{"id":14333,"date":"2024-08-23T07:07:59","date_gmt":"2024-08-23T07:07:59","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=14333"},"modified":"2026-02-24T10:09:31","modified_gmt":"2026-02-24T10:09:31","slug":"bfcm-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/","title":{"rendered":"BFCM 2026: A Comprehensive Guide for E-commerce Stores"},"content":{"rendered":"<p>BFCM 2024\u306f\u5e74\u9593\u6700\u5927\u306e\u8cfc\u5165\u65e5\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3092\u6253\u3061\u8ca0\u304b\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u58f2\u4e0a\u3092\u4e0a\u3052\u3001\u4eba\u3005\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u5fe0\u5b9f\u306b\u3059\u308b\u6a5f\u4f1a\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u306b\u306f\u5927\u304d\u306a\u8cac\u4efb\u304c\u4f34\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u5fc3\u914d\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u79c1\u305f\u3061\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u5c0f\u4f01\u696d\u5411\u3051\u306eBFCM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30a4\u30c7\u30a2\u3092\u304a\u898b\u305b\u3057\u307e\u3059\u3002\u3053\u306eE\u30b3\u30de\u30fc\u30b9\u30d4\u30fc\u30af\u30b7\u30fc\u30ba\u30f3\u4e2d\u306b\u751f\u304d\u6b8b\u308a\u3001\u7e41\u6804\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3068\u6d1e\u5bdf\u3092\u8eab\u306b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Overview_Of_BFCM_2024\" >BFCM 2024\u306e\u6982\u8981<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#What_Is_BFCM\" >BFCM\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#When_Is_BFCM_2024\" >BFCM 2024\u306f\u3044\u3064\u3067\u3059\u304b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#How_Is_BFCM_2024_Different_From_Previous_Years\" >BFCM 2024\u306f\u904e\u53bb\u306e\u5e74\u3068\u3069\u3046\u9055\u3046\u304b\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#1_Kickoff_May_Be_Sooner_Than_Usual\" >1. \u958b\u59cb\u304c\u4f8b\u5e74\u3088\u308a\u65e9\u3044\u53ef\u80fd\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#2_Customers_Start_Researching_Early\" >2. \u9867\u5ba2\u306f\u65e9\u671f\u306b\u8abf\u67fb\u3092\u958b\u59cb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#3_Rise_Of_Mobile_Commerce\" >3. \u30e2\u30d0\u30a4\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u53f0\u982d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#4_Paid_Search_Is_Most_Likely_To_Be_At_Its_Best\" >4. \u6709\u6599\u691c\u7d22\u304c\u6700\u9ad8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#5_People_Want_More_Deals_And_Discounts\" >5. \u4eba\u3005\u306f\u3088\u308a\u591a\u304f\u306e\u53d6\u5f15\u3068\u5272\u5f15\u3092\u6c42\u3081\u308b&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#6_Health_Beauty_And_Apparel_Companies_Will_Grow_Most\" >6. \u5065\u5eb7\u3001\u7f8e\u5bb9\u3001\u30a2\u30d1\u30ec\u30eb\u4f01\u696d\u304c\u6700\u3082\u6210\u9577<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#7_Sales_Will_Come_From_Social_Shopping\" >7. \u58f2\u4e0a\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304b\u3089\u6765\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#8_High_Expectations_Of_Customer_Support\" >8. \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3078\u306e\u9ad8\u3044\u671f\u5f85<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#BFCM_2024_Readiness_Checklist\" >BFCM 2024\u6e96\u5099\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Website_Optimization\" >\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6700\u9069\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Inventory_Management\" >\u5728\u5eab\u7ba1\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Customer_Support_Preparation\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u6e96\u5099<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Crafting_The_Perfect_BFCM_2024_Marketing_Strategy\" >\u5b8c\u74a7\u306aBFCM 2024\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4f5c\u6210<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Email_Marketing\" >\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Social_Media_Marketing\" >\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Paid_Advertising\" >\u6709\u6599\u5e83\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Creating_Irresistible_BFCM_2024_Offers\" >\u9b45\u529b\u7684\u306aBFCM 2024\u30aa\u30d5\u30a1\u30fc\u306e\u4f5c\u6210<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Types_Of_Offers_That_Resonate_With_Customers\" >\u9867\u5ba2\u306b\u97ff\u304f\u30aa\u30d5\u30a1\u30fc\u306e\u30bf\u30a4\u30d7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Testing_Offers_Before_BFCM\" >BFCM\u524d\u306e\u30aa\u30d5\u30a1\u30fc\u30c6\u30b9\u30c8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Enhancing_User_Experience_During_BFCM_2024\" >BFCM 2024\u4e2d\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Designing_A_User-Friendly_Interface\" >\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Simplifying_Navigation_And_Checkout_Process\" >\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3068\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u306e\u7c21\u7d20\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Enhancing_Search_Functionality_And_Product_Recommendations\" >\u691c\u7d22\u6a5f\u80fd\u3068\u88fd\u54c1\u63a8\u5968\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Mobile_Optimization_Techniques\" >\u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316\u30c6\u30af\u30cb\u30c3\u30af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Mobile-First_Design_Principles\" >\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u30c7\u30b6\u30a4\u30f3\u539f\u5247<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Ensuring_Smooth_Checkout_On_Mobile_Devices\" >\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306e\u78ba\u4fdd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Maximizing_Sales_On_BFCM_2024_Day-Of_Strategies\" >BFCM 2024\u3067\u306e\u58f2\u4e0a\u6700\u5927\u5316\uff1a\u5f53\u65e5\u6226\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Real-Time_Monitoring_And_Analytics\" >\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u76e3\u8996\u3068\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Leveraging_Social_Proof_And_Urgency\" >\u793e\u4f1a\u7684\u8a3c\u660e\u3068\u7dca\u6025\u6027\u306e\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Customer_Support\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Post-BFCM_2024_What_Comes_Next\" >BFCM 2024\u5f8c\uff1a\u6b21\u306b\u4f55\u304c\u6765\u308b\u304b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#Post-BFCM_Analysis\" >BFCM\u5f8c\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/bfcm-comprehensive-guide\/#BFCM_2024_New_Customer_Retention_Post-purchase_Engagement_Strategies\" >BFCM 2024\u65b0\u898f\u9867\u5ba2\u7dad\u6301\uff1a\u8cfc\u5165\u5f8c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overview_Of_BFCM_2024\"><\/span><strong>BFCM 2024\u306e\u6982\u8981<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_BFCM\"><\/span><strong>BFCM\u3068\u306f\u4f55\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8ab0\u304b\u304c\u300cBFCM\u300d\u3068\u8a00\u3046\u5834\u5408\u3001\u300c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30fb\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u59cb\u307e\u308a\u3092\u544a\u3052\u308b2\u3064\u306e\u5927\u304d\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65e5\u3067\u3059\u3002\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u611f\u8b1d\u796d\u306e\u7fcc\u65e5\u3067\u3001\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306f\u611f\u8b1d\u796d\u306e\u5f8c\u306e\u6708\u66dc\u65e5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u3001BFCM\u306f\u5e97\u8217\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3001\u7279\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u3068\u3088\u308a\u591a\u304f\u306e\u58f2\u4e0a\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Is_BFCM_2024\"><\/span><strong>BFCM 2024\u306f\u3044\u3064\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u3001\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u3067\u7d42\u308f\u308b\u9031\u672b\u30bb\u30fc\u30eb\u306e\u59cb\u307e\u308a\u3067\u3059\u3002\u3053\u308c\u306f\u5e97\u8217\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65e5\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f2024\u5e7411\u670829\u65e5\u306b\u958b\u50ac\u3055\u308c\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306f2024\u5e7412\u67082\u65e5\u306b\u7d9a\u304d\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Is_BFCM_2024_Different_From_Previous_Years\"><\/span><strong>BFCM 