{"id":14979,"date":"2024-11-13T10:13:53","date_gmt":"2024-11-13T10:13:53","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=14979"},"modified":"2026-02-24T10:11:06","modified_gmt":"2026-02-24T10:11:06","slug":"black-friday-marketing-campaigns-for-e-commerce","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/","title":{"rendered":"15 Black Friday Marketing Campaigns for E-Commerce (2026)"},"content":{"rendered":"<p class=\"translation-block\">e\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u69cb\u7bc9\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002\u3053\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u306f\u3001\u30c8\u30c3\u30d7e\u30b3\u30de\u30fc\u30b9\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e15\u306e\u6210\u529f\u3057\u305fBFCM\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u63a2\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u3042\u306a\u305f\u81ea\u8eab\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u6226\u7565\u306e\u305f\u3081\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3068\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Glossier\uff1a\u5305\u62ec\u6027\u3068\u9650\u5b9a\u7248\u306e\u4f7f\u7528<\/li>\n\n\n\n<li>Gymshark\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3067\u306e\u8a71\u984c\u4f5c\u308a<\/li>\n\n\n\n<li>REI\uff1a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304b\u3089\u306e\u8131\u9000\uff08\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u30b5\u30a4\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09<\/li>\n\n\n\n<li>Amazon\uff1a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u53d6\u5f15\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>Target\uff1a\u5e97\u8217\u5185\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u306e\u7d44\u307f\u5408\u308f\u305b<\/li>\n\n\n\n<li>Warby Parker\uff1a\u5358\u4e00\u306e\u30aa\u30d5\u30a1\u30fc\u3067\u30b7\u30f3\u30d7\u30eb\u306b\u4fdd\u3064<\/li>\n\n\n\n<li>Best Buy\uff1a\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u305f\u3081\u306e\u6280\u8853\u6d3b\u7528<\/li>\n\n\n\n<li>Patagonia\uff1a\u793e\u4f1a\u7684\u76ee\u7684\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u4f7f\u7528<\/li>\n\n\n\n<li>Walmart\uff1a\u30d5\u30e9\u30c3\u30b7\u30e5\u53d6\u5f15\u3067\u306e\u52dd\u5229<\/li>\n\n\n\n<li>Casper\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u3055\u308c\u305f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u58f2\u4e0a\u306e\u305f\u3081\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528<\/li>\n\n\n\n<li>ASOS\uff1a\u6700\u5927\u30ea\u30fc\u30c1\u306e\u305f\u3081\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/li>\n\n\n\n<li>Macy's\uff1a\u611f\u8b1d\u796d\u30d1\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306e\u4f1d\u7d71\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>Apple\uff1a\u30d0\u30f3\u30c9\u30eb\u3068\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\u3078\u306e\u7126\u70b9<\/li>\n\n\n\n<li>TOMS\uff1a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3067\u306e\u30ef\u30f3\u30fb\u30d5\u30a9\u30fc\u30fb\u30ef\u30f3\u6148\u5584\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n\n\n\n<li>Bonobos\uff1a\u6df7\u96d1\u3057\u305f\u5e02\u5834\u3067\u76ee\u7acb\u3064\u305f\u3081\u306e\u30e6\u30fc\u30e2\u30a2\u306e\u4f7f\u7528<\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#Key_elements_of_a_successful_Black_Friday_marketing_campaign\" >\u6210\u529f\u3059\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e3b\u8981\u8981\u7d20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#1_Glossier_Using_inclusivity_and_limited_editions\" >1. Glossier\uff1a\u5305\u62ec\u6027\u3068\u9650\u5b9a\u7248\u306e\u4f7f\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#2_Gymshark_Building_hype_with_social_media_and_early_access\" >2. Gymshark\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3067\u306e\u8a71\u984c\u4f5c\u308a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#3_REI_Opting_out_of_Black_Friday_Opt_outside_campaign\" >3. REI\uff1a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304b\u3089\u306e\u8131\u9000\uff08\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u30b5\u30a4\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#4_Amazon_Leveraging_data_to_personalize_deals\" >4. Amazon\uff1a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u53d6\u5f15\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#5_Target_Combining_in-store_and_online_experiences\" >5. Target\uff1a\u5e97\u8217\u5185\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u306e\u7d44\u307f\u5408\u308f\u305b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#6_Warby_Parker_Keeping_it_simple_with_a_single_offer\" >6. Warby Parker\uff1a\u5358\u4e00\u306e\u30aa\u30d5\u30a1\u30fc\u3067\u30b7\u30f3\u30d7\u30eb\u306b\u4fdd\u3064<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#7_Best_Buy_Leveraging_technology_for_seamless_customer_experience\" >7. Best Buy\uff1a\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u305f\u3081\u306e\u6280\u8853\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#8_Patagonia_Using_Black_Friday_to_support_social_causes\" >8. Patagonia\uff1a\u793e\u4f1a\u7684\u76ee\u7684\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u4f7f\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#9_Walmart_Winning_with_flash_deals\" >9. Walmart\uff1a\u30d5\u30e9\u30c3\u30b7\u30e5\u53d6\u5f15\u3067\u306e\u52dd\u5229<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#10_Casper_Utilizing_email_marketing_for_targeted_Black_Friday_sales\" >10. Casper\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u3055\u308c\u305f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u58f2\u4e0a\u306e\u305f\u3081\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#11_ASOS_Influencer_partnerships_for_maximum_reach\" >11. ASOS\uff1a\u6700\u5927\u30ea\u30fc\u30c1\u306e\u305f\u3081\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#12_Macys_Capitalizing_on_tradition_with_Thanksgiving_Day_parade_promotions\" >12. Macy's\uff1a\u611f\u8b1d\u796d\u30d1\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306e\u4f1d\u7d71\u306e\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#13_Apple_Focusing_on_bundles_and_gift_cards\" >13. Apple\uff1a\u30d0\u30f3\u30c9\u30eb\u3068\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