{"id":14782,"date":"2024-10-10T04:16:02","date_gmt":"2024-10-10T04:16:02","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/blog\/attracting-new-customers-bfcm-2\/"},"modified":"2026-02-24T10:04:35","modified_gmt":"2026-02-24T10:04:35","slug":"unlocking-customer-loyalty-encourage","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/","title":{"rendered":"\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u89e3\u653e\uff1aBON Loyalty \u304c\u8cfc\u8cb7\u8005\u306e\u6b32\u6c42\u3092\u6e80\u305f\u3059\u30b5\u30dd\u30fc\u30c8\u65b9\u6cd5"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#The_Challenge_of_BFCM\" >BFCM\u306e\u6311\u6226<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#Understanding_Buyer_Needs_and_Wants_During_BFCM\" >BFCM\u671f\u9593\u4e2d\u306e\u8cfc\u5165\u8005\u306e\u30cb\u30fc\u30ba\u3068\u6b32\u6c42\u3092\u7406\u89e3\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#The_Role_of_BON_Loyalty_in_Meeting_Buyer_Needs\" >\u8cfc\u5165\u8005\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059BON Loyalty\u306e\u5f79\u5272<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#3_Personalized_Communication\" >3. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#4_VIP_Tiers\" >4. VIP\u30c6\u30a3\u30a2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#5_Referral_Program\" >5. \u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#Promoting_Your_Loyalty_Program_for_BFCM_Success\" >BFCM\u6210\u529f\u306e\u305f\u3081\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5ba3\u4f1d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#Common_Pitfalls_and_Ways_to_Avoid_Them\" >\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74\u3068\u56de\u907f\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#Frequently_Asked_Questions_FAQs\" >\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#Q1_How_do_I_ensure_my_loyalty_program_stands_out_during_BFCM\" >Q1\uff1aBFCM\u671f\u9593\u4e2d\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u969b\u7acb\u305f\u305b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#Q2_Can_I_run_a_loyalty_program_globally_with_BON_Loyalty\" >Q2\uff1aBON Loyalty\u3067\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u904b\u55b6\u3067\u304d\u307e\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#Q3_How_do_I_encourage_customers_to_return_after_BFCM\" >Q3\uff1aBFCM\u5f8c\u306b\u9867\u5ba2\u3092\u623b\u3089\u305b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#Q4_How_can_I_track_the_success_of_my_loyalty_program\" >Q4\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u3069\u306e\u3088\u3046\u306b\u8ffd\u8de1\u3067\u304d\u307e\u3059\u304b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/unlocking-customer-loyalty-encourage\/#Conclusion\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenge_of_BFCM\"><\/span><strong>BFCM\u306e\u6311\u6226<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\uff08BFCM\uff09\u306f\u5e74\u9593\u6700\u5927\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u3067\u3042\u308a\u3001Shopify\u30b9\u30c8\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u65b0\u898f\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u3001\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u91cd\u8981\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u6fc0\u3057\u3044\u7af6\u4e89\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u6d2a\u6c34\u306e\u4e2d\u3067\u3001\u76ee\u7acb\u3063\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6210\u529f\u3057\u305f\u9867\u5ba2\u7372\u5f97\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u57fa\u76e4\u3092\u7bc9\u304d\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u30b9\u30c8\u30a2\u304c\u6f5c\u5728\u7684\u306a\u8cfc\u5165\u8005\u3092\u547c\u3073\u8fbc\u3080\u3053\u3068\u306b\u82e6\u52b4\u3057\u3066\u3044\u307e\u3059\u3001\u7279\u306bBFCM\u671f\u9593\u4e2d\u306b\u304a\u3044\u3066\u3002\u5805\u5b9f\u306a\u6226\u7565\u306a\u3057\u306b\u3001\u8cb4\u91cd\u306a\u58f2\u4e0a\u3068\u6301\u7d9a\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u9003\u3059\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcWqdZzgxdBe0a65lZwZ3h8tf5nvWsEK8yAwId8Q-3y0kmgnUhbBGJShGqFncA_hvgbhkKtQDaRCzSLrq7ih0mExvGVBNrno7w5zpORvt_UfS_4A5gLke6lfVfHI4I5uP_VhR-AfVHAwon6tVCkaqpwDWg9?key=oGTM5CoQDeSgr3hMsTT4VQ\" width=\"686\" height=\"686\"><\/p>\n\n\n\n<p>\u30db\u30ea\u30c7\u30fc\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u304c\u8fd1\u3065\u304f\u306b\u3064\u308c\u3001\u5546\u4eba\u305f\u3061\u306f\u304a\u5f97\u306a\u53d6\u5f15\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3068\u3044\u3046\u3001\u8208\u596e\u3057\u306a\u304c\u3089\u3082\u56f0\u