{"id":11060,"date":"2024-03-21T04:39:46","date_gmt":"2024-03-21T04:39:46","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=11060"},"modified":"2024-06-21T03:49:28","modified_gmt":"2024-06-21T03:49:28","slug":"benefits-of-loyalty-programs-for-companies","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/","title":{"rendered":"\u4f01\u696d\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e10\u306e\u5229\u70b9\uff082024\u5e74\u66f4\u65b0\u7248\uff09"},"content":{"rendered":"<p>\u4f01\u696d\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u3092\u77e5\u308a\u305f\u3044\u3067\u3059\u304b\uff1f\u9577\u671f\u7684\u306a\u6210\u9577\u306b\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u6301\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u3055\u3089\u306b\u91cd\u8981\u3067\u3059\u3002\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u3088\u308a\u5fe0\u5b9f\u306b\u306a\u308a\u3001\u518d\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001e\u30b3\u30de\u30fc\u30b9\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u306e\u5834\u5408\u3067\u3082\u3001\u512a\u308c\u305f\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3059\u3079\u3066\u3092\u5909\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u5411\u3051\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u30d7\u30ed\u30b0\u30e9\u30e0\u306e10\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#10_Key_Benefits_Of_Loyalty_Programs_For_Companies\" >\u4f01\u696d\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e10\u306e\u4e3b\u8981\u306a\u5229\u70b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#1_Enhancing_Customer_Retention\" >1. \u9867\u5ba2\u7dad\u6301\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#2_Boosting_Customer_Lifetime_Value\" >2. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#3_Acquire_New_Customers\" >3. \u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#4_Strengthening_Brand_Loyalty\" >4. \u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#5_Increasing_Customer_Referrals\" >5. \u9867\u5ba2\u30ea\u30d5\u30a1\u30fc\u30e9\u30eb\u306e\u5897\u52a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#6_Increase_customers_average_order_value_AOV\" >6. \u9867\u5ba2\u306e\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\uff08AOV\uff09\u3092\u5897\u52a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#7_Enhancing_Customer_Experience\" >7. \u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#8_Create_A_Stronger_Brand_With_A_Loyal_Community\" >8. \u5fe0\u5b9f\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u3088\u308a\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u6210<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#9_Diversifying_Revenue_Streams\" >9. \u53ce\u76ca\u6e90\u306e\u591a\u69d8\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#10_Adapting_to_Market_Trends_and_Consumer_Needs\" >10. \u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3068\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u3078\u306e\u9069\u5fdc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/benefits-of-loyalty-programs-for-companies\/#Final_Thoughts\" >\u6700\u7d42\u7684\u306a\u8003\u3048<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Key_Benefits_Of_Loyalty_Programs_For_Companies\"><\/span><strong>\u4f01\u696d\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e10\u306e\u4e3b\u8981\u306a\u5229\u70b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2024\u5e74\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u3069\u3046\u601d\u3044\u307e\u3059\u304b\uff1f\u3082\u3061\u308d\u3093\uff01\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u73fe\u5728\u3001\u3053\u308c\u3089\u306f\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e10\u306e\u5229\u70b9\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u7bc9\u304d\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6539\u5584\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Enhancing_Customer_Retention\"><\/span><strong>1. \u9867\u5ba2\u7dad\u6301\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/enhancing-customer-retention-1024x576.webp\" alt=\"Increase Customer Retention \" class=\"wp-image-11061\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/enhancing-customer-retention-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/enhancing-customer-retention-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/enhancing-customer-retention-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/enhancing-customer-retention-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/enhancing-customer-retention-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Increase Customer Retention  <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">e\u30b3\u30de\u30fc\u30b9\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306b\u9078\u629e\u80a2\u304c\u591a\u3044\u4e2d\u3067<strong>\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3082\u3089\u3046\u3053\u3068<\/strong>\u304c\u7d99\u7d9a\u7684\u306a\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3088\u308a\u3082<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5\u301c25\u500d<\/a>\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5fe0\u5b9f\u6027\u306b\u5bfe\u3057\u3066\u30ea\u30ef\u30fc\u30c9\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u3088\u308a\u591a\u304f\u3092\u6c42\u3081\u3066\u623b\u3063\u3066\u304f\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002\u3053\u308c\u306f\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u8cde\u54c1\u30b7\u30b9\u30c6\u30e0\u3001\u7279\u5225\u306a\u53d6\u5f15\u3001\u307e\u305f\u306f\u652f\u51fa\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3066\u3088\u308a\u826f\u3044\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u8cde\u54c1\u306e\u968e\u5c64\u3067\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u307e\u305f\u3001\u4f01\u696d\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u9867\u5ba2\u306f\u3001\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e00\u90e8\u306b\u306a\u308b\u3068\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u306b\u306a\u308a\u307e\u3059\u3002\u826f\u3044\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u597d\u3080\u4eba\u3005\u304c\u4ed6\u306e\u4eba\u306b\u305d\u308c\u306b\u3064\u3044\u3066\u8a71\u3059\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u304c\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u672c\u5f53\u306b\u8f1d\u304f\u5834\u6240\u3067\u3059\u2014\u9867\u5ba2\u3068\u3064\u306a\u304c\u308a\u3001\u95a2\u4e0e\u3055\u305b\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Boosting_Customer_Lifetime_Value\"><\/span><strong>2. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/hbr.org\/2015\/11\/the-new-science-of-customer-emotions\" target=\"_blank\" rel=\"noreferrer noopener\">\u30cf\u30fc\u30d0\u30fc\u30c9\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001<strong>\u611f\u60c5\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u5171\u611f\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306f\u3001\u6e80\u8db3\u3057\u3066\u3044\u308b\u3060\u3051\u306e\u9867\u5ba2\u306e2\u500d\u306e\u652f\u51fa\u3092\u3059\u308b<\/strong>\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u305d\u308c\u306f\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u9577\u671f\u7684\u306b\u6210\u9577\u3057\u305f\u3044\u4f01\u696d\u306f\u3001\u9867\u5ba2\u3092\u3088\u308a\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3088\u308a\u9ad8\u3044\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3048\u3070\u3001\u30ca\u30a4\u30ad\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u4f8b\u5916\u7684\u306a\u7279\u5178\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30ca\u30a4\u30ad\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3057\u3001\u4ed6\u306e\u8ab0\u3088\u308a\u3082\u5148\u306b\u30b9\u30dd\u30fc\u30c4\u30b2\u30fc\u30e0\u306e\u30c1\u30b1\u30c3\u30c8\u3092\u5165\u624b\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30e1\u30f3\u30d0\u30fc\u306f\u4e00\u822c\u516c\u8846\u306e\u524d\u306b\u9650\u5b9a\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3068\u5546\u54c1\u30c7\u30d3\u30e5\u30fc\u3092\u95b2\u89a7\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/nike-loyalty-program-1024x576.webp\" alt=\"Nike's reward program has a lot of great perks.\" class=\"wp-image-11062\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/nike-loyalty-program-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/nike-loyalty-program-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/nike-loyalty-program-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/nike-loyalty-program-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/nike-loyalty-program-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Nike&#8217;s reward program has a lot of great