\u3078\u306e\u7126\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#14_TOMS_One-for-one_charity_campaign_on_Black_Friday\" >14. TOMS\uff1a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3067\u306e\u30ef\u30f3\u30fb\u30d5\u30a9\u30fc\u30fb\u30ef\u30f3\u6148\u5584\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#15_Bonobos_Using_humor_to_stand_out_in_a_crowded_market\" >15. Bonobos\uff1a\u6df7\u96d1\u3057\u305f\u5e02\u5834\u3067\u76ee\u7acb\u3064\u305f\u3081\u306e\u30e6\u30fc\u30e2\u30a2\u306e\u4f7f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#FAQs_about_running_a_Black_Friday_campaign\" >\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u884c\u306b\u95a2\u3059\u308bFAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#How_to_do_a_Black_Friday_campaign\" >\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u3044\u307e\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#What_is_the_meaning_of_Black_Friday_in_marketing\" >\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u610f\u5473\u306f\u4f55\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#What_is_a_BFCM_campaign\" >BFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-campaigns-for-e-commerce\/#Final_thoughts\" >\u6700\u7d42\u7684\u306a\u8003\u3048<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_elements_of_a_successful_Black_Friday_marketing_campaign\"><\/span><strong>\u6210\u529f\u3059\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e3b\u8981\u8981\u7d20<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u5225\u306e\u8a18\u4e8b<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u756520\u9078\u4ee5\u4e0a\u300d<\/a>\u3067\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a08\u753b\u3059\u308b\u969b\u306b\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u5185\u5bb9\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Glossier\u304c\u671f\u9593\u9650\u5b9a\u30bb\u30fc\u30eb\u3092\u884c\u3046\u3053\u3068\u3067\u884c\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u7dca\u6025\u6027\u3068\u5e0c\u5c11\u6027\u306e\u611f\u899a\u3092\u4f5c\u308a\u51fa\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u826f\u3044\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u308b\u3002\u4f8b\u3048\u3070\u3001REI\u306f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u4ee3\u308f\u308a\u306b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3067\u30a2\u30a6\u30c8\u30c9\u30a2\u6d3b\u52d5\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u74b0\u5883\u3078\u306e\u914d\u616e\u3092\u793a\u3057\u3001\u6d88\u8cbb\u8005\u306e\u7406\u60f3\u3068\u4e00\u81f4\u3057\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<p>\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u3001\u3053\u308c\u3089\u306e\u6210\u529f\u3057\u305fBFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u304f\u8a71\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Glossier_Using_inclusivity_and_limited_editions\"><\/span><strong>1. Glossier\uff1a\u5305\u62ec\u6027\u3068\u9650\u5b9a\u7248\u306e\u4f7f\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">2023\u5e741\u6708\u306b\u3001Sephora\u306e\u3088\u3046\u306a\u5e97\u8217\u3067\u88fd\u54c1\u306e\u8ca9\u58f2\u3092\u958b\u59cb\u3057\u3001\u3055\u3089\u306b\u591a\u304f\u306e\u4eba\u3005\u304c\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002Glossier\u304c\u7279\u5225\u306a\u306e\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u306e\u307f\u30bb\u30fc\u30eb\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u591a\u304f\u306e\u7dca\u6025\u6027\u3068\u5e0c\u5c11\u6027\u304c\u4f5c\u308a\u51fa\u3055\u308c\u3001\u4eba\u3005\u304c\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3044\u3068\u601d\u3046\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/glossier-1024x576.webp\" alt=\"Glossier email marketing\" class=\"wp-image-15085\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/glossier-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/glossier-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/glossier-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/glossier-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/glossier-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Glossier\u306fBFCM\u306b\u3057\u304b\u30bb\u30fc\u30eb\u3092\u884c\u308f\u306a\u3044<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>\u3067\u306f\u3001Glossier\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u4fa1\u5024\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u5305\u62ec\u7684\u3067\u3042\u308b\u3053\u3068\u3067\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Gymshark_Building_hype_with_social_media_and_early_access\"><\/span><strong>2. Gymshark\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3067\u306e\u8a71\u984c\u4f5c\u308a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u7279\u5225\u4fa1\u683c\u3092\u5ba3\u4f1d\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002Gymshark\u306f\u3053\u306e\u826f\u3044\u4f8b\u3067\u3059\u3002\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3057\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u65e9\u671f\u30bb\u30fc\u30eb\u3092\u5ba3\u4f1d\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-1024x576.webp\" alt=\"Gymshark's BFCM influencer marketing for BFCM posts on YouTube\" class=\"wp-image-15087\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Gymshark\u306eYouTube\u3067\u306eBFCM\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u7a3f<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">Gymshark\u304b\u3089\u5b66\u3079\u308b\u3053\u3068\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5408\u3046\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u898b\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u4e0a\u306e\u753b\u50cf\u3067\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3001Gymshark\u306f\u9867\u5ba2\u304c\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-2-1024x576.webp\" alt=\"Nikki Blackletter\u306eYouTube\u52d5\u753b\" class=\"wp-image-15086\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-2-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-2-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-2-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-2-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/gymshark-influencer-marketing-2-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Nikki