{"id":11358,"date":"2024-03-28T13:33:58","date_gmt":"2024-03-28T13:33:58","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=11358"},"modified":"2024-06-20T10:46:59","modified_gmt":"2024-06-20T10:46:59","slug":"uber-referral-program-case-study","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/","title":{"rendered":"Uber\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\uff1aUber\u306e\u30bf\u30af\u30b7\u30fc\u306f\u3069\u306e\u3088\u3046\u306b\u79c1\u305f\u3061\u306e\u5143\u306b\u3084\u3063\u3066\u6765\u308b\u306e\u304b\uff1f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#How_Uber_and_the_referral_program_are_born\" >Uber\u3068\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3069\u306e\u3088\u3046\u306b\u751f\u307e\u308c\u305f\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#The_outstanding_features_of_Ubers_program\" >Uber\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u512a\u308c\u305f\u6a5f\u80fd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#Uber_greatly_affects_the_Taxi_industry\" >Uber\u306f\u30bf\u30af\u30b7\u30fc\u696d\u754c\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#How_the_Ubers_Referral_Program_works\" >Uber\u306e\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4ed5\u7d44\u307f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#Double-Decker_Benefits\" >\u4e8c\u91cd\u30c7\u30c3\u30ad\u306e\u7279\u5178<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#The_signing-up_process_is_straightforward\" >\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u30d7\u30ed\u30bb\u30b9\u306f\u7c21\u5358<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#What_makes_the_Ubers_Referral_Program_so_great\" >Uber\u306e\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d20\u6674\u3089\u3057\u304f\u3059\u308b\u3082\u306e<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#Personalized_Touches\" >\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30bf\u30c3\u30c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#Win-win_motivation\" >\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u306e\u52d5\u6a5f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#Omnichannel_Onboarding\" >\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/uber-referral-program-case-study\/#To_sum_up\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Uber_and_the_referral_program_are_born\"><\/span><strong>Uber\u3068\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3069\u306e\u3088\u3046\u306b\u751f\u307e\u308c\u305f\u306e\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3042\u306a\u305f\u3068\u53cb\u4eba\u304c\u4e00\u7dd2\u306b\u98f2\u3093\u3067\u3044\u308b\u72b6\u6cc1\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u306e\u5f8c\u3001\u305d\u308c\u305e\u308c\u306e\u305f\u3081\u306b1\u53f0\u305a\u3064\u30bf\u30af\u30b7\u30fc\u3092\u5f85\u3063\u3066\u624b\u3092\u632f\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u6240\u304c\u6709\u540d\u3067\u306a\u3044\u5834\u5408\u3084\u5348\u5f8c10\u6642\u306b\u30bf\u30af\u30b7\u30fc\u304c\u306a\u3044\u5834\u5408\u3001\u6642\u306b\u306f\u7fa4\u308c\u306b\u3068\u3063\u3066\u60aa\u3044\u72b6\u6cc1\u306b\u306a\u308a\u3001\u6642\u9593\u3068\u304a\u91d1\u3092\u7121\u99c4\u306b\u3057\u307e\u3059\u3002\u591a\u304f\u306e\u5fc3\u914d\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u305d\u306e\u6642\u3001UberCab\u306f\u3042\u306a\u305f\u306e\u30a8\u30ea\u30a2\u306b\u8eca\u3092\u4e88\u7d04\u3057\u3001\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u3042\u306a\u305f\u3092\u8fce\u3048\u306b\u6765\u308b\u512a\u79c0\u306a\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u518d\u3073\u3001\u5404\u65c5\u884c\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u306f\u5b89\u3044\u304b\u9ad8\u3044\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u72b6\u6cc1\u306b\u3088\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u540c\u3058\u30b5\u30fc\u30d3