{"id":12302,"date":"2024-05-30T03:34:20","date_gmt":"2024-05-30T03:34:20","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=12302"},"modified":"2024-06-20T08:29:19","modified_gmt":"2024-06-20T08:29:19","slug":"top-10-customer-loyalty-kpis-to-track","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/","title":{"rendered":"2024\u5e74\u306b\u4f01\u696d\u304c\u8ffd\u8de1\u3059\u3079\u304d\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u4e0a\u4f4d10\u9805\u76ee"},"content":{"rendered":"<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u306e\u4e16\u754c\u3067\u7fa4\u8846\u304b\u3089\u969b\u7acb\u3061\u3001\u53ce\u76ca\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3059\u308b\u65b9\u6cd5\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u3054\u5fc3\u914d\u306a\u304f\u2014\u3053\u306e\u8a73\u7d30\u306a\u8a18\u4e8b\u3067\u306f\u3001\u3042\u3089\u3086\u308b\u5c02\u9580\u77e5\u8b58\u30ec\u30d9\u30eb\u306ee\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u5411\u3051\u306b\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e0a\u4f4d10\u306e\u6e2c\u5b9a\u6307\u6a19\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#The_Importance_Of_Measuring_Loyalty_Program_Success\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#10_Key_Performance_Indicators_KPIs_To_Track_Loyalty_Program_Success\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u8ffd\u8de1\u3059\u308b10\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#1_Customer_Acquisition_Cost_CAC\" >1. \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#2_Customer_Lifetime_Value_CLV\" >2. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#3_Customer_Lifetime_Value_CLV_To_Customer_Acquisition_Cost_CAC_Ratio\" >3. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u5bfe\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u6bd4\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#4_Program_Enrollment_Rate\" >4. \u30d7\u30ed\u30b0\u30e9\u30e0\u767b\u9332\u7387&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#5_Repeat_Purchase_Rate_RPR\" >5. \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\uff08RPR\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#6_Purchase_Frequency_PF\" >6. \u8cfc\u5165\u983b\u5ea6\uff08PF\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#7_Customer_Churn_Rate\" >7. \u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u7387&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#8_Average_Order_Value_AOV\" >8. \u5e73\u5747\u6ce8\u6587\u4fa1\u5024\uff08AOV\uff09&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#9_Redemption_Rate\" >9. \u5f15\u304d\u63db\u3048\u7387&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#10_Net_Promoter_Score_NPS\" >10. \u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#Taking_Action_Leveraging_KPI_Insights_For_Program_Optimization\" >\u884c\u52d5\u3092\u8d77\u3053\u3059\uff1a\u30d7\u30ed\u30b0\u30e9\u30e0\u6700\u9069\u5316\u306e\u305f\u3081\u306eKPI\u6d1e\u5bdf\u306e\u6d3b\u7528&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#Identifying_Areas_For_Improvement\" >\u6539\u5584\u9818\u57df\u306e\u7279\u5b9a<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#1_How_To_Improve_Customer_Acquisition_and_Retention\" >1. \u9867\u5ba2\u7372\u5f97\u3068\u7dad\u6301\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3059\u308b\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#2_How_To_Enhance_Customer_Engagement_And_Average_Order_Value_AOV\" >2. \u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\uff08AOV\uff09\u3092\u3069\u306e\u3088\u3046\u306b\u5411\u4e0a\u3055\u305b\u308b\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#3_How_To_Boost_Customer_Advocacy\" >3. \u9867\u5ba2\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u3069\u306e\u3088\u3046\u306b\u4fc3\u9032\u3059\u308b\u304b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#Optimizing_Performance_Of_Customer_Loyalty_KPIs_Using_AB_Testing\" >A\/B\u30c6\u30b9\u30c8\u3092\u4f7f\u7528\u3057\u305f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6700\u9069\u5316<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/top-10-customer-loyalty-kpis-to-track\/#Conclusion\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_Of_Measuring_Loyalty_Program_Success\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u306f\u3001\u591a\u304f\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u304c\u958b\u59cb\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u5834\u6240\u3067\u3042\u3063\u3066\u3082\u3001\u767b\u9332\u8005\u6570\u3092\u8d85\u3048\u3066\u62e1\u5f35\u3055\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u4fe1\u983c\u306eKPI\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u4f1a\u793e\u306e\u76ee\u6a19\uff08\u4f8b\uff1a\u58f2\u4e0a\u5897\u52a0\u3068\u9867\u5ba2\u7dad\u6301\uff09\u3092\u3069\u308c\u3060\u3051\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306eKPI\u3092\u8ffd\u8de1\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u623b\u308a\u7d9a\u3051\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Key_Performance_Indicators_KPIs_To_Track_Loyalty_Program_Success\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u8ffd\u8de1\u3059\u308b10\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u6210\u529f\u306e\u6e2c\u5b9a\u306b\u4e0d\u53ef\u6b20\u306a10\u306eKPI\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Customer_Acquisition_Cost_CAC\"><\/span><strong>1. \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u6d88\u8cbb\u8005\u3092\u7372\u5f97\u3057\u7dad\u6301\u3059\u308b\u306e\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u6307\u6a19\u306e\u4e00\u3064\u304c\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u3067\u3059\u3002<\/p>\n\n\n\n<p>CAC\u3092\u8a08\u7b97\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u3059\u3002\u516c\u5f0f\u306f\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8 = \u7dcf\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u652f\u51fa \/ \u65b0\u898f\u9867\u5ba2\u7dcf\u6570<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cac-formula-1024x576.webp\" alt=\"Customer Acquisition Cost (CAC) Formula\" class=\"wp-image-12307\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cac-formula-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cac-formula-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cac-formula-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cac-formula-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cac-formula-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Customer Acquisition Cost (CAC) Formula<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">&lt;a href=&quot;https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/customer-acquisition-cost-cac\/&quot; target=&quot;_blank&quot; rel=<\/p>\n\n\n\n<p class=\"translation-block\">\u5e73\u5747\u3059\u308b\u3068\u3001\u30c8\u30c3\u30d7SaaS\u4f01\u696d\u306f\u9867\u5ba2\u7372\u5f97\u306b<a href=\"https:\/\/firstpagesage.com\/reports\/average-customer-acquisition-cost-cac-by-industry-b2b-edition-fc\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$712<\/a>\u3092\u6295\u8cc7\u3057\u3066\u3044\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001CAC\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7372\u5f97\u6226\u7565\u306b\u304a\u3051\u308b\u3088\u308a\u826f\u3044\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u4e88\u7b97\u3068\u30ea\u30bd\u30fc\u30b9\u304c\u6700\u826f\u306e\u7d50\u679c\u3092\u5f97\u308b\u30c1\u30e3\u30cd\u30eb\uff08\u9ad8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c1\u30e3\u30cd\u30eb\uff09\u306b\u78ba\u5b9f\u306b\u5411\u3051\u3089\u308c\u307e\u3059<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customer_Lifetime_Value_CLV\"><\/span><strong>2. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u306f\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u4f1a\u793e\u3068\u306e\u95a2\u4e0e\u3092\u901a\u3058\u3066\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u3092\u5f97\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u3092\u7591\u554f\u306b\u601d\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u958b\u59cb\u306b\u5f79\u7acb\u3064\u30b7\u30f3\u30d7\u30eb\u306a\u516c\u5f0f\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>CLV = \u5e73\u5747\u53d6\u5f15\u30b5\u30a4\u30ba \u00d7 \u53d6\u5f15\u983b\u5ea6 \u00d7 \u4fdd\u6301\u671f\u9593<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-formula-1024x576.webp\" alt=\"Customer Lifetime Value (CLV) Formula\" class=\"wp-image-12308\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-formula-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-formula-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-formula-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-formula-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-formula-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Customer Lifetime Value (CLV) Formula<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3053\u3053\u306b2\u3064\u306e\u91cd\u8981\u306a\u8981\u56e0\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u5e73\u5747\u9867\u5ba2\u4fa1\u5024\uff08ACV\uff09\uff1a\u9867\u5ba2\u304c1\u5e74\u9593\u306b\u308f\u305f\u3063\u3066\u751f\u307f\u51fa\u3059\u5e73\u5747\u53ce\u76ca<\/li>\n\n\n\n<li class=\"translation-block\">\u5e73\u5747\u9867\u5ba2\u5bff\u547d\uff08ACLS\uff09\uff1a\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u4e0e\u3057\u3066\u3044\u308b\u6642\u9593\u306e\u9577\u3055\u3067\u3001\u6570\u30f6\u6708\u307e\u305f\u306f\u6570\u5e74\u306e\u5834\u5408\u304c\u3042\u308a\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Customer_Lifetime_Value_CLV_To_Customer_Acquisition_Cost_CAC_Ratio\"><\/span><strong>3. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u5bfe\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u6bd4\u7387<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">CLV\u5bfeCAC\u6bd4\u7387\u306f\u3001\u9867\u5ba2\u304b\u3089\u5f97\u308b\u5e74\u9593\u53ce\u76ca\u304c\u3001\u5f7c\u3089\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u55b6\u696d\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3088\u308a\u591a\u3044\u304b\u5c11\u306a\u3044\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e0b\u306e\u753b\u50cf\u306fCLV\u5bfeCAC\u306e\u8a08\u7b97\u516c\u5f0f\u3067\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>CLV\u5bfeCAC\u6bd4\u7387 = \uff08\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u5f53\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca \u00d7 \u7c97\u5229\u76ca\u7387\uff09\/ \u30c1\u30e3\u30fc\u30f3\u7387\uff09\/ \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8&nbsp;<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-cac-ratio-formula-1024x576.webp\" alt=\"CLV to CAC ratio