Blackletter\u306eYouTube\u52d5\u753b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_REI_Opting_out_of_Black_Friday_Opt_outside_campaign\"><\/span><strong>3. REI\uff1a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304b\u3089\u306e\u8131\u9000\uff08\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u30b5\u30a4\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u307b\u3068\u3093\u3069\u306e\u5e97\u8217\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30bb\u30fc\u30eb\u306b\u8208\u596e\u3057\u307e\u3059\u304c\u3001\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u5e97\u306eREI\u306f\u7570\u306a\u308b\u3053\u3068\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u4ed6\u306e\u5e97\u8217\u304c\u30bb\u30fc\u30eb\u3078\u306e\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u3092\u3057\u3066\u3044\u308b\u9593\u3001REI\u306f\u5b9f\u969b\u306b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u5e97\u8217\u3092\u9589\u3081\u308b\u6c7a\u65ad\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/rei-opting-out-of-black-friday-1024x576.webp\" alt=\"REI\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u8f9e\u9000\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\" class=\"wp-image-15088\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/rei-opting-out-of-black-friday-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/rei-opting-out-of-black-friday-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/rei-opting-out-of-black-friday-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/rei-opting-out-of-black-friday-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/rei-opting-out-of-black-friday-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>REI\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u8f9e\u9000\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u5272\u5f15\u3092\u884c\u3046\u4ee3\u308f\u308a\u306b\u3001REI\u306f\u5e97\u8217\u3092\u9589\u9396\u3057\u3001\u4eba\u3005\u306b\u30a2\u30a6\u30c8\u30c9\u30a2\u3092\u697d\u3057\u3080\u3088\u3046\u4fc3\u3059\u3053\u3068\u3092\u9078\u629e\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u5927\u80c6\u306a\u884c\u52d5\u306b\u591a\u304f\u306e\u4eba\u304c\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u53ce\u76ca\u3092\u4e0a\u3052\u306a\u304b\u3063\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5f7c\u3089\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0#OptOutside\u306fFacebook\u3067210\u4e07\u30d2\u30c3\u30c8\u3092\u7372\u5f97\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ea\u30fc\u30c1\u306b\u3068\u3063\u3066\u7d20\u6674\u3089\u3057\u304f\u3001\u30db\u30ea\u30c7\u30fc\u30bb\u30fc\u30eb\u3067\u7d42\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/hashtag-optoutside-1024x576.webp\" alt=\"Facebook\u4e0a\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0 #OptOutside\" class=\"wp-image-15089\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/hashtag-optoutside-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/hashtag-optoutside-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/hashtag-optoutside-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/hashtag-optoutside-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/hashtag-optoutside-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Facebook\u4e0a\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0 #OptOutside<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>\u3067\u306f\u3001\u305d\u3053\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u7d42\u76ee\u6a19\u306f\u4f9d\u7136\u3068\u3057\u3066\u5229\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3059\u304c\u3001REI\u306f\u672c\u7269\u3067\u3042\u308a\u3001\u660e\u78ba\u306a\u76ee\u7684\u3092\u6301\u3064\u3053\u3068\u304c\u3001\u6d88\u8cbb\u8005\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u3092\u4f5c\u308a\u51fa\u3059\u305f\u3081\u306e\u5927\u304d\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3088\u308a\u3082\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u8cfc\u5165\u8005\u304cREI\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6c17\u306b\u5165\u3063\u305f\u7406\u7531\u306f\u3001\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u306b\u3042\u3063\u305f\u3068\u601d\u3044\u307e\u3059\u3002\u5f7c\u3089\u306e\u8cfc\u5165\u8005\u306f\u5916\u306b\u3044\u308b\u3053\u3068\u3068\u81ea\u7136\u306b\u8fd1\u3044\u3053\u3068\u3092\u597d\u307f\u307e\u3059\u3002REI\u304c\u30d5\u30a1\u30f3\u306b\u611b\u3059\u308b\u3082\u306e\u3092\u601d\u3044\u51fa\u3055\u305b\u305f\u3060\u3051\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">#OptOutside\u306f\u7406\u60f3\u304c\u3044\u304b\u306b\u91cd\u8981\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3057\u305f\u2014\u79c1\u305f\u3061\u306f\u6700\u521d\u306b\u4eba\u9593\u3067\u3042\u308a\u3001\u6b21\u306b\u9867\u5ba2\u3067\u3059\u3002REI\u306e\u8a08\u753b\u304c\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u6709\u52b9\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30db\u30ea\u30c7\u30fc\u30bb\u30fc\u30eb\u4e2d\u306b\u76ee\u7acb\u3064\u65b0\u3057\u304f\u30e6\u30cb\u30fc\u30af\u306a\u65b9\u6cd5\u3092\u767a\u898b\u3059\u308b\u826f\u3044\u6559\u8a13\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Amazon_Leveraging_data_to_personalize_deals\"><\/span><strong>4. Amazon\uff1a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u53d6\u5f15\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u307b\u3068\u3093\u3069\u306e\u4eba\u306f\u3001\u7279\u306b\u30db\u30ea\u30c7\u30fc\u4e2d\u306b\u591a\u304f\u306e\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002\u3042\u307e\u308a\u306b\u3082\u591a\u304f\u306e\u30e1\u30fc\u30eb\u3067\u9867\u5ba2\u3092\u56f0\u3089\u305b\u308b\u3068\u3001\u30e1\u30fc\u30eb\u306e\u8cfc\u8aad\u3092\u505c\u6b62\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Amazon\u306f\u3053\u308c\u3092\u77e5\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u30a6\u30a3\u30c3\u30b7\u30e5\u30ea\u30b9\u30c8\u3001\u30ab\u30fc\u30c8\u3001\u307e\u305f\u306f\u5f8c\u3067\u4fdd\u5b58\u3055\u308c\u305f\u30ea\u30b9\u30c8\u5185\u306e\u9069\u683c\u306a\u30a2\u30a4\u30c6\u30e0\u306b\u57fa\u3065\u3044\u3066\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u53d6\u5f15\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/amazon-personalized-deals-1024x576.webp\" alt=\"Amazon\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c7\u30a3\u30fc\u30eb\" class=\"wp-image-15090\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/amazon-personalized-deals-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/amazon-personalized-deals-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/amazon-personalized-deals-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/amazon-personalized-deals-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/amazon-personalized-deals-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Amazon\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c7\u30a3\u30fc\u30eb<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Amazon\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u5927\u4f01\u696d\u3067\u306a\u304f\u3066\u3082\u3001\u30c7\u30fc\u30bf\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u9867\u5ba2\u3092\u5e78\u305b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8a18\u4e8b\u300c20\u4ee5\u4e0a\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d\u3067AI\u99c6\u52d5\u306e\u63a8\u5968\u306b\u3088\u308b\u5f37\u5316\u3055\u308c\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u30ac\u30a4\u30c9\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u7167\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Target_Combining_in-store_and_online_experiences\"><\/span><strong>5. Target\uff1a\u5e97\u8217\u5185\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u306e\u7d44\u307f\u5408\u308f\u305b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Target\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u8217\u5185\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u65b9\u6cd5\u306e\u7d20\u6674\u3089\u3057\u3044\u4f8b\u3067\u3059\u3002\u5f7c\u3089\u306e\u30ed\u30b4\u300cDrive Up. Wrap Up\u300d\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6ce8\u6587\u3057\u3001\u5e97\u8217\u3067\u5546\u54c1\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u672c\u5f53\u306b\u4fbf\u5229\u3067\u3001\u3088\u308a\u591a\u304f\u8ca9\u58f2\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>BOPIS\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3001\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308a\uff09\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001Target\u306f\u53d7\u3051\u53d6\u308a\u53ef\u80fd\u306a\u30a2\u30a4\u30c6\u30e0\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u5728\u5eab\u3092\u3088\u308a\u826f\u304f\u51e6\u7406\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/target-black-friday-1024x576.webp\" alt=\"Target\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u8217\u8cfc\u5165\u306e\u878d\u5408\" class=\"wp-image-15091\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/target-black-friday-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/target-black-friday-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/target-black-friday-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/target-black-friday-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/target-black-friday-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Target\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u304a\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u8217\u8cfc\u5165\u306e\u878d\u5408<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Target\u306eBFCM\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u8217\u5185\u306e\u4e21\u65b9\u3067\u7c21\u5358\u306b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u4f5c\u308a\u51fa\u3057\u3001\u3088\u308a\u591a\u304f\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Warby_Parker_Keeping_it_simple_with_a_single_offer\"><\/span><strong>6. Warby Parker\uff1a\u5358\u4e00\u306e\u30aa\u30d5\u30a1\u30fc\u3067\u30b7\u30f3\u30d7\u30eb\u306b\u4fdd\u3064<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u306f\u3001\u4eba\u3005\u306f\u6700\u9ad8\u306e\u53d6\u5f15\u3092\u6c42\u3081\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u53d6\u5f15\u304c\u8907\u96d1\u3059\u304e\u308b\u3068\u3001\u9867\u5ba2\u306f\u8ae6\u3081\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002Warby Parker\u306f\u3053\u308c\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306b\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30aa\u30d5\u30a1\u30fc\u304c\u3042\u308a\u307e\u3059\uff1a\u30e1\u30ac\u30cd\u30922\u3064\u8cfc\u5165\u3057\u306615\uff05\u7bc0\u7d04\u3002\u4ed6\u306e\u30eb\u30fc\u30eb\u3084\u6761\u4ef6\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/warby-parker-black-friday-offer-1024x576.webp\" alt=\"Warby Parker's straightforward Black Friday offer\u2014one discount, no complex conditions.\" class=\"wp-image-15092\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/warby-parker-black-friday-offer-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/warby-parker-black-friday-offer-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/warby-parker-black-friday-offer-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/warby-parker-black-friday-offer-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/warby-parker-black-friday-offer-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Warby Parker\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30aa\u30d5\u30a1\u30fc\u2015\u20151\u3064\u306e\u5272\u5f15\u3001\u8907\u96d1\u306a\u6761\u4ef6\u306a\u3057<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>\u3067\u306f\u3001\u5f7c\u3089\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u7269\u4e8b\u3092\u7c21\u5358\u306b\u4fdd\u3066\u3070\u3001\u4eba\u3005\u306f\u3042\u306a\u305f\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u7406\u89e3\u3057\u3001\u3088\u308a\u7c21\u5358\u306b\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9078\u629e\u3067\u304d\u308b\u53d6\u5f15\u304c\u305f\u304f\u3055\u3093\u3042\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30bb\u30fc\u30eb\u4e2d\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Best_Buy_Leveraging_technology_for_seamless_customer_experience\"><\/span><strong>7. Best Buy\uff1a\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u305f\u3081\u306e\u6280\u8853\u6d3b\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6b21\u306eBFCM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b\u306fBest