{"id":14789,"date":"2024-10-11T05:04:46","date_gmt":"2024-10-11T05:04:46","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=14789"},"modified":"2026-02-24T10:04:16","modified_gmt":"2026-02-24T10:04:16","slug":"pros-and-cons-of-loyalty-programs","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/","title":{"rendered":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\uff1a\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u3066\u3044\u308b\u304b\uff1f"},"content":{"rendered":"<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u5b66\u3073\u305f\u3044\u3067\u3059\u304b\uff1f\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u306e\u518d\u6765\u5e97\u3092\u7d04\u675f\u3057\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u5206\u91ce\u3067\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3089\u306f\u5e38\u306b\u6295\u8cc7\u306b\u898b\u5408\u3046\u4fa1\u5024\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5c0f\u898f\u6a21\u4f01\u696d\u5411\u3051\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u63a2\u308a\u3001\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u306a\u305f\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Understanding_Loyalty_Programs\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7406\u89e3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Pros_Of_Loyalty_Programs_For_E-commerce_Businesses\" >e\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Increased_Customer_Retention\" >\u9867\u5ba2\u7dad\u6301\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Enhanced_Customer_Engagement\" >\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Data_Collection_And_Personalization\" >\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Competitive_Advantage\" >\u7af6\u4e89\u512a\u4f4d\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Cons_Of_Loyalty_Programs_For_Shopify_Businesses\" >Shopify\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Initial_and_Ongoing_Costs\" >\u521d\u671f\u8cbb\u7528\u3068\u7d99\u7d9a\u8cbb\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Potential_For_Abuse_And_Fraud\" >\u60aa\u7528\u3068\u8a50\u6b3a\u306e\u53ef\u80fd\u6027<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#So_how_to_prevent_this_situation\" >\u3067\u306f\u3001\u3053\u306e\u72b6\u6cc1\u3092\u3069\u306e\u3088\u3046\u306b\u9632\u3050\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Managing_Data_Can_Be_Difficult_Or_Costly\" >\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u56f0\u96e3\u3055\u307e\u305f\u306f\u30b3\u30b9\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Impact_On_Profit_Margins\" >\u5229\u76ca\u7387\u3078\u306e\u5f71\u97ff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#It_Costs_Too_Much_But_Does_Not_Create_True_Brand_Loyalty\" >\u30b3\u30b9\u30c8\u304c\u9ad8\u3059\u304e\u308b\u304c\u771f\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u751f\u307f\u51fa\u3055\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Negative_Reaction_From_Customers_If_You_End_The_Loyalty_Program\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d42\u4e86\u3057\u305f\u5834\u5408\u306e\u9867\u5ba2\u304b\u3089\u306e\u5426\u5b9a\u7684\u306a\u53cd\u5fdc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Does_Your_Business_Need_A_loyalty_program\" >\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#When_To_Consider_A_Loyalty_Program\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u691c\u8a0e\u3059\u3079\u304d\u6642\u671f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Consider_The_Business_Types\" >\u30d3\u30b8\u30cd\u30b9\u30bf\u30a4\u30d7\u306e\u691c\u8a0e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Understanding_Your_Customer_Base\" >\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u7406\u89e3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/pros-and-cons-of-loyalty-programs\/#Conclusion\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Loyalty_Programs\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7406\u89e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u5272\u5f15\u3084\u5831\u916c\u306a\u3069\u306e\u7279\u5225\u306a\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u306b\u611f\u8b1d\u3092\u793a\u3059\u65b9\u6cd5\u3067\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7a2e\u985e\uff08\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u3001\u968e\u5c64\u578b\u3001\u6709\u6599\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\uff09\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0\uff1a\u9867\u5ba2\u306f\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u307e\u3059\u3002\u8cfc\u5165\u3001\u53cb\u4eba\u306e\u7d39\u4ecb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u308f\u308a\u306a\u3069\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u968e\u5c64\u578b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u307e\u305f\u306f\u652f\u51fa\u30ec\u30d9\u30eb\u306b\u57fa\u3065\u304f\u69cb\u9020\u5316\u30b7\u30b9\u30c6\u30e0\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u6709\u6599\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\uff1a\u6708\u6b21\u307e\u305f\u306f\u5e74\u6b21\u306e\u6599\u91d1\u3092\u652f\u6255\u3044\