\u30b9\u3067\u3088\u308a\u5b89\u3044\u4fa1\u683c\u306f\u3088\u308a\u826f\u3044\u9078\u629e\u3067\u3059\u3002Uber\u306f\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u5272\u5f15\u3092\u53d7\u3051\u308b\u305f\u3081\u306e\u7d39\u4ecb\u30b7\u30b9\u30c6\u30e0\u3092\u5c55\u958b\u3057\u307e\u3059\u3002\u4f1a\u793e\u304c\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u9593\u306b\u3002<\/p>\n\n\n\n<p>Uber\u306e\u7d39\u4ecb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u305d\u306e\u62e1\u5f35\u3068\u6210\u529f\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u9867\u5ba2\u3068\u30c9\u30e9\u30a4\u30d0\u30fc\u306f\u3001\u53cb\u4eba\u3084\u5bb6\u65cf\u3092Uber\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u5831\u916c\u3001\u30ae\u30d5\u30c8\u3001\u307e\u305f\u306f\u5272\u5f15\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u6570\u767e\u4e07\u4eba\u306e\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u52a0\u3057\u3001\u6025\u901f\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u7d4c\u9a13\u3057\u307e\u3057\u305f\u3002\u5f7c\u3089\u306e\u6226\u7565\u3092\u767a\u898b\u3057\u3001\u3042\u306a\u305f\u81ea\u8eab\u306e\u4f1a\u793e\u306e\u6307\u6570\u7684\u6210\u9577\u3092\u53ef\u80fd\u306b\u3059\u308b\u305f\u3081\u306b\u79c1\u305f\u3061\u3068\u4e00\u7dd2\u306b\u6f5c\u5165\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_outstanding_features_of_Ubers_program\"><\/span><strong>Uber\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u512a\u308c\u305f\u6a5f\u80fd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"958\" height=\"638\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-3.webp\" alt=\"Uber depends on the mobile app to place customer\u2019s area\" class=\"wp-image-11360\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-3.webp 958w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-3-300x200.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-3-768x511.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-3-113x75.webp 113w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-3-480x320.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:958px) 100vw, 958px\" \/><figcaption class=\"wp-element-caption\">Uber depends on the mobile app to place customer\u2019s area\n<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uber_greatly_affects_the_Taxi_industry\"><\/span><strong>Uber\u306f\u30bf\u30af\u30b7\u30fc\u696d\u754c\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.businessinsider.com\/ubers-history\" target=\"_blank\" rel=\"noreferrer noopener\">According to Business Insider<\/a>\u306b\u3088\u308b\u3068\u3001UberCab\u3068\u3044\u3046\u540d\u524d\u306e\u4f1a\u793e\u306f2009\u5e74\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e9\u30a4\u30c9\u30d8\u30a4\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3067\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3092\u9a5a\u304b\u305b\u307e\u3057\u305f\u3002\u6570\u5e74\u5f8c\u3001Uber\u306b\u540d\u524d\u3092\u5909\u66f4\u3057\u305f\u3053\u306e\u30a2\u30d7\u30ea\u306f\u3001\u4e16\u754c570\u90fd\u5e02\u3092\u300c\u30ab\u30d0\u30fc\u300d\u3057\u3001700\u5104\u7c73\u30c9\u30eb\u4ee5\u4e0a\u306e\u4fa1\u5024\u304c\u3042\u308b\u3068\u4fe1\u3058\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4f1a\u793e\u304c\u307e\u3060 <a href=\"https:\/\/www.forbes.com\/sites\/qai\/2023\/08\/02\/uber-just-reported-its-first-ever-operating-profit-in-q2-earnings-report-but-lyft-warning-sends-shares-sliding\/?sh=152b20e21510\" target=\"_blank\" rel=\"noreferrer noopener\">although the company is still not