{"id":11343,"date":"2024-03-28T13:33:17","date_gmt":"2024-03-28T13:33:17","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=11343"},"modified":"2024-06-20T10:51:14","modified_gmt":"2024-06-20T10:51:14","slug":"nike-rewards-case-study","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/","title":{"rendered":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u30ec\u30d9\u30eb\u30a2\u30c3\u30d7\uff1aNike Rewards\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u304b\u3089\u5b66\u3076"},"content":{"rendered":"<p>\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u5831\u916c\u30b9\u30ad\u30fc\u30e0\u306f\u3001\u5f93\u6765\u306e\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u73fe\u4ee3\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u8208\u5473\u6df1\u3044\u4f8b\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6a5f\u80fd\u3068\u30ca\u30a4\u30ad\u304c\u63d0\u4f9b\u3057\u305f\u3082\u306e\u3092\u3088\u308a\u826f\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3002\u305d\u3057\u3066\u3001\u4e00\u90e8\u306e\u4eba\u306b\u3088\u308b\u3068\u3001\u6210\u529f\u3059\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3055\u3042\u3001\u59cb\u3081\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#How_does_the_Nike_loyalty_work\" >\u30ca\u30a4\u30ad\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2 translation-block'>\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\uff1a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c02\u9580\u5bb6\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u4f53\u9a13<\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Decode_Nike_Clubs_success\" >\u30ca\u30a4\u30ad\u30af\u30e9\u30d6\u306e\u6210\u529f\u3092\u89e3\u8aad<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Everyone_can_join_Nike_the_experts_are_much_welcome\" >\u8ab0\u3067\u3082\u30ca\u30a4\u30ad\u306b\u53c2\u52a0\u3067\u304d\u3001\u5c02\u9580\u5bb6\u306f\u975e\u5e38\u306b\u6b53\u8fce\u3055\u308c\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Consistency_in_branding\" >\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u4e00\u8cab\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Digitalized_experience_and_convenience\" >\u30c7\u30b8\u30bf\u30eb\u5316\u3055\u308c\u305f\u4f53\u9a13\u3068\u5229\u4fbf\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Where_Nike_rewards_still_needs_improvement\" >\u30ca\u30a4\u30ad\u5831\u916c\u304c\u307e\u3060\u6539\u5584\u304c\u5fc5\u8981\u306a\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Advice_for_the_Owners_Learn_and_follow_Nikes_successes\" >\u30aa\u30fc\u30ca\u30fc\u3078\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\uff1a\u30ca\u30a4\u30ad\u306e\u6210\u529f\u3092\u5b66\u3073\u3001\u5f93\u3046<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Empathizing_is_the_best_way_to_connect\" >\u5171\u611f\u3059\u308b\u3053\u3068\u304c\u63a5\u7d9a\u3059\u308b\u6700\u826f\u306e\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Integrating_online_and_offline_experience\" >\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u4f53\u9a13\u306e\u7d71\u5408<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Learn_and_avoid_Nike_rewards_failures\" >\u30ca\u30a4\u30ad\u5831\u916c\u306e\u5931\u6557\u3092\u5b66\u3073\u3001\u907f\u3051\u308b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Motivative_Factors_Affecting_Customer_Engagement\" >\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u5f71\u97ff\u3059\u308b\u52d5\u6a5f\u8981\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Unified_customer_platforms_to_reduce_confusion\" >\u6df7\u4e71\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/nike-rewards-case-study\/#Quick_recap_and_secret_to_be_successful_with_your_loyalty_program\" >\u7c21\u5358\u306a\u8981\u7d04\u3068\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u79d8\u5bc6<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_the_Nike_loyalty_work\"><\/span>\u30ca\u30a4\u30ad\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2.png\" alt=\"Nike gives a present to its members-  Nike rewards case study\" class=\"wp-image-11344\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2.png 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-300x131.png 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-768x336.png 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-150x66.png 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-480x210.