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u5b8c\u5168\u306a\u30a2\u30af\u30bb\u30b9\u3092\u5f97\u308b\u30e1\u30f3\u30d0\u30fc\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u304a\u6c17\u306b\u5165\u308a\u306e\u304a\u3082\u3061\u3083\u5c4b\u304c\u3042\u308b\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u884c\u304f\u305f\u3073\u306b\u30b9\u30c6\u30c3\u30ab\u30fc\u304c\u3082\u3089\u3048\u307e\u3059\u3002\u305f\u304f\u3055\u3093\u30b9\u30c6\u30c3\u30ab\u30fc\u304c\u305f\u307e\u3063\u305f\u3089\u3001\u304b\u3063\u3053\u3044\u3044\u304a\u3082\u3061\u3083\u3092\u9078\u3079\u307e\u3059\uff01\u3053\u308c\u306f\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_Of_Loyalty_Programs_For_E-commerce_Businesses\"><\/span><strong>e\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u306f\u3001\u9867\u5ba2\u3092\u518d\u6765\u5e97\u3055\u305b\u3001\u58f2\u4e0a\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u5fc5\u8981\u3067\u3059\u3002\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u306a\u305f\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increased_Customer_Retention\"><\/span><strong>\u9867\u5ba2\u7dad\u6301\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u7dad\u6301\u306f\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6700\u3082\u826f\u3044\u70b9\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u3092\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u3057\u3066\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u3001\u9867\u5ba2\u7dad\u6301\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001\u3069\u308c\u3060\u3051\u5e83\u544a\u306b\u8cbb\u7528\u3092\u304b\u3051\u3066\u3082\u3001\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u3042\u306a\u305f\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306f\u5931\u6557\u3057\u307e\u3059\u3002<a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">A Fred Reichheld study<\/a>\u304c\u3053\u308c\u3092\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\uff1a\u9867\u5ba2\u7dad\u6301\u7387\u304c5\uff05\u5411\u4e0a\u3059\u308b\u3054\u3068\u306b\u3001\u5229\u76ca\u304c25\uff05\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/2026.bonloyalty.com\/ja\/new-updates\/how-a-health-products-retailer-using-bon-loyalty-to-drive-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c8\u30eb\u30b3\u306e\u88fd\u85ac\u4f1a\u793e\u00d6zel Beslenme\u306e\u5b9f\u969b\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u5f7c\u3089\u306eShopify\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306f\u3001\u4e00\u822c\u7684\u306a\u8ab2\u984c\u3067\u3042\u308b\u300c\u9867\u5ba2\u7dad\u6301\u300d\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5275\u8a2d\u8005\u306e\u30a4\u30b9\u30de\u30a4\u30eb\u30fb\u30b8\u30a7\u30e0\u30fb\u30a8\u30eb\u30b8\u30f3\u30b8\u30e3\u30f3\u30eb\u6c0f\u306f\u3001BON Loyalty\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b\u3053\u3068\u3092\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002BON\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30af\u30fc\u30dd\u30f3\u6a5f\u80fd\u304c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3057\u305f\u30022023\u5e74\u7b2c4\u56db\u534a\u671f\u306b\u58f2\u4e0a\u304c6\uff05\u5927\u5e45\u306b\u4e0a\u6607\u3057\u3001500\u4ee5\u4e0a\u306e\u5831\u916c\u5f15\u304d\u63db\u3048\u304c\u3042\u3063\u305f\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u696d\u754c\u3067\u306f\u3001\u3053\u308c\u306f\u5927\u304d\u306a\u6570\u5b57\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image2-1-1024x576.webp\" alt=\"\u00d6zel Beslenme\u2019s loyalty widget is powered by the BON Loyalty app\" class=\"wp-image-14790\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image2-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image2-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image2-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image2-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image2-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u00d6zel Beslenme\u2019s loyalty widget is powered by the BON Loyalty app<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhanced_Customer_Engagement\"><\/span><strong>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.yotpo.com\/the-state-of-brand-loyalty-2022\/loyal-shoppers-go-the-extra-mile\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yotpo\u2019s research<\/a> \u306b\u3088\u308b\u3068\u300183\uff05\u4ee5\u4e0a\u306e\u9867\u5ba2\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u53c2\u52a0\u304c\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3059\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u8cfc\u5165\u8005\u304c\u826f\u3044\u88fd\u54c1\u3068\u540c\u3058\u304f\u3089\u3044\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4e00\u90e8\u3067\u3042\u308b\u3068\u611f\u3058\u3055\u305b\u308b\u4f01\u696d\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30bb\u30d5\u30a9\u30e9\u306f\u3001Beauty Insider\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u901a\u3058\u3066\u3053\u308c\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002\u5f7c\u3089\u306f\u9650\u5b9a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u5831\u916c\u3092\u901a\u3058\u3066\u30d5\u30a1\u30f3\u3092\u95a2\u4e0e\u3055\u305b\u3001\u30d0\u30c3\u30b8\u3084\u30ea\u30fc\u30c0\u30fc\u30dc\u30fc\u30c9\u3067\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u79f0\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image3-1024x576.webp\" alt=\"Sephora