{"id":11776,"date":"2024-04-30T11:17:23","date_gmt":"2024-04-30T11:17:23","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=11776"},"modified":"2024-06-20T10:27:28","modified_gmt":"2024-06-20T10:27:28","slug":"how-to-set-up-best-loyalty-program-for-ecommerce-store","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/","title":{"rendered":"\u3042\u306a\u305f\u306eE\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\u306b\u6700\u9069\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u5b9a\u65b9\u6cd5\uff082024\u5e74\u7248\u5b8c\u5168\u30ac\u30a4\u30c9\uff09"},"content":{"rendered":"<p>E\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\u306b\u6700\u9069\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u9078\u629e\u3057\u305f\u3044\u3067\u3059\u304b\uff1f\u3042\u306a\u305f\u3068\u540c\u69d8\u306b\u3001Shopify\u30b7\u30e7\u30c3\u30d7\u30aa\u30fc\u30ca\u30fc\u306f\u6210\u529f\u306e\u305f\u3081\u306b\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u304c\u5fc5\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u6700\u9069\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u9078\u629e\u3059\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3054\u5fc3\u914d\u306a\u304f\u3002\u3053\u306e\u6295\u7a3f\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u3001\u7a2e\u985e\uff08\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u3001\u968e\u5c64\u306a\u3069\uff09\u3001\u304a\u3088\u3073E\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6210\u529f\u88cf\u306b\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u59cb\u3081\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Tiered_Loyalty_Programs\" >\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Referral_Programs\" >\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#VIP_Membership_Structure\" >VIP\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u69cb\u9020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Punch_Cards_Or_Stamps\" >\u30d1\u30f3\u30c1\u30ab\u30fc\u30c9\u307e\u305f\u306f\u30b9\u30bf\u30f3\u30d7<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#What_Are_The_Most_Effective_Rewards_For_An_E-commerce_Loyalty_Programs\" >E\u30b3\u30de\u30fc\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u6700\u3082\u52b9\u679c\u7684\u306a\u5831\u916c\u306f\u4f55\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Steps_For_Successful_Implementation_Of_An_E-commerce_Loyalty_Program\" >E\u30b3\u30de\u30fc\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u5b9f\u88c5\u306e\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_1_Define_Your_Objectives\" >\u30b9\u30c6\u30c3\u30d71\uff1a\u76ee\u6a19\u3092\u5b9a\u7fa9\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_2_Understand_Your_Customers\" >\u30b9\u30c6\u30c3\u30d72\uff1a\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_3_Choose_The_Right_Type_Of_Program\" >\u30b9\u30c6\u30c3\u30d73\uff1a\u9069\u5207\u306a\u30bf\u30a4\u30d7\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u9078\u629e\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_4_Select_A_Loyalty_Program_Solution_Provider\" >\u30b9\u30c6\u30c3\u30d74: \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u9078\u629e\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_5_Design_The_Program_Structure\" >\u30b9\u30c6\u30c3\u30d75: \u30d7\u30ed\u30b0\u30e9\u30e0\u69cb\u9020\u3092\u8a2d\u8a08\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_6_Customize_The_Program\" >\u30b9\u30c6\u30c3\u30d76: \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_7_Integrate_The_Program_With_Your_Ecommerce_Site_POS_Store\" >\u30b9\u30c6\u30c3\u30d77: \u30d7\u30ed\u30b0\u30e9\u30e0\u3092E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3068POS\u30b9\u30c8\u30a2\u306b\u7d71\u5408\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_8_Train_Your_Team\" >\u30b9\u30c6\u30c3\u30d78: \u30c1\u30fc\u30e0\u3092\u8a13\u7df4\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_9_Launch_The_Program_Marketing\" >\u30b9\u30c6\u30c3\u30d79: \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_10_Encourage_Sign-Ups\" >\u30b9\u30c6\u30c3\u30d710: \u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u4fc3\u9032\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_11_Collect_And_Analyze_Data\" >\u30b9\u30c6\u30c3\u30d711: \u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u5206\u6790\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_12_Seek_Feedback_And_Improve\" >\u30b9\u30c6\u30c3\u30d712: \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u6539\u5584\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Step_13_Market_The_Program_Continuously\" >\u30b9\u30c6\u30c3\u30d713: \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d99\u7d9a\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Measuring_The_Success_Of_Your_Loyalty_Program\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Key_Metrics_And_Performance_Indicators_Of_Your_Loyalty_Program\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u8981\u6307\u6a19\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Common_Pitfalls_To_Avoid\" >\u907f\u3051\u308b\u3079\u304d\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Offering_Generic_Rewards_That_Dont_Stand_Out_From_Competitors\" >\u7af6\u5408\u4ed6\u793e\u3068\u76ee\u7acb\u305f\u306a\u3044\u4e00\u822c\u7684\u306a\u30ea\u30ef\u30fc\u30c9\u306e\u63d0\u4f9b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Your_Loyalty_Widget_Or_Loyalty_Page_Doesnt_Match_Your_Brand_Aesthetic\" >\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u307e\u305f\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30da\u30fc\u30b8\u304c\u30d6\u30e9\u30f3\u30c9\u7f8e\u5b66\u3068\u4e00\u81f4\u3057\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Inadequate_Promotion_And_Communication\" >\u4e0d\u9069\u5207\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/how-to-set-up-best-loyalty-program-for-ecommerce-store\/#Summing_up\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Loyalty_Rewards_Matter_Ecommerce_Success\"><\/span><strong>\u306a\u305c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5831\u916c\u304cE\u30b3\u30de\u30fc\u30b9\u306e\u6210\u529f\u306b\u91cd\u8981\u306a\u306e\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E\u30b3\u30de\u30fc\u30b9\u30b7\u30e7\u30c3\u30d7\u306b\u3068\u3063\u3066\u3001E\u30b3\u30de\u30fc\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8003\u616e\u3059\u3079\u304d\u5229\u70b9\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increased_Customer_Retention\"><\/span><strong>\u9867\u5ba2\u7dad\u6301\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3088\u308a<strong>5\u301c25\u500d<\/strong>\u306e<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\u30b3\u30b9\u30c8<\/strong><\/a><strong>\u304c\u304b\u304b\u308b<\/strong>\u3053\u3068\u3092\u3054\u5b58\u3058\u3067\u3059\u304b\uff1f \u3060\u304b\u3089\u3053\u305d\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u304f\u3060\u3055\u3044\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u7a2e\u3092\u690d\u3048\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u9867\u5ba2\u306e81%\u304c\u512a\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3064\u30d3\u30b8\u30cd\u30b9\u306b\u5fe0\u5b9f\u3067\u3042\u308a\u7d9a\u3051\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5831\u916c\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u307e\u305f\u306f\u72ec\u5360\u7684\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3001\u6d88\u8cbb\u8005\u304c\u3088\u308a\u591a\u304f\u3092\u6c42\u3081\u3066\u623b\u3063\u3066\u304f\u308b\u3088\u3046\u306b\u3059\u308b\u3068\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Insights_Helps_You_Get_Competitive_Edge\"><\/span><strong>\u30c7\u30fc\u30bf\u6d1e\u5bdf\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u3082\u305f\u3089\u3059<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u5b9f\u306f\u3001<a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2021\/05\/20\/2233213\/0\/en\/Inmar-Intelligence-Survey-Shows-65-Percent-Shoppers-Are-Willing-to-Share-Their-Data-with-Retailers-but-They-Expect-a-Better-Experience.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">65\uff05<\/a>\u306e\u304a\u5ba2\u69d8\u304c\u300c\u3082\u3063\u3068\u81ea\u5206\u3092\u7406\u89e3\u3057\u3066\u307b\u3057\u3044\u300d\u3068\u671b\u3093\u3067\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001<strong>3\u5206\u306e2\u306e\u8cfc\u5165\u8005\u304c\u3001\u81ea\u5206\u5c02\u7528\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u7279\u5178\u3068\u5f15\u304d\u63db\u3048\u306b\u60c5\u5831\u63d0\u4f9b\u3092\u559c\u3093\u3067\u884c\u3063\u3066\u3044\u308b<\/strong>\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6d88\u8cbb\u8005\u304c\u884c\u3046\u6b63\u78ba\u306a\u88fd\u54c1\u3068\u691c\u7d22\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3042\u306a\u305f\u306e\u3088\u3046\u306a\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u60c5\u5831\u306f\u91d1\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u5e02\u5834\u8abf\u67fb\u3001\u88fd\u54c1\u958b\u767a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><strong><em>\u6570\u5b57\u306f\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\uff1a<\/em><\/strong> <a href=\"https:\/\/www.pymnts.com\/study\/relationship-commerce-brand-engagement-subscriptions-memberships-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">68\uff05<\/a>\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u5229\u7528\u8005\u306f\u3001\u4f01\u696d\u304c\u81ea\u5206\u306e\u8cfc\u8cb7\u50be\u5411\u3092\u3088\u308a\u7406\u89e3\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30ea\u30ef\u30fc\u30c9\u3084\u304a\u3059\u3059\u3081\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u3067\u306f\u306a\u304f\u3042\u306a\u305f\u3092\u9078\u3093\u3067\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perceived_Value\"><\/span><strong>\u8a8d\u77e5\u4fa1\u5024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6709\u7528\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u8cfc\u8cb7\u4f53\u9a13\u3092\u8abf\u6574\u3059\u308b\u306e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3057\u304b\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5358\u306a\u308b\u53d6\u5f15\u7684\u306a\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u3089\u306f\u3001\u3088\u308a\u6df1\u3044\u30ec\u30d9\u30eb\u3067\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u65b9\u6cd5\u3067\u3059\u3002\u5f7c\u3089\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u304c\u5f7c\u3089\u3092\u611f\u8b1d\u3057\u3001\u4fa1\u5024\u3092\u8a8d\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3089\u305b\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3088\u308a\u3082\u5927\u304d\u306a\u4f55\u304b\u306e\u4e00\u90e8\u3067\u3042\u308b\u3068\u611f\u3058\u3055\u305b\u308b\u611f\u60c5\u7684\u306a\u7d46\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emotional_Connection\"><\/span><strong>\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u4e16\u754c\u306f\u975e\u5e38\u306b\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u306f\u3042\u306a\u305f\u3092\u969b\u7acb\u305f\u305b\u308b\u4e3b\u8981\u306a\u3082\u306e\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u306e\u6210\u529f\u3068\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u7bc9\u304f\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/emotional-connection-1024x576.webp\" alt=\"Emotional connections- Loyalty program benefits\" class=\"wp-image-11778\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/emotional-connection-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/emotional-connection-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/emotional-connection-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/emotional-connection-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/emotional-connection-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Emotional connections &#8211; Loyalty program benefits<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30d6\u30e9\u30f3\u30c9\u3068\u611f\u60c5\u7684\u306b\u3064\u306a\u304c\u3063\u305f\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024\u306f\u3001<a href=\"https:\/\/martechseries.com\/sales-marketing\/customer-experience-management\/motistas-study-results-conclude-emotional-connection-key-brand-success\/#:~:text=Thereportconcludesthatcustomers,customersthataremerelysatisfied.