{"id":12395,"date":"2024-06-11T02:43:52","date_gmt":"2024-06-11T02:43:52","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=12395"},"modified":"2026-02-24T11:12:50","modified_gmt":"2026-02-24T11:12:50","slug":"13-loyalty-programs-benefits-for-businesses","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/","title":{"rendered":"\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e13\u306e\u30e1\u30ea\u30c3\u30c8\uff082024\u5e74\uff09"},"content":{"rendered":"<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u306f\u3001\u95a2\u4fc2\u3092\u52b9\u679c\u7684\u306b\u80b2\u6210\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3001\u767a\u5c55\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u78ba\u7acb\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308d\u3046\u3068\u3001\u59cb\u307e\u3063\u305f\u3070\u304b\u308a\u306e\u4e2d\u5c0f\u4f01\u696d\u3067\u3042\u308d\u3046\u3068\u3001\u3088\u304f\u8a2d\u8a08\u3055\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u30e3\u30fc\u306b\u306a\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u306f\u300112\u306e\u4e3b\u8981\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5229\u70b9\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#Understanding_Loyalty_Programs\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7406\u89e3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#Key_Loyalty_Programs_Benefits_For_Companies\" >\u4f01\u696d\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u8981\u306a\u5229\u70b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#1_Increased_Customer_Retention\" >1. \u9867\u5ba2\u7dad\u6301\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#2_Enhanced_Customer_Engagement\" >2. \u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#3_Higher_Sales_And_Revenue\" >3. \u58f2\u4e0a\u3068\u53ce\u76ca\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#4_Better_Customer_Data_And_Insights\" >4. \u3088\u308a\u826f\u3044\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u6d1e\u5bdf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#5_Increased_Customer_Satisfaction\" >5. \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#6_Competitive_Advantage\" >6. \u7af6\u4e89\u512a\u4f4d\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#7_Customer_Advocacy_And_Word-of-Mouth_Marketing\" >7. \u9867\u5ba2\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3068\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#8_Cost-Effectiveness\" >8. \u30b3\u30b9\u30c8\u52b9\u7387\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#9_Personalized_Marketing_Opportunities\" >9. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u4f1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#10_Building_Long-Term_Relationships\" >10. \u9577\u671f\u7684\u306a\u95a2\u4fc2\u306e\u69cb\u7bc9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#11_Customer_Churn_Reduction\" >11. \u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u306e\u524a\u6e1b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#12_Attracting_New_Customers\" >12. Attracting New Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#13_Creating_a_Sense_of_Community\" >13. \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u899a\u306e\u5275\u9020<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#Common_Challenges_Considerations_For_Small_Businesses\" >\u4e2d\u5c0f\u4f01\u696d\u306e\u4e00\u822c\u7684\u306a\u8ab2\u984c\u3068\u8003\u616e\u4e8b\u9805<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#Talent_Resource_Constraints\" >\u4eba\u6750\u3068\u30ea\u30bd\u30fc\u30b9\u306e\u5236\u7d04<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#Limited_Resources\" >\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#Conclusion\" >\u307e\u3068\u3081<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#FAQs\" >\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#1_What_Is_The_ROI_Of_Loyalty_Programs\" >1. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306eROI\u306f\u4f55\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#2_How_Do_Customer_Programs_Impact_Brand_Loyalty\" >2. \u30ab\u30b9\u30bf\u30de\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/13-loyalty-programs-benefits-for-businesses\/#3_Can_Small_Businesses_Benefit_From_Loyalty_Programs\" >3. \u4e2d\u5c0f\u4f01\u696d\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Loyalty_Programs\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7406\u89e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u8cfc\u5165\u5831\u916c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u6d88\u8cbb\u8005\u3092\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u623b\u3089\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u3082\u4e00\u822c\u7684\u306a\u5f62\u5f0f\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/li>\n\n\n\n<li>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/li>\n\n\n\n<li>\u30c6\u30a3\u30a2\u30fc\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/li>\n\n\n\n<li>\u4fa1\u5024\u30d9\u30fc\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3048\u3070\u3001\u30bb\u30d5\u30a9\u30e9 \u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u306f\u3001\u652f\u51fa1\u30c9\u30eb\u3054\u3068\u306b\u6d88\u8cbb\u8005\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u4e0e\u3048\u308b\u5f93\u6765\u306e\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\u307e\u305f\u3001\u9ad8\u652f\u51fa\u6d88\u8cbb\u8005\u306b\u30e6\u30cb\u30fc\u30af\u306a\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u3068\u65e9\u671f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u30c6\u30a3\u30a2\u30fc\u30c9\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u3082\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-beauty-insider-loyalty-program-1024x576.webp\" alt=\"Sephora Beauty Insider loyalty program.\" class=\"wp-image-12397\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-beauty-insider-loyalty-program-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-beauty-insider-loyalty-program-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-beauty-insider-loyalty-program-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-beauty-insider-loyalty-program-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-beauty-insider-loyalty-program-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sephora Beauty Insider loyalty program.