profitable<\/a>\u3001\u904e\u53bb\u6570\u5e74\u9593\u306eUber\u306e\u6210\u529f\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002COVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306f\u3001Uber\u3092\u542b\u3080\u591a\u304f\u306e\u4f01\u696d\u304c\u82e6\u6226\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Uber\u306f\u8f38\u9001\u696d\u754c\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30e6\u30cb\u30fc\u30af\u306a\u7121\u5f62\u88fd\u54c1\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u4e16\u754c\u306b\u3088\u304f\u9069\u5fdc\u3057\u307e\u3059\u3002\u30a8\u30ea\u30a2\u306b\u79fb\u52d5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u4eba\u3005\u306b\u3068\u3063\u3066\u3001\u67d4\u8edf\u306a\u8eca\u30b5\u30fc\u30d3\u30b9\u306f\u6700\u826f\u306e\u9078\u629e\u80a2\u3067\u3059\u3002Uber\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u75db\u70b9\u3092\u5206\u6790\u3057\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u5f7c\u3089\u304c\u5fc5\u8981\u3068\u3059\u308b\u6b63\u3057\u3044\u3082\u306e\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_Ubers_Referral_Program_works\"><\/span>Uber\u306e\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4ed5\u7d44\u307f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uber\u306e\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u9867\u5ba2\u306b\u3088\u3063\u3066\u7d39\u4ecb\u3055\u308c\u305f\u4eba\u3005\u306f\u3001\u7d39\u4ecb\u8005\u306e\u7279\u5225\u306a\u30b3\u30fc\u30c9\u307e\u305f\u306f\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3057\u3066\u767b\u9332\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u63a8\u5968\u3055\u308c\u305f\u4eba\u304cUber\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u6700\u521d\u306e\u65c5\u884c\u3092\u3057\u305f\u5f8c\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u30af\u30ec\u30b8\u30c3\u30c8\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002\u3053\u306e\u884c\u52d5\u306f3\u3064\u306e\u5f53\u4e8b\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3059\u3002<\/p>\n\n\n\n<p>&nbsp;\u307e\u305a\u3001\u53cb\u4eba\u3084\u89aa\u3057\u3044\u95a2\u4fc2\u306b\u30b3\u30fc\u30c9\u3084\u30ea\u30f3\u30af\u3092\u9001\u308b\u30c9\u30e9\u30a4\u30d0\u30fc\u3084\u9867\u5ba2\u306f\u5272\u5f15\u3092\u5f97\u307e\u3059\u3002\u6b21\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u7d39\u4ecb\u3055\u308c\u305f\u4eba\u3005\u306f\u3001\u6b21\u306e\u6700\u521d\u306e\u4e57\u8eca\u306e\u305f\u3081\u306b\u30ea\u30f3\u30af\u3084\u30b3\u30fc\u30c9\u3092\u4fdd\u5b58\u3057\u307e\u3059\u3002\u6700\u5f8c\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001Uber\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u652f\u51fa\u306a\u3057\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u540d\u524d\u3092\u5e83\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8981\u4ef6\u306f\u7c21\u5358\u3067\u3059\uff1a\u5831\u916c\u3092\u53d7\u3051\u53d6\u308b\u305f\u3081\u306b\u3001\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306f\u901a\u5e38\u6570\u9031\u9593\u306e\u8a2d\u5b9a\u3055\u308c\u305f\u6642\u9593\u5185\u306b\u6700\u521d\u306e\u4e57\u8eca\u3092\u5b8c\u4e86\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Uber\u306f\u5e02\u5834\u306e\u771f\u306e\u9700\u8981\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u306b\u88fd\u54c1\u304c\u5fc5\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u8aac\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3068\u30c9\u30e9\u30a4\u30d0\u30fc\u306f\u3001\u3053\u308c\u3089\u306e\u88fd\u54c1\u3092\u89aa\u3057\u3044\u95a2\u4fc2\u3068\u5171\u6709\u3057\u307e\u3059 \u2013 Uber\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u76ee\u7684\u3068\u3057\u3066\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-3-1024x410.webp\" alt=\"Ways to refer Uber to friends in Uber's Referral Program\" class=\"wp-image-11361\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-3-1024x410.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-3-300x120.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-3-768x307.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-3-150x60.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-3-480x192.