{"id":14952,"date":"2024-10-24T04:14:02","date_gmt":"2024-10-24T04:14:02","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=14952"},"modified":"2026-02-24T10:03:20","modified_gmt":"2026-02-24T10:03:20","slug":"black-friday-checklist-for-shopify-stores","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/","title":{"rendered":"Shopify\u30b9\u30c8\u30a2\u5411\u3051\u5fc5\u9808\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c830\u9805\u76ee"},"content":{"rendered":"<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u304a\u63a2\u3057\u3067\u3059\u304b\uff1f\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u56f0\u96e3\u3092\u62b1\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u901a\u5e38\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u591a\u304f\u306e\u4eba\u3005\u3068\u6ce8\u6587\u304c\u3042\u308b\u305f\u3081\u3001\u7121\u8a08\u753b\u3067\u9032\u3080\u3088\u308a\u3082\u6e96\u5099\u3092\u3059\u308b\u65b9\u304c\u826f\u3044\u3067\u3059\u3002\u6e96\u5099\u3092\u304a\u624b\u4f1d\u3044\u3059\u308b\u305f\u3081\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u6e96\u5099\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3059\u3079\u3066\u3092\u793a\u3059\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002 <strong>a Black Friday checklist that will show you everything you need to do to<\/strong> make sure your website is ready.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#1_Start_your_BFCM_planning_early\" >1. BFCM\u8a08\u753b\u3092\u65e9\u671f\u306b\u958b\u59cb\u3059\u308b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#Why_early_planning_is_crucial\" >\u65e9\u671f\u8a08\u753b\u304c\u91cd\u8981\u306a\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#How_to_schedule_key_dates_and_milestones\" >\u4e3b\u8981\u306a\u65e5\u7a0b\u3068\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3059\u308b\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#2_Set_clear_BFCM_sales_goals_and_KPIs\" >2. \u660e\u78ba\u306aBFCM\u58f2\u4e0a\u76ee\u6a19\u3068KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#3_Optimize_your_website_for_high_traffic\" >3. \u9ad8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7528\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#4_Make_sure_your_homepage_is_eye-catching_user-friendly\" >4. \u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304c\u9b45\u529b\u7684\u3067\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#5_Offer_exclusive_early_bird_deals\" >5. \u72ec\u5360\u7684\u65e9\u671f\u53d6\u5f15\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#6_Create_scarcity_with_limited-time_offers\" >6. \u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3067\u5e0c\u5c11\u6027\u3092\u4f5c\u308a\u51fa\u3059<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#7_Prepare_your_inventory_to_avoid_stockouts\" >7. \u5728\u5eab\u5207\u308c\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u5728\u5eab\u3092\u6e96\u5099\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#8_Leverage_urgency_in_your_marketing_copy\" >8. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30d4\u30fc\u3067\u7dca\u6025\u6027\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#9_Create_mobile-friendly_shopping_experiences\" >9. \u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#10_Optimize_checkout_to_reduce_cart_abandonment\" >10. \u30ab\u30fc\u30c8\u653e\u68c4\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u3092\u6700\u9069\u5316\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#11_Enhance_customer_support_for_BFCM_traffic\" >11. BFCM\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7528\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u5f37\u5316\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#12_Use_paid_advertising_to_drive_traffic\" >12. \u6709\u6599\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#13_Leverage_social_media_to_build_buzz\" >13. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u3066\u8a71\u984c\u3092\u4f5c\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#14_Offer_free_shipping_to_boost_conversions\" >14. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u7121\u6599\u914d\u9001\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#15_Send_targeted_email_marketing_campaigns\" >15. \u30bf\u30fc\u30b2\u30c3\u30c8\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9001\u4fe1\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#16_Create_BFCM-specific_landing_pages\" >16. BFCM\u5c02\u7528\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#17_Upsell_and_cross-sell_to_maximize_AOV\" >17. AOV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u884c\u3046<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#18_Reward_loyal_customers_with_VIP_offers\" >18. VIP\u30aa\u30d5\u30a1\u30fc\u3067\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#19_Provide_time-limited_bundles_and_discounts\" >19. \u671f\u9593\u9650\u5b9a\u30d0\u30f3\u30c9\u30eb\u3068\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#20_Use_retargeting_campaigns_for_abandoned_carts\" >20. \u30ab\u30fc\u30c8\u653e\u68c4\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f7f\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#21_Leverage_FOMO_Fear_of_Missing_Out_In_Your_Promotions\" >21. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067FOMO\uff08\u898b\u9003\u3059\u3053\u3068\u3078\u306e\u6050\u6016\uff09\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#22_Prepare_a_post-purchase_experience_plan\" >22. \u8cfc\u5165\u5f8c\u4f53\u9a13\u8a08\u753b\u3092\u6e96\u5099\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#23_Run_flash_sales_to_increase_engagement\" >23. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u3092\u5b9f\u884c\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#24_Collaborate_with_influencers_marketing_and_affiliates_marketing\" >24. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5354\u529b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#25_Offer_flexible_payment_options\" >25. \u67d4\u8edf\u306a\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#26_Create_an_exclusive_offer_for_newsletter_subscribers\" >26. \u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u8cfc\u8aad\u8005\u5411\u3051\u306e\u72ec\u5360\u7684\u30aa\u30d5\u30a1\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#27_Optimize_your_return_policy\" >27. \u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3092\u6700\u9069\u5316\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#28_Track_BFCM_performance_in_real-time\" >28. BFCM\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8ffd\u8de1\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#29_Prepare_for_post-BFCM_customer_retention_strategies\" >29. BFCM\u5f8c\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306b\u6e96\u5099\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/black-friday-checklist-for-shopify-stores\/#30_Evaluate_and_learn_from_your_BFCM_campaign\" >30. BFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u8a55\u4fa1\u3057\u5b66\u3076<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Start_your_BFCM_planning_early\"><\/span><strong>1. BFCM\u8a08\u753b\u3092\u65e9\u671f\u306b\u958b\u59cb\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/record-1967-million-consumers-shop-over-thanksgiving-holiday-weekend#:~:text=Morethanhalf(56),1623).