formula\" class=\"wp-image-12310\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-cac-ratio-formula-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-cac-ratio-formula-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-cac-ratio-formula-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-cac-ratio-formula-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/cltv-cac-ratio-formula-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>CLV to CAC ratio formula<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3067\u306f\u3001\u300c\u826f\u3044\u300dCLV\u5bfeCAC\u6bd4\u7387\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p class=\"translation-block\">\u4e00\u822c\u7684\u306a\u76ee\u5b89\u3068\u3057\u3066\u3001<strong>CLV\u5bfeCAC\u306e\u6bd4\u7387\u304c<\/strong><a href=\"https:\/\/retina.ai\/blog\/ufaqs\/what-should-your-clv-to-cac-ratio-be\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>3:1<\/strong><\/a><strong>\u3067\u3042\u308c\u3070\u5065\u5168\u3068\u3055\u308c\u3066\u3044\u307e\u3059<\/strong>\u3002\u3064\u307e\u308a\u3001\u9867\u5ba21\u4eba\u306b$1\u3092\u6295\u8cc7\u3059\u308b\u3068\u3001\u751f\u6daf\u53ce\u76ca\u3068\u3057\u3066$3\u3092\u898b\u8fbc\u3081\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3057\u304b\u3057\u3001\u9069\u5207\u306aCLV\u5bfeCAC\u6bd4\u7387\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u4e07\u80fd\u306e\u89e3\u6c7a\u7b56\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3048\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u7279\u5178\u3084\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u512a\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u6d3b\u7528\u3057\u3066\u5e83\u544a\u6226\u7565\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3084\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001<strong><a href=\"https:\/\/www.sellerapp.com\/blog\/clv-cac-calculation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CLV:CAC\u6bd4\u7387\u304c\u5411\u4e0a\u3059\u308b<\/a><\/strong><strong>\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u65e5\u7528\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306b\u30b7\u30f3\u30d7\u30eb\u306aT\u30b7\u30e3\u30c4\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u306e\u304c\u5b89\u3044\u305f\u3081\u3001CAC\u304c\u4f4e\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Program_Enrollment_Rate\"><\/span><strong>4. \u30d7\u30ed\u30b0\u30e9\u30e0\u767b\u9332\u7387&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30d7\u30ed\u30b0\u30e9\u30e0\u767b\u9332\u7387\u306f\u3001\u3069\u308c\u3060\u3051\u306e\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3059\u308b\u304b\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3069\u308c\u3060\u3051\u9b45\u529b\u7684\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>\u767b\u9332\u7387 = \uff08\u65b0\u898f\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7 \/ \u7dcf\u9867\u5ba2\u6570\uff09\u00d7 100<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/enrollment-rate-1024x576.webp\" alt=\"Enrollment rate formula  - Customer Loyalty KPIs\" class=\"wp-image-12314\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/enrollment-rate-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/enrollment-rate-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/enrollment-rate-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/enrollment-rate-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/enrollment-rate-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Enrollment rate formula<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3053\u3061\u3089\u306f\u3001<a href=\"https:\/\/business.adobe.com\/assets\/pdfs\/solutions\/consumer-packaged-goods\/adobe-ebook-state-of-loyalty-in-consumer-industries-report-opt.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adobe Experience Cloud<\/a>\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u3001\u5404\u696d\u754c\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306b\u304a\u3051\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u52a0\u5165\u7387\u306e\u8a73\u7d30\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u65c5\u884c\u30fb\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u306f\u6700\u9ad8\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7387\u3092\u6301\u3061\u3001\u8a2a\u554f\u8005\u306e67%\u304c\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u767b\u9332\u3057\u3066\u3044\u307e\u3059<\/p>\n\n\n\n<p class=\"translation-block\">\u5c0f\u58f2\u306f\u6700\u4f4e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7387\uff0853%\uff09\u3067\u3059\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u53c2\u52a0\u306f\u9ad8\u3044\u3067\u3059<\/p>\n\n\n\n<p class=\"translation-block\">\u6d88\u8cbb\u8005\u88fd\u54c1\u306f59%\u306e\u4e2d\u7a0b\u5ea6\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3067\u3059\u304c\u3001\u6700\u4f4e\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u53c2\u52a0\u3067\u3059<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u5f7c\u3089\u304c\u4e3b\u306b\u5e97\u8217\u3092\u901a\u3058\u3066\u8ca9\u58f2\u3057\u3001\u72ec\u81ea\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3064\u3053\u3068\u304c\u3081\u3063\u305f\u306b\u306a\u3044\u305f\u3081\u3067\u3059\u3002\u6163\u308c\u89aa\u3057\u307f\u3084\u3059\u3055\u306e\u305f\u3081\u3001\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u30d6\u30e9\u30f3\u30c9\u306f\u5c0f\u58f2\u3088\u308a\u3082\u9ad8\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7387\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Repeat_Purchase_Rate_RPR\"><\/span><strong>5. \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\uff08RPR\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u306f\u91cd\u8981\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u3067\u3059\u3002\u7279\u5b9a\u306e\u671f\u9593\u5185\u306b2\u56de\u76ee\u306e\u8cfc\u5165\u3092\u3059\u308b\u305f\u3081\u306b\u623b\u3063\u3066\u304f\u308b\u9867\u5ba2\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3092\u8a08\u7b97\u3059\u308b\u516c\u5f0f\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387 = \u30ea\u30d4\u30fc\u30c8\u9867\u5ba2 \/ \u7dcf\u8cfc\u5165\u9867\u5ba2<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/repeat-purchase-rate-1024x576.webp\" alt=\"Repeat purchase rate formula\" class=\"wp-image-12313\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/repeat-purchase-rate-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/repeat-purchase-rate-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/repeat-purchase-rate-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/repeat-purchase-rate-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/repeat-purchase-rate-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>How to calculate repeat purchase rate<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u9ad8\u3044\u5272\u5408\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3057\u3001\u4fa1\u5024\u3092\u8a8d\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002\u3059\u3079\u3066\u306ee\u30b3\u30de\u30fc\u30b9\u7d44\u7e54\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u4e00\u8cab\u3057\u305f\u53ce\u76ca\u3068\u3088\u308a\u5b89\u3044\u7372\u5f97\u8cbb\u7528\u306b\u5909\u63db\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Purchase_Frequency_PF\"><\/span><strong>6. \u8cfc\u5165\u983b\u5ea6\uff08PF\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u8cfc\u5165\u983b\u5ea6\uff08PF\uff09\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u884c\u52d5\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u6709\u7528\u3067\u3059\u3002\u7279\u5b9a\u306e\u6642\u9593\u4e2d\u306b\u6d88\u8cbb\u8005\u304c\u3042\u306a\u305f\u306ee\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u304b\u3089\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u8cfc\u5165\u3059\u308b\u304b\u3092\u77e5\u3089\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u516c\u5f0f\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>PF = \u7dcf\u6ce8\u6587\u6570 \/ \u7dcf\u30e6\u30cb\u30fc\u30af\u9867\u5ba2\u6570<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/purchase-frequency-1024x576.webp\" alt=\"Purchase frequency formula\" class=\"wp-image-12316\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/purchase-frequency-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/purchase-frequency-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/purchase-frequency-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/purchase-frequency-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/purchase-frequency-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Purchase frequency formula<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u4eba\u3005\u304c\u3042\u306a\u305f\u304b\u3089\u8cfc\u5165\u3059\u308b\u983b\u5ea6\u306b\u6ce8\u76ee\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u4fe1\u983c\u306b\u3064\u3044\u3066\u591a\u304f\u3092\u77e5\u308a\u3001\u6539\u5584\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Customer_Churn_Rate\"><\/span><strong>7. \u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u7387&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u7387\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u306e\u4e00\u3064\u3067\u3001\u7279\u5b9a\u306e\u671f\u9593\u5185\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u96e2\u308c\u305f\u308a\u4ed6\u3067\u8cfc\u5165\u3057\u305f\u308a\u3059\u308b\u6d88\u8cbb\u8005\u306e\u5272\u5408\u3092\u6570\u3048\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u9ad8\u3044\u30c1\u30e3\u30fc\u30f3\u7387\u306f\u3001\u65b0\u3057\u3044\u30e1\u30f3\u30d0\u30fc\u3092\u8ffd\u52a0\u3059\u308b\u3088\u308a\u3082\u901f\u304f\u4fa1\u5024\u306e\u3042\u308b\u30e1\u30f3\u30d0\u30fc\u3092\u5931\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u7387\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u7387 = \uff08\u96e2\u8131\u9867\u5ba2 \/ \u958b\u59cb\u6642\u306e\u7dcf\u9867\u5ba2\u6570\uff09\u00d7 100<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-churn-rate-1024x576.webp\" alt=\"Customer churn rate formula - Customer Loyalty KPIs\" class=\"wp-image-12318\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-churn-rate-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-churn-rate-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-churn-rate-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-churn-rate-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-churn-rate-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>How to calculate customer churn