{"id":13327,"date":"2024-07-02T02:35:15","date_gmt":"2024-07-02T02:35:15","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=13327"},"modified":"2026-02-24T11:10:20","modified_gmt":"2026-02-24T11:10:20","slug":"customer-loyalty-statistics","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/","title":{"rendered":"2024\u5e74\u7248\uff1a\u77e5\u3063\u3066\u304a\u304f\u3079\u304d100\u4ee5\u4e0a\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08"},"content":{"rendered":"<p class=\"translation-block\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08\u3092\u304a\u63a2\u3057\u3067\u3059\u304b\uff1f\u6b63\u3057\u3044\u5834\u6240\u306b\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3057\u305f\uff01\u3053\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\u3067\u306f\u3001\u4fe1\u983c\u3067\u304d\u308b\u7d71\u8a08\u30b5\u30a4\u30c8\u304b\u30892024\u5e74\u306e100\u4ee5\u4e0a\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8a8d\u77e5\u304b\u3089\u611f\u60c5\u307e\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u539f\u56e0\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u59cb\u3081\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Customer_Loyalty_Statistics_The_Importance_Of_Customer_Experience_In_Building_Loyalty\" >\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306b\u304a\u3051\u308b\u9867\u5ba2\u4f53\u9a13\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Statistas_Statistics_The_Importance_Of_Customer_Service_And_Loyalty_Programs_In_Building_Brand_Loyalty\" >Statista\u306e\u7d71\u8a08\uff1a\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Statistics_compiled_from_Statista_The_Power_Of_Rewards_And_Recognition\" >Statista\u304c\u307e\u3068\u3081\u305f\u7d71\u8a08\uff1a\u30ea\u30ef\u30fc\u30c9\u3068\u8a8d\u77e5\u306e\u529b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#McKinseys_Research_Customer_Loyalty_Statistics_Based_On_Customer_Behavior\" >\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff1a\u9867\u5ba2\u884c\u52d5\u306b\u57fa\u3065\u304f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#McKinseys_Survey_2022_Customer_Loyalty_Statistics_Impact_On_Consumer_Behavior_And_Brand_Performance_Statistics\" >\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb2022\uff1a\u6d88\u8cbb\u8005\u884c\u52d5\u3068\u30d6\u30e9\u30f3\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u7d71\u8a08\u3078\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08\u306e\u5f71\u97ff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Deloitte_Survey_2022_About_Consumer_Preferences\" >\u6d88\u8cbb\u8005\u55dc\u597d\u306b\u95a2\u3059\u308b\u30c7\u30ed\u30a4\u30c8\u8abf\u67fb2022&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Yotpo_Survey_2022_Experience_Balance_Customer_Loyalty\" >Yotpo\u8abf\u67fb2022\uff1a\u4f53\u9a13\u30d0\u30e9\u30f3\u30b9\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#PWCs_Survey_2022_Balance_Value_Personalization_and_Engagement_In_Loyalty_Program\" >PWC\u306e\u8abf\u67fb2022\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308b\u4fa1\u5024\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30d0\u30e9\u30f3\u30b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#PWCs_Survey_2023_Consumer_Behavior_And_Business_Investment\" >PWC\u306e\u8abf\u67fb2023\uff1a\u6d88\u8cbb\u8005\u884c\u52d5\u3068\u30d3\u30b8\u30cd\u30b9\u6295\u8cc7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Benchmark_Survey_2023_Challenges_And_Trends\" >\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb2023\uff1a\u8ab2\u984c\u3068\u30c8\u30ec\u30f3\u30c9&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Euromonitors_Survey_2023_About_Experience-Driven_Consumers\" >\u4f53\u9a13\u99c6\u52d5\u578b\u6d88\u8cbb\u8005\u306b\u95a2\u3059\u308b\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u306e\u8abf\u67fb2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#KPMGs_Research_2024_About_Customer_Engagement_And_Advocacy\" >\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306b\u95a2\u3059\u308bKPMG\u306e\u8abf\u67fb2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Deloitte_Digitals_Research_2024_Personalization_In_Customer_Loyalty\" >\u30c7\u30ed\u30a4\u30c8\u30c7\u30b8\u30bf\u30eb\u306e\u8abf\u67fb2024\uff1a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Science_of_Loyalty_Research_2024_About_Building_Customer_Relationships\" >\u9867\u5ba2\u95a2\u4fc2\u69cb\u7bc9\u306b\u95a2\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/customer-loyalty-statistics\/#Key_Takeaway\" >\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Loyalty_Statistics_The_Importance_Of_Customer_Experience_In_Building_Loyalty\"><\/span><strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306b\u304a\u3051\u308b\u9867\u5ba2\u4f53\u9a13\u306e\u91cd\u8981\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u3001\u3082\u306f\u3084\u300c\u3042\u308c\u3070\u3088\u3044\u300d\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4eca\u65e5\u306e\u5e02\u5834\u3067\u306f\u5fc5\u9808\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6570\u5b57\u306f\u3001\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u3092\u6700\u512a\u5148\u306b\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u529f\u3059\u308b\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u6226\u7565\u306e\u6700\u3082\u91cd\u8981\u306a\u90e8\u5206\u3067\u3042\u308b\u3053\u3068\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong>1. \u73fe\u5728\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u305f\u306a\u3044\u4f01\u696d\u306e3\u793e\u306b1\u793e\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306b\u30012027\u5e74\u307e\u3067\u306b\u5c0e\u5165\u4e88\u5b9a\u3002<\/strong>\uff08<a href=\"https:\/\/www.mastercardservices.com\/en\/advisors\/consumer-engagement-loyalty-consulting\/insights\/september-2023-gartner-market-guide\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gartner\u306e\u8abf\u67fb<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Salesforce\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8abf\u67fb2022<\/strong><\/a>\u306b\u3088\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u95a2\u3059\u308b\u7d71\u8a08\uff1a<\/p>\n\n\n\n<p class=\"translation-block\">88%\u306e\u9867\u5ba2\u304c\u3001\u5909\u5316\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u4fe1\u983c\u304c\u3088\u308a\u91cd\u8981\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aSalesforce\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">68%\u306e\u9867\u5ba2\u304c\u3001\u4f01\u696d\u304c\u793e\u4f1a\u306e\u6700\u5584\u306e\u5229\u76ca\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u884c\u52d5\u3059\u308b\u3053\u3068\u3092\u4fe1\u983c\u3057\u3066\u3044\u307e\u3059\uff082020\u5e74\u306e59%\u304b\u3089\u4e0a\u6607\uff09\u3002\uff08\u51fa\u5178\uff1aSalesforce\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">78%\u306e\u9867\u5ba2\u304c\u3001\u74b0\u5883\u3078\u306e\u53d6\u308a\u7d44\u307f\u304c\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3059\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aSalesforce\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8abf\u67fb2022\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/salesforce-customer-engagement-research-1024x576.webp\" alt=\"\" class=\"wp-image-13328\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/salesforce-customer-engagement-research-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/salesforce-customer-engagement-research-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/salesforce-customer-engagement-research-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/salesforce-customer-engagement-research-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/salesforce-customer-engagement-research-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Cite Salesforce customer engagement research 2022.