{"id":12101,"date":"2024-05-20T08:37:21","date_gmt":"2024-05-20T08:37:21","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=12101"},"modified":"2024-10-08T07:44:08","modified_gmt":"2024-10-08T07:44:08","slug":"8-mothers-day-marketing-strategy-drives-your-sales","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/8-mothers-day-marketing-strategy-drives-your-sales\/","title":{"rendered":"2024\u5e74\u306b\u58f2\u4e0a\u3092\u62bc\u3057\u4e0a\u3052\u308b\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u75658\u9078\u4ee5\u4e0a"},"content":{"rendered":"<p><a href=\"https:\/\/nrf.com\/blog\/heres-how-consumers-are-celebrating-moms-mothers-day\" target=\"_blank\" rel=\"noopener\">34%<\/a> \u306e\u8cfc\u5165\u8005\u304c\u3001\u6bcd\u306e\u65e5\u30ae\u30d5\u30c8\u3092\u8cfc\u5165\u3059\u308b\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u5834\u6240\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3060\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u7af6\u4e89\u306f\u6fc0\u3057\u304f\u3001\u6bcd\u306e\u65e5\u306b\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u65b9\u6cd5\u3092\u7591\u554f\u306b\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u3054\u5fc3\u914d\u306a\u304f\u3002\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001\u3042\u306a\u305f\u306e\u305f\u3081\u306e\u6bcd\u306e\u65e5\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u3001\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306e8\u3064\u4ee5\u4e0a\u306e\u52b9\u679c\u7684\u306a\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u307e\u3067\u3001\u58f2\u4e0a\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" 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ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/8-mothers-day-marketing-strategy-drives-your-sales\/#Optimization_Of_Customer_Experience\" >\u9867\u5ba2\u4f53\u9a13\u306e\u6700\u9069\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/8-mothers-day-marketing-strategy-drives-your-sales\/#Promotion_Of_Special_Offers_And_Discounts\" >\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3068\u5272\u5f15\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/8-mothers-day-marketing-strategy-drives-your-sales\/#Utilization_Of_Loyalty_Programs_Targeted_Promotions_Rewards_For_Mothers_Day\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6d3b\u7528\uff1a\u6bcd\u306e\u65e5\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff06\u5831\u916c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/8-mothers-day-marketing-strategy-drives-your-sales\/#Interactive_And_Engaging_Content\" >\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3067\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/8-mothers-day-marketing-strategy-drives-your-sales\/#Community_And_Emotional_Connection\" >\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/8-mothers-day-marketing-strategy-drives-your-sales\/#Post-Purchase_Follow-Up\" >\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/8-mothers-day-marketing-strategy-drives-your-sales\/#Inclusivity_In_Campaigns\" >\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306e\u5305\u62ec\u6027&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/8-mothers-day-marketing-strategy-drives-your-sales\/#Conclusion\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Targeted_Email_Marketing_To_Engage_Consumers_Before_Mothers_Day\"><\/span><strong>\u6bcd\u306e\u65e5\u524d\u306b\u6d88\u8cbb\u8005\u3092\u60f9\u304d\u3064\u3051\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f7f\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30e1\u30fc\u30eb\u3067\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u3053\u3068\u306f\u3001<a href=\"https:\/\/squareup.com\/us\/en\/the-bottom-line\/reaching-customers\/consumers-want-email-from-brands-do-it-well\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60\uff05<\/a>\u306e\u9867\u5ba2\u304c\u597d\u3080\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u6709\u52b9\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6bcd\u306e\u65e5\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6700\u9069\u3067\u3059\u3002<\/strong> \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696dApogeeINVENT\u306e\u526f\u793e\u9577Lindsey