perks. <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u3053\u308c\u3089\u306e\u5546\u54c1\u306e\u591a\u304f\u306f\u9650\u5b9a\u7248\u3067\u30b3\u30ec\u30af\u30bf\u30fc\u30ba\u30a2\u30a4\u30c6\u30e0\u306b\u306a\u308b\u305f\u3081\u3001\u30ca\u30a4\u30ad\u30ed\u30a4\u30e4\u30ea\u30b9\u30c8\u306f\u3053\u308c\u3089\u306e\u7279\u5178\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u308c\u306f\u3001\u5f7c\u3089\u304c\u30dd\u30a4\u30f3\u30c8\u3092\u53ce\u96c6\u3057\u7d9a\u3051\u3001\u8cde\u54c1\u3092\u53d7\u3051\u53d6\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u30b9\u30c8\u30a2\u3067\u306e\u3088\u308a\u591a\u304f\u306e\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Acquire_New_Customers\"><\/span><strong>3. \u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u4eca\u65e5\u306e\u7af6\u4e89\u5e02\u5834\u3067\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306b\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u91cd\u8981\u3067\u3059\u3002\u4f01\u696d\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u306f\u3001\u4ee5\u524d\u306f\u4e3b\u306b\u65e2\u306b\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u304c\u3001\u4eca\u3067\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3082\u4fbf\u5229\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u304a\u91d1\u306e\u5272\u5f15\u3068\u4e00\u7a2e\u985e\u3060\u3051\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u969b\u7acb\u305f\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7279\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306f\u7279\u306b\u305d\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Strengthening_Brand_Loyalty\"><\/span><strong>4. \u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u8ca9\u58f2\u306b\u30ea\u30ef\u30fc\u30c9\u3092\u4e0e\u3048\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u3064\u306a\u304c\u308a\u3082\u6df1\u3081\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u611f\u60c5\u7684\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u9867\u5ba2\u306b\u6bd4\u3079\u3066<a href=\"https:\/\/martechseries.com\/sales-marketing\/customer-experience-management\/motistas-study-results-conclude-emotional-connection-key-brand-success\/#:~:text=Thereportconcludesthatcustomers,customersthataremerelysatisfied.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">306\uff05<\/a>\u3082\u9ad8\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u8cfc\u5165\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6d3b\u52d5\u3001\u30ea\u30d5\u30a1\u30fc\u30e9\u30eb\u3092\u79f0\u8cdb\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u308c\u3089\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u611f\u899a\u3092\u4f5c\u6210\u3057\u3001\u95a2\u4e0e\u306b\u30ea\u30ef\u30fc\u30c9\u3092\u4e0e\u3048\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u500b\u4eba\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Increasing_Customer_Referrals\"><\/span><strong>5. \u9867\u5ba2\u30ea\u30d5\u30a1\u30fc\u30e9\u30eb\u306e\u5897\u52a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u5927\u591a\u6570\u306e\u9867\u5ba2\uff08\u8abf\u67fb\u5bfe\u8c61\u306e<a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-report-return-on-loyalty-program-investments-higher-than-ever-before-582072551.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73\uff05<\/a>\uff09\u306f\u3001\u512a\u308c\u305f\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u3092\u7d39\u4ecb\u3057\u3084\u3059\u3044\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u53cb\u4eba\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u7d39\u4ecb\u3057\u3066\u304f\u308c\u305f\u9867\u5ba2\u3078\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f<strong>\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u65b0\u898f\u9867\u5ba2\u3092\u9023\u308c\u3066\u304f\u308b\u3053\u3068\u3067\u3001\u73fe\u5728\u306e\u9867\u5ba2\u306b\u8ffd\u52a0\u30dd\u30a4\u30f3\u30c8\u3001\u5272\u5f15\u3001\u307e\u305f\u306f\u7279\u5225\u306a\u8cde\u3092\u4e0e\u3048\u307e\u3059\u3002\u3053\u308c\u306f\u5f7c\u3089\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u3044\u3066\u53e3\u30b3\u30df\u3092\u5e83\u3081\u308b\u3053\u3068\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u826f\u3044\u4f53\u9a13\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u305d\u308c\u306b\u3064\u3044\u3066\u8a71\u3059\u7406\u7531\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001M.A.C\u30ea\u30ef\u30fc\u30c9\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u63d0\u51fa\u3059\u308b\u88fd\u54c1\u8a55\u4fa1\u3054\u3068\u306b10\u306e\u7d2f\u7a4d\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/mac-rewards-1024x576.webp\" alt=\"M.A.C rewards members get 10 points every product review. \" class=\"wp-image-11063\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/mac-rewards-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/mac-rewards-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/mac-rewards-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/mac-rewards-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/mac-rewards-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>M.A.C rewards members get 10 points every product review.  <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6210\u9577\u306b\u3053\u306e\u65b9\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u73fe\u5728\u306e\u9867\u5ba2\u306e\u4fe1\u983c\u3068\u4fe1\u983c\u6027\u306b\u57fa\u3065\u3044\u3066\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u540c\u6642\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u898b\u305f\u76ee\u3092\u3088\u308a\u826f\u304f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Increase_customers_average_order_value_AOV\"><\/span><strong>6. \u9867\u5ba2\u306e\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\uff08AOV\uff09\u3092\u5897\u52a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u4eba\u3005\u306b\u3088\u308a\u591a\u304f\u652f\u51fa\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u62e1\u5927\u306e\u91cd\u8981\u306a\u90e8\u5206\u3067\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u69d8\u3005\u306a\u9b45\u529b\u7684\u306a\u6226\u7565\u3092\u901a\u3058\u3066\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\uff08AOV\uff09\u3092\u4e0a\u3052\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u9867\u5ba2\u304c\u652f\u51fa\u3059\u308b\u306b\u3064\u308c\u3066\u3088\u308a\u826f\u304f\u306a\u308b\u30ea\u30ef\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3001\u9867\u5ba2\u306f\u3088\u308a\u9ad8\u3044\u30ec\u30d9\u30eb\u306b\u9054\u3057\u3066\u3088\u308a\u826f\u3044\u8cde\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3088\u308a\u591a\u304f\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u307e\u305f\u3001\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\u3084\u5546\u54c1\u3067\u306e\u77ed\u671f\u30dd\u30a4\u30f3\u30c8\u30d6\u30fc\u30b9\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u4eba\u3005\u306b\u5728\u5eab\u3092\u7a4d\u307f\u4e0a\u3052\u305f\u308a\u65b0\u3057\u3044\u3053\u3068\u3092\u8a66\u3057\u305f\u308a\u3057\u3066\u3082\u3089\u3044\u3001\u8cfc\u5165\u306e\u7dcf\u4fa1\u5024\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30bb\u30d5\u30a9\u30e9\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u30ec\u30d9\u30eb\u306b\u5fdc\u3058\u3066x2\u3001x3\u3001\u307e\u305f\u306fx4\u306e\u30de\u30eb\u30c1\u30d7\u30e9\u30a4\u30e4\u30fc\u30a4\u30d9\u30f3\u30c8\u30dd\u30a4\u30f3\u30c8\u3067\u30e1\u30f3\u30d0\u30fc\u30dd\u30a4\u30f3\u30c8\u3092\u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/sephora-beauty-insider-1024x576.webp\" alt=\"Sephora Beauty Insider's Multiplier Events points are x2, x3, or x4 based on level.\" class=\"wp-image-11064\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/sephora-beauty-insider-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/sephora-beauty-insider-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/sephora-beauty-insider-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/sephora-beauty-insider-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/sephora-beauty-insider-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sephora Beauty Insider&#8217;s Multiplier Events points are x2, x3, or x4 based on level. <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u9867\u5ba2\u306b\u611f\u8b1d\u3059\u308b\u4ee5\u4e0a\u306e\u3053\u3068\u3092\u3057\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u652f\u51fa\u3059\u308b\u7406\u7531\u3082\u4e0e\u3048\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3092\u6b63\u3057\u304f\u4f7f\u7528\u3059\u308b\u3068\u3001\u4eba\u3005\u306b\u3088\u308a\u591a\u304f\u8cfc\u5165\u3057\u3066\u3082\u3089\u3044\u3001\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\u3092\u5897\u52a0\u3055\u305b\u3001\u6700\u7d42\u7684\u306b\u6301\u7d9a\u7684\u306b\u6210\u9577\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u3092\u652f\u63f4\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Enhancing_Customer_Experience\"><\/span><strong>7. \u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u58f2\u4e0a\u4ee5\u4e0a\u306e\u3082\u306e\u3067\u3059\u3002\u500b\u4eba\u5316\u3055\u308c\u305f\u30ea\u30ef\u30fc\u30c9\u3092\u901a\u3058\u3066\u3001\u5168\u4f53\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u3088\u308a\u826f\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u30d7\u30ed\u30b0\u30e9\u30e0\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3067\u3001\u9867\u5ba2\u306e\u597d\u307f\u3068\u904e\u53bb\u306e\u8cfc\u5165\u306b\u57fa\u3065\u3044\u3066\u5404\u9867\u5ba2\u306b\u7279\u5178\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u3042\u306a\u305f\u304c\u5f7c\u3089\u306e\u7279\u5b9a\u306e\u6b32\u6c42\u3068\u30cb\u30fc\u30ba\u3092\u77e5\u308a\u3001\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u4fa1\u5024\u304c\u3042\u308a\u611f\u8b1d\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4f8b\u3048\u3070\u3001\u30d7\u30ec\u30b8\u30c7\u30f3\u30c4\u30c1\u30e7\u30a4\u30b9\u306f\u30ab\u30ca\u30c0\u306e\u98df\u6599\u54c1\u88fd\u54c1\u304a\u3088\u3073\u30b5\u30fc\u30d3\u30b9\u30e9\u30a4\u30f3\u3067\u3059\u3002\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u304f\u500b\u4eba\u5316\u3055\u308c\u305f\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u3001\u5f7c\u3089\u306e\u30ea\u30ef\u30fc\u30c9\u3092\u95a2\u9023\u6027\u306e\u3042\u308b\u3082\u306e\u306b\u4fdd\u3061\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/pc-optimum-1024x576.webp\" alt=\"President's Choice is personalized purchase history incentives that make rewards relevant.