\" target=\"_blank\">306\uff05<\/a>\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001<strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u3068\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u4e00\u5ea6\u304d\u308a\u306e\u8cfc\u5165\u8005\u3092\u30d6\u30e9\u30f3\u30c9\u652f\u6301\u8005\u3078\u3068\u5909\u3048\u308b<\/strong>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u306a\u308c\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u53cb\u4eba\u30fb\u5bb6\u65cf\u3078\u306e\u7d39\u4ecb\u304c\u5897\u3048\u3001\u9577\u671f\u7684\u306aEC\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u53d6\u5f15\u7684\u624b\u6cd5\u3092\u653e\u68c4\u3057\u3001\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u6210\u529f\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u306e10\u306e\u4e3b\u8981\u7279\u6027\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u3067\u3001\u3064\u306a\u304c\u308a\u3092\u7bc9\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Essential_Features_Of_An_Effective_Program\"><\/span><strong>\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u306e10\u306e\u91cd\u8981\u306a\u6a5f\u80fd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u3001\u7e41\u6804\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u79d8\u5bc6\u306f\u8a73\u7d30\u306b\u5bbf\u308a\u307e\u3059\u3002\u6210\u529f\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6301\u3064\u3079\u304d\u4ee5\u4e0b\u306e10\u306e\u8981\u7d20\u304c\u91cd\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n<p class=\"translation-block\">1. \u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\uff1a\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7406\u89e3\u306f\u7c21\u5358\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u76f4\u611f\u7684\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3068\u660e\u78ba\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u3066\u304f\u3060\u3055\u3044 \u2013 \u5e78\u305b\u306a\u9867\u5ba2\u306f\u95a2\u4e0e\u3059\u308b\u9867\u5ba2\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">2. \u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u5831\u916c\u30aa\u30d7\u30b7\u30e7\u30f3\uff1a\u5272\u5f15\uff08\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u307e\u305f\u306f\u56fa\u5b9a\u91d1\u984d\uff09\u3001\u7121\u6599\u5546\u54c1\u3001\u5272\u5f15\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3001\u72ec\u5360\u30a2\u30a4\u30c6\u30e0\u3001\u307e\u305f\u306f\u6709\u52b9\u671f\u9650\u4ed8\u304d\u306e\u968e\u5c64\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u3059\u3079\u3066\u4eba\u3005\u304c\u6b21\u306e\u5831\u916c\u3092\u6c42\u3081\u3066\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-loyalty-loyalty-points-1024x576.webp\" alt=\"\" class=\"wp-image-11609\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-loyalty-loyalty-points-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-loyalty-loyalty-points-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-loyalty-loyalty-points-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-loyalty-loyalty-points-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-loyalty-loyalty-points-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">3. \u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408\uff1a\u65e2\u5b58\u306eE\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u904b\u7528\u3068\u81ea\u52d5\u30c7\u30fc\u30bf\u8ee2\u9001\u304c\u78ba\u4fdd\u3055\u308c\u3001\u6642\u9593\u3068\u82db\u7acb\u3061\u304c\u7bc0\u7d04\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">4. \u30c7\u30fc\u30bf\u8ffd\u8de1\u3068\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff1a\u5305\u62ec\u7684\u306a\u30c7\u30fc\u30bf\u76e3\u8996\u3068\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u9867\u5ba2\u6d1e\u5bdf\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u4f55\u304c\u6d88\u8cbb\u8005\u3092\u52d5\u304b\u3057\u3001\u3069\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u6700\u3082\u3088\u304f\u6a5f\u80fd\u3059\u308b\u304b\u3092\u77e5\u308a\u3001\u6700\u5927\u52b9\u679c\u306e\u305f\u3081\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">5. \u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\uff1a\u8ffd\u52a0\u306e\u9867\u5ba2\u3001\u6ce8\u6587\u3001\u8907\u96d1\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u30b9\u30ad\u30fc\u30e0\u3092\u7ba1\u7406\u3059\u308b\u6a5f\u80fd\u3092\u63a2\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">6. \u7d44\u307f\u8fbc\u307f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\uff1a\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3057\u3001\u8208\u596e\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7d71\u5408\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u63a5\u7d9a\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7d20\u6750\u3092\u542b\u3080\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">7. \u968e\u5c64\u5831\u916c\u30b7\u30b9\u30c6\u30e0\uff1a\u9ad8\u30c6\u30a3\u30a2\u30dc\u30fc\u30ca\u30b9\u3068\u8cde\u306f\u3001\u9867\u5ba2\u304c\u30e9\u30f3\u30af\u3092\u4e0a\u304c\u308a\u3001\u3088\u308a\u5fe0\u5b9f\u306b\u306a\u308b\u3053\u3068\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">8. \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\uff1a\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fbf\u5229\u3067\u3001\u61f8\u5ff5\u3092\u89e3\u6c7a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30a2\u30d7\u30ea\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">9. \u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\uff1a\u30c7\u30fc\u30bf\u3092\u4fdd\u8b77\u3057\u3001\u8981\u4ef6\u306b\u5f93\u3046\u305f\u3081\u306e\u5f37\u529b\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u6301\u3064\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">10. \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30ab\u30b9\u30bf\u30de\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30aa\u30d7\u30b7\u30e7\u30f3\uff1a\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5916\u89b3\u3068\u611f\u899a\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u5408\u308f\u305b\u3066\u5909\u66f4\u3059\u308b\u30a2\u30d7\u30ea\u3092\u63a2\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u3057\u305f\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7a2e\u985e\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6b21\u306e\u90e8\u5206\u3067\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Types_of_Loyalty_Programs_Suitable_For_Ecommerce\"><\/span><strong>E\u30b3\u30de\u30fc\u30b9\u306b\u9069\u3057\u305f5\u7a2e\u985e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u30015\u3064\u306e\u4e3b\u8981\u306aE\u30b3\u30de\u30fc\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7a2e\u985e\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u307e\u3059\u3002\u5404\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u72ec\u7279\u306e\u5229\u70b9\u304c\u3042\u308a\u3001\u7570\u306a\u308b\u9867\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u308c\u3089\u306e\u6a5f\u80fd\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u4f1a\u793e\u76ee\u6a19\u306b\u6700\u9069\u306a\u7a2e\u985e\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Points-Based_Programs\"><\/span><strong>\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">Starbucks Rewards\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u6210\u529f\u3057\u305f\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a8d\u8b58\u3055\u308c\u305f\u4f8b\u3067\u3059\u3002Starbucks\u30d5\u30a1\u30f3\u306f\u5404\u8cfc\u5165\u3067\u300c\u30b9\u30bf\u30fc\u300d\u3092\u7372\u5f97\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u901a\u8ca8\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u3053\u308c\u3089\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7121\u6599\u30c9\u30ea\u30f3\u30af\u3084\u3001\u3055\u307e\u3056\u307e\u306a\u30ec\u30d9\u30eb\u3067\u306e\u7279\u5225\u30a2\u30a4\u30c6\u30e0\u3068\u5f15\u304d\u63db\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u968e\u5c64\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u652f\u51fa\u3068\u95a2\u4e0e\u3092\u5968\u52b1\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/starbucks-rewards-points-system-1024x576.webp\" alt=\"\u591a\u69d8\u306a\u4ea4\u63db\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u6301\u3064\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\" class=\"wp-image-11772\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/starbucks-rewards-points-system-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/starbucks-rewards-points-system-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/starbucks-rewards-points-system-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/starbucks-rewards-points-system-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/starbucks-rewards-points-system-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Starbucks Rewards program\u2019s points system<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u4ed8\u304d\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u306a\u305f\u306e\u30b9\u30c8\u30a2\u306b\u3082\u5b8c\u74a7\u306b\u30de\u30c3\u30c1\u3059\u308b\u7406\u7531\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u7406\u89e3\u3057\u3084\u3059\u3044\uff1a\u3042\u306a\u305f\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u304c\u628a\u63e1\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u3092\u96c6\u3081\u308b\u3053\u3068\u3092\u597d\u307e\u306a\u3044\u4eba\u306f\u3044\u307e\u305b\u3093\u304b\uff1f\u5831\u916c\u306b\u5411\u3051\u3066\u306e\u9032\u6b69\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u3092\u6c42\u3081\u3066\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u52d5\u6a5f\u3065\u3051\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30d6\u30e9\u30f3\u30c9\u306e\u67d4\u8edf\u6027\uff1a\u5404\u8cfc\u5165\u3067\u9867\u5ba2\u304c\u751f\u6210\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u6570\u3068\u3001\u305d\u308c\u3089\u304c\u5f15\u304d\u63db\u3048\u3089\u308c\u308b\u7d20\u6674\u3089\u3057\u3044\u8cde\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u652f\u51fa\u8a08\u753b\u306b\u5408\u308f\u305b\u3066\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u7279\u5b9a\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u7fd2\u6163\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3088\u308a\u9ad8\u4fa1\u306a\u88fd\u54c1\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>Valuable customer data:<\/strong> Track how your customers earn and spend points to learn more about what they like. This information is helpful; use it to make deals more relevant in the future and keep them interested.<\/li>\n<\/ul>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u4f7f\u7528\u3068\u7dad\u6301\u304c\u7c21\u5358\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u3092\u5968\u52b1\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63a2\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u30b7\u30b9\u30c6\u30e0\u304c\u6700\u9069\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tiered_Loyalty_Programs\"><\/span><strong>\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u30c8\u30c3\u30d7\u30e1\u30f3\u30d0\u30fc\u306bVIP\u30b5\u30fc\u30d3\u30b9\u3068\u5831\u916c\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u652f\u51fa\u307e\u305f\u306f\u95a2\u4e0e\u306b\u3088\u3063\u3066\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u5206\u985e\u3057\u307e\u3059\u3002\u652f\u51fa\u8005\u304c\u5927\u304d\u3044\u307b\u3069\u3001\u53d6\u5f15\u306f\u7518\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Ulta Beauty\u306f\u826f\u3044\u4f8b\u3067\u3059\u3002Ulta\u3067\u306e\u8cb7\u3044\u7269\u304c\u591a\u3044\u307b\u3069\u3001\u30c6\u30a3\u30a2\u304c\u4e0a\u304c\u308a\u3001\u666f\u8272\uff08\u5831\u916c\uff09\u304c\u826f\u304f\u306a\u308a\u307e\u3059\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/ulta-beauty-rewards-tiers-1-1024x576.webp\" alt=\"Ulta Beauty Rewards\u2019s tiers\" class=\"wp-image-11057\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/ulta-beauty-rewards-tiers-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/ulta-beauty-rewards-tiers-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/ulta-beauty-rewards-tiers-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/ulta-beauty-rewards-tiers-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/ulta-beauty-rewards-tiers-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ulta Beauty Rewards\u2019s tiers<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u521d\u5fc3\u8005\uff08\u7121\u6599\uff09\uff1aUltimate Fam\u306b\u53c2\u52a0\u3057\u3001\u3059\u3079\u3066\u306e\u8cfc\u5165\u3067\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3002\u7279\u5225\u306a\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30b7\u30eb\u30d0\u30fc\u30ec\u30d9\u30eb\uff08\u5e74\u9593450\u30c9\u30eb\u4ee5\u4e0a\u306e\u652f\u51fa\uff09\uff1a\u30e1\u30f3\u30d0\u30fc\u306f\u8ffd\u52a0\u30dd\u30a4\u30f3\u30c8\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u5f97\u3066\u3001\u4eba\u6c17\u306e\u65b0\u5546\u54c1\u3078\u306e\u6700\u521d\u306e\u30a2\u30af\u30bb\u30b9\u3092\u6301\u3061\u307e\u3059\u3002\u305d\u308c\u304cVIP\u30a2\u30af\u30bb\u30b9\u3068\u547c\u3076\u3082\u306e\u3067\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30c0\u30a4\u30a2\u30e2\u30f3\u30c9\u30c7\u30a3\u30fc\u30d0\uff08\u5e74\u95931200\u30c9\u30eb\u4ee5\u4e0a\u306e\u652f\u51fa\uff09\uff1a\u914d\u9001\u6599\u306b\u3055\u3088\u3046\u306a\u3089\u3002\u3055\u3089\u306b\u3001Ulta\u30e9\u30d0\u30fc\u306f\u6700\u901f\u30ec\u30fc\u30c8\u3067\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3001\u3059\u3079\u3066\u306e\u7f8e\u5bb9\u8cea\u554f\u306e\u305f\u3081\u306e\u5c02\u7528\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30e9\u30a4\u30f3\u3092\u6301\u3061\u3001\u72ec\u5360\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u62db\u5f85\u3092\u5f97\u307e\u3059\u3002Ulta\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u3088\u3046\u306b\u6271\u308f\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u30b7\u30e7\u30c3\u30d7\u3082\u968e\u5c64\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u697d\u3057\u3081\u308b\u7406\u7531\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u52a0\u901f\uff1a<\/strong> \u8ab0\u3082\u304c\u6311\u6226\u3092\u597d\u307f\u307e\u3059\u3002<a