Winsemius\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><em>\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u9867\u5ba2\u306e\u5fc3\u306e\u4e2d\u3067\u30c8\u30c3\u30d7\u306b\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300d<\/em><\/p>\n\n\n\n<p class=\"translation-block\">\u57fa\u672c\u7684\u306b\u3001\u5272\u5f15\u306a\u3057\u3067\u6bcd\u306e\u65e5\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6bcd\u306e\u65e5\u3092\u30c8\u30d4\u30c3\u30af\u3068\u3057\u3066\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u3092\u542b\u3080\u30ad\u30e5\u30ec\u30fc\u30c8\u3055\u308c\u305f\u30ae\u30d5\u30c8\u3092\u63d0\u6848\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u8005\u304c\u8cfc\u5165\u524d\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3092\u5968\u52b1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u308b\u306a\u3089\u3001Jack Spade\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002\u5f7c\u3089\u306e\u6bcd\u306e\u65e5\u7dad\u6301\u306e\u305f\u3081\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30e6\u30fc\u30e2\u30a2\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u3092\u7dad\u6301\u3059\u308b\u65b9\u6cd5\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eba\u3005\u306bJack Spade\u3092\u601d\u3044\u51fa\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u540c\u793e\u306f\u30e1\u30fc\u30eb\u30ed\u30b4\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b9\u30bf\u30a4\u30eb\u306e\u3088\u3046\u306b\u898b\u3048\u308b\u3088\u3046\u306b\u30c7\u30b6\u30a4\u30f3\u3057\u307e\u3059\u3002\u3053\u306e\u898f\u5247\u6027\u306f\u3001\u4eba\u3005\u304c\u4f1a\u793e\u3092\u601d\u3044\u51fa\u3059\u306e\u306b\u5f79\u7acb\u3061\u3001\u30e1\u30fc\u30eb\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u4f7f\u7528\u3092\u3088\u308a\u7c21\u5358\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/jack-spade-mother-day_1-1024x576.webp\" alt=\"Jack Spade\u2019s Mother\u2019s Day targeted marketing - mother's day marketing strategy\" class=\"wp-image-12102\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/jack-spade-mother-day_1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/jack-spade-mother-day_1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/jack-spade-mother-day_1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/jack-spade-mother-day_1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/jack-spade-mother-day_1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Jack Spade\u2019s Mother\u2019s Day targeted marketing<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u307e\u305f\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3068\u5272\u5f15\u3067\u96c6\u4e2d\u7684\u306a\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30d6\u30ed\u30b0\u3067\u3053\u308c\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8b70\u8ad6\u3057\u307e\u3059\u3002\u8aad\u307f\u7d9a\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimization_Of_Customer_Experience\"><\/span><strong>\u9867\u5ba2\u4f53\u9a13\u306e\u6700\u9069\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u8abf\u6574\u3055\u308c\u305f\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u52b9\u679c\u7684\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3059\u3079\u3066\u306e\u4eba\u304c\u3053\u306e\u795d\u65e5\u3092\u540c\u3058\u3088\u3046\u306b\u795d\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u3053\u3068\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u3001\u6bcd\u306e\u65e5\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u767b\u5834\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4e00\u90e8\u306e\u9867\u5ba2\u306f\u6bcd\u89aa\u3068\u306e\u56f0\u96e3\u306a\u95a2\u4fc2\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3001\u6bcd\u306e\u65e5\u306b\u6e80\u8db3\u3057\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4eba\u3005\u306b\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3059\u308b\u65b9\u6cd5\u3092\u63d0\u4f9b\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4ed6\u306e\u4eba\u3068\u795d\u3044\u306a\u304c\u3089\u5f7c\u3089\u306e\u611f\u60c5\u3092\u5c0a\u91cd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u7a2e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5225\u306e\u4f8b\u3092\u898b\u305f\u3044\u5834\u5408\u3001Kitsch\u304b\u3089\u306e\u3053\u306e\u4f8b\u306f\u3001\u306a\u305c\u6bcd\u306e\u65e5\u306e\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u304c\u7279\u5b9a\u306e\u4eba\u3005\u306b\u3088\u308a\u591a\u304f\u5bb3\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3092\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/postable-mother-day-1024x576.webp\" alt=\"Kitsch\u2019s