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3053\u306e\u30b5\u30a4\u30af\u30eb\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u6392\u4ed6\u6027\u3092\u69cb\u7bc9\u3057\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08CLTV\uff09\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Loyalty_Programs_Benefits_For_Companies\"><\/span><strong>\u4f01\u696d\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u8981\u306a\u5229\u70b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b\u3053\u3068\u306e12\u306e\u4e3b\u8981\u306a\u5229\u70b9\u3092\u8aac\u660e\u3057\u3001\u305d\u308c\u3089\u304c\u3042\u306a\u305f\u306e\u7d44\u7e54\u3092\u3069\u306e\u3088\u3046\u306b\u52a9\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u5f37\u8abf\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Increased_Customer_Retention\"><\/span><strong>1. \u9867\u5ba2\u7dad\u6301\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u95a2\u4fc2\u3092\u80b2\u6210\u3057\u307e\u3059\u3002 <a href=\"https:\/\/www.businesswire.com\/news\/home\/20131111006099\/en\/Nielsen-Survey-84-Percent-of-Global-Respondents-More-Likely-to-Visit-Retailers-That-Offer-a-Loyalty-Program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nielsen\u2019s survey<\/a>\u3068\u3001\u9867\u5ba2\u306e84\uff05\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3064\u4f01\u696d\u3092\u9078\u3073\u307e\u3059\u3002\u3053\u308c\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u307e\u3059\uff1a\u30e1\u30f3\u30d0\u30fc\u306f\u4fa1\u5024\u3092\u611f\u3058\u3001\u611f\u8b1d\u3055\u308c\u3001\u3053\u308c\u304c\u9867\u5ba2\u7dad\u6301\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u5358\u306b\u6c17\u5206\u3092\u826f\u304f\u3059\u308b\u3053\u3068\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u8cfc\u5165\u304c\u6d88\u8cbb\u8005\u3092\u30ea\u30ef\u30fc\u30c9\u306b\u3088\u308a\u8fd1\u3065\u3051\u3001\u623b\u3063\u3066\u6210\u529f\u3059\u308b\u3053\u3068\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30a2\u30a4\u30c7\u30a2\u306e\u305f\u3081\u306bThe North Face XPLR Pass\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30a2\u30a6\u30c8\u30c9\u30a2\u30ae\u30a2\u30d6\u30e9\u30f3\u30c9\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u65e9\u671f\u88fd\u54c1\u30a2\u30af\u30bb\u30b9\u3001\u5e97\u5185\u30a2\u30b9\u30ea\u30fc\u30c8\u6d3b\u52d5\u3001\u7121\u6599\u30ae\u30a2\u30ec\u30f3\u30bf\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u4f53\u9a13\u6226\u7565\u306f\u3001\u732e\u8eab\u7684\u306a\u6d88\u8cbb\u8005\u3092The North Face\u306b\u63a5\u7d9a\u3057\u307e\u3059\u3002\u305d\u306e\u30a2\u30a4\u30c7\u30a2\u306f\u5f7c\u3089\u3092\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/xplr-pass-benefits-1024x576.webp\" alt=\"The North Face XPLR Pass\u2019s benefits.\" class=\"wp-image-12400\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/xplr-pass-benefits-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/xplr-pass-benefits-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/xplr-pass-benefits-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/xplr-pass-benefits-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/xplr-pass-benefits-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>The North Face XPLR Pass\u2019s benefits.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Enhanced_Customer_Engagement\"><\/span><strong>2. \u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.numerator.com\/resources\/blog\/mobile-mastery-insights-starbucks-app\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Numerator\u2019s survey<\/a>\u306b\u3088\u308b\u3068\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306e71\uff05\u304c\u5c11\u306a\u304f\u3068\u3082\u9031\u306b\u4e00\u5ea6\u30b7\u30e7\u30c3\u30d7\u3092\u8a2a\u554f\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9ad8\u3044\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306f\u6bce\u65e5\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3092\u8a2a\u554f\u3059\u308b\u53ef\u80fd\u6027\u304c5.6\u500d\u9ad8\u304b\u3063\u305f\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u306f\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u65b0\u3057\u3044\u65b9\u6cd5\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3059\u308b\u3053\u3068\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6d3b\u52d5\u306b\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u3084\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30d5\u30a9\u30ed\u30fc\u3059\u308b<\/strong><\/li>\n\n\n\n<li><strong>\u30ec\u30d3\u30e5\u30fc\u3092\u6b8b\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b<\/strong><\/li>\n\n\n\n<li><strong>\u7279\u5225\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3059\u308b<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30bb\u30d5\u30a9\u30e9\u306e\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3053\u306e\u6700\u826f\u306e\u4f8b\u3067\u3059\u3002\u901a\u5e38\u3001\u4eba\u3005\u306fYouTube\u3067\u6700\u65b0\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3068\u7f8e\u5bb9\u30c8\u30ec\u30f3\u30c9\u3092\u898b\u307e\u3059\u3002\u7814\u7a76\u8abf\u67fb\u300c\u201c<a href=\"https:\/\/www.researchgate.net\/publication\/351936435_Sephora_Smart_Customer's_Experience_Enhancement\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sephora Smart Customer\u2019s Experience Enhancement<\/a>,\u201d\u300d\u306f\u3001\u30bb\u30d5\u30a9\u30e9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c\u591a\u304f\u306e\u30d5\u30a1\u30f3\u3092\u5f15\u304d\u4ed8\u3051\u308b\u306e\u306b\u5f79\u7acb\u3063\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6226\u7565\u306b\u3088\u308a\u30012024\u5e74\u307e\u3067\u306b\u30bb\u30d5\u30a9\u30e9\u306eYouTube\u30c1\u30e3\u30f3\u30cd\u30eb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u304c142\u4e07\u4eba\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-youyube-channel-1-1024x576.webp\" alt=\"Sephora's YouTube channel - loyalty program benefit\" class=\"wp-image-12401\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-youyube-channel-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-youyube-channel-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-youyube-channel-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-youyube-channel-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-youyube-channel-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sephora&#8217;s YouTube channel.