2024\u306f\u904e\u53bb\u306e\u5e74\u3068\u3069\u3046\u9055\u3046\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u306f\u5e38\u306b\u5909\u5316\u3059\u308b\u5c0f\u58f2\u74b0\u5883\u3068\u3068\u3082\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u79c1\u305f\u3061\u4e21\u65b9\u3068\u3082\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u79c1\u305f\u3061\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u304c\u904e\u53bb\u306e\u5e74\u3068\u4f55\u304c\u9055\u3046\u304b\u3001\u305d\u3057\u3066\u3053\u308c\u3089\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306b\u3053\u3053\u306b\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Kickoff_May_Be_Sooner_Than_Usual\"><\/span><strong>1. \u958b\u59cb\u304c\u4f8b\u5e74\u3088\u308a\u65e9\u3044\u53ef\u80fd\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\uff08BFCM\uff09\u306e\u8cb7\u3044\u7269\u306f\u3001\u5e74\u3005\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.bcg.com\/press\/9november2023-black-friday-cost-of-living-crisis-drives-hunt-for-bargains\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30dc\u30b9\u30c8\u30f3\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30fb\u30b0\u30eb\u30fc\u30d7\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u30012023\u5e74\u306b\u306f\u7c73\u56fd\u4eba\u53e3\u306e74\uff05\u4ee5\u4e0a\u304c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u4e88\u5b9a\u3060\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5c0f\u58f2\u696d\u8005\u306f\u4eca\u5e74\u3001\u7af6\u4e89\u306e\u6fc0\u5316\u3092\u4e88\u60f3\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">2024\u5e74\u306e\u3088\u308a\u77ed\u3044\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306f\u3001\u3053\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u5927\u304d\u306a\u7406\u7531\u3067\u3059\u3002\u611f\u8b1d\u796d\u3068\u30af\u30ea\u30b9\u30de\u30b9\u306e\u9593\u306b\u308f\u305a\u304b27\u65e5\u3057\u304b\u306a\u3044\u305f\u3081\u3001\u5e97\u8217\u306f\u30db\u30ea\u30c7\u30fc\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u6642\u9593\u304c\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customers_Start_Researching_Early\"><\/span><strong>2. \u9867\u5ba2\u306f\u65e9\u671f\u306b\u8abf\u67fb\u3092\u958b\u59cb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u5e74\u672b\u5e74\u59cb\u304c\u8fd1\u3065\u304f\u306b\u3064\u308c\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u307e\u3059\u307e\u3059\u8ce2\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/online-use-for-in-store-purchase\/\" target=\"_blank\">Google\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u30012023\u5e74\u306b\u306f\u7c73\u56fd\u306e\u8cfc\u5165\u8005\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u5e97\u8217\u306b\u884c\u304f\u524d\u306b\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u5f7c\u3089\u304c\u4f55\u30f6\u6708\u306b\u3082\u308f\u305f\u3063\u3066\u30db\u30ea\u30c7\u30fc\u306e\u52c9\u5f37\u3068\u7269\u306e\u8cfc\u5165\u306b\u6642\u9593\u3092\u8cbb\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3082\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Rise_Of_Mobile_Commerce\"><\/span><strong>3. \u30e2\u30d0\u30a4\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u53f0\u982d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-commerce-1024x576.webp\" alt=\"Nowadays, consumers tend to shop via mobile.\" class=\"wp-image-14334\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-commerce-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-commerce-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-commerce-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-commerce-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-commerce-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Consumers tend to shop via mobile.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/blog.cloudflare.com\/cyber-week-analyzing-internet-traffic-and-e-commerce-trends\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cloudflare\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u30b5\u30a4\u30d0\u30fc\u30a6\u30a3\u30fc\u30af5\u65e5\u9593\u306e\u4e2d\u3067\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u304c\u30e2\u30d0\u30a4\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u6700\u3082\u6df7\u96d1\u3057\u300155.3\uff05\u306e\u30a2\u30af\u30bb\u30b9\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u884c\u308f\u308c\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u30012024\u5e74\u306eBFCM\u30b7\u30fc\u30ba\u30f3\u3082\u4ed6\u306e\u30c7\u30d0\u30a4\u30b9\u3088\u308a\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u304b\u3063\u305f\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Paid_Search_Is_Most_Likely_To_Be_At_Its_Best\"><\/span><strong>4. \u6709\u6599\u691c\u7d22\u304c\u6700\u9ad8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/news.adobe.com\/news\/news-details\/2024\/Media-Alert-Adobe-Holiday-Shopping-Season-Drove-a-Record-222.1-Billion-Online\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adobe\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u4e2d\u3001\u5c0f\u58f2\u696d\u8005\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u306e29.4\uff05\u304c\u6709\u6599\u691c\u7d22\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001BFCM 2024\u306e\u58f2\u4e0a\u306b\u304a\u3044\u3066\u3082\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u691c\u7d22\u306f\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_People_Want_More_Deals_And_Discounts\"><\/span><strong>5. \u4eba\u3005\u306f\u3088\u308a\u591a\u304f\u306e\u53d6\u5f15\u3068\u5272\u5f15\u3092\u6c42\u3081\u308b&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/unctad.org\/news\/global-economic-growth-set-slow-26-2024-just-above-recession-threshold\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u56fd\u9023\u8cbf\u6613\u958b\u767a\u4f1a\u8b70\uff08UNCTAD\uff09<\/a>\u306b\u3088\u308b\u3068\u30012024\u5e74\u306e\u4e16\u754c\u7d4c\u6e08\u306e\u6210\u9577\u7387\u306f2.6\uff05\u306b\u3068\u3069\u307e\u308a\u3001\u3053\u308c\u306f\u4e00\u822c\u7684\u306b\u666f\u6c17\u6e1b\u901f\u3068\u898b\u306a\u3055\u308c\u308b2.5\uff05\u3092\u308f\u305a\u304b\u306b\u4e0a\u56de\u308b\u6c34\u6e96\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6587\u8108\u3067\u3001\u9867\u5ba2\u306f\u5e74\u9593\u3067\u6700\u3082\u6d3b\u767a\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u4e2d\u3067\u3082\u304a\u91d1\u3092\u7bc0\u7d04\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5f7c\u3089\u306f\u3088\u308a\u826f\u3044\u30aa\u30d5\u30a1\u30fc\u3068\u4fa1\u683c\u306e\u5546\u54c1\u3092\u63a2\u3059\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Health_Beauty_And_Apparel_Companies_Will_Grow_Most\"><\/span><strong>6. \u5065\u5eb7\u3001\u7f8e\u5bb9\u3001\u30a2\u30d1\u30ec\u30eb\u4f01\u696d\u304c\u6700\u3082\u6210\u9577<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/foxecom.com\/blogs\/all\/black-friday-2024-trends\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Foxecom\u306e\u30c7\u30fc\u30bf<\/a>\u306b\u3088\u308b\u3068\u30012024\u5e74\u7b2c1\u56db\u534a\u671f\u306b\u306f\u300c\u30d8\u30eb\u30b9\uff06\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u300d\u5206\u91ce\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u304c\u6700\u3082\u4f38\u3073\uff08+12\uff05\uff09\u3001\u305d\u306e\u305f\u30812024\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3084\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u3067\u306f\u3001\u3053\u306e\u5206\u91ce\u306e\u58f2\u4e0a\u5897\u304c\u671f\u5f85\u3067\u304d\u305d\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>COVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u3001\u4eba\u3005\u306f\u5065\u5eb7\u3068\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u306b\u3088\u308a\u610f\u8b58\u7684\u306b\u306a\u308a\u3001\u512a\u5148\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u601d\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u5f7c\u3089\u306e\u8cfc\u8cb7\u7fd2\u6163\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Sales_Will_Come_From_Social_Shopping\"><\/span><strong>7. \u58f2\u4e0a\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304b\u3089\u6765\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