96e3\u306a\u6311\u6226\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\uff08BFCM\uff09\u306f\u3001\u5e74\u9593\u3067\u6700\u3082\u5fd9\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u671f\u9593\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u3001stakes\uff08\u8ced\u3051\u91d1\uff09\u304c\u9ad8\u3044\u6642\u671f\u3067\u3059\u3002\u3053\u306e\u91cd\u8981\u306a\u6642\u671f\u306b\u4e00\u5ea6\u9650\u308a\u306e\u8cfc\u5165\u8005\u3092\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u5909\u3048\u308b\u3053\u3068\u306f\u3001\u6301\u7d9a\u7684\u306a\u6210\u529f\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u91cd\u8981\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u5165\u8005\u306e\u30cb\u30fc\u30ba\u3068\u6b32\u6c42\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u306f\u5927\u5e45\u306a\u5272\u5f15\u3060\u3051\u3067\u306a\u304f\u3001\u4fa1\u5024\u3092\u611f\u3058\u3001\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u308b\u72ec\u7279\u306a\u4f53\u9a13\u3082\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u304c\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u3001\u8a8d\u77e5\u4fa1\u5024\u306e\u7d0443\uff05\u304c\u3053\u306e\u611b\u7740\u304b\u3089\u751f\u307e\u308c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Zoom\u30012023\u5e74\uff09\u3002\u5546\u4eba\u306f\u3001BON Loyalty\u306e\u5f37\u529b\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u6b32\u6c42\u3092\u52b9\u679c\u7684\u306b\u6e80\u305f\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u307f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9b45\u529b\u7684\u306a\u4f53\u9a13\u3092\u5275\u9020\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001BFCM\u671f\u9593\u4e2d\u306e\u8cfc\u5165\u8005\u884c\u52d5\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001BON Loyalty\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3068\u306e\u6301\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u5b9f\u884c\u53ef\u80fd\u306a\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u89e3\u653e\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u4eba\u306f\u53ce\u76ca\u5897\u52a0\u306e\u53ef\u80fd\u6027\u3092\u89e3\u304d\u660e\u304b\u3057\u3001\u30db\u30ea\u30c7\u30fc\u306e\u55a7\u9a12\u306e\u4e2d\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u969b\u7acb\u305f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Buyer_Needs_and_Wants_During_BFCM\"><\/span><strong>BFCM\u671f\u9593\u4e2d\u306e\u8cfc\u5165\u8005\u306e\u30cb\u30fc\u30ba\u3068\u6b32\u6c42\u3092\u7406\u89e3\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BFCM\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u71b1\u72c2\u304c\u59cb\u307e\u308b\u3068\u3001\u8cfc\u5165\u8005\u306f\u8cfc\u8cb7\u884c\u52d5\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u660e\u78ba\u306a\u52d5\u6a5f\u3092\u6301\u3063\u3066\u5e02\u5834\u306b\u53c2\u5165\u3057\u307e\u3059\u3002\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u5927\u5e45\u306a\u5272\u5f15\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30aa\u30d5\u30a1\u30fc\u306e\u9b45\u529b\u306b\u60f9\u304b\u308c\u308b\u4e00\u65b9\u3067\u3001\u5f7c\u3089\u306e\u6b32\u6c42\u306f\u5358\u306a\u308b\u7bc0\u7d04\u3092\u8d85\u3048\u3066\u5e83\u304c\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u4e00\u5ea6\u9650\u308a\u306e\u8cfc\u5165\u8005\u306f\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u79fb\u884c\u3059\u308b\u305f\u3081\u306e\u8aac\u5f97\u529b\u306e\u3042\u308b\u7406\u7531\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u78ba\u7acb\u306f\u3001\u4e00\u5ea6\u9650\u308a\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306b\u5909\u63db\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002\u5fe0\u5b9f\u306a\u9867\u5ba2\u306f\u3088\u308a\u983b\u7e41\u306b\u8cfc\u5165\u3092\u884c\u3044\u3001\u53d6\u5f15\u3042\u305f\u308a\u306b\u3088\u308a\u591a\u304f\u652f\u51fa\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306f\u65b0\u898f\u9867\u5ba2\u3088\u308a\u308267\uff05\u591a\u304f\u652f\u51fa\u3057\u3001\u9867\u5ba2\u7dad\u6301\u7387\u306e\u308f\u305a\u304b5\uff05\u306e\u5897\u52a0\u3067\u5229\u76ca\u304c\u6700\u592795\uff05\u307e\u3067\u6025\u4e0a\u6607\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u4eba\u306f\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u78ba\u4fdd\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u5b89\u4fa1\u3067\u3042\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdcUhZuTtX6OVXQv_WoyK7vmfd7ApIXLmddqWKi6MmuJaH20Y6GYQlMveuqK4aShELGEEZNzTSbogOW38po6COKhxZOPJdVjOeGvdTr7uzotI6ZH4Hii6BEgi-DtJjWcGROVitAXmA9JoeduWu1sLP6STfR?key=oGTM5CoQDeSgr3hMsTT4VQ\" width=\"686\" height=\"686\"><\/p>\n\