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Higher_Sales_And_Revenue\"><\/span><strong>3. \u58f2\u4e0a\u3068\u53ce\u76ca\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u304c\u58f2\u4e0a\u3068\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u512a\u308c\u305f\u624b\u6bb5\u3067\u3042\u308b\u7406\u7531\u3092\u3053\u3053\u306b\u793a\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\uff1a<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u7c21\u5358\u3067\u3059\u2014\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u304c\u623b\u308b\u3053\u3068\u3092\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u5316\u3057\u307e\u3059\u3002\u305d\u306e\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u8cfc\u5165\u306e\u30dd\u30a4\u30f3\u30c8\uff1a\u30ea\u30ef\u30fc\u30c9\u30dd\u30a4\u30f3\u30c8\u95be\u5024\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8\uff1a\u30e1\u30fc\u30eb\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u8ffd\u52a0\u30dd\u30a4\u30f3\u30c8\u3092\u4e0e\u3048\u308b\u3002\u3053\u308c\u306f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u30c6\u30a3\u30a2\u30fc\u30c9\u30ea\u30ef\u30fc\u30c9\u30b7\u30b9\u30c6\u30e0\uff1a\u9867\u5ba2\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3066\u3088\u308a\u9ad8\u3044\u30ea\u30ef\u30fc\u30c9\u3068\u7279\u5225\u306a\u5229\u70b9\u3092\u5f97\u3066\u3001\u8cfc\u5165\u3092\u7d9a\u3051\u308b\u3053\u3068\u3092\u4fc3\u9032\u3057\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u8cfc\u5165\u306f\u3001\u30ea\u30ef\u30fc\u30c9\u306b\u5411\u3051\u305f\u4e00\u6b69\u306e\u3088\u3046\u306b\u601d\u3048\u308b\u305f\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u305f\u3081\u306b\u623b\u308b\u3053\u3068\u3092\u52d5\u6a5f\u3065\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6700\u3082\u732e\u8eab\u7684\u306a\u30d5\u30a1\u30f3\u304b\u3089\u306e\u5b89\u5b9a\u3057\u305f\u53ce\u5165\u306e\u6d41\u308c\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3068\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08CLTV\uff09\u306e\u6700\u5927\u5316\uff1a<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/352767.fs1.hubspotusercontent-na1.net\/hubfs\/352767\/BondPathwaystoGrowthGuidepowerdbyTheLoyaltyReport2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Loyalty Report 2022<\/a>\u306f\u3001\u6d88\u8cbb\u8005\u306e72\uff05\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u4f01\u696d\u3068\u306e\u95a2\u4fc2\u3092\u5b9a\u7fa9\u3059\u308b\u3068\u4fe1\u3058\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5fe0\u5b9f\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08CLTV\uff09\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u2014\u3064\u307e\u308a\u3001\u6642\u9593\u3092\u304b\u3051\u305f\u9867\u5ba2\u306e\u5168\u53ce\u5165\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u6bd4\u306e\u6539\u5584\uff1a<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Harvard Business School Publishing<\/a> \u306f\u3001\u9867\u5ba2\u7dad\u6301\u30925\uff05\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u3067\u5229\u76ca\u309295\uff05\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002\u9593\u9055\u3044\u306a\u304f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u73fe\u5728\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u9867\u5ba2\u7372\u5f97\u52aa\u529b\u3092\u524a\u6e1b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Better_Customer_Data_And_Insights\"><\/span><strong>4. \u3088\u308a\u826f\u3044\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u6d1e\u5bdf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u8cb7\u3044\u7269\u5ba2\u306f\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2021\/05\/20\/2233213\/0\/en\/Inmar-Intelligence-Survey-Shows-65-Percent-Shoppers-Are-Willing-to-Share-Their-Data-with-Retailers-but-They-Expect-a-Better-Experience.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">An Inmar Intelligence Survey<\/a> \u306f\u3001\u9867\u5ba2\u306e65\uff05\u304c\u5e97\u8217\u304c\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u3092\u559c\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u3066\u3044\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3053\u306e\u60c5\u5831\u3092\u4f7f\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306b\u3064\u3044\u3066\u591a\u304f\u3092\u5b66\u3073\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3069\u306e\u3088\u3046\u306a\u6d1e\u5bdf\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u3001\u597d\u307f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u306b\u306f\u3001\u4eba\u6c17\u5546\u54c1\u3001\u9867\u5ba2\u983b\u5ea6\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6642\u9593\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u306e\u884c\u52d5\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u65b0\u88fd\u54c1\u306e\u4f5c\u6210\u3001\u8ca9\u58f2\u3001\u5728\u5eab\u8ffd\u8de1\u306e\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u304b\u3089\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u3066\u304f\u3060\u3055\u3044\u3002\u5f7c\u3089\u306f\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u3001\u6d3b\u52d5\uff08\u540c\u610f\u3092\u5f97\u3066\uff09\u3001\u904b\u52d5\u306e\u597d\u307f\u3092\u8ffd\u8de1\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u30ca\u30a4\u30ad\u306f\u30a2\u30d7\u30ea\u3067\u500b\u4eba\u5316\u3055\u308c\u305f\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/personalized-exercises-on-the-nike-app-1024x576.webp\" alt=\"Personalized exercises on the Nike Training Club App - loyalty programs benefits \" class=\"wp-image-12402\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/personalized-exercises-on-the-nike-app-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/personalized-exercises-on-the-nike-app-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/personalized-exercises-on-the-nike-app-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/personalized-exercises-on-the-nike-app-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/personalized-exercises-on-the-nike-app-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Personalized exercises on the Nike Training Club App.