rate<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.statista.com\/statistics\/816735\/customer-churn-rate-by-industry-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista\u30ea\u30b5\u30fc\u30c1\u90e8\u9580<\/a><strong>\u306b\u3088\u308b\u3068\u3001\u30b1\u30fc\u30d6\u30eb\u696d\u754c\u3068\u91d1\u878d\u30fb\u30af\u30ec\u30b8\u30c3\u30c8\u696d\u754c<\/strong>\u306e\u9867\u5ba2\u96e2\u8131\u7387\u306f<strong>25\uff05\u3067\u6700\u3082\u9ad8\u304f<\/strong>\u3001<strong>\u4e00\u822c\u5c0f\u58f2\u696d<\/strong>\u306f24\uff05\u3001<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d<\/strong>\u306f22\uff05\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30c1\u30e3\u30fc\u30f3\u3092\u5f15\u304d\u8d77\u3053\u3059\u554f\u984c\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u3001\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u305f\u308a\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u308a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u306e\u95a2\u4e0e\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u512a\u308c\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3001\u7279\u5225\u306a\u30e1\u30f3\u30d0\u30fc\u4f53\u9a13\u3001\u6469\u64e6\u306e\u306a\u3044\u8cfc\u5165\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306e\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u6539\u5584\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u300c\u30d7\u30ed\u30b0\u30e9\u30e0\u6700\u9069\u5316\u306e\u305f\u3081\u306eKPI\u6d1e\u5bdf\u306e\u6d3b\u7528\u300d\u306e\u90e8\u5206\u3092\u8aad\u3080\u305f\u3081\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Average_Order_Value_AOV\"><\/span><strong>8. \u5e73\u5747\u6ce8\u6587\u4fa1\u5024\uff08AOV\uff09&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\uff08AOV\uff09\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u306e\u8cfc\u5165\u3054\u3068\u306b\u6d88\u8cbb\u8005\u304c\u5e73\u5747\u3057\u3066\u3069\u308c\u3060\u3051\u8cbb\u3084\u3059\u304b\u3092\u8868\u3059\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>AOV\u3092\u8a08\u7b97\u3059\u308b\u516c\u5f0f\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>\u5e73\u5747\u6ce8\u6587\u4fa1\u5024 = \u7dcf\u53ce\u76ca \/ \u53d7\u6ce8\u6570<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/average-order-value-1024x576.webp\" alt=\"Average order value (AOV) formula - Customer Loyalty KPIs\" class=\"wp-image-12305\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/average-order-value-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/average-order-value-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/average-order-value-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/average-order-value-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/average-order-value-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>How to calculate average order value (AOV) <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u4f8b\u3068\u3057\u3066\u3001\u6708\u9593e\u30b3\u30de\u30fc\u30b9\u30b7\u30e7\u30c3\u30d7\u304c1,000\u4ef6\u306e\u6ce8\u6587\u304b\u308950,000\u30c9\u30eb\u3092\u7a3c\u3044\u3060\u5834\u5408\u3001\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\u306f50\u30c9\u30eb\uff0850,000\u30c9\u30eb\/1,000\uff09\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">AOV\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u3088\u308a\u591a\u304f\u8cbb\u3084\u3059\u3088\u3046\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u88fd\u54c1\u53d6\u5f15\u3001\u4fa1\u683c\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Redemption_Rate\"><\/span><strong>9. \u5f15\u304d\u63db\u3048\u7387&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u5f15\u304d\u63db\u3048\u7387\u306f\u3001\u3042\u306a\u305f\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u306e\u4e00\u3064\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u53c2\u52a0\u8005\u304c\u84c4\u7a4d\u3057\u305f\u30dd\u30a4\u30f3\u30c8\u3084\u5831\u916c\u3092\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u4ea4\u63db\u3059\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>\u5f15\u304d\u63db\u3048\u7387 = \uff08\u5f15\u304d\u63db\u3048\u3089\u308c\u305f\u30dd\u30a4\u30f3\u30c8\/\u5831\u916c\u6570 \/ \u7372\u5f97\u3055\u308c\u305f\u7dcf\u30dd\u30a4\u30f3\u30c8\/\u5831\u916c\u6570\uff09&nbsp;<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/redemption-rate-1024x576.webp\" alt=\"Redemption rate formula\" class=\"wp-image-12319\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/redemption-rate-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/redemption-rate-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/redemption-rate-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/redemption-rate-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/redemption-rate-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>How to calculate redemption rate &#8211; Customer Loyalty KPIs<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3088\u308a\u591a\u304f\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u5831\u916c\u3092\u73fe\u91d1\u5316\u3059\u308b\u306e\u3092\u898b\u305f\u3044\u3067\u3059\u304b\uff1f\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u305f\u308a\u3001\u6307\u5b9a\u3055\u308c\u305f\u6642\u9593\u306b\u8ffd\u52a0\u30dd\u30a4\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u53d6\u5f15\u304c\u7d42\u4e86\u3059\u308b\u524d\u306b\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u611f\u3058\u308b\u5834\u5408\u3001\u4eba\u3005\u306f\u53d6\u5f15\u3092\u4f7f\u7528\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/average-redemption-rate-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30ea\u30ef\u30fc\u30c9\u4ea4\u63db\u7387\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/a>\u306b\u3064\u3044\u3066\u306e\u30d2\u30f3\u30c8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Net_Promoter_Score_NPS\"><\/span><strong>10. \u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\u306f\u3001\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u5fe0\u5b9f\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u672c\u8cea\u7684\u306b\u3001\u500b\u4eba\u306e\u5fdc\u63f4\u8005\u306b\u306a\u308b\u53ef\u80fd\u6027\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>NPS\u306f\u5358\u4e00\u306e\u8abf\u67fb\u8cea\u554f\u3092\u4f7f\u7528\u3057\u3066\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u3002\u4f8b\uff1a\u300c0-10\u306e\u30b9\u30b1\u30fc\u30eb\u3067\u3001\u5f53\u793e\u3092\u53cb\u4eba\u3084\u540c\u50da\u306b\u63a8\u85a6\u3059\u308b\u53ef\u80fd\u6027\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b\uff1f\u300d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/net-promoter-score-1-1024x576.webp\" alt=\"net