n\n\n<p><strong>\u8cfc\u5165\u8005\u306e\u4e3b\u8981\u52d5\u6a5f<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u5272\u5f15\u3092\u8d85\u3048\u305f\u4fa1\u5024\u3078\u306e\u6b32\u6c42\n\u9867\u5ba2\u306f\u3001\u88fd\u54c1\u54c1\u8cea\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u542b\u3080\u5168\u4f53\u7684\u306a\u4fa1\u5024\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u3001\u8cfc\u5165\u304c\u4fa1\u683c\u3060\u3051\u3067\u306a\u304f\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3068\u53d7\u3051\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u6b63\u5f53\u5316\u3055\u308c\u308b\u3068\u611f\u3058\u305f\u3044\u306e\u3067\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u6e07\u671b\n\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u307e\u3059\u3002\u5f7c\u3089\u306e\u597d\u307f\u306b\u97ff\u304f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30aa\u30d5\u30a1\u30fc\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u307e\u3059\u307e\u3059\u52b9\u679c\u7684\u3067\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u611f\u60c5\u7684\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\n\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u306f\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u7406\u89e3\u3055\u308c\u3001\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u3068\u304d\u306b\u3088\u308a\u5fe0\u5b9f\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u5229\u4fbf\u6027\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u6027\n\u5fd9\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u306f\u5229\u4fbf\u6027\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u7c21\u5358\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u3001\u52b9\u7387\u7684\u306a\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u5229\u4fbf\u6027\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u6027\n\u5fd9\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u306f\u5229\u4fbf\u6027\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u7c21\u5358\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u3001\u52b9\u7387\u7684\u306a\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u4e3b\u8981\u52d5\u6a5f\u306b\u5bfe\u51e6\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u4eba\u306fBFCM\u671f\u9593\u4e2d\u306b\u9867\u5ba2\u306b\u97ff\u304f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u52b9\u679c\u7684\u306b\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002BON Loyalty\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u304b\u3089\u611f\u60c5\u7684\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u8853\u307e\u3067\u3001\u8cfc\u5165\u8005\u306e\u671f\u5f85\u306b\u6cbf\u3063\u305f\u6226\u7565\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3092\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_BON_Loyalty_in_Meeting_Buyer_Needs\"><\/span><strong>\u8cfc\u5165\u8005\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059BON Loyalty\u306e\u5f79\u5272<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u52d5\u6a5f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u4eba\u306fBFCM\u671f\u9593\u4e2d\u306e\u9867\u5ba2\u671f\u5f85\u306b\u6cbf\u3063\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002BON Loyalty\u306f\u3001\u8cfc\u5165\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u51e6\u3059\u308b\u6226\u7565\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u304b\u3089\u611f\u60c5\u7684\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u8853\u307e\u3067\u3001\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>1. \u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcHDyRx13RozeuBCU2glckcw1NGq20kj6ivB85QwDzI4NPJOteWcFm-wGAPYdD0Pzj9gzlO1FQjV9PG5QxWHmD6RYOLtJgzL7q3aUK_fcFt0KvlVWFfr3NJS9F3Sih8L1Hz4Hj1fE_CsO70kqlMJMA1PWf7?key=oGTM5CoQDeSgr3hMsTT4VQ\" width=\"690\" height=\"388\"><\/p>\n\n\n\n<p>BON Loyalty\u306e\u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\uff08LTO\uff09\u306b\u3088\u308a\u3001\u5546\u4eba\u306f2\u3064\u306e\u4e3b\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3068\u8cfc\u5165\uff09\u3067\u30dd\u30a4\u30f3\u30c8\u30922\u500d\u306b\u3059\u308b\u3053\u3068\u3067\u7dca\u6025\u6027\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306b\u5373\u5ea7\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3092\u4fc3\u3057\u3001\u6700\u521d\u304b\u3089\u5f7c\u3089\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u5831\u916c\u3092\u4e0e\u3048\u307e\u3059\u30022\u500d\u30dd\u30a4\u30f3\u30c8\u3067\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u5968\u52b1\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u4eba\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6025\u901f\u306b\u6210\u9577\u3055\u305b\u306a\u304c\u3089\u3001BFCM\u306a\u3069\u306e\u91cd\u8981\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u671f\u9593\u4e2d\u306e\u8cfc\u5165\u3082\u52d5\u6a5f\u3065\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5546\u4eba\u5411\u3051\u6226\u7565\uff1a \u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u306f\u3001BFCM\u306e\u5c11\u306a\u304f\u3068\u30821\u9031\u9593\u524d\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u3001\u5fe0\u5b9f\u306a\u5e38\u9023\u5ba2\u306b\u5909\u63db\u3059\u308b\u305f\u3081\u306b\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u958b\u59cb\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u5968\u52b1\u3059\u308b\u3053\u3068\u3067\u3001\u521d\u56de\u8cfc\u5165\u8005\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u3001\u5c06\u6765\u306e\u8cfc\u5165\u306e\u305f\u3081\u306b\u623b\u308b\u8aac\u5f97\u529b\u306e\u3042\u308b\u7406\u7531\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3001\u5e73\u5747\u6ce8\u6587\u4fa1\u984d\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u76ee\u6a19\u3067\u3042\u308b\u5834\u5408\u3001\u6ce8\u6587\u5b8c\u4e86\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308bLTO\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u88c5\u304c\u7279\u306b\u52b9\u679c\u7684\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u6226\u7565\u306f\u5373\u5ea7\u306e\u58f2\u4e0a\u3092\u4fc3\u9032\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u57fa\u76e4\u3082\u7bc9\u304d\u307e\u3059\u3002\u30aa\u30d5\u30a1\u30fc\u306e\u5468\u308a\u306b\u7dca\u6025\u6027\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u8fc5\u901f\u306b\u884c\u52d5\u3059\u308b\u3053\u3068\u3092\u52d5\u6a5f\u3065\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u623b\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002\u5546\u4eba\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30d0\u30ca\u30fc\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u3053\u308c\u3089\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u5ba3\u4f1d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30d5\u30a1\u30fc\u306e\u6642\u9593\u306b\u654f\u611f\u306a\u6027\u8cea\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3067\u3001\u5373\u5ea7\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3057\u3001\u9867\u5ba2\u304c\u8ffd\u52a0\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u6a5f\u4f1a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>2. \u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u5831\u916c<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd-tZD0s5XPX5D8SADFATtmhmhjEXpfWDkBSCHzuZet52csh9I8y9YpOta_G7IbdnBJh0zye_9aGJAqn0QWVtf9vlBuDrr-RxnJocdVdRweIKPvvpBCdDjkIZ7LT7LXWd019QUAMZjagDF_cU26dkENTypM?key=oGTM5CoQDeSgr3hMsTT4VQ\" width=\"691\" height=\"389\"><\/p>\n\n\n\n<p>BON Loyalty\u306f\u3001\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u5272\u5f15\u3001\u56fa\u5b9a\u91d1\u984d\u5272\u5f15\u3001\u9001\u6599\u7121\u6599\u3001\u3055\u3089\u306b\u306f\u7121\u6599\u88fd\u54c1\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u306e\u5272\u5f15\u3068\u3068\u3082\u306b\u3001\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u306e\u305f\u3081\u306e\u591a\u6570\u306e\u30eb\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u591a\u69d8\u6027\u306b\u3088\u308a\u3001\u5546\u4eba\u306f\u9867\u5ba2\u306e\u597d\u307f\u3068\u884c\u52d5\u306b\u5408\u81f4\u3059\u308b\u5831\u916c\u3092\u8a2d\u8a08\u3067\u304d\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3068POS\uff08\u8ca9\u58f2\u6642\u70b9\u60c5\u5831\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u306e\u4e21\u65b9\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5546\u4eba\u5411\u3051\u6226\u7565\uff1a \u5272\u5f15\u304c\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u5f15\u304d\u63db\u3048\u3067\u304d\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u306e\u5f15\u304d\u63db\u3048\u306b\u3001\u9867\u5ba2\u304c\u5c11\u306a\u304f\u3068\u30821\u56de\u3001\u6700\u59273\u56de\uff081-3\u56de\uff09\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u8981\u6c42\u3059\u308b\u30eb\u30fc\u30eb\u3092\u78ba\u7acb\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u983b\u5ea6\u3092\u8003\u616e\u3057\u3001\u73fe\u5b9f\u7684\u306a\u5831\u916c\u671f\u5f85\u3092\u8a2d\u5b9a\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u3088\u308a\u983b\u7e41\u306a\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalized_Communication\"><\/span><strong>3. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopify\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u3042\u308bKlaviyo\u3068\u306eBON Loyalty\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u5546\u4eba\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u57fa\u3065\u3044\u3066\u7279\u5b9a\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30c6\u30a3\u30a2\u3084\u30dd\u30a4\u30f3\u30c8\u6b8b\u9ad8\u306b\u5fdc\u3058\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u4eba\u306f\u500b\u3005\u306e\u597d\u307f\u306b\u97ff\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5546\u4eba\u5411\u3051\u6226\u7565\uff1a \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4f8b\u3048\u3070\u3001\u7570\u306a\u308b\u30c6\u30a3\u30a2\u306e\u9867\u5ba2\u306b\u5bfe\u8c61\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9001\u4fe1\u3057\u3001\u5f7c\u3089\u304c\u5229\u7528\u3067\u304d\u308b\u6392\u4ed6\u7684\u306a\u5831\u916c\u3092\u30cf\u30a4\u30e9\u30a4\u30c8\u3057\u307e\u3059\u3002VIP\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u8fd1\u65e5\u4e2d\u306e\u7279\u5225\u5272\u5f15\u306b\u3064\u3044\u3066\u8a73\u8ff0\u3059\u308b\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u65b0\u3057\u3044\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u6700\u521d\u306e\u5831\u916c\u3092\u3069\u308c\u3060\u3051\u8fc5\u901f\u306b\u7372\u5f97\u3067\u304d\u308b\u304b\u3092\u5f37\u8abf\u3059\u308b\u6b53\u8fce\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u53d7\u3051\u53d6\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u3088\u308a\u5f37\u3044\u611f\u60c5\u7684\u3064\u306a\u304c\u308a\u3092\u80b2\u307f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_VIP_Tiers\"><\/span><strong>4. VIP\u30c6\u30a3\u30a2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BON Loyalty\u306f\u3001\u9867\u5ba2\u306e\u652f\u51fa\u30ec\u30d9\u30eb\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u9020\u3092\u78ba\u7acb\u3057\u307e\u3059\u3002\u5404\u30c6\u30a3\u30a2\u306f\u518d\u5229\u7528\u53ef\u80fd\u306a\u5831\u916c\u3067\u8a2d\u5b9a\u3067\u304d\u3001\u5546\u4eba\u306f\u5404\u9867\u5ba2\u306e\u30c6\u30a3\u30a2\u30ec\u30d9\u30eb\u306b\u5408\u308f\u305b\u305f\u6392\u4ed6\u7684\u306a\u5272\u5f15\u3092\u9001\u4fe1\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5fe0\u5b9f\u306a\u9867\u5ba2\u3078\u306e\u611f\u8b1d\u3092\u793a\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u5f7c\u3089\u3068\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u7d46\u3082\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5546\u4eba\u5411\u3051\u6226\u7565\uff1a \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u5404\u30c6\u30a3\u30a2\u306e\u5229\u76ca\u3092\u660e\u78ba\u306b\u4f1d\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u3088\u308a\u9ad8\u3044\u30c6\u30a3\u30a2\u306b\u5bfe\u3057\u3066\u6307\u5b9a\u3055\u308c\u305f\u6642\u9593\u67a0\u5185\u3067\u5831\u916c\u30922\u500d\u306b\u3057\u3001\u518d\u5229\u7528\u53ef\u80fd\u306a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u6226\u7565\u306e\u5b9f\u88c5\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001BFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u7d42\u4e86\u3059\u308b\u524d\u306b\u3088\u308a\u9ad8\u3044\u30c6\u30a3\u30a2\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306b\u652f\u51fa\u3092\u5897\u3084\u3059\u3053\u3068\u3092\u9867\u5ba2\u306b\u52d5\u6a5f\u3065\u3051\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5f37\u5316\u3055\u308c\u305f\u5831\u916c\u306e\u671f\u9593\u9650\u5b9a\u306e\u6027\u8cea\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3067\u3001\u8208\u596e\u3068\u7dca\u6025\u6027\u3092\u4f5c\u308a\u51fa\u3057\u3001\u9867\u5ba2\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u3001\u6392\u4ed6\u7684\u306a\u5229\u76ca\u3092\u89e3\u9664\u3059\u308b\u3053\u3068\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/2026.bonloyalty.com\/ja\/docs\/vip-program\/how-to-set-up-vip-tier-program\/\">\u7d9a\u304d\u3092\u8aad\u3080\uff1aVIP\u30e9\u30f3\u30af\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Referral_Program\"><\/span><strong>5. \u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BON Loyalty\u304c\u63d0\u4f9b\u3059\u308b\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u5546\u4eba\u306e\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b8c\u5168\u6027\u3092\u78ba\u4fdd\u3057\u306a\u304c\u3089\u3001\u7d39\u4ecb\u8005\u3068\u7d39\u4ecb\u3055\u308c\u305f\u53cb\u4eba\u306e\u4e21\u65b9\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u4e0d\u6b63\u884c\u70ba\u9632\u6b62\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u7d44\u307f\u8fbc\u3093\u3067\u3044\u307e\u3059\u3002\u3053\u306e\u4e8c\u91cd\u5831\u916c\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u63a8\u5968\u3059\u308b\u3053\u3068\u3092\u4fc3\u3057\u3001\u76f8\u4e92\u306b\u6709\u76ca\u306a\u95a2\u4fc2\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5546\u4eba\u5411\u3051\u6226\u7565\uff1a \u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u4e2d\u306b\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7a4d\u6975\u7684\u306b\u5ba3\u4f1d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4f8b\u3048\u3070\u3001\u5546\u4eba\u306f\u65b0\u898f\u9867\u5ba2\u306b\u3001\u6b21\u56de\u8cfc\u5165\u6642\u306e\u8ffd\u52a0\u30dd\u30a4\u30f3\u30c8\u3084\u5272\u5f15\u306a\u3069\u306e\u30dc\u30fc\u30ca\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u3001\u73fe\u5728\u306e\u9867\u5ba2\u304c\u53cb\u4eba\u3084\u5bb6\u65cf\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u5968\u52b1\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u5831\u916c\u3092\u4e0e\u3048\u306a\u304c\u3089\u9867\u5ba2\u7372\u5f97\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promoting_Your_Loyalty_Program_for_BFCM_Success\"><\/span><strong>BFCM\u6210\u529f\u306e\u305f\u3081\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5ba3\u4f1d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u5b9a\u306f\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3059\u304e\u307e\u305b\u3093\u3002\u7279\u306b\u9ad8\u3044\u8ced\u3051\u91d1\u306eBFCM\u671f\u9593\u4e2d\u306b\u3001\u65b0\u3057\u3044\u30e1\u30f3\u30d0\u30fc\u3092\u60f9\u304d\u3064\u3051\u3001\u30ea\u30d4\u30fc\u30c8\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u52b9\u679c\u7684\u306b\u5ba3\u4f1d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5ba3\u4f1d\u3059\u308b\u969b\u3001\u53ef\u8996\u6027\u304c\u6700\u91cd\u8981\u3067\u3042\u308a\u3001\u5546\u4eba\u306f\u9732\u51fa\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3042\u3089\u3086\u308b\u9867\u5ba2\u63a5\u70b9\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002BON Loyalty\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u3068\u5c02\u7528\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30da\u30fc\u30b8\u306f\u3001\u8a2a\u554f\u8005\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4f53\u9a13\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002BFCM\u304c\u59cb\u307e\u308b\u524d\u306b\u9867\u5ba2\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u4fc3\u3059\u30d0\u30ca\u30fc\u3084\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u8208\u596e\u3068\u7dca\u6025\u6027\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3082\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5ba3\u4f1d\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u53c2\u52a0\u306e\u5229\u76ca\u3092\u7d39\u4ecb\u3059\u308b\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9867\u5ba2\u306b\u97ff\u304d\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30d3\u30c7\u30aa\u306a\u3069\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u3001\u9867\u5ba2\u304c\u5831\u916c\u3092\u7372\u5f97\u3057\u5f15\u304d\u63db\u3048\u308b\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u671f\u9593\u9650\u5b9a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30aa\u30d5\u30a1\u30fc\u3084\u7d39\u4ecb\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u30cf\u30a4\u30e9\u30a4\u30c8\u3059\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u304c\u53cb\u4eba\u3084\u5bb6\u65cf\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u4fc3\u3057\u3001\u305d\u306e\u5230\u9054\u7bc4\u56f2\u3092\u62e1\u5927\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u305f\u5f8c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u81ea\u52d5\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30e1\u30f3\u30d0\u30fc\u306b\u30dd\u30a4\u30f3\u30c8\u6b8b\u9ad8\u3001\u65b0\u3057\u3044\u5831\u916c\u3001\u4eca\u5f8c\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u5b9a\u671f\u7684\u306b\u901a\u77e5\u3067\u304d\u307e\u3059\u3002\u7279\u306bBFCM\u304c\u8fd1\u3065\u304f\u306b\u3064\u308c\u3066\u306e\u6392\u4ed6\u7684\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u7dca\u6025\u6027\u3092\u4f5c\u308a\u51fa\u3057\u3001\u9867\u5ba2\u306b\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Pitfalls_and_Ways_to_Avoid_Them\"><\/span><strong>\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74\u3068\u56de\u907f\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">BFCM\u306f\u8c4a\u5bcc\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u304c\u3001\u5546\u4eba\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u640d\u306a\u3046\u53ef\u80fd\u6027\u306e\u3042\u308b\u6f5c\u5728\u7684\u306a\u843d\u3068\u3057\u7a74\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u3082\u91cd\u8981\u306a\u9593\u9055\u3044\u306e\u4e00\u3064\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7169\u96d1\u306a\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u30d7\u30ed\u30bb\u30b9\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u306fBFCM\u671f\u9593\u4e2d\u306b\u3057\u3070\u3057\u3070\u6642\u9593\u306b\u8ffd\u308f\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3001\u904e\u5ea6\u306b\u8907\u96d1\u306a\u767b\u9332\u624b\u7d9a\u304d\u306f\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u306e\u653e\u68c4\u3068\u6a5f\u4f1a\u306e\u640d\u5931\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002Shopify\u306eNew