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Increased_Customer_Satisfaction\"><\/span><strong>5. \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/success.qualtrics.com\/rs\/542-FMF-412\/images\/ROIofcustomerexperience2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Qualtrics XM Institute\u2019s report<\/a>\u306b\u3088\u308b\u3068\u3001\u300c\u975e\u5e38\u306b\u826f\u3044\u300d\u30b5\u30fc\u30d3\u30b9\u7387\u3092\u6301\u3064\u5834\u5408\u3001\u9867\u5ba2\u306e\u7d0490\uff05\u304c\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3068\u4fe1\u983c\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002\u9593\u9055\u3044\u306a\u304f\u3001\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u306f\u5fe0\u5b9f\u306a\u6d88\u8cbb\u8005\u3067\u3059\u3002\u5f7c\u3089\u304c\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u306b\u8ca2\u732e\u3059\u308b\u65b9\u6cd5\u3092\u3053\u3053\u306b\u793a\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30ea\u30ef\u30fc\u30c9\u306f\u5f7c\u3089\u306b\u4fa1\u5024\u3092\u611f\u3058\u3055\u305b\u308b\uff1a<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u306b\u5f7c\u3089\u306e\u4f01\u696d\u306e\u4fa1\u5024\u3092\u793a\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306a\u8cfc\u5165\u3092\u8d85\u3048\u3066\u3001\u30dd\u30a4\u30f3\u30c8\u3001\u5272\u5f15\u3001\u307e\u305f\u306f\u8ffd\u52a0\u306e\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u3002\u3053\u306e\u4fa1\u5024\u306f\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3068\u3088\u308a\u9ad8\u3044\u6e80\u8db3\u5ea6\u306b\u73fe\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u63a5\u7d9a\u3092\u4f5c\u6210\uff1a<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u597d\u307f\u3092\u5c0a\u91cd\u3059\u308c\u3070\u3001\u9867\u5ba2\u3068\u3088\u308a\u5f37\u3044\u7d46\u3092\u7bc9\u304d\u3001\u3088\u308a\u5e78\u305b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u304a\u6c17\u306b\u5165\u308a\u5546\u54c1\u306e\u8a95\u751f\u65e5\u5272\u5f15\u3084\u8208\u5473\u30d9\u30fc\u30b9\u306e\u53d6\u5f15\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30da\u30ed\u30c8\u30f3\u306e\u30aa\u30fc\u30eb\u30a2\u30af\u30bb\u30b9\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30c1\u30e3\u30ec\u30f3\u30b8\u3068\u6559\u5e2b\u8a8d\u8b58\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u307e\u3059\u3002\u5f7c\u3089\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u8a55\u4fa1\u3059\u308b\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u304b\u3089\u306e\u8a3c\u8a00\u3067\u6e80\u305f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/customer-reviews-1024x576.webp\" alt=\"Customer feedback for Peloton products - loyalty programs benefits \" class=\"wp-image-12403\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/customer-reviews-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/customer-reviews-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/customer-reviews-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/customer-reviews-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/customer-reviews-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Customer feedback for Peloton products.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u8a73\u7d30\uff1a<\/strong><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-get-more-customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">14 ways to get more customer reviews.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Competitive_Advantage\"><\/span><strong>6. \u7af6\u4e89\u512a\u4f4d\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u72b6\u614b\uff082021\u5e74\uff09\u306b\u3088\u308b\u3068\u3001\u3088\u308a\u5b89\u4fa1\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u5229\u7528\u53ef\u80fd\u3067\u3042\u308b\u5834\u5408\u3067\u3082\u3001\u9867\u5ba2\u306e\u534a\u6570\u4ee5\u4e0a\uff0856\uff05\uff09\u304c\u5fe0\u5b9f\u306a\u4f01\u696d\u306b\u3088\u308a\u591a\u304f\u652f\u6255\u3046\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u3053\u308c\u306f\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u306e\u5fc5\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u00a0\u00a0<\/p>\n\n\n\n<p class=\"translation-block\">\u30b3\u30fc\u30d2\u30fc\u696d\u754c\u3092\u4f8b\u306b\u53d6\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u30d6\u30eb\u30fc\u30dc\u30c8\u30eb\u30b3\u30fc\u30d2\u30fc\u306b\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306b\u306f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u7d50\u679c\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\uff01<a href=\"https:\/\/www.pymnts.com\/earnings\/2023\/starbucks-us-loyalty-membership-increases-15percent-despite-watered-down-rewards\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Starbucks\u2019 FY2023 second-quarter report<\/a>\u306f\u3001\u6700\u8fd1\u306e\u5909\u66f4\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u305d\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u7e41\u6804\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u3067\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306f15\uff05\u5897\u52a0\u3057\u3066\u7d043,100\u4e07\u4eba\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u6d88\u8cbb\u8005\uff08QSR\uff09\u304c\u5ea7\u3063\u3066\u98df\u4e8b\u3092\u3059\u308b\u30ec\u30b9\u30c8\u30e9\u30f3\uff08FSR\uff09\u3088\u308a\u3082\u591a\u304f\u306e\u5272\u5f15\u3092\u671f\u5f85\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u4e88\u60f3\u5916\u3067\u3059\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u3088\u308a\u5c11\u306a\u3044\u7bc0\u7d04\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u4eba\u3005\u306f\u8208\u5473\u3092\u6301\u3061\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/starbucks-rewards-1024x576.webp\" alt=\"Starbucks rewards - loyalty program benefit\" class=\"wp-image-12404\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/starbucks-rewards-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/starbucks-rewards-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/starbucks-rewards-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/starbucks-rewards-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/starbucks-rewards-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Starbucks rewards.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Customer_Advocacy_And_Word-of-Mouth_Marketing\"><\/span><strong>7. \u9867\u5ba2\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3068\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">a href=\"https:\/\/inspirefire.com\/wp-content\/uploads\/2019\/08\/3.3_Motista_Leveraging-Emotional-Connection-for-Retailers.