promoter score formula - Customer Loyalty KPIs\" class=\"wp-image-12322\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/net-promoter-score-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/net-promoter-score-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/net-promoter-score-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/net-promoter-score-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/net-promoter-score-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Method to calculate the net promoter score.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\"><strong>\u8a73\u3057\u304f\u8aad\u3080: <\/strong><a href=\"https:\/\/www.happy-or-not.com\/en\/insights\/blog\/how-is-nps-calculated-a-comprehensive-guide-to-measuring-customer-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\u6d3b\u7528\u30ac\u30a4\u30c9<\/a><\/p>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3048\u3070\u3001\u6700\u65b0\u306e\u63a8\u8a08\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/surveysparrow.com\/nps-benchmarks\/tesla-inc\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u30c6\u30b9\u30e9\u306e\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u306f97<\/a>\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u540c\u793e\u306e\u9867\u5ba2\u306e\u307b\u307c\u5168\u54e1\u304c\u652f\u6301\u8005\u3067\u3042\u308a\u3001\u30d1\u30c3\u30b7\u30d6\u5c64\u3084\u6279\u5224\u8005\u306f2\uff05\u672a\u6e80\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.forrester.com\/blogs\/nps-us-benchmarks-2023-fewer-brands-show-improvement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Forrester Research<\/a>\u306b\u3088\u308b\u3068\u3001<strong>\u822a\u7a7a\u4f1a\u793e\u3001\u81ea\u52d5\u8eca\u30fb\u4f4f\u5b85\u4fdd\u967a\u3001\u5927\u8846\u5411\u3051\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3001\u533b\u7642\u4fdd\u967a\u3001\u305d\u3057\u3066\u5c0f\u58f2\u696d<\/strong>\u306a\u3069\u591a\u304f\u306e\u696d\u754c\u3067\u30c8\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u306f\u305d\u306e\u5730\u4f4d\u3092\u7dad\u6301\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u5b89\u5b9a\u306e\u88cf\u306b\u306f\u50be\u5411\u304c\u96a0\u308c\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u5927\u4f01\u696d\u304cNPS\u8a55\u4fa1\u306e\u5927\u5e45\u306a\u4f4e\u4e0b\u3092\u7d4c\u9a13\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Taking_Action_Leveraging_KPI_Insights_For_Program_Optimization\"><\/span><strong>\u884c\u52d5\u3092\u8d77\u3053\u3059\uff1a\u30d7\u30ed\u30b0\u30e9\u30e0\u6700\u9069\u5316\u306e\u305f\u3081\u306eKPI\u6d1e\u5bdf\u306e\u6d3b\u7528&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6700\u3082\u91cd\u8981\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u3092\u52b9\u679c\u7684\u306b\u8ffd\u8de1\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u904b\u55b6\u306b\u3064\u3044\u3066\u8cb4\u91cd\u306a\u77e5\u8b58\u3092\u5f97\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5192\u967a\u306f\u307e\u3060\u7d42\u308f\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u3053\u308c\u3089\u306e\u6d1e\u5bdf\u3092\u5b9f\u969b\u306e\u8a2d\u5b9a\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identifying_Areas_For_Improvement\"><\/span><strong>\u6539\u5584\u9818\u57df\u306e\u7279\u5b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_How_To_Improve_Customer_Acquisition_and_Retention\"><\/span><strong>1. \u9867\u5ba2\u7372\u5f97\u3068\u7dad\u6301\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3059\u308b\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-acquisition-1024x576.webp\" alt=\"Customer acquisition\" class=\"wp-image-12306\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-acquisition-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-acquisition-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-acquisition-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-acquisition-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/customer-acquisition-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Customer