\" class=\"wp-image-11066\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/pc-optimum-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/pc-optimum-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/pc-optimum-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/pc-optimum-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/pc-optimum-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>President&#8217;s Choice is personalized purchase history incentives that make rewards relevant. <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u307e\u305f\u3001\u8a95\u751f\u65e5\u3084\u8a18\u5ff5\u65e5\u306a\u3069\u306e\u91cd\u8981\u306a\u65e5\u306b\u500b\u4eba\u5316\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u8ffd\u52a0\u8cde\u54c1\u3092\u9001\u308b\u3053\u3068\u3067\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u795d\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5404\u9867\u5ba2\u3092\u500b\u4eba\u3068\u3057\u3066\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3088\u308a\u8fd1\u304f\u611f\u3058\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u5168\u4f53\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u3088\u308a\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u63a8\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Create_A_Stronger_Brand_With_A_Loyal_Community\"><\/span><strong>8. \u5fe0\u5b9f\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u3088\u308a\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u6210<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e0a\u8a18\u3067\u8a00\u53ca\u3057\u305f\u3088\u3046\u306b\u3001\u30ea\u30ef\u30fc\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u901a\u5e38\u306e\u9867\u5ba2\u3092\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u306b\u5909\u3048\u3001\u826f\u3044\u53e3\u30b3\u30df\u3092\u901a\u3058\u3066\u4f1a\u793e\u3092\u4fc3\u9032\u3059\u308b\u732e\u8eab\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u6d88\u8cbb\u8005\u3092\u7279\u5225\u3067\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u826f\u3044\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u4f7f\u7528\u3092\u4fc3\u9032\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\u306f\u3001\u732e\u8eab\u7684\u306a\u30e1\u30f3\u30d0\u30fc\u304c\u901a\u4fe1\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u64c1\u8b77\u3059\u308b\u305f\u3081\u306e\u7279\u5225\u306a\u30d5\u30a9\u30fc\u30e9\u30e0\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u307e\u305f\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b0\u30eb\u30fc\u30d7\u3067\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\u3001\u30ea\u30ef\u30fc\u30c9\u30ea\u30d5\u30a1\u30fc\u30e9\u30eb\u3001\u5fe0\u5b9f\u306a\u6d88\u8cbb\u8005\u306e\u30a8\u30f3\u30d1\u30ef\u30fc\u30e1\u30f3\u30c8\u306b\u3088\u3063\u3066\u3001\u60c5\u71b1\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u30d9\u30fc\u30b9\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u529b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u3001\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u3092\u5f15\u304d\u4ed8\u3051\u3001\u8a55\u5224\u3092\u69cb\u7bc9\u3057\u3001\u4f01\u696d\u958b\u767a\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Diversifying_Revenue_Streams\"><\/span><strong>9. \u53ce\u76ca\u6e90\u306e\u591a\u69d8\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u901a\u5e38\u3001\u4f01\u696d\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u306f\u3001\u9867\u5ba2\u306b\u3088\u308a\u591a\u304f\u8cfc\u5165\u3057\u3066\u3082\u3089\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5fe0\u5b9f\u3067\u3044\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3053\u308c\u3089\u306e\u57fa\u672c\u7684\u306a\u3053\u3068\u4ee5\u4e0a\u306e\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u65b0\u3057\u304f\u7570\u306a\u308b\u6a5f\u4f1a\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u5165\u3092\u5897\u52a0\u3055\u305b\u308b\u306e\u306b\u975e\u5e38\u306b\u6709\u7528\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