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"&gt;Motista\u2019s report<\/a> \u306f\u3001\u9867\u5ba2\u3068\u306e\u5f37\u3044\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u304c\u3001\u4ed6\u306e\u4eba\u306b\u305d\u308c\u3092\u63d0\u6848\u3059\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u6700\u9ad8\u306e\u30d5\u30a1\u30f3\u306f\u3001\u53cb\u4eba\u3084\u89aa\u621a\u3068\u5546\u54c1\u3092\u5171\u6709\u3059\u308b\u3053\u308c\u3089\u306e\u732e\u8eab\u7684\u306a\u6d88\u8cbb\u8005\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3057\u3001\u53e3\u30b3\u30df\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002\u4e00\u3064\u306e\u6226\u7565\u306f\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u306eReckless Ericka\u3092\u4f8b\u306b\u53d6\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u6210\u529f\u3057\u305f\u63a8\u85a6\u3054\u3068\u306b\u3001\u73fe\u5728\u306e\u30e1\u30f3\u30d0\u30fc\u306f30\u30c9\u30eb\u306e\u30af\u30fc\u30dd\u30f3\u3092\u7372\u5f97\u3057\u3001\u53cb\u4eba\u306f\u6700\u521d\u306e\u8cfc\u5165\u306710\u30c9\u30eb\u306e\u5272\u5f15\u3092\u5f97\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u7372\u5f97\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u4fc3\u9032\u3059\u308b\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u30b7\u30ca\u30ea\u30aa\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/reckless-ericka-referral-program-1024x576.webp\" alt=\"Reckless Ericka\u2019s referral program popup widget (Powered by BON Loyalty).\" class=\"wp-image-12405\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/reckless-ericka-referral-program-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/reckless-ericka-referral-program-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/reckless-ericka-referral-program-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/reckless-ericka-referral-program-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/reckless-ericka-referral-program-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Reckless Ericka\u2019s referral program popup widget (Powered by BON Loyalty).<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u8a73\u7d30\uff1a\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u3066\u3082\u3089\u304612\u4ee5\u4e0a\u306e\u65b9\u6cd5<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Cost-Effectiveness\"><\/span><strong>8. \u30b3\u30b9\u30c8\u52b9\u7387\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u4fa1\u683c\u306f\u3001\u30cb\u30fc\u30ba\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.lightspeedhq.com.au\/blog\/true-cost-loyalty-program\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lightspeed Commerce\u2019s blog<\/a>\u306f\u3001\u305d\u308c\u304c\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u30be\u30fc\u30f3\u2014\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3061\u3087\u3046\u3069\u826f\u304f\u3001\u9ad8\u3059\u304e\u305a\u57fa\u672c\u7684\u3059\u304e\u306a\u3044\u2014\u306b\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u30b7\u30e7\u30c3\u30d7\u306b\u3068\u3063\u3066\u3001\u6708\u984d60-200\u30c9\u30eb\u304c\u7406\u60f3\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u306f\u3001\u8cbb\u7528\u3092\u5897\u52a0\u3055\u305b\u306a\u304c\u3089\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u901a\u5e38\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/be\/pdf\/Markets\/is-it-time-to-rethink-your-loyalty-program.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KPMG consumer study<\/a> \u306e\u56de\u7b54\u8005\u306e60\uff05\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30dd\u30a4\u30f3\u30c8\u3092\u5f97\u308b\u305f\u3081\u306b\u3088\u308a\u9ad8\u4fa1\u306a\u5c0f\u58f2\u696d\u8005\u3067\u8cfc\u5165\u3059\u308b\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u826f\u3044\u6295\u8cc7\u5229\u76ca\u7387\uff08ROI\uff09\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/antavo.com\/blog\/the-secret-to-calculating-loyalty-program-roi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Antavo\u2019s GCLR 2023 survey<\/a>\u306b\u3088\u308b\u3068\u3001\u4f01\u696d\u306e80.2\uff05\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3092\u8a55\u4fa1\u3057\u300180\uff05\u304c\u80af\u5b9a\u7684\u306a\u7d50\u679c\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f7f\u7528\u3059\u308b\u4f01\u696d\u306f4.9\u500d\u306e\u6295\u8cc7\u5229\u76ca\u7387\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/antavo-gclr-2023-loyalty-program-graphic-1-1024x576.webp\" alt=\"Antavo's GCLR 2023 loyalty program graphic ROI survey. (Source: www.antavo.com)\" class=\"wp-image-12406\" style=\"width:841px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/antavo-gclr-2023-loyalty-program-graphic-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/antavo-gclr-2023-loyalty-program-graphic-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/antavo-gclr-2023-loyalty-program-graphic-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/antavo-gclr-2023-loyalty-program-graphic-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/antavo-gclr-2023-loyalty-program-graphic-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Antavo&#8217;s GCLR 2023 loyalty program graphic ROI survey.<\/em> <em>(Source: www.antavo.com)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306eROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">a href=\"https:\/\/2026.bonloyalty.com\/blog\/5-best-customer-loyalty-programs-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"&gt;five affordable customer loyalty programs for small businesses<\/a>\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aad\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Personalized_Marketing_Opportunities\"><\/span><strong>9. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u4f1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u300c<a href=\"https:\/\/www.slideshare.net\/slideshow\/the-power-of-me-the-impact-of-personalization-on-marketing-performance\/85722934\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Power of Me: The Impact of Personalization on Marketing Performance<\/a>\u300d\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u304c80\uff05\u591a\u304f\u306e\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3059\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>You can <strong>send customers <\/strong><strong>targeted marketing campaigns<\/strong><strong> and personalized rewards<\/strong> by collecting information about customers.