.salesforce.com\/blog\/holiday-shopping-season-results\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Salesforce\u306e2023\u5e74\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u7d4c\u7531\u3067\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u4eba\u306f\u524d\u5e74\u306e5\u500d\u306b\u9054\u3057\u3001\u30e1\u30fc\u30eb\u3084\u30a6\u30a7\u30d6\u5e83\u544a\u4ee5\u4e0a\u306e\u96c6\u5ba2\u52b9\u679c\u3092\u793a\u3057\u307e\u3057\u305f\u3002Z\u4e16\u4ee3\u3084Y\u4e16\u4ee3\u306b\u3068\u3063\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u751f\u6d3b\u5fc5\u9700\u54c1\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3084\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\uff08BFCM\uff09\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3067\u3042\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_High_Expectations_Of_Customer_Support\"><\/span><strong>8. \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3078\u306e\u9ad8\u3044\u671f\u5f85<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">2024\u5e74\u306b\u5411\u3051\u3066\u3001\u9867\u5ba2\u306f\u3088\u308a\u8fc5\u901f\u3067\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.zendesk.com\/blog\/cx-trends-2023-immersive-cx\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zendesk CX\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c82023<\/a>\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u300172\uff05\u306e\u9867\u5ba2\u304c\u5373\u6642\u5bfe\u5fdc\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002\u9700\u8981\u304c\u9ad8\u304f\u7af6\u4e89\u3082\u6fc0\u3057\u3044BFCM\u306e\u3088\u3046\u306a\u7e41\u5fd9\u671f\u306b\u306f\u3001\u3053\u306e\u50be\u5411\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BFCM_2024_Readiness_Checklist\"><\/span><strong>BFCM 2024\u6e96\u5099\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u304c\u3082\u3046\u3059\u3050\u3067\u3059\uff01\u3053\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30d5\u30a3\u30fc\u30d0\u30fc\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306f\u5b8c\u74a7\u306a\u72b6\u614b\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u306f\u3001\u5e74\u9593\u3067\u6700\u3082\u5fd9\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65e5\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u6e96\u5099\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u30ac\u30a4\u30c9\u3057\u307e\u3059\u3002\u59cb\u3081\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/readiness-checklist-1024x576.webp\" alt=\"Checklist for being ready after the Holiday Shopping Season.\" class=\"wp-image-14335\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/readiness-checklist-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/readiness-checklist-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/readiness-checklist-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/readiness-checklist-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/readiness-checklist-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Checklist for being ready after the Holiday Shopping Season.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_Optimization\"><\/span><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6700\u9069\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><strong>\u2705 \u30da\u30fc\u30b8\u901f\u5ea6<\/strong>\u306f\u3001\u6700\u9ad8\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u305f\u3081\u306b2\u79d2\u4ee5\u5185\u304c\u7406\u60f3\u3067\u3059\u3002<a href=\"https:\/\/www.statista.com\/statistics\/276115\/user-patience-with-website-loading-speeds-on-mobile-phones\/\" target=\"_blank\">Statista\u306e2023\u5e74\u30c7\u30fc\u30bf<\/a>\u306b\u3088\u308b\u3068\u30013\u79d2\u9593\u30b5\u30a4\u30c8\u3092\u5f85\u3066\u308b\u4eba\u306f\u308f\u305a\u304b16\uff05\u3057\u304b\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u2705\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u3067\u624b\u52d5\u8abf\u6574\u3092\u5fc5\u8981\u3068\u3057\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u2705E\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\u7528\u306e\u751f\u4f53\u8a8d\u8a3c\u3084\u4e8c\u8981\u7d20\u8a8d\u8a3c\uff082FA\uff09\u306a\u3069\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u6a5f\u80fd\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u2705\u6c7a\u6e08\u30b2\u30fc\u30c8\u30a6\u30a7\u30a4\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inventory_Management\"><\/span><strong>\u5728\u5eab\u7ba1\u7406<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><strong>\u2705\u9700\u8981\u4e88\u6e2c\u306b\u57fa\u3065\u304f\u5728\u5eab\u8a08\u753b\u3002<\/strong> \u8ca9\u58f2\u901f\u5ea6\u3092\u8a08\u7b97\u3057\u3001\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3001NetSuite\u306e\u8a18\u4e8b\u300c<a href=\"https:\/\/www.netsuite.com\/portal\/resource\/articles\/inventory-management\/inventory-forecasting.shtml#target9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u5728\u5eab\u4e88\u6e2c\u3092\u6210\u529f\u3055\u305b\u308b16\u306e\u30b9\u30c6\u30c3\u30d7<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u8abf\u6574\u3068\u7269\u6d41\u7ba1\u7406\u3092\u6226\u7565\u7684\u8a08\u753b\u3001\u5b9f\u884c\u3001\u30a8\u30f3\u30c9\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6d41\u308c\u306e\u5236\u5fa1\u306b\u3088\u3063\u3066\u884c\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Support_Preparation\"><\/span><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u6e96\u5099<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u2705 \u3088\u308a\u591a\u304f\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u96c7\u7528\u3057\u3001\u6280\u8853\u3092\u6d3b\u7528\u3057\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30c1\u30fc\u30e0\u3092\u62e1\u5f35\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u2705 AI\u642d\u8f09\u30ed\u30dc\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u300124\u6642\u9593365\u65e5\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3002<\/strong> \u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ea\u3092\u63a2\u3059\u306b\u306f\u3001The CX Lead\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u300c<a href=\"https:\/\/thecxlead.com\/tools\/best-ai-chatbot-for-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2024\u5e74\u7248 \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u5411\u3051AI\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c832\u9078<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crafting_The_Perfect_BFCM_2024_Marketing_Strategy\"><\/span><strong>\u5b8c\u74a7\u306aBFCM 2024\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4f5c\u6210<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306f\u58f2\u4e0a\u5411\u4e0a\u306e\u30b4\u30fc\u30eb\u30c7\u30f3\u30c1\u30b1\u30c3\u30c8\u3067\u3059\u304c\u3001\u9867\u5ba2\u3092\u52dd\u3061\u53d6\u308b\u306b\u306f\u6d3e\u624b\u306a\u5272\u5f15\u4ee5\u4e0a\u306e\u3082\u306e\u304c\u5fc5\u8981\u3067\u3059\u3002\u8896\u3092\u307e\u304f\u308a\u4e0a\u3052\u3001\u8cb7\u3044\u7269\u5ba2\u3092\u5f15\u304d\u3064\u3051\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u3092\u4f5c\u6210\u3059\u308b\u6642\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BFCM \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u75652024\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u4fe1\u3059\u308b\u305f\u3081\u306b\u30ea\u30b9\u30c8\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u958b\u5c01\u3068\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u3092\u5f97\u3066\u3001\u30b9\u30d1\u30e0\u5831\u544a\u3068\u914d\u4fe1\u505c\u6b62\u3092\u6e1b\u3089\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u79c1\u305f\u3061\u306e\u9078\u629e\u3067\u306f\u3001\u52b9\u679c\u7684\u306a\u7dca\u6025\u6027\u99c6\u52d5\u6226\u8853\u306e\u4e00\u3064\u306f\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3067\u3059\u3002\u305d\u308c\u306f\u8a2a\u554f\u8005\u306bCTA\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3088\u3046\u4fc3\u3057\u3001\u7dca\u6025\u6027\u3068\u5e0c\u5c11\u6027\u306e\u611f\u899a\u3092\u4f5c\u308a\u51fa\u3057\u3001\u8aad\u8005\u3092\u3084\u308b\u6c17\u306b\u3055\u305b\u307e\u3059\u3002\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u4e0b\u306eDr. Martens\u306e\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u30e1\u30fc\u30eb\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3054\u89a7\u306e\u3088\u3046\u306b\u3001BFCM\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u306f\u3001\u592a\u5b57\u306e\u8272\u3001\u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3092\u4f7f\u7528\u3057\u3066\u53d7\u4fe1\u8005\u306b\u8aac\u5f97\u529b\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/drmartens-bfcm-email-marketing-1024x576.webp\" alt=\"Dr. Martens's BFCM email marketing.