Beauty Insider community\" class=\"wp-image-14791\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image3-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image3-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image3-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image3-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image3-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sephora Beauty Insider community<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Collection_And_Personalization\"><\/span><strong>\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2021\/05\/20\/2233213\/0\/en\/Inmar-Intelligence-Survey-Shows-65-Percent-Shoppers-Are-Willing-to-Share-Their-Data-with-Retailers-but-They-Expect-a-Better-Experience.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">An Inmar Intelligence study<\/a>\u306b\u3088\u308b\u3068\u3001\u30b7\u30e7\u30c3\u30d1\u30fc\u306e65\uff05\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u53d7\u3051\u308b\u305f\u3081\u306b\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u610f\u6b32\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u3092\u901a\u3058\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u306f\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u4ee5\u4e0b\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u4eba\u53e3\u7d71\u8a08\u60c5\u5831\uff1a\u5e74\u9f62\u3001\u6027\u5225\u3001\u5834\u6240\u3001\u9023\u7d61\u5148\u8a73\u7d30\u3092\u542b\u3080\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u8cfc\u5165\u5c65\u6b74\uff1a\u8cfc\u5165\u3057\u305f\u88fd\u54c1\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u5e73\u5747\u6ce8\u6587\u4fa1\u984d\u3092\u542b\u3080\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u884c\u52d5\u30c7\u30fc\u30bf\uff1a\u95b2\u89a7\u5c65\u6b74\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u3001\u30a6\u30a3\u30c3\u30b7\u30e5\u30ea\u30b9\u30c8\u30a2\u30a4\u30c6\u30e0\u3092\u901a\u3058\u3066\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u9867\u5ba2\u306e\u597d\u307f\uff1a\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u30bb\u30d5\u30a9\u30e9\u306e\u30e1\u30fc\u30eb\u306f\u3001\u53d7\u4fe1\u8005\u72ec\u81ea\u306e\u7f8e\u5bb9\u9867\u5ba2\u306b\u5b8c\u74a7\u306b\u5408\u308f\u305b\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image5-1024x576.webp\" alt=\"Sephora's personalized email\" class=\"wp-image-14792\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image5-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image5-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image5-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image5-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image5-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sephora&#8217;s personalized email<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitive_Advantage\"><\/span><strong>\u7af6\u4e89\u512a\u4f4d\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u7acb\u5834\u306b\u7acb\u3063\u3066\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u98df\u6599\u54c1\u3092\u8cb7\u3046\u306e\u306b2\u3064\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u3064\u306e\u5e97\u306f\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3082\u3046\u4e00\u3064\u306f\u30dd\u30a4\u30f3\u30c8\u3001\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u3092\u6301\u3064\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u3061\u3089\u3067\u3088\u308a\u8cb7\u3044\u7269\u3092\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u304b\uff1f<\/p>\n\n\n\n<p class=\"translation-block\">\u3042\u306a\u305f\u306e\u7b54\u3048\u306f<a href=\"https:\/\/www.yotpo.com\/blog\/the-state-of-brand-loyalty-2021-global-consumer-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yotpo\u2019s research<\/a>, <strong>\u3067\u8a3c\u660e\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3068\u540c\u3058\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e56\uff05\u304c\u3001\u3088\u308a\u5b89\u3044\u9078\u629e\u80a2\u304c\u5b58\u5728\u3057\u3066\u3082\u3001\u597d\u304d\u306a\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308a\u591a\u304f\u652f\u51fa\u3059\u308b\u610f\u6b32\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4ed6\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u7279\u5225\u306a\u7279\u5178\u3068\u5229\u76ca\u3092\u63d0\u4f9b\u3059\u308c\u3070\u3001\u9867\u5ba2\u304c\u7af6\u5408\u4ed6\u793e\u306b\u5207\u308a\u66ff\u3048\u308b\u53ef\u80fd\u6027\u304c\u4f4e\u304f\u306a\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cons_Of_Loyalty_Programs_For_Shopify_Businesses\"><\/span><strong>Shopify\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u826f\u3044\u70b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u306b\u4f34\u3046\u554f\u984c\u3082\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u8ce2\u660e\u306a\u9078\u629e\u3092\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u308c\u3089