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ways to refer Uber to friends<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Double-Decker_Benefits\"><\/span>\u4e8c\u91cd\u30c7\u30c3\u30ad\u306e\u7279\u5178<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uber\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u767b\u9332\u3059\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u6700\u521d\u306e\u6570\u56de\u306e\u4e57\u8eca\u306b\u4f7f\u7528\u3067\u304d\u308b\u73fe\u91d1\u30af\u30ec\u30b8\u30c3\u30c8\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002\u9867\u5ba2\u306f\u307e\u305f\u3001\u53cb\u4eba\u306bUber\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u767b\u9332\u3092\u5968\u52b1\u3059\u308b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3068\u3057\u3066\u4f7f\u7528\u3059\u308b\u7279\u5225\u306a\u7d39\u4ecb\u30b3\u30fc\u30c9\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002\u305d\u306e\u4eba\u304c\u305d\u306e\u30b3\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u305f\u5f8c\u3001\u4e21\u65b9\u304cUber\u30af\u30ec\u30b8\u30c3\u30c8\u306e\u5f62\u3067\u7279\u5178\u3092\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<p>Uber\u30c9\u30e9\u30a4\u30d0\u30fc\u304c\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u3001\u5f7c\u3089\u304c\u63d0\u6848\u3059\u308b\u4eba\u304c\u3044\u304f\u3064\u304b\u306e\u65c5\u884c\u3092\u5b8c\u4e86\u3059\u308b\u3053\u3068\u3092\u53c2\u7167\u3057\u3066\u30dc\u30fc\u30ca\u30b9\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u63a8\u5968\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u306f\u3001\u4ed6\u4eba\u3092\u7d39\u4ecb\u3059\u308b\u30c9\u30e9\u30a4\u30d0\u30fc\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u65b0\u3057\u3044\u30c9\u30e9\u30a4\u30d0\u30fc\u304c500\u30c9\u30eb\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u53d7\u3051\u53d6\u3063\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30c9\u30e9\u30a4\u30d0\u30fc\u306f\u6700\u5927300\u30c9\u30eb\u3001\u7279\u5b9a\u306e\u6642\u70b9\u3067\u6700\u59271,500\u30c9\u30eb\u306e\u30dc\u30fc\u30ca\u30b9\u3092\u53d7\u3051\u53d6\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001Uber\u63a8\u5968\u30b9\u30ad\u30fc\u30e0\u306f\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u3059\u3079\u3066\u306e\u6f5c\u5728\u7684\u9867\u5ba2\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u6709\u76ca\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_signing-up_process_is_straightforward\"><\/span>\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u30d7\u30ed\u30bb\u30b9\u306f\u7c21\u5358<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uber\u306e\u30e1\u30f3\u30d0\u30fc\u3068\u3057\u3066\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u53cb\u4eba\u3084\u5bb6\u65cf\u3068\u30ea\u30f3\u30af\u3084\u30b3\u30fc\u30c9\u3092\u5171\u6709\u3057\u3001\u30ae\u30d5\u30c8\u3084\u5272\u5f15\u306b\u5230\u9054\u3059\u308b\u306e\u306b\u5341\u5206\u306a\u8ffd\u8de1\u3092\u884c\u3046\u6642\u306b\u305d\u308c\u3089\u3092\u8ffd\u8de1\u3057\u53d7\u3051\u53d6\u308b\u3053\u3068\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u304c\u5272\u5f15\u3092\u5f97\u308b\u305f\u3081\u306b\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u4e3b\u306a\u884c\u52d5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5f37\u307f\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u5bb9\u6613\u3055\u3067\u3059\u3002Uber\u306f\u3001\u3059\u3079\u3066\u306e\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u6d88\u8cbb\u8005\u306e\u305f\u3081\u306b\u30a2\u30d7\u30ea\u3067\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7c21\u5358\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u975e\u5e38\u306b\u3088\u304f\u884c\u3044\u307e\u3057\u305f\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u300c\u7121\u6599\u4e57\u8eca\u300d\u30dc\u30bf\u30f3\u3092\u30bf\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4f1a\u793e\u306f\u901a\u5e38\u306e\u300c\u53cb\u4eba\u3092\u7d39\u4ecb\u3059\u308b\u300d\u306e\u4ee3\u308f\u308a\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u884c\u52d5\u559a\u8d77\u3068\u3057\u3066\u7121\u6599\u4e57\u8eca\u3092\u5229\u7528\u3059\u308b\u3068\u3044\u3046\u7d20\u6674\u3089\u3057\u3044\u6c7a\u5b9a\u3092\u4e0b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306b\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7c21\u5358\u306b\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=case_study\" target=\"_blank\" rel=\"noreferrer