acquisition<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong><em>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u3092\u3069\u306e\u3088\u3046\u306b\u524a\u6e1b\u3059\u308b\u304b\uff1f<\/em><\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u89e3\u6c7a\u7b56\uff1a\u9867\u5ba2\u306e\u4eba\u53e3\u7d71\u8a08\u3068\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3057\u3066\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3067\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><em>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3092\u3069\u306e\u3088\u3046\u306b\u5897\u52a0\u3055\u305b\u308b\u304b\uff1f<\/em><\/strong><\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a\u30dd\u30a4\u30f3\u30c8\u3001\u30d0\u30c3\u30b8\u3001\u30ea\u30fc\u30c0\u30fc\u30dc\u30fc\u30c9\u306a\u3069\u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u8981\u7d20\u3092\u4f7f\u7528\u3057\u3066\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u3088\u308a\u9b45\u529b\u7684\u306b\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u5968\u52b1\u3057\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\uff1a\u30d5\u30a9\u30fc\u30e9\u30e0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b0\u30eb\u30fc\u30d7\u3001\u307e\u305f\u306f\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30e1\u30f3\u30d0\u30fc\u30a4\u30d9\u30f3\u30c8\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u9593\u306e\u3064\u306a\u304c\u308a\u3092\u80b2\u6210\u3057\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\"><strong><em>\u8a73\u3057\u304f\u8aad\u3080:<\/em><\/strong><a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-increase-the-lifetime-value-of-a-shopify-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Shopify\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/a><\/p>\n\n\n\n<p><strong><em>\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u7387\u3092\u3069\u306e\u3088\u3046\u306b\u524a\u6e1b\u3059\u308b\u304b\uff1f<\/em><\/strong><\/p>\n\n\n\n<p><strong>\u3044\u304f\u3064\u304b\u306e\u30c1\u30e3\u30fc\u30f3\u524a\u6e1b\u6226\u7565\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30c1\u30e3\u30fc\u30f3\u306e\u539f\u56e0\u3092\u7279\u5b9a\uff1a\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u884c\u52d5\u3092\u8abf\u3079\u3001\u307e\u305f\u306f\u9000\u51fa\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3057\u3066\u3001\u9867\u5ba2\u304c\u8f9e\u3081\u308b\u7406\u7531\u3092\u5b66\u3073\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u8981\u56e0\u306b\u306f\u3001\u4fa1\u5024\u306e\u4f4e\u3055\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3001\u904e\u5ea6\u306e\u8cbb\u7528\u3001\u56f0\u96e3\u306a\u8cb7\u3044\u7269\u4f53\u9a13\u304c\u542b\u307e\u308c\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u30c1\u30e3\u30fc\u30f3\u306e\u539f\u56e0\u306b\u57fa\u3065\u3044\u305f\u8abf\u6574\u3055\u308c\u305f\u4fdd\u6301\u6226\u8853\u3002\u3053\u308c\u306b\u306f\u3001\u6d88\u8cbb\u8005\u3092\u53d6\u308a\u623b\u3059\u305f\u3081\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306e\u63d0\u4f9b\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fee\u6b63\u3001\u307e\u305f\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5411\u4e0a\u304c\u542b\u307e\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u3053\u308c\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u65b9\u6cd5\u306e\u4e00\u90e8\u306b\u3059\u304e\u307e\u305b\u3093\u3002\u6210\u529f\u3059\u308b\u6226\u7565\u306e\u8a73\u7d30\u306a\u5206\u6790\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/10-tips-for-customer-retention-on-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify\u3067\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e10\u306e\u5b9f\u8a3c\u6e08\u307f\u30d2\u30f3\u30c8<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_How_To_Enhance_Customer_Engagement_And_Average_Order_Value_AOV\"><\/span><strong>2. \u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\uff08AOV\uff09\u3092\u3069\u306e\u3088\u3046\u306b\u5411\u4e0a\u3055\u305b\u308b\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong><em>\u9867\u5ba2\u8cfc\u5165\u983b\u5ea6\u3092\u3069\u306e\u3088\u3046\u306b\u5897\u52a0\u3055\u305b\u308b\u304b\uff1f<\/em><\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u89e3\u6c7a\u7b56\uff1a\u65e9\u671f\u88fd\u54c1\u30a2\u30af\u30bb\u30b9\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001\u30e6\u30cb\u30fc\u30af\u306a\u4fa1\u683c\u8a2d\u5b9a\u306a\u3069\u306e\u72ec\u5360\u7684\u5831\u916c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><em>\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\u3068\u5f15\u304d\u63db\u3048\u7387\u3092\u3069\u306e\u3088\u3046\u306b\u5897\u52a0\u3055\u305b\u308b\u304b\uff1f<\/em><\/strong><\/p>\n\n\n\n<p><strong>\u89e3\u6c7a\u7b56\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6ce8\u6587\u4fa1\u5024\u306b\u5fdc\u3058\u3066\u968e\u5c64\u5316\u3055\u308c\u305f\u5831\u916c<\/li>\n\n\n\n<li>\u7121\u6599\u914d\u9001\u306e\u95be\u5024<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u6226\u7565\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u8a2d\u8a08\u3067AOV\u3092\u9ad8\u3081\u308b\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/3-most-inventive-customer-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u3082\u9769\u65b0\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e03\u9078<\/a>\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_How_To_Boost_Customer_Advocacy\"><\/span><strong>3. \u9867\u5ba2\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u3069\u306e\u3088\u3046\u306b\u4fc3\u9032\u3059\u308b\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong><em>\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u767b\u9332\u7387\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3059\u308b\u304b\uff1f<\/em><\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u89e3\u6c7a\u7b56\uff1a\u7d39\u4ecb\u30dc\u30fc\u30ca\u30b9\u3084\u5831\u916c\u3067\u53cb\u4eba\u3084\u5bb6\u65cf\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3092\u5968\u52b1\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u306e\u7a4d\u6975\u7684\u306a\u4f53\u9a13\u3092\u6d3b\u7528\u3059\u308b\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u88c5\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3068\u3057\u3066\u3001GymBros\u306b\u306f\u3001\u53cb\u4eba\u3092\u52df\u96c6\u3057\u305f\u4eba\u3068\u305d\u306e\u53cb\u4eba\u306b100\u30dd\u30a4\u30f3\u30c8\u3092\u5831\u916c\u3068\u3057\u3066\u4e0e\u3048\u308b\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u304cGymBros\u3092\u4f7f\u7528\u3059\u308b\u7f8e\u5473\u3057\u3044\u7406\u7531\u304c\u63d0\u4f9b\u3055\u308c\u3001\u73fe\u5728\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u53e3\u30b3\u30df\u3092\u5e83\u3081\u308b\u3088\u3046\u62bc\u3057\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/gymbros-homepage-1024x576.webp\" alt=\"Gymbros' referral