opt-out option for Mother's Day email\" class=\"wp-image-12103\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/postable-mother-day-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/postable-mother-day-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/postable-mother-day-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/postable-mother-day-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/postable-mother-day-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Kitsch\u2019s opt-out option for Mother&#8217;s Day email<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3057\u304b\u3057\u3001\u9078\u629e\u3059\u308b\u3053\u3068\u306f\u5b8c\u5168\u306b\u5931\u3046\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u95a2\u4e0e\u3057\u7d9a\u3051\u308b\u3053\u3068\u3092\u9078\u629e\u3059\u308b\u4eba\u3005\u306b\u8abf\u6574\u3055\u308c\u305f\u8cfc\u5165\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6bcd\u306e\u65e5\u7dad\u6301\u306e\u305f\u3081\u306e\u9867\u5ba2\u4f53\u9a13\u6226\u7565\u306b\u306f\u3001\u904e\u53bb\u306e\u8cfc\u5165\u306b\u57fa\u3065\u304f\u30ae\u30d5\u30c8\u30a2\u30a4\u30c7\u30a2\u3001\u30b9\u30da\u30b7\u30e3\u30eb\u3001\u307e\u305f\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848\u306e\u8868\u793a\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotion_Of_Special_Offers_And_Discounts\"><\/span><strong>\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3068\u5272\u5f15\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">2023\u5e74\u306b\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u6bcd\u306e\u65e5\u3078\u306e\u652f\u51fa\u306f6\u5e74\u9023\u7d9a\u3067\u5897\u52a0\u3057\u3001357\u5104\u30c9\u30eb\u306b\u9054\u3057\u307e\u3057\u305f\u3002\u6bcd\u306e\u65e5\u307b\u3069\u30d7\u30ec\u30bc\u30f3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u826f\u3044\u6642\u671f\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u304b\u3002\u3067\u306f\u3001\u306a\u305c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u3066\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u6bcd\u306e\u65e5\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u3067\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3092\u5f37\u8abf<\/strong>.<\/li>\n\n\n\n<li class=\"translation-block\"><strong><a href=\"https:\/\/bogos.io\/shopify-buy-one-get-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">1\u3064\u8cb7\u3046\u30681\u3064\u7121\u6599\uff08BOGO\uff09<\/a>\u306e\u7279\u5178\u3092\u63d0\u4f9b<\/strong><\/li>\n\n\n\n<li><strong>\u5272\u5f15\u3067\u5275\u9020\u7684\u306b\u306a\u308b<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Angara\u3092\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5f7c\u3089\u306f\u3001\u9867\u5ba2\u4ed5\u69d8\u306b\u7279\u306b\u30e6\u30cb\u30fc\u30af\u306a\u5b9d\u77f3\u3068\u5b9d\u77f3\u3001\u8272\u4ed8\u304d\u5b9d\u77f3\u306e\u4f5c\u6210\u3092\u5c02\u9580\u3068\u3057\u3066\u3044\u307e\u3059\u30022024\u5e74\u306e\u6bcd\u306e\u65e5\u306b\u3001\u5f7c\u3089\u306f500\u30c9\u30eb\u4ee5\u4e0a\u306e\u58f2\u4e0a\u3067\u7121\u6599\u30ae\u30d5\u30c8\u3068\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306714%\u30aa\u30d5\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/angara-mother-day-1024x576.webp\" alt=\"Angara offers a discount for Mother\u2019s Day 2024 -mother's day marketing strategy\" class=\"wp-image-12104\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/angara-mother-day-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/angara-mother-day-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/angara-mother-day-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/angara-mother-day-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/angara-mother-day-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Angara offers a discount for Mother\u2019s Day 