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">66%\u306e\u9867\u5ba2\u304c\u3001\u81ea\u5206\u306e\u4fa1\u5024\u89b3\u3068\u4e00\u81f4\u3057\u306a\u3044\u4f01\u696d\u304b\u3089\u306e\u8cfc\u5165\u3092\u3084\u3081\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aSalesforce\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p>Salesforce\u306e2022\u5e74\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u306f\u4f01\u696d\u3068\u30b9\u30e0\u30fc\u30ba\u3067\u3001\u4fa1\u5024\u89b3\u306b\u5fe0\u5b9f\u3067\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3059\u308b\u65b9\u6cd5\u3067\u63a5\u7d9a\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u56f0\u96e3\u3067\u3042\u3063\u3066\u3082\u9867\u5ba2\u304c\u671b\u3080\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong>6. COVID-19\u671f\u9593\u4e2d\u306b\u7570\u306a\u308b\u5e97\u8217\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u8a66\u3057\u305f\u7c73\u56fd\u6d88\u8cbb\u8005\u306e60\uff05\u304c\u3001\u4eca\u5f8c\u3082\u305d\u308c\u3089\u3092\u65e5\u5e38\u751f\u6d3b\u306b\u53d6\u308a\u5165\u308c\u308b\u3068\u56de\u7b54\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/five-fifty-the-quickening\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">McKinsey Quarterly Five Fifty<\/a>\uff09<\/p>\n\n\n\n<p>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u6700\u65b0\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306e\u9867\u5ba2\u884c\u52d5\u306e\u8208\u5473\u6df1\u3044\u898b\u65b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3059\u308b\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u9577\u7d9a\u304d\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Statistas_Statistics_The_Importance_Of_Customer_Service_And_Loyalty_Programs_In_Building_Brand_Loyalty\"><\/span><strong>Statista\u306e\u7d71\u8a08\uff1a\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u91cd\u8981\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statista-statistics-1024x576.webp\" alt=\"\" class=\"wp-image-13329\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statista-statistics-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statista-statistics-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statista-statistics-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statista-statistics-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statista-statistics-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Statista\u2019s statistics.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.statista.com\/topics\/10873\/brand-loyalty\/#topFacts\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Statista\u306e\u7d71\u8a08<\/strong><\/a>\u3067\u306f\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3001\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u78ba\u306b\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong>7. \u4e16\u754c\u306e\u8cb7\u3044\u7269\u5ba2\u306e\u7d048\u5272\u304c\u3001\u4f01\u696d\u3078\u306e\u4fe1\u983c\u306f\u512a\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u4f9d\u5b58\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1077882\/why-consumers-are-loyal-to-brands-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista\u300c2023\u5e74\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8981\u56e0\u300d<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>8. \u7c73\u56fd\u306e60\uff05\u4ee5\u4e0a\u306e\u4eba\u304c\u3001\u9023\u7d61\u304c\u53d6\u308c\u306a\u3044\u4f01\u696d\u304b\u3089\u306f\u8cfc\u5165\u3057\u306a\u3044\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1338601\/likelihood-purchase-brand-consumers-unable-contact-usa\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics\u2019s brand purchase likelihood if customers couldn\u2019t reach U.S. 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>9. 2022\u5e74\u306e\u7c73\u56fd\u30fb\u82f1\u56fd\u306e\u8cb7\u3044\u7269\u5ba2\u306e\u7d0490\uff05\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c7\u30fc\u30bf\u3092\u4fdd\u8b77\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u597d\u3080\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1327307\/attitudes-advertising-data-ethics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics\u2019s UK and US ad data ethics attitudes 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>10. 2022\u5e74\u672b\u306e\u8abf\u67fb\u3067\u3001\u7c73\u56fd\u306e\u8cb7\u3044\u7269\u5ba2\u306e10\u4eba\u4e2d7\u4eba\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u3064\u306a\u304c\u308a\u306b\u304a\u3044\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u91cd\u8981\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/676798\/brand-loyalty-factors-usa\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics\u2019s Top U.S. brand loyalty drivers 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>11. 2022\u5e74\u306e\u8abf\u67fb\u3067\u3001\u7c73\u56fd\u6d88\u8cbb\u8005\u306e\u7d0480\uff05\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u7d99\u7d9a\u7684\u306a\u53d6\u5f15\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1374927\/loyalty-program-impact-consumer-decision-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics impact of reward programs on U.S. consumer purchasing 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>12. \u30d6\u30e9\u30f3\u30c9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u305f\u56de\u7b54\u8005\u306e80\uff05\u304c\u3001\u3088\u308a\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1375145\/top-ways-loyalty-programs-influenced-consumer-behavior-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics top ways loyalty programs affected U.S. consumer behavior 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>13. \u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u305f\u4eba\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u4ee5\u524d\u3088\u308a\u591a\u304f\u8a71\u3059\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1375145\/top-ways-loyalty-programs-influenced-consumer-behavior-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics top ways loyalty programs affected U.S. consumer behavior 2022<\/a>\uff09<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u8981\u56e0\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u80af\u5b9a\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u4f5c\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u3092\u4fc3\u9032\u3057\u3001\u9867\u5ba2\u3092\u30d6\u30e9\u30f3\u30c9\u306e\u64c1\u8b77\u8005\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Statistics_compiled_from_Statista_The_Power_Of_Rewards_And_Recognition\"><\/span><strong>Statista\u304c\u307e\u3068\u3081\u305f\u7d71\u8a08\uff1a\u30ea\u30ef\u30fc\u30c9\u3068\u8a8d\u77e5\u306e\u529b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.statista.com\/topics\/7986\/loyalty-programs-in-the-us\/#editorsPicks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Statista\u304c\u307e\u3068\u3081\u305f\u7d71\u8a08<\/strong><\/a>\u3067\u306f\u3001\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3059\u308b\u52d5\u6a5f\u3068\u3057\u3066\u3001\u5272\u5f15\u3084\u30ea\u30ef\u30fc\u30c9\u3001\u9650\u5b9a\u5546\u54c1\u306e\u63d0\u4f9b\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u3046\u3057\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u308b\u6d88\u8cbb\u8005\u304c\u3044\u308b\u3053\u3068\u3082\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong>14. \u7c73\u56fd\u6d88\u8cbb\u8005\u306e10\u4eba\u4e2d6\u4eba\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5272\u5f15\u3092\u6c42\u3081\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1239093\/valuable-features-loyalty-programs-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics: U.S. consumers value loyalty program benefits 2022<\/a>\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statistical-chart-from-statista-1024x576.webp\" alt=\"\" class=\"wp-image-13330\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statistical-chart-from-statista-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statistical-chart-from-statista-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statistical-chart-from-statista-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statistical-chart-from-statista-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/statistical-chart-from-statista-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Statistical chart from Statista.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\"><strong>15. \u7c73\u56fd\u6d88\u8cbb\u8005\u306e\u7d043\u5206\u306e1\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308b\u9650\u5b9a\u5546\u54c1\u3084\u5148\u884c\u30a2\u30af\u30bb\u30b9\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1239093\/valuable-features-loyalty-programs-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics: U.S. consumers value loyalty program benefits 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>16. \u7c73\u56fd\u306e\u8abf\u67fb\u53c2\u52a0\u8005\u306e\u7d04\u534a\u6570\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3092\u793a\u3059\u305f\u3081\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u307e\u3057\u305f\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1368791\/ways-us-consumers-show-loyalty-brand\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics leading brand loyalty indicators in the U.S. 