program\" class=\"wp-image-12328\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/gymbros-homepage-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/gymbros-homepage-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/gymbros-homepage-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/gymbros-homepage-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/gymbros-homepage-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>GymBros\u2019s referral program (powered by BON Loyalty)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizing_Performance_Of_Customer_Loyalty_KPIs_Using_AB_Testing\"><\/span><strong>A\/B\u30c6\u30b9\u30c8\u3092\u4f7f\u7528\u3057\u305f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6700\u9069\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u884c\u52d5\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u76f4\u63a5\u5f71\u97ff\u3059\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u3092\u4f7f\u7528\u3057\u3066\u6539\u5584\u9818\u57df\u3092\u7279\u5b9a\u3057\u305f\u5f8c\u3001A\/B\u30c6\u30b9\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u4ee3\u66ff\u30d7\u30ed\u30b0\u30e9\u30e0\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\uff08\u5831\u916c\u69cb\u9020\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u3001\u30c6\u30a3\u30a2\u30b7\u30b9\u30c6\u30e0\uff09\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u30b0\u30eb\u30fc\u30d7\u3068\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3048\u3070\u30012\u30c6\u30a3\u30a2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30683\u30c6\u30a3\u30a2\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6bd4\u8f03\u3057\u305f\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u63d0\u6848\u3068\u4e00\u822c\u7684\u306a\u88fd\u54c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6bd4\u8f03\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002\u8abf\u6574\u306f\u3001\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u660e\u78ba\u306a\u9055\u3044\u3092\u4f5c\u308b\u306e\u306b\u5341\u5206\u5927\u304d\u304f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u65b9\u6cd5\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u6700\u3082\u5171\u9cf4\u3059\u308b\u3082\u306e\u3092\u7406\u89e3\u3057\u3001\u3088\u308a\u6210\u529f\u3057\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u8a2d\u8a08\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u95a2\u9023\u3059\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3KPI\u3092\u4f7f\u7528\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u4eca\u3084\u660e\u3089\u304b\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6d1e\u5bdf\u306f\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u793a\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5fae\u8abf\u6574\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u3001\u6700\u7d42\u7684\u306b\u9577\u671f\u7684\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u300c\u8a2d\u5b9a\u3057\u3066\u5fd8\u308c\u308b\u300d\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u6539\u5584\u306e\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u5b9a\u671f\u7684\u306bKPI\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1fBON Loyalty\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u9867\u5ba2\u306b\u9069\u3057\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308bShopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">BON Loyalty\u3067\u306f\u3001\u30c6\u30a3\u30a2\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5831\u916c\u3001\u591a\u8a00\u8a9e\u30b5\u30dd\u30fc\u30c8\u3067\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u7a76\u6975\u306eShopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210\u3092\u3069\u306e\u3088\u3046\u306b\u652f\u63f4\u3067\u304d\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3001\u4eca\u3059\u3050BON\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards\/?utm_source=blog&amp;utm_medium=info&amp;utm_campaign=0\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\u7121\u6599\u3067BON\u8a66\u3059<\/strong><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Customer loyalty KPIs are essential in the cutthroat world of online retail to help you stand out from the crowd and boost your bottom line. But<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":12336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[221],"class_list":["post-12302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/12302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=12302"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/12302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/12336"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=12302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=12302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=12302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}