noopener\">BON Loyalty Rewards Referrals<\/a> \u306f\u3001\u5546\u4eba\u304c\u4e00\u56de\u9650\u308a\u306e\u8cfc\u5165\u8005\u3092\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u5909\u3048\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308bShopify\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c55\u958b\u3059\u308b\u5c02\u9580\u5bb6\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">BON Loyalty\u306fUber\u306e\u3088\u3046\u306a\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c8\u30c3\u30d7\u63a8\u5968Shopify\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30a2\u30d7\u30ea\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u6b62\u307e\u3089\u305a\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/docs\/earn-points\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Point System<\/a>\u3068<a href=\"https:\/\/2026.bonloyalty.com\/ja\/docs\/vip-program\/feature-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">VIP Tier<\/a> \u3082BON\u306e\u4e3b\u8981\u6a5f\u80fd\u3067\u3042\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306e\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u5b9a\u3057\u305f\u3044\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u306e\u305f\u3081\u306e\u660e\u78ba\u306a\u30ac\u30a4\u30c0\u30f3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/how-BON-Loyalty-referral-program-works-1024x512.webp\" alt=\"how BON Loyalty referral program works\" class=\"wp-image-10743\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/how-BON-Loyalty-referral-program-works-1024x512.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/how-BON-Loyalty-referral-program-works-300x150.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/how-BON-Loyalty-referral-program-works-768x384.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/how-BON-Loyalty-referral-program-works-150x75.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/how-BON-Loyalty-referral-program-works-480x240.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">How BON Loyalty referral program works<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_the_Ubers_Referral_Program_so_great\"><\/span><strong>Uber\u306e\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d20\u6674\u3089\u3057\u304f\u3059\u308b\u3082\u306e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalized_Touches\"><\/span>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30bf\u30c3\u30c1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uber\u306f\u3001\u30e6\u30cb\u30fc\u30af\u306a\u7d39\u4ecb\u30b3\u30fc\u30c9\u3092\u901a\u3058\u3066\u500b\u4eba\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u6b63\u3057\u304f\u8a2d\u8a08\u3059\u308b\u969b\u306b\u3088\u308a\u5275\u9020\u7684\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\uff08\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u9867\u5ba2\uff09\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u8ab0\u304b\u3092\u63a8\u5968\u3059\u308b\u969b\u306b\u30b3\u30fc\u30c9\u3092\u751f\u6210\u3059\u308b\u80fd\u529b\u3002\u3053\u308c\u306fUber\u306e\u7d39\u4ecb\u30b9\u30ad\u30fc\u30e0\u306e\u91cd\u8981\u306a\u69cb\u6210\u8981\u7d20\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>Uber\u7d39\u4ecb\u8005\u306f\u3001\u53cb\u4eba\u3084\u5bb6\u65cf\u3068\u5171\u6709\u3059\u308b\u969b\u306b\u300c\u5c06\u6765\u306e\u300dUber\u30e6\u30fc\u30b6\u30fc\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u30b3\u30fc\u30c9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u3092\u4fc3\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u300c\u30b3\u30fc\u30c9\u904e\u304e\u300d\u3067\u30e1\u30f3\u30d0\u30fc\u3068\u3057\u3066\u5f93\u3046\u306b\u306f\u53b3\u683c\u3059\u304e\u308b\u6587\u5b57\u3001\u6570\u5b57\u3001\u7279\u6b8a\u6587\u5b57\u306e\u30e9\u30f3\u30c0\u30e0\u306a\u6587\u5b57\u5217\u3092\u30b7\u30b9\u30c6\u30e0\u304c\u63d0\u6848\u3059\u308b\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u826f\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u3068\u3057\u3066\u3001<a