\u306e\u554f\u984c\u306b\u3064\u3044\u3066\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Initial_and_Ongoing_Costs\"><\/span><strong>\u521d\u671f\u8cbb\u7528\u3068\u7d99\u7d9a\u8cbb\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u591a\u304f\u306e\u826f\u3044\u70b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8a2d\u5b9a\u306e\u521d\u671f\u8cbb\u7528\u304c\u6700\u3082\u56f0\u96e3\u306a\u90e8\u5206\u3067\u3059\u3002\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u305d\u3057\u3066\u304a\u305d\u3089\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u8cbb\u7528\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u904b\u55b6\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001\u5831\u916c\u914d\u9001\u306e\u305f\u3081\u306e\u7279\u5b9a\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5225\u306e\u8a18\u4e8b\u3067\u300c<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-much-a-shopify-loyalty-program-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Shopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8cbb\u7528\u306f\u3044\u304f\u3089\uff1f<\/strong><\/a>\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u304a\u7b54\u3048\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u79c1\u305f\u3061\u304c<strong>\u304a\u3059\u3059\u3081\u3059\u308b\u89e3\u6c7a\u7b56<\/strong>\u306f\u3001\u624b\u9803\u306a\u4fa1\u683c\u3067\u4f7f\u3044\u3084\u3059\u3044\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u6301\u3064\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30a2\u30d7\u30ea\u3092\u9078\u3076\u3053\u3068\u3067\u3059\u3002\u8a73\u3057\u304f\u306f\u5f53\u30d6\u30ed\u30b0 <a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/affordable-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u304a\u624b\u9803\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30a2\u30d7\u30ea10\u9078<\/strong><\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u3092\u304a\u6301\u3061\u306e\u5834\u5408\u3001BON Loyalty\u304c\u6700\u3082\u304a\u52e7\u3081\u3067\u3059\u3002\u3053\u306eShopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30a2\u30d7\u30ea\u306f\u3001\u5831\u916c\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304b\u3089\u4eba\u6c17\u306e\u30da\u30fc\u30b8\u30d3\u30eb\u30c0\u30fc\u3001\u30e1\u30fc\u30eb\u30a2\u30d7\u30ea\u3078\u306e\u30ea\u30f3\u30af\u307e\u3067\u3001\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u7279\u306b\u3001BON\u30a2\u30d7\u30ea\u306f\u6708250\u6ce8\u6587\u306e\u5236\u9650\u3067\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u6ce8\u6587\u306b\u8ffd\u52a0\u6599\u91d1\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/shopify.pxf.io\/Gmeaak\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u7121\u6599\u3067BON\u8a66\u3059<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Potential_For_Abuse_And_Fraud\"><\/span><strong>\u60aa\u7528\u3068\u8a50\u6b3a\u306e\u53ef\u80fd\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u591a\u69d8\u306a\u793e\u4f1a\u306b\u304a\u3044\u3066\u3001\u4e00\u90e8\u306e\u9867\u5ba2\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30dd\u30a4\u30f3\u30c8\u3092\u5fe0\u5b9f\u3055\u3078\u306e\u5831\u916c\u3067\u306f\u306a\u304f\u304a\u91d1\u3068\u3057\u3066\u898b\u308b\u3053\u3068\u306f\u81ea\u7136\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5b9f\u969b\u306b\u4f55\u304b\u3092\u8cfc\u5165\u3057\u305f\u3044\u3068\u3044\u3046\u6c17\u6301\u3061\u306a\u3057\u306b\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3088\u3046\u3068\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u3053\u308c\u3089\u306e\u4eba\u3005\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u306e\u5831\u916c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u3057\u3070\u3057\u3070\u8a50\u6b3a\u7684\u306a\u65b9\u6cd5\u3067\u3001\u3042\u3089\u3086\u308b\u624b\u6bb5\u3092\u8b1b\u3058\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u60aa\u8cea\u306a\u9867\u5ba2\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8a50\u6b3a\u884c\u70ba\u306e\u53ef\u80fd\u6027\u3092\u5229\u7528\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30a2\u30ab\u30a6\u30f3\u30c8\u4e57\u3063\u53d6\u308a\uff1a\u8a50\u6b3a\u7684\u306a\u5831\u916c\u5f15\u304d\u63db\u3048\u306e\u305f\u3081\u306b\u9867\u5ba2\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u4e0d\u6b63\u30a2\u30af\u30bb\u30b9<\/li>\n\n\n\n<li class=\"translation-block\">\u5408\u6210\u8eab\u5143\u8a50\u6b3a\uff1a\u30dd\u30a4\u30f3\u30c8\u3092\u84c4\u7a4d\u3057\u5831\u916c\u3092\u5f15\u304d\u63db\u3048\u308b\u305f\u3081\u306b\u507d\u306e\u8eab\u5143\u3092\u4f5c\u6210<\/li>\n\n\n\n<li class=\"translation-block\">\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u8a50\u6b3a\uff1a\u9867\u5ba2\u304c\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3092\u60aa\u7528\u3057\u305f\u308a\u3001\u4e0d\u6b63\u53d6\u5f15\u3092\u4e3b\u5f35<\/li>\n\n\n\n<li class=\"translation-block\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u60aa\u7528\uff1a\u4e0d\u516c\u5e73\u306a\u5229\u76ca\u306e\u305f\u3081\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u629c\u3051\u7a74\u3084\u30b0\u30ea\u30c3\u30c1\u3092\u60aa\u7528<\/li>\n\n\n\n<li