2024<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utilization_Of_Loyalty_Programs_Targeted_Promotions_Rewards_For_Mothers_Day\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6d3b\u7528\uff1a\u6bcd\u306e\u65e5\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff06\u5831\u916c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6bcd\u306e\u65e5\u306f\u795d\u3044\u3001\u656c\u610f\u3092\u793a\u3059\u6642\u671f\u3067\u3042\u308a\u3001\u9867\u5ba2\u306f\u3088\u308a\u591a\u304f\u306e\u3082\u306e\u3092\u8cfc\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u6d3b\u52d5\u306e\u5897\u52a0\u306f\u3001\u58f2\u4e0a\u3092\u4e0a\u3052\u3001\u6bcd\u306e\u65e5\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u7d20\u6674\u3089\u3057\u3044\u6a5f\u4f1a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c0\u30d6\u30eb\u307e\u305f\u306f\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8<\/strong><\/li>\n\n\n\n<li class=\"translation-block\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u88fd\u54c1\u63a8\u85a6\uff1a\u4f8b\u3048\u3070\u3001\u30b9\u30ca\u30c3\u30af\u597d\u304d\u3068\u30bb\u30eb\u30d5\u30b1\u30a2\u9867\u5ba2\u306b\u30b9\u30d1\u88fd\u54c1\u3092\u5ba3\u4f1d\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u88fd\u54c1\u306f\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u5e97\u8217\u3067\u6700\u9ad8\u306e\u6bcd\u306e\u65e5\u30ae\u30d5\u30c8\u3092\u9078\u629e\u3059\u308b\u306e\u3092\u652f\u63f4\u3057\u307e\u3059<\/li>\n\n\n\n<li><strong>\u968e\u5c64\u3067\u69cb\u9020\u5316\u3055\u308c\u305f\u5831\u916c<\/strong><\/li>\n\n\n\n<li><strong>\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u7279\u6a29<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30d7\u30ed\u306e\u30d2\u30f3\u30c8\uff1a\u6bcd\u306e\u65e5\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306b\u5909\u3048\u305f\u3044\u3067\u3059\u304b\uff1f\u30c8\u30c3\u30d7\u63a8\u5968Shopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea\u3001BON Loyalty\u3092\u8a66\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">BON\u30a2\u30d7\u30ea\u3067\u306f\u3001\u6bcd\u306e\u65e5\u306e\u8cfc\u5165\u306b\u5bfe\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u5185\u306e\u8cb7\u3044\u7269\u5ba2\u30dd\u30a4\u30f3\u30c8\u3092\u7c21\u5358\u306b\u63d0\u4f9b\u3057\u3001\u6bcd\u306e\u65e5\u306e\u5831\u916c\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-1024x576.webp\" alt=\"BON Loyalty Rewards &amp; Referrals\" class=\"wp-image-11421\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>BON Loyalty on the Shopify App Store<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3055\u3089\u306b\u5f37\u5316\u3057\u307e\u305b\u3093\u304b\uff1f\u3053\u3061\u3089\u306e<a href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards?utm_source=website&amp;utm_medium=startforfree2&amp;utm_campaign=BON\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u304a\u3059\u3059\u3081Shopify\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea<\/a>\u304c\u3001\u5358\u767a\u8cfc\u5165\u8005\u3092\u30d6\u30e9\u30f3\u30c9\u652f\u6301\u8005\u3078\u3068\u5909\u3048\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interactive_And_Engaging_Content\"><\/span><strong>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3067\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u9759\u7684\u306a\u30ae\u30d5\u30c8\u63d0\u6848\u306f\u5f79\u306b\u7acb\u3061\u307e\u3059\u304c\u3001\u8cfc\u5165\u8005\u304c\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u3055\u305b\u308b\u500b\u4eba\u7684\u306a\u30bf\u30c3\u30c1\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9759\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u308252.6%\u5927\u304d\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f97\u307e\u3059\u3002\u30af\u30a4\u30ba\u3001\u30ae\u30d5\u30c8\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u3001\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53cc\u65b9\u5411\u306e\u5bfe\u8a71\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306f\u307b\u3093\u306e\u6570\u4f8b\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u7d20\u6750\u306e\u53ef\u80fd\u6027\u306f\u7121\u9650\u3067\u3059\u3002\u6bcd\u306e\u65e5\u306b\u306f\u3001\u4ee5\u4e0b\u3092\u4f5c\u6210\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u300c\u304a\u6bcd\u3055\u3093\u306f\u672c\u5f53\u306b\u4f55\u3092\u671b\u3093\u3067\u3044\u308b\u304b\uff1f\u300d\u30af\u30a4\u30ba\u3067\u6027\u683c\u30d9\u30fc\u30b9\u306e\u30ae\u30d5\u30c8\u3092\u63d0\u6848<\/li>\n\n\n\n<li