href=\"https:\/\/www.bain.com\/insights\/prescription-for-cutting-costs-bain-brief\/\" target=\"_blank\">66\uff05<\/a>\u306e\u304a\u5ba2\u69d8\u306f\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u8cfc\u8cb7\u306b\u5f71\u97ff\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u76ee\u6a19\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30e9\u30f3\u30af\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u968e\u6bb5\u3092\u4e0a\u304c\u308b\u624b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u6700\u5927\u306e\u30d5\u30a1\u30f3\u306b\u5831\u916c\uff1a\u968e\u5c64\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u7279\u5225\u306a\u8cde\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001VIP\u304c\u3069\u308c\u3060\u3051\u611f\u8b1d\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e21\u65b9\u304c\u697d\u3057\u3081\u307e\u3059\u2014\u5f7c\u3089\u306f\u738b\u5ba4\u5f85\u9047\u3092\u5f97\u3066\u3001\u3042\u306a\u305f\u306f\u3055\u3089\u306b\u732e\u8eab\u7684\u306a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u5f97\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u3057\u305f\u304c\u3063\u3066\u3001\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u30ea\u30bf\u30fc\u30f3\u7387\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306e\u9375\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Referral_Programs\"><\/span><strong>\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u6210\u529f\u3057\u305f\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8f1d\u304b\u3057\u3044\u4f8b\u3067\u3042\u308bM.A.C Cosmetics\u306e\u300cM.A.C Lovers\u300d\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002\u4ed5\u7d44\u307f\u306f\u3053\u3046\u3067\u3059\uff1aM.A.C\u30d5\u30a1\u30f3\u306f\u53cb\u4eba\u3068\u72ec\u7279\u306e\u30ea\u30f3\u30af\u3092\u5171\u6709\u3067\u304d\u307e\u3059\u3002\u53cb\u4eba\u304c\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u3068\u3001\u30e1\u30f3\u30d0\u30fc\u306f\u6700\u521d\u306e\u8cfc\u5165\u3067\u5272\u5f15\u3092\u5f97\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mac-lovers-1024x576.webp\" alt=\"M.A.C referral program\" class=\"wp-image-12000\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mac-lovers-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mac-lovers-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mac-lovers-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mac-lovers-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mac-lovers-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Refer a friend with M.A.C Lovers <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u3067\u306f\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u304cShopify\u30b9\u30c8\u30a2\u306b\u3069\u306e\u3088\u3046\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u7814\u7a76\u3067\u306f\u3001\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u89aa\u548c\u6027\u3092\u6301\u3064\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c71%\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u7121\u6599\u5e83\u544a\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\uff1a\u5e97\u8217\u3078\u306e\u611b\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5f37\u5316\u3057\u3001\u3088\u308a\u591a\u304f\u3092\u6c42\u3081\u3066\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u7dad\u6301\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u300c\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3092\u3057\u3066\u304f\u308c\u3066\u3042\u308a\u304c\u3068\u3046\u300d\u3068\u8a00\u3046\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u7e41\u6804\u3059\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30d3\u30eb\u30c0\u30fc\uff1a\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u4eba\u3005\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u5468\u308a\u3067\u30b0\u30eb\u30fc\u30d7\u306e\u4e00\u90e8\u3067\u3042\u308b\u3068\u611f\u3058\u308b\u306e\u3092\u52a9\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u53c2\u52a0\u3059\u308b\u9867\u5ba2\u306f\u7279\u5225\u306a\u4f55\u304b\u306e\u4e00\u90e8\u3067\u3042\u308b\u3068\u611f\u3058\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u5fe0\u5b9f\u3067\u3042\u308a\u7d9a\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u5168\u4f53\u7684\u306b\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u65e2\u5b58\u9867\u5ba2\u9593\u3067\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VIP_Membership_Structure\"><\/span><strong>VIP\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u69cb\u9020<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u6700\u3082\u5fe0\u5b9f\u306a\u9867\u5ba2\u304c\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u4e0a\u306e\u5225\u306e\u756a\u53f7\u3067\u306f\u306a\u304f\u3001\u30ed\u30c3\u30af\u30b9\u30bf\u30fc\u306e\u3088\u3046\u306b\u611f\u3058\u308b\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u304c\u3001VIP\u8981\u7d20\u3092\u6301\u3064\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3068\u3057\u3066\u3001Marriott Bonvoy\u306e\u30c8\u30c3\u30d7\u30c6\u30a3\u30a2\u3067\u3042\u308bAmbassador Elite\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3057\u3087\u3046\u3002\u53b3\u683c\u306a\u30c1\u30a7\u30c3\u30af\u30a4\u30f3\u6642\u9593\u3092\u5fd8\u308c\u3066\u304f\u3060\u3055\u3044 \u2013 \u6ede\u5728\u306e\u305f\u3081\u306e\u5b8c\u74a7\u306a24\u6642\u9593\u30a6\u30a3\u30f3\u30c9\u30a6\u3092\u9078\u629e\u3057\u3001\u6df1\u591c\u5230\u7740\u3084\u65e9\u671f\u51fa\u767a\u306b\u7406\u60f3\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001Marriott Bonvoy\u30e1\u30f3\u30d0\u30fc\u304c\u30db\u30c6\u30eb\u3067\u8cbb\u3084\u3059\u3059\u3079\u3066\u306e\u30c9\u30eb \u2013 \u90e8\u5c4b\u304b\u3089\u305d\u308c\u3089\u306e\u8d05\u6ca2\u306a\u30b9\u30d1\u30c8\u30ea\u30fc\u30c8\u30e1\u30f3\u30c8\u307e\u3067 \u2013 \u306f\u3001\u30dd\u30a4\u30f3\u30c8\u306775%\u306e\u5de8\u5927\u306a\u30dc\u30fc\u30ca\u30b9\u3092\u7372\u5f97\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u500b\u4eba\u7684\u306a\u65c5\u884c\u5831\u916cATM\u3092\u6301\u3064\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/marriott-bonvoy-1-1024x576.webp\" alt=\"Marriott Bonvoy\u2019s Ambassador Elite tiers\" class=\"wp-image-12001\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/marriott-bonvoy-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/marriott-bonvoy-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/marriott-bonvoy-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/marriott-bonvoy-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/marriott-bonvoy-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Marriott Bonvoy\u2019s Ambassador Elite tiers<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">Marriott Bonvoy\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u4e00\u4f8b\u3067\u3059\u3002VIP\u7279\u5178\u3092\u6301\u3064\u30c6\u30a3\u30a2\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u611f\u8b1d\u3055\u308c\u3001\u7518\u3084\u304b\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u5fe0\u5b9f\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u80b2\u6210\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u4fc3\u9032\u3057\u3001\u9867\u5ba2\u304c\u3088\u308a\u591a\u304f\u306e\u5192\u967a\u3092\u6c42\u3081\u3066\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Punch_Cards_Or_Stamps\"><\/span><strong>\u30d1\u30f3\u30c1\u30ab\u30fc\u30c9\u307e\u305f\u306f\u30b9\u30bf\u30f3\u30d7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u8cfc\u5165\u3067\u30ab\u30fc\u30c9\u306b\u30ab\u30e9\u30d5\u30eb\u306a\u30b9\u30bf\u30f3\u30d7\u3092\u96c6\u3081\u308b\u8208\u596e\u3092\u899a\u3048\u3066\u3044\u307e\u3059\u304b\uff1f\u4fe1\u3058\u3089\u308c\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u3053\u308c\u3089\u306e\u30ce\u30b9\u30bf\u30eb\u30b8\u30c3\u30af\u306a\u6226\u8853\u306f\u3001E\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\u306b\u3068\u3063\u3066\u307e\u3060\u52b9\u679c\u7684\u306a\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3068\u3057\u3066\u3001Mad Mex\u3092\u53d6\u308a\u4e0a\u3052\u3066\u304f\u3060\u3055\u3044\u3002\u5f7c\u3089\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u30c7\u30b8\u30bf\u30eb\u30b9\u30bf\u30f3\u30d7\u30ab\u30fc\u30c9\u3068\u7d71\u5408\u3057\u307e\u3057\u305f\u3002Mad\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u8cfc\u5165\u3055\u308c\u305f\u304a\u3044\u3057\u3044\u98df\u4e8b\u3054\u3068\u306b\u4eee\u60f3\u30b9\u30bf\u30f3\u30d7\u3092\u5f97\u307e\u3059\u3002\u30e1\u30f3\u30d0\u30fc\u304c10\u500b\u306e\u30b9\u30bf\u30f3\u30d7\u3092\u5f97\u308b\u3068\u3001\u7121\u6599\u3067\u98df\u4e8b\u3067\u304d\u307e\u3059\u3002\u9032\u6b69\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30d7\u30ea\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u8208\u5473\u6df1\u304f\u3001\u30a4\u30f3\u30b9\u30d1\u30a4\u30a2\u3055\u308c\u305f\u72b6\u614b\u306b\u4fdd\u3061\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mad-mex-stamp-cards-1024x576.webp\" alt=\"Mad Mex\u2019s stamp cards\" class=\"wp-image-12002\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mad-mex-stamp-cards-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mad-mex-stamp-cards-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mad-mex-stamp-cards-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mad-mex-stamp-cards-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/mad-mex-stamp-cards-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Mad Mex\u2019s stamp cards<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3053\u308c\u3089\u306e\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u9078\u629e\u80a2\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u7c21\u5358\u3067\u3001\u30ce\u30b9\u30bf\u30eb\u30b8\u30c3\u30af\u3001\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u6226\u7565\u3092\u63a2\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u7406\u60f3\u7684\u3067\u3059\u3002\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u898b\u3066\u3001E\u30b3\u30de\u30fc\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d9\u30b9\u30c8\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306b\u3064\u3044\u3066\u5b66\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_The_Most_Effective_Rewards_For_An_E-commerce_Loyalty_Programs\"><\/span><strong>E\u30b3\u30de\u30fc\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u6700\u3082\u52b9\u679c\u7684\u306a\u5831\u916c\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b5\u7a2e\u985e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u5b66\u3073\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u975e\u5e38\u306b\u591a\u304f\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u9078\u3076\u3053\u3068\u306f\u56f0\u96e3\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5fc3\u914d\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u2014\u6700\u3082\u52b9\u679c\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u5831\u916c\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\uff1a\u30e1\u30f3\u30d0\u30fc\u306f\u8cfc\u5165\u3067\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3001\u5272\u5f15\u3001\u7121\u6599\u88fd\u54c1\u3001\u307e\u305f\u306f\u72ec\u5360\u4f53\u9a13\u3068\u5f15\u304d\u63db\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u5272\u5f15\u5fd7\u5411\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\uff1a\u9867\u5ba2\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u4e3b\u306a\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u3001\u30bb\u30fc\u30eb\u3001\u5272\u5f15\u3001\u307e\u305f\u306f\u7121\u6599\u5546\u54c1\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3067\u3042\u308b\u3053\u3068\u306f\u79d8\u5bc6\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li