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>17. \u7c73\u56fd\u6d88\u8cbb\u8005\u306f\u5e73\u5747\u3057\u306616.6\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u52a0\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/618744\/average-number-of-loyalty-programs-us-consumers-belong-to\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics: The average US loyalty program membership from 2015 to 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>18. \u7c73\u56fd\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u7a4d\u6975\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u52a0\u5165\u3057\u3066\u3044\u308b\u6570\u306e\u534a\u5206\u306b\u904e\u304e\u307e\u305b\u3093\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/618744\/average-number-of-loyalty-programs-us-consumers-belong-to\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics: The average US loyalty program membership from 2015 to 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>19. \u8abf\u67fb\u306b\u53c2\u52a0\u3057\u305f\u7c73\u56fd\u306e\u7d4c\u55b6\u5e79\u90e8\u306e90\uff05\u4ee5\u4e0a\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u3088\u308a\u591a\u304f\u306e\u30ea\u30ef\u30fc\u30c9\u3084\u7279\u5178\u304c\u5fc5\u8981\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1374326\/executives-perceptions-of-loyalty-programs-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statistics: US executives\u2019 loyalty program impressions October\u2013November 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>20. \u7c73\u56fd\u6d88\u8cbb\u8005\u306e79\uff05\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u3063\u3066\u518d\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1374927\/loyalty-program-impact-consumer-decision-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">US customers\u2019 propensity to continue doing business with a brand after a loyalty or rewards program in April 2022<\/a>\uff09<\/p>\n\n\n\n<p class=\"translation-block\"><strong>21. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u518d\u8cfc\u5165\u306b\u304a\u3044\u3066Z\u4e16\u4ee3\u306e\u8cb7\u3044\u7269\u5ba2\u306b\u3084\u3084\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<\/strong>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/1375145\/top-ways-loyalty-programs-influenced-consumer-behavior-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Top ways loyalty programs affected US customers\u2019 behavior in April 2022<\/a>\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"McKinseys_Research_Customer_Loyalty_Statistics_Based_On_Customer_Behavior\"><\/span><strong>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff1a\u9867\u5ba2\u884c\u52d5\u306b\u57fa\u3065\u304f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/five-fifty-making-loyalty-pay\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb<\/strong><\/a>\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u95a2\u3059\u308b\u7d71\u8a08\u304b\u3089\u3001\u9867\u5ba2\u884c\u52d5\u306e\u5909\u5316\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">22. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e0a\u4f4d\u56db\u5206\u4f4d\u306e\u56de\u7b54\u8005\u306e46%\u304c\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u629e\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">23. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e0a\u4f4d\u56db\u5206\u4f4d\u306e\u56de\u7b54\u8005\u306e40%\u304c\u3001\u8cfc\u5165\u983b\u5ea6\u3092\u5897\u3084\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">24. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e0a\u4f4d\u56db\u5206\u4f4d\u306e\u56de\u7b54\u8005\u306e32%\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u7559\u307e\u308b\u305f\u3081\u306b\u3088\u308a\u9ad8\u3044\u4fa1\u683c\u3092\u652f\u6255\u3063\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">25. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e0a\u4f4d\u56db\u5206\u4f4d\u306e\u56de\u7b54\u8005\u306e21%\u304c\u3001\u652f\u51fa\u3092\u5897\u3084\u3059\u4e88\u5b9a\u3067\u3059\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-research-1024x576.webp\" alt=\"\" class=\"wp-image-13344\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-research-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-research-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-research-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-research-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-research-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Statistical chart from McKinsey&#8217;s research.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">26.\u30a2\u30e1\u30ea\u30ab\u306e\u6d88\u8cbb\u8005\u306e100%\u304c\u3001COVID-19\u5371\u6a5f\u306e\u9593\u306b\u7570\u306a\u308b\u5e97\u8217\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u8a66\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">27. \u6709\u6599\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u56de\u7b54\u8005\u306e43%\u304c\u3001\u53c2\u52a0\u3057\u3066\u304b\u3089\u9031\u5358\u4f4d\u3067\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<p><strong>28. \u6709\u6599\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u56de\u7b54\u8005\u306e59%\u304c\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u629e\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff09&nbsp; <\/strong>(Source: McKinsey&#8217;s research).<\/p>\n\n\n\n<p class=\"translation-block\">29. \u6709\u6599\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u56de\u7b54\u8005\u306e62%\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308a\u591a\u304f\u652f\u51fa\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<p>\u3088\u308a\u7c21\u5358\u306a\u30a2\u30af\u30bb\u30b9\u3068\u53c2\u5165\u969c\u58c1\u306e\u4f4e\u4e0b\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u8a66\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u306e\u884c\u52d5\u3092\u6539\u5584\u3057\u3001\u4f01\u696d\u3092\u3088\u308a\u597d\u304d\u306b\u306a\u308a\u3001\u3088\u308a\u983b\u7e41\u306b\u8cfc\u5165\u3057\u3001\u3088\u308a\u591a\u304f\u652f\u51fa\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u7814\u7a76\u3067\u306f\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u300d\u306e\u6982\u5ff5\u3082\u691c\u8a0e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u5354\u529b\u3057\u3066\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3068\u66f4\u306a\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u4f7f\u7528\u306e\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b\u5358\u4e00\u306e\u30c7\u30fc\u30bf\u30d7\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"McKinseys_Survey_2022_Customer_Loyalty_Statistics_Impact_On_Consumer_Behavior_And_Brand_Performance_Statistics\"><\/span><strong>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb2022\uff1a\u6d88\u8cbb\u8005\u884c\u52d5\u3068\u30d6\u30e9\u30f3\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u7d71\u8a08\u3078\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08\u306e\u5f71\u97ff<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/introducing-the-australian-consumer-loyalty-survey\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2 \u30a4\u30f3\u30b5\u30a4\u30c8\u8abf\u67fb<\/strong><\/a>\u3067\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306e\u6d88\u8cbb\u80051,400\u4eba\u4ee5\u4e0a\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u8abf\u67fb\u304b\u3089\u3001\u91cd\u8981\u306a\u77e5\u898b\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">30. \u6d88\u8cbb\u8005\u306e60%\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u53c2\u52a0\u304c\u5c11\u306a\u304f\u3068\u3082\u4e00\u3064\u306e\u65b9\u6cd5\u3067\u652f\u51fa\u884c\u52d5\u3092\u5909\u3048\u305f\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u306f\u3001\u8cfc\u5165\u983b\u5ea6\u306e\u5897\u52a0\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3001\u63a8\u85a6\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u3053\u3068\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30dd\u30a4\u30f3\u30c8\u3084\u30b9\u30c6\u30fc\u30bf\u30b9\u306e\u305f\u3081\u306b\u3088\u308a\u591a\u304f\u652f\u6255\u3046\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">31. \u30c8\u30c3\u30d7\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059\u53ef\u80fd\u6027\u304c10%\u9ad8\u304f\u3001\u983b\u5ea6\u3067\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c14%\u9ad8\u304f\u3001\u6700\u4e0b\u4f4d\u56db\u5206\u4f4d\u30d7\u30ed\u30b0\u30e9\u30e0\u3088\u308a\u3082\u30d6\u30e9\u30f3\u30c9\u3092\u5ba3\u4f1d\u3059\u308b\u53ef\u80fd\u6027\u304c12%\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">32. \u6700\u9069\u306a\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3064\u4f01\u696d\u306f\u3001COVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u671f\u9593\u4e2d\u306b\u3088\u308a\u591a\u304f\u652f\u51fa\u3057\u305f\u3068\u56de\u7b54\u3057\u305f\u9867\u5ba2\u304c44%\u591a\u304f\u3001\u3053\u308c\u3089\u306e\u9867\u5ba2\u306f\u6700\u60aa\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3064\u4f01\u696d\u3088\u308a\u3082\u6700\u59274\u500d\u9577\u304f\u7559\u307e\u308a\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u8abf\u67fb\uff09<\/p>\n\n\n\n<p><strong>33. \u6d88\u8cbb\u8005\u306e70%\u304c\u3001\u8cb7\u3044\u7269\u3092\u3059\u308b\u305f\u3073\u306b\u307b\u307c\u6bce\u56de\u98df\u6599\u54c1\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f7f\u7528\u3059\u308b\u3068\u5831\u544a\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u8abf\u67fb\uff09<\/strong> (Source: McKinsey Australia Insight Survey)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-survey-1024x576.webp\" alt=\"\" class=\"wp-image-13331\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-survey-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-survey-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-survey-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-survey-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/mckinsey-survey-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Statistics