{"id":11111,"date":"2024-03-23T10:43:31","date_gmt":"2024-03-23T10:43:31","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=11111"},"modified":"2024-06-21T03:51:46","modified_gmt":"2024-06-21T03:51:46","slug":"lululemon-rewards-program-case-study","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/","title":{"rendered":"\u30eb\u30eb\u30ec\u30e2\u30f3\u30fb\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\uff1a\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Introduction_to_the_Lululemon_Rewards_Program\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7d39\u4ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Deconstructing_the_Lululemon_Rewards_Program\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u89e3\u4f53<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#The_beginning_of_Lululemon_Membership\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e\u59cb\u307e\u308a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#The_benefits_of_Lululemon_Membership_Lululemon_rewards_program\" >The benefits of&nbsp; Lululemon Membership (Lululemon rewards program)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Lululemon_Essential_rewards_program\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Lululemon_Studio_rewards_program\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Lululemon-Peloton_partnership\" >\u30eb\u30eb\u30ec\u30e2\u30f3-\u30da\u30ed\u30c8\u30f3\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Why_the_New_Lululemon_Loyalty_Program_Test_Has_Been_a_Success\" >\u65b0\u3057\u3044\u30eb\u30eb\u30ec\u30e2\u30f3\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30c6\u30b9\u30c8\u304c\u6210\u529f\u3057\u305f\u7406\u7531&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Lululemon_rewards_program_went_beyond_points_rewards_program\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30dd\u30a4\u30f3\u30c8\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8d85\u3048\u305f<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Lululemons_Event_Marketing_Strategies\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30a4\u30d9\u30f3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Integrating_Experiential_Rewards_into_Loyalty_Programs\" >\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u4f53\u9a13\u5831\u916c\u306e\u7d71\u5408<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Community_at_the_Core\" >\u4e2d\u6838\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Lululemons_Lifestyle_Branding\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Lululemon_rewards_program_keeps_engaging_customers_through_social_media\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u95a2\u4e0e\u3055\u305b\u7d9a\u3051\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Lululemons_Approach_to_Influencer_Marketing\" >\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#A_Loyalty_Program_Supercharging_Social_Proof\" >\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u3092\u5897\u5f37\u3059\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2 translation-block'>\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e\u77ed\u6240\uff08\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\uff09<\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/lululemon-rewards-program-case-study\/#Final_thoughts\" >\u6700\u7d42\u7684\u306a\u8003\u3048<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction_to_the_Lululemon_Rewards_Program\"><\/span>\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7d39\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1998\u5e74\u306b\u30ab\u30ca\u30c0\u3067\u8a2d\u7acb\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u3059\u3067\u306b\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u6301\u3064\u30a2\u30c7\u30a3\u30c0\u30b9\u3084\u30ca\u30a4\u30ad\u306a\u3069\u306e\u4f1d\u8aac\u3068\u3069\u306e\u3088\u3046\u306b\u300c\u6226\u3046\u300d\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u30eb\u30eb\u30ec\u30e2\u30f3\u30a2\u30b9\u30ec\u30c1\u30ab\u306f\u3001\u5370\u8c61\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 - \u30eb\u30eb\u30ec\u30e2\u30f3\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u54c1\u8cea\u306e\u8863\u670d\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u5bc6\u63a5\u306b\u7d50\u5408\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u305d\u308c\u304c2022\u5e74\u306b\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u304c80%\u306e\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u3092\u8a87\u308b\u7406\u7531\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u62e1\u5f35\u306e\u65c5\u306e\u80cc\u5f8c\u306b\u3042\u308b\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u6226\u7565\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<p class=\"translation-block\">\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u9ad8\u7d1a\u30e8\u30ac\u30a2\u30a4\u30c6\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u306e\u6700\u826f\u306e\u4f8b\u306e\u4e00\u3064\u3067\u3059\u3002\u5f7c\u3089\u306f\u5e78\u798f\u3092\u6c42\u3081\u308b\u6d3b\u767a\u306a\u30e1\u30f3\u30d0\u30fc\u306e\u5805\u56fa\u306a\u30b0\u30eb\u30fc\u30d7\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u30022022\u5e74\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306fPiper Sandler\u306e\u7b2c42\u56de\u3067Z\u4e16\u4ee3\u306e\u6d88\u8cbb\u8005\u304c\u304a\u6c17\u306b\u5165\u308a\u3068\u8a55\u4fa1\u3057\u305fE\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3067<a