class=\"translation-block\">\u53d6\u5f15\u64cd\u4f5c\uff1a\u8a50\u6b3a\u5e2b\u304c\u3088\u308a\u591a\u304f\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u5831\u916c\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u53d6\u5f15\u3092\u64cd\u4f5c\u3057\u3088\u3046\u3068\u3059\u308b\u8a66\u307f<\/li>\n\n\n\n<li class=\"translation-block\">\u7d39\u4ecb\u60aa\u7528\uff1a\u9867\u5ba2\u3084\u8a50\u6b3a\u5e2b\u304c\u904e\u5ea6\u306e\u5831\u916c\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u60aa\u7528<\/li>\n\n\n\n<li class=\"translation-block\">\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u60aa\u7528\uff1a\u8a50\u6b3a\u5e2b\u304c\u76d7\u307e\u308c\u305f\u307e\u305f\u306f\u671f\u9650\u5207\u308c\u306e\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3092\u4f7f\u7528<\/li>\n\n\n\n<li class=\"translation-block\">\u30dd\u30a4\u30f3\u30c8\u30cf\u30c3\u30ad\u30f3\u30b0\uff1a\u8a50\u6b3a\u5e2b\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30b7\u30b9\u30c6\u30e0\u306e\u8106\u5f31\u6027\u3092\u898b\u3064\u3051\u3066\u60aa\u7528<\/li>\n\n\n\n<li class=\"translation-block\">\u8eab\u5143\u76d7\u7528\uff1a\u8a50\u6b3a\u5e2b\u304c\u9867\u5ba2\u306e\u8eab\u5143\u3092\u76d7\u3093\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30a2\u30af\u30bb\u30b9<\/li>\n\n\n\n<li class=\"translation-block\">\u5f93\u696d\u54e1\u3068\u306e\u5171\u8b00\uff1a\u5f93\u696d\u54e1\u304c\u8a50\u6b3a\u5e2b\u3068\u5171\u8b00\u3057\u3066\u30a2\u30af\u30bb\u30b9\u3084\u60c5\u5831\u3092\u63d0\u4f9b<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image4-1024x576.webp\" alt=\"Using credit cards to abuse loyalty programs.\" class=\"wp-image-14794\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image4-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image4-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image4-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image4-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image4-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Using credit cards to abuse loyalty programs.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_how_to_prevent_this_situation\"><\/span><strong>\u3067\u306f\u3001\u3053\u306e\u72b6\u6cc1\u3092\u3069\u306e\u3088\u3046\u306b\u9632\u3050\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u5185\u8535\u306e\u8a50\u6b3a\u9632\u6b62\u6a5f\u80fd\u3068\u5c02\u9580\u77e5\u8b58\u3092\u63d0\u4f9b\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3048\u3070\u3001Shopify\u30b9\u30c8\u30a2\u3092\u304a\u6301\u3061\u306e\u5834\u5408\u3001BON Loyalty\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u306eShopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea\u306f\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5bfe\u3059\u308b\u5805\u7262\u306a\u8a50\u6b3a\u691c\u51fa\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>BON\u30a2\u30d7\u30ea\u306e\u63a8\u5968\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001IP\u30a2\u30c9\u30ec\u30b9\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u4e0d\u6b63\u884c\u70ba\u3092\u963b\u6b62\u3057\u307e\u3059\u3002\u7d39\u4ecb\u8005\u306eIP\u30a2\u30c9\u30ec\u30b9\u3068\u63a8\u5968\u30a2\u30c9\u30ec\u30b9\u306f\u540c\u3058\u3067\u3042\u3063\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u7279\u306b\u3001\u904e\u53bb7\u65e5\u9593\u3067\u540c\u3058\u30a2\u30c9\u30ec\u30b9\u304b\u308910\u306e\u7d39\u4ecb\u30ea\u30f3\u30af\u304c\u6765\u305f\u5834\u5408\u3001IP\u30a2\u30c9\u30ec\u30b9\u306f\u8a50\u6b3a\u3092\u963b\u6b62\u3059\u308b\u305f\u3081\u306b\u7981\u6b62\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8a50\u6b3a\u306e\u691c\u51fa\u3068\u9632\u6b62\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001 <a href=\"https:\/\/www.klippa.com\/en\/blog\/information\/loyalty-fraud\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\u3067\u3088\u308a\u591a\u304f\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Managing_Data_Can_Be_Difficult_Or_Costly\"><\/span><strong>\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u56f0\u96e3\u3055\u307e\u305f\u306f\u30b3\u30b9\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u591a\u304f\u306e\u6709\u7528\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u306e\u306f\u56f0\u96e3\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30c7\u30fc\u30bf\u306e\u8907\u96d1\u3055\uff1a\u69cb\u9020\u5316\u3001\u975e\u69cb\u9020\u5316\u3001\u534a\u69cb\u9020\u5316\u306e\u591a\u69d8\u306a\u5f62\u5f0f\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u306b\u306f\u3001\u9ad8\u5ea6\u306a\u30c4\u30fc\u30eb\u3068\u5c02\u9580\u77e5\u8b58\u304c\u5fc5\u8981<\/li>\n\n\n\n<li class=\"translation-block\">\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u61f8\u5ff5\uff1a\u8cfc\u5165\u5c65\u6b74\u3001\u4eba\u53e3\u7d71\u8a08\u3001\u597d\u307f\u306a\u3069\u3002\u307e\u305f\u3001GDPR\u3084CCPA\u306a\u3069\u306e\u53b3\u683c\u306a\u898f\u5236\u306e\u5bfe\u8c61<\/li>\n\n\n\n<li