<\/p>\n\n\n\n<p>For instance, Sephora emails customize the content using information from its member program. They may recommend products you&#8217;ve seen, provide a birthday discount, or advise cosmetic releases depending on your preferences.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-personalized-emails-1024x576.webp\" alt=\"Sephora\u2019s personalized email marketing - loyalty programs benefits \" class=\"wp-image-12407\" style=\"width:839px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-personalized-emails-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-personalized-emails-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-personalized-emails-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-personalized-emails-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/sephora-personalized-emails-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sephora\u2019s personalized email marketing.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Building_Long-Term_Relationships\"><\/span><strong>10. \u9577\u671f\u7684\u306a\u95a2\u4fc2\u306e\u69cb\u7bc9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5468\u308a\u306b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u958b\u767a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306e\u9867\u5ba2\u306f\u304a\u305d\u3089\u304f\u3057\u3070\u3089\u304f\u3042\u306a\u305f\u3068\u4e00\u7dd2\u306b\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u899a\u3092\u80b2\u6210\u3059\u308b\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a9\u30fc\u30e9\u30e0<\/strong>.<\/li>\n\n\n\n<li><strong>\u30e1\u30f3\u30d0\u30fc\u9650\u5b9a\u30a4\u30d9\u30f3\u30c8<\/strong>.<\/li>\n\n\n\n<li><strong>\u65b0\u88fd\u54c1\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>\u30bb\u30d5\u30a9\u30e9\u306e\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304b\u3089\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u65e9\u671f\u88fd\u54c1\u30a2\u30af\u30bb\u30b9\u3001\u72ec\u5360\u30d5\u30a9\u30fc\u30e9\u30e0\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u5f97\u307e\u3059\u3002\u4f55\u5e74\u3082\u306e\u9593\u3001\u30bb\u30d5\u30a9\u30e9\u306f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u899a\u3092\u4f5c\u308b\u3053\u3068\u3067\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3066\u304d\u307e\u3057\u305f\u3002&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/beauty-insider-community-1024x576.webp\" alt=\"Beauty Insider Community - loyalty programs benefits \" class=\"wp-image-12408\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/beauty-insider-community-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/beauty-insider-community-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/beauty-insider-community-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/beauty-insider-community-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/beauty-insider-community-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Beauty Insider Community.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Customer_Churn_Reduction\"><\/span><strong>11. \u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u306e\u524a\u6e1b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u5fc3\u306e\u4e2d\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u524d\u9762\u3068\u4e2d\u592e\u306b\u4fdd\u3061\u307e\u3059\u3002\u3053\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u306e\u305f\u3081\u3001\u4ee3\u66ff\u6848\u3092\u63a2\u3059\u53ef\u80fd\u6027\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u307e\u305f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u306b\u306f\u3001\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u6a5f\u80fd\u304c\u542b\u307e\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u7d9a\u3051\u3001\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u3092\u524a\u6e1b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5fe0\u5b9f\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u958b\u767a\u306f\u3001\u3042\u3089\u3086\u308b\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u3002\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u306f\u3001a href=\"https:\/\/medium.com\/@buckyjames\/what-is-a-good-churn-rate-for-membership-businesses-ff9adad1ee37\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"&gt;5% to 7% annual churn rate rate<\/a> \u304c\u9069\u5207\u3068\u8003\u3048\u3089\u308c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong><em>Read more:<\/em><\/strong> <a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Top 10 customer loyalty KPIs<\/a> to estimate customer churn rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Attracting_New_Customers\"><\/span><strong>12. Attracting New Customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/attracting-new-customers-1-1024x576.webp\" alt=\"Getting new customers - loyalty programs benefits \" class=\"wp-image-12410\" style=\"width:841px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/attracting-new-customers-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/attracting-new-customers-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/attracting-new-customers-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/attracting-new-customers-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/attracting-new-customers-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Getting new customers.