href=\"https:\/\/www.pipersandler.com\/sites\/default\/files\/document\/TSWT_Fall22_Infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Top 5 ranking for e-commerce sites<\/a> \u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u6570\u5b57\u306f\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u6df7\u5408\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u69cb\u7bc9\u304c\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/shop.lululemon.com\/community\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the Lululemon community<\/a>\u306f\u91cd\u8981\u3067\u6709\u5229\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u306f\u4e3b\u8981\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5f15\u304d\u4ed8\u3051\u308b\u300c\u9b42\u300d\u3068\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3088\u304f\u884c\u3044\u307e\u3057\u305f\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u5897\u52a0\u3055\u305b\u307e\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u6d3b\u7528\u3057\u3001\u58f2\u4e0a\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5897\u52a0\u3055\u305b\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u3057\u3066\u30eb\u30eb\u30ec\u30e2\u30f3\u306b\u5f93\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deconstructing_the_Lululemon_Rewards_Program\"><\/span><strong>\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u89e3\u4f53<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1.webp\" alt=\"Source from the Lululemon membership webpage\" class=\"wp-image-11112\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-300x114.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-768x292.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-150x57.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/1-480x182.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u6709\u540d\u4eba\u306f\u4e0d\u8981 - \u3059\u3079\u3066\u540c\u3058\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u666e\u901a\u306e\u4eba\u3005\n<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_beginning_of_Lululemon_Membership\"><\/span><strong>\u30eb\u30eb\u30ec\u30e2\u30f3\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e\u59cb\u307e\u308a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2018\u5e74\u4ee5\u6765\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u6709\u6599\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u8a66\u9a13\u8a08\u753b\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u671f\u9593\u4e2d\u3001\u7d99\u7d9a\u7684\u306b\u958b\u767a\u3055\u308c\u3001\u4fee\u6b63\u3055\u308c\u307e\u3057\u305f\u3002\u9867\u5ba2\u306f100\u30c9\u30eb\u4ee5\u4e0a\u3092\u652f\u6255\u3044\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u304b\u3089\u3088\u308a\u6709\u76ca\u306a\u7279\u6a29\u30aa\u30d5\u30a1\u30fc\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u7121\u6599\u306e\u3088\u308a\u901f\u3044\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u3001\u8abf\u6574\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3001\u7279\u5225\u306a\u30e1\u30f3\u30d0\u30fc\u9650\u5b9a\u88fd\u54c1\u304c\u542b\u307e\u308c\u307e\u3059\u30022022\u5e74\u306b\u30d1\u30a4\u30ed\u30c3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b8c\u4e86\u3057\u305f\u5f8c\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u516c\u5f0f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u306f2023\u5e74\u306b\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6539\u4fee\u3057\u30012\u3064\u306e\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u968e\u5c64\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u3078\u306e\u53c2\u52a0\u306f\u7121\u6599\u3067\u3059\u3002\u30e1\u30f3\u30d0\u30fc\u3068\u3057\u3066\u5e97\u8217\u5185\u307e\u305f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u969b\u306b\u3001\u591a\u304f\u306e\u4fa1\u5024\u3042\u308b\u72ec\u5360\u7684\u306a\u8ffd\u52a0\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002\u6708\u984d\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306a\u6709\u6599\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u968e\u5c64\u3067\u3042\u308b\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u305f\u3081\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading translation-block\">\u30eb\u30eb\u30ec\u30e2\u30f3\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e\u5229\u70b9\uff08\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\uff09<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lululemon_Essential_rewards_program\"><\/span>\u30eb\u30eb\u30ec\u30e2\u30f3\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2.webp\" alt=\"Lululemon Essential Advantages (from Lululemon rewards program)\" class=\"wp-image-11113\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-300x211.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-768x539.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-107x75.webp 107w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/2-480x337.