Buy\u3067\u3059\u3002\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u3001\u9577\u3044\u884c\u5217\u3068\u88fd\u54c1\u306e\u5165\u624b\u53ef\u80fd\u6027\u3078\u306e\u4e0d\u78ba\u5b9f\u6027\u3067\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u3068\u3063\u3066\u30a4\u30e9\u30a4\u30e9\u3059\u308b\u6642\u671f\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001Best Buy\u306f\u6280\u8853\u3092\u4f7f\u7528\u3057\u3066\u9867\u5ba2\u306e\u305f\u3081\u306b\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306a\u4f53\u9a13\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5b8c\u74a7\u306a\u30c6\u30ec\u30d3\u3092\u898b\u3064\u3051\u3066\u3082\u3001\u5e97\u8217\u306b\u7740\u3044\u305f\u3068\u304d\u306b\u58f2\u308a\u5207\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002Best Buy\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306f\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5728\u5eab\u30ec\u30d9\u30eb\u3092\u8868\u793a\u3059\u308b\u305f\u3081\u3001\u9867\u5ba2\u306f\u5bb6\u3092\u51fa\u308b\u524d\u306b\u5730\u5143\u306e\u5e97\u8217\u3067\u30a2\u30a4\u30c6\u30e0\u304c\u5728\u5eab\u306b\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/best-buy-mobile-app-1024x576.webp\" alt=\"Best Buy\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\" class=\"wp-image-15093\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/best-buy-mobile-app-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/best-buy-mobile-app-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/best-buy-mobile-app-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/best-buy-mobile-app-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/best-buy-mobile-app-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Best Buy\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>\u3067\u306f\u3001Best Buy\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6280\u8853\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001Best Buy\u306f\u9867\u5ba2\u306e\u30a4\u30e9\u30a4\u30e9\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u53d6\u5f15\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3088\u308a\u697d\u3057\u3044\u4f53\u9a13\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306f\u65e9\u304f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u5165\u624b\u53ef\u80fd\u6027\u3092\u5373\u5ea7\u306b\u78ba\u8a8d\u3057\u3001\u72ec\u5360\u7684\u306a\u53d6\u5f15\u3055\u3048\u7372\u5f97\u3067\u304d\u307e\u3059\u2014\u3059\u3079\u3066\u30b9\u30e0\u30fc\u30ba\u306a\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u3078\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u306e\u304a\u304b\u3052\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u5927\u91cf\u58f2\u4e0a\u4e2d\u306e\u5927\u304d\u306a\u5229\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Patagonia_Using_Black_Friday_to_support_social_causes\"><\/span><strong>8. Patagonia\uff1a\u793e\u4f1a\u7684\u76ee\u7684\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u4f7f\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">REI\u306f\u4eca\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u30b9\u30ad\u30c3\u30d7\u3057\u307e\u3057\u305f\u304c\u3001Patagonia\u3068\u3044\u3046\u5225\u306e\u4f01\u696d\u306f\u7279\u5225\u306a\u53d6\u308a\u7d44\u307f\u3092\u884c\u3044\u307e\u3057\u305f\u3002<a href=\"https:\/\/www.cnbc.com\/2016\/11\/29\/after-making-10m-in-black-friday-sales-patagonia-is-donating-it-all-to-saving-the-planet.html\" target=\"_blank\" rel=\"noreferrer noopener\">CNBC\u306e\u30d6\u30ed\u30b0<\/a>\u306b\u3088\u308b\u3068\u3001Patagonia\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u58f2\u4e0a1,000\u4e07\u30c9\u30eb\u3092<strong>\u3059\u3079\u3066\u5730\u7403\u74b0\u5883\u4fdd\u8b77\u306e\u305f\u3081\u306b\u5bc4\u4ed8<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/patagonia-1024x576.webp\" alt=\"Patagonia donates 100% of Black Friday's profit to the protected environment.\" class=\"wp-image-15094\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/patagonia-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/patagonia-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/patagonia-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/patagonia-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/patagonia-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Patagonia\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u5229\u76ca100\uff05\u3092\u74b0\u5883\u4fdd\u8b77\u306b\u5bc4\u4ed8<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">Patagonia\u306f\u74b0\u5883\u4fdd\u8b77\u306b\u53d6\u308a\u7d44\u3080\u4f01\u696d\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u59ff\u52e2\u306b\u3088\u3063\u3066\u540c\u3058\u5fd7\u3092\u6301\u3064\u4eba\u3005\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u60f9\u304d\u3064\u3051\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.capgemini.com\/gb-en\/wp-content\/uploads\/sites\/5\/2022\/05\/Final-Web-Report-Sustainability-In-CPRD-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Capgemini\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u300177\uff05\u306e\u4f01\u696d\u304c\u81ea\u793e\u306e\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u65bd\u7b56\u306b\u3088\u3063\u3066\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5b9f\u969b\u306b\u5411\u4e0a\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>Patagonia\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u4f7f\u3063\u3066\u5730\u7403\u306e\u305f\u3081\u306b\u826f\u3044\u3053\u3068\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Patagonia\u304c\u884c\u3063\u305f\u3088\u3046\u306b\u5168\u5229\u76ca\u3092\u5bc4\u4ed8\u3059\u308b\u3053\u3068\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u3067\u304d\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u793e\u4f1a\u7684\u76ee\u7684\u3078\u306e\u652f\u6301\u3092\u793a\u3059\u4ed6\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6301\u7d9a\u53ef\u80fd\u307e\u305f\u306f\u502b\u7406\u7684\u306b\u8abf\u9054\u3055\u308c\u305f\u88fd\u54c1\u3092\u7d39\u4ecb\u3059\u308b<\/li>\n\n\n\n<li>\u30ea\u30b5\u30a4\u30af\u30eb\u3084\u5ec3\u68c4\u7269\u524a\u6e1b\u306a\u3069\u306e\u6301\u7d9a\u53ef\u80fd\u306a\u5b9f\u8df5\u3092\u4fc3\u9032\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u30d1\u30fc\u30c814\u3067\u306eTOMS\u306eBFCM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6559\u8a13\u304c\u3088\u308a\u591a\u304f\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