on members&#8217; habits of using loyalty programs when shopping are compiled by McKinsey&#8217;s survey. (Source: www.mckinsey.com)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">34. \u6d88\u8cbb\u8005\u306e\u7d0450%\u304c\u3001\u822a\u7a7a\u4f1a\u793e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u3081\u3063\u305f\u306b\u307e\u305f\u306f\u5168\u304f\u4f7f\u7528\u3057\u306a\u3044\u3068\u5831\u544a\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">35. \u30d6\u30e9\u30f3\u30c9\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u3066\u3044\u306a\u3044\u6d88\u8cbb\u8005\u306e24%\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b58\u5728\u3092\u77e5\u3089\u306a\u304b\u3063\u305f\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u8abf\u67fb\uff09<\/p>\n\n\n\n<p>\u3053\u306e\u8abf\u67fb\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u8a2d\u8a08\u3078\u306e\u6570\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5f37\u8abf\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u3068\u9867\u5ba2\u4fa1\u5024\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deloitte_Survey_2022_About_Consumer_Preferences\"><\/span><strong>\u6d88\u8cbb\u8005\u55dc\u597d\u306b\u95a2\u3059\u308b\u30c7\u30ed\u30a4\u30c8\u8abf\u67fb2022&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30ed\u30a4\u30c8\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\u306f\u3001\u7279\u306b\u7d4c\u6e08\u3084\u793e\u4f1a\u306e\u5909\u5316\u306b\u4f34\u3044\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u95a2\u3059\u308b\u4eba\u3005\u306e\u9078\u629e\u3068\u7fd2\u6163\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u304b\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u307e\u3057\u305f\u3002\u4f01\u696d\u306f\u3053\u306e\u77e5\u8b58\u3092\u4f7f\u7528\u3057\u3066\u3001\u6700\u3082\u52b9\u679c\u3092\u6301\u3064\u3088\u3046\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a08\u753b\u3057\u3001\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">36. \u5e74\u3005\u3001\u6d88\u8cbb\u8005\u306f\u300c\u91d1\u92ad\u7684\u30ea\u30ef\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u5f15\u304d\u63db\u3048\u308b\u80fd\u529b\u300d\u3068\u300c\u30b7\u30f3\u30d7\u30eb\u3055\u3068\u4f7f\u3044\u3084\u3059\u3055\u300d\u3092\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6700\u3082\u91cd\u8981\u306a2\u3064\u306e\u5c5e\u6027\u3068\u3057\u3066\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb\uff09<\/p>\n\n\n\n<p><strong>37. \u6d88\u8cbb\u8005\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u5341\u5206\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u500b\u4eba\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u610f\u6b32\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u300253%\u306e\u6d88\u8cbb\u8005\u304c\u500b\u4eba\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u610f\u6b32\u304c\u3042\u308b\u3068\u56de\u7b54\u3057\u30012021\u5e74\u304b\u3089\u8457\u3057\u304f\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb\uff09<\/strong> (Source: Deloitte Consumer Loyalty Survey).<\/p>\n\n\n\n<p><strong>38. \u6d88\u8cbb\u8005\u306e55%\u4ee5\u4e0a\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7279\u5178\u3068\u30ea\u30ef\u30fc\u30c9\u3092\u52a0\u901f\u3059\u308b\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3092\u7a4d\u6975\u7684\u306b\u63a2\u3057\u3066\u304a\u308a\u3001\u6700\u65b0\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb\u7d50\u679c\u3067\u306f2021\u5e74\u304b\u308912%\u306e\u5897\u52a0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb\uff09<\/strong> (Source: Deloitte Consumer Loyalty Survey).<\/p>\n\n\n\n<p><strong>39. \u9867\u5ba2\u306b\u3068\u3063\u3066\u3001\u65b0\u3057\u3044\u30e1\u30f3\u30d0\u30fc\u3092\u7d39\u4ecb\u3057\u3001\u7279\u5178\u3084\u8cde\u3092\u5f97\u308b\u80fd\u529b\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u95a2\u9023\u306e\u6700\u3082\u91cd\u8981\u306a\u6a5f\u80fd\u3067\u3059\u30022\u756a\u76ee\u306b\u91cd\u8981\u306a\u6a5f\u80fd\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u5927\u7fa9\u3092\u652f\u63f4\u3059\u308b\u6a5f\u4f1a\u3067\u3059\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb\uff09<\/strong> (Source: Deloitte Consumer Loyalty Survey).<\/p>\n\n\n\n<p><strong>40. \u6d88\u8cbb\u8005\u306e35%\u4ee5\u4e0a\u304c\u3001\u72ec\u5360\u7684\u306a\u7279\u5178\u3068\u5411\u4e0a\u3057\u305f\u4f53\u9a13\u306e\u305f\u3081\u306b\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u6599\u3092\u652f\u6255\u3046\u610f\u6b32\u304c\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u6599\u3092\u652f\u6255\u3046\u6d88\u8cbb\u8005\u306e\u3046\u3061\u3001\u7d04\u534a\u6570\u304c2\u3064\u307e\u305f\u306f3\u3064\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u652f\u6255\u3063\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb\uff09<\/strong> (Source: Deloitte Consumer Loyalty Survey).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/deloitte-survey-1024x576.webp\" alt=\"\" class=\"wp-image-13332\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/deloitte-survey-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/deloitte-survey-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/deloitte-survey-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/deloitte-survey-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/deloitte-survey-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Statistics on customers willing to pay for a paid loyalty program by Deloitte Survey. (Source: www2.deloitte.com)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">41. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u652f\u6255\u3046\u610f\u6b32\u304c\u3042\u308b\u4eba\u306e\u4e2d\u3067\u3001\u6700\u3082\u671b\u307e\u3057\u3044\u7279\u5178\u306f\u5272\u5f15\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u7279\u5225\u4fa1\u683c\uff0866%\uff09\u3067\u3059\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb\uff09<\/p>\n\n\n\n<p>\u30b7\u30f3\u30d7\u30eb\u3055\u3068\u4fa1\u5024\u306a\u3069\u306e\u6838\u3068\u306a\u308b\u7279\u5178\u304c\u91cd\u8981\u3067\u3042\u308b\u4e00\u65b9\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u5927\u7fa9\u95a2\u9023\u306e\u53d6\u308a\u7d44\u307f\u3001\u6709\u6599\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u3059\u3079\u3066\u3001\u5927\u304d\u306a\u53ef\u80fd\u6027\u3092\u6301\u3064\u65b0\u8208\u30c8\u30ec\u30f3\u30c9\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u55dc\u597d\u306b\u9069\u5fdc\u3057\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u5c06\u6765\u6700\u3082\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yotpo_Survey_2022_Experience_Balance_Customer_Loyalty\"><\/span><strong>Yotpo\u8abf\u67fb2022\uff1a\u4f53\u9a13\u30d0\u30e9\u30f3\u30b9\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u6982\u8981\u306f\u3001<a href=\"https:\/\/www.yotpo.com\/the-state-of-customer-loyalty-and-retention-2023\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Yotpo \u30ab\u30b9\u30bf\u30de\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb 2022<\/strong><\/a>\u304c\u8907\u96d1\u306a\u7d4c\u6e08\u74b0\u5883\u306b\u304a\u3051\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u7406\u89e3\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u5185\u5bb9\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002\u4fa1\u5024\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u8cfc\u5165\u5f8c\u306e\u9b45\u529b\u7684\u306a\u4f53\u9a13\u304c\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306b\u304a\u3044\u3066\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">42. \u56de\u7b54\u8005\u306e65.6%\u304c\u3001\u611b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u5fe0\u5b9f\u3067\u3059\u304c\u3001\u898b\u8fd4\u308a\u306b\u4fa1\u5024\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfJDeQYL1b3uBd5voi11-MLO4TBFnl1QSzF7CLtV1LEU9tAFUkH9K6yEzehT2rD0zwzmvj6mMbA7Utoggz1diwY8CRIe8mfNF6Pb_0EUpW6CtSlktndhZP96K7rZPe7tnWOkFhE83zGocFHN24a3ATXtqI?key=VFflN__QvoAgWMKP0PJYug\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Statistics of what &#8220;loyalty&#8221; means to customers by Yotpo&#8217;s survey. (Source: www.yotpo.com)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>43. \u56de\u7b54\u8005\u306e35.2%\u304c\u3001\u3088\u308a\u5b89\u4fa1\u306a\u9078\u629e\u80a2\u304c\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u5fe0\u5b9f\u3067\u3059\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09 <\/strong>(Source: Yotpo Customer Loyalty Survey 2022).<\/p>\n\n\n\n<p class=\"translation-block\">44. \u521d\u56de\u8cfc\u5165\u6642\u3001\u4fa1\u683c\u304c\u4e3b\u306a\u5f71\u97ff\u8981\u56e0\u3067\u3059\uff0820.7%\uff09\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">45. \u30bb\u30fc\u30eb\u3068\u5272\u5f15\u304c\u91cd\u8981\u306a\u30c9\u30e9\u30a4\u30d0\u30fc\u3067\u3059\uff0828.1%\uff09\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">46. \u52b9\u679c\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3082\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\uff0822.2%\uff09\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">47. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u53c2\u52a0\u306f\u3001\u9867\u5ba2\u304c\u5fe0\u5b9f\u306a\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u3063\u3066\u53d6\u3089\u308c\u308b\u6700\u3082\u4e00\u822c\u7684\u306a\u884c\u52d5\u3067\u3059\uff0843.5%\uff09\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">48. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306e83%\u4ee5\u4e0a\u306e\u8cfc\u5165\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">49. \u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u5206\u3092\u77e5\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u611f\u899a\u304c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u5f71\u97ff\u3057\u307e\u3059\uff0882.5%\uff09\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">50. \u9867\u5ba2\u304c\u8a55\u4fa1\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u4f8b\u306b\u306f\u3001\u904e\u53bb\u306e\u8cfc\u5165\u306b\u57fa\u3065\u304f\u5546\u54c1\u63a8\u5968\u3001\u5728\u5eab\u5fa9\u6d3b\u30a2\u30e9\u30fc\u30c8\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306e\u9867\u5ba2\u540d\u306e\u4f7f\u7528\u304c\u542b\u307e\u308c\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">51. \u9867\u5ba2\u306e40%\u4ee5\u4e0a\u304c\u3001\u7121\u95a2\u4fc2\u307e\u305f\u306f\u30b9\u30d1\u30e0\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u305f\u3081\u5fe0\u5b9f\u3067\u306a\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">52. \u8cfc\u5165\u306b\u5bfe\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30dd\u30a4\u30f3\u30c8\u3092\u53d7\u3051\u53d6\u3089\u306a\u3044\u3053\u3068\u306f\u4e3b\u8981\u306a\u5426\u5b9a\u7684\u8981\u56e0\u3067\u3059\uff0845.4%\uff09\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">53. \u7121\u95a2\u4fc2\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u6ce8\u6587\u306b\u95a2\u3059\u308b\u60c5\u5831\u306e\u4e0d\u8db3\u306f\u5426\u5b9a\u7684\u306a\u4f53\u9a13\u3067\u3059\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">54. \u60aa\u3044\u8cfc\u5165\u5f8c\u4f53\u9a13\u306f\u3001\u9867\u5ba2\u304c\u53cb\u4eba\u306b\u8a71\u3059\uff0851%\uff09\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u914d\u4fe1\u505c\u6b62\u3059\u308b\uff0840%\uff09\u3001\u5426\u5b9a\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u66f8\u304f\uff0833.8%\uff09\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aYotpo\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PWCs_Survey_2022_Balance_Value_Personalization_and_Engagement_In_Loyalty_Program\"><\/span><strong>PWC\u306e\u8abf\u67fb2022\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308b\u4fa1\u5024\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30d0\u30e9\u30f3\u30b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/business-transformation\/library\/customer-loyalty-survey.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>PwC \u30ab\u30b9\u30bf\u30de\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u8abf\u67fb 2022<\/strong><\/a>\u306e\u76ee\u7684\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3084\u7d4c\u6e08\u7684\u4e0d\u78ba\u5b9f\u6027\u3001\u6280\u8853\u74b0\u5883\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u95a2\u3059\u308b\u9867\u5ba2\u884c\u52d5\u3084\u671f\u5f85\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002\u3053\u306e\u8abf\u67fb\u306b\u306f\u3001\u7c73\u56fd\u306e\u8cb7\u3044\u7269\u5ba24,000\u4eba\u4ee5\u4e0a\u304c\u53c2\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">55. \u56de\u7b54\u8005\u306e87%\u304c\u3001\u81ea\u5206\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5c11\u306a\u304f\u3068\u3082\u4e00\u3064\u306e\u5074\u9762\u3092\u6319\u3052\u307e\u3057\u305f\u300282%\u304c\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u305f\u3081\u306b\u3044\u304f\u3089\u304b\u306e\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u610f\u6b32\u304c\u3042\u308a\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p class=\"translation-block\">56. \u5272\u5f15\u3068\u30ea\u30ef\u30fc\u30c9\u304c\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u7279\u5178\uff0833%\uff09\u3067\u3001\u305d\u306e\u5f8c\u306b\u3088\u308a\u4f4e\u3044\u4fa1\u683c\uff0827%\uff09\u3068\u3088\u308a\u901f\u3044\/\u7c21\u5358\u306a\u30b5\u30fc\u30d3\u30b9\uff0823%\uff09\u304c\u7d9a\u304d\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-1-1024x576.webp\" alt=\"\" class=\"wp-image-13333\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Cite by PwC Customer Loyalty Survey 2022.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">57. \u9867\u5ba2\u306e53%\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u7d99\u7d9a\u4f7f\u7528\u3059\u308b\u7406\u7531\u306f\u30ea\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u826f\u3044\u4fa1\u5024\u3092\u5f97\u308b\u3053\u3068\u3060\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1aPwC\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2022\uff09<\/p>\n\n\n\n<p>PwC\u306e2022\u5e74\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u6d88\u8cbb\u8005\u74b0\u5883\u306b\u9069\u5fdc\u3059\u308b\u5fc5\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PWCs_Survey_2023_Consumer_Behavior_And_Business_Investment\"><\/span><strong>PWC\u306e\u8abf\u67fb2023\uff1a\u6d88\u8cbb\u8005\u884c\u52d5\u3068\u30d3\u30b8\u30cd\u30b9\u6295\u8cc7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/business-transformation\/library\/building-customer-loyalty-guide.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>PwC \u30ab\u30b9\u30bf\u30de\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08 2023<\/strong><\/a>\u306f\u3001\u53b3\u3057\u3044\u7d4c\u6e08\u74b0\u5883\u306e\u4e2d\u3067\u4f01\u696d\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u306b\u3069\u306e\u3088\u3046\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>PwC\u306f400\u4eba\u4ee5\u4e0a\u306e\u7d4c\u55b6\u5e79\u90e8\u3092\u8abf\u67fb\u3057\u3001\u9867\u5ba2\u7dad\u6301\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u95a2\u3059\u308b\u5f7c\u3089\u306e\u8996\u70b9\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u5f97\u307e\u3057\u305f\u3002\u3053\u306e\u8abf\u67fb\u306f\u30012022\u5e745\u6708\u306b\u5b9f\u65bd\u3055\u308c\u305f\u4ee5\u524d\u306e\u6d88\u8cbb\u8005\u8abf\u67fb\u3092\u57fa\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">58. \u7d4c\u55b6\u5e79\u90e8\u306e61%\u304c\u9867\u5ba2\u306f\u3088\u308a\u5fe0\u5b9f\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u304a\u308a\u3001\u7279\u5b9a\u306e\u696d\u754c\u3067\u306f\u3088\u308a\u9ad8\u3044\u5272\u5408\u3067\u3059\uff08\u30e1\u30c7\u30a3\u30a2&amp;\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8 \u2013 79%\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc \u2013 75%\u3001\u6d88\u8cbb\u8005\u88fd\u54c1 \u2013 69%\uff09\u3002\uff08\u51fa\u5178\uff1aPwC\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u8abf\u67fb2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">59. \u9867\u5ba2\u306e48%\u304c\u3001\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u63a8\u9032\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\uff0846%\uff09\u3002\uff08\u51fa\u5178\uff1aPwC\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">60. \u7d4c\u55b6\u5e79\u90e8\u306e60%\u4ee5\u4e0a\u304c\u3001\u6700\u8fd1\u306e\u8a08\u753b\u30b5\u30a4\u30af\u30eb\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u4e88\u7b97\u3092\u5897\u52a0\u3055\u305b\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1aPwC\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u8abf\u67fb2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">\u307e\u305f\u3001<a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/2023-holiday-outlook-trends.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>PwC \u30db\u30ea\u30c7\u30fc\u30a2\u30a6\u30c8\u30eb\u30c3\u30af 2023<\/strong><\/a>\u3067\u306f\u30014,000\u4eba\u3092\u5bfe\u8c61\u306b\u3001\u4e88\u5b9a\u3057\u3066\u3044\u308b\u652f\u51fa\u984d\u3001\u65c5\u884c\u3084\u8cb7\u3044\u7269\u306e\u6642\u671f\u30fb\u5834\u6240\u3001\u305d\u3057\u3066\u652f\u51fa\u8a08\u753b\u306e\u91d1\u984d\u306b\u3064\u3044\u3066\u5c0b\u306d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>61. \u65c5\u884c\u8005\u306e58%\u304c\u30db\u30ea\u30c7\u30fc\u671f\u9593\u4e2d\u306e\u65c5\u884c\u4e88\u7d04\u306b\u30ea\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/strong> (Source: PwC Holiday Outlook 2023).