class=\"translation-block\">VIP\u968e\u5c64\u30d7\u30ed\u30b0\u30e9\u30e0\uff1a\u30e1\u30f3\u30d0\u30fc\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u57fa\u3065\u3044\u3066\u306f\u3057\u3054\u3092\u4e0a\u308a\u3001\u5897\u52a0\u30dd\u30a4\u30f3\u30c8\u3084\u7121\u6599\u914d\u9001\u306a\u3069\u306e\u6709\u5229\u306a\u5831\u916c\u3092\u30ed\u30c3\u30af\u89e3\u9664\u3057\u307e\u3059\u3002\u6700\u9ad8\u306e\u9867\u5ba2\u3092\u7279\u5225\u306b\u611f\u3058\u3055\u305b\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u7d39\u4ecb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\uff1a\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5e78\u305b\u306a\u9867\u5ba2\u3092\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u5909\u3048\u307e\u3059\u3002\u9867\u5ba2\u306f\u3042\u306a\u305f\u306e\u30b9\u30c8\u30a2\u3092\u63a8\u85a6\u3059\u308b\u3053\u3068\u3067\u5831\u916c\u3092\u53d7\u3051\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30b2\u30fc\u30df\u30d5\u30a1\u30a4\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\uff1a\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30ec\u30d9\u30eb\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u697d\u3057\u304f\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u30d0\u30c3\u30b8\u3001\u30ea\u30fc\u30c0\u30fc\u30dc\u30fc\u30c9\u3092\u7d71\u5408\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5831\u916c\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u4eba\u306b\u6a5f\u80fd\u3057\u3001\u52d5\u6a5f\u3092\u7dad\u6301\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u4f1a\u793e\u306b\u6a5f\u80fd\u3059\u308b\u3082\u306e\u3092\u9078\u629e\u3057\u3001\u30b9\u30c8\u30a2\u3092\u611b\u3059\u308b\u5e38\u9023\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u9069\u5207\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u9078\u629e\u3057\u305f\u5f8c\u3001\u6b21\u306e\u90e8\u5206\u306e\u6307\u793a\u3067E\u30b3\u30de\u30fc\u30b9\u306b\u305d\u308c\u3092\u9069\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_For_Successful_Implementation_Of_An_E-commerce_Loyalty_Program\"><\/span><strong>E\u30b3\u30de\u30fc\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u5b9f\u88c5\u306e\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u9867\u5ba2\u304c\u6c17\u306b\u5165\u308b\u7d20\u6674\u3089\u3057\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u78ba\u7acb\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u4e3b\u8981\u30d5\u30a7\u30fc\u30ba\u306e\u305d\u308c\u305e\u308c\u3092\u6848\u5185\u3057\u307e\u3059\u3002\u76ee\u6a19\u8a2d\u5b9a\u304b\u3089\u4f1a\u793e\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u307e\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308b\u3059\u3079\u3066\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Objectives\"><\/span><strong>\u30b9\u30c6\u30c3\u30d71\uff1a\u76ee\u6a19\u3092\u5b9a\u7fa9\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u306f\u3001\u3088\u304f\u8ff0\u3079\u3089\u308c\u305f\u76ee\u6a19\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u76ee\u6a19\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6a5f\u80fd\u3068\u69cb\u9020\u3001\u304a\u3088\u3073\u63d0\u4f9b\u3059\u308b\u8cc7\u91d1\u984d\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u901a\u5e38\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f2\u3064\u306e\u4e3b\u8981\u76ee\u6a19\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>1. \u65b0\u3057\u3044\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\uff08\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u7126\u70b9\uff09<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u4e88\u7b97\uff1a\u7372\u5f97\u306b\u3088\u308a\u591a\u304f\u8cbb\u3084\u3059\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u65b0\u3057\u3044\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u5f15\u304d\u4ed8\u3051\u3001\u521d\u56de\u8cfc\u5165\u3092\u5968\u52b1\u3059\u308b\u305f\u3081\u306b\u3001\u3088\u308a\u826f\u3044\u7279\u5178\u3092\u63d0\u4f9b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>2. \u73fe\u5728\u306e\u6d88\u8cbb\u8005\u3092\u7dad\u6301\u3057\u3001\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u5897\u52a0\u3055\u305b\u308b<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u4e88\u7b97\uff1a\u3053\u308c\u306f\u3001\u3088\u308a\u53d7\u3051\u5165\u308c\u53ef\u80fd\u306a\u4e88\u7b97\u3092\u5206\u89e3\u3067\u304d\u308b\u5834\u6240\u3067\u3059\u3002\u8cde\u304c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u3001\u9867\u5ba2\u306f\u3088\u308a\u591a\u304f\u3092\u6c42\u3081\u3066\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4e3b\u8981\u76ee\u6a19\u304c\u4f55\u304b\u3092\u77e5\u3063\u305f\u3089\u3001SMART\u76ee\u6a19\uff08Specific\u3001Measurable\u3001Achievable\u3001Relevant\u3001Time-bound\uff09\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3069\u306e\u7a0b\u5ea6\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u304b\u3092\u5224\u65ad\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u9069\u5408\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u6b63\u78ba\u306a\u8a08\u753b\u3092\u4f5c\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/smart-goals-1024x576.webp\" alt=\"How to apply SMART goals to your loyalty program\" class=\"wp-image-12003\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/smart-goals-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/smart-goals-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/smart-goals-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/smart-goals-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/smart-goals-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>SMART Goals<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Understand_Your_Customers\"><\/span><strong>\u30b9\u30c6\u30c3\u30d72\uff1a\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6a5f\u80fd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u3092\u3088\u304f\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6709\u7528\u306a\u60c5\u5831\u3092\u5f97\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u308b3\u3064\u306e\u91cd\u8981\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>1. \u9867\u5ba2\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u8cfc\u5165\u884c\u52d5\u5206\u6790\uff1a\u4eba\u3005\u306e\u8cfc\u5165\u65b9\u6cd5\u3092\u5b66\u3076\u305f\u3081\u306b\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u8abf\u3079\u307e\u3059\u3002\u8cfc\u5165\u983b\u5ea6\u3001\u901a\u5e38\u306e\u652f\u51fa\u984d\u3001\u8cfc\u5165\u5546\u54c1\u3092\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u3089\u306e\u7d50\u679c\u306f\u3001\u9867\u5ba2\u304c\u3088\u308a\u591a\u304f\u8cfc\u5165\u3057\u305f\u308a\u65b0\u3057\u3044\u3053\u3068\u3092\u8a66\u3057\u305f\u308a\u3059\u308b\u305f\u3081\u306e\u8cde\u3092\u8003\u6848\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\uff1a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u304b\u3092\u8abf\u3079\u307e\u3059\u3002\u7372\u5f97\u30dd\u30a4\u30f3\u30c8\u3001\u5f15\u304d\u63db\u3048\u7387\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u6d3b\u52d5\u30ec\u30d9\u30eb\u306a\u3069\u306e\u60c5\u5831\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u95a2\u4e0e\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u6a5f\u80fd\u3092\u4fc3\u9032\u3057\u305f\u308a\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u30ec\u30d9\u30eb\u3092\u5909\u66f4\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u9867\u5ba2\u8abf\u67fb\u3092\u5b9f\u65bd\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u8abf\u67fb\u3092\u4f5c\u6210\uff1a\u76f4\u63a5\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u9867\u5ba2\u306e\u898b\u65b9\u3092\u6539\u5584\u3057\u3001\u6539\u5584\u304c\u53ef\u80fd\u306a\u5834\u6240\u3092\u793a\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u81ea\u7531\u56de\u7b54\u8cea\u554f\uff1a\u8907\u6570\u9078\u629e\u306e\u4ee3\u66ff\u6848\u3068\u81ea\u7531\u56de\u7b54\u8cea\u554f\u3092\u7d44\u307f\u5408\u308f\u305b\u307e\u3059\u3002\u9867\u5ba2\u306f\u610f\u898b\u3068\u30b3\u30e1\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u672a\u77e5\u306e\u597d\u307f\u3084\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30c8\u30e9\u30d6\u30eb\u30b9\u30dd\u30c3\u30c8\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u3092\u5206\u6790\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u611f\u60c5\u5206\u6790\uff1a\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u304b\u3089\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u3068\u30cd\u30ac\u30c6\u30a3\u30d6\u306e\u4e21\u65b9\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8003\u616e\u3057\u307e\u3059\u3002\u30ec\u30d3\u30e5\u30fc\u3067\u983b\u7e41\u306b\u73fe\u308c\u308b\u30c6\u30fc\u30de\u3092\u63a2\u3057\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6539\u5584\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u6e80\u8db3\u3055\u305b\u308b\u65b9\u6cd5\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u5b9f\u884c\u53ef\u80fd\u306a\u6d1e\u5bdf\uff1a\u30ec\u30d3\u30e5\u30fc\u6d1e\u5bdf\u3092\u4f7f\u7528\u3057\u3066\u6d88\u8cbb\u8005\u306e\u82e6\u60c5\u3092\u89e3\u6c7a\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5f37\u307f\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u5fdc\u7b54\u6027\u3092\u793a\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4fa1\u5024\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u5404\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3068\u3063\u3066\u4e00\u7a2e\u306e\u72ec\u7279\u306e\u795d\u3044\u306e\u3088\u3046\u306b\u611f\u3058\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u9375\u306f\u3001\u5f7c\u3089\u3092\u77e5\u308b\u3053\u3068\u3067\u3059\u3002\u8ab0\u3082\u304c\u305d\u306e\u30bf\u30a4\u30d7\u306e\u795d\u3044\u306e\u4e00\u90e8\u306b\u306a\u308a\u305f\u3044\u3068\u601d\u3046\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_The_Right_Type_Of_Program\"><\/span><strong>\u30b9\u30c6\u30c3\u30d73\uff1a\u9069\u5207\u306a\u30bf\u30a4\u30d7\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u9078\u629e\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u524d\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u30b7\u30b9\u30c6\u30e0\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u968e\u5c64\u30d7\u30ed\u30b0\u30e9\u30e0\u306a\u3069\u3001\u591a\u304f\u306e\u9078\u629e\u80a2\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3057\u305f\u3002\u76ee\u6a19\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u57fa\u3065\u3044\u3066\u9078\u629e\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30e2\u30c7\u30eb\u306f\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u3068\u6d88\u8cbb\u8005\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>\u30d7\u30ed\u30b0\u30e9\u30e0\u30bf\u30a4\u30d7<\/strong><\/td><td><strong>\u8aac\u660e<\/strong><\/td><td><strong>\u5229\u70b9<\/strong><\/td><td><strong>\u6b20\u70b9<\/strong><\/td><td><strong>\u7406\u60f3\u7684\u306a\u5bfe\u8c61<\/strong><\/td><\/tr><tr><td><strong>\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><\/td><td class=\"translation-block\">\u9867\u5ba2\u306f\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3001\u8cfc\u5165\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u4ea4\u6d41\u3067\u30dd\u30a4\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u3092\u53d6\u5f15\u3001\u7121\u6599\u5546\u54c1\u3001\u307e\u305f\u306f\u4e00\u7a2e\u306e\u72ec\u7279\u306e\u30a4\u30d9\u30f3\u30c8\u3068\u4ea4\u63db\u3067\u304d\u307e\u3059\u3002<\/td><td>\u30b7\u30f3\u30d7\u30eb\u3067\u7406\u89e3\u3057\u3084\u3059\u3044\u3002\u67d4\u8edf\u306a\u5831\u916c\u69cb\u9020\u3002\u8cb4\u91cd\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3002&nbsp;<\/td><td class=\"translation-block\">\u8a8d\u8b58\u4fa1\u5024\u306e\u4f4e\u3055\uff1a\u30dd\u30a4\u30f3\u30c8\u306f\u5373\u5ea7\u306e\u5272\u5f15\u3068\u6bd4\u8f03\u3057\u3066\u975e\u500b\u4eba\u7684\u307e\u305f\u306f\u7121\u5f62\u306b\u611f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30ec\u53ef\u80fd\u6027\uff1a\u6d88\u8cbb\u8005\u306e\u30dd\u30a4\u30f3\u30c8\u6b8b\u9ad8\u304c\u5897\u52a0\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u5831\u916c\u4fa1\u5024\u3092\u4fdd\u6301\u3059\u308b\u305f\u3081\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8abf\u6574\u304c\u5fc5\u8981\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/td><td class=\"translation-block\">\u3042\u3089\u3086\u308b\u898f\u6a21\u306e\u30d3\u30b8\u30cd\u30b9\u3002\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u5968\u52b1\u3002<\/td><\/tr><tr><td><strong>\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><\/td><td class=\"translation-block\">\u9867\u5ba2\u7ba1\u7406\u306f\u30d3\u30b8\u30cd\u30b9\u306b\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u5831\u916c\u3092\u53d7\u3051\u307e\u3059\u3002<\/td><td>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u9867\u5ba2\u7372\u5f97\u3002\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306e\u5897\u52a0\u3002\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\u3002<\/td><td class=\"translation-block\">\u65b0\u898f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3078\u306e\u9650\u5b9a\u7684\u5236\u5fa1\uff1a\u63a8\u85a6\u3055\u308c\u305f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u73fe\u5728\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u540c\u3058\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3084\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6301\u305f\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u60aa\u7528\u306e\u53ef\u80fd\u6027\uff1a\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u507d\u306e\u7d39\u4ecb\u306a\u3069\u306e\u8a50\u6b3a\u884c\u70ba\u306b\u8106\u5f31\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/td><td class=\"translation-block\">\u65e2\u5b58\u306e\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u6301\u3064\u30d3\u30b8\u30cd\u30b9\u3002\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u69cb\u7bc9<\/td><\/tr><tr><td><strong>\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><\/td><td class=\"translation-block\">\u9867\u5ba2\u306f\u652f\u51fa\u307e\u305f\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u57fa\u3065\u3044\u3066\u968e\u5c64\u3092\u9032\u6b69\u3057\u3001\u3088\u308a\u9ad8\u3044\u30ec\u30d9\u30eb\u3067\u307e\u3059\u307e\u3059\u4fa1\u5024\u306e\u3042\u308b\u30ea\u30ef\u30fc\u30c9\u3092\u30a2\u30f3\u30ed\u30c3\u30af\u3057\u307e\u3059\u3002<\/td><td>\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3002\u30c8\u30c3\u30d7\u652f\u51fa\u8005\u306e\u30ea\u30ef\u30fc\u30c9\u3002\u500b\u4eba\u5316\u3055\u308c\u305f\u4f53\u9a13\u3002<\/td><td class=\"translation-block\">\u8907\u96d1\u6027\uff1a\u968e\u5c64\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u30d7\u30ed\u30b0\u30e9\u30e0\u3088\u308a\u3082\u8a2d\u8a08\u3068\u7ba1\u7406\u304c\u56f0\u96e3\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4e0d\u6e80\u306e\u53ef\u80fd\u6027\uff1a\u4e0b\u4f4d\u968e\u5c64\u306f\u53d7\u3051\u53d6\u308b\u4fa1\u5024\u304c\u5c11\u306a\u3044\u3068\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u305a\u3001\u5168\u4f53\u7684\u306a\u6e80\u8db3\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u614e\u91cd\u306a\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002<\/td><td