Walmart_Winning_with_flash_deals\"><\/span><strong>9. Walmart\uff1a\u30d5\u30e9\u30c3\u30b7\u30e5\u53d6\u5f15\u3067\u306e\u52dd\u5229<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Walmart\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u8217\u5185\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3092\u826f\u304f\u884c\u3046\u4f1a\u793e\u306e\u3082\u3046\u4e00\u3064\u306e\u7d20\u6674\u3089\u3057\u3044\u4f8b\u3067\u3059\u3002\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u3082\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u7279\u306b\u5e97\u8217\u5185\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u5225\u3005\u306e\u30bb\u30fc\u30eb\u3092\u884c\u3046\u3053\u3068\u3067\u3001Walmart\u306f\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u5e97\u8217\u306b\u6765\u3066\u3082\u3089\u3044\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/walmart-flash-sales-event-1024x576.webp\" alt=\"Walmart\u306e\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8\" class=\"wp-image-15095\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/walmart-flash-sales-event-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/walmart-flash-sales-event-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/walmart-flash-sales-event-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/walmart-flash-sales-event-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/walmart-flash-sales-event-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Walmart\u306e\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Walmart\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u53e4\u3044\u304c\u91d1\u3001\u30d5\u30e9\u30c3\u30b7\u30e5\u53d6\u5f15\u3067\u7dca\u6025\u611f\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066\u4eba\u3005\u3092\u8208\u596e\u3055\u305b\u3001\u7269\u3092\u8cfc\u5165\u3057\u305f\u3044\u3068\u601d\u308f\u305b\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002\n10. Casper\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u3055\u308c\u305f\u30d6\u30e9<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Casper_Utilizing_email_marketing_for_targeted_Black_Friday_sales\"><\/span><strong>10. Casper\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u3055\u308c\u305f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u58f2\u4e0a\u306e\u305f\u3081\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Casper\u306f\u8208\u5473\u6df1\u3044\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u306e\u753b\u50cf\u3067\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u30af\u30c3\u30b7\u30e7\u30f3\u3068\u30d7\u30ec\u30bc\u30f3\u30c8\u30dc\u30c3\u30af\u30b9\u306e\u753b\u50cf\u306f\u611b\u3089\u3057\u3044\u3067\u3059\u3002\u30de\u30c3\u30c8\u30ec\u30b9\u3084\u4ed6\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3001\u5f7c\u3089\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u30e1\u30fc\u30eb\u306f\u7761\u7720\u3092\u30ae\u30d5\u30c8\u3068\u3057\u3066\u8a71\u3057\u3001\u9867\u5ba2\u304c\u671f\u9593\u9650\u5b9a\u3067\u306e\u307f\u4f7f\u7528\u3067\u304d\u308b\u7279\u5225\u306a\u5272\u5f15\u30b3\u30fc\u30c9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/casper-email-marketing-1024x576.webp\" alt=\"Casper\u306eBFCM\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" class=\"wp-image-15096\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/casper-email-marketing-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/casper-email-marketing-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/casper-email-marketing-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/casper-email-marketing-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/casper-email-marketing-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Casper\u306eBFCM\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Casper\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u306f\u3001BFCM\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b\u6700\u826f\u306e\u65b9\u6cd5\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u697d\u3057\u3093\u3067\u3082\u3089\u3044\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_ASOS_Influencer_partnerships_for_maximum_reach\"><\/span><strong>11. ASOS\uff1a\u6700\u5927\u30ea\u30fc\u30c1\u306e\u305f\u3081\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gymshark\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3068\u540c\u69d8\u306b\u3001ASOS\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30bb\u30fc\u30eb\u3092\u5ba3\u4f1d\u3059\u308b\u305f\u3081\u306b\u591a\u304f\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/asos-influencer-video-1024x576.webp\" alt=\"ASOS\u306eYouTube\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u52d5\u753b\" class=\"wp-image-15097\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/asos-influencer-video-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/asos-influencer-video-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/asos-influencer-video-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/asos-influencer-video-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/asos-influencer-video-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>ASOS\u306eYouTube\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u52d5\u753b<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>ASOS\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u611b\u3059\u308b\u7d20\u6674\u3089\u3057\u3044BFCM\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u306f\u7279\u306b\u82e5\u3044\u4eba\u3005\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Macys_Capitalizing_on_tradition_with_Thanksgiving_Day_parade_promotions\"><\/span><strong>12. Macy's\uff1a\u611f\u8b1d\u796d\u30d1\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306e\u4f1d\u7d71\u306e\u6d3b\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Macy's\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8ce2\u3044\u3067\u3059\u3002\u591a\u304f\u306e\u4eba\u304c\u898b\u308b\u5927\u304d\u306a\u30a4\u30d9\u30f3\u30c8\u3067\u3042\u308b\u611f\u8b1d\u796d\u30d1\u30ec\u30fc\u30c9\u3068\u30bb\u30fc\u30eb\u3092\u7d50\u3073\u3064\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u697d\u3057\u304f\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u96f0\u56f2\u6c17\u304c\u4f5c\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/macy-thanksgiving-day-parade-1024x576.webp\" alt=\"Macy's Thanksgiving Day Parade.