\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NRF\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u6628\u5e74\u306f\u7c73\u56fd\u4eba\u306e56\uff05\u304c\u611f\u8b1d\u796d\u524d\u306b\u30af\u30ea\u30b9\u30de\u30b9\u306e\u8cb7\u3044\u7269\u3092\u59cb\u3081\u3066\u3044\u307e\u3057\u305f\u3002\u591a\u304f\u306e\u4eba\u304c\u65e9\u3081\u306b\u30af\u30ea\u30b9\u30de\u30b9\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u524d\u3067\u3082\u65e9\u671f\u306b\u53d6\u5f15\u306e\u5ba3\u4f1d\u3092\u958b\u59cb\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u610f\u5473\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u53d6\u5f15\u3092\u7d99\u7d9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_early_planning_is_crucial\"><\/span><strong>\u65e9\u671f\u8a08\u753b\u304c\u91cd\u8981\u306a\u7406\u7531<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65e9\u671f\u8a08\u753b\u304c\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u30e3\u30fc\u3067\u3042\u308b\u7406\u7531\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304b\u3089\u6700\u826f\u306e\u4fa1\u683c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong><\/li>\n\n\n\n<li><strong>\u6700\u5f8c\u306e\u77ac\u9593\u306e\u6025\u304e\u3068\u30df\u30b9\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong><\/li>\n\n\n\n<li><strong>\u9700\u8981\u3092\u6e80\u305f\u3059\u306e\u306b\u5341\u5206\u306a\u88fd\u54c1\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059<\/strong><\/li>\n\n\n\n<li><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3088\u308a\u7126\u70b9\u3092\u7d5e\u3089\u308c\u52b9\u679c\u7684\u306b\u306a\u308a\u307e\u3059<\/strong><\/li>\n\n\n\n<li><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u8ffd\u52a0\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u6e96\u5099\u3055\u308c\u307e\u3059<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u79c1\u305f\u3061\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306b\u5f93\u3063\u3066\u4e8b\u524d\u306b\u8a08\u753b\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u529f\u3059\u308b\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u305f\u3081\u306e\u6e96\u5099\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_schedule_key_dates_and_milestones\"><\/span><strong>\u4e3b\u8981\u306a\u65e5\u7a0b\u3068\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3059\u308b\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u79c1\u305f\u3061\u306e\u63a8\u5968\u4e8b\u9805\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e2-3\u304b\u6708\u524d\u306b\u8a08\u753b\u958b\u59cb\u65e5\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n<li class=\"translation-block\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u3001\u30e1\u30fc\u30eb\u9001\u4fe1\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6295\u7a3f\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b<\/li>\n\n\n\n<li class=\"translation-block\">\u88fd\u54c1\u306e\u88dc\u5145\u3068\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u6ce8\u6587\u78ba\u8a8d\u306e\u305f\u3081\u306e\u5728\u5eab\u671f\u9650<\/li>\n\n\n\n<li class=\"translation-block\">\u30c1\u30fc\u30e0\u306e\u6e96\u5099\uff1a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5909\u66f4\u3001\u914d\u9001\u306e\u6e96\u5099<\/li>\n\n\n\n<li class=\"translation-block\">\u9032\u6357\u3092\u8ffd\u8de1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u305f\u3081\u306b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_clear_BFCM_sales_goals_and_KPIs\"><\/span><strong>2. \u660e\u78ba\u306aBFCM\u58f2\u4e0a\u76ee\u6a19\u3068KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30af\u30ea\u30b9\u30de\u30b9\u306f\u5e74\u9593\u3067\u975e\u5e38\u306b\u5fd9\u3057\u3044\u6642\u671f\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001SMART\u76ee\u6a19\uff08\u5177\u4f53\u7684\u3001\u6e2c\u5b9a\u53ef\u80fd\u3001\u9054\u6210\u53ef\u80fd\u3001\u5408\u7406\u7684\u3001\u6642\u9593\u5236\u9650\u306e\u3042\u308b\uff09\u304c\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u76ee\u6a19\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u96c6\u4e2d\u3092\u4fdd\u3061\u3001\u5b9f\u969b\u306e\u7d50\u679c\u3092\u9054\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>BFCM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306eSMART\u76ee\u6a19\u306e\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6628\u5e74\u3068\u6bd4\u8f03\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u309230\uff05\u5897\u52a0\u3055\u305b\u308b<\/li>\n\n\n\n<li>1,000\u4eba\u306e\u65b0\u3057\u3044\u30e1\u30fc\u30eb\u8cfc\u8aad\u8005\u3092\u7372\u5f97\u3059\u308b<\/li>\n\n\n\n<li>\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3057\u305f\u4eba\u306e15\uff05\u306b\u8cfc\u5165\u3092\u5b8c\u4e86\u3057\u3066\u3082\u3089\u3046<\/li>\n<\/ul>\n\n\n\n<p>BFCM\u6226\u7565\u306eSMART\u76ee\u6a19\u3092\u5b9a\u7fa9\u3057\u305f\u3089\u3001\u6e2c\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308bKPI\u3092\u7279\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">BFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30ab\u30fc\u30c8\u653e\u68c4\u8005\u306e15\uff05\u3092\u8cfc\u5165\u8005\u306b\u5909\u63db\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u5834\u5408\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ffd\u8de1\u3059\u3079\u304d10\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI<\/a>\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u3082\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_your_website_for_high_traffic\"><\/span><strong>3. \u9ad8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7528\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ie\/Documents\/Consulting\/Milliseconds_Make_Millions_report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u30b5\u30a4\u30c8\u901f\u5ea6\u304c\u308f\u305a\u304b0.1\u79d2\u5411\u4e0a\u3059\u308b\u3060\u3051\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u7d0410\uff05\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306bBFCM\u306e\u7e41\u5fd9\u671f\u306b\u306f\u3001\u30b5\u30a4\u30c8\u3092\u9ad8\u901f\u5316\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/pagespeed.web.dev\/?utm_source=psi&amp;utm_medium=redirect\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Google PageSpeed Insights<\/strong><\/a>\u3068<a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Pingdom<\/strong><\/a>\u306f\u3001\u30da\u30fc\u30b8\u306e\u8868\u793a\u901f\u5ea6\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u30642\u3064\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/pingdom-website-speed-results-1024x576.webp\" alt=\"Pingdom website speed results and improvement suggestions.\" class=\"wp-image-14953\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/pingdom-website-speed-results-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/pingdom-website-speed-results-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/pingdom-website-speed-results-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/pingdom-website-speed-results-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/pingdom-website-speed-results-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Pingdom website speed results and improvement suggestions.