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30eb\u30eb\u30ec\u30e2\u30f3\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u306e\u5229\u70b9\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u304c\u30e1\u30f3\u30d0\u30fc\u306b\u63d0\u6848\u3057\u305f\u5229\u70b9\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\uff01\u57fa\u672c\u968e\u5c64\u3067\u306e\u7121\u6599\u53c2\u52a0\u3067\u3059\u304c\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30e1\u30f3\u30d0\u30fc\u3068\u3057\u30666\u3064\u306e\u30aa\u30d5\u30a1\u30fc\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u5b9f\u7528\u7684\u3067\u3059\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u88fd\u54c1\u30c9\u30ed\u30c3\u30d7\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\uff1a\u58f2\u308a\u5207\u308c\u308b\u88fd\u54c1\u306b\u8fc5\u901f\u306b\u5230\u9054<\/li>\n\n\n\n<li class=\"translation-block\">\u30bb\u30fc\u30eb\u5546\u54c1\u306e\u4ea4\u63db\u307e\u305f\u306f\u30af\u30ec\u30b8\u30c3\u30c8\u3001\u30ec\u30b7\u30fc\u30c8\u4e0d\u8981\u3068\u8fc5\u901f\u306a\u8fd4\u54c1\u3068\u7121\u6599\u306e\u88fe\u4e0a\u3052\uff1a\u3053\u308c\u3089\u306e\u5229\u70b9\u306f\u76f4\u63a5\u9867\u5ba2\u306b\u95a2\u4fc2\u3057\u307e\u3059\u3002\u8863\u670d\u306e\u5909\u66f4\u3084\u8fd4\u54c1\u3001\u307e\u305f\u306f\u7121\u6599\u306e\u88fe\u4e0a\u3052\u306f\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u304c\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30e1\u30f3\u30d0\u30fc\u3092\u72ec\u5360\u7684\u306b\u6271\u3046\u3053\u3068\u3092\u793a\u3057\u307e\u3059<\/li>\n\n\n\n<li class=\"translation-block\">\u30d0\u30fc\u30c1\u30e3\u30eb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30a4\u30d9\u30f3\u30c8\uff1a\u9867\u5ba2\u4f53\u9a13\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\uff1a\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30e1\u30f3\u30d0\u30fc\u306f\u30b9\u30bf\u30b8\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u53c2\u52a0\u3057\u3001\u9650\u5b9a\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u30af\u30e9\u30b9\u3092\u4f53\u9a13\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e\u4e3b\u8981\u76ee\u6a19\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u3092\u30b9\u30bf\u30b8\u30aa\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306b\u5c0e\u304f\u3053\u3068\u3067\u3059\u3002\u30b9\u30bf\u30b8\u30aa\u30e1\u30f3\u30d0\u30fc\u306b\u306a\u308b\u5229\u70b9\u3092\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lululemon_Studio_rewards_program\"><\/span>\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-1.webp\" alt=\" Lululemon Studio advantages from Lululemon rewards program\" class=\"wp-image-11114\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-1.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-1-300x185.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-1-768x474.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-1-122x75.webp 122w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/3-1-480x296.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> \u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u306e\u5229\u70b9\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u4e0a\u8a18\u306e\u3059\u3079\u3066\u306e\u5229\u70b9\u3092\u5f97\u308b\u3053\u3068\u306b\u52a0\u3048\u3066\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u30eb\u30eb\u30ec\u30e2\u30f3\u3067\u3088\u308a\u591a\u304f\u306e\u4f53\u9a13\u3092\u3057\u307e\u3059\u3002\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u611b\u597d\u5bb6\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3088\u308a\u95a2\u4e0e\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u8fd1\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">10,000\u4ee5\u4e0a\u306e\u4e16\u754c\u30af\u30e9\u30b9\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u3001\u7121\u5236\u9650\u306e\u4f53\u9a13\u5e97\u8217\u30af\u30e9\u30b9\u3001\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\uff1a\u63a8\u5968\u6d3b\u52d5\u306f\u30e8\u30ac\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u307e\u3059\u3002\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u3092\u597d\u3080\u4ed6\u306e\u4eba\u3005\u3067\u3055\u3048\u3001\u3053\u308c\u3089\u306e\u5bfe\u9762\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u5229\u70b9\u3092\u5f97\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30eb\u30eb\u30ec\u30e2\u30f3\u30ae\u30a2\u306e10%\u5272\u5f15\u3067\u9650\u5b9a\u7248\u30ea\u30ea\u30fc\u30b9\u307e\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30fc\u30eb\u5546\u54c1\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u968e\u5c64\u306b\u306f\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u30df\u30e9\u30fc\u304c\u5fc5\u8981\u3067\u3059\u3002\u76ee\u7684\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30af\u30e9\u30b9\u3067\u30e1\u30f3\u30d0\u30fc\u3092\u30ac\u30a4\u30c9\u3057\u3001\u5bb6\u3067\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u3053\u308c\u3089\u306e\u30df\u30e9\u30fc\u306f\u3001\u9867\u5ba2\u304c\u5b9a\u671f\u7684\u306b\u4f7f\u7528\u3057\u306a\u3044\u5834\u5408\u306f\u9ad8\u4fa1\u3067\u3001\u6700\u3082\u57fa\u672c\u7684\u306a\u30df\u30e9\u30fc\u3067\u5c11\u306a\u304f\u3068\u3082995\u30c9\u30eb\u3067\u3059\u3002\u5404\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u30af\u30e9\u30b9\u7528\u306b4\u7a2e\u985e\u306e\u30df\u30e9\u30fc\u304c\u3042\u308a\u307e\u3059\uff1a\u7b4b\u529b\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u3001\u30d0\u30ec\u30a8\u3001\u30d4\u30e9\u30c6\u30a3\u30b9\u3001\u592a\u6975\u62f3\u3001\u30c0\u30f3\u30b9\u30ab\u30fc\u30c7\u30a3\u30aa\u3001\u30e8\u30ac\u3001\u30ab\u30fc\u30c7\u30a3\u30aa\u3001\u30d0\u30ec\u30a8\u3001\u30dc\u30af\u30b7\u30f3\u30b0\u3001\u30d6\u30fc\u30c8\u30ad\u30e3\u30f3\u30d7\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"911\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/4.webp\" alt=\"\u30eb\u30eb\u30ec\u30e2\u30f3\u30df\u30e9\u30fc\u306e\u4fa1\u683c\u5e2f \" class=\"wp-image-11115\" style=\"width:837px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/4.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/4-300x267.