\" class=\"wp-image-15098\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/macy-thanksgiving-day-parade-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/macy-thanksgiving-day-parade-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/macy-thanksgiving-day-parade-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/macy-thanksgiving-day-parade-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/macy-thanksgiving-day-parade-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Macy\u2019s\u306e\u611f\u8b1d\u796d\u30d1\u30ec\u30fc\u30c9<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Macy's\u306f11\u6708\u65e9\u671f\u306b\u53d6\u5f15\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3078\u306e\u8208\u596e\u3068\u671f\u5f85\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u4eba\u3005\u304c\u8208\u596e\u3057\u3001\u5e97\u8217\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u547c\u3073\u8fbc\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>Macy's\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u6709\u540d\u306a\u30a4\u30d9\u30f3\u30c8\u3084\u30db\u30ea\u30c7\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u3092\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u6ce8\u76ee\u3057\u3066\u3082\u3089\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3088\u308a\u826f\u304f\u6a5f\u80fd\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u304c\u30d6\u30e9\u30f3\u30c9\u304c\u8868\u3059\u3082\u306e\u3068\u5408\u81f4\u3059\u308b\u5834\u5408\u3001\u3053\u308c\u306f\u672c\u5f53\u306b\u3088\u304f\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Apple_Focusing_on_bundles_and_gift_cards\"><\/span><strong>13. Apple\uff1a\u30d0\u30f3\u30c9\u30eb\u3068\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\u3078\u306e\u7126\u70b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">Apple\u306f2\u756a\u76ee\u306e\u696d\u754c\u56fa\u6709\u306eBFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3059\u3002Apple\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u88fd\u54c1\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u305b\u3093\u30022023\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u9867\u5ba2\u304c\u7279\u5b9a\u306eApple\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u969b\u3001Apple\u306fApple\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\u3092\u6e21\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/apple-gift-card-1024x576.webp\" alt=\"Apple\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\" class=\"wp-image-15099\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/apple-gift-card-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/apple-gift-card-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/apple-gift-card-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/apple-gift-card-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/apple-gift-card-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Apple\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u3053\u308c\u306f\u3001Apple\u304c\u9ad8\u7d1a\u4f01\u696d\u3068\u3057\u3066\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u7dad\u6301\u3057\u305f\u3044\u304b\u3089\u3067\u3059\u3002\u5927\u304d\u306a\u53d6\u5f15\u3092\u63d0\u4f9b\u3057\u306a\u3044\u3053\u3068\u3067\u3001\u9ad8\u7d1a\u30a4\u30e1\u30fc\u30b8\u3092\u7dad\u6301\u3057\u3001\u5546\u54c1\u306e\u4fa1\u5024\u304c\u4e0b\u304c\u308b\u3053\u3068\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>Apple\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u9ad8\u7d1a\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u5834\u5408\u3001\u6df1\u3044\u5272\u5f15\u306e\u4ee3\u308f\u308a\u306b\u30d0\u30f3\u30c9\u30eb\u3092\u901a\u3058\u3066\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3092\u7dad\u6301\u3057\u3001\u4f9d\u7136\u3068\u3057\u3066\u4eba\u3005\u306b\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_TOMS_One-for-one_charity_campaign_on_Black_Friday\"><\/span><strong>14. TOMS\uff1a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3067\u306e\u30ef\u30f3\u30fb\u30d5\u30a9\u30fc\u30fb\u30ef\u30f3\u6148\u5584\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u305f\u3081\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u7d9a\u3051\u3066\u3001TOMS\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002\u5f7c\u3089\u306f\u4eba\u3005\u306b\u7d20\u8db3\u307e\u305f\u306fTOMS\u30b7\u30e5\u30fc\u30ba\u306e\u5199\u771f\u3092\u64ae\u308a\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0#withoutshoes\u3092\u4f7f\u7528\u3059\u308b\u3088\u3046\u6c42\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/toms-social-media-challenge-1024x576.webp\" alt=\"TOMS\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30ec\u30f3\u30b8\" class=\"wp-image-15100\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/toms-social-media-challenge-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/toms-social-media-challenge-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/toms-social-media-challenge-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/toms-social-media-challenge-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/toms-social-media-challenge-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>TOMS\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30ec\u30f3\u30b8<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u8cfc\u5165\u3055\u308c\u305f\u9774\u306e\u30da\u30a2\u3054\u3068\u306b\u3001\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u4eba\u306b1\u30da\u30a2\u3092\u5bc4\u4ed8\u3057\u307e\u3057\u305f\u3002TOMS\u306e\u5275\u8a2d\u8005Blake