u7b2c\u4e00\u306b\u3001\u4f3c\u305f\u3088\u3046\u306a\u3053\u3068\u3092\u3057\u3066\u3044\u308b\u4f01\u696d\u3068\u5354\u529b\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u3068\u540c\u3058\u9867\u5ba2\u3092\u6301\u3064\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u5354\u529b\u3059\u308b\u5834\u5408\u3001\u5f7c\u3089\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3078\u306e\u30ea\u30ef\u30fc\u30c9\u3068\u3057\u3066\u5171\u540c\u30d6\u30e9\u30f3\u30c9\u30ae\u30d5\u30c8\u3084\u305d\u306e\u4ed6\u306e\u53d6\u5f15\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30af\u30ed\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u4f1a\u3046\u306e\u306b\u5f79\u7acb\u3061\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u9023\u308c\u3066\u304d\u3066\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u5229\u76ca\u3092\u5206\u5272\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u7b2c\u4e8c\u306b\u3001\u8cde\u54c1\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u5b66\u3076\u3053\u3068\u3092\u4f7f\u7528\u3057\u3066\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52aa\u529b\u3092\u3088\u308a\u9b45\u529b\u7684\u306b\u3057\u307e\u3059\u3002\u500b\u4eba\u5316\u3055\u308c\u305f\u30a2\u30a4\u30c7\u30a2\u3001\u53d6\u5f15\u3001\u307e\u305f\u306f\u65b0\u3057\u3044\u3053\u3068\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u304a\u91d1\u3092\u7a3c\u304e\u3001\u3088\u308a\u591a\u304f\u306e\u3082\u306e\u3092\u58f2\u308b\u306e\u306b\u5f79\u7acb\u3064\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u7b2c\u4e09\u306b\u3001\u6700\u3082\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u30b4\u30fc\u30eb\u30c9\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u7d20\u6674\u3089\u3057\u3044\u968e\u5c64\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u65b0\u3057\u3044\u3053\u3068\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3001\u7121\u6599\u914d\u9001\u3001\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u7372\u5f97\u3001\u304a\u91d1\u3092\u7a3c\u3050\u306a\u3069\u306e\u30e6\u30cb\u30fc\u30af\u306a\u5229\u76ca\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30b6\u30fb\u30dc\u30c7\u30a3\u30b7\u30e7\u30c3\u30d7\u306eLove Your Body Club\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u306b\u8ca9\u58f2\u524d\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u7279\u5225\u306a\u53d6\u5f15\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/the-body-shop-love-your-body-club-1024x576.webp\" alt=\"Love Your Body Club members get exclusive editions.\" class=\"wp-image-11067\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/the-body-shop-love-your-body-club-1024x576.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/the-body-shop-love-your-body-club-300x169.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/the-body-shop-love-your-body-club-768x432.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/the-body-shop-love-your-body-club-133x75.webp 133w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/03\/the-body-shop-love-your-body-club-480x270.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Love Your Body Club members get exclusive editions. <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u3053\u308c\u3089\u306e\u5275\u9020\u7684\u3067\u30e6\u30cb\u30fc\u30af\u306a\u30a2\u30a4\u30c7\u30a2\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u652f\u63f4\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u304a\u91d1\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u306b\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Adapting_to_Market_Trends_and_Consumer_Needs\"><\/span><strong>10. \u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3068\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u3078\u306e\u9069\u5fdc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u4eca\u65e5\u306e\u30da\u30fc\u30b9\u306e\u901f\u3044\u5e02\u5834\u3067\u306f\u3001\u5909\u5316\u3057\u9069\u5fdc\u3059\u308b\u80fd\u529b\u304c\u30d3\u30b8\u30cd\u30b9\u3067\u3046\u307e\u304f\u3084\u308b\u305f\u3081\u306e\u9375\u3067\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u30a2\u30ef\u30fc\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u306b\u9069\u5408\u3057\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3088\u3046\u306b\u5909\u66f4\u3067\u304d\u308b\u305f\u3081\u3001\u975e\u5e38\u306b\u6709\u7528\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u53ce\u96c6: \u30ea\u30ef\u30fc\u30c9\u30b7\u30b9\u30c6\u30e0\u3067\u3001\u9867\u5ba2\u304c\u597d\u3080\u3082\u306e\u3001\u8cfc\u5165\u3057\u305f\u3082\u306e\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u306e\u3064\u306a\u304c\u308a\u65b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30eb\u30fc\u30d7\u306b\u3088\u308a\u3001\u30c8\u30ec\u30f3\u30c9\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u304b\u3092\u898b\u3066\u3001\u9867\u5ba2\u304c\u4f55<\/li>\n\n\n\n<li