class=\"translation-block\">\u9ad8\u4fa1\u5024\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u30ea\u30ef\u30fc\u30c9\u3059\u308b\u3053\u3068\u3092\u6c42\u3081\u308b\u5fe0\u5b9f\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u6301\u3064\u4f01\u696d\u306b\u9069\u3057\u3066\u3044\u308b\u3002\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLTV\uff09\u306e\u5897\u52a0\u3092\u63a8\u9032\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u3042\u306a\u305f\u306e\u30b9\u30c8\u30a2\u306b\u6700\u9069\u306a\u3082\u306e\u3092\u9078\u629e\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3088\u3046\u306b\u3001\u3044\u304f\u3064\u304b\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u8abf\u3079\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Select_A_Loyalty_Program_Solution_Provider\"><\/span><strong>\u30b9\u30c6\u30c3\u30d74: \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u9078\u629e\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30d7\u30ed\u30b0\u30e9\u30e0\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3057\u305f\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u73fe\u5b9f\u306b\u3059\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5229\u76ca\u304c\u7d99\u7d9a\u3057\u3066\u6d41\u5165\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4f7f\u3044\u3084\u3059\u304f\u3001\u3042\u306a\u305f\u306e\u30b9\u30c8\u30a2\u3067\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u591a\u304f\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3042\u308a\u307e\u3059\u304c\u3001Shopify\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u304b\u3089\u9ad8\u304f\u652f\u6301\u3055\u308c\u3066\u3044\u308bShopify\u516c\u5f0f\u304a\u3059\u3059\u3081\u30a2\u30d7\u30ea\u3001<strong><a href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards?utm_source=website&amp;utm_medium=startforfree2&amp;utm_campaign=BON\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BON Loyalty<\/a><\/strong>\u3092\u305c\u3072\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/feature-image-bon-1024x576.png\" alt=\"BON Loyalty Program &amp; Rewards\" class=\"wp-image-10564\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/feature-image-bon-1024x576.png 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/feature-image-bon-300x169.png 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/feature-image-bon-768x432.png 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/feature-image-bon-133x75.png 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/feature-image-bon-480x270.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>BON Loyalty &#8211; The top loyalty app on the Shopify App Store<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u6a5f\u80fd\u6e80\u8f09: \u7121\u5236\u9650\u306e\u30ea\u30ef\u30fc\u30c9\u3068\u5f37\u529b\u306a\u30ea\u30d5\u30a1\u30fc\u30e9\u30eb\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089VIP\u968e\u5c64\u307e\u3067\u3001BON\u30a2\u30d7\u30ea\u306f\u9867\u5ba2\u3092\u8208\u596e\u3055\u305b\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30d6\u30e9\u30f3\u30c9\u30ab\u30b9\u30bf\u30de\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3: \u30ea\u30ef\u30fc\u30c9\u30d0\u30c3\u30b8\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001\u30e1\u30fc\u30eb\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5408\u308f\u305b\u3066\u3059\u3079\u3066\u306e\u5916\u89b3\u3092\u5909\u66f4\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30b7\u30e7\u30c3\u30d7\u3092\u88dc\u5b8c\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5bfe\u5fdc: 250\u4ee5\u4e0a\u306e\u8a00\u8a9e\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c55\u793a - \u3088\u308a\u5e83\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u306e\u306b\u6700\u9069\u3067\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u79fb\u884c\u304c\u7c21\u5358: \u5225\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea\u304b\u3089\u5207\u308a\u66ff\u3048\u308b\uff1f\u5fc3\u914d\u7121\u7528\u3002BON\u30a2\u30d7\u30ea\u306b\u306f24\/7\u30b5\u30dd\u30fc\u30c8\u304c\u3042\u308a\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u79fb\u884c\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">Shopify\u7528\u306b\u69cb\u7bc9: \u30b9\u30c8\u30a2\u306e\u9ad8\u901f\u30da\u30fc\u30b8\u901f\u5ea6\u3092\u4fdd\u8a3c\u3059\u308bShopify\u3068\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408\u3092\u304a\u697d\u3057\u307f\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u3067\u306f\u3001\u305d\u306e\u52b9\u679c\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u73fe\u5728\u306e\u3068\u3053\u308d\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u78ba\u4fdd\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066BON\u30a2\u30d7\u30ea\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Design_The_Program_Structure\"><\/span><strong>\u30b9\u30c6\u30c3\u30d75: \u30d7\u30ed\u30b0\u30e9\u30e0\u69cb\u9020\u3092\u8a2d\u8a08\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u76ee\u6a19\u304c\u3042\u308a\u3001\u9867\u5ba2\u3092\u30ec\u30fc\u30c0\u30fc\u306b\u6349\u3048\u3001\u9069\u5207\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\uff08BON Loyalty\u306a\u3069\uff09\u304c\u624b\u306b\u5165\u3063\u305f\u306e\u3067\u3001\u697d\u3057\u3044\u90e8\u5206\u306e\u6642\u9593\u3067\u3059\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u69cb\u9020\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\">\u7372\u5f97\u6bd4\u7387\u3092\u898b\u3064\u3051\u308b: \u652f\u51fa\u3057\u305f1\u30c9\u30eb\u3042\u305f\u308a\u306b\u9867\u5ba2\u304c\u7372\u5f97\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u6570\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u304c\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u306e\u5272\u5408\u3067\u3059\uff08\u4f8b\uff1a1\u30c9\u30eb\u652f\u51fa\u30675\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u30675%\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\uff09\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u4ea4\u63db\u30eb\u30fc\u30eb\u3092\u78ba\u7acb: \u6d88\u8cbb\u8005\u304c\u8cde\u54c1\u3068\u4ea4\u63db\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u6570\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u660e\u78ba\u3067\u516c\u5e73\u306b\u4fdd\u3064\u305f\u3081\u306b\u3001\u5fc5\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u304c\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af%\u3068\u4e00\u81f4\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u7372\u5f97\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u9078\u629e: \u8cfc\u5165\u4ee5\u5916\u3067\u9867\u5ba2\u304c\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3067\u304d\u308b\u65b9\u6cd5\u3092\u5c11\u306a\u304f\u3068\u30823-5\u3064\u9078\u629e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3001\u8a95\u751f\u65e5\u306e\u304a\u795d\u3044\u3001\u307e\u305f\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30ea\u30ef\u30fc\u30c9\u3092\u9078\u3076: \u63d0\u4f9b\u3059\u308b\u30ea\u30ef\u30fc\u30c9\u3092\u6c7a\u5b9a\u3057\u307e\u3059\uff08\u4f8b\uff1a\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u5272\u5f15\u3001\u56fa\u5b9a\u30c9\u30eb\u984d\u5272\u5f15\u3001\u7121\u6599\u5546\u54c1\uff09\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"translation-block\">\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4fbf\u5229\u306a\u4e8b\u4f8b\u3084\u8ffd\u52a0\u306e\u30d2\u30f3\u30c8\u3082\u63b2\u8f09\u3055\u308c\u305f\u30d6\u30ed\u30b0\u5168\u6587\u3092<a href=\"https:\/\/2026.bonloyalty.com\/ja\/docs\/set-up-a-loyalty-program\/5-key-steps-for-a-successful-reward-system\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089<\/a>\u304b\u3089\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u308b\u305f\u3081\u306b\u3001The North Face Xplorers Club\u306e\u3059\u3079\u3066\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30ea\u30b9\u30c8\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002\u30a8\u30af\u30b9\u30d7\u30ed\u30fc\u30e9\u30fc\u306f1\u20ac\u3092\u4f7f\u3063\u30661\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3001\u305d\u308c\u3092\u4f7f\u3063\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6d3b\u52d5\uff08\u30b3\u30fc\u30b9\u306e\u5408\u683c\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u5b9f\u65bd\u306a\u3069\uff09\u3092\u884c\u3044\u307e\u3059\u3002\u30ea\u30ef\u30fc\u30c9\u306e\u4e00\u90e8\u306b\u306f\u7bc0\u7d04\u3001\u7279\u5225\u306a\u30ae\u30a2\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u62db\u5f85\u3001\u30ae\u30a2\u3078\u306e\u7121\u6599\u30a2\u30af\u30bb\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-benefits-1024x576.webp\" alt=\"The North Face Xplorers Club\u2019s benefits\" class=\"wp-image-12004\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-benefits-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-benefits-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-benefits-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-benefits-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-benefits-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>The North Face Xplorers Club\u2019s benefits<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u4eba\u3005\u3092\u8208\u596e\u3055\u305b\u3001\u4f1a\u793e\u304c\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3044\u304b\u306b\u91cd\u8981\u304b\u3092\u5e38\u306b\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u6b21\u306e\u6bb5\u968e\u3067\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5916\u89b3\u3068\u611f\u89e6\u3092\u500b\u4eba\u5316\u3057\u3066\u3001\u672c\u5f53\u306b\u30dd\u30c3\u30d7\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Customize_The_Program\"><\/span><strong>\u30b9\u30c6\u30c3\u30d76: \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30ea\u30ef\u30fc\u30c9\u69cb\u9020\u3092\u8a2d\u8a08\u3057\u305f\u306e\u3067\u3001\u305d\u308c\u3092\u898b\u4e8b\u306b\u3059\u308b\u6642\u3067\u3059\u3002\u3042\u306a\u305f\u306e\u30b9\u30c8\u30a2\u306e\u8272\u3001\u30d5\u30a9\u30f3\u30c8\u3001\u5168\u4f53\u7684\u306a\u96f0\u56f2\u6c17\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044 - \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u81ea\u7136\u306a\u62e1\u5f35\u306e\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u305f\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8f1d\u304b\u305b\u308b\u305f\u3081\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<p><strong>1. \u4e00\u8cab\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\uff08UI\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30d6\u30e9\u30f3\u30c9\u4e00\u8cab\u6027\uff1a\u30d7\u30ed\u30b0\u30e9\u30e0\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001\u30e1\u30fc\u30eb\u901a\u4fe1\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30ea\u30ef\u30fc\u30c9\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u306f\u540c\u3058\u8996\u899a\u7684\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u6301\u3064\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u304c\u5408\u7406\u5316\u3055\u308c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u99b4\u67d3\u307f\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u500b\u4eba\u5316\u3055\u308c\u305f\u74b0\u5883\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u3092\u88dc\u5b8c\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u8981\u7d20\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u99b4\u67d3\u307f\u306e\u3042\u308b\u8272\u30b9\u30ad\u30fc\u30e0\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u3001\u30c7\u30b6\u30a4\u30f3\u30b9\u30bf\u30a4\u30eb\u3067\u3001\u9867\u5ba2\u306f\u30a2\u30d7\u30ea\u3067\u81ea\u5b85\u306b\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">2. \u30ea\u30ef\u30fc\u30c9\u30ab\u30b9\u30bf\u30de\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3: \u4f8b\u306b\u306f\u3001\u30a2\u30ef\u30fc\u30c9\u5916\u89b3\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\uff08\u4f8b\uff1a\u30c7\u30b8\u30bf\u30eb\u30d0\u30c3\u30b8\u3001\u5272\u5f15\u30d0\u30a6\u30c1\u30e3\u30fc\uff09\u3084\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u30ea\u30ef\u30fc\u30c9\u9078\u629e\u80a2\u306e\u9078\u629e\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>3. \u500b\u4eba\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30bf\u30fc\u30b2\u30c3\u30c8\u901a\u4fe1\uff1a\u9867\u5ba2\u540d\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30fc\u30eb\u3068\u30c6\u30ad\u30b9\u30c8\u3092\u500b\u4eba\u5316\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30d6\u30e9\u30f3\u30c9\u30dc\u30a4\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u901a\u4fe1\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u58f0\u3068\u30c8\u30fc\u30f3\u3092\u53cd\u6620\u3059\u3079\u304d\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u500b\u6027\u306b\u57fa\u3065\u3044\u3066\u3001\u6b53\u8fce\u7684\u3067\u4f1a\u8a71\u7684\u3001\u6559\u80b2\u7684\u3067\u5c02\u9580\u7684\u3001\u307e\u305f\u306f\u305d\u306e\u9593\u306e\u4f55\u3067\u3082\u3042\u308a\u5f97\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30ca\u30a4\u30ad\u306e\u30a2\u30d7\u30ea\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f8b\u306b\u53d6\u308a\u307e\u3059\u3002UI\u306f\u5f7c\u3089\u306e\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u91cd\u8996\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u4e00\u81f4\u3057\u307e\u3059\u3002\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30a2\u30c9\u30d0\u30a4\u30b9\u3084\u65e9\u671f\u5546\u54c1\u30c7\u30d3\u30e5\u30fc\u306a\u3069\u306e\u9650\u5b9a\u7d20\u6750\u306b\u3088\u308a\u3001\u30e1\u30f3\u30d0\u30fc\u306f\u7279\u5225\u3067\u8208\u596e\u3092\u611f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f7c\u3089\u306f\u307e\u305f\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u8da3\u5473\uff08\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u30d0\u30b9\u30b1\u30c3\u30c8\u30dc\u30fc\u30eb\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u3066\u5546\u54c1\u63a8\u5968\u3068\u30c1\u30e3\u30ec\u30f3\u30b8\u3092\u8abf\u6574\u3057\u307e\u3059\u3002\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u72ec\u81ea\u306e\u30ca\u30a4\u30ad\u30b3\u30fc\u30c1\u3092\u6301\u3064\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/nike-training-club-1-1024x576.webp\" alt=\"Nike