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Nike gives a present to its members\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30ca\u30a4\u30ad\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u591a\u304f\u306e\u5229\u70b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5f7c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5916\u89b3\u3068\u611f\u899a\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\u30ca\u30a4\u30ad\u306f\u3001\u3059\u3079\u3066\u306e\u30a2\u30b9\u30ea\u30fc\u30c8\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u3067\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4ee5\u524d\u306b\u8cfc\u5165\u304c\u5fc5\u8981\u306a\u4ed6\u306e\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u540c\u3058\u3067\u306f\u306a\u304f\u3001\u30ca\u30a4\u30ad\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u8ab0\u3067\u3082\u7121\u6599\u3067\u30e1\u30f3\u30d0\u30fc\u3068\u3057\u3066\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3092\u6b53\u8fce\u3057\u307e\u3059\u3002\u30ca\u30a4\u30ad\u304c\u5e38\u306b\u305d\u306e\u4f7f\u547d\u3068\u3057\u3066\u5f93\u30464\u3064\u306e\u4e3b\u8981\u306a\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\uff1a\u30e1\u30f3\u30d0\u30fc\u306e\u6392\u4ed6\u6027\u3001\u30ca\u30a4\u30ad\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3001\u5404\u9867\u5ba2\u306e\u500b\u6027\u3001\u305d\u3057\u3066\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u8fd1\u3065\u304f\u305f\u3081\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u4f53\u9a13\u3002\u732e\u8eab\u7684\u306a\u30ca\u30a4\u30ad\u6d88\u8cbb\u8005\u306b\u3088\u308b\u3068\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6700\u5927\u306e\u4fa1\u5024\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u9650\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3001\u7279\u5178\u3001\u4f53\u9a13\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3067\u3042\u308a\u3001\u3053\u308c\u304c\u30ca\u30a4\u30ad\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3059\u308b\u6700\u5927\u306e\u5229\u70b9\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u30ca\u30a4\u30ad\u306f\u3053\u308c\u3089\u306e\u30e6\u30cb\u30fc\u30af\u306a\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u552f\u4e00\u306e\u30d6\u30e9\u30f3\u30c9<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1431\" height=\"647\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-1024x463.png\" alt=\"Nike rewards' call for a customer to be a member\" class=\"wp-image-11345\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-1024x463.png 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-300x136.png 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-768x347.png 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-150x68.png 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-480x217.png 480w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3.png 1431w\" sizes=\"(max-width:767px) 480px, (max-width:1431px) 100vw, 1431px\" \/><figcaption class=\"wp-element-caption\">A call for a customer to be a member\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30ca\u30a4\u30ad\u306f\u300c\u30e1\u30f3\u30d0\u30fc\u3068\u3057\u3066\u306e\u65b9\u304c\u826f\u3044\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u3063\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3068\u65b0\u53c2\u8005\u3092\u5f15\u304d\u4ed8\u3051\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30e6\u30cb\u30fc\u30af\u306a\u6a5f\u80fd\u306f\u30ca<a href=\"https:\/\/www.nike.com\/vn\/membership\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the Nike Membership website<\/a>. \u306b\u3042\u308a\u307e\u3059\u3002\u30ca\u30a4\u30ad\u304c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u3069\u306e\u3088\u3046\u306b\u5ba3\u4f1d\u3057\u3001\u3069\u306e\u6226\u7565\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30ca\u30a4\u30ad\u306f\u5fe0\u5b9f\u306a\u9867\u5ba2\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u306b\u3057\u3001\u5404\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u500b\u5225\u306e\u30b1\u30fc\u30b9\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u7279\u5225\u306a\u30e1\u30fc\u30eb \u2013 \u30ca\u30a4\u30ad\u30d0\u30a6\u30c1\u30e3\u30fc\u30b3\u30fc\u30c9\u3092\u542b\u3080\u72ec\u5360\u7684\u306a\u8a95\u751f\u65e5\u795d\u3044\u30ae\u30d5\u30c8\u306a\u3069\u306e\u88fd\u54c1\u3084\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3067\u304d\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u4e2d\u306b\u305d\u308c\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u30ca\u30a4\u30ad\u306f\u7269\u8cea\u7684\u30fb\u7cbe\u795e\u7684\u88fd\u54c1\u306e\u4e21\u65b9\u3092\u6301\u3064<\/strong><\/p>\n\n\n\n<p><span