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30b5\u30a4\u30c8\u306f\u9ad8\u901f\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30af\u30e9\u30c3\u30b7\u30e5\u3059\u308b\u3053\u3068\u306a\u304f\u3059\u3079\u3066\u306e\u8a2a\u554f\u8005\u3092\u51e6\u7406\u3059\u308b\u306e\u306b\u5341\u5206\u5f37\u56fa\u3067\u3042\u308b\u5fc5\u8981\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u884c\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u52d5\u7684\u30b5\u30fc\u30d0\u30fc\u5bb9\u91cf\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u591a\u304b\u308c\u5c11\u306a\u304b\u308c\u8a2a\u554f\u8005\u3092\u51e6\u7406\u3059\u308b\u305f\u3081\u306b\u81ea\u52d5\u7684\u306b\u5909\u66f4\u3067\u304d\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_sure_your_homepage_is_eye-catching_user-friendly\"><\/span><strong>4. \u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304c\u9b45\u529b\u7684\u3067\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u796d\u308a\u306e\u753b\u50cf\u3068\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u65b0\u9bae\u306a\u65b0\u3057\u3044\u5916\u89b3\u3092\u4e0e\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u305d\u306e\u4ed6\u306e\u5834\u6240\u3067\u540c\u3058\u30c7\u30b6\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b6\u30a4\u30ca\u30fc\u3067\u306a\u3044\u5834\u5408\u3001\u30b3\u30fc\u30c9\u306a\u3057\u3067\u7f8e\u3057\u3044\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u4f5c\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30d3\u30eb\u30c0\u30fc\u30da\u30fc\u30b8\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001Shopify\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u3092\u96c7\u3063\u3066\u52a9\u3051\u3066\u3082\u3089\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u305d\u308c\u3092\u3057\u3066\u3044\u308b\u9593\u3001\u5546\u54c1\u30da\u30fc\u30b8\u304c\u4f7f\u3044\u3084\u3059\u304f\u3001\u4eba\u3005\u306b\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u826f\u3044\u8aac\u660e\u3001\u591a\u304f\u306e\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u542b\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u5229\u76ca\u3068\u7bc0\u7d04\u3092\u76ee\u7acb\u305f\u305b\u308b\u305f\u3081\u306b\u3001\u30ab\u30fc\u30c8\u3068\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30da\u30fc\u30b8\u306b\u614e\u91cd\u306b\u3088\u308a\u591a\u304f\u306e\u53d6\u5f15\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Offer_exclusive_early_bird_deals\"><\/span><strong>5. \u72ec\u5360\u7684\u65e9\u671f\u53d6\u5f15\u3092\u63d0\u4f9b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6700\u9ad8\u306e\u9867\u5ba2\u306b\u611b\u3092\u793a\u3057\u305f\u3044\u3067\u3059\u304b\uff1f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u53d6\u5f15\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3092\u4e0e\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u5f7c\u3089\u306e\u5fe0\u8aa0\u5fc3\u306b\u5831\u916c\u3092\u4e0e\u3048\u3001\u6700\u3082\u5fd9\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65e5\u306b\u5727\u5012\u3055\u308c\u306a\u3044\u3088\u3046\u6ce8\u6587\u3092\u5206\u6563\u3055\u305b\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65e9\u671f\u5272\u5f15\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u306e\u753b\u50cf\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/exclusive-early-bird-deals-1024x576.webp\" alt=\"Six steps to set up an early bird discount\" class=\"wp-image-14954\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/exclusive-early-bird-deals-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/exclusive-early-bird-deals-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/exclusive-early-bird-deals-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/exclusive-early-bird-deals-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/exclusive-early-bird-deals-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Six steps to set up an early bird discount<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Create_scarcity_with_limited-time_offers\"><\/span><strong>6. \u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3067\u5e0c\u5c11\u6027\u3092\u4f5c\u308a\u51fa\u3059<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4eba\u3005\u306f\u898b\u9003\u3059\u3053\u3068\u3092\u6050\u308c\u308b\u3068\u304d\u306b\u4f55\u304b\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001BFCM\u58f2\u4e0a\u306e\u7dca\u6025\u611f\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u306e\u306b\u6700\u9069\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u308c\u3092\u884c\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u8208\u596e\u3092\u8ffd\u52a0\u3057\u3001\u4eba\u3005\u306b\u8cfc\u5165\u3092\u4fc3\u3059\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002Priority Bicycles\u304c\u884c\u3063\u305f\u3088\u3046\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306b\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3092\u8ffd\u52a0\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/priority-bicycles-countdown-timer-pop-ups-1024x576.webp\" alt=\"Priority Bicycles\u2019s countdown timer pop-ups\" class=\"wp-image-14955\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/priority-bicycles-countdown-timer-pop-ups-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/priority-bicycles-countdown-timer-pop-ups-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/priority-bicycles-countdown-timer-pop-ups-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/priority-bicycles-countdown-timer-pop-ups-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/priority-bicycles-countdown-timer-pop-ups-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Priority Bicycles\u2019s countdown timer pop-ups<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Prepare_your_inventory_to_avoid_stockouts\"><\/span><strong>7. \u5728\u5eab\u5207\u308c\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u5728\u5eab\u3092\u6e96\u5099\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u6210\u529f\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3057\u3001\u3057\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u304c\u5341\u5206\u306b\u306a\u3044\u5834\u5408\u3084\u6ce8\u6587\u304c\u9045\u308c\u308b\u5834\u5408\u3001\u591a\u304f\u306e\u304a\u91d1\u3092\u5931\u3044\u3001\u9867\u5ba2\u3092\u6012\u3089\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u9700\u8981\u4e88\u6e2c\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u524d\u5e74\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u88fd\u54c1\u304c\u6700\u3082\u4eba\u6c17\u306b\u306a\u308b\u304b\u3092\u4e88\u6e2c\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u3092\u3054\u5229\u7528\u306e\u5834\u5408\u3001<a href=\"https:\/\/www.shopify.com\/blog\/analyzing-shopify-reports\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Shopify\u30ec\u30dd\u30fc\u30c8\u3067\u58f2\u308c\u7b4b\u5546\u54c1\u3092\u78ba\u8a8d<\/strong><\/a>\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u30db\u30ea\u30c7\u30fc\u30bb\u30fc\u30eb\u7528\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u3001\u4eba\u6c17\u5546\u54c1\u3092\u5341\u5206\u306b\u5728\u5eab\u78ba\u4fdd\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/top-selling-products-on-shopify-report-1024x576.webp\" alt=\"Top selling products on Shopify report\" class=\"wp-image-14956\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/top-selling-products-on-shopify-report-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/top-selling-products-on-shopify-report-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/top-selling-products-on-shopify-report-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/top-selling-products-on-shopify-report-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/top-selling-products-on-shopify-report-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Top selling products on Shopify report<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Leverage_urgency_in_your_marketing_copy\"><\/span><strong>8. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30d4\u30fc\u3067\u7dca\u6025\u6027\u3092\u6d3b\u7528\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4eba\u3005\u306f\u3059\u3067\u306b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304c\u304a\u6c17\u306b\u5165\u308a\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u7d20\u6674\u3089\u3057\u3044\u53d6\u5f15\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u671f\u9593\u9650\u5b9a\u30a4\u30d9\u30f3\u30c8\u3060\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5f7c\u3089\u306e\u611f\u60c5\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>Adidas\u304b\u3089\u306e\u3053\u306e\u30e1\u30fc\u30eb\u306f\u7d20\u6674\u3089\u3057\u3044\u4f8b\u3067\u3059\u3002\u8aac\u5f97\u529b\u306e\u3042\u308b\u8a00\u8449\u3068\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3001\u4eba\u3005\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u8cfc\u5165\u3059\u308b\u3088\u3046\u8aac\u5f97\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/adidas-black-friday-1024x576.webp\" alt=\"Adidas\u2019s Black Friday campaign\" class=\"wp-image-14957\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/adidas-black-friday-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/adidas-black-friday-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/adidas-black-friday-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/adidas-black-friday-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/adidas-black-friday-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Adidas\u2019s Black Friday campaign<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Create_mobile-friendly_shopping_experiences\"><\/span><strong>9. \u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u4f5c\u6210\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u969b\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u3092\u6700\u521d\u306b\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u3001\u96fb\u8a71\u3067\u898b\u6804\u3048\u3088\u304f\u3001\u3088\u304f\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3059\u3079\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u6700\u512a\u5148\u306b\u3057\u3001\u7d20\u6674\u3089\u3057\u3044\u4f53\u9a13\u3092\u78ba\u5b9f\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">SMS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3067\u304d\u308b\u30e2\u30d0\u30a4\u30eb\u56fa\u6709\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u7a2e\u3067\u3059\u3002\u3053\u308c\u306f\u4eba\u3005\u306b\u53d6\u5f15\u306b\u3064\u3044\u3066\u8208\u596e\u3057\u3066\u3082\u3089\u3044\u3001\u7126\u70b9\u3092\u7d5e\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/sms-marketing-1024x576.webp\" alt=\"Offer BFCM deals and discounts via SMS marketing\" class=\"wp-image-14958\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/sms-marketing-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/sms-marketing-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/sms-marketing-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/sms-marketing-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/sms-marketing-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Offer BFCM deals and discounts via SMS marketing<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Optimize_checkout_to_reduce_cart_abandonment\"><\/span><strong>10. \u30ab\u30fc\u30c8\u653e\u68c4\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u3092\u6700\u9069\u5316\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u4e2d\u3001\u4eba\u3005\u306f\u672c\u5f53\u306b\u305b\u3063\u304b\u3061\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u53ef\u80fd\u306a\u9650\u308a\u7c21\u5358\u306b\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3092\u884c\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u8cfc\u5165\u30681\u30da\u30fc\u30b8\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u4eba\u3005\u304c\u3088\u308a\u901f\u304f\u8cfc\u5165\u3057\u3001\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3059\u308b\u53ef\u80fd\u6027\u3092\u6e1b\u3089\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/one-page-checkout-1024x576.webp\" alt=\"An example of a one-page checkout\" class=\"wp-image-14959\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/one-page-checkout-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/one-page-checkout-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/one-page-checkout-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/one-page-checkout-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/one-page-checkout-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An example of a one-page checkout<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Enhance_customer_support_for_BFCM_traffic\"><\/span><strong>11. BFCM\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7528\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u5f37\u5316\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u3088\u308a\u591a\u304f\u306e\u4eba\u304c\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u308b\u3068\u304d\u3001\u9867\u5ba2\u306f\u304a\u305d\u3089\u304f\u3088\u308a\u591a\u304f\u306e\u8cea\u554f\u3068\u554f\u984c\u3092\u62b1\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u5fd9\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u671f\u9593\u4e2d\u306e\u5897\u52a0\u3057\u305f\u4f5c\u696d\u8ca0\u8377\u3092\u52b9\u679c\u7684\u306b\u51e6\u7406\u3059\u308b\u305f\u3081\u306b\u3001\u8ffd\u52a0\u30b9\u30bf\u30c3\u30d5\u3092\u96c7\u3046\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3082\u3046\u4e00\u3064\u306e\u9078\u629e\u80a2\u306f\u3001AI\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u9867\u5ba2\u306e\u8cea\u554f\u306b\u81ea\u52d5\u7684\u306b\u7b54\u3048\u3001\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ai-chatbot-1024x576.webp\" alt=\"Examples of using chatbots to reply to customer messenger\" class=\"wp-image-14960\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ai-chatbot-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ai-chatbot-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ai-chatbot-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ai-chatbot-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ai-chatbot-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Examples of using chatbots to reply to customer messenger<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Use_paid_advertising_to_drive_traffic\"><\/span><strong>12. \u6709\u6599\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u5e83\u544a\u306b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u7d20\u6674\u3089\u3057\u3044\u4f1a\u5834\u3067\u3059\u3002\u5e83\u544a\u8cbb\u3092\u6700\u5927\u5316\u3059\u308b\u6700\u826f\u306e\u65b9\u6cd5\u306f\u3001\u9069\u5207\u306aBFCM\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u9001\u4fe1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Facebook\u3001Instagram\u3001TikTok\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u306f\u3001\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u4eba\u3005\u306b\u5e83\u544a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3042\u306a\u305f\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u4eba\u3005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ads-posted-on-facebook-1024x576.webp\" alt=\"Examples of ads posted on Facebook.\" class=\"wp-image-14961\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ads-posted-on-facebook-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ads-posted-on-facebook-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ads-posted-on-facebook-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ads-posted-on-facebook-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/ads-posted-on-facebook-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Examples of ads posted on Facebook.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Leverage_social_media_to_build_buzz\"><\/span><strong>13. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u3066\u8a71\u984c\u3092\u4f5c\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6709\u6599\u5e83\u544a\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b\u552f\u4e00\u306e\u65b9\u6cd5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30bb\u30fc\u30eb\u524d\u5f8c\u306bBFCM\u6226\u8853\u306b\u3064\u3044\u3066\u4eba\u3005\u3092\u8208\u596e\u3055\u305b\u308b\u305f\u3081\u306b\u3082\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30bb\u30fc\u30eb\u4e2d\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u8208\u5473\u3092\u4fdd\u3064\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>Bath &amp; Body Works\u306fInstagram\u306b\u6295\u7a3f\u3057\u3066\u4eba\u3005\u3092\u8208\u596e\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u306e\u7d20\u6674\u3089\u3057\u3044\u4ed5\u4e8b\u3092\u3057\u307e\u3057\u305f\u3002&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bath-body-works-post-1024x576.webp\" alt=\"Bath &amp; Body Works post on Instagram.\" class=\"wp-image-14962\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bath-body-works-post-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bath-body-works-post-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bath-body-works-post-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bath-body-works-post-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bath-body-works-post-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Bath &amp; Body Works post on Instagram.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Offer_free_shipping_to_boost_conversions\"><\/span><strong>14. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u7121\u6599\u914d\u9001\u3092\u63d0\u4f9b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u7121\u6599\u914d\u9001\u3092\u63d0\u4f9b\u3059\u308c\u3070\u3001\u5546\u54c1\u304c\u3088\u308a\u624b\u9803\u306b\u898b\u3048\u308b\u305f\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u304c\u3042\u306a\u305f\u304b\u3089\u8cfc\u5165\u3057\u307e\u3059\u3002\u6700\u4f4e\u8cfc\u5165\u6570\u91cf\u3067\u306e\u7121\u6599\u914d\u9001\u63d0\u4f9b\u306f\u3001\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u4e00\u3064\u306e\u6226\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304c50\u30c9\u30eb\u4ee5\u4e0a\u8cbb\u3084\u3059\u3068\u7121\u6599\u914d\u9001\u3092\u53d7\u3051\u3089\u308c\u308b\u3068\u8a00\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u4eba\u3005\u306b\u3088\u308a\u591a\u304f\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u4fc3\u3057\u3001BFCM\u4e2d\u306e\u5e73\u5747\u6ce8\u6587\u4fa1\u984d\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Send_targeted_email_marketing_campaigns\"><\/span><strong>15. \u30bf\u30fc\u30b2\u30c3\u30c8\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9001\u4fe1\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">BFCM\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u3001\u5fc3\u7406\u7d71\u8a08\u3001\u5730\u7406\u3001\u904e\u53bb\u306e\u8cfc\u5165\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30d9\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e83\u544a\u304c\u9069\u5207\u306a\u4eba\u3005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u8aac\u5f97\u529b\u306e\u3042\u308b\u8a00\u8449\u3084\u5f37\u3044\u884c\u52d5\u559a\u8d77\uff08CTA\uff09\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3092\u5927\u304d\u304f\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Klaviyo<\/strong><\/a>\u3084<a href=\"https:\/\/www.omnisend.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Omnisend<\/strong><\/a>\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3001\u9b45\u529b\u7684\u306a\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Create_BFCM-specific_landing_pages\"><\/span><strong>16. BFCM\u5c02\u7528\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u8a2a\u554f\u8005\u306b\u7279\u5b9a\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u7279\u5b9a\u306e\u6d3b\u52d5\u3092\u5b8c\u4e86\u3057\u305f\u308a\u3059\u308b\u3088\u3046\u8aac\u5f97\u3059\u308b\u3068\u3044\u3046\u4e00\u3064\u306e\u76ee\u6a19\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5c02\u9580\u30da\u30fc\u30b8\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u591a\u304f\u306e\u30bb\u30fc\u30eb\u3068\u6c17\u6674\u3089\u3057\u304c\u3042\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u7279\u306b\u91cd\u8981\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5358\u4e00\u306e\u88fd\u54c1\u307e\u305f\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u3005\u306e\u691c\u7d22\u3068\u8cfc\u5165\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<strong> on a single product or campaign.\u00a0<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/engagebay-landing-page-1024x576.webp\" alt=\"EngageBay's BFCM landing page design\" class=\"wp-image-14963\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/engagebay-landing-page-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/engagebay-landing-page-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/engagebay-landing-page-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/engagebay-landing-page-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/engagebay-landing-page-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>EngageBay&#8217;s BFCM landing page design<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Upsell_and_cross-sell_to_maximize_AOV\"><\/span><strong>17. AOV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u884c\u3046<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e2d\u306b\u672c\u5f53\u306b\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u4eba\u3005\u306b\u3088\u308a\u9ad8\u4fa1\u306a\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u4fc3\u3059\u65b9\u6cd5\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u30a2\u30c3\u30d7\u30bb\u30ea\u30f3\u30b0\u3068\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/cross-sell-upsell-pop-ups-1024x576.webp\" alt=\"Examples cross-sell &amp; upsell pop-ups\" class=\"wp-image-14964\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/cross-sell-upsell-pop-ups-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/cross-sell-upsell-pop-ups-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/cross-sell-upsell-pop-ups-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/cross-sell-upsell-pop-ups-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/cross-sell-upsell-pop-ups-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Examples of cross-sell &amp; upsell pop-ups<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3059\u308b\u3068\u304d\u3001\u3059\u3067\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u88fd\u54c1\u306e\u3088\u308a\u826f\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8cfc\u5165\u3057\u305f\u3044\u3082\u306e\u306b\u95a2\u9023\u3057\u3001\u5b9f\u969b\u306b\u6709\u7528\u3060\u3068\u601d\u3046\u88fd\u54c1\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u8cfc\u5165\u3057\u3066\u3044\u308b\u88fd\u54c1\u3068\u4e92\u63db\u6027\u306e\u3042\u308b\u88fd\u54c1\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Reward_loyal_customers_with_VIP_offers\"><\/span><strong>18. VIP\u30aa\u30d5\u30a1\u30fc\u3067\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u3069\u3053\u3092\u898b\u308b\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u5834\u5408\u3001VIP\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u306e\u306f\u56f0\u96e3\u3067\u3059\u3002\u6700\u65b0\u6027\u3001\u983b\u5ea6\u3001\u91d1\u984d\uff08RFM\uff09\u7814\u7a76\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u901a\u5e38\u8cfc\u5165\u3059\u308b\u3082\u306e\u306b\u57fa\u3065\u3044\u3066\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6700\u65b0\u6027<\/strong>- \u9867\u5ba2\u304c\u6700\u5f8c\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u306e\u306f\u3044\u3064\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u983b\u5ea6<\/strong>- \u9867\u5ba2\u306f1\u5e74\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u56fa\u5b9a\u671f\u9593\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u8cfc\u5165\u3057\u307e\u3057\u305f\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u91d1\u984d\u4fa1\u5024<\/strong>- \u9867\u5ba2\u306f\u3053\u308c\u307e\u3067\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u304a\u91d1\u3092\u8cbb\u3084\u3057\u307e\u3057\u305f\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u3053\u3068\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001VIP\u9867\u5ba2\u306e\u305f\u3081\u3060\u3051\u306b\u7279\u5225\u306a\u30aa\u30d5\u30a1\u30fc\u3068\u53d6\u5f15\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30bb\u30fc\u30eb\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3092\u4e0e\u3048\u305f\u308a\u3001\u72ec\u5360\u7684\u5272\u5f15\u30b3\u30fc\u30c9\u3092\u9001\u4fe1\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/vip-offers-1024x576.webp\" alt=\"Offer VIP customers early access to Black Friday deals.