class=\"translation-block\">A\/B\u30c6\u30b9\u30c8\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u6700\u9069\u5316: \u3053\u308c\u3089\u306e\u67d4\u8edf\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u3001\u4ee3\u66ff\u30ea\u30ef\u30fc\u30c9\u3001\u30dd\u30a4\u30f3\u30c8\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u3092\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002A\/B\u30c6\u30b9\u30c8\u3068\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u9867\u5ba2\u306e\u6b32\u6c42\u306b\u9069\u5fdc\u3055\u305b\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u65b0\u6a5f\u80fd\u3068\u7279\u5178\u306e\u5c0e\u5165: \u5e02\u5834\u3068\u9867\u5ba2\u306e\u671f\u5f85\u306b\u5408\u3046\u305f\u3081\u306b\u3001\u30ea\u30ef\u30fc\u30c9\u30b7\u30b9\u30c6\u30e0\u306f\u6a5f\u80fd\u3068\u8cde\u54c1\u3092\u8ffd\u52a0\u3067\u304d\u307e\u3059\u3002\u65b0\u8208\u4f01\u696d\u3068\u306e\u5354\u529b\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u91cd\u8996\u306e\u30a2\u30ef\u30fc\u30c9\u306e\u63d0\u4f9b\u3001\u307e\u305f\u306f\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4f7f\u7528\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u63d0\u4f9b\u3059\u308b\u30c7\u30fc\u30bf\u3001\u81ea\u7531\u3001\u500b\u4eba\u5316\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u66f2\u7dda\u306e\u5148\u3092\u884c\u304d\u3001\u5e02\u5834\u306e\u5909\u5316\u306b\u9069\u5fdc\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u95a2\u9023\u6027\u304c\u3042\u308a\u8208\u5473\u6df1\u3044\u3082\u306e\u306b\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u7740\u5b9f\u306a\u5909\u5316\u306f\u9867\u5ba2\u3092\u623b\u3089\u305b\u7d9a\u3051\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>\u6700\u7d42\u7684\u306a\u8003\u3048<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">\u4eca\u65e5\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u306f\u3001\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3042\u3089\u3086\u308b\u898f\u6a21\u306e\u4f01\u696d\u306f\u3001\u6d88\u8cbb\u8005\u95a2\u4e0e\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u767a\u5c55\u3092\u4f7f\u7528\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u3063\u3066\u3001\u4f01\u696d\u5411\u3051\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u70b9\u3092\u9054\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Shopify\u30b9\u30c8\u30a2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5f37\u5316\u3068\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u304b\uff1f \u305d\u308c\u306a\u3089<a href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=loyalty_examples\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BON Loyalty Program &amp; Rewards<\/a>\u306b\u304a\u4efb\u305b\u304f\u3060\u3055\u3044\u3002\n\nBON Loyalty\u304cShopify\u30b9\u30c8\u30a2\u306b\u6700\u9069\u306a\u7406\u7531\uff1a\n\n\u4f1a\u54e1\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b<strong>\u7121\u5236\u9650\u306e\u30ea\u30ef\u30fc\u30c9<\/strong>\u3092\u63d0\u4f9b\n\n\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u81ea\u7531\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\n\n\u5fe0\u5b9f\u306a\u304a\u5ba2\u69d8\u5411\u3051\u306b<strong>\u9650\u5b9a\u30ea\u30ef\u30fc\u30c9\u3084\u7279\u5225\u4f53\u9a13\u3092\u7c21\u5358\u306b\u4f5c\u6210<\/strong>\u53ef\u80fd\n\n\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u5408\u308f\u305b\u3066\u8a2d\u5b9a<\/p>\n\n\n\n<p class=\"translation-block\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308b\u306b\u306f\u3001<a href=\"https:\/\/2026.bonloyalty.com\/ja\/new-updates\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u5f53\u793e\u30d6\u30ed\u30b0<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Want to know the benefits of loyalty programs for companies? Not just getting new customers is important for long-term growth; building lasting relationships with present customers<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":11068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[221],"class_list":["post-11060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=11060"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/11060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/11068"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=11060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=11060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=11060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}