id=\"docs-internal-guid-59314564-7fff-d833-5fd8-31170e61bdec\"><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;, serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\">\u30ca\u30a4\u30ad\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u305f\u3081\u306e\u7279\u5225\u306a\u7279\u5178\u3092\u63a8\u5968\u3059\u308b\u3053\u3068\u3067\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002\u79c1\u7684\u306b\u795d\u308f\u308c\u308b\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3084\u30b9\u30dd\u30fc\u30c4\u6d3b\u52d5\u306e\u30c1\u30b1\u30c3\u30c8\u306a\u3069\u3002\u3055\u3089\u306b\u3001\u5f7c\u3089\u306f\u30ca\u30a4\u30ad\u5831\u916c\u30e1\u30f3\u30d0\u30fc\u306e\u307f\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u72ec\u5360\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u304b\u3089\u30a2\u30a4\u30c6\u30e0\u3092\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u308c\u3089\u306e\u88fd\u54c1\u304c\u4e00\u822c\u516c\u8846\u306b\u5229\u7528\u53ef\u80fd\u306b\u306a\u308b\u524d\u306b\u3082\u306e\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/span><\/span>.<\/p>\n\n\n\n<p><strong>\u30ca\u30a4\u30ad\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u3088\u308a\u5065\u5eb7\u306b<\/strong><\/p>\n\n\n\n<p>\u30ca\u30a4\u30ad\u306f\u30e1\u30f3\u30d0\u30fc\u306e\u305f\u3081\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u3001\u9867\u5ba2\u7dad\u6301\u3092\u6700\u4e0a\u4f4d\u306b\u5f15\u304d\u4e0a\u3052\u307e\u3059\u3002\u30ca\u30a4\u30ad\u306f\u3001\u30ca\u30a4\u30ad\u30e9\u30f3\u30af\u30e9\u30d6\uff08NRC\uff09\u3067\u8d70\u308a\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30af\u30e9\u30d6\u3001\u30ca\u30a4\u30ad\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\uff08\u30ca\u30a4\u30ad\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30af\u30e9\u30d6 \u2013 NTC\uff09\u3067\u904b\u52d5\u3059\u308b\u30e1\u30f3\u30d0\u30fc\u306e\u5831\u916c\u3068\u3057\u3066\u591a\u304f\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u88fd\u54c1\uff08\u72ec\u5360T\u30b7\u30e3\u30c4\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\uff09\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30e1\u30f3\u30d0\u30fc\u304c\u8208\u5473\u306e\u3042\u308b\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u306e\u8003\u3048\u3092\u8ffd\u8de1\u307e\u305f\u306f\u8b70\u8ad6\u3057\u3001\u7d99\u7d9a\u7684\u306a\u52d5\u6a5f\u3065\u3051\u3092\u884c\u3046\u5834\u6240\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002NRC\u3068NTC\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u304c\u3069\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u5c5e\u3057\u3066\u3044\u308b\u304b\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u306b\u95a2\u3059\u308b\u5c02\u9580\u7684\u306a\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u77e5\u308b\u5834\u6240\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\">\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\uff1a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c02\u9580\u5bb6\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u4f53\u9a13<\/h2>\n\n\n\n<p class=\"translation-block\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u307b\u307c\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u65b0\u3057\u3044\u6a19\u6e96\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u3092\u623b\u3089\u305b\u7d9a\u3051\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u306f\u3001\u3059\u3079\u3066\u306e\u884c\u52d5\u3092\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u7d71\u5408\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u8ffd\u8de1\u3057\u3001\u5831\u916c\u3092\u6642\u9593\u901a\u308a\u306b\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002I <a href=\"https:\/\/webmeridian.net\/ecommerce\/nikes-customer-loyalty-and-retention-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">According to an IRI report (2018)<\/a>,\u306b\u3088\u308b\u3068\u300171%\u306e\u305d\u306e\u3088\u3046\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3064\u4f01\u696d\u306b\u3088\u308b\u3068\u3001\u3053\u308c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u305f\u53d6\u5f15\u91cf\u306f\u524d\u5e74\u304b\u308950%\u4ee5\u4e0a\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001 <a href=\"https:\/\/www.forrester.com\/blogs\/nike-is-setting-the-standard-for-omnichannel-loyalty-in-every-industry-2\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nike is a mirror for Omnichannel Loyalty in every industry<\/a>\u3067\u3059\u3002\u30ca\u30a4\u30ad\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30b9\u30ad\u30fc\u30e0\u306e\u5f37\u529b\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5e38\u306b\u63a5\u7d9a\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u5f7c\u3089\u306f\u540c\u3058\u30ed\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3067\u304d\u307e\u3057\u305f\u3002\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30ca\u30a4\u30ad\u304c\u30d0\u30fc\u30c1\u30e3\u30ebID\u306e\u30b9\u30ad\u30e3\u30f3\u306a\u3069\u3001\u5f7c\u3089\u304c\u9078\u629e\u3059\u308b\u4efb\u610f\u306e\u65b9\u6cd5\u3092\u4f7f\u7528\u3057\u3066\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decode_Nike_Clubs_success\"><\/span><strong>\u30ca\u30a4\u30ad\u30af\u30e9\u30d6\u306e\u6210\u529f\u3092\u89e3\u8aad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Everyone_can_join_Nike_the_experts_are_much_welcome\"><\/span>\u8ab0\u3067\u3082\u30ca\u30a4\u30ad\u306b\u53c2\u52a0\u3067\u304d\u3001\u5c02\u9580\u5bb6\u306f\u975e\u5e38\u306b\u6b53\u8fce\u3055\u308c\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-1024x719.jpg\" alt=\"Nike