<\/p>\n\n\n\n<p class=\"translation-block\">62. \u6d88\u8cbb\u8005\u306e63%\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">63. Emtechies\uff08\u6280\u8853\u306b\u7cbe\u901a\u3057\u305f\u6d88\u8cbb\u8005\uff09\u306e71%\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6240\u5c5e\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">64. \u6d88\u8cbb\u8005\u306e53%\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6240\u5c5e\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">65. \u6280\u8853\u306b\u7cbe\u901a\u3057\u305f\u6d88\u8cbb\u8005\u306e82%\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u305f\u3081\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">66. Z\u4e16\u4ee3\u306e81%\u304c\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">67. Z\u4e16\u4ee3\u306e82%\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u305f\u3081\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u8cfc\u5165\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">68. \u6d88\u8cbb\u8005\u306e73%\u304c\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u8cfc\u5165\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-1024x576.webp\" alt=\"\" class=\"wp-image-13334\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/pwc-survey-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Statistical chart from PwC Holiday Outlook 2023. (Source: www.pwc.com)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">69. \u7537\u6027\u306f\u5973\u6027\u3088\u308a\u3082\u30d6\u30e9\u30f3\u30c9\u306b\u5fe0\u5b9f\u3067\u3059\uff0867% \u5bfe 59%\uff09\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/p>\n\n\n\n<p class=\"translation-block\">70. \u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306fZ\u4e16\u4ee3\u3088\u308a\u3082\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6240\u5c5e\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\uff0862% \u5bfe 50%\uff09\u3002\uff08\u51fa\u5178\uff1aPwC\u30db\u30ea\u30c7\u30fc\u5c55\u671b2023\uff09<\/p>\n\n\n\n<p>\u3053\u306e\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u7d14\u7c8b\u306b\u53d6\u5f15\u7684\u306a\u7126\u70b9\u3092\u8d85\u3048\u3066\u3001\u9867\u5ba2\u306e\u5168\u4f53\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u901a\u3058\u3066\u3088\u308a\u6df1\u3044\u9867\u5ba2\u95a2\u4fc2\u3092\u80b2\u6210\u3059\u308b\u6226\u7565\u3092\u958b\u767a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benchmark_Survey_2023_Challenges_And_Trends\"><\/span><strong>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb2023\uff1a\u8ab2\u984c\u3068\u30c8\u30ec\u30f3\u30c9&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u3053\u306e<a href=\"http:\/\/f9e7d91e313f8622e557-24a29c251add4cb0f3d45e39c18c202f.r83.cf1.rackcdn.com\/RTP_RT382_SURV_Loyalty_Personalization_June_2023_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>2023 \u30ab\u30b9\u30bf\u30de\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff06\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3 \u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb<\/strong><\/a>\u306f\u3001Retail TouchPoints\u304cMastercard\u3068\u5171\u540c\u3067\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u52d5\u5411\u3092\u5206\u6790\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u5c0f\u58f2\u696d\u8005\u304c\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3068\u6a5f\u4f1a\u3092\u63a2\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">71. \u5c0f\u58f2\u696d\u8005\u306e43%\u304c\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u6df7\u4e71\u306b\u3088\u308b\u54c1\u5207\u308c\u5546\u54c1\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u640d\u306d\u308b\u3068\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a2023\u5e74\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">72. \u5c0f\u58f2\u696d\u8005\u306e38%\u304c\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u8ca7\u5f31\u3055\u3068\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u4e0d\u8db3\u304c\u52b9\u679c\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u59a8\u3052\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a2023\u5e74\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">73. \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306bAI\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u306e27%\u304c\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a2023\u5e74\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">74. \u591a\u304f\u306e\u5c0f\u58f2\u696d\u8005\u304c\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306bESG\u306e\u53d6\u308a\u7d44\u307f\uff08\u74b0\u5883\u3001\u793e\u4f1a\u3001\u30ac\u30d0\u30ca\u30f3\u30b9\uff09\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\uff08\u30ea\u30b5\u30a4\u30af\u30eb\u88fd\u54c153%\u3001\u74b0\u5883\u6301\u7d9a\u53ef\u80fd\u602752%\uff09\u3002\uff08\u51fa\u5178\uff1a2023\u5e74\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">75. \u5f93\u6765\u306e\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u52b9\u679c\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\uff08\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u4f1a\u54e1\u6570\u306e\u9ad8\u3044\u5c0f\u58f2\u696d\u8005\u304c\u6e1b\u5c11\uff09\u3002\uff08\u51fa\u5178\uff1a2023\u5e74\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">76. \u5c0f\u58f2\u696d\u8005\u306e53%\u304c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5229\u76ca\u306b\u3088\u308a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\/\u7dad\u6301\u304c\u5411\u4e0a\u3057\u305f\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\uff082022\u5e74\u306e69%\u304b\u3089\u6e1b\u5c11\uff09\u3002\uff08\u51fa\u5178\uff1a2023\u5e74\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/benchmark-survey-1024x576.webp\" alt=\"\" class=\"wp-image-13335\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/benchmark-survey-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/benchmark-survey-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/benchmark-survey-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/benchmark-survey-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/benchmark-survey-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Customer Loyalty and Personalization Benchmark Survey 2023.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u5c0f\u58f2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u72b6\u6cc1\u306f\u5927\u304d\u306a\u5909\u5316\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u52b9\u679c\u304c\u4f4e\u304f\u306a\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u53d6\u308a\u7d44\u307f\u306f\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u5c0f\u58f2\u696d\u8005\u306f\u3001\u65b0\u3057\u3044\u6280\u8853\u3092\u6d3b\u7528\u3057\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u3059\u3079\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u9867\u5ba2\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u5909\u5316\u306b\u9069\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Euromonitors_Survey_2023_About_Experience-Driven_Consumers\"><\/span><strong>\u4f53\u9a13\u99c6\u52d5\u578b\u6d88\u8cbb\u8005\u306b\u95a2\u3059\u308b\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u306e\u8abf\u67fb2023<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.euromonitor.com\/article\/loyalty-and-the-new-normal\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Voice of the Consumer: Customer Loyalty Statistics \u30c7\u30b8\u30bf\u30eb\u8abf\u67fb 2023<\/strong><\/a>\u306f\u3001\u65b0\u3057\u3044\u6280\u8853\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u904e\u7a0b\u5168\u4f53\u3067\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084\u671f\u5f85\u3092\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3055\u305b\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">77. \u56de\u7b54\u8005\u306e60%\u304c\u3001\u81ea\u5206\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u30ad\u30e5\u30ec\u30fc\u30c8\u3055\u308c\u305f\u4f53\u9a13\u3092\u6c42\u3081\u308b\u3053\u3068\u306b\u540c\u610f\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">78. \u56de\u7b54\u8005\u306e56%\u304c\u3001\u4f53\u9a13\u306b\u304a\u91d1\u3092\u4f7f\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u306b\u540c\u610f\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/euromonitor-survey-1024x576.webp\" alt=\"\" class=\"wp-image-13336\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/euromonitor-survey-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/euromonitor-survey-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/euromonitor-survey-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/euromonitor-survey-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/euromonitor-survey-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Cite by Euromonitor\u2019s survey.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">79. Z\u4e16\u4ee3\u306e79%\u4ee5\u4e0a\u304c2023\u5e74\u306bInstagram\u3068TikTok\u306b1\u65e5\u306b\u8907\u6570\u56de\u30a2\u30af\u30bb\u30b9\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">80. \u6d88\u8cbb\u8005\u306e25%\u304c\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u30fb\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3088\u3063\u3066\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u5fe0\u5b9f\u8005\u300d\u3068\u3057\u3066\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3055\u308c\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">81. \u56de\u7b54\u8005\u306e33%\u4ee5\u4e0a\u304c\u30012022\u5e74\u306b\u5bfe\u9762\u3067\u306f\u306a\u304f\u6ca1\u5165\u578b\u4eee\u60f3\u4e16\u754c\u3067\u4ed6\u306e\u4eba\u3068\u4ea4\u6d41\u3059\u308b\u3053\u3068\u306b\u8208\u5473\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u306e\u8abf\u67fb\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPMGs_Research_2024_About_Customer_Engagement_And_Advocacy\"><\/span><strong>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306b\u95a2\u3059\u308bKPMG\u306e\u8abf\u67fb2024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/kpmg.com\/kpmg-us\/content\/dam\/kpmg\/pdf\/2024\/the-evolution-of-loyalty-programs.