href=\"https:\/\/medium.com\/@shreesagarwani8\/personalization-in-crm-tailoring-customer-experiences-ca2fdad98eab\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Personalization in a Loyalty program and a marketing strategy is one of the key factors<\/a> \u6226\u7565\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6539\u5584\u3059\u308b\u4e3b\u8981\u8981\u56e0\u306e1\u3064\u3067\u3042\u308b\u3053\u3068\u3092\u77e5\u308b\u3079\u304d\u3067\u3059\u3002\u307e\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u53cb\u4eba\u306bUber\u3092\u8a66\u3059\u3053\u3068\u3092\u5968\u52b1\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u4e00\u7dd2\u306b\u8ab0\u3068\u3067\u3082\u30b3\u30fc\u30c9\u3092\u5171\u6709\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30fc\u30c9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u53cb\u597d\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u306e\u8ddd\u96e2\u3092\u4f55\u3089\u304b\u306e\u5f62\u3067\u53d6\u308a\u9664\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d39\u4ecb\u30b3\u30fc\u30c9\u304c\u53cb\u4eba\u3084\u5bb6\u65cf\u306e\u30e1\u30f3\u30d0\u30fc\u306e\u305f\u3081\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u3042\u306a\u305f\u306f\u305d\u308c\u3092\u500b\u4eba\u3068\u8b58\u5225\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u95a2\u9023\u52b9\u679c\u306f\u3001\u4eba\u306e\u89aa\u3057\u307f\u3084\u3059\u3055\u3092\u6d3b\u7528\u3057\u3066\u3001\u901a\u5e38\u65b0\u3057\u3044\u3053\u3068\u3092\u8a66\u3059\u3053\u3068\u306b\u7d9a\u304f\u4e0d\u5feb\u611f\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u3057\u305f\u304c\u3063\u3066\u767b\u9332\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u306e\u62b5\u6297\u3092\u6392\u9664\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"290\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8-1.webp\" alt=\"Get the Uber\u2019s code\" class=\"wp-image-11362\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8-1.webp 760w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8-1-300x114.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8-1-150x57.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8-1-480x183.webp 480w\" sizes=\"(max-width:767px) 480px, 760px\" \/><figcaption class=\"wp-element-caption\">Get the Uber\u2019s code\n<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Win-win_motivation\"><\/span>\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u306e\u52d5\u6a5f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8981\u7d04\u3059\u308b\u3068\u3001Uber\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u7d39\u4ecb\u3059\u308b\u6d88\u8cbb\u8005\u3068\u305d\u306e\u7d39\u4ecb\u306b\u8d08\u308a\u7269\u3092\u4e0e\u3048\u307e\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u53cb\u4eba\u3092\u7d39\u4ecb\u3057\u305f\u9867\u5ba2\u304c\u53cb\u4eba\u304cUber\u3067\u521d\u3081\u3066\u4e57\u8eca\u3059\u308b\u969b\u306b\u5373\u5ea7\u306bUber\u30af\u30ec\u30b8\u30c3\u30c8\u3092\u5f97\u308b\u3088\u3046\u306b\u958b\u767a\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u7121\u6599\u4e57\u8eca\u306b\u7b49\u3057\u3044\u3067\u3059\u3002\u63a8\u5968\u3055\u308c\u308b\u53cb\u4eba\u3082\u307e\u305f\u3001\u521d\u56de\u4e57\u8eca\u5408\u8a08\u306b\u914d\u5e03\u3055\u308c\u308b\u7121\u6599\u4e57\u8eca\u30af\u30ec\u30b8\u30c3\u30c8\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