\" class=\"wp-image-14965\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/vip-offers-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/vip-offers-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/vip-offers-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/vip-offers-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/vip-offers-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Offer VIP customers early access to Black Friday deals.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Provide_time-limited_bundles_and_discounts\"><\/span><strong>19. \u671f\u9593\u9650\u5b9a\u30d0\u30f3\u30c9\u30eb\u3068\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u88fd\u54c1\u3092\u52b9\u679c\u7684\u306b\u30d0\u30f3\u30c9\u30eb\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u3001\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001BFCM\u306e\u3088\u3046\u306a\u9ad8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30fc\u30eb\u671f\u9593\u4e2d\u306b\u7279\u306b\u6709\u76ca\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001FDA\u627f\u8a8d\u306e\u3046\u3093\u3061\u88fd\u54c1\u3092\u4f5c\u308bSquattyPotty\u304c\u3001\u65b0\u3057\u3044\u30d6\u30e9\u30b7\u4ed8\u304d\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30c8\u30a4\u30ec\u30d6\u30e9\u30b7\u3068\u30d6\u30e9\u30b7\u30db\u30eb\u30c0\u30fc\u30bb\u30c3\u30c8\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/squattypotty-bundling-products-1024x576.webp\" alt=\"SquattyPotty\u2019s bundling products\" class=\"wp-image-14966\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/squattypotty-bundling-products-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/squattypotty-bundling-products-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/squattypotty-bundling-products-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/squattypotty-bundling-products-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/squattypotty-bundling-products-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>SquattyPotty\u2019s bundling products<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Use_retargeting_campaigns_for_abandoned_carts\"><\/span><strong>20. \u30ab\u30fc\u30c8\u653e\u68c4\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f7f\u7528\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3057\u305f\u4eba\u3005\u306b\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u306f\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30e1\u30fc\u30eb\u306f\u3001\u4eba\u3005\u304c\u8cfc\u5165\u3092\u5b8c\u4e86\u3057\u306a\u3044\u7406\u7531\u3092\u7406\u89e3\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u308c\u3092\u884c\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u30012\u6bb5\u968e\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u8ab0\u304b\u304c\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3057\u305f\u76f4\u5f8c\u306b\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u300124\u6642\u9593\u4ee5\u5185\u306b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/abandoned-carts-email-marketing-flows-1024x576.webp\" alt=\"Abandoned carts email marketing flows.\" class=\"wp-image-14967\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/abandoned-carts-email-marketing-flows-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/abandoned-carts-email-marketing-flows-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/abandoned-carts-email-marketing-flows-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/abandoned-carts-email-marketing-flows-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/abandoned-carts-email-marketing-flows-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Abandoned carts email marketing flows.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u307e\u305f\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u4eba\u3005\u306b\u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u518d\u5ea6\u88fd\u54c1\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u3001\u6709\u6599\u5e83\u544a\u6226\u7565\u306e\u30bb\u30af\u30b7\u30e7\u30f312\u3067\u8a71\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Leverage_FOMO_Fear_of_Missing_Out_In_Your_Promotions\"><\/span><strong>21. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067FOMO\uff08\u898b\u9003\u3059\u3053\u3068\u3078\u306e\u6050\u6016\uff09\u3092\u6d3b\u7528\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u4f55\u304b\u304c\u3059\u3050\u306b\u306a\u304f\u306a\u308b\u3068\u3044\u3046\u8003\u3048\u306f\u3001\u4eba\u3005\u304c\u305d\u308c\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u77ed\u6642\u9593\u3060\u3051\u826f\u3044\u53d6\u5f15\u306b\u6ce8\u610f\u3092\u5411\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4eba\u3005\u304c\u8fc5\u901f\u306b\u884c\u52d5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u611f\u3058\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u300c\u9650\u5b9a\u5728\u5eab\u300d\u3084\u300c\u6b8b\u308a\u308f\u305a\u304b\u300d\u306a\u3069\u306e\u8a00\u8449\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u88fd\u54c1\u306e\u6b8b\u308a\u6570\u3092\u4eba\u3005\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u3001\u5e0c\u5c11\u6027\u3092\u4f5c\u308a\u51fa\u3059\u5f37\u529b\u306a\u65b9\u6cd5\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002House of Fraser\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u3053\u308c\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/showing-the-stock-status-1024x576.webp\" alt=\"An example of showing the stock status\" class=\"wp-image-14968\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/showing-the-stock-status-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/showing-the-stock-status-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/showing-the-stock-status-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/showing-the-stock-status-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/showing-the-stock-status-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An example of showing the stock status<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Prepare_a_post-purchase_experience_plan\"><\/span><strong>22. \u8cfc\u5165\u5f8c\u4f53\u9a13\u8a08\u753b\u3092\u6e96\u5099\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u4e2d\u3001\u4eba\u3005\u306f\u53d6\u5f15\u3092\u63a2\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u3092\u30b9\u30c8\u30a2\u306b\u623b\u3089\u305b\u7d9a\u3051\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3064\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u5f7c\u3089\u306b\u3042\u306a\u305f\u3068\u306e\u8cb7\u3044\u7269\u306b\u5bfe\u3057\u3066\u5831\u916c\u3092\u4e0e\u3048\u3001\u623b\u308a\u7d9a\u3051\u308b\u3053\u3068\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001BON Loyalty\u30a2\u30d7\u30ea\u306f\u7d20\u6674\u3089\u3057\u3044\u9078\u629e\u80a2\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ea\u306b\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u3001\u5831\u916c\u3001VIP\u968e\u5c64\u3001\u7d39\u4ecb\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u542b\u3080\u3001\u6210\u529f\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/shopify.pxf.io\/Gmeaak\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u7121\u6599\u3067BON\u8a66\u3059<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Run_flash_sales_to_increase_engagement\"><\/span><strong>23. