5408\u3001\u9867\u5ba2\u306f\u6df7\u4e71\u3057\u3001\u30a2\u30a4\u30c6\u30e0\u304c\u4e0d\u8db3\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u554f\u984c\u3092\u62b1\u3048\u308b\u5834\u6240\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3067\u306f\u3001\u89e3\u6c7a\u7b56\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u5546\u54c1\u7ba1\u7406\u3001\u6ce8\u6587\u5c65\u884c\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff09\u306a\u3069\u306e\u6a5f\u80fd\u3092\u6301\u3064\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63a2\u3059\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong> <\/strong><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-programs-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u3067\u3042\u306a\u305f\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ea\u3092\u898b\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_data_management\"><\/span><strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3057\u3088\u3046\u3068\u3059\u308b\u969b\u306b\u767a\u751f\u3059\u308b2\u756a\u76ee\u306b\u5927\u304d\u306a\u554f\u984c\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u9069\u5207\u306a\u7ba1\u7406\u3067\u3059\u3002\u7570\u306a\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u591a\u304f\u306e\u5834\u5408\u3001\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u30c4\u30fc\u30eb\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u5b8c\u5168\u306a\u753b\u50cf\u3092\u5f97\u308b\u3053\u3068\u304c\u56f0\u96e3\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3067\u306f\u3001\u89e3\u6c7a\u7b56\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u30c7\u30fc\u30bf\u7d71\u5408\u30c4\u30fc\u30eb\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u7d71\u5408\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u7570\u306a\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u63a5\u7d9a\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u5e38\u306b\u6700\u65b0\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u8208\u5473\u3001\u500b\u4eba\u60c5\u5831\u3092\u542b\u3080\u5404\u9867\u5ba2\u306e\u5358\u4e00\u306e\u753b\u50cf\u3092\u4f5c\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_behavior_adaptation\"><\/span><strong>\u9867\u5ba2\u884c\u52d5\u3078\u306e\u9069\u5fdc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6700\u5f8c\u306e\u30cf\u30fc\u30c9\u30eb\u306f\u3001\u5909\u5316\u3059\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u3078\u306e\u8abf\u6574\u3067\u3059\u3002\u6280\u8853\u304c\u5909\u5316\u3057\u3001\u4eba\u3005\u306e\u597d\u307f\u304c\u5909\u308f\u308b\u6642\u3001\u4f01\u696d\u306f\u8fc5\u901f\u306b\u9069\u5fdc\u3067\u304d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3067\u306f\u3001\u89e3\u6c7a\u7b56\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u8ffd\u3044\u3064\u304d\u3001\u9867\u5ba2\u306e\u884c\u52d5\u65b9\u6cd5\u3092\u5909\u3048\u308b\u305f\u3081\u306b<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u79c1\u305f\u3061\u306e\u30d6\u30ed\u30b0<\/a>\u3092\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u79c1\u305f\u3061\u304c\u4f4f\u3093\u3067\u3044\u308b\u30c7\u30b8\u30bf\u30eb\u4e16\u754c\u3067\u306f\u3001\u826f\u3044\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u306e\u671b\u307f\u3068\u8981\u6c42\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u6642\u4ee3\u3068\u3068\u3082\u306b\u5909\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u4e00\u90e8\u306e\u72b6\u6cc1\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u3092\u3088\u308a\u591a\u304f\u306e\u65b9\u6cd5\u3067\u95a2\u4e0e\u3055\u305b\u3001\u30cb\u30fc\u30ba\u306b\u3088\u308a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u3088\u308a\u826f\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u3092\u6240\u6709\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3057\u305f\u3044\u5834\u5408\u306f\u3001<strong>BON Loyalty<\/strong> \u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306eShopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u63d0\u4f9b\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u8217\u5185\uff08POS\uff09\u306e\u8cb7\u3044\u7269\u5ba2\u306e\u4e21\u65b9\u306b\u5831\u916c\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/shopify.pxf.io\/Gmeaak\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u4eca\u3059\u3050 BON Loyalty \u3092\u304a\u8a66\u3057<\/strong><\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2022\/04\/unnamed-16-1024x576.png\" alt=\"BON - our user-friendly tool to build a Loyalty program for Shopify stores\" class=\"wp-image-15386\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2022\/04\/unnamed-16-1024x576.png 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2022\/04\/unnamed-16-300x169.png 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2022\/04\/unnamed-16-768x432.png 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2022\/04\/unnamed-16-133x75.png 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2022\/04\/unnamed-16-480x270.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>More people are buying things on their phones and the internet, so buyers expect everything to work well on all of them. This change has made<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":15484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,528],"tags":[221],"class_list":["post-15480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-loyalty-strategy","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/15480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=15480"}],"version-history":[{"count":1,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/15480\/revisions"}],"predecessor-version":[{"id":22094,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/15480\/revisions\/22094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/15484"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=15480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=15480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=15480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}