\" class=\"wp-image-14336\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/drmartens-bfcm-email-marketing-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/drmartens-bfcm-email-marketing-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/drmartens-bfcm-email-marketing-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/drmartens-bfcm-email-marketing-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/drmartens-bfcm-email-marketing-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Dr. Martens&#8217;s BFCM email marketing.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u5fc3\u914d\u306f\u3044\u308a\u307e\u305b\u3093\u3002Dr. Martens\u306e\u3088\u3046\u306a\u304a\u3057\u3083\u308c\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7c21\u5358\u306b\u4f5c\u308c\u307e\u3059\u3002Klaviyo\u306e\u30d6\u30ed\u30b0\u306b\u306f\u3001\u3059\u3050\u306b\u4f7f\u3048\u308b<a href=\"https:\/\/www.klaviyo.com\/blog\/bfcm-email-marketing-examples\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BFCM\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u4e8b\u4f8b11\u9078<\/a>\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Marketing\"><\/span><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u306e\u30b5\u30a4\u30ba\u306b\u95a2\u4fc2\u306a\u304f\u3001\u3059\u3079\u3066\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002Instagram\u3001TikTok\u3001Pinterest\u306a\u3069\u306e\u7279\u5b9a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308bBFCM\u6226\u8853\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>Instagram\u5411\u3051\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u88fd\u54c1\u3092\u30b7\u30e7\u30fc\u30b1\u30fc\u30b9\u3057\u3001\u9650\u5b9aBFCM\u30c7\u30a3\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u9b45\u529b\u7684\u306aReels<\/li>\n\n\n\n<li class=\"translation-block\">\u821e\u53f0\u88cf\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u88fd\u54c1\u30c7\u30e2\u3001\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3092\u5171\u6709\u3057\u3066\u671f\u5f85\u3092\u7bc9\u304f\u305f\u3081\u306bInstagram\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u6d3b\u7528<\/li>\n\n\n\n<li class=\"translation-block\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u3059\u308b\u305f\u3081\u306b\u6295\u7a3f\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u88fd\u54c1\u3092\u30bf\u30b0\u4ed8\u3051<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/nomad-shoppable-posts-1024x576.webp\" alt=\"Nomad creates shoppable posts on Instagram.\" class=\"wp-image-14337\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/nomad-shoppable-posts-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/nomad-shoppable-posts-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/nomad-shoppable-posts-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/nomad-shoppable-posts-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/nomad-shoppable-posts-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Nomad creates shoppable posts on Instagram.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Pinterest\u5411\u3051\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u88fd\u54c1\u3084\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc\u3057\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u53ef\u80fd\u306a\u30dc\u30fc\u30c9\u3092\u4f5c\u6210<\/li>\n\n\n\n<li class=\"translation-block\">\u8996\u8a8d\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u30ea\u30c3\u30c1\u30d4\u30f3\u5f62\u5f0f\uff08\u88fd\u54c1\u3001\u30ec\u30b7\u30d4\u3001\u8a18\u4e8b\uff09\u3092\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<p><strong>TikTok\u5411\u3051\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u9650\u5b9a\u53d6\u5f15\u3068\u30d7\u30ec\u30bc\u30f3\u30c8\u3067\u30e9\u30a4\u30d6\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac<\/li>\n\n\n\n<li class=\"translation-block\">\u3088\u308a\u5e83\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306bTikTok\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u30d1\u30fc\u30c8\u30ca\u30fc<\/li>\n\n\n\n<li class=\"translation-block\">\u3059\u3079\u3066\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u53d6\u5f15\u3092\u30b7\u30e7\u30fc\u30b1\u30fc\u30b9\u3057\u3066\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30c8\u30ec\u30f3\u30c9\u3092\u95a2\u9023\u3055\u305b\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">TikTok\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u30c1\u30e3\u30f3\u30b9\u306f\u7279\u306b\u5927\u304d\u3044\u3067\u3059\u3002<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/whats-next-2022-community-commerce\" target=\"_blank\">TikTok\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e67\uff05\u304c\u30d5\u30a3\u30fc\u30c9\u3092\u898b\u306a\u304c\u3089\u8cb7\u3044\u7269\u3092\u3057\u305f\u3044\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001TikTok\u306e\u62e1\u6563\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u304a\u304b\u3052\u3067\u3001\u8ab0\u3067\u3082\u30d0\u30ba\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u305d\u3053\u304b\u3089<strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u63d0\u643a\u3084\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528<\/strong>\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/tiktok-user-content-posted-1024x576.webp\" alt=\"An example post of TikTok user content posted about the BFCM campaign.\" class=\"wp-image-14338\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/tiktok-user-content-posted-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/tiktok-user-content-posted-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/tiktok-user-content-posted-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/tiktok-user-content-posted-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/tiktok-user-content-posted-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An example post of TikTok user content posted about the BFCM campaign.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_Advertising\"><\/span><strong>\u6709\u6599\u5e83\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3084\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u304c\u8fd1\u3065\u304f\u306b\u3064\u308c\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6709\u6599\u5e83\u544a\u3067\u3053\u3046\u3057\u305f\u8cfc\u8cb7\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/stitcherads.com\/resources\/press-release-study-nearly-60-of-gen-zs-and-millennials-have-bought-a-product-on-social-media-using-buy-now-pay-later\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">StitcherAds\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001Z\u4e16\u4ee3\u306fReels\u3084TikTok\u306e\u3088\u3046\u306a\u77ed\u3044\u52d5\u753b\u306b\u6700\u3082\u53cd\u5fdc\u3057\u3084\u3059\u3044\u4e00\u65b9\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u5546\u54c1\u306b\u95a2\u3059\u308b\u3059\u3079\u3066\u306e\u60c5\u5831\u304c\u63b2\u8f09\u3055\u308c\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u3092\u597d\u3080\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4e88\u7b97\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3084\u6700\u9069\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u9078\u3073\u65b9\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u52b9\u679c\u7684\u306a\u96c6\u5ba2\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308b\u306b\u306f\u3001<a href=\"https:\/\/www.semrush.com\/blog\/paid-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Semrush\u306e\u6709\u6599\u5e83\u544a\u521d\u5fc3\u8005\u30ac\u30a4\u30c9<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Irresistible_BFCM_2024_Offers\"><\/span><strong>\u9b45\u529b\u7684\u306aBFCM 