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u3092\u5b9f\u884c\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u306f\u3001\u4eba\u3005\u3092\u8208\u596e\u3055\u305b\u3001\u8cfc\u5165\u3092\u4fc3\u3059\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u7279\u306b\u591a\u304f\u306e\u4eba\u304c\u8208\u5473\u3092\u6301\u3064\u3053\u3068\u3092\u671f\u5f85\u3059\u308b\u5834\u5408\u3001\u3044\u304f\u3064\u304b\u306eBFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>You could have a flash sale on your most popular product and end it <strong>after a few hours.<\/strong> \u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u88fd\u54c1\u3067\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u3092\u884c\u3044\u3001\u6570\u6642\u9593\u5f8c\u306b\u7d42\u4e86\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8ca9\u58f2\u3059\u308b\u88fd\u54c1\u304c\u591a\u304f\u306a\u3044\u5834\u5408\u3001\u3053\u308c\u304c\u6700\u826f\u306e\u9078\u629e\u80a2\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u306b\u3064\u3044\u3066\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u77e5\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u65e9\u671f\u306b\u5ba3\u4f1d\u3067\u304d\u307e\u3059\u3002\u30e1\u30fc\u30eb\u3068SMS\u30ea\u30b9\u30c8\u3092\u69cb\u7bc9\u3057\u3001\u4eba\u3005\u306b\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u6295\u7a3f\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/flash-sales-1024x576.webp\" alt=\"An example of a flash sale with countdown timer email marketing\" class=\"wp-image-14969\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/flash-sales-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/flash-sales-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/flash-sales-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/flash-sales-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/flash-sales-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An example of a flash sale with countdown timer email marketing<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Collaborate_with_influencers_marketing_and_affiliates_marketing\"><\/span><strong>24. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5354\u529b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u30e6\u30cb\u30fc\u30af\u306a\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30a2\u30a4\u30c7\u30a2\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u3001\u5f7c\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u3001\u4eba\u3005\u306b\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u4fc3\u3059\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30b3\u30fc\u30c9\u306f\u3001\u4eba\u3005\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u3092\u4e0e\u3048\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>Body Angel Activewear\u306f\u3001\u5404\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u30e6\u30cb\u30fc\u30af\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30b3\u30fc\u30c9\u3092\u4e0e\u3048\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306b\u3088\u308a\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u305b\u305a\u306b\u3001\u3069\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u3088\u308a\u591a\u304f\u306e\u58f2\u4e0a\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/influencer-post-promoting-1024x576.webp\" alt=\"An example of an influencer post promoting a Black Friday campaign on Instagram\" class=\"wp-image-14970\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/influencer-post-promoting-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/influencer-post-promoting-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/influencer-post-promoting-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/influencer-post-promoting-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/influencer-post-promoting-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An example of an influencer post promoting a Black Friday campaign on Instagram<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">Shopify Collabs\u306b\u3088\u308a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u529b\u3001\u88fd\u54c1\u306e\u5ba3\u4f1d\u3001\u65b0\u3057\u3044\u9867\u5ba2\u306e\u767a\u898b\u304c\u7c21\u5358\u306b\u306a\u308a\u307e\u3059\u3002Shopify\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Offer_flexible_payment_options\"><\/span><strong>25. \u67d4\u8edf\u306a\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4eba\u3005\u306b\u3088\u308a\u591a\u304f\u306e\u652f\u6255\u3044\u65b9\u6cd5\u3092\u4e0e\u3048\u308c\u3070\u3001\u3088\u308a\u591a\u304f\u306e\u3082\u306e\u3092\u8ca9\u58f2\u3067\u304d\u307e\u3059\u3002\u4eba\u3005\u304c\u6700\u9069\u306a\u65b9\u6cd5\u3067\u652f\u6255\u3044\u3067\u304d\u308b\u5834\u5408\u3001\u671b\u3080\u3082\u306e\u3092\u3088\u308a\u983b\u7e41\u306b\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u306f\u3001\u4eca\u3059\u3050\u8cfc\u5165\u3001\u5f8c\u3067\u652f\u6255\u3044\uff08BNPL\uff09\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u4f7f\u7528\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002Stripe\u3084PayPal\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u306e\u4e21\u65b9\u3067\u3053\u308c\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306b\u3053\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001BNPL\u306b\u3064\u3044\u3066\u65e9\u671f\u306b\u4f1d\u3048\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bnpl-option-1024x576.webp\" alt=\"Showing the BNPL option on the product page\" class=\"wp-image-14971\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bnpl-option-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bnpl-option-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bnpl-option-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bnpl-option-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bnpl-option-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Showing the BNPL option on the product page<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_Create_an_exclusive_offer_for_newsletter_subscribers\"><\/span><strong>26. \u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u8cfc\u8aad\u8005\u5411\u3051\u306e\u72ec\u5360\u7684\u30aa\u30d5\u30a1\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30bb\u30fc\u30eb\u3068\u5272\u5f15\u3092\u5ba3\u4f1d\u3059\u308b\u30e1\u30fc\u30eb\u306f\u975e\u5e38\u306b\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e1\u30fc\u30eb\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3057\u3066\u3044\u308b\u4eba\u3005\u306b\u30e6\u30cb\u30fc\u30af\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u7d20\u6674\u3089\u3057\u3044\u6226\u7565\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u826f\u3044\u6226\u7565\u306f\u3001\u4eba\u3005\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u6c42\u3081\u308b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u8aad\u307f\u3084\u3059\u304f\u3001\u8a18\u5165\u3059\u308b\u30d5\u30a3\u30fc\u30eb\u30c9\u304c\u591a\u3059\u304e\u306a\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u305f\u304f\u306a\u3044\u5834\u5408\u306b\u9589\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5927\u304d\u304f\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044\u300cX\u300d\u30dc\u30bf\u30f3\u3092\u542b\u3081\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bombas-newsletter-pop-ups-1024x576.webp\" alt=\"Bombas\u2019s