rewards' target audience\" class=\"wp-image-11346\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-1024x719.jpg 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-300x211.jpg 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-768x540.jpg 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-107x75.jpg 107w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-480x337.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Nike knows exactly its target audience\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u6700\u521d\u306b\u6ce8\u610f\u3059\u3079\u304d\u3053\u3068\u306f\u3001\u30ca\u30a4\u30ad\u306e\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\u30ca\u30a4\u30ad\u30ea\u30ef\u30fc\u30c9\u306f\u3001\u9ad8\u5ea6\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305f\u4f53\u9a13\u5831\u916c\u3092\u63d0\u4f9b\u3059\u308b\u9867\u5ba2\u6e80\u8db3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\u5f7c\u3089\u306f\u3001\u3053\u308c\u3089\u306e\u30a2\u30b9\u30ea\u30fc\u30c8\u304c\u672c\u5f53\u306b\u53c2\u52a0\u3057\u305f\u3044\u3068\u601d\u3046\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u306f\u5f7c\u3089\u306e\u8981\u4ef6\u3092\u6e80\u305f\u3057\u3001\u5f7c\u3089\u306e\u8cde\u54c1\u3092\u9867\u5ba2\u306e\u4fe1\u5ff5\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u5f7c\u3089\u306e\u8208\u5473\u3068\u4e00\u81f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u30ca\u30a4\u30ad\u306f\u30e1\u30f3\u30d0\u30fc\u304c\u4ed6\u306e\u30ca\u30a4\u30ad\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30e1\u30f3\u30d0\u30fc\u3068\u63a5\u7d9a\u3057\u3001\u4e00\u7dd2\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3059\u308b\u72ec\u5360\u30a4\u30d9\u30f3\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u306e\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f53\u9a13\u7684\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u7279\u5178\u306f\u3001\u9867\u5ba2\u3092\u3088\u304f\u77e5\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002\u5b9f\u969b\u306e\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u4fa1\u5024\u304c\u30ca\u30a4\u30ad\u306e\u6d88\u8cbb\u8005\u57fa\u76e4\u3092\u99c6\u52d5\u3057\u3001\u30ca\u30a4\u30ad\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u306f\u3053\u308c\u3092\u5341\u5206\u306b\u5b9f\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consistency_in_branding\"><\/span>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u4e00\u8cab\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"745\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-1024x745.png\" alt=\"Nike rewards Consistency in branding- Nike rewards case study\" class=\"wp-image-11347\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-1024x745.png 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-300x218.png 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-768x559.png 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-103x75.png 103w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-480x349.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30ca\u30a4\u30ad\u30e9\u30f3\u30af\u30e9\u30d6\u306eInstagram\u30d5\u30a9\u30ed\u30ef\u30fc\u306f\u3001\u30a2\u30c7\u30a3\u30c0\u30b9 Runtastic\u306e10\u500d\u9ad8\u3044\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u3059\u3079\u3066\u306e\u732e\u8eab\u7684\u306a\u9867\u5ba2\u8cfc\u5165\u306f\u3001\u52b9\u679c\u7684\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u304a\u304b\u3052\u3067\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u30b9\u30e0\u30fc\u30ba\u306b\u7d71\u5408\u3055\u308c\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u30ca\u30a4\u30ad\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u9023\u7d61\u3059\u308b\u305f\u3081\u5370\u8c61\u7684\u3067\u3059\u3002\u30ca\u30a4\u30ad\u306fInstagram\u3092\u4f7f\u7528\u3057\u3066\u30e9\u30f3\u30cb\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u63a8\u9032\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u62e1\u5927\u3057\u3001\u4eba\u3005\u3092\u5f15\u304d\u4ed8\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u3001\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7Instagram\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306f\u3001\u753b\u50cf\u306f\u4e3b\u306b\u30e1\u30f3\u30d0\u30fc\u3068\u5f7c\u3089\u306e\u