class=\"translation-block\">\u30c7\u30fc\u30bf\u7d71\u5408\u306e\u8ab2\u984c\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u306a\u3069\u3001\u7570\u306a\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u76f4\u9762\u3002\u8907\u96d1\u3067\u3001\u5805\u7262\u306a\u30c7\u30fc\u30bf\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u304c\u5fc5\u8981<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u5834\u5408\u3001\u5f37\u529b\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30c4\u30fc\u30eb\u3068GDPR\u3001CCPA\u3001HIPAA\u306b\u5f93\u3063\u305f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3092\u6301\u3064\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63a2\u3059\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3067\u306f\u3001\u3042\u306a\u305f\u306b\u3068\u3063\u3066\u306e\u89e3\u6c7a\u7b56\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u5185\u8535\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u6a5f\u80fd\u3092\u6301\u3064\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092CRM\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u7c21\u5358\u306b\u63a5\u7d9a\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>GDPR\u3001CCPA\u3001HIPAA\u306a\u3069\u306e\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u6cd5\u3092\u9075\u5b88\u3059\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impact_On_Profit_Margins\"><\/span><strong>\u5229\u76ca\u7387\u3078\u306e\u5f71\u97ff<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5272\u5f15\u3068\u5831\u916c\u306e\u63d0\u4f9b\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u306e\u4e21\u65b9\u3067\u3059\u3002\u5229\u76ca\u7387\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3067\u306f\u3001\u3042\u306a\u305f\u306b\u3068\u3063\u3066\u306e\u89e3\u6c7a\u7b56\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30b3\u30b9\u30c8\u3068\u5229\u76ca\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u552f\u4e00\u306e\u65b9\u6cd5\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001\u305d\u306e\u9577\u671f\u6301\u7d9a\u53ef\u80fd\u6027\u8a08\u753b\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5225\u306e\u8a18\u4e8b\u3067\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e10\u306e\u4e3b\u8981\u6307\u6a19\u3068\u305d\u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><\/a>\u3092\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image1-1-1024x576.webp\" alt=\"BON app built-in reports feature\" class=\"wp-image-14795\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image1-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image1-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image1-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image1-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image1-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>BON app built-in reports feature<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Costs_Too_Much_But_Does_Not_Create_True_Brand_Loyalty\"><\/span><strong>\u30b3\u30b9\u30c8\u304c\u9ad8\u3059\u304e\u308b\u304c\u771f\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u751f\u307f\u51fa\u3055\u306a\u3044<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30b3\u30b9\u30c8\u304c\u9ad8\u3059\u304e\u3066\u3001\u5b9f\u969b\u306b\u306f\u4eba\u3005\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u30b3\u30df\u30c3\u30c8\u3055\u305b\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u304c\u771f\u306e\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u306a\u3044\u305f\u3081\u3001\u7c21\u5358\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5207\u308a\u66ff\u3048\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3042\u308a\u304c\u305f\u3044\u3053\u3068\u306b\u3001Sephora\u306e\u3088\u3046\u306a\u5927\u624b\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30d6\u30e9\u30f3\u30c9\u3067\u306a\u304f\u3066\u3082\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5c0f\u898f\u6a21\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u3001\u6b63\u3057\u3044\u6226\u7565\u3092\u53d6\u308c\u3070\u71b1\u5fc3\u306a\u9867\u5ba2\u57fa\u76e4\u3092\u80b2\u3066\u3089\u308c\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3001\u5f53\u30d6\u30ed\u30b0<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-build-a-loyalty-program-community\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u30ed\u30a4\u30e4\u30eb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\u30ac\u30a4\u30c9<\/strong><\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Negative_Reaction_From_Customers_If_You_End_The_Loyalty_Program\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d42\u4e86\u3057\u305f\u5834\u5408\u306e\u9867\u5ba2\u304b\u3089\u306e\u5426\u5b9a\u7684\u306a\u53cd\u5fdc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f55\u304b\u3092\u59cb\u3081\u308b\u3068\u304d\u306f\u3001\u305d\u308c\u3092\u7d42\u3048\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u3082\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u3070\u3057\u3070\u3001\u4f01\u696d\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u91cd\u8981\u306a\u8981\u56e0\u3060\u3063\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4e2d\u6b62\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u671f\u5f85\u306f\u88cf\u5207\u3089\u308c\u305f\u3068\u611f\u3058\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image6-1024x576.webp\" alt=\"Asos shoppers 'fuming' as online fashion retailer axes its A-list customer