class=\"translation-block\">\u6bcd\u89aa\u306e\u5199\u771f\u3068\u7269\u8a9e\u306e\u305f\u3081\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n\n\n\n<li class=\"translation-block\">\u4e88\u7b97\u3001\u8208\u5473\u3001\u6027\u683c\u3067\u6d88\u8cbb\u8005\u304c\u9078\u3076\u306e\u3092\u52a9\u3051\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ae\u30d5\u30c8\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc<\/li>\n<\/ul>\n\n\n\n<p>\u6b21\u306b\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5b9f\u969b\u306e\u4f7f\u7528\u6cd5\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Community_And_Emotional_Connection\"><\/span><strong>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u611f\u60c5\u7684\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u9867\u5ba2\u306f\u3001\u751f\u6daf\u4fa1\u5024\u304c<a href=\"https:\/\/martechseries.com\/sales-marketing\/customer-experience-management\/motistas-study-results-conclude-emotional-connection-key-brand-success\/#:~:text=Thereportconcludesthatcustomers,customersthataremerelysatisfied.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">306\uff05<\/a>\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<strong>\u9867\u5ba2\u306e\u611f\u60c5\u306b\u5bc4\u308a\u6dfb\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong> \u6bcd\u306e\u65e5\u306b\u306f<strong>\u611b\u3001\u656c\u610f\u3001\u611f\u8b1d<\/strong>\u304c\u8868\u3055\u308c\u307e\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u969b\u306f\u3001\u3053\u308c\u3089\u306e\u60f3\u3044\u3092\u524d\u9762\u306b\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6bcd\u306e\u65e5\u7dad\u6301\u306e\u305f\u3081\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u4f5c\u6210\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u611f\u52d5\u7684\u306a\u7269\u8a9e\u3092\u8a9e\u308a\u3001\u524d\u8ff0\u3057\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u7d20\u6750\u3068\u6df7\u5408\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4f8b\u306f\u3001Plum\u306eFacebook\u3068Instagram\u3067\u306e#LikeaMother \u30b3\u30f3\u30c6\u30b9\u30c8\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u904b\u52d5\u3067\u3001Plum\u306f\u6bcd\u89aa\u304c\u884c\u3046\u3059\u3079\u3066\u306e\u3053\u3068\u3092\u79f0\u3048\u308b\u305f\u3081\u306b\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/plum-mother-day-contest-1024x576.webp\" alt=\"Plum Mother\u2019s Day contest - mother's day marketing strategy\" class=\"wp-image-12105\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/plum-mother-day-contest-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/plum-mother-day-contest-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/plum-mother-day-contest-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/plum-mother-day-contest-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/plum-mother-day-contest-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Plum Mother\u2019s Day contest<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u79c1\u305f\u3061\u306e\u4eba\u751f\u306e\u5973\u6027\u3092\u300c\u6bcd\u89aa\u3089\u3057\u304f\u300d\u898b\u305b\u308b\u3082\u306e\u3092\u793a\u3059\u305f\u3081\u9762\u767d\u3044\u3067\u3059\u3002\u307e\u305f\u3001Plum\u306e\u9867\u5ba2\u304c\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0#LikeaMother\u3092\u4f7f\u7528\u3057\u3066\u4f53\u9a13\u3068\u5178\u578b\u7684\u306a\u300c\u304a\u6bcd\u3055\u3093\u3089\u3057\u3044\u300d\u3053\u3068\u3092\u5f7c\u3089\u304c\u884c\u3063\u305f\u308a\u8a00\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u5968\u52b1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-Purchase_Follow-Up\"><\/span><strong>\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u306b\u7d20\u6674\u3089\u3057\u3044\u30db\u30ea\u30c7\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u305f\u5f8c\u306f\u3001<strong>\u6bcd\u306e\u65e5\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7<\/strong>\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u306a\u305c\u306a\u3089\u3001\u4f01\u696d\u53ce\u76ca\u306e<a