559c\u3073\u3092\u793a\u3059\u3053\u3068\u306b\u3064\u3044\u3066\u3067\u3059\u3002\u30a2\u30c7\u30a3\u30c0\u30b9\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u305d\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u3088\u308a\u591a\u304f\u3001\u5e83\u544a\u30da\u30fc\u30b8\u306e\u3088\u3046\u3067\u3059\u3002\u9867\u5ba2\u306f\u30ca\u30a4\u30ad\u3092\u611b\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u5b66\u3076\u3053\u3068\u306f\u89aa\u3057\u307f\u3084\u3059\u304f\u611f\u3058\u3089\u308c\u3001\u3053\u308c\u306f\u3088\u304f\u77e5\u3089\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u65b0\u9bae\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u305f\u3081\u306e\u7406\u60f3\u7684\u306a\u30d6\u30ec\u30f3\u30c9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digitalized_experience_and_convenience\"><\/span>\u30c7\u30b8\u30bf\u30eb\u5316\u3055\u308c\u305f\u4f53\u9a13\u3068\u5229\u4fbf\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ca\u30a4\u30ad\u30a2\u30d7\u30ea\u306f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e2d\u5fc3\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\uff1b\u3053\u306e\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u30a2\u30d7\u30ea\u304c\u6700\u9ad8\u306e\u3082\u306e\u3067\u306a\u3044\u3068\u3057\u3066\u3082\u3002\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u306b\u306f4\u3064\u306e\u30a2\u30d7\u30ea\u304c\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u6226\u7565\u306f\u3001\u9867\u5ba2\u304c\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3088\u308a\u4fbf\u5229\u3067\u95a2\u4e0e\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e1\u30f3\u30d0\u30fc\u306f\u6d3b\u52d5\u3092\u76e3\u8996\u3057\u3001\u4eca\u5f8c\u306e\u6f5c\u5728\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u306e\u65b0\u3057\u3044\u901a\u77e5\u3092\u53d7\u3051\u53d6\u308a\u3001\u6700\u65b0\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30ca\u30a4\u30ad\u30b7\u30e7\u30c3\u30d7\u3084\u30a4\u30d9\u30f3\u30c8\u3067\u30a2\u30d7\u30ea\u3092\u30b9\u30ad\u30e3\u30f3\u3059\u308b\u9867\u5ba2\u306f\u7279\u5178\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30d7\u30ea\u306f\u9867\u5ba2\u3068\u76f8\u4e92\u4f5c\u7528\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u4f53\u9a13\u306b\u3088\u308a\u3001\u30e1\u30f3\u30d0\u30fc\u306f\u3069\u3053\u306b\u884c\u3063\u3066\u3082\u3001\u3044\u3064\u3067\u3082\u671b\u3080\u3068\u304d\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u6301\u3061\u6b69\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306f\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u304a\u3044\u3066\u5fc5\u9808\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u30ca\u30a4\u30ad\u30a2\u30d7\u30ea\u306f\u3001\u9867\u5ba2\u304c\u5fc5\u8981\u3068\u3059\u308b\u3068\u304d\u306b\u30ca\u30a4\u30ad\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u5e38\u306b\u305d\u3053\u306b\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Nike_rewards_still_needs_improvement\"><\/span>\u30ca\u30a4\u30ad\u5831\u916c\u304c\u307e\u3060\u6539\u5584\u304c\u5fc5\u8981\u306a\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ca\u30a4\u30ad\u306f\u591a\u304f\u306e\u6709\u76ca\u306a\u30ae\u30d5\u30c8\u3068\u30a4\u30d9\u30f3\u30c8\u3092\u63d0\u6848\u3057\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u305f\u3081\u306e\u5185\u90e8\u30a2\u30d7\u30ea\u306e\u4fbf\u5229\u306a\u74b0\u5883\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30e1\u30f3\u30d0\u30fc\u304c\u623b\u3063\u3066\u4ee5\u524d\u3088\u308a\u3082\u591a\u304f\u306e\u7279\u5178\u3092\u5f97\u308b\u6a5f\u4f1a\u304c\u4e0d\u8db3\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u591a\u3059\u304e\u308b\u3082\u306e\u306b\u306f\u305d\u306e\u88cf\u9762\u304c\u3042\u308a\u307e\u3059\u3002\u30ca\u30a4\u30ad\u306e\u30a2\u30d7\u30ea\u306f\u672c\u5f53\u306b\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u30e1\u30f3\u30d0\u30fc\u306b\u30a2\u30d7\u30ea\u304b\u3089\u30a2\u30d7\u30ea\u3078\u306e\u300c\u5909\u66f4\u300d\u306e\u611f\u899a\u3092\u4e0e\u3048\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u306f\u8ff7\u60d1\u3067\u3059\uff01&nbsp;<\/p>\n\n\n\n<p><strong><em>\u623b\u308a\u305f\u304f\u306a\u3044<\/em><\/strong><\/p>\n\n\n\n<p class=\"translation-block\">\u4ed6\u306e\u5831\u916c\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6a5f\u4f1a\u3068\u5f37\u529b\u306a\u7dad\u6301\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5927\u90e8\u5206\u306f\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5f7c\u3089\u306e\u4e3b\u8981\u306a\u76ee\u6a19\u306f\u53c2\u52a0\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3059\u3002<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lululemon<\/a>\u306f\u3001\u6210\u529f\u3057\u305f\u7d39\u4ecb\u3054\u3068\u306b\u9867\u5ba2\u306b\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001 <a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/tim-hortons-rewards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tim Hortons Rewards<\/a>\u306e\u3088\u3046\u306a\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u3059\u3079\u3066\u306e\u8cfc\u5165\u3067\u30dd\u30a4\u30f3\u30c8\u3092\u7a4d\u307f\u91cd\u306d\u307e\u3059\u3002VIP\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u304c<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Sephora Insiders<\/a>.