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/4-768x683.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/4-84x75.webp 84w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/4-480x427.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30eb\u30eb\u30ec\u30e2\u30f3\u30df\u30e9\u30fc\u306e\u4fa1\u683c\u5e2f\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u3057\u304b\u3057\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30df\u30e9\u30fc\u30c7\u30d0\u30a4\u30b9\u306f\u3001\u305d\u306e\u4fa1\u683c\u3068\u8907\u96d1\u3055\u306e\u305f\u3081\u306b\u5931\u6557\u3067\u3059\u3002\u30da\u30ed\u30c8\u30f3\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u4e21\u793e\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3042\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30d4\u30dc\u30c3\u30c8\u3057\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u30af\u30e9\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u30da\u30ed\u30c8\u30f3\u306f\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30de\u30b9\u30bf\u30fc\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u3088\u308a\u826f\u3044\u4f53\u9a13\u3068\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30af\u30e9\u30b9\u3067\u30eb\u30eb\u30ec\u30e2\u30f3\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lululemon-Peloton_partnership\"><\/span>\u30eb\u30eb\u30ec\u30e2\u30f3-\u30da\u30ed\u30c8\u30f3\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-1024x576.webp\" alt=\"\u30eb\u30eb\u30ec\u30e2\u30f3-\u30da\u30ed\u30c8\u30f3\u95a2\u4fc2\u3092\u793a\u3059\u88fd\u54c1 \" class=\"wp-image-11116\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/5-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30eb\u30eb\u30ec\u30e2\u30f3-\u30da\u30ed\u30c8\u30f3\u95a2\u4fc2\u3092\u793a\u3059\u88fd\u54c1 <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30eb\u30eb\u30ec\u30e2\u30f3\u3068\u30da\u30ed\u30c8\u30f3\u306f <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230927420138\/en\/lululemon-and-Peloton-Announce-Five-Year-Strategic-Global-Partnership\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">five-year relationship<\/a>\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002\u30da\u30ed\u30c8\u30f3\u306fLULU\u306b\u30c7\u30b8\u30bf\u30eb\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30a6\u30a7\u30a2\u3092\u4f9b\u7d66\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u30b9\u30bf\u30b8\u30aa\u30ac\u30b8\u30a7\u30c3\u30c8\u3067\u30da\u30ed\u30c8\u30f3\u306e\u4f55\u5343\u3082\u306e\u8cea\u306e\u9ad8\u3044\u30af\u30e9\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30d7\u30ea\u306f\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u7121\u6599\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e1300\u4e07\u4eba\u4ee5\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30da\u30ed\u30c8\u30f3\u306e\u7279\u5225\u7d20\u6750\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8a31\u53ef\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4eca\u5e74\u672b\u307e\u3067\u306b\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3082\u306f\u3084\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u30df\u30e9\u30fc\u30c7\u30d0\u30a4\u30b9\u306e\u8ca9\u58f2\u3092\u884c\u3044\u307e\u305b\u3093\u3002\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4ee5\u524d\u306b\u8cfc\u5165\u3057\u305f\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u4f9d\u7136\u3068\u3057\u3066\u610f\u56f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5354\u529b\u3057\u305f\u8863\u670d\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5e97\u8217\u5185\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u3067\u3001\u30da\u30ed\u30c8\u30f3\u5c0f\u58f2\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u95a2\u4fc2\u306b\u3088\u308a\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30da\u30ed\u30c8\u30f3\u306e600\u4e07\u4eba\u4ee5\u4e0a\u306e\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u52a0\u5165\u8005\u306b\u30eb\u30eb\u30ec\u30e2\u30f3\u3092\u5230\u9054\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30da\u30ed\u30c8\u30f3\u306e\u30a4\u30f3\u30b9\u30c8\u30e9\u30af\u30bf\u30fc\u3082\u30eb\u30eb\u30ec\u30e2\u30f3\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306e\u5f79\u5272\u3092\u62c5\u3046\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u3068\u30da\u30ed\u30c8\u30f3\u306f\u3001\u5f7c\u3089\u306e\u5f37\u307f\u306b\u623b\u3063\u305f\u305f\u3081\u3001\u5408\u4f75\u304b\u3089\u5229\u76ca\u3092\u5f97\u307e\u3057\u305f\u3002\u30df\u30e9\u30fc\u3068\u30b9\u30bf\u30b8\u30aa\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ca9\u58f2\u306f\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u5f37\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u3001\u30da\u30ed\u30c8\u30f3\u3068\u306e\u5354\u529b\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u696d\u754c\u3067\u7a4d\u6975\u7684\u306a\u5171\u9cf4\u3092\u6301\u3061\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u53ce\u76ca\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_New_Lululemon_Loyalty_Program_Test_Has_Been_a_Success\"><\/span><strong>\u65b0\u3057\u3044\u30eb\u30eb\u30ec\u30e2\u30f3\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30c6\u30b9\u30c8\u304c\u6210\u529f\u3057\u305f\u7406\u7531&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lululemon_rewards_program_went_beyond_points_rewards_program\"><\/span>\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30dd\u30a4\u30f3\u30c8\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8d85\u3048\u305f