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u826f\u3044\u53d6\u5f15\u304c\u597d\u304d\u3067\u306a\u3044\u4eba\u306f\u3044\u307e\u305b\u3093\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u8208\u5473\u3092\u6301\u3064\u9867\u5ba2\u306f\u3001\u5272\u5f15\u3001\u30e6\u30cb\u30fc\u30af\u306a\u53d6\u5f15\u3001\u7121\u6599\u306e\u7269\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4f53\u9a13\u3057\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u306a\u308b\u3053\u3068\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/a-new-way-to-measure-word-of-mouth-marketing?ref=the-prefinery-blog\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">McKinsey\u2019s study<\/a>\u306b\u3088\u308b\u3068\u3001\u4ed6\u306e\u4eba\u304b\u3089\u306e\u7d39\u4ecb\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u306e2\u500d\u306e\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3092\u5ba3\u4f1d\u3057\u3001\u9867\u5ba2\u304c\u8a66\u3059\u3053\u3068\u3092\u4fc3\u9032\u3057\u3001\u65b0\u898f\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306b\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Creating_a_Sense_of_Community\"><\/span><strong>13. \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u899a\u306e\u5275\u9020<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u5c02\u9580\u5206\u91ce\u306b\u8208\u5473\u306e\u3042\u308b\u4eba\u3005\u3092\u96c6\u3081\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3068\u4f1a\u8a71\u306e\u305f\u3081\u306e\u30d5\u30a9\u30fc\u30e9\u30e0\u3092\u63d0\u4f9b\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u9867\u5ba2\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3068\u63a8\u85a6\uff1a\u30e1\u30f3\u30d0\u30fc\u304c\u30b3\u30e1\u30f3\u30c8\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u4ed6\u306e\u6d88\u8cbb\u8005\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3068\u3068\u3082\u306b\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5185\u3067\u4fe1\u983c\u3068\u77e5\u8b58\u5171\u6709\u3092\u80b2\u6210\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30e1\u30f3\u30d0\u30fc\u30b9\u30dd\u30c3\u30c8\u30e9\u30a4\u30c8\uff1a\u5fe0\u5b9f\u306a\u6d88\u8cbb\u8005\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u6210\u529f\u3092\u30cf\u30a4\u30e9\u30a4\u30c8\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4e0e\u3048\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u91cd\u8981\u6027\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u7d71\u5408\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30e1\u30f3\u30d0\u30fc\u4f53\u9a13\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u3092\u5171\u6709\u3057\u307e\u3059\u3002\u3053\u306e\u81ea\u7136\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30b9\u30d4\u30ea\u30c3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>M.A.C Lover\u304b\u3089\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u3066\u304f\u3060\u3055\u3044\u3002\u5f7c\u3089\u306f\u30e1\u30f3\u30d0\u30fc\u304c\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u66f8\u3044\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u305f\u3081\u306b10\u30dd\u30a4\u30f3\u30c8\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u6226\u8853\u306f\u5f7c\u3089\u304c\u81ea\u7136\u306b\u30d6\u30e9\u30f3\u30c9\u9732\u51fa\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/mac-lover-1024x576.webp\" alt=\"Ways to earn points with M.A.C Lover - loyalty programs benefits \" class=\"wp-image-12411\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/mac-lover-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/mac-lover-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/mac-lover-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/mac-lover-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/mac-lover-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ways to earn points with M.A.C Lover.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Challenges_Considerations_For_Small_Businesses\"><\/span><strong>\u4e2d\u5c0f\u4f01\u696d\u306e\u4e00\u822c\u7684\u306a\u8ab2\u984c\u3068\u8003\u616e\u4e8b\u9805<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u6700\u9ad8\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3082\u614e\u91cd\u306a\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u306e2\u3064\u306e\u4e3b\u8981\u306a\u5178\u578b\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u56f0\u96e3\u3068\u89e3\u6c7a\u7b56\u3092\u3053\u3053\u306b\u793a\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Talent_Resource_Constraints\"><\/span><strong>\u4eba\u6750\u3068\u30ea\u30bd\u30fc\u30b9\u306e\u5236\u7d04<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.surveymonkey.com\/mp\/cnbc-and-surveymonkey-small-business-survey-results-q2-2019\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CNBC study<\/a>\u306b\u3088\u308b\u3068\u3001CNBC\u56de\u7b54\u8005\u306e52\uff05\u304c\u52b4\u50cd\u54c1\u8cea\u304c\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u6700\u5927\u306e\u554f\u984c\u3060\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002\u6210\u529f\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u4f01\u696d\u76ee\u6a19\u3092\u77e5\u308a\u3001\u5354\u529b\u3067\u304d\u308b\u8cc7\u683c\u306e\u3042\u308b\u30b9\u30bf\u30c3\u30d5\u3092\u96c7\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b9\u30ad\u30eb\u3068\u60c5\u71b1\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/li>\n\n\n\n<li>\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u3092\u691c\u8a0e\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limited_Resources\"><\/span><strong>\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u8ca1\u653f\u5236\u9650\u3068\u5236\u9650\u3055\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3084\u6280\u8853\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u5b9f\u88c5\u3092\u59a8\u3052\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\uff1a<\/strong><\/p>\n\n\n\n<p>\u5fc5\u8981\u306a\u6a5f\u80fd\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\/POS\u63a5\u7d9a\u3001\u30a2\u30d7\u30ea\u7d71\u5408\u3092\u6301\u3064\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f7f\u7528\u3059\u308b\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u3001BON Loyalty\u30a2\u30d7\u30ea\u304c\u6700\u9ad8\u306e\u63a8\u5968\u3067\u3059\u3002\u3053\u306eShopify\u30a2\u30d7\u30ea\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u304b\u3089\u5e97\u5185\u8a2a\u554f\uff08POS\u7d71\u5408\uff09\u307e\u3067\u300118\u4ee5\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u65b9\u6cd5\u3067\u9867\u5ba2\u304c\u623b\u308b\u3053\u3068\u3092\u52d5\u6a5f\u3065\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3055\u3089\u306b\u3001BON\u30a2\u30d7\u30ea\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30da\u30fc\u30b8\u3001\u30e1\u30fc\u30eb\u3001\u305d\u306e\u4ed6\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u60c5\u5831\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u4e00\u8cab\u3057\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/bon-loyalty-1-1-1024x576.webp\" alt=\"BON Loyalty on Shopify App Store - loyalty programs benefits \" class=\"wp-image-12412\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/bon-loyalty-1-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/bon-loyalty-1-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/bon-loyalty-1-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/bon-loyalty-1-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/06\/bon-loyalty-1-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>BON Loyalty on Shopify App Store.