2024\u30aa\u30d5\u30a1\u30fc\u306e\u4f5c\u6210<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u78ba\u304b\u306b\u3001\u53d6\u5f15\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306e\u5168\u4f53\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u5b9f\u969b\u306b\u306f\u3001\u3069\u3093\u306a\u30aa\u30d5\u30a1\u30fc\u3067\u3082\u901a\u7528\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u5f53\u306b\u8a71\u984c\u3092\u4f5c\u308a\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u305f\u3044\u5834\u5408\u306f\u3001\u4eba\u3005\u304c\u62d2\u5426\u3067\u304d\u306a\u3044\u53d6\u5f15\u3092\u4f5c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u63a2\u7d22\u3092\u59cb\u3081\u3001\u4eba\u3005\u304c\u62d2\u5426\u3067\u304d\u306a\u3044\u53d6\u5f15\u3092\u4f5c\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_Of_Offers_That_Resonate_With_Customers\"><\/span><strong>\u9867\u5ba2\u306b\u97ff\u304f\u30aa\u30d5\u30a1\u30fc\u306e\u30bf\u30a4\u30d7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u305f\u3081\u306b\u7518\u304f\u3059\u308b\u65b9\u6cd5\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u4eba\u6c17\u306e\u3042\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u3059\u3079\u306620%\u30aa\u30d5\u300d\u3084\u3088\u308a\u5927\u304d\u306a\u8cfc\u5165\u306b\u5bfe\u3059\u308b\u968e\u5c64\u5272\u5f15\u306a\u3069\u306e\u5272\u5f15\u53d6\u5f15<\/li>\n\n\n\n<li class=\"translation-block\">\u524a\u6e1b\u4fa1\u683c\u3067\u306e\u30d0\u30f3\u30c9\u30eb\u53d6\u5f15\u3002\u3053\u308c\u306f\u9867\u5ba2\u306b\u3088\u308a\u591a\u304f\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u4fc3\u3057\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u30b5\u30f3\u30d7\u30eb\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c6\u30e0\u306a\u3069\u306e\u8cfc\u5165\u6642\u7121\u6599\u30ae\u30d5\u30c8<\/li>\n\n\n\n<li class=\"translation-block\">\u9001\u6599\u7121\u6599\u306f\u53e4\u5178\u7684\u306a\u7fa4\u8846\u306e\u559c\u3073\u3067\u3059\u3002\u4e00\u5b9a\u984d\u4ee5\u4e0a\u306e\u6ce8\u6587\u306b\u5bfe\u3057\u3066\u5272\u5f15\u914d\u9001\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u3059\u3050\u306b\u671f\u9650\u5207\u308c\u306b\u306a\u308b\u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3002\u3053\u308c\u306f\u885d\u52d5\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<p>\u79c1\u305f\u3061\u306e\u7d4c\u9a13\u304b\u3089\u3001\u6700\u9ad8\u306e\u53d6\u5f15\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3068\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u306b\u4f9d\u5b58\u3059\u308b\u3053\u3068\u3092\u5e38\u306b\u5fc3\u306b\u7559\u3081\u3066\u304a\u304f\u3079\u304d\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u9069\u306a\u3082\u306e\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u7570\u306a\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_Offers_Before_BFCM\"><\/span><strong>BFCM\u524d\u306e\u30aa\u30d5\u30a1\u30fc\u30c6\u30b9\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BFCM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u5927\u304d\u306a\u8d64\u3044\u300c\u958b\u59cb\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3059\u524d\u306b\u3001\u30aa\u30d5\u30a1\u30fc\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">A\/B\u30c6\u30b9\u30c8\u3067\u306f\u3001\u821e\u53f0\u88cf\u3067\u5b9f\u969b\u306b\u4f55\u304c\u6a5f\u80fd\u3059\u308b\u304b\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u898b\u51fa\u3057\u304b\u3089\u5199\u771f\u3001\u30dc\u30bf\u30f3\u306e\u914d\u7f6e\u307e\u3067\u3001\u3059\u3079\u3066\u3092\u30c6\u30b9\u30c8\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/a-b-testing-1024x576.webp\" alt=\"Run A\/B tests before you start your BFCM promotion.\u00a0\" class=\"wp-image-14339\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/a-b-testing-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/a-b-testing-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/a-b-testing-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/a-b-testing-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/a-b-testing-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Run A\/B tests before you start your BFCM promotion.\u00a0<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u305d\u3057\u3066\u3001\u9867\u5ba2\u306e\u58f0\u3092\u805e\u304f\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u5f7c\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u91d1\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u5f7c\u3089\u304c\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u6ce8\u610f\u3092\u6255\u3044\u3001\u5f7c\u3089\u306e\u6d1e\u5bdf\u3092\u4f7f\u3063\u3066\u30aa\u30d5\u30a1\u30fc\u3092\u5fae\u8abf\u6574\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhancing_User_Experience_During_BFCM_2024\"><\/span><strong>BFCM 2024\u4e2d\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306f\u3059\u3079\u3066\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u7fa4\u8846\u304b\u3089\u76ee\u7acb\u3061\u305f\u3044\u5834\u5408\u306f\u3001\u9867\u5ba2\u304c\u30b9\u30e0\u30fc\u30ba\u3067\u697d\u3057\u3044\u65c5\u3092\u78ba\u5b9f\u306b\u6301\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306eBFCM\u3067\u9867\u5ba2\u306b\u7d20\u6674\u3089\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u4f5c\u308b\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u6539\u5584\u304c\u5fc5\u8981\u306a\u91cd\u8981\u306a\u5206\u91ce\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u30b9\u30e0\u30fc\u30ba\u3067\u697d\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_A_User-Friendly_Interface\"><\/span><strong>\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u8a2d\u8a08<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">Target\u306eBFCM 2023\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306b\u306f\u3001\u4f7f\u3044\u3084\u3059\u3044\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u4eba\u3005\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3057\u3066\u3044\u308b\u3068\u304d\u3001\u5927\u304d\u306a\u9ed2\u3044\u30b5\u30a4\u30f3\u304c\u76ee\u3092\u5f15\u304d\u307e\u3057\u305f\u3002\u6700\u521d\u306e\u30b5\u30a4\u30f3\u3001\u53d6\u5f15\u304c\u6765\u308b\u3068\u3044\u3046\u66d6\u6627\u306a\u7d04\u675f\u304c\u4eba\u3005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-landing-page-1024x576.webp\" alt=\"Target's BFCM landing page.\" class=\"wp-image-14340\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-landing-page-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-landing-page-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-landing-page-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-landing-page-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-landing-page-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Target&#8217;s BFCM landing page.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30e6\u30fc\u30b6\u30fc\u306f\u30b9\u30af\u30ed\u30fc\u30eb\u30c0\u30a6\u30f3\u3059\u308b\u3060\u3051\u3067\u3001\u7570\u306a\u308b\u4fa1\u683c\u9078\u629e\u80a2\u3092\u793a\u3059\u7570\u306a\u308b\u30b0\u30eb\u30fc\u30d7\u3092\u6301\u3064\u3088\u304f\u6574\u7406\u3055\u308c\u305f\u30b9\u30bf\u30a4\u30eb\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e00\u90e8\u306e\u30a2\u30a4\u30c6\u30e0\u306f\u5143\u306e\u4fa1\u683c\u306e\u4e00\u90e8\u3068\u3057\u3066\u7bc0\u7d04\u3092\u793a\u3057\u3001\u4ed6\u306f\u901a\u5e38\u4fa1\u683c\u306e\u6b63\u78ba\u306a\u91d1\u984d\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Target\u306f\u8cb7\u3044\u7269\u5ba2\u3092\u5922\u4e2d\u306b\u3055\u305b\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u305f\u3068\u8a00\u3048\u307e\u3059\u3002\u5f7c\u3089\u306f\u697d\u3057\u304f\u6a5f\u80fd\u7684\u306a\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u3001\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3059\u3053\u3068\u3092\u62b5\u6297\u3057\u306b\u304f\u304f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-deals-1024x576.webp\" alt=\"Target's BFCM deals.\" class=\"wp-image-14341\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-deals-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-deals-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-deals-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-deals-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/target-bfcm-deals-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Target&#8217;s BFCM deals.