u4e21\u9762\u6226\u7565\u306f\u3001\u9867\u5ba2\u304c\u65c5\u884c\u3092\u697d\u3057\u307f\u7d9a\u3051\u308b\u305f\u3081\u306b\u53cb\u4eba\u3092\u9023\u308c\u3066\u304d\u7d9a\u3051\u308b\u5f37\u529b\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3067\u3059\u3002\u4e21\u5074\u304c\u305d\u308c\u3092\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u306e\u72b6\u6cc1\u3068\u3057\u3066\u898b\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3088\u308a\u95a2\u4e0e\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u7d9a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6982\u8981\u3068\u3057\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u65b0\u53c2\u8005\u306e\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u7d39\u4ecb\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30e1\u30f3\u30d0\u30fc\u3092\u30d3\u30b8\u30cd\u30b9\u30b7\u30b9\u30c6\u30e0\u306b\u53c2\u52a0\u3055\u305b\u308b\u3053\u3068\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u6226\u7565\u3067\u3059\uff1b\u3053\u308c\u3089\u306e\u884c\u52d5\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u4f5c\u6210\u3057\u3001\u4f1a\u793e\u306e\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306b\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u63a8\u9032\u3067\u304d\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u4fa1\u5024\u3042\u308b\u30ae\u30d5\u30c8\u3084\u5831\u916c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002Uber\u306e\u30c9\u30e9\u30a4\u30d0\u30fc\u306f\u5951\u7d04\u8005\u3067\u3042\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u4e88\u7d04\u3059\u308b\u5916\u90e8\u8005\u3067\u3042\u308b\u305f\u3081\u3001Uber\u304c\u3053\u308c\u30892\u3064\u306e\u5f53\u4e8b\u8005\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u306b\u53c2\u52a0\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u7559\u307e\u308b\u3088\u3046\u547c\u3073\u304b\u3051\u308b\u3053\u3068\u3092\u52d5\u6a5f\u4ed8\u3051\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omnichannel_Onboarding\"><\/span>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-2-1024x682.webp\" alt=\"Uber app with the interface\" class=\"wp-image-11363\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-2-1024x682.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-2-300x200.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-2-768x512.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-2-113x75.webp 113w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-2-480x320.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Uber app with the interface\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30e9\u30a4\u30c9\u30d8\u30a4\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u3001\u30a2\u30d7\u30ea\u304c\u3088\u308a\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u3042\u308b\u307b\u3069\u3001\u9867\u5ba2\u306b\u3088\u308a\u91cd\u8981\u306a\u5229\u70b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002Uber\u306f\u8eca\u306e\u4e88\u7d04\u3001\u4fa1\u683c\u306e\u8ffd\u8de1\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4eab\u53d7\u306e\u305f\u3081\u306b\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u5b8c\u5168\u306b\u6a5f\u80fd\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7ba1\u7406\u3082\u540c\u69d8\u306b\u7c21\u5358\u3067\u30b7\u30f3\u30d7\u30eb\u3067\u3057\u305f\u3002\u30aa\u30d5\u30a1\u30fc\u3092\u9001\u308b\u305f\u3081\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u64cd\u4f5c\u3059\u308b\u306e\u3068\u540c\u3058\u304f\u3089\u3044\u7c21\u5358\u3067\u3057\u305f\u3002\u518d\u3073\u3001\u30a2\u30d7\u30ea\u306f\u4efb\u610f\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u4f7f\u7528\u3059\u308b\u306e\u304c\u7c21\u5358\u306a\u8907\u6570\u306e\u5171\u6709\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002&nbsp;<\/p>\n\n\n\n<p>\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u7d39\u4ecb\u3055\u308c\u