href=\"https:\/\/web.archive.org\/web\/20221130230858\/https:\/\/www.annexcloud.com\/blog\/customer-retention-technology-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">65\uff05<\/a>\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u8005\u304b\u3089\u5f97\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u611f\u8b1d\u3092\u4f1d\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u9867\u5ba2\u306e\u5fc3\u306b\u6b8b\u3057\u7d9a\u3051\u308b\u305f\u3081\u306e\u3001\u6bcd\u306e\u65e5\u5411\u3051\u9577\u671f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u5165\u5f8c\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u3059\u308b\u305f\u3081\u306e\u3044\u304f\u3064\u304b\u306e\u30d2\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30e1\u30fc\u30eb\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff1a\u30b7\u30f3\u30d7\u30eb\u306a\u300c\u3042\u308a\u304c\u3068\u3046\u300d\u306f\u9577\u3044\u9053\u306e\u308a\u3092\u884c\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8cfc\u5165\u306b\u611f\u8b1d\u3057\u3001\u6bcd\u306e\u65e5\u306e\u7cbe\u795e\u3092\u795d\u3046\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3066\u304f\u3060\u3055\u3044<\/li>\n\n\n\n<li class=\"translation-block\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\uff1a\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u306b\u306f\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002\u7c21\u5358\u306a\u8abf\u67fb\u3092\u9001\u4fe1\u3059\u308b\u304b\u3001\u8cfc\u5165\u306b\u3064\u3044\u3066\u5c0b\u306d\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u91cd\u8981\u306a\u60c5\u5831\u306f\u3001\u30af\u30ea\u30b9\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u795d\u65e5\u5f8c\u306e\u30aa\u30d5\u30a1\u30fc\uff1a\u53d7\u4fe1\u8005\u304c\u4ee5\u524d\u306b\u8cfc\u5165\u3057\u305f\u3082\u306e\u306b\u95a2\u9023\u3059\u308b\u7279\u5225\u306a\u53d6\u5f15\u3084\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f7c\u3089\u304c\u623b\u3063\u3066\u6765\u3066\u3088\u308a\u591a\u304f\u8cfc\u5165\u3057\u305f\u304f\u306a\u308a\u3001\u9867\u5ba2\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059<\/li>\n<\/ul>\n\n\n\n<p>\u58f2\u4e0a\u5f8c\u306b\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3046\u3068\u3001\u9867\u5ba2\u3068\u9577\u671f\u9593\u9023\u7d61\u3092\u53d6\u308a\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u53d6\u5f15\u3092\u8d85\u3048\u3066\u5f7c\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u623b\u3063\u3066\u6765\u308b\u3053\u3068\u3092\u5968\u52b1\u3057\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inclusivity_In_Campaigns\"><\/span><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306e\u5305\u62ec\u6027&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30a4\u30fc\u30b9\u30bf\u30fc\u3068\u5927\u6666\u65e5\u306b\u6b21\u304e\u3001\u6bcd\u306e\u65e5\u306f\u82f1\u56fd\u3067<a href=\"https:\/\/yougov.co.uk\/ratings\/entertainment\/popularity\/national-and-religious-events\/all\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4\u756a\u76ee\u306b\u4eba\u6c17\u306e\u3042\u308b\u30a4\u30d9\u30f3\u30c8<\/a>\u3067\u3059\u3002\u6bcd\u306e\u65e5\u306b\u306f\u3001\u3042\u3089\u3086\u308b\u5f62\u306e\u5973\u6027\u3084\u5bb6\u65cf\u3092\u79f0\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u305d\u306e\u305f\u3081\u3001\u30b7\u30f3\u30b0\u30eb\u30de\u30b6\u30fc\u3001\u540c\u6027\u30ab\u30c3\u30d7\u30eb\u3001\u7d99\u6bcd\u3001\u53d4\u6bcd\u3001\u305d\u306e\u4ed6\u306e\u6bcd\u89aa\u7684\u306a\u4eba\u7269\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u5bb6\u65cf\u3092\u793a\u3059\u5199\u771f\u3068\u7269\u8a9e\u3092\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u307e\u305f\u3001\u4e21\u89aa\u306b\u3064\u3044\u3066\u8a71\u3059\u524d\u306b\u3001\u30b8\u30a7\u30f3\u30c0\u30fc\u30cb\u30e5\u30fc\u30c8\u30e9\u30eb\u306a\u8a00\u8449\u306e\u4f7f\u7528\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002\u300c\u304a\u6bcd\u3055\u3093\u3078\u306e\u30ae\u30d5\u30c8\u30a2\u30a4\u30c7\u30a2\u300d\u306e\u4ee3\u308f\u308a\u306b\u3001\u300c\u7279\u5225\u306a\u4ecb\u8b77\u8005\u3078\u306e\u30ae\u30d5\u30c8\u30a2\u30a4\u30c7\u30a2\u300d\u3068\u8a00\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\u306e\u305f\u3081\u306bProse\u306e\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30d8\u30a2\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u4ef6\u540d\u304b\u3089\u59cb\u3081\u3066\u305d\u308c\u3092\u8ca9\u58f2\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/prose-mother-day-1024x576.webp\" alt=\"Prose\u2019s