Customer Account\u3068\u306eBON Loyalty\u306e\u7d71\u5408\u3092\u6d3b\u7528\u3057\u3066\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u30d7\u30ed\u30bb\u30b9\u3092\u7c21\u7d20\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8fc5\u901f\u306a\u767b\u9332\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3046\u4e00\u3064\u306e\u4e00\u822c\u7684\u306a\u554f\u984c\u306f\u3001BFCM\u5f8c\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8efd\u8996\u3059\u308b\u3053\u3068\u3067\u3059\u3002BFCM\u306e\u8208\u596e\u306e\u5f8c\u3001\u5546\u4eba\u306f\u65b0\u3057\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30e1\u30f3\u30d0\u30fc\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304b\u3089\u610f\u56f3\u305b\u305a\u306b\u7126\u70b9\u3092\u79fb\u3059\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u8cfc\u5165\u5f8c\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u5931\u6557\u306f\u3001\u7121\u95a2\u5fc3\u3068\u7dad\u6301\u7387\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306b\u611f\u8b1d\u3057\u3001\u30dd\u30a4\u30f3\u30c8\u6b8b\u9ad8\u3068\u5831\u916c\u3092\u601d\u3044\u51fa\u3055\u305b\u308b\u81ea\u52d5\u5316\u3055\u308c\u305f\u8cfc\u5165\u5f8c\u30e1\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5f37\u3044\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u6210\u529f\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9375\u3067\u3059\u3002\u9867\u5ba2\u306f\u5229\u76ca\u3001\u30eb\u30fc\u30eb\u3001\u5229\u7528\u53ef\u80fd\u306a\u5831\u916c\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u95a2\u3059\u308b\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u3063\u3066\u660e\u78ba\u3067\u7c21\u6f54\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u3001\u6df7\u4e71\u3068\u96e2\u8131\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span><strong>\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q1_How_do_I_ensure_my_loyalty_program_stands_out_during_BFCM\"><\/span><strong>Q1\uff1aBFCM\u671f\u9593\u4e2d\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u969b\u7acb\u305f\u305b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">A\uff1a\u969b\u7acb\u3064\u9375\u306f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u306a\u3044\u30e6\u30cb\u30fc\u30af\u3067\u4fa1\u5024\u306e\u3042\u308b\u5831\u916c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002BON Loyalty\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u5831\u916c\u3092\u4f7f\u7528\u3057\u3066\u30012\u500d\u30dd\u30a4\u30f3\u30c8\u3001\u6392\u4ed6\u7684\u5272\u5f15\u306a\u3069\u306eBFCM\u5c02\u7528\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u8abf\u6574\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u3089\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u660e\u78ba\u306b\u4f1d\u3048\u3001\u53ef\u8996\u6027\u3092\u6700\u5927\u5316\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q2_Can_I_run_a_loyalty_program_globally_with_BON_Loyalty\"><\/span><strong>Q2\uff1aBON Loyalty\u3067\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u904b\u55b6\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">A\uff1a\u306f\u3044\uff01BON Loyalty\u306f250\u4ee5\u4e0a\u306e\u8a00\u8a9e\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304a\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u56fd\u969b\u5e02\u5834\u306b\u7c21\u5358\u306b\u62e1\u5f35\u3067\u304d\u307e\u3059\u3002\u7570\u306a\u308b\u5730\u57df\u5411\u3051\u306b\u5831\u916c\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306fBFCM\u671f\u9593\u4e2d\u306b\u7279\u306b\u6709\u76ca\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q3_How_do_I_encourage_customers_to_return_after_BFCM\"><\/span><strong>Q3\uff1aBFCM\u5f8c\u306b\u9867\u5ba2\u3092\u623b\u3089\u305b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">A\uff1aBFCM\u5f8c\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u91cd\u8981\u3067\u3059\u3002BON\u306e\u81ea\u52d5\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u306b\u30dd\u30a4\u30f3\u30c8\u6b8b\u9ad8\u3092\u601d\u3044\u51fa\u3055\u305b\u3001\u6392\u4ed6\u7684\u306a\u30dd\u30b9\u30c8\u30db\u30ea\u30c7\u30fc\u5831\u916c\u3092\u63d0\u4f9b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3001BFCM\u671f\u9593\u4e2d\u306b\u751f\u6210\u3055\u308c\u305f\u521d\u671f\u95a2\u5fc3\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q4_How_can_I_track_the_success_of_my_loyalty_program\"><\/span><strong>Q4\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u3069\u306e\u3088\u3046\u306b\u8ffd\u8de1\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">A\uff1aBON