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards\/?utm_source=blog&amp;utm_medium=info&amp;utm_campaign=0\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noopener\"><strong>\u4eca\u3059\u3050BON LOYALTY \u3092\u8a66\u3059<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u4f01\u696d\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306b\u30ea\u30ef\u30fc\u30c9\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30ea\u30bf\u30fc\u30f3\u58f2\u4e0a\u306e\u6570\u3068\u4e00\u822c\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5927\u5e45\u306b\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6210\u529f\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u8907\u96d1\u3067\u3042\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7c21\u5358\u306b\u59cb\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u30c7\u30fc\u30bf\u3068\u9867\u5ba2\u5165\u529b\u306b\u5fdc\u3058\u3066\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u306e<a href=\"https:\/\/2026.bonloyalty.com\/ja\/\" target=\"_self\"><strong>BON Loyalty<\/strong><\/a><strong>\u30a2\u30d7\u30ea\u306e\u5e45\u5e83\u3044\u6a5f\u80fd\u3068\u7c21\u5358\u306a\u7d71\u5408\u306b\u3088\u308a\u3001\u9867\u5ba2\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3067\u304d\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u58f2\u4e0a\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u30d2\u30f3\u30c8\u306b\u3064\u3044\u3066\u3001\u8a73\u7d30\u3092\u8aad\u3093\u3067\u304f\u3060\u3055\u3044\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">e\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\u306b\u6700\u9069\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/loyalty-program-name-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b50\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u540d\u30a2\u30a4\u30c7\u30a2<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u6210\u529f\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1a&nbsp;<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Uber\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\uff1aUber\u306e\u30bf\u30af\u30b7\u30fc\u306f\u3069\u306e\u3088\u3046\u306b\u79c1\u305f\u3061\u306e\u5143\u306b\u3084\u3063\u3066\u6765\u308b\u306e\u304b\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30ca\u30a4\u30ad\u30ea\u30ef\u30fc\u30c9\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u304b\u3089\u5b66\u3076<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sony-rewards\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30bd\u30cb\u30fc\u30ea\u30ef\u30fc\u30c9\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u3001\u306a\u305c\u305d\u308c\u307b\u3069\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>\u3088\u304f\u3042\u308b\u8cea\u554f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_Is_The_ROI_Of_Loyalty_Programs\"><\/span><strong>1. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306eROI\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The loyalty program ROI is <strong>the ratio of the loyalty program&#8217;s net profit to operating costs<\/strong>. It shows your loyalty program earnings per dollar.&nbsp;<\/p>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0ROI\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7d14\u5229\u76ca\u3068\u904b\u55b6\u30b3\u30b9\u30c8\u306e\u6bd4\u7387\u3067\u3059\u30021\u30c9\u30eb\u3042\u305f\u308a\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u53ce\u76ca\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_How_Do_Customer_Programs_Impact_Brand_Loyalty\"><\/span><strong>2. \u30ab\u30b9\u30bf\u30de\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u304c\u80af\u5b9a\u7684\u306a\u5f71\u97ff\u3092\u4f5c\u308b\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u3092\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u5316<\/strong><\/li>\n\n\n\n<li class=\"translation-block\">\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u5e30\u5c5e\u611f\u3092\u4f5c\u6210<\/li>\n\n\n\n<li><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/strong><\/li>\n\n\n\n<li><strong>\u8cb4\u91cd\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6<\/strong><\/li>\n\n\n\n<li><strong>\u80af\u5b9a\u7684\u306a\u5f37\u5316\u3068\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u3088\u304f\u8a2d\u8a08\u3055\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u95a2\u4fc2\u306e\u80b2\u6210\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u4fc3\u9032\u3001\u6700\u7d42\u7684\u306b\u9577\u671f\u7684\u306a\u4f1a\u793e\u6210\u9577\u306e\u4fc3\u9032\u3092\u652f\u63f4\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Can_Small_Businesses_Benefit_From_Loyalty_Programs\"><\/span><strong>3. \u4e2d\u5c0f\u4f01\u696d\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u7d76\u5bfe\u306b\uff01\u4e2d\u5c0f\u4f01\u696d\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u5927\u304d\u306a\u30d6\u30e9\u30f3\u30c9\u3068\u7af6\u4e89\u3057\u3001\u5fe0\u5b9f\u306a\u6d88\u8cbb\u8005\u30d9\u30fc\u30b9\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Loyalty programs\u2019 benefits effectively cultivate relationships, encourage repeat purchases, and foster development.&nbsp; Whether you&#8217;re a well-established brand or a small business starting out, a well-designed loyalty<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":12430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,528],"tags":[219],"class_list":["post-12395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-loyalty-strategy","tag-loyalty-program-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/12395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=12395"}],"version-history":[{"count":1,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/12395\/revisions"}],"predecessor-version":[{"id":22158,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/12395\/revisions\/22158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/12430"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=12395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=12395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=12395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}