\u306b\u306a\u308a\u3001\u7559\u307e\u308b\u3053\u3068\u3092\u5968\u52b1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ca\u30a4\u30ad\u306f\u521d\u56de\u8cfc\u5165\u8005\u306b\u3068\u3063\u3066\u7d20\u6674\u3089\u3057\u304f\u6709\u7528\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u552f\u4e00\u306e\u554f\u984c\u306f\u3001\u7d20\u6674\u3089\u3057\u3044\u30d7\u30ed\u30b0\u30e9\u30e0\u7279\u5178\u3092\u697d\u3057\u3093\u3067\u3044\u308b\u304c\u3001\u518d\u3073\u6765\u308b\u305f\u3081\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u9b45\u529b\u304c\u306a\u3044\u5834\u5408\u306b\u767a\u751f\u3057\u307e\u3059\u3002\u3053\u308c\u304c\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u30b7\u30b9\u30c6\u30e0\u3092\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u7406\u7531\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong><em>\u30a2\u30d7\u30ea\u7d71\u5408<\/em><\/strong><\/p>\n\n\n\n<p>\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u304c\u72ec\u5360\u7684\u306a\u7279\u5178\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30af\u30e9\u30d6\u3067\u3059\u3002\u30ca\u30a4\u30ad\u306e\u8cb7\u3044\u7269\u5ba2\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u307e\u305f\u306f4\u3064\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\uff1a\u30ca\u30a4\u30ad\u30e9\u30f3\u30af\u30e9\u30d6\u3001SNKRS\u3001\u30ca\u30a4\u30ad\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30af\u30e9\u30d6\u3001\u30ca\u30a4\u30ad\u30a2\u30d7\u30ea\u3067\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u53c2\u52a0\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30ca\u30a4\u30ad\u306f\u7570\u306a\u308b\u30a2\u30d7\u30ea\u3092\u6301\u3064\u30af\u30e9\u30d6\u306b\u5206\u304b\u308c\u3066\u304a\u308a\u3001\u4e0d\u4fbf\u3092\u5f15\u304d\u8d77\u3053\u3057\u3066\u3044\u307e\u3059\uff1a\u30ca\u30a4\u30ad\u306f\u591a\u3059\u304e\u308b\u30a2\u30d7\u30ea\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u65e5\u3001\u9867\u5ba2\u306f\u7121\u99c4\u306e\u306a\u3044\u30d7\u30ed\u30bb\u30b9\u3092\u611b\u3057\u3001\u5909\u66f4\u3092\u597d\u307f\u307e\u305b\u3093\u3002\u3059\u3079\u3066\u304c\u30a2\u30d7\u30ea\u3067\u8fc5\u901f\u306a\u52d5\u4f5c\u3067\u884c\u308f\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u30ca\u30a4\u30ad\u30a2\u30d7\u30ea\u306f\u3001\u30a2\u30d7\u30ea\u304b\u3089\u30a2\u30d7\u30ea\u3078\u79fb\u52d5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u6642\u9593\u306e\u7121\u99c4\u306e\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u30a2\u30d7\u30ea\u304c\u591a\u3044\u307b\u3069\u30011\u3064\u306e\u30a2\u30d7\u30ea\u3067\u3059\u3079\u3066\u306e\u6d3b\u52d5\u3092\u884c\u3048\u308b\u306e\u306b\u3001\u3088\u308a\u591a\u304f\u306e\u30e1\u30e2\u30ea\u304c\u53d6\u3089\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u5358\u4e00\u6a5f\u80fd\u306b\u30a2\u30d7\u30ea\u304c\u3042\u308b\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u3059\u3079\u3066\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u5229\u7528\u3059\u308b\u306e\u304c\u56f0\u96e3\u3060\u3068\u611f\u3058\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u6570\u306b\u3088\u3063\u3066\u656c\u9060\u3055\u308c\u308b\u6d88\u8cbb\u8005\u306f\u3001\u3069\u308c\u3082\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u306a\u3044\u3053\u3068\u3092\u9078\u629e\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30ca\u30a4\u30ad\u306f\u3001\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u30921\u3064\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u6539\u5584\u3067\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advice_for_the_Owners_Learn_and_follow_Nikes_successes\"><\/span>\u30aa\u30fc\u30ca\u30fc\u3078\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\uff1a\u30ca\u30a4\u30ad\u306e\u6210\u529f\u3092\u5b66\u3073\u3001\u5f93\u3046<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empathizing_is_the_best_way_to_connect\"><\/span>\u5171\u611f\u3059\u308b\u3053\u3068\u304c\u63a5\u7d9a\u3059\u308b\u6700\u826f\u306e\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30ca\u30a4\u30ad\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u8ab0\u3067\u3042\u308b\u304b\u3092\u6b63\u78ba\u306b\u77e5\u3063\u3066\u304a\u308a\u3001\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u3064\u3044\u3066\u5e83\u7bc4\u56f2\u306e\u7406\u89e3\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002. <a href=\"https:\/\/mymission.lamission.edu\/userdata\/schonfd\/docs\/Assignments\/NikeSegmentationandTargeting.