Mother\u2019s Day email\" class=\"wp-image-12106\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/prose-mother-day-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/prose-mother-day-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/prose-mother-day-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/prose-mother-day-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/05\/prose-mother-day-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Prose\u2019s Mother\u2019s Day email<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30e1\u30fc\u30eb\u3067\u3001Prose\u306f\u5f7c\u5973\u306e\u3059\u3079\u3066\u306e\u4ed5\u4e8b\uff08\u30d8\u30a2\u30b9\u30bf\u30a4\u30ea\u30b9\u30c8\u3092\u542b\u3080\uff09\u3092\u8a8d\u8b58\u3059\u308b\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u30ae\u30d5\u30c8\u3067\u3001\u3059\u3079\u3066\u306e\u6bcd\u89aa\u304c\u3044\u304b\u306b\u30e6\u30cb\u30fc\u30af\u3067\u3042\u308b\u304b\u3092\u793a\u3059\u3053\u3068\u3067\u4ef6\u540d\u306e\u7d04\u675f\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3066\u3001\u5fb9\u5e95\u7684\u306a\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30c9\u30d0\u30a4\u30b9\u304b\u3089\u6700\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u8981\u7d04\u3059\u308b\u6700\u5f8c\u306e\u90e8\u5206\u306b\u9032\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u6bcd\u306e\u65e5\u306f\u3001\u9867\u5ba2\u3068\u306e\u6301\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u7d20\u6674\u3089\u3057\u3044\u6642\u671f\u3067\u3059\u3002\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3088\u308a\u3001\u96c6\u4e2d\u7684\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u9b45\u529b\u7684\u306a\u53d6\u5f15\u3001\u76f8\u4e92\u4f5c\u7528\u3067\u304d\u308b\u7d20\u6750\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3057\u304b\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u611f\u899a\u3092\u7bc9\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u58f2\u4e0a\u5f8c\u306b\u3001\u9867\u5ba2\u306b\u611f\u8b1d\u3057\u3001\u30b3\u30e1\u30f3\u30c8\u3092\u5f97\u3066\u3001\u5bb6\u65cf\u3092\u795d\u3046\u5e83\u544a\u3092\u5b9f\u65bd\u3057\u3066\u3001\u6bcd\u306e\u65e5\u306e\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u306e\u5834\u5408\u3001\u4e00\u56de\u9650\u308a\u306e\u6bcd\u306e\u65e5\u6d88\u8cbb\u8005\u3092\u5fe0\u5b9f\u306a\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u5909\u3048\u307e\u3059\u3002\u6bcd\u306e\u65e5\u5f8c\u306e\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e\u30c8\u30c3\u30d7\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5831\u916c\u3068\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3001BON Loyalty\u3092\u8a66\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards?utm_source=blog&amp;utm_medium=info&amp;utm_campaign=0\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noopener\"><strong>\u4eca\u3059\u3050BON\u3092\u7121\u6599\u3067\u8a66\u3059\uff01<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"translation-block\">\u6bcd\u306e\u65e5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308b\u306b\u306f\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u5f53\u793e\u30d6\u30ed\u30b0<\/a>\u3092\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>34% of buyers said that the most popular venues to purchase Mother&#8217;s Day gifts were online. But there is a lot of competition; are you wondering<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":12152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-12101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/12101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=12101"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/12101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/12152"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=12101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=12101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=12101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}