Training Club app\" class=\"wp-image-12005\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/nike-training-club-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/nike-training-club-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/nike-training-club-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/nike-training-club-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/nike-training-club-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Nike Training Club app<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5909\u66f4\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u3088\u308a\u8208\u5473\u6df1\u304f\u72ec\u7279\u306e\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u3053\u306e\u7d20\u6674\u3089\u3057\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u3042\u306a\u305f\u306eShopify\u30b9\u30c8\u30a2\u306b\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Integrate_The_Program_With_Your_Ecommerce_Site_POS_Store\"><\/span><strong>\u30b9\u30c6\u30c3\u30d77: \u30d7\u30ed\u30b0\u30e9\u30e0\u3092E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3068POS\u30b9\u30c8\u30a2\u306b\u7d71\u5408\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u7d20\u6674\u3089\u3057\u304f\u898b\u3048\u308b\uff08\u30ab\u30b9\u30bf\u30de\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u304a\u304b\u3052\u3067\uff09\u306e\u3067\u3001\u305d\u308c\u3092E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3068\u7269\u7406\u7684\u306aPOS\u30b7\u30b9\u30c6\u30e0\uff08Point-of-Sale\uff09\u306b\u63a5\u7d9a\u3059\u308b\u3053\u3068\u3067\u547d\u3092\u5439\u304d\u8fbc\u3080\u6642\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u3069\u3053\u3067\u8cb7\u3044\u7269\u3092\u3057\u3066\u3082\u3001\u7d71\u4e00\u3055\u308c\u305f\u4f53\u9a13\u304c\u4f5c\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u671f\u5f85\u3067\u304d\u308b\u3053\u3068\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u53c2\u52a0: \u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u30ea\u30ef\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u4ea4\u63db\u3067\u304d\u308b\u3053\u3068\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u78ba\u4fdd\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4fa1\u5024\u304c\u5f37\u5316\u3055\u308c\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u597d\u307f\u306b\u95a2\u4fc2\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u697d\u3005\u767b\u9332: \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u6642\u3001\u7c21\u5358\u306a\u5e97\u5185\u30d5\u30a9\u30fc\u30e0\u3001\u307e\u305f\u306fPOS\u30b7\u30b9\u30c6\u30e0\u3092\u901a\u3058\u3066\u3067\u3082\u3001\u9867\u5ba2\u304c\u30d7\u30ed\u30b0\u30e9\u30e0\u767b\u9332\u3092\u7c21\u5358\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8ffd\u8de1: POS\u30b7\u30b9\u30c6\u30e0\u3092\u7d71\u5408\u3057\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30dd\u30a4\u30f3\u30c8\u8ffd\u8de1\u3068\u4ea4\u63db\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u306b\u5373\u5ea7\u306e\u6e80\u8db3\u3092\u63d0\u4f9b\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6b63\u78ba\u6027\u3078\u306e\u4fe1\u983c\u3092\u80b2\u6210\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\uff1aShopify\u306f\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u7d71\u5408\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002BON Loyalty\u306e\u3088\u3046\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u6570\u56de\u306e\u30af\u30ea\u30c3\u30af\u3092\u542b\u3080\u7c21\u5358\u306a\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u904e\u7a0b\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u77e5\u8b58\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"translation-block\">The North Face Explorers Club\u3092\u518d\u3073\u4f8b\u3068\u3057\u3066\u4f7f\u7528\u3059\u308b\u3068\u3001\u30e1\u30f3\u30d0\u30fc\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u300cSign Up\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u7c21\u5358\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u73fe\u5728\u306e\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u968e\u5c64\u3068\u30dd\u30a4\u30f3\u30c8\u6b8b\u9ad8\u304c\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-homepage-1024x576.webp\" alt=\"The North Face Explorers Club\u2019s homepage\" class=\"wp-image-12006\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-homepage-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-homepage-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-homepage-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-homepage-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/tnfexplorersclub-homepage-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>The North Face Explorers Club\u2019s homepage<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">The North Face\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u3092\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u8208\u5473\u3092\u6301\u305f\u305b\u7d9a\u3051\u308b\u305f\u3081\u306b\u3001\u63a5\u7d9a\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u304f\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3059\u3079\u304d\u3067\u3059\u3002\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u30c1\u30fc\u30e0\u304c\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u7d20\u6674\u3089\u3057\u304f\u306a\u308b\u3088\u3046\u306b\u6559\u80b2\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_8_Train_Your_Team\"><\/span><strong>\u30b9\u30c6\u30c3\u30d78: \u30c1\u30fc\u30e0\u3092\u8a13\u7df4\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">Shopify\u3067\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306b6,000\u4ee5\u4e0a\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u3068\u5354\u529b\u3057\u305f\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u3001\u30b9\u30bf\u30c3\u30d5\u306b3\u3064\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p><strong>1. \u30ea\u30ef\u30fc\u30c9\u30b7\u30b9\u30c6\u30e0\u3092\u7406\u89e3\u3059\u308b\uff1a<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u30b9\u30bf\u30c3\u30d5\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7372\u5f97\u30dd\u30a4\u30f3\u30c8\u3068\u4ea4\u63db\u8981\u4ef6\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u7372\u5f97\u30dd\u30a4\u30f3\u30c8\uff1a\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u3059\u3079\u3066\u306e\u884c\u70ba\u3001\u5404\u6d3b\u52d5\u306e\u30dd\u30a4\u30f3\u30c8\u4fa1\u5024\u3001\u30dd\u30a4\u30f3\u30c8\u6709\u52b9\u671f\u9650\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u4ea4\u63db\u30eb\u30fc\u30eb\uff1a\u69d8\u3005\u306a\u5272\u5f15\u3001\u7121\u6599\u914d\u9001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u7121\u6599\u5546\u54c1\u4ea4\u63db\u3092\u542b\u3080\u6f5c\u5728\u7684\u306a\u4ea4\u63db\u9078\u629e\u80a2\u3092\u30b9\u30bf\u30c3\u30d5\u306b\u660e\u78ba\u306b\u4f1d\u3048\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u30de\u30eb\u30c1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30b9\u30ad\u30eb\uff1a<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u3059\u3079\u3066\u306e\u4e3b\u8981\u30c7\u30d0\u30a4\u30b9\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u7ba1\u7406\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3059\u308b\u3088\u3046\u306b\u30b9\u30bf\u30c3\u30d5\u30e1\u30f3\u30d0\u30fc\u3092\u8a13\u7df4\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">iPad\uff1a\u5916\u51fa\u5148\u3067\u30d7\u30ed\u30b0\u30e9\u30e0\u30bf\u30b9\u30af\u3068\u9867\u5ba2\u554f\u3044\u5408\u308f\u305b\u3092\u51e6\u7406\u3059\u308b\u305f\u3081\u306b\u30c1\u30fc\u30e0\u3092\u88c5\u5099\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">PC\uff1a\u5b8c\u5168\u306a\u7ba1\u7406\u306e\u305f\u3081\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d0\u30c3\u30af\u30a8\u30f3\u30c9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">POS\u30c7\u30d0\u30a4\u30b9\uff1aPOS\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u30dd\u30a4\u30f3\u30c8\u5272\u308a\u5f53\u3066\u3068\u4ea4\u63db\u306e\u52b9\u7387\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u30c7\u30fc\u30bf\u99c6\u52d5\u30a4\u30f3\u30b5\u30a4\u30c8\uff1a<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u95a2\u9023\u3059\u308b\u57fa\u672c\u7684\u306a\u30c7\u30fc\u30bf\u8aad\u307f\u53d6\u308a\u3068\u5206\u6790\u30b9\u30ad\u30eb\u306b\u3064\u3044\u3066\u30b9\u30bf\u30c3\u30d5\u3092\u8a13\u7df4\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u5f7c\u3089\u306f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyze program data:<\/strong> Help them analyze consumer behavior and program use statistics.<\/li>\n\n\n\n<li class=\"translation-block\">\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u7372\u5f97\uff1a\u30d7\u30ed\u30b0\u30e9\u30e0\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d1\u30bf\u30fc\u30f3\u3068\u6d88\u8cbb\u8005\u597d\u307f\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30b9\u30bf\u30c3\u30d5\u306e\u5c02\u9580\u77e5\u8b58\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u771f\u306e\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u3068\u3057\u3066\u6d6e\u4e0a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3088\u308a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u5b9f\u88c5\u306f\u3001\u9867\u5ba2\u306e\u5e78\u798f\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_9_Launch_The_Program_Marketing\"><\/span><strong>\u30b9\u30c6\u30c3\u30d79: \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6e96\u5099\u3055\u308c\u3001\u78e8\u304b\u308c\u3001\u30b9\u30bf\u30c3\u30d5\u304c\u62cd\u624b\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u305f\u306e\u3067\u3001\u304a\u795d\u3044\u3078\u306e\u6249\u3092\u958b\u304f\u6642\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30c7\u30d3\u30e5\u30fc\u306b\u8208\u596e\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u3001\u7126\u70b9\u3092\u5f53\u3066\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52aa\u529b\u3092\u4f7f\u7528\u3057\u307e\u3057\u3087\u3046\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/li>\n\n\n\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30d0\u30ca\u30fc<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u4eba\u3005\u3092\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u8208\u596e\u3055\u305b\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u697d\u3057\u304f\u6559\u80b2\u7684\u306a\u958b\u59cb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u308c\u3092\u884c\u3046\u65b9\u6cd5\u3092\u5b66\u3076\u305f\u3081\u306b\u3001\u8aad\u307f\u7d9a\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u6b21\u306e\u6bb5\u968e\u3067\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u306b\u8ffd\u52a0\u306e\u7279\u5178\u3067\u30ea\u30ef\u30fc\u30c9\u3092\u4e0e\u3048\u308b\u65b9\u6cd5\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_10_Encourage_Sign-Ups\"><\/span><strong>\u30b9\u30c6\u30c3\u30d710: \u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u4fc3\u9032\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e16\u754c\u304c\u3042\u306a\u305f\u306e\u7d20\u6674\u3089\u3057\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30c7\u30d3\u30e5\u30fc\u306b\u3064\u3044\u3066\u805e\u3044\u305f\u306e\u3067\u3001\u4eca\u5ea6\u306f\u5f7c\u3089\u3092\u304a\u795d\u3044\u306b\u53c2\u52a0\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30aa\u30d5\u30a1\u30fc\u3092\u3088\u308a\u9b45\u529b\u7684\u306b\u3059\u308b\u77ac\u9593\u3067\u3059\u3002\u30d1\u30fc\u30c6\u30a3\u30fc\u30d5\u30a1\u30d0\u30fc\u3068\u3057\u3066\u8003\u3048\u3066\u3001\u5168\u54e1\u3092\u95a2\u4e0e\u3055\u305b\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u5968\u52b1\u3059\u308b\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8: \u958b\u59cb\u671f\u9593\u4e2d\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u9867\u5ba2\u306b\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8\u30a6\u30a7\u30eb\u30ab\u30e0\u30ae\u30d5\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30a6\u30a7\u30eb\u30ab\u30e0\u5272\u5f15\u559c\u3073: \u65b0\u3057\u3044\u30d7\u30ed\u30b0\u30e9\u30e0\u53c2\u52a0\u8005\u306b\u30a6\u30a7\u30eb\u30ab\u30e0\u30ae\u30d5\u30c8\u3068\u3057\u3066\u6700\u521d\u306e\u8cfc\u5165\u3067\u306e\u7279\u5225\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5f7c\u3089\u304c\u30d1\u30fc\u30c6\u30a3\u30fc\u30c8\u30ea\u30fc\u30c8\u3068\u3057\u3066\u5373\u5ea7\u306b\u4f7f\u7528\u3067\u304d\u308b\u6e1b\u984d\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b\u30e6\u30cb\u30fc\u30af\u306a\u300c\u65b0\u30e1\u30f3\u30d0\u30fc\u5272\u5f15\u300d\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30c0\u30d6\u30eb\u30dd\u30a4\u30f3\u30c8\u30c0\u30c3\u30b7\u30e5: \u30d7\u30ed\u30b0\u30e9\u30e0\u30c7\u30d3\u30e5\u30fc\u306e\u9031\u306e\u9593\u306b\u3001\u9867\u5ba2\u304c\u3059\u3079\u3066\u306e\u8cfc\u5165\u3067\u4e8c\u500d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u77ed\u671f\u30aa\u30d5\u30a1\u30fc\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u5f7c\u3089\u3092\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u8208\u5473\u3092\u6301\u305f\u305b\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3055\u305b\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">The Body Shop\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u884c\u52d5\u3092\u5272\u5f15\u3067\u30ea\u30ef\u30fc\u30c9\u3059\u308b\u3053\u3068\u3067\u65b0\u3057\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u767b\u9332\u3057\u3001\u6700\u521d\u306e\u8cfc\u5165\u306715%\u30aa\u30d5\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-discount-1024x576.webp\" alt=\"The Body Shop\u2019s discount\" class=\"wp-image-12007\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-discount-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-discount-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-discount-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-discount-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-discount-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>The Body Shop\u2019s discount<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u3053\u308c\u3089\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u30dc\u30fc\u30ca\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7dca\u6025\u6027\u3068\u8208\u596e\u3092\u751f\u307f\u51fa\u3057\u3001\u4eba\u3005\u3092\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3055\u305b\u3001\u7372\u5f97\u3092\u958b\u59cb\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_11_Collect_And_Analyze_Data\"><\/span><strong>\u30b9\u30c6\u30c3\u30d711: \u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u5206\u6790\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u7a3c\u50cd\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u9867\u5ba2\u306b\u30d2\u30c3\u30c8\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u3069\u306e\u3088\u3046\u306b\u77e5\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u308c\u304c\u30c7\u30fc\u30bf\u5206\u6790\u306e\u51fa\u756a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u306e\u30c7\u30fc\u30bf\u3092\u5b9a\u671f\u7684\u306b\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u3069\u306e\u5074\u9762\u304c\u6210\u529f\u3057\u3001\u3069\u308c\u304c\u4fee\u6b63\u304c\u5fc5\u8981\u304b\u3092\u6c7a\u5b9a\u3067\u304d\u307e\u3059\u3002\u7372\u5f97\u3067\u304d\u308b\u60c5\u5831\u306e\u7a2e\u985e\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30d7\u30ed\u30b0\u30e9\u30e0\u4eba\u6c17\u5ea6: \u4f55\u4eba\u306e\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u307e\u3059\u3002\u30d1\u30fc\u30c6\u30a3\u30fc\u306e\u62db\u5f85\u72b6\u304c\u9069\u5207\u306a\u4eba\u3005\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li class=\"translation-block\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6: \u9867\u5ba2\u304c\u30ea\u30ef\u30fc\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u53d7\u3051\u53d6\u308a\u3001\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u76e3\u8996\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5546\u54c1\u306b\u3064\u3044\u3066\u71b1\u5fc3\u306b\u601d\u3048\u308b\u304b\uff1f<\/li>\n\n\n\n<li class=\"translation-block\">\u8cfc\u8cb7\u884c\u52d5: \u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u8cfc\u8cb7\u7fd2\u6163\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u3092\u898b\u307e\u3059\u3002\u5fe0\u5b9f\u306a\u30b2\u30b9\u30c8\u306f\u3088\u308a\u591a\u304f\u306e\u8cfc\u5165\u306e\u305f\u3081\u306b\u623b\u3063\u3066\u304d\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30d1\u30fc\u30c6\u30a3\u30fc\u30b2\u30b9\u30c8\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u4f55\u304c\u6a5f\u80fd\u3057\u3001\u4f55\u3092\u5909\u66f4\u3059\u3079\u304d\u304b\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_12_Seek_Feedback_And_Improve\"><\/span><strong>\u30b9\u30c6\u30c3\u30d712: \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u6539\u5584\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u7d20\u6674\u3089\u3057\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4e3b\u50ac\u3057\u307e\u3057\u305f\u304c\u3001\u9867\u5ba2\u304c\u7d20\u6674\u3089\u3057\u3044\u6642\u9593\u3092\u904e\u3054\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u5b9f\u306b\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u3053\u308c\u304c\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308b\u6642\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u3066\u898b\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5e38\u306b\u3088\u308a\u826f\u304f\u3057\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u3055\u3089\u306b\u591a\u304f\u306e\u5229\u76ca\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u53cc\u65b9\u5411\u306b\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u6642\u9593\u3068\u3068\u3082\u306b\u8208\u5473\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3092\u793a\u3059\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_13_Market_The_Program_Continuously\"><\/span><strong>\u30b9\u30c6\u30c3\u30d713: \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d99\u7d9a\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u611b\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u3092\u79d8\u5bc6\u306e\u5b9d\u7269\u306b\u306a\u3089\u305b\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u8c6a\u83ef\u306a\u30d1\u30fc\u30c6\u30a3\u30fc\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u71b1\u5fc3\u306a\u53c2\u52a0\u8005\u306e\u7d99\u7d9a\u7684\u306a\u6d41\u308c\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306b\u3001\u305d\u308c\u306b\u3064\u3044\u3066\u4eba\u3005\u306b\u601d\u3044\u51fa\u3055\u305b\u308b\u3079\u304d\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4fc3\u9032\u3057\u3001\u65b0\u3057\u3044\u53c2\u52a0\u8005\u3092\u5f15\u304d\u4ed8\u3051\u308b\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30de\u30b8\u30c3\u30af\uff1a<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52aa\u529b\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u66f4\u65b0\u3092\u5b9a\u671f\u7684\u306b\u542b\u3081\u307e\u3059\u3002\u6700\u65b0\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u30e1\u30f3\u30d0\u30fc\u7279\u5178\u3001\u6210\u529f\u4e8b\u4f8b\uff08\u9867\u5ba2\u304c\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u9b45\u4e86\u3055\u308c\u3066\u3044\u308b\uff09\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b9\u30dd\u30c3\u30c8\u30e9\u30a4\u30c8\uff1a<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u95a2\u4e0e\u3057\u3066\u3044\u308b\u4eba\u3005\u3060\u3051\u306b\u958b\u304b\u308c\u3066\u3044\u308b\u5546\u54c1\u306e\u914d\u5e03\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u6c17\u306b\u5165\u3063\u305f\u9867\u5ba2\u304b\u3089\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u5171\u6709\u3057\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u697d\u3057\u3044\u3053\u3068\u3092\u5171\u6709\u3057\u3001\u65b0\u3057\u3044\u4eba\u3005\u306b\u30d1\u30fc\u30c6\u30a3\u30fc\u306b\u53c2\u52a0\u3059\u308b\u3088\u3046\u6c42\u3081\u308b\u3053\u3068\u3068\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30a6\u30a7\u30eb\u30ab<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30da\u30fc\u30b8\u306e\u771f\u3093\u4e2d\u306b\u7f6e\u304d\u307e\u3059\u3002\u5e83\u544a\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3001\u307e\u305f\u306f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7279\u5178\u306b\u3064\u3044\u3066\u4eba\u3005\u306b\u4f1d\u3048\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-sign-up-1024x576.webp\" alt=\"\" class=\"wp-image-12008\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-sign-up-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-sign-up-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-sign-up-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-sign-up-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/the-body-shop-sign-up-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Love Your Body Club program&#8217;s homepage<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u983b\u7e41\u306b\u5ba3\u4f1d\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u5728\u306e\u30e1\u30f3\u30d0\u30fc\u306e\u5fc3\u306e\u4e2d\u3067\u30c8\u30c3\u30d7\u306b\u4fdd\u3061\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u53c2\u52a0\u3057\u305f\u3044\u65b0\u3057\u3044\u4eba\u3005\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u95a2\u4e0e\u3057\u3001\u88dc\u511f\u3055\u308c\u305f\u6d88\u8cbb\u8005\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u529f\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u672c\u8cea\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e13\u30b9\u30c6\u30c3\u30d7\u30ac\u30a4\u30c9\u304c\u7d42\u4e86\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_The_Success_Of_Your_Loyalty_Program\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3069\u308c\u3060\u3051\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u3001\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u540c\u69d8\u306b\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u30b2\u30b9\u30c8\u304c\u4f55\u3092\u597d\u3093\u3060\u304b\u3001\u4f55\u304c\u3088\u308a\u826f\u304f\u306a\u308b\u3068\u601d\u3063\u305f\u304b\u3001\u305d\u3057\u3066\u5225\u306e\u30d1\u30fc\u30c6\u30a3\u30fc\u306e\u305f\u3081\u306b\u623b\u3063\u3066\u304f\u308b\u304b\u3069\u3046\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3057\u305f\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Metrics_And_Performance_Indicators_Of_Your_Loyalty_Program\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e3b\u8981\u6307\u6a19\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8ffd\u8de1\u3057\u3001\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<p class=\"translation-block\">\u30e1\u30f3\u30d0\u30fc\u30ea\u30b9\u30c8\uff08\u767b\u9332\u6570\uff09: \u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u305f\u9867\u5ba2\u6570\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9ad8\u3044\u6570\u5b57\u306f\u5927\u304d\u306a\u30d1\u30fc\u30c6\u30a3\u30fc\u51fa\u5e2d\u3092\u793a\u3057\u307e\u3059 - \u826f\u3044\u30b9\u30bf\u30fc\u30c8\u3067\u3059\uff01<\/p>\n\n\n\n<p class=\"translation-block\">\u30a2\u30af\u30c6\u30a3\u30d6\u53c2\u52a0\u7387: \u3053\u308c\u3092\u300c\u30c0\u30f3\u30b7\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\u30aa\u30f3\u300d\u7387\u3068\u3057\u3066\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u7372\u5f97\u3057\u4ea4\u63db\u3059\u308b\u4eba\u306e\u6570\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ea\u30ef\u30fc\u30c9\u4ea4\u63db\u7387: \u3053\u308c\u306f\u30d1\u30fc\u30c6\u30a3\u30fc\u30b0\u30c3\u30ba\u3092\u5bb6\u306b\u6301\u3061\u5e30\u308b\u6570\u3092\u6570\u3048\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\uff01\u9ad8\u3044\u4ea4\u63db\u7387\u306f\u6d88\u8cbb\u8005\u304c\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u8a55\u4fa1\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387: \u3088\u308a\u591a\u304f\u306e\u304a\u795d\u3044\u306e\u305f\u3081\u306b\u623b\u3063\u3066\u304f\u308b\u53e4\u3044\u53cb\u4eba\u306e\u3088\u3046\u3067\u3059\uff01\u5fe0\u5b9f\u306a\u9867\u5ba2\u304b\u3089\u306e\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5e73\u5747\u6ce8\u6587\u5024\uff08AOV\uff09: \u3053\u308c\u3092\u300c\u30b2\u30b9\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u652f\u51fa\u984d\u300d\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30f3\u30d0\u30fc\u306f\u975e\u30e1\u30f3\u30d0\u30fc\u3088\u308a\u3082\u591a\u304f\u652f\u51fa\u3059\u308b\u304b\uff1f\u304a\u795d\u3044\u306e\u9593\u306b\u652f\u51fa\u3059\u308b\u8a98\u60d1\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\uff01<\/p>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09: \u57fa\u672c\u7684\u306b\u3001\u300c\u6642\u9593\u306e\u7d4c\u904e\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u7dcf\u4fa1\u5024\u300d\u3067\u3059\u3002\u5fe0\u5b9f\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30f3\u30d0\u30fc\u306eCLV\u306f\u9ad8\u304f\u306a\u308b\u3079\u304d\u3067\u3001\u6642\u9593\u3068\u3068\u3082\u306b\u3042\u306a\u305f\u306e\u30b7\u30e7\u30c3\u30d7\u306b\u3088\u308a\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30d7\u30ed\u30b0\u30e9\u30e0\u30b3\u30b9\u30c8\u5bfe\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09: \u30d7\u30ed\u30b0\u30e9\u30e0\u652f\u51fa\uff08\u30ea\u30ef\u30fc\u30c9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3092\u5fe0\u5b9f\u306a\u9867\u5ba2\u53ce\u76ca\u6210\u9577\u3068\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u96e2\u8131\u7387: \u3053\u308c\u306f\u65e9\u671f\u30d1\u30fc\u30c6\u30a3\u30fc\u96e2\u8131\u8005\u3092\u6570\u3048\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u9ad8\u3044\u96e2\u8077\u7387\u306f\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u554f\u984c\u3092\u793a\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ea\u30d5\u30a1\u30fc\u30e9\u30eb\u7387: \u3053\u308c\u3092\u300c\u53cb\u4eba\u3092\u30d1\u30fc\u30c6\u30a3\u30fc\u306b\u9023\u308c\u3066\u304f\u308b\u300d\u4fa1\u683c\u8a2d\u5b9a\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\uff01\u73fe\u5728\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u8a00\u8449\u3092\u5e83\u3081\u308b\u305f\u3081\u306b\u4f55\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u304c\u53c2\u52a0\u3059\u308b\u304b\u3092\u898b\u307e\u3059\u3002\u30ea\u30d5\u30a1\u30fc\u30e9\u30eb\u7387\u304c\u9ad8\u3044\u5834\u5408\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30d6\u30e9\u30f3\u30c9\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u6539\u5584\u306e\u6a5f\u4f1a\u3092\u6c7a\u5b9a\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u3069\u306e\u5074\u9762\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Pitfalls_To_Avoid\"><\/span><strong>\u907f\u3051\u308b\u3079\u304d\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306b\u4e00\u751f\u61f8\u547d\u50cd\u304d\u307e\u3057\u305f\u304c\u3001\u3061\u3087\u3063\u3068\u5f85\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u958b\u59cb\u3092\u62bc\u3059\u524d\u306b\u3001\u305d\u308c\u304c\u8ab0\u3082\u304c\u898b\u305f\u3053\u3068\u306e\u3042\u308b\u5225\u306e\u53e4\u3044\u30d1\u30fc\u30c6\u30a3\u30fc\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u540c\u3058\u53e4\u3044\u4f7f\u3044\u53e4\u3055\u308c\u305f\u30ea\u30ef\u30fc\u30c9\u3092\u4ed6\u306e\u7686\u3068\u540c\u3058\u3088\u3046\u306b\u8ca9\u58f2\u3059\u308b\u305d\u306e\u5c0f\u58f2\u696d\u8005\u306b\u306a\u308a\u305f\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3092\u7720\u304f\u3059\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u907f\u3051\u308b\u3079\u304d\u5178\u578b\u7684\u306a\u9593\u9055\u3044\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offering_Generic_Rewards_That_Dont_Stand_Out_From_Competitors\"><\/span><strong>\u7af6\u5408\u4ed6\u793e\u3068\u76ee\u7acb\u305f\u306a\u3044\u4e00\u822c\u7684\u306a\u30ea\u30ef\u30fc\u30c9\u306e\u63d0\u4f9b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u3059\u3079\u3066\u306e\u5e97\u304c\u540c\u3058\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306e\u888b\u3092\u6301\u53c2\u3057\u305f\u30d1\u30fc\u30c6\u30a3\u30fc\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u9000\u5c48\u3067\u3059\uff01\u30e6\u30cb\u30fc\u30af\u3067\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u4ed6\u306e\u3059\u3079\u3066\u306e\u30b7\u30e7\u30c3\u30d7\u304c\u884c\u3046\u540c\u3058\u57fa\u672c\u7684\u306a\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u578b\u306b\u306f\u307e\u3089\u306a\u3044\u8003\u3048\u3092\u3057\u3066\u3001\u9867\u5ba2\u306b\u300c\u3046\u308f\u3042\u3001\u3053\u308c\u306f\u30af\u30fc\u30eb\u3060\uff01\u300d\u3068\u8a00\u308f\u305b\u308b\u30e6\u30cb\u30fc\u30af\u306a\u6a5f\u80fd\u3092\u5099\u3048\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u307e\u305a\u3001\u30e6\u30cb\u30fc\u30af\u306a\u4f53\u9a13\u3002\u65e9\u671f\u30bb\u30fc\u30eb\u3001\u821e\u53f0\u88cf\u30c4\u30a2\u30fc\u3001\u307e\u305f\u306f\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3067\u9867\u5ba2\u306b\u30ea\u30ef\u30fc\u30c9\u3092\u4e0e\u3048\u3066\u304f\u3060\u3055\u3044\u3002Chick-fil-A One\u306e\u3088\u3046\u306b\u3001\u30c8\u30c3\u30d71\u968e\u5c64\u3067\u3042\u308bChick-fil-A One\u00ae Signature Members\u306e\u307f\u306b\u63d0\u4f9b\u3055\u308c\u308bSignature Surprises\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/chick-fil-a-one-signature-members-1024x576.webp\" alt=\"Chick-fil-A One\u2019s Signature Surprises\" class=\"wp-image-12009\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/chick-fil-a-one-signature-members-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/chick-fil-a-one-signature-members-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/chick-fil-a-one-signature-members-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/chick-fil-a-one-signature-members-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/chick-fil-a-one-signature-members-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Chick-fil-A One\u2019s Signature Surprises<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u307e\u305f\u3001\u500b\u4eba\u5316\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30f3\u30d0\u30fc\u304c\u597d\u304d\u306a\u5546\u54c1\u306e\u8a95\u751f\u65e5\u5272\u5f15\u3084\u3001\u4ee5\u524d\u306e\u8cfc\u5165\u3092\u95b2\u89a7\u3059\u308b\u305f\u3081\u306e\u8ffd\u52a0\u30dd\u30a4\u30f3\u30c8\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5168\u54e1\u304c\u597d\u304d\u306a\u30d7\u30ec\u30bc\u30f3\u30c8\u3092\u53d7\u3051\u53d6\u308b\u304a\u795d\u3044\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6700\u5f8c\u306b\u3001\u52dd\u5229\u306e\u305f\u3081\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3002\u4ed6\u306e\u4f01\u696d\u3068\u7d50\u5408\u3057\u3066\u72ec\u7279\u306e\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u6709\u540d\u306a\u30d0\u30f3\u30c9\u304c\u3042\u306a\u305f\u306e\u30d1\u30fc\u30c6\u30a3\u30fc\u3067\u6f14\u594f\u3059\u308b\u306e\u3068\u4f3c\u3066\u3044\u307e\u3059 - \u8208\u596e\u3092\u751f\u6210\u3057\u3001\u7af6\u5408\u4ed6\u793e\u304c\u8907\u88fd\u3067\u304d\u306a\u3044\u30e6\u30cb\u30fc\u30af\u306a\u3082\u306e\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Loyalty_Widget_Or_Loyalty_Page_Doesnt_Match_Your_Brand_Aesthetic\"><\/span><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u307e\u305f\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30da\u30fc\u30b8\u304c\u30d6\u30e9\u30f3\u30c9\u7f8e\u5b66\u3068\u4e00\u81f4\u3057\u306a\u3044<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96ea\u7247\u3068\u52d5\u7269\u3060\u3051\u306e\u88c5\u98fe\u3067\u30d7\u30fc\u30eb\u30d1\u30fc\u30c6\u30a3\u30fc\u3092\u958b\u304f\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6df7\u4e71\u3057\u307e\u3059\u3088\u306d\uff1f\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3082\u540c\u3058\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u611f\u89e6\u3068\u5168\u822c\u7684\u306b\u9069\u5408\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30df\u30cb\u30d6\u30e9\u30f3\u30c9\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u4e00\u8cab\u3057\u305f\u4f53\u9a13\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u5f37\u5316\u3057\u3001\u9577\u6301\u3061\u3059\u308b\u5f71\u97ff\u3092\u6b8b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4fee\u6b63\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a\u30d6\u30e9\u30f3\u30c9\u3092\u53cd\u6620\u3059\u308b\u3088\u3046\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u500b\u4eba\u5316\u3057\u307e\u3059\u3002\u30ed\u30b4\u3001\u914d\u8272\u3001\u30d5\u30a9\u30f3\u30c8\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u4e00\u81f4\u3055\u305b\u7d9a\u3051\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u753b\u50cf\u3092\u542b\u3081\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u76ee\u6a19\u306f\u6d88\u8cbb\u8005\u306b\u30b9\u30e0\u30fc\u30ba\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-branding-customization-1024x576.webp\" alt=\"BON Loyalty app loyalty page feature\" class=\"wp-image-12010\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-branding-customization-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-branding-customization-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-branding-customization-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-branding-customization-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/04\/bon-app-branding-customization-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Customize your loyalty program branding with BON Loyalty<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inadequate_Promotion_And_Communication\"><\/span><strong>\u4e0d\u9069\u5207\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3088\u304f\u8a2d\u8a08\u3055\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u304c\u305d\u306e\u5b58\u5728\u3068\u305d\u306e\u5229\u76ca\u3092\u77e5\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u306e\u307f\u52b9\u679c\u7684\u3067\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4fc3\u9032\u3057\u3001\u30e1\u30f3\u30d0\u30fc\u767b\u9332\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6226\u7565\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<p><strong>1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u30d7\u30ed\u30b0\u30e9\u30e0\u958b\u59cb\u767a\u8868\uff1a\u8208\u596e\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u958b\u59cb\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u5229\u70b9\u3068\u4fa1\u5024\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u660e\u78ba\u306aCTA\u3092\u542b\u3080\u3053\u306e\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u53c2\u52a0\u3059\u308b\u3088\u3046\u62db\u5f85\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30bf\u30fc\u30b2\u30c3\u30c8\u901a\u4fe1\uff1a\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u7570\u306a\u308b\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002\u3053\u306e\u500b\u4eba\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d0\u30ba\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u7528\u3057\u3066\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8cde\u54c1\u3001\u7279\u6a29\u3001\u53c2\u52a0\u306e\u7c21\u5358\u3055\u306b\u3064\u3044\u3066\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u559c\u3070\u305b\u308b\u6295\u7a3f\u3067\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u8981\u7d20\uff1a\u30d7\u30ed\u30b0\u30e9\u30e0\u95a2\u9023\u306e\u6295\u7968\u3001\u30af\u30a4\u30ba\u3001\u7af6\u4e89\u3092\u4f7f\u7528\u3057\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u95a2\u4e0e\u3055\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u5e97\u5185\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u8996\u899a\u7684\u9b45\u529b\uff1a\u30dd\u30b9\u30bf\u30fc\u3001\u30c1\u30e9\u30b7\u3001\u307e\u305f\u306f\u914d\u7f6e\u3055\u308c\u305f\u30b5\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u3066\u5e97\u5185\u3067\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5ba3\u4f1d\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30b9\u30bf\u30c3\u30d5\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\uff1a\u8077\u54e1\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u5c02\u9580\u77e5\u8b58\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u63d0\u793a\u3001\u8cea\u554f\u3078\u306e\u56de\u7b54\u3001\u61f8\u5ff5\u306e\u89e3\u6c7a\u306b\u3064\u3044\u3066\u8a13\u7df4\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3: \u30e1\u30fc\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u5e97\u5185\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u4e00\u8cab\u6027\u304c\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30d2\u30f3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306b\u30d2\u30c3\u30c8\u3057\u3001\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u8208\u5473\u3092\u6301\u305f\u305b\u3001\u65b0\u30e1\u30f3\u30d0\u30fc\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u7372\u5f97\u3059\u308b\u5305\u62ec\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summing_up\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u4eca\u65e5\u3001\u3042\u306a\u305f\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u523a\u6fc0\u7684\u306a\u4e16\u754c\u306b\u3064\u3044\u3066\u3088\u308a\u591a\u304f\u3092\u77e5\u308a\u3001\u9867\u5ba2\u3092\u3088\u308a\u591a\u304f\u3092\u6c42\u3081\u3066\u623b\u3063\u3066\u304f\u308b\u3088\u3046\u7dad\u6301\u3059\u308b\u3082\u306e\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u3069\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u76ee\u6a19\u3082\u3001\u5168\u54e1\u306b\u3068\u3063\u3066\u7269\u4e8b\u3092\u3088\u308a\u826f\u304f\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u732e\u8eab\u7684\u306a\u9867\u5ba2\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u611f\u8b1d\u3059\u308b\u3068\u3001\u5f7c\u3089\u306f\u3042\u306a\u305f\u306e\u6700\u5927\u306e\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6570\u3042\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea\u306e\u4e2d\u3067\u3082\u3001Shopify\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066<strong>BON Loyalty<\/strong>\u306f\u6700\u9069\u306a\u9078\u629e\u80a2\u3067\u3059\u3002\u6700\u65b0\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u60c5\u5831\u3092\u77e5\u308b\u305f\u3081\u306b\u3001\u305c\u3072<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u5f53\u793e\u30d6\u30ed\u30b0<\/a>\u3082\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards?utm_source=blog&amp;utm_medium=how_to&amp;utm_campaign=0\" style=\"background-color:#ed66b2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\u4eca\u3059\u3050BON\u3092\u7121\u6599\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/strong><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to choose the best loyalty programs for your ecommerce store? Like you, Shopify shop owners need brand loyalty and repeat business for success. However, choosing<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":12012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=11776"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/12012"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=11776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=11776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=11776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}