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nike\u2019s main customer segment is about 15-40 years old<\/a>\u3067\u3001\u5e74\u9f62\u7bc4\u56f2\u306f\u304b\u306a\u308a\u5927\u304d\u3044\u3067\u3059\u304c\u3001\u30ca\u30a4\u30ad\u304c\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u306f\u3059\u3079\u3066\u306e\u5e74\u9f62\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ca\u30a4\u30ad\u306b\u5f93\u3063\u3066\u3001\u307e\u305a\u3001\u4e3b\u8981\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u5f7c\u3089\u304c\u597d\u3080\u3082\u306e\u3001\u305d\u3057\u3066\u5f7c\u3089\u306e\u5e74\u9f62\u3067\u901a\u5e38\u884c\u3046\u3053\u3068\u3092\u7279\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u7570\u306a\u308b\u30bf\u30a4\u30d7\u306e\u7fd2\u6163\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u305f\u3081\u306e\u3059\u3079\u3066\u306e\u5831\u916c\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3001\u3042\u306a\u305f\u306f\u30d6\u30e9\u30f3\u30c9\u3068\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u9593\u306e\u95a2\u4fc2\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integrating_online_and_offline_experience\"><\/span>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u4f53\u9a13\u306e\u7d71\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6280\u8853\u3068\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u6642\u4ee3\u306b\u751f\u304d\u308b\u4e2d\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5fc5\u8981\u306a\u69cb\u6210\u8981\u7d20\u3067\u3042\u308a\u3001\u7279\u306b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u3068\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u7af6\u4e89\u512a\u4f4d\u3067\u3059\u3002\u9867\u5ba2\u306f\u30b9\u30de\u30fc\u30c8\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u3063\u3066\u3069\u3053\u3067\u3082\u3001\u3044\u3064\u3067\u3082\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5230\u9054\u3067\u304d\u3001\u305d\u306e\u305f\u3081\u9867\u5ba2\u306e\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002\u30c7\u30d0\u30a4\u30b9\u3092\u4ecb\u3057\u3066\u3001\u9867\u5ba2\u306b\u30aa\u30d5\u30a1\u30fc\u3092\u901a\u77e5\u3067\u304d\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u5e38\u306b\u9867\u5ba2\u306e\u8fd1\u304f\u306b\u3042\u308b\u3053\u3068\u3092\u611f\u3058\u3055\u305b\u3001\u5f7c\u3089\u306e\u8cfc\u8cb7\u7fd2\u6163\u3092\u5171\u6709\u3059\u308b\u306e\u306b\u5341\u5206\u8fd1\u3044\u3068\u611f\u3058\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Learn_and_avoid_Nike_rewards_failures\"><\/span>\u30ca\u30a4\u30ad\u5831\u916c\u306e\u5931\u6557\u3092\u5b66\u3073\u3001\u907f\u3051\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Motivative_Factors_Affecting_Customer_Engagement\"><\/span>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u5f71\u97ff\u3059\u308b\u52d5\u6a5f\u8981\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ca\u30a4\u30ad\u306f\u4f55\u5343\u3082\u306e\u5272\u5f15\u3068\u72ec\u5360\u30a4\u30d9\u30f3\u30c8\u3067\u7d20\u6674\u3089\u3057\u3044\u7279\u5178\u3092\u63d0\u4f9b\u3057\u307e\u3059\u304c\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u4f1a\u793e\u3068\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u3001\u9577\u671f\u7684\u306b\u8208\u5473\u3092\u4fdd\u3064\u3082\u306e\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u904b\u55b6\u3059\u308b\u969b\u306b\u907f\u3051\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u3092\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u623b\u308b\u3088\u3046\u52d5\u6a5f\u4ed8\u3051\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u4e00\u56de\u8cfc\u5165\u306e\u9867\u5ba2\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u304c\u505c\u6ede\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u904b\u55b6\u306f\u5168\u304f\u52b9\u679c\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u76ee\u7684\u306f\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u518d\u3073\u8cfc\u5165\u3059\u308b\u306e\u306b\u975e\u5e38\u306b\u9b45\u529b\u7684\u3067\u3042\u308b\u3068\u611f\u3058\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3053\u308c\u3089\u306e\u53e4\u3044\u30e1\u30f3\u30d0\u30fc\u306e\u305f\u3081\u306b\u53ce\u76ca\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unified_customer_platforms_to_reduce_confusion\"><\/span>\u6df7\u4e71\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u76f8\u4e92\u4f5c\u7528\u306f\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u306