305f\u4eba\u3005\u306f\u3001\u76f4\u63a5\u5171\u6709\u3059\u308b\u305f\u3081\u306b\u7d39\u4ecb\u30b3\u30fc\u30c9\u3092\u30b3\u30d4\u30fc\u30da\u30fc\u30b9\u30c8\u3067\u304d\u308b\u304b\u3001\u30e1\u30fc\u30eb\u3001SMS\u3001Facebook\u3084Twitter\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u3092\u4ecb\u3057\u3066\u5171\u6709\u3067\u304d\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u4e2d\u5fc3\u306e\u8a2d\u8a08\u3068\u9759\u304b\u306b\u4fbf\u5229\u306a\u3055\u307e\u3056\u307e\u306a\u5171\u6709\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u304a\u304b\u3052\u3067\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7c21\u5358\u306b\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u4f53\u9a13\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u76f8\u4e92\u4f5c\u7528\u3057\u3001\u3053\u308c\u3089\u306e\u6d3b\u52d5\u3092\u901a\u3058\u3066\u95a2\u4fc2\u3092\u3088\u308a\u5bc6\u63a5\u306b\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u3068\u4fe1\u983c\u6027\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306f\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4fe1\u5ff5\u304c\u6210\u529f\u88cf\u306b\u69cb\u7bc9\u3055\u308c\u308b\u3068\u3001\u9867\u5ba2\u7dad\u6301\u306f\u30d3\u30b8\u30cd\u30b9\u304b\u3089\u306e\u591a\u304f\u306e\u52aa\u529b\u306a\u3057\u306b\u767a\u751f\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u3042\u306a\u305f\u3068\u4e00\u7dd2\u306b\u3044\u308b\u3053\u3068\u3092\u6c7a\u5b9a\u3059\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_sum_up\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uber\u306e\u6025\u901f\u306a\u6210\u9577\u3068\u62e1\u5f35\u306f\u3001\u3053\u306e\u7d39\u4ecb\u30b9\u30ad\u30fc\u30e0\u306b\u3088\u3063\u3066\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4f1a\u793e\u304c\u5c06\u6765\u306e\u6539\u4fee\u306e\u305f\u3081\u306b\u305d\u308c\u3092\u4e00\u6642\u505c\u6b62\u3057\u305f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001Uber\u306e\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u4f01\u696d\u304c\u5f93\u3044\u3001Uber\u306e\u7d4c\u9a13\u304b\u3089\u5b66\u3076\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u3059\u3002\u305d\u306e\u512a\u79c0\u306a\u88fd\u54c1\u3001\u4e21\u9762\u306e\u5229\u76ca\u3001\u7c21\u5358\u306a\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u304a\u304b\u3052\u3067\u3002Uber\u306e\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9014\u65b9\u3082\u306a\u3044\u6210\u529f\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>Shopify\u3067\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3057\u305f\u3044\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u306e\u305f\u3081\u306e\u6559\u8a13\u3002\u3042\u306a\u305f\u306e\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u3092\u9054\u6210\u3059\u308b\u9375\u3067\u3059\u3002\u3042\u306a\u305f\u306e\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30ea\u30bf\u30fc\u30f3\u306e\u305f\u3081\u306b\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u6709\u7528\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u65b0\u53c2\u8005\u3092\u5f15\u304d\u4ed8\u3051\u308b\u306e\u306b\u5341\u5206\u306b\u4fa1\u5024\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How Uber and the referral program are born? Imagine you and your friends are drinking together, then you need to wait and wave for each taxi<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":11369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[222],"class_list":["post-11358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-loyalty-program-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=11358"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/11369"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=11358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=11358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=11358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}