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>KPMG\u300c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9032\u5316 2024\u300d\u8abf\u67fb<\/strong><\/a>\u306f\u3001\u30db\u30c6\u30eb\u30fb\u5bbf\u6cca\u696d\u754c\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306e\u74b0\u5883\u306b\u304a\u3051\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5f79\u5272\u306e\u5909\u5316\u3092\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u8abf\u67fb\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3001\u305d\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306b\u304a\u3044\u3066\u3001\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3069\u306e\u7a0b\u5ea6\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">82. \u6e80\u8db3\u3057\u305f\u30d7\u30ec\u30df\u30a2\u30e0\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30f3\u30d0\u30fc\u306e88%\u304c\u3001\u3088\u308a\u4f4e\u3044\u4fa1\u683c\u3092\u63d0\u4f9b\u3059\u308b\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u597d\u307f\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aKPMG\u6d88\u8cbb\u8005\u8abf\u67fb\u30c7\u30fc\u30bf\u3068\u5206\u6790\uff09<\/p>\n\n\n\n<p class=\"translation-block\">83. \u6e80\u8db3\u3057\u305f\u30d7\u30ec\u30df\u30a2\u30e0\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30f3\u30d0\u30fc\u306e83%\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u53c2\u52a0\u306b\u3088\u308a\u3001\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u304b\u3089\u306e\u7d99\u7d9a\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aKPMG\u6d88\u8cbb\u8005\u8abf\u67fb\u30c7\u30fc\u30bf\u3068\u5206\u6790\uff09<\/p>\n\n\n\n<p class=\"translation-block\">84. \u6e80\u8db3\u3057\u305f\u30d7\u30ec\u30df\u30a2\u30e0\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30f3\u30d0\u30fc\u306e70%\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u4fa1\u5024\u3092\u8ffd\u52a0\u3059\u308b\u3068\u4fe1\u3058\u308b\u5834\u5408\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u306e\u4eba\u306b\u63a8\u85a6\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aKPMG\u6d88\u8cbb\u8005\u8abf\u67fb\u30c7\u30fc\u30bf\u3068\u5206\u6790\uff09<\/p>\n\n\n\n<p class=\"translation-block\">85. \u6e80\u8db3\u3057\u305f\u30d7\u30ec\u30df\u30a2\u30e0\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30f3\u30d0\u30fc\u306e66%\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7279\u5178\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u652f\u51fa\u3092\u5909\u66f4\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aKPMG\u6d88\u8cbb\u8005\u8abf\u67fb\u30c7\u30fc\u30bf\u3068\u5206\u6790\uff09<\/p>\n\n\n\n<p class=\"translation-block\">86. \u56de\u7b54\u8005\u306e46%\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u304a\u91d1\u3092\u7bc0\u7d04\u3067\u304d\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aKPMG\u6d88\u8cbb\u8005\u8abf\u67fb\u30c7\u30fc\u30bf\uff09<\/p>\n\n\n\n<p><strong>87. \u56de\u7b54\u8005\u306e42%\u304c\u3001\u73fe\u5728\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u3001\u5f15\u304d\u63db\u3048\u308b\u3082\u306e\u306e\u305f\u3081\u306b\u3088\u308a\u901f\u304f\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3067\u304d\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aKPMG\u6d88\u8cbb\u8005\u8abf\u67fb\u30c7\u30fc\u30bf\uff09<\/strong> (Source: KPMG consumer survey data).<\/p>\n\n\n\n<p class=\"translation-block\">88. \u56de\u7b54\u8005\u306e39%\u304c\u3001\u73fe\u5728\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u30dd\u30a4\u30f3\u30c8\u3092\u7c21\u5358\u306b\u5f15\u304d\u63db\u3048\u3067\u304d\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aKPMG\u6d88\u8cbb\u8005\u8abf\u67fb\u30c7\u30fc\u30bf\uff09<\/p>\n\n\n\n<p class=\"translation-block\">89. \u56de\u7b54\u8005\u306e40%\u304c\u3001\u73fe\u5728\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u81ea\u5206\u3092\u3088\u304f\u77e5\u3063\u3066\u304a\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aKPMG\u6d88\u8cbb\u8005\u8abf\u67fb\u30c7\u30fc\u30bf\uff09<\/p>\n\n\n\n<p class=\"translation-block\">90. \u56de\u7b54\u8005\u306e50%\u304c\u3001\u73fe\u5728\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u7279\u5225\u3067\u4fa1\u5024\u3042\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1aKPMG\u6d88\u8cbb\u8005\u8abf\u67fb\u30c7\u30fc\u30bf\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/kpmg-survey-1024x576.webp\" alt=\"\" class=\"wp-image-13337\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/kpmg-survey-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/kpmg-survey-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/kpmg-survey-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/kpmg-survey-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/kpmg-survey-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>KPMG consumer survey data.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u3053\u306eKPMG\u306e\u7814\u7a76\u306f\u3001\u65c5\u884c\u30fb\u5bbf\u6cca\u696d\u754c\u306b\u304a\u3051\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6c38\u7d9a\u7684\u306a\u4fa1\u5024\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u9032\u5316\u3059\u308b\u72b6\u6cc1\u3067\u52b9\u679c\u7684\u3067\u3042\u308a\u7d9a\u3051\u308b\u305f\u3081\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u55dc\u597d\u3068\u696d\u754c\u306e\u8ab2\u984c\u306b\u9069\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deloitte_Digitals_Research_2024_Personalization_In_Customer_Loyalty\"><\/span><strong>\u30c7\u30ed\u30a4\u30c8\u30c7\u30b8\u30bf\u30eb\u306e\u8abf\u67fb2024\uff1a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/digital\/us\/documents\/insights\/insights-20240610-personalization-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Deloitte Digital\u306e2024\u5e74\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u8abf\u67fb<\/strong><\/a>\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306b\u3069\u306e\u7a0b\u5ea6\u52b9\u679c\u7684\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">91. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u9867\u5ba2\u306e\u904e\u7a0b\u306e\u3059\u3079\u3066\u306e\u6bb5\u968e\u3067\u4f4e\u6210\u719f\u5ea6\u30d6\u30e9\u30f3\u30c9\u3092\u4e0a\u56de\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u3088\u308a\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u5e73\u5747\u6ce8\u6587\u4fa1\u984d\u3001\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u304c\u542b\u307e\u308c\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u30c7\u30b8\u30bf\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u8abf\u67fb\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30ea\u30fc\u30c0\u30fc\u5bfe\u4f4e\u6210\u719f\u5ea6\u30d6\u30e9\u30f3\u30c9\u306738% \u5bfe 54%<\/li>\n\n\n\n<li class=\"translation-block\">\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30ea\u30fc\u30c0\u30fc\u5bfe\u4f4e\u6210\u719f\u5ea6\u30d6\u30e9\u30f3\u30c9\u306729% \u5bfe 57%<\/li>\n\n\n\n<li class=\"translation-block\">\u9867\u5ba2\u6e80\u8db3\u5ea6\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30ea\u30fc\u30c0\u30fc\u5bfe\u4f4e\u6210\u719f\u5ea6\u30d6\u30e9\u30f3\u30c9\u306737% \u5bfe 61%<\/li>\n\n\n\n<li class=\"translation-block\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30ea\u30fc\u30c0\u30fc\u5bfe\u4f4e\u6210\u719f\u5ea6\u30d6\u30e9\u30f3\u30c9\u306744% \u5bfe 61%<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">92. \u6d88\u8cbb\u8005\u306e78%\u304c\u3001\u5272\u5f15\u3084\u7279\u5225\u30d0\u30f3\u30c9\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u304c\u8cfc\u5165\u6c7a\u5b9a\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u305f\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u30c7\u30b8\u30bf\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">93. \u8abf\u67fb\u3055\u308c\u305f\u6d88\u8cbb\u8005\u306f\u3001\u300c\u304a\u91d1\u3092\u7bc0\u7d04\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u300d\u3092\u6700\u3082\u610f\u5473\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5f62\u5f0f\u306e\u30ea\u30b9\u30c8\u306e1\u4f4d\u306b\u7f6e\u304d\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u30c7\u30b8\u30bf\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">94. \u6d88\u8cbb\u8005\u306e67%\u304c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u81ea\u5206\u3092\u7406\u89e3\u3057\u3001\u30cb\u30fc\u30ba\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u3088\u308a\u591a\u304f\u306e\u304a\u91d1\u3092\u4f7f\u3046\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u30c7\u30b8\u30bf\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">95. \u6d88\u8cbb\u8005\u306e4\u4eba\u306b3\u4eba\u8fd1\u304f\u304c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u305d\u308c\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u306737%\u591a\u304f\u652f\u51fa\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30c7\u30ed\u30a4\u30c8\u30c7\u30b8\u30bf\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u8abf\u67fb\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Science_of_Loyalty_Research_2024_About_Building_Customer_Relationships\"><\/span><strong>\u9867\u5ba2\u95a2\u4fc2\u69cb\u7bc9\u306b\u95a2\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb2024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/mailchimp.com\/newsroom\/science-of-loyalty-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Science