e\u5468\u308a\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5897\u52a0\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u6570\u304c\u643a\u5e2f\u96fb\u8a71\u3092\u4f7f\u7528\u3057\u3066\u8cfc\u5165\u3092\u884c\u3044\u3001\u79fb\u52d5\u4e2d\u306b\u30a2\u30a4\u30c6\u30e0\u3092\u8ffd\u8de1\u3057\u3001\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u5168\u4f53\u7684\u306b\u304a\u91d1\u3092\u4f7f\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u304c\u5e97\u8217\u5185\u53d6\u5f15\u4e2d\u306b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7d71\u5408\u3059\u308b\u305f\u3081\u3001\u5c02\u9580\u5bb6\u306f\u30e2\u30d0\u30a4\u30eb\u3092\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u306e\u9593\u306e\u30ea\u30f3\u30af\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u5185\u306e\u591a\u3059\u304e\u308b\u30a2\u30d7\u30ea\u306f\u3001\u9867\u5ba2\u306b\u8907\u96d1\u3067\u3042\u308b\u3068\u304d\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306e\u6df1\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f97\u308b\u4ee3\u308f\u308a\u306b\u8ae6\u3081\u3055\u305b\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30d7\u30ea\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u5c0f\u3055\u306a\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u3082\u9ad8\u4fa1\u3067\u3059\uff1b\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u3068\u3057\u3066\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u591a\u304f\u306e\u304a\u91d1\u3092\u4f7f\u3046\u969b\u306b\u306f\u6ce8\u610f\u6df1\u304f\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u305f\u3081\u306b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d3\u30b8\u30cd\u30b9\u3092\u904b\u55b6\u3059\u308b\u305f\u3081\u306b\u9078\u629e\u3059\u308b\u591a\u304f\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_recap_and_secret_to_be_successful_with_your_loyalty_program\"><\/span>\u7c21\u5358\u306a\u8981\u7d04\u3068\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u79d8\u5bc6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ca\u30a4\u30ad\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u3092\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u3057\u3066\u5f93\u3063\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u306f\u5f37\u529b\u306a\u30a2\u30d7\u30ea\u3092\u904b\u55b6\u3057\u3001\u305d\u308c\u3092\u4f7f\u7528\u3057\u3066\u9867\u5ba2\u3068\u63a5\u7d9a\u3059\u308b\u65b9\u6cd5\u306e\u3044\u304f\u3064\u304b\u306e\u30ec\u30c3\u30b9\u30f3\u3092\u5b66\u3073\u307e\u3059\u3002<\/p>\n\n\n\n<p>Shopify\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30ca\u30a4\u30ad\u306e\u3088\u3046\u306a\u52b9\u679c\u7684\u306a\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c55\u958b\u3059\u308b\u8a55\u5224\u306e\u826f\u3044\u30e6\u30cb\u30c3\u30c8\u3092\u6c42\u3081\u308b\u5834\u5408\u3001BON Loyalty Rewards &amp; Referrals\u304c\u3042\u306a\u305f\u306e\u6700\u521d\u306e\u9078\u629e\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002BON\u306f\u3001\u30b9\u30c8\u30a2\u304c\u4e00\u56de\u9650\u308a\u306e\u8cfc\u5165\u8005\u3092\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u8005\u306b\u5909\u3048\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308bShopify\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30d3\u30eb\u30c0\u30fc\u3067\u3059\u3002\u9055\u3044\u3092\u697d\u3057\u3080\u305f\u3081\u306b3\u65e5\u9593\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u8a66\u3057\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/01\/feature-image-1-1024x576.webp\" alt=\"BON Loyalty Rewards &amp; Referrals features\" class=\"wp-image-10509\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/01\/feature-image-1-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/01\/feature-image-1-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/01\/feature-image-1-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/01\/feature-image-1-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/01\/feature-image-1-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Nike Membership rewards scheme is an intriguing example of a contemporary take on the traditional rewards program. To better understand this program&#8217;s features and what<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":11368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[222],"class_list":["post-11343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-loyalty-program-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=11343"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/11368"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=11343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=11343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=11343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}