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lululemons_Event_Marketing_Strategies\"><\/span><em>\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30a4\u30d9\u30f3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u305d\u306e\u4e2d\u6838\u306b\u304a\u3044\u3066\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308a\u3001\u7279\u306b\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u7fa4\u8846\u306e\u529b\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u304c\u30eb\u30eb\u30ec\u30e2\u30f3\u3067\u4f55\u304b\u3092\u8cfc\u5165\u3059\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306b\u30c8\u30ec\u30f3\u30c7\u30a3\u306a\u30ec\u30a4\u30e4\u30fc\u30c9\u30d0\u30c3\u30b0\u3092\u4e0e\u3048\u307e\u3059\u3002\u305d\u308c\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30ca\u30d6\u30eb\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u30b8\u30e0\u3001\u6c34\u6cf3\u3001\u98df\u6599\u54c1\u8cb7\u3044\u7269\u3001\u305d\u3057\u3066\u4e00\u822c\u7684\u306b\u3059\u3079\u3066\u306e\u6a5f\u4f1a\u306b\u884c\u304f\u969b\u306b\u305d\u308c\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u30c8\u30fc\u30c8\u30d0\u30c3\u30b0\u306f\u9867\u5ba2\u306b\u3068\u3063\u3066\u6709\u7528\u306a\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3067\u3059\u304c\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306b\u3068\u3063\u3066\u3001\u30d0\u30c3\u30b0\u306f\u5e83\u544a\u306e\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u5e97\u8217\u306f\u4e3b\u306b\u4ed6\u306e\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u306b\u52a0\u3048\u3066\u30e8\u30ac\u30af\u30e9\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30e8\u30ac\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306f\u3001\u5e97\u8217\u3067\u76f4\u63a5\u5b66\u3073\u3001\u7df4\u7fd2\u3067\u304d\u3001\u30e8\u30ac\u611b\u597d\u5bb6\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u306e\u4f53\u9a13\u8ca9\u58f2\u306f\u3001\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4fc3\u9032\u3057\u3001\u5404\u5e97\u8217\u306b\u5b89\u5b9a\u3057\u305f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integrating_Experiential_Rewards_into_Loyalty_Programs\"><\/span><em>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u4f53\u9a13\u5831\u916c\u306e\u7d71\u5408<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5f93\u3063\u3066\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u611b\u597d\u5bb6\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u80b2\u6210\u3057\u307e\u3057\u305f\u3002\u9867\u5ba2\u304c\u9031\u520a\u5e97\u8217\u5185\u30e8\u30ac\u30af\u30e9\u30b9\u306b\u53c2\u52a0\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u53c2\u52a0\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u305f\u3081\u306e\u6700\u826f\u306e\u30c1\u30e3\u30cd\u30eb\u306e\u4e00\u3064\u306f\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0 - \u30eb\u30eb\u30ec\u30e2\u30f3\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u3068\u30eb\u30eb\u30ec\u30e2\u30f3\u30b9\u30bf\u30b8\u30aa\u306e\u4e21\u65b9\u3092\u901a\u3058\u3066\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5730\u57df\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u6d3b\u52d5\u3068\u3057\u3066\u7d20\u6674\u3089\u3057\u3044<a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2023\/08\/29\/why-companies-should-offer-experiential-rewards-and-how-to-get-started\/?sh=72651bb7336d\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">experiential reward<\/a>\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6d3b\u52d5\u306f\u3001\u5c4b\u5185\u3068\u5c4b\u5916\u3067\u983b\u7e41\u306b\u67d4\u8edf\u306b\u958b\u50ac\u3055\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5e83\u3081\u308b\u30e1\u30c7\u30a3\u30a2\u3068\u3001\u4fa1\u5024\u304c\u3042\u308a\u8208\u5473\u6df1\u3044\u9867\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u3067\u3042\u308b\u305f\u3081\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Community_at_the_Core\"><\/span>\u4e2d\u6838\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lululemons_Lifestyle_Branding\"><\/span>\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6.webp\" alt=\"\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u3067\u4f7f\u7528\u3055\u308c\u308b\u30eb\u30eb\u30ec\u30e2\u30f3\u88fd\u54c1\" class=\"wp-image-11117\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/6-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u3067\u4f7f\u7528\u3055\u308c\u308b\u30eb\u30eb\u30ec\u30e2\u30f3\u88fd\u54c1\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u4eca\u65e5\u3001\u4eba\u3005\u306f\u5065\u5eb7\u7684\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002\u5065\u5eb7\u7684\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3068\u4eee\u5b9a\u3055\u308c\u308b\u30ef\u30fc\u30af\u30e9\u30a4\u30d5\u30d0\u30e9\u30f3\u30b9\u306f\u3001\u4eba\u3005\u304c\u9054\u6210\u3057\u3088\u3046\u3068\u3059\u308b\u6b32\u6c42\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8003\u3048\u65b9\u306b\u3088\u308a\u3001\u300c\u30a2\u30b9\u30ec\u30b8\u30e3\u30fc\u300d\u304c\u8fd1\u5e74\u306e\u65b0\u3057\u3044\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u51fa\u73fe\u3057\u307e\u3057\u305f\u3002\u500b\u4eba\u304c\u65e5\u5e38\u751f\u6d3b\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u670d\u3092\u7740\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u305d\u308c\u3068\u540c\u6642\u306b\u3001\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u306b\u9069\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u6349\u3048\u3066\u