Mycoskie\u306f\u300110\u304b\u56fd\u306e\u5b50\u4f9b\u305f\u3061\u306b\u6700\u592710\u4e07\u30da\u30a2\u306e\u9774\u3092\u5bc4\u4ed8\u3059\u308b\u3068\u8a00\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>TOMS\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f&nbsp;<\/strong><\/p>\n\n\n\n<p>\u6148\u5584\u3068\u4ed6\u8005\u3078\u306e\u652f\u63f4\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u3068\u540c\u3058\u3053\u3068\u3092\u6c17\u306b\u304b\u3051\u308b\u9867\u5ba2\u3092\u5f15\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Bonobos_Using_humor_to_stand_out_in_a_crowded_market\"><\/span><strong>15. Bonobos\uff1a\u6df7\u96d1\u3057\u305f\u5e02\u5834\u3067\u76ee\u7acb\u3064\u305f\u3081\u306e\u30e6\u30fc\u30e2\u30a2\u306e\u4f7f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bonobos\u306e\u3088\u3046\u306a\u4e00\u90e8\u306e\u8863\u6599\u54c1\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3067\u697d\u3057\u3055\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u9762\u767d\u304f\u3066\u899a\u3048\u3084\u3059\u3044\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u7528\u306e\u7d20\u6750\u3092\u4f5c\u6210\u3057\u3001\u76ee\u7acb\u3064\u306e\u306b\u5f79\u7acb\u3061\u307e\u3057\u305f\u3002&nbsp;<\/p>\n\n\n\n<p>\u5f7c\u3089\u306e\u30c4\u30a4\u30fc\u30c8\u306e\u4e00\u3064\u306f\u3001\u9867\u5ba2\u304c\u30bb\u30fc\u30eb\u3092\u9003\u3057\u305f\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u305f\u3081\u306b\u9762\u767d\u3044\u30d5\u30ec\u30fc\u30ba\u300cTTYL\u300d\u3092\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u9762\u767d\u304f\u3059\u308b\u305f\u3081\u306b\u30f4\u30a3\u30f3\u30c6\u30fc\u30b8\u96fb\u8a71\u306e\u5199\u771f\u3082\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/bonobos-marketing-campaign-1024x576.webp\" alt=\"Bonobos\u306e\u6295\u7a3f\" class=\"wp-image-15101\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/bonobos-marketing-campaign-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/bonobos-marketing-campaign-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/bonobos-marketing-campaign-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/bonobos-marketing-campaign-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/11\/bonobos-marketing-campaign-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Bonobos\u306e\u6295\u7a3f<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Bonobo\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u4f55\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f&nbsp;<\/strong><\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u30e6\u30fc\u30e2\u30a2\u3068\u500b\u6027\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u76ee\u7acb\u3061\u3001\u3088\u308a\u8a18\u61b6\u306b\u6b8b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_about_running_a_Black_Friday_campaign\"><\/span><strong>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u884c\u306b\u95a2\u3059\u308bFAQ<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_do_a_Black_Friday_campaign\"><\/span><strong>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u3044\u307e\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65e9\u671f\u8cb7\u3044\u7269\u5ba2\u3092\u6d3b\u7528\u3057\u3001\u8a71\u984c\u3092\u4f5c\u308b\u305f\u3081\u306b\u3001e\u30b3\u30de\u30fc\u30b9\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u6226\u7565\u306e\u6e96\u5099\u3092\u5341\u5206\u306b\u4e8b\u524d\u306b\u958b\u59cb\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4ee5\u4e0b\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eca\u3059\u3050\u8a08\u753b\u3092\u7acb\u3066\u3066\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u6e96\u5099\u3092\u3059\u308b<\/li>\n\n\n\n<li>\u5927\u91cf\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u305f\u3081\u306b\u30da\u30fc\u30b8\u3092\u6e96\u5099\u3059\u308b<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u4e2d\u5c0fe\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u306e\u6210\u529f\u3057\u305fBFCM\u6226\u7565\u306e\u6e96\u5099\u306e\u305f\u3081\u306e27\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308a\u307e\u3059\u3002\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_meaning_of_Black_Friday_in_marketing\"><\/span><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u610f\u5473\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u7c73\u56fd\u306e\u611f\u8b1d\u796d\u306e\u7fcc\u65e5\u3067\u3059\u3002\u30af\u30ea\u30b9\u30de\u30b9\u30b7\u30fc\u30ba\u30f3\u4e2d\u306b\u4eba\u3005\u306b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u4eca\u65e5\u5e97\u8217\u304c\u5927\u304d\u306a\u53d6\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_BFCM_campaign\"><\/span><strong>BFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\uff08BFCM\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u611f\u8b1d\u796d\u5f8c\u306e\u65e5\u3005\u306b\u53d6\u5f15\u3068\u4fa1\u683c\u3092\u30d7\u30c3\u30b7\u30e5\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30bf\u30a4\u30d7\u3067\u3059\u3002\u305d\u306e\u76ee\u6a19\u306f\u3082\u3063\u3068\u591a\u304f\u306e\u58f2\u4e0a\u3092\u4f5c\u308b\u3053\u3068\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>\u6700\u7d42\u7684\u306a\u8003\u3048<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u5e74\u9593\u3067\u6700\u9ad8\u306e\u8cfc\u5165\u65e5\u306e\u4e00\u3064\u3067\u3059\u3002Glossier\u3001Gymshark\u3001REI\u3001\u305d\u306e\u4ed6\u306e\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u304c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3092\u3069\u306e\u3088\u3046\u306b\u6271\u3046\u304b\u3092\u898b\u308b\u3053\u3068\u3067\u3001BFCM\u3067\u4e2d\u5c0fe\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u591a\u304f\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>2023\u5e74\u306e\u30c8\u30c3\u30d7\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u3053\u306e\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u5f93\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u305f\u3081\u306e\u6210\u529f\u3057\u305f\u8a18\u61b6\u306b\u6b8b\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>For e-commerce companies, the Black Friday marketing campaign is a fantastic way to raise sales and build brand recognition. In this blog post, we&#8217;ll explore 15<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":15102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,529],"tags":[344],"class_list":["post-14979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-e-commerce-strategy","tag-shopify-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=14979"}],"version-history":[{"count":2,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14979\/revisions"}],"predecessor-version":[{"id":22134,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14979\/revisions\/22134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/15102"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=14979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=14979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=14979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}