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001EComposer\u306e\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u578b\u30da\u30fc\u30b8\u30d3\u30eb\u30c0\u30fc\u3092\u4f7f\u3063\u3066\u3001\u4f7f\u3044\u3084\u3059\u3044\u30ec\u30a4\u30a2\u30a6\u30c8\u3067<a href=\"https:\/\/ecomposer.io\/blogs\/news\/black-friday-landing-page\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u9ad8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306aBFCM\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3<\/a>\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simplifying_Navigation_And_Checkout_Process\"><\/span><strong>\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3068\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u306e\u7c21\u7d20\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3042\u306a\u305f\u304b\u3089\u8cfc\u5165\u3059\u308b\u4eba\u3005\u304c\u5fc5\u8981\u306a\u3082\u306e\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u7c21\u5358\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002Adidas\u304c\u884c\u3063\u305f\u3088\u3046\u306b\u3001\u300c\u5973\u6027\u3092\u30b7\u30e7\u30c3\u30d7\u300d\u3084\u300c\u7537\u6027\u3092\u30b7\u30e7\u30c3\u30d7\u300d\u306a\u3069\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u7c21\u5358\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eba\u3005\u306f\u5fc5\u8981\u306a\u3082\u306e\u3092\u8fc5\u901f\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/adidas-navigation-1024x576.webp\" alt=\"Adidas navigation on the BFCM campaign.\" class=\"wp-image-14342\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/adidas-navigation-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/adidas-navigation-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/adidas-navigation-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/adidas-navigation-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/adidas-navigation-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Adidas navigation on the BFCM campaign.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u305d\u3057\u3066\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306b\u3064\u3044\u3066\u3082\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u2014\u30b7\u30f3\u30d7\u30eb\u3067\u5206\u304b\u308a\u3084\u3059\u304f\u4fdd\u3061\u307e\u3059\u3002T\u30b7\u30e3\u30c4\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u5c0f\u8aac\u3092\u8a18\u5165\u3057\u305f\u3044\u4eba\u306f\u3044\u307e\u305b\u3093\u3002\u30d5\u30a9\u30fc\u30e0\u30d5\u30a3\u30fc\u30eb\u30c9\u3092\u6700\u5c0f\u5316\u3057\u3001\u7c21\u5358\u306a\u6ce8\u6587\u5909\u66f4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u80fd\u306a\u9650\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u3057\u307e\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u7c21\u5358\u3067\u3042\u308b\u307b\u3069\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhancing_Search_Functionality_And_Product_Recommendations\"><\/span><strong>\u691c\u7d22\u6a5f\u80fd\u3068\u88fd\u54c1\u63a8\u5968\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u5fd9\u3057\u3044\u5e02\u5834\u3068\u3057\u3066\u8996\u899a\u5316\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4eba\u3005\u304c\u5fc5\u8981\u306a\u3082\u306e\u3092\u8fc5\u901f\u304b\u3064\u7c21\u5358\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u3092\u4e88\u6e2c\u3057\u3001\u95a2\u9023\u88fd\u54c1\u3092\u63d0\u6848\u3059\u308b\u8ce2\u3044\u691c\u7d22\u30d0\u30fc\u306f\u3001\u5f79\u7acb\u3064\u30b7\u30e7\u30c3\u30d7\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3092\u6301\u3064\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u30b5\u30a4\u30ba\u3001\u8272\u3001\u4fa1\u683c\u3067\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u306a\u305c\u305d\u3053\u3067\u6b62\u307e\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u9078\u629e\u3057\u305f\u88fd\u54c1\u3068\u5b8c\u74a7\u306b\u5408\u3046\u30a2\u30a4\u30c6\u30e0\u3092\u63a8\u5968\u3059\u308b\u2014\u305d\u308c\u306f\u30b9\u30bf\u30a4\u30ea\u30b9\u30c8\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u30b9\u30e0\u30fc\u30ba\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Optimization_Techniques\"><\/span><strong>\u30e2\u30d0\u30a4\u30eb\u6700\u9069\u5316\u30c6\u30af\u30cb\u30c3\u30af<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u7528\u306b\u6700\u9069\u5316\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u4e00\u822c\u7684\u306a\u65b9\u6cd5\u306f\u3001\u67d4\u8edf\u306a\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u3001\u8aad\u307f\u8fbc\u307f\u6642\u9593\u3092\u53ef\u80fd\u306a\u9650\u308a\u77ed\u304f\u4fdd\u3061\u3001\u753b\u9762\u304c\u6307\u3067\u4f7f\u3044\u3084\u3059\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u5c0f\u3055\u306a\u753b\u9762\u3067\u4f7f\u3044\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-optimization-techniques-1024x576.webp\" alt=\"Examples of mobile optimization techniques.\" class=\"wp-image-14343\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-optimization-techniques-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-optimization-techniques-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-optimization-techniques-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-optimization-techniques-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-optimization-techniques-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Examples of mobile optimization techniques.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u30d1\u30bd\u30b3\u30f3\u3067\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u3092\u63a1\u7528\u3059\u308b\u306e\u3092\u597d\u3080\u7d4c\u55b6\u8005\u3082\u3044\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u6700\u9069\u306a\u5f62\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing#hire-developer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30a6\u30a7\u30d6\u958b\u767a\u8005\u3068\u9023\u643a<\/a>\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile-First_Design_Principles\"><\/span><strong>\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u30c7\u30b6\u30a4\u30f3\u539f\u5247<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u4eca\u65e5\u306e\u30e2\u30d0\u30a4\u30eb\u4e2d\u5fc3\u306e\u4e16\u754c\u3067\u306f\u3001\u5c0f\u3055\u306a\u753b\u9762\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u308c\u306f\u5bb6\u3092\u5efa\u3066\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u2014\u57fa\u76e4\uff08\u30e2\u30d0\u30a4\u30eb\uff09\u304b\u3089\u59cb\u3081\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u90e8\u5c4b\uff08\u5927\u304d\u306a\u753b\u9762\uff09\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30d0\u30a4\u30b9\u306b\u95a2\u4fc2\u306a\u304f\u3001\u3059\u3079\u3066\u306e\u4eba\u304c\u81ea\u5b85\u306b\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u57fa\u3065\u3044\u3066\u3001\u30da\u30fc\u30b8\u306f\u6b63\u78ba\u306b\u3053\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-first-design-1024x576.webp\" alt=\"An example of this change in settings is when mobile-first design is used.\" class=\"wp-image-14344\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-first-design-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-first-design-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-first-design-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-first-design-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/mobile-first-design-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An example of this change in settings is when mobile-first design is used.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u8a73\u3057\u3044\u624b\u9806\u306f\u3001<a href=\"https:\/\/www.browserstack.com\/guide\/how-to-implement-mobile-first-design\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BrowserStack\u306e\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u30c7\u30b6\u30a4\u30f3\u30ac\u30a4\u30c9<\/a>\u3067\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensuring_Smooth_Checkout_On_Mobile_Devices\"><\/span><strong>\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306e\u78ba\u4fdd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4eba\u3005\u306f\u643a\u5e2f\u96fb\u8a71\u3067\u591a\u304f\u3092\u63a2\u7d22\u3057\u307e\u3059\u304c\u3001\u4f55\u304b\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u5f7c\u3089\u3092\u8aac\u5f97\u3059\u308b\u306e\u306f\u56f0\u96e3\u3067\u3059\u3002\u306a\u305c\u3067\u3057\u3087\u3046\u304b\uff1f\u96fb\u8a71\u304b\u3089PC\u306b\u79fb\u52d5\u3057\u3066\u8cfc\u5165\u3092\u5b8c\u4e86\u3059\u308b\u306e\u306f\u7169\u308f\u3057\u3044\u304b\u3089\u3067\u3059\u3002\u9867\u5ba2\u306b\u6e80\u8db3\u3057\u3066\u3082\u3089\u3044\u3001\u3042\u306a\u305f\u304b\u3089\u8cfc\u5165\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u5834\u5408\u3001\u30e2\u30d0\u30a4\u30eb\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u306f\u7d79\u306e\u3088\u3046\u306b\u30b9\u30e0\u30fc\u30ba\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u305d\u306e\u305f\u3081\u3001\u643a\u5e2f\u96fb\u8a71\u3067\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u3092\u4f5c\u308b\u3079\u304d\u3067\u3059\u3002\u591a\u304f\u306e\u30e2\u30d0\u30a4\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u697d\u3057\u307f\u305f\u3044\u5834\u5408\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u30b9\u30e0\u30fc\u30ba\u306b\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u3057\u3066\u3082\u3089\u3046\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001<strong>\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30dc\u30bf\u30f3\u3092\u76ee\u7acb\u305f\u305b\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u4e0b\u306e\u753b\u50cf\u306eJudy\u306e\u4f8b\u3067\u306f\u3001\u4ed6\u306e\u30dc\u30bf\u30f3\u3068\u5bfe\u7167\u7684\u306a\u8272\u3067\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30dc\u30bf\u30f3\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/judy-check-out-page-1024x576.webp\" alt=\"Judy\u2019s checkout page.