30011998\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3053\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c8\u30ec\u30f3\u30c9\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u73fe\u8c61\u306b\u304a\u3044\u3066\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u9ad8\u5ea6\u306b\u6280\u8853\u7684\u3067\u3001\u5feb\u9069\u3067\u3001\u7f8e\u7684\u306b\u9b45\u529b\u7684\u306a\u751f\u5730\u306b\u96c6\u4e2d\u3059\u308b\u72ec\u7279\u306e\u5e02\u5834\u5230\u9054\u65b9\u6cd5\u3067\u6709\u540d\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u4e2d\u6838\u4fa1\u5024\u3092\u5f62\u6210\u3059\u308b\u539f\u5247\u3067\u3059\u3002\u5065\u5eb7\u7684\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3068\u300c\u6c57\u306e\u751f\u6d3b\u3092\u751f\u304d\u308b\u300d\u54f2\u5b66\u306b\u5411\u3051\u305f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lululemon_rewards_program_keeps_engaging_customers_through_social_media\"><\/span>\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u95a2\u4e0e\u3055\u305b\u7d9a\u3051\u308b<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7.webp\" alt=\"Lululemon\u2019s community activities through media to marketing for lululemon rewards program\" class=\"wp-image-11118\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-300x168.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-768x431.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-134x75.webp 134w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/7-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u305f\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u6d3b\u52d5\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30b9\u30dd\u30fc\u30c4\u30b9\u30fc\u30d1\u30fc\u30b9\u30bf\u30fc\u306b\u3088\u308b\u5e83\u544a\u306b\u4f55\u5343\u30c9\u30eb\u3082\u8cbb\u3084\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u4ee3\u308f\u308a\u306b\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u6d88\u8cbb\u8005\u306e\u9593\u306e\u611f\u60c5\u7684\u306a\u63a5\u7d9a\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e97\u8217\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3068\u3057\u3066\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30e8\u30ac\u6559\u5e2b\u307e\u305f\u306f\u30b9\u30dd\u30fc\u30c4\u306b\u60c5\u71b1\u3092\u6301\u3064\u666e\u901a\u306e\u500b\u4eba\u3092\u597d\u307f\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u7279\u5b9a\u306e\u6570\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u6301\u3064\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3067\u3059\u3002\u305d\u306e\u30b9\u30dd\u30fc\u30c4\u3067\u540c\u3058\u8003\u3048\u3092\u6301\u3064\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u901a\u3058\u3066\u4fe1\u983c\u3092\u4f5c\u6210\u3057\u3001\u5e02\u5834\u306b\u53c2\u5165\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u540c\u3058\u30ec\u30d9\u30eb\u306e\u77e5\u8b58\u3084\u8208\u596e\u3092\u6301\u3064\u5c0f\u3055\u306a\u30b0\u30eb\u30fc\u30d7\u306e\u4eba\u3005\u3068\u8a71\u3059\u3053\u3068\u306f\u3001\u306f\u308b\u304b\u306b\u7c21\u5358\u3067\u3059\u3002\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3059\u3079\u3066\u306e\u7a2e\u985e\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u4e00\u3064\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f7f\u7528\u3059\u308b\u9593\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u308c\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5e02\u5834\u3067\u306e\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u6700\u8fd1\u306e\u8a55\u5224\u306b\u3088\u3063\u3066\u8a3c\u660e\u3055\u308c\u308b\u3088\u3046\u306b\u6a5f\u80fd\u3057\u307e\u3059\u3002\u5f7c\u3089\u306f\u6d88\u8cbb\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5897\u52a0\u3055\u305b\u3001\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u8c4a\u304b\u306b\u3057\u3001\u88fd\u54c1\u8cfc\u5165\u3092\u4e0a\u3052\u307e\u3059\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6210\u529f\u306f\u3001\u652f\u51fa\u9867\u5ba2\u306e\u30c8\u30c3\u30d7<a href=\"https:\/\/www.mbi-deepdives.com\/lulu\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">92% retention rate for the top 20% of their spending customers<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lululemons_Approach_to_Influencer_Marketing\"><\/span>\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/9-1024x585.webp\" alt=\"\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u5f71\u97ff\u6559\u5e2b\u304c\u958b\u50ac\u3057\u305f\u30e8\u30ac\u30af\u30e9\u30b9\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u9593\" class=\"wp-image-11119\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/9-1024x585.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/9-300x171.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/9-768x439.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/9-131x75.webp 131w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/9-480x274.