Loyalty\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3001\u30dd\u30a4\u30f3\u30c8\u5f15\u304d\u63db\u3048\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u306e\u4e3b\u8981\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u76e3\u8996\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u5b9a\u671f\u7684\u306b\u30ec\u30d3\u30e5\u30fc\u3057\u3066\u3001\u6210\u529f\u3057\u305f\u6226\u7565\u3068\u6539\u5584\u9818\u57df\u3092\u7279\u5b9a\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u52b9\u679c\u7684\u306b\u6539\u826f\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306e\u7af6\u4e89\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u89e3\u653e\u306f\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002BON Loyalty\u306e\u5f37\u529b\u306a\u6a5f\u80fd\u306b\u3088\u308a\u3001\u5546\u4eba\u306f\u9867\u5ba2\u306b\u97ff\u304d\u3001\u6301\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u80b2\u3080\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u5916\u7684\u306a\u30aa\u30d5\u30a1\u30ea\u30f3\u30b0\u3001\u611f\u60c5\u7684\u3064\u306a\u304c\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3078\u306e\u6b32\u6c42\u306a\u3069\u3001\u8cfc\u5165\u8005\u306e\u52d5\u6a5f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u4eba\u306f\u8074\u8846\u306e\u72ec\u81ea\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3088\u3046\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002BFCM\u304c\u8fd1\u3065\u304f\u4eca\u3001BON Loyalty\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u7dad\u6301\u3092\u5411\u4e0a\u3055\u305b\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u3001\u9867\u5ba2\u304c\u623b\u308a\u7d9a\u3051\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3059\u308b\u7d76\u597d\u306e\u6642\u671f\u3067\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u52b9\u679c\u7684\u306b\u5ba3\u4f1d\u3057\u3001\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u5ea6\u9650\u308a\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u5fe0\u5b9f\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u306b\u5909\u3048\u308b\u9b45\u529b\u7684\u306a\u4f53\u9a13\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7e41\u6804\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u6a5f\u4f1a\u3092\u53d7\u3051\u5165\u308c\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3068\u305d\u306e\u5f8c\u306b\u30d3\u30b8\u30cd\u30b9\u304c\u7e41\u6804\u3059\u308b\u306e\u3092\u898b\u5b88\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u5c0f\u3055\u306a\u30b7\u30e7\u30c3\u30d7\u3067\u3042\u308c\u5927\u4f01\u696d\u3067\u3042\u308c\u3001\u79c1\u305f\u3061\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406\u3092\u7c21\u5358\u306b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u5b9f\u969b\u306e\u6e2c\u5b9a\u53ef\u80fd\u306a\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u300124\u6642\u9593365\u65e5\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\uff01<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/shopify.pxf.io\/zN1km7\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u7121\u6599\u3067BON\u8a66\u3059<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The Challenge of BFCM Black Friday and Cyber Monday (BFCM) are the biggest shopping events of the year, presenting a crucial opportunity for Shopify store owners<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":14802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,528],"tags":[221,364],"class_list":["post-14782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-loyalty-strategy","tag-loyalty-marketing-guide","tag-bfcm-strategies"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=14782"}],"version-history":[{"count":1,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14782\/revisions"}],"predecessor-version":[{"id":22104,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14782\/revisions\/22104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/14802"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=14782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=14782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=14782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}