program\" class=\"wp-image-14796\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image6-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image6-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image6-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image6-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image6-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Asos shoppers &#8216;fuming&#8217; as online fashion retailer axes its A-list customer program<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3053\u306e\u5834\u5408\u306e\u552f\u4e00\u306e\u89e3\u6c7a\u7b56\u306f\u3001\u5fc3\u304b\u3089\u306e\u8b1d\u7f6a\u3092\u3057\u3001\u306a\u305c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u7d42\u4e86\u3059\u308b\u306e\u304b\u3092\u8aac\u660e\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u540c\u6642\u306b\u3001\u307e\u3060\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30dd\u30a4\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u306e\u5229\u76ca\u306e\u305f\u3081\u306b\u6e80\u8db3\u306e\u3044\u304f\u30dd\u30ea\u30b7\u30fc\u3092\u6301\u3064\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_Your_Business_Need_A_loyalty_program\"><\/span><strong>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e0a\u8a18\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u306e\u4e21\u65b9\u306b\u3064\u3044\u3066\u5b66\u3073\u307e\u3057\u305f\u3002\u304d\u3063\u3068\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u672c\u5f53\u306b\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u7591\u554f\u306b\u601d\u3063\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u90e8\u5206\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3044\u304f\u3064\u304b\u306e\u5074\u9762\u306b\u3064\u3044\u3066\u8a71\u3057\u3001\u81ea\u5206\u3067\u7b54\u3048\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_To_Consider_A_Loyalty_Program\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u691c\u8a0e\u3059\u3079\u304d\u6642\u671f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b\u524d\u306b\u3001\u305d\u308c\u304c\u826f\u3044\u9069\u5408\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u4f1a\u793e\u306e\u30cb\u30fc\u30ba\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u554f\u984c\u304c\u898b\u3089\u308c\u308b\u5834\u5408\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u958b\u59cb\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9ad8\u3044\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/strong><\/li>\n\n\n\n<li><strong>\u4f4e\u3044\u9867\u5ba2\u7dad\u6301\u7387<\/strong><\/li>\n\n\n\n<li><strong>\u3088\u308a\u6df1\u3044\u9867\u5ba2\u95a2\u4fc2\u3078\u306e\u6b32\u6c42<\/strong><\/li>\n\n\n\n<li class=\"translation-block\">\u7af6\u5408\u4ed6\u793e\u304c\u6210\u529f\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u6642\u306e\u7af6\u4e89\u5727\u529b\u3002\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u5c0e\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_The_Business_Types\"><\/span><strong>\u30d3\u30b8\u30cd\u30b9\u30bf\u30a4\u30d7\u306e\u691c\u8a0e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u79c1\u305f\u3061\u306e\u7d4c\u9a13\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30bf\u30a4\u30d7\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210\u306b\u9069\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u306e\u696d\u754c\u304c\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u9069\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n<p><strong>\u5c0f\u58f2\u696d\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\uff1a\u8863\u985e\u3001\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3001\u5c65\u7269<\/li>\n\n\n\n<li class=\"translation-block\">\u98df\u6599\u54c1\uff1a\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3001\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2<\/li>\n\n\n\n<li class=\"translation-block\">\u96fb\u5b50\u6a5f\u5668\uff1a\u5bb6\u96fb\u88fd\u54c1\u3001\u96fb\u5316\u88fd\u54c1<\/li>\n\n\n\n<li class=\"translation-block\">\u7f8e\u5bb9\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\uff1a\u5316\u7ca7\u54c1\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u3001\u30d8\u30a2\u30b1\u30a2<\/li>\n<\/ul>\n\n\n\n<p><strong>\u98f2\u98df\u696d\uff1a&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30ec\u30b9\u30c8\u30e9\u30f3\uff1a\u30c0\u30a4\u30cb\u30f3\u30b0\u3001\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u3001\u914d\u9054<\/li>\n\n\n\n<li