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u5f71\u97ff\u6559\u5e2b\u304c\u958b\u50ac\u3057\u305f\u30e8\u30ac\u30af\u30e9\u30b9\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u9593\n<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3001\u30e8\u30ac\u3001\u5e78\u798f\u3092\u5fc5\u9808\u69cb\u6210\u8981\u7d20\u3068\u3057\u3066\u5968\u52b1\u3057\u307e\u3059\u3002\u3053\u306e\u8003\u3048\u3092\u793e\u4f1a\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u4eba\u3005\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3059\u308b\u3088\u308a\u3082\u53cb\u4eba\u3092\u4fe1\u3058\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u306b\u60c5\u71b1\u7684\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5f7c\u3089\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u6709\u540d\u306a\u5730\u5143\u306e\u30e8\u30ac\u6559\u5e2b\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30c8\u30ec\u30fc\u30ca\u30fc\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u898b\u3064\u3051\u307e\u3059\u3002\u5f7c\u3089\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u305d\u308c\u307b\u3069\u6709\u540d\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3068\u30e8\u30ac\u306e\u5206\u91ce\u3067\u306f\u3001\u5f7c\u3089\u306f\u591a\u304f\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u306e\u4e00\u5b9a\u306e\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u6295\u7a3f\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u304c\u62e1\u5927\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3082\u6ce8\u610f\u3092\u6255\u3044\u307e\u3059\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u611f\u60c5\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u305d\u306e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4e3b\u8981\u6226\u7565\u3068\u3057\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u304b\u3089\u306e\u7a4d\u6975\u7684\u3067\u652f\u63f4\u7684\u306a\u6295\u7a3f\u3067\u6e80\u3061\u305f\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3053\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u3001\u6d3b\u52d5\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u5468\u308a\u306e\u6240\u5c5e\u611f\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5e83\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>Instagram\u3067\u306e\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u4e2d\u306b\u30eb\u30eb\u30ec\u30e2\u30f3\u88fd\u54c1\u3092\u7740\u7528\u3057\u3066\u3044\u308b\u4eba\u3005\u306e\u753b\u50cf\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6d3b\u52d5\u306f\u3001\u591a\u6570\u306e\u65b0\u3057\u3044\u9867\u5ba2\u306b\u5230\u9054\u3057\u3001\u58f2\u4e0a\u3092\u62bc\u3057\u4e0a\u3052\u307e\u3059\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u3053\u308c\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65b9\u6cd5\u3092\u4f7f\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30e8\u30ac\u3068\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u611b\u597d\u5bb6\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u30eb\u30eb\u306e\u8a55\u5224\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5927\u5e45\u306a\u53ce\u76ca\u5897\u52a0\u3068\u6d88\u8cbb\u8005\u306e\u9ad8\u3044\u7dad\u6301\u3092\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Loyalty_Program_Supercharging_Social_Proof\"><\/span>\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u3092\u5897\u5f37\u3059\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u304b\u3089\u306e\u7a4d\u6975\u7684\u3067\u652f\u63f4\u7684\u306a\u6295\u7a3f\u3067\u6e80\u3061\u305f\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3053\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u3001\u6d3b\u52d5\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u5468\u308a\u306e\u6240\u5c5e\u611f\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5e83\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>Instagram\u3067\u306e\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u4e2d\u306b\u30eb\u30eb\u30ec\u30e2\u30f3\u88fd\u54c1\u3092\u7740\u7528\u3057\u3066\u3044\u308b\u4eba\u3005\u306e\u753b\u50cf\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6d3b\u52d5\u306f\u3001\u591a\u6570\u306e\u65b0\u3057\u3044\u9867\u5ba2\u306b\u5230\u9054\u3057\u3001\u58f2\u4e0a\u3092\u62bc\u3057\u4e0a\u3052\u307e\u3059\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u3053\u308c\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65b9\u6cd5\u3092\u4f7f\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30e8\u30ac\u3068\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u611b\u597d\u5bb6\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u30eb\u30eb\u306e\u8a55\u5224\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5927\u5e45\u306a\u53ce\u76ca\u5897\u52a0\u3068\u6d88\u8cbb\u8005\u306e\u9ad8\u3044\u7dad\u6301\u3092\u5f97\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8.webp\" alt=\" A Lululemon community outdoor activities\" class=\"wp-image-11120\" style=\"width:842px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8-300x150.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8-768x384.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8-150x75.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/8-480x240.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> A Lululemon community outdoor activities\n<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading translation-block\">\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e\u77ed\u6240\uff08\u30eb\u30eb\u30ec\u30e2\u30f3\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\uff09<\/h2>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u30e1\u30f3\u30d0\u30fc\u306b\u306a\u308b\u3053\u3068\u3067\u3001\u3057\u304b\u3057\u3001\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u4ed6\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u540c\u3058\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u305d\u308c\u307b\u3069\u72ec\u5360\u7684\u3067\u306f\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5fe0\u5b9f\u306a\u6d88\u8cbb\u8005\u304c\u975e\u5e38\u306b\u7279\u5225\u3067\u3042\u308b\u5834\u6240\u3067\u3059\u3002\u5f7c\u3089\u306f\u591a\u304f\u306e\u30af\u30fc\u30dd\u30f3\u3068\u5272\u5f15\u3092\u5f97\u308b\u304b\u3001\u30d9\u30fc\u30b9\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u30eb\u30fc\u30eb\u304c\u9069\u7528\u3055\u308c\u308b\u5834\u5408\u306f\u7121\u6599\u30a2\u30a4\u30c6\u30e0\u3055\u3048\u5f97\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u901a\u3058\u3066\u611f\u8b1d\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u9867\u5ba2\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u95a2\u4fc2\u304c\u8fd1\u3044\u7406\u7531\u306f\u3001\u4ed6\u306e\u7279\u5225\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u611f\u3058\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5831\u916c\u304c\u5168\u304f\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u3001\u7279\u5225\u306a\u65e5\u306e\u5831\u916c\u3001\u7279\u5225\u306a\u6271\u3044\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u3088\u308a\u9ad8\u3044\u968e\u5c64\u306b\u53c2\u52a0\u3059\u308c\u307010%\u306e\u5272\u5f15\u3092\u5f97\u308b\u3053\u3068\u306b\u52a0\u3048\u3066\u3002\u3055\u3089\u306b\u3001\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30dd\u30a4\u30f3\u30c8\u5831\u916c\u3092\u9069\u7528\u305b\u305a\u3001\u8cfc\u5165\u518d\u5ea6\u7387\u3092\u62bc\u3057\u4e0a\u3052\u308b\u8ca1\u653f\u7684\u52d5\u6a5f\u3082\u4e0e\u3048\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u304c\u79c1\u305f\u3061\u306b\u3082\u305f\u3089\u3059\u3082\u306e\u306f\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\uff1b\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u306f\u3001\u4eba\u3005\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u63a5\u7d9a\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u8208\u5473\u6df1\u304f\u3001\u9577\u671f\u9593\u3053\u306e\u5065\u5eb7\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u53c2\u52a0\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u3068\u611f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>\u6700\u7d42\u7684\u306a\u8003\u3048<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u3001\u670d\u3092\u58f2\u308b\u3053\u3068\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u307e\u305f\u3001\u5065\u5eb7\u7684\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u30a2\u30a4\u30b3\u30f3\u3067\u3042\u308a\u3001\u4eba\u3005\u304c\u305d\u308c\u3068\u95a2\u4e0e\u3059\u308b\u3068\u304d\u306e\u500b\u4eba\u7684\u6210\u9577\u306e\u78ba\u8a8d\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u30a4\u30e1\u30fc\u30b8\u306f\u3001\u3088\u308a\u826f\u3044\u793e\u4f1a\u306e\u305f\u3081\u306e\u7a4d\u6975\u7684\u3067\u652f\u63f4\u7684\u306a\u6d3b\u52d5\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u5065\u5eb7\u306a\u751f\u6d3b\u3078\u306e\u71b1\u610f\u3092\u5171\u6709\u3059\u308b\u4eba\u3005\u3092\u96c6\u3081\u308b\u3053\u3068\u306b\u512a\u79c0\u3067\u3057\u305f\u3002\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u5927\u304d\u306a\u8863\u670d\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u8cb4\u91cd\u306a\u6559\u8a13\u3067\u3059\u3002\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u306f\u3001\u5171\u6709\u30d3\u30b8\u30e7\u30f3\u306e\u53c2\u52a0\u8005\u3092\u5f15\u304d\u4ed8\u3051\u3001\u96c6\u3081\u308b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u53cd\u5bfe\u306e\u65b9\u5411\u306b\u9032\u307f\u307e\u3059\u3002\u591a\u304f\u306e\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u80cc\u5f8c\u306b\u3042\u308b\u771f\u306e\u4fa1\u5024\u3092\u898b\u3064\u3051\u308b\u4eba\u3005\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u7d9a\u3051\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u65e5\u3005\u5927\u304d\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u3068\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u5e97\u8217\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u3068\u5dee\u5225\u5316\u3059\u308b\u3053\u3068\u304c\u512a\u5148\u4e8b\u9805\u3067\u3059\u3002BON Loyalty Rewards\u3068Referrals\u3067\u3001\u5546\u4eba\u304c\u4e00\u56de\u9650\u308a\u306e\u8cfc\u5165\u8005\u3092\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u5909\u3048\u308b\u305f\u3081\u306b\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30e6\u30cb\u30fc\u30af\u306b\u3057\u307e\u3059\u3002BON Loyalty\u30673\u65e5\u9593\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u8a66\u3057\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4eca\u65e5<a href=\"https:\/\/2026.bonloyalty.com\/ja\/\" target=\"_blank\" rel=\"noreferrer noopener\">BON Loyalty<\/a>\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u4fc3\u9032\u3059\u308b\u5831\u916c\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u305f\u3081\u306b<a href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">visit our blog<\/a>\u3092\u8a2a\u554f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction to the Lululemon Rewards Program How can a brand established in 1998 in Canada \u201cfight\u201d with the legends, such as Adidas or Nike, that already<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":11122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[220,222],"class_list":["post-11111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-loyalty-program-examples","tag-loyalty-program-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=11111"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/11122"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=11111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=11111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=11111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}