of Loyalty \u8abf\u67fb<\/strong><\/a>\u306f\u3001\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u8981\u56e0\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u5b9f\u8df5\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">96. \u30ec\u30dd\u30fc\u30c8\u306f\u300c\u4e0d\u6d3b\u6027\u300d\u304b\u3089\u300c\u30d5\u30a1\u30f3\u30c0\u30e0\u300d\u306b\u53ca\u3076\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u30b9\u30da\u30af\u30c8\u30e9\u30e0\u3092\u7279\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u56de\u7b54\u8005\u306e\u308f\u305a\u304b13%\u304c\u300c\u30d5\u30a1\u30f3\u30c0\u30e0\u300d\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30b0\u30eb\u30fc\u30d7\u306b\u5c5e\u3057\u3066\u3044\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/science-of-loyalty-research-1024x576.webp\" alt=\"\" class=\"wp-image-13338\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/science-of-loyalty-research-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/science-of-loyalty-research-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/science-of-loyalty-research-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/science-of-loyalty-research-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/07\/science-of-loyalty-research-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Science of Loyalty research (Source: mailchimp.com).<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">97. \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u8005\u306e\u7d04\u534a\u6570\uff0846%\uff09\u304c\u3001\u8cfc\u5165\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u591a\u304f\u3092\u77e5\u3063\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u300c\u30d5\u30a1\u30f3\u30c0\u30e0\u300d\u8cfc\u5165\u8005\u306e\u9593\u3067\u306f60%\u306b\u4e0a\u6607\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">98. \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u8005\u306e\u7d04\u534a\u6570\uff0849%\uff09\u304c\u3001\u53cb\u4eba\u3084\u5bb6\u65cf\u304b\u3089\u306e\u63a8\u85a6\u304c\u8cfc\u5165\u6c7a\u5b9a\u306e\u52a9\u3051\u306b\u306a\u308b\u3068\u56de\u7b54\u3057\u300118-24\u6b73\u3067\u306f72%\u306b\u4e0a\u6607\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">99. \u4e0d\u6d3b\u6027\u9867\u5ba2\u306e52%\u3068\u6162\u6027\u7684\u9867\u5ba2\u306e51%\u306e\u307f\u304c\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u597d\u610f\u7684\u306a\u610f\u898b\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u300c\u30d5\u30a1\u30f3\u30c0\u30e0\u300d\u8cfc\u5165\u8005\u306e\u9593\u3067\u306f84%\u306b\u4e0a\u6607\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">100. \u6bce\u65e5\u307e\u305f\u306f\u6bce\u9031\u8cfc\u5165\u3059\u308b\u4eba\u306e35%\u304c\u3001\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u8003\u616e\u3059\u308b\u552f\u4e00\u306e\u3082\u306e\u3060\u3068\u56de\u7b54\u3057\u3001\u67081\u56de\u4ee5\u4e0b\u3067\u8cfc\u5165\u3059\u308b\u4eba\u306e22%\u3068\u6bd4\u8f03\u3055\u308c\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">101. \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u8005\u306e97%\u304c\u3001\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u8fc5\u901f\u3067\u7c21\u5358\u306b\u8cfc\u5165\u3067\u304d\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">102. \u3059\u3079\u3066\u306e\u30e1\u30fc\u30eb\u8cfc\u8aad\u8005\u306e47%\u304c\u30d6\u30e9\u30f3\u30c9\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u65b0\u3057\u3044\u5546\u54c1\u63d0\u4f9b\u3092\u63a2\u7d22\u3057\u300139%\u304c\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8aad\u3093\u3060\u5f8c\u306b\u8cfc\u5165\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">103. \u9867\u5ba2\u306e\u534a\u6570\u672a\u6e80\uff0837%\uff09\u304c\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u63a8\u85a6\u3057\u3066\u304a\u308a\u3001\u308f\u305a\u304b22%\u304c\u30d7\u30ec\u30bc\u30f3\u30c8\u3068\u3057\u3066\u8d08\u3063\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">104. \u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u9023\u7d61\u65b9\u6cd5\u306f\u30e1\u30fc\u30eb\u3067\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u534a\u6570\u4ee5\u4e0a\uff0857%\uff09\u304c\u3053\u306e\u65b9\u6cd5\u3067\u30d6\u30e9\u30f3\u30c9\u3068\u9023\u7d61\u3092\u53d6\u308a\u7d9a\u3051\u308b\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">105. \u308f\u305a\u304b16%\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7279\u5178\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u3066\u304a\u308a\u3001\u672a\u958b\u62d3\u306e\u53ef\u80fd\u6027\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">106. \u6d88\u8cbb\u8005\u306e26%\u304c\u74b0\u5883\u3078\u306e\u5f71\u97ff\u3084\u975e\u502b\u7406\u7684\u306a\u88fd\u9020\u306e\u305f\u3081\u30d6\u30e9\u30f3\u30c9\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3059\u308b\u3068\u56de\u7b54\u3057\u300118-24\u6b73\u306e\u8cb7\u3044\u7269\u5ba2\u3067\u306f34%\u306b\u4e0a\u6607\u3057\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p class=\"translation-block\">107. \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u8005\u306e45%\u304c\u53d6\u5f15\u3084\u5272\u5f15\u3092\u6c42\u3081\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u305f\u4e00\u65b9\u300187%\u304c\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u826f\u3044\u6c17\u5206\u306b\u3055\u305b\u3066\u304f\u308c\u308b\u3068\u56de\u7b54\u3057\u3001\u4e00\u8cab\u6027\u306b\u6b21\u3050\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e2\u756a\u76ee\u306b\u91cd\u8981\u306a\u63a8\u9032\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\uff08\u51fa\u5178\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u79d1\u5b66\u8abf\u67fb\uff09<\/p>\n\n\n\n<p>\u300c\u30d5\u30a1\u30f3\u30c0\u30e0\u300d\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u7406\u60f3\u7684\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u9054\u6210\u53ef\u80fd\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u826f\u3044\u6226\u7565\u306f\u3001\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30b9\u30da\u30af\u30c8\u30e9\u30e0\u306e\u7570\u306a\u308b\u30ec\u30d9\u30eb\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span><strong>\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9593\u9055\u3044\u306a\u304f\u30012024\u5e74\u306b\u304a\u3044\u3066\u306f\u9867\u5ba2\u306e\u4fe1\u983c\u304c\u6210\u529f\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u3092\u904b\u55b6\u3059\u308b\u9375\u3067\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u306e\u7406\u7531\u3092\u7406\u89e3\u3057\u3001\u9769\u65b0\u7684\u306a\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u5ea6\u3060\u3051\u8cfc\u5165\u3057\u305f\u4eba\u3092\u30d6\u30e9\u30f3\u30c9\u30d5\u30a1\u30f3\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u7dad\u6301\u306f\u76ee\u7684\u3067\u306f\u306a\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u6700\u65b0\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7d71\u8a08\u3084\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u306f\u3001\u305c\u3072\u5b9a\u671f\u7684\u306b<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\u5f53\u793e\u30d6\u30ed\u30b0<\/strong><\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Want to find customer loyalty statistics? You have come to the right place! This blog post provides over 100 customer loyalty statistics in 2024 from reputable<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":13456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,528],"tags":[221],"class_list":["post-13327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-loyalty-strategy","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/13327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=13327"}],"version-history":[{"count":1,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/13327\/revisions"}],"predecessor-version":[{"id":22149,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/13327\/revisions\/22149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/13456"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=13327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=13327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=13327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}