class=\"translation-block\">\u30b3\u30fc\u30d2\u30fc\u30b7\u30e7\u30c3\u30d7\uff1a\u72ec\u7acb\u7cfb\u30ab\u30d5\u30a7\u3001\u30c1\u30a7\u30fc\u30f3\u5e97<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u4e00\u65b9\u3067\u3001\u81ea\u52d5\u8eca\u3084\u4f4f\u5b85\u7528\u54c1\u306e\u3088\u3046\u306a\u4e00\u56de\u9650\u308a\u306e\u8cfc\u5165\u30d3\u30b8\u30cd\u30b9\u306b\u306f\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3060\u3068\u306f\u601d\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u57fa\u672c\u7684\u306b\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u30bf\u30a4\u30d7\u304c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3067\u3042\u308b\u5834\u5408\u3001\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u5b9a\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u5fc3\u914d\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u5c0f\u898f\u6a21\u4f01\u696d\u3067\u3042\u3063\u3066\u3082\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u4f5c\u6210\u30ac\u30a4\u30c9\u306b\u5f93\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Your_Customer_Base\"><\/span><strong>\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u7406\u89e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u306b\u52a0\u3048\u3066\u3001\u4ee5\u4e0b\u306e\u8981\u56e0\u306e\u3044\u304f\u3064\u304b\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLTV\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u9ad8\u3044CLTV\u306f\u3001\u983b\u7e41\u306b\u8cfc\u5165\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u6301\u3064\u9867\u5ba2\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7406\u60f3\u7684\u306a\u5019\u88dc\u3067\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u4f4e\u3044CLTV\u306f\u3001\u9867\u5ba2\u304c\u4e00\u56de\u9650\u308a\u307e\u305f\u306f\u983b\u7e41\u3067\u306a\u3044\u8cfc\u5165\u3092\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5927\u304d\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3055\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image7-1024x576.webp\" alt=\"The formula for calculating Customer Lifetime Value (CLTV)\" class=\"wp-image-14797\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image7-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image7-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image7-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image7-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/10\/image7-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>The formula for calculating Customer Lifetime Value (CLTV)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u591a\u69d8\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u304c\u3042\u308b\u5834\u5408\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9ad8\u4fa1\u5024\u9867\u5ba2\u3092\u7279\u5b9a\u3057\u5831\u916c\u3092\u4e0e\u3048\u306a\u304c\u3089\u3001\u4ed6\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u8c61\u3092\u7d5e\u3063\u305f\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3088\u308a\u5c0f\u3055\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u6301\u3064\u30cb\u30c3\u30c1\u5e02\u5834\u3067\u3042\u3063\u3066\u3082\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5f37\u3044\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u9867\u5ba2\u884c\u52d5<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u3042\u306a\u305f\u306e\u9867\u5ba2\u304c\u983b\u7e41\u306b\u8cfc\u5165\u3057\u3001\u9ad8\u5ea6\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b9f\u88c5\u306f\u6210\u529f\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u7af6\u4e89\u74b0\u5883<\/strong><\/p>\n\n\n\n<p>\u7af6\u5408\u4ed6\u793e\u304c\u512a\u308c\u305f\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u5148\u3092\u884c\u304f\u305f\u3081\u306b\u72ec\u81ea\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u72ec\u81ea\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u4f1a\u793e\u3092\u969b\u7acb\u305f\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u79c1\u305f\u3061\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3059\u3079\u3066\u5b66\u3073\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u53ef\u80fd\u306a\u5229\u76ca\u3092\u30b3\u30b9\u30c8\u3068\u554f\u984c\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u76ee\u6a19\u3001\u5230\u9054\u3057\u305f\u3044\u4eba\u3005\u3001\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30ea\u30bd\u30fc\u30b9\u3092\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3001\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u5b9a\u3067\u304d\u307e\u3059\u3002\u7d20\u6674\u3089\u3057\u3044\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3057\u904b\u55b6\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e\u3088\u308a\u591a\u304f\u306e\u30d2\u30f3\u30c8\u3068\u60c5\u5831\u306b\u3064\u3044\u3066\u306f\u3001 <a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">our blog<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Are you interested in learning about the pros and cons of loyalty programs? Customer programs are common in many fields because they promise to keep customers<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":14799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,528],"tags":[219,221],"class_list":["post-14789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-loyalty-strategy","tag-loyalty-program-guide","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=14789"}],"version-history":[{"count":1,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14789\/revisions"}],"predecessor-version":[{"id":22103,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14789\/revisions\/22103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/14799"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=14789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=14789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=14789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}