\" class=\"wp-image-14345\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/judy-check-out-page-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/judy-check-out-page-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/judy-check-out-page-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/judy-check-out-page-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/judy-check-out-page-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Judy\u2019s checkout page.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u9867\u5ba2\u304c\u305d\u308c\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u30c0\u30a6\u30f3\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044\u3088\u3046\u306b\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30dc\u30bf\u30f3\u3092\u30d5\u30a9\u30fc\u30eb\u30c9\u306e\u4e0a\u306b\u4fdd\u3064\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u304c\u4e0d\u53ef\u80fd\u306a\u5834\u5408\u306f\u3001\u753b\u9762\u306e\u4e0a\u90e8\u307e\u305f\u306f\u4e0b\u90e8\u306b\u56fa\u5b9a\u3057\u3066\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u3053\u306e\u8a18\u4e8b\u5185\u3067\u306f\u6700\u3082\u30b7\u30f3\u30d7\u30eb\u306a\u30a2\u30a4\u30c7\u30a2\u3057\u304b\u304a\u4f1d\u3048\u3067\u304d\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u591a\u304f\u306e\u30a2\u30a4\u30c7\u30a2\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001<a href=\"https:\/\/thegood.com\/insights\/mobile-checkout-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Good\u306e\u30d6\u30ed\u30b0\u300c\u30e2\u30d0\u30a4\u30eb\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b914\u9078\u300d<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximizing_Sales_On_BFCM_2024_Day-Of_Strategies\"><\/span><strong>BFCM 2024\u3067\u306e\u58f2\u4e0a\u6700\u5927\u5316\uff1a\u5f53\u65e5\u6226\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BFCM\u306f\u5fd9\u3057\u3044\u3067\u3059\u3002\u3053\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e9\u30c3\u30b7\u30e5\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u5f53\u65e5\u306e\u826f\u3044\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3059\u3002\u58f2\u4e0a\u3092\u6301\u3064\u3060\u3051\u3067\u306a\u304f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3088\u308a\u697d\u3057\u304f\u3059\u308b\u3079\u304d\u3067\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real-Time_Monitoring_And_Analytics\"><\/span><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u76e3\u8996\u3068\u5206\u6790<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Analytics\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c4\u30fc\u30eb\u306e\u52a9\u3051\u3067\u3001\u3042\u306a\u305f\u306e\u5922\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002 <strong>Google Analytics and real-time tools.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30da\u30fc\u30b8\u306e\u3055\u307e\u3056\u307e\u306a\u90e8\u5206\u3067\u306e\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3092\u793a\u3059\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u8272\u306b\u3088\u3063\u3066\u3001\u79fb\u52d5\u91cf\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30aa\u30ec\u30f3\u30b8\u3001\u8d64\u3001\u9ec4\u8272\u306a\u3069\u306e\u6696\u8272\u306f\u4eba\u3005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u307e\u3059\u3002\u4e00\u65b9\u3001\u9752\u3001\u7d2b\u3001\u7dd1\u306a\u3069\u306e\u5bd2\u8272\u306f\u4eba\u3005\u3092\u6c17\u306b\u3055\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/heatmaps-1024x576.webp\" alt=\"For example, heatmaps scroll map (L) and click map (R).\" class=\"wp-image-14346\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/heatmaps-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/heatmaps-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/heatmaps-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/heatmaps-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/heatmaps-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>For example, heatmaps scroll map (L) and click map (R).<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/howuku.com\/blog\/how-to-setup-google-analytics-heatmap\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u4f5c\u6210\u30ac\u30a4\u30c9<\/a>\u3092\u305c\u3072\u5168\u6587\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5bc6\u63a5\u306b\u76e3\u8996\u3067\u304d\u307e\u3059\u3002\u4eba\u3005\u304c\u4f55\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u3069\u3053\u306b\u7559\u307e\u308a\u3001\u3069\u308c\u304f\u3089\u3044\u6ede\u5728\u3059\u308b\u304b\u3092\u8abf\u3079\u307e\u3059\u3002BFCM\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u821e\u53f0\u88cf\u304b\u3089\u898b\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u304b\u3089\u8a08\u753b\u3092\u3044\u3064\u3067\u3082\u5909\u66f4\u3067\u304d\u307e\u3059\u3002\u6642\u306b\u306f\u4eba\u6c17\u306e\u3042\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u524a\u9664\u3057\u305f\u308a\u3001\u7a81\u7136\u975e\u5e38\u306b\u4eba\u6c17\u306b\u306a\u3063\u305f\u3082\u306e\u306b\u5e83\u544a\u652f\u51fa\u3092\u5909\u66f4\u3057\u305f\u308a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leveraging_Social_Proof_And_Urgency\"><\/span><strong>\u793e\u4f1a\u7684\u8a3c\u660e\u3068\u7dca\u6025\u6027\u306e\u6d3b\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3068\u4f4e\u5728\u5eab\u30a2\u30e9\u30fc\u30c8\u3067\u7dca\u6025\u6027\u306e\u611f\u899a\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eba\u3005\u306f\u826f\u3044\u53d6\u5f15\u3092\u611b\u3057\u307e\u3059\u304c\u3001\u305d\u308c\u304c\u7d9a\u304b\u306a\u3044\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u308b\u3068\u3055\u3089\u306b\u611b\u3057\u307e\u3059\u3002\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u306f\u58f2\u4e0a\u3092\u4fc3\u9032\u3059\u308b\u300c\u30d1\u30cb\u30c3\u30af\u8cfc\u8cb7\u300d\u611f\u60c5\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30e9\u30a4\u30d6\u58f2\u4e0a\u30a2\u30e9\u30fc\u30c8\u3067\u3001\u9867\u5ba2\u306b\u81ea\u5206\u3067\u30b9\u30ea\u30eb\u3092\u611f\u3058\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8ab0\u304b\u304c\u3042\u306a\u305f\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u8cfc\u5165\u3057\u305f\u3068\u304d\u306b\u7686\u306b\u77e5\u3089\u305b\u307e\u3059\u3002\u5f7c\u3089\u3092\u5fdc\u63f4\u3059\u308b\u60f3\u50cf\u4e0a\u306e\u7fa4\u8846\u304c\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u904e\u53bb\u306e\u9867\u5ba2\u304b\u3089\u306e\u30ec\u30d3\u30e5\u30fc\u304c\u4fe1\u983c\u69cb\u7bc9\u306b\u5f79\u7acb\u3064\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/custom-live-notification-1024x576.webp\" alt=\"An example of custom live notification.\" class=\"wp-image-14347\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/custom-live-notification-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/custom-live-notification-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/custom-live-notification-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/custom-live-notification-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/custom-live-notification-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>An example of custom live notification.