newsletter pop-ups on the website\" class=\"wp-image-14972\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bombas-newsletter-pop-ups-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bombas-newsletter-pop-ups-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bombas-newsletter-pop-ups-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bombas-newsletter-pop-ups-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/bombas-newsletter-pop-ups-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bombas\u2019s newsletter pop-ups on the website<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_Optimize_your_return_policy\"><\/span><strong>27. \u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3092\u6700\u9069\u5316\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u591a\u304f\u306e\u5e97\u8217\u306f\u30db\u30ea\u30c7\u30fc\u4e2d\u306b\u5ef6\u9577\u3055\u308c\u305f\u8fd4\u54c1\u671f\u9593\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u4eba\u3005\u306f11\u67081\u65e5\u304b\u308912\u670831\u65e5\u306e\u9593\u306b\u8cfc\u5165\u3057\u305f\u3082\u306e\u30921\u670831\u65e5\u307e\u3067\u8fd4\u54c1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Many stores offer <strong>extended return periods during the holidays, <\/strong>so people can return things they bought between November 1 and December 31 until January 31.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_Track_BFCM_performance_in_real-time\"><\/span><strong>28. BFCM\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8ffd\u8de1\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">Shopify\u306e\u5206\u6790\u304b\u3089\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u591a\u304f\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3069\u308c\u3060\u3051\u306e\u4eba\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3001\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u306e\u3067\u3001Shopify\u5185\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8ffd\u8de1\u3001\u6e2c\u5b9a\u3001\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify App Store\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u7591\u554f\u306b\u7b54\u3048\u308b\u306e\u306b\u5f79\u7acb\u3064<a href=\"https:\/\/apps.shopify.com\/search?q=heatmap\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30a2\u30d7\u30ea<\/a>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u3005\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u3069\u3053\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u4eba\u3005\u306f\u5546\u54c1\u30da\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u8aad\u3093\u3067\u3044\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u56fd\u306e\u3069\u306e\u90e8\u5206\u304c\u3088\u308a\u591a\u304f\u8cfc\u5165\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u3001\u8d64\u306f\u591a\u304f\u306e\u30d2\u30c3\u30c8\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u9752\u306f\u4eba\u3005\u304c\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/heat-map-1024x576.webp\" alt=\"Examples of heat map analysis.\" class=\"wp-image-14973\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/heat-map-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/heat-map-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/heat-map-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/heat-map-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/heat-map-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Examples of heat map analysis.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u4eca\u5e74\u65b0\u3057\u3044\u3053\u3068\u3092\u8a66\u3059\u3068\u304d\u306f\u3001\u4f55\u304c\u3046\u307e\u304f\u3044\u304d\u3001\u4f55\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u304b\u3092\u899a\u3048\u308b\u305f\u3081\u306b\u30e1\u30e2\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3092\u53d6\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u6765\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u8a08\u753b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Prepare_for_post-BFCM_customer_retention_strategies\"><\/span><strong>29. BFCM\u5f8c\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306b\u6e96\u5099\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u898b\u76f4\u3057\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u5f8c\u306b\u3088\u308a\u826f\u304f\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f7c\u3089\u304c\u3088\u308a\u5fdc\u7b54\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30c6\u30ad\u30b9\u30c8\u3092\u9001\u4fe1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u304d\u3001\u5c0f\u3055\u306a\u30b0\u30eb\u30fc\u30d7\u306e\u4eba\u3005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5c11\u306a\u304f\u3068\u30823\u30da\u30fc\u30b8\u3092\u8a2a\u554f\u3057\u305f\u4eba\u3005\u306e\u3088\u3046\u306a\u3001\u3088\u308a\u5e83\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u30b7\u30f3\u30d7\u30eb\u306b\u4fdd\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u7528\u3067\u304d\u308b\u591a\u304f\u306e\u7570\u306a\u308b\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u304c\u30011\u3064\u304b2\u3064\u306b\u56fa\u57f7\u3059\u308b\u306e\u304c\u6700\u826f\u3067\u3059\u3002\u30a6\u30a7\u30d6\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u306e\u3059\u3079\u3066\u306e\u5e83\u544a\u3092\u4e00\u304b\u6240\u3067\u7ba1\u7406\u3067\u304d\u308b\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_Evaluate_and_learn_from_your_BFCM_campaign\"><\/span><strong>30. BFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u8a55\u4fa1\u3057\u5b66\u3076<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306f\u3001\u9593\u9055\u3044\u304b\u3089\u5b66\u3073\u3001\u6210\u529f\u3092\u795d\u3046\u7d20\u6674\u3089\u3057\u3044\u6642\u671f\u3067\u3059\u3002\u591a\u304f\u306e\u304a\u91d1\u3092\u7a3c\u304c\u306a\u304f\u3066\u3082\u3001\u5b66\u3076\u3053\u3068\u306f\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3059\u3079\u3066\u3092\u8ffd\u8de1\u3057\u3001\u4f55\u304c\u3046\u307e\u304f\u3044\u304d\u3001\u4f55\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304c\u521d\u3081\u3066\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u5834\u5408\u306f\u3001\u5b66\u7fd2\u4f53\u9a13\u3068\u3057\u3066\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u30dd\u30b8\u30c6\u30a3\u30d6\u3067\u8208\u596e\u3092\u4fdd\u3061\u3001\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\uff1a<\/strong><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/best-black-friday-marketing-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\uff06\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u65bd\u7b5635\u9078<\/a>\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Looking for a Black Friday checklist? Retailers online may have a hard time on Black Friday. It&#8217;s better to be ready than to try to wing<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":14974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,529],"tags":[344],"class_list":["post-14952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-e-commerce-strategy","tag-shopify-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=14952"}],"version-history":[{"count":1,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14952\/revisions"}],"predecessor-version":[{"id":22099,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14952\/revisions\/22099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/14974"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=14952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=14952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=14952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}