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Support\"><\/span><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BFCM\u3067\u3059\u3079\u3066\u304c\u8fc5\u901f\u306b\u8d77\u3053\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u304c\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u7d20\u6674\u3089\u3057\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u95a2\u4e0e\u306b\u3088\u308a\u3001\u4e00\u56de\u9650\u308a\u306e\u8cfc\u5165\u8005\u304c\u5fe0\u5b9f\u306a\u30d6\u30e9\u30f3\u30c9\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3\u306b\u306a\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4e2d\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u672c\u7269\u306e\u4eba\u3068\u8a71\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u304c\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u3068\u8fc5\u901f\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u826f\u3044\u7406\u7531\u3067\u3059\u3002\u5e38\u306b\u9867\u5ba2\u306e\u305f\u3081\u306b\u305d\u3053\u306b\u3044\u3066\u3001\u52a9\u3051\u3001\u8cea\u554f\u306b\u7b54\u3048\u3001\u554f\u984c\u306b\u5373\u5ea7\u306b\u5bfe\u51e6\u3059\u308b\u6e96\u5099\u3092\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u91cd\u8981\u3067\u3059\u3002\u914d\u9001\u3001\u9045\u5ef6\u3001\u6ce8\u6587\u3078\u306e\u5909\u66f4\u306b\u3064\u3044\u3066\u9867\u5ba2\u306b\u6700\u65b0\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u307e\u3059\u3002\u3053\u308c\u306f\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u30d5\u30e9\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u8efd\u6e1b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u529b\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u3068\u500b\u4eba\u7684\u306b\u8a71\u3057\u3001\u8cea\u554f\u306b\u7b54\u3048\u3066\u4f1a\u8a71\u3092\u7d9a\u3051\u307e\u3059\u3002\u30b2\u30fc\u30e0\u3084\u7121\u6599\u914d\u5e03\u3092\u958b\u50ac\u3059\u308b\u3053\u3068\u3055\u3048\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306b\u7279\u5b9a\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3067\u8cfc\u5165\u306e\u5199\u771f\u3092\u5171\u6709\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f7c\u3089\u304c\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-BFCM_2024_What_Comes_Next\"><\/span><strong>BFCM 2024\u5f8c\uff1a\u6b21\u306b\u4f55\u304c\u6765\u308b\u304b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u305d\u308c\u3067\u3001BFCM\u306f\u7d42\u308f\u308a\u307e\u3057\u305f\u3002\u30e9\u30c3\u30b7\u30e5\u3092\u751f\u304d\u5ef6\u3073\u307e\u3057\u305f\u304c\u3001\u4ed5\u4e8b\u306f\u7d42\u308f\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u4eca\u3001\u91cd\u8981\u306a\u90e8\u5206\u304c\u6765\u307e\u3059\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-BFCM_Analysis\"><\/span><strong>BFCM\u5f8c\u5206\u6790<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4eca\u3001\u6df1\u547c\u5438\u3057\u3066\u3001\u4f55\u304c\u6a5f\u80fd\u3057\u3001\u4f55\u304c\u6a5f\u80fd\u3057\u306a\u304b\u3063\u305f\u304b\u3092\u5206\u6790\u3059\u308b\u6642\u3067\u3059\u3002\u4ee5\u4e0b\u3092\u898b\u3066\u304f\u3060\u3055\u3044\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u58f2\u4e0a\u6d3b\u52d5\u306b\u95a2\u9023\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u9867\u5ba2\u306b\u3064\u3044\u3066\u53ce\u96c6\u3055\u308c\u308b\u58f2\u4e0a\u8ffd\u8de1<\/li>\n\n\n\n<li class=\"translation-block\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6709\u6599\u5e83\u544a\u3001\u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u7d39\u4ecb\u3001\u76f4\u63a5\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u542b\u3080\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9<\/li>\n\n\n\n<li class=\"translation-block\">\u6c42\u3081\u3089\u308c\u305f\u3053\u3068\u3092\u884c\u3063\u305f\u4eba\u6570\u3092\u793a\u3059\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n<\/ul>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u7372\u5f97\u5bfe\u9867\u5ba2\u7dad\u6301\u7387\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u3089\u306e\u6570\u5b57\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u306e\u304b\u3001\u65e2\u306b\u6301\u3063\u3066\u3044\u305f\u9867\u5ba2\u306b\u6ce8\u610f\u3092\u6255\u3063\u305f\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BFCM_2024_New_Customer_Retention_Post-purchase_Engagement_Strategies\"><\/span><strong>BFCM 2024\u65b0\u898f\u9867\u5ba2\u7dad\u6301\uff1a\u8cfc\u5165\u5f8c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">BFCM\u5f8c\u306e\u6700\u3082\u30b7\u30f3\u30d7\u30eb\u306a\u9867\u5ba2\u7dad\u6301\u6226\u7565\u306f\u3001\u5fc3\u304b\u3089\u306e\u611f\u8b1d\u3068\u7279\u5225\u306a\u53d6\u5f15\u3084\u5272\u5f15\u3067\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5404\u9867\u5ba2\u304b\u3089\u6700\u5927\u9650\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u985e\u4f3c\u30a2\u30a4\u30c6\u30e0\u306e\u30af\u30ed\u30b9\u30bb\u30eb\u307e\u305f\u306f\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3057\u304b\u3057\u3001BFCM\u5f8c\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u304c\u4f55\u304b\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f\u79c1\u305f\u3061\u306e\u7d4c\u9a13\u306b\u3088\u308b\u3068\u3001\u305d\u308c\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u958b\u59cb\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/2026.bonloyalty.com\/ja\/new-updates\/how-a-health-products-retailer-using-bon-loyalty-to-drive-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30c8\u30eb\u30b3\u306e\u6a5f\u80fd\u6027\u98df\u54c1\u30b7\u30e7\u30c3\u30d7\u300c\u00d6zel Beslenme\u300d<\/a>\u3068\u306eShopify\u4e8b\u4f8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u5c0e\u5165\u5f8c\u3001\u58f2\u4e0a\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u591a\u304f\u306e\u8ffd\u52a0\u53ce\u76ca\u3082\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/ozel-beslenme-loyalty-widget-1-1024x576.webp\" alt=\"\u00d6zel Beslenme\u2019s loyalty widget is powered by the BON Loyalty app.\" class=\"wp-image-14348\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/ozel-beslenme-loyalty-widget-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/ozel-beslenme-loyalty-widget-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/ozel-beslenme-loyalty-widget-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/ozel-beslenme-loyalty-widget-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/08\/ozel-beslenme-loyalty-widget-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>\u00d6zel Beslenme\u2019s loyalty widget is powered by the BON Loyalty app.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u5f7c\u3089\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001Shopify E\u30b3\u30de\u30fc\u30b9\u3067BON Loyalty\u306b\u3088\u3063\u3066\u904b\u55b6\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u624b\u9803\u306a\u30b3\u30b9\u30c8\u3067\u3001BON\u30a2\u30d7\u30ea\u306b\u306f\u6709\u7528\u306a\u591a\u304f\u306e\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u306eShopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea\u3067\u306f\u3001\u30dc\u30bf\u30f3\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3001\u81ea\u52d5\u30e1\u30fc\u30eb\u306e\u5916\u89b3\u3092\u7c21\u5358\u306b\u5909\u66f4\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u79c1\u305f\u3061\u306e\u6a5f\u80fd\u3067\u5831\u916c\u3092\u7c21\u5358\u306b\u63d0\u4f9b\u30fb\u4ea4\u63db\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/shopify.pxf.io\/Gmeaak\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noopener\">\u4eca\u3059\u3050 BON Loyalty \u3092\u304a\u8a66\u3057<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BFCM 2024 is the biggest buying day of the year. It&#8217;s a chance to beat your competitors, make more sales, and make people loyal to your<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":14351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,529],"tags":[344],"class_list":["post-14333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-e-commerce-strategy","tag-shopify-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=14333"}],"version-history":[{"count":2,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14333\/revisions"}],"predecessor-version":[{"id":22123,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/14333\/revisions\/22123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/14351"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=14333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=14333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=14333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}