{"id":10567,"date":"2024-02-28T07:03:06","date_gmt":"2024-02-28T07:03:06","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?p=10567"},"modified":"2024-02-28T07:03:08","modified_gmt":"2024-02-28T07:03:08","slug":"sephoras-rewards-program","status":"publish","type":"post","link":"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/","title":{"rendered":"Sephora\u306eBeauty Insider\u3092\u8aad\u307f\u89e3\u304f\uff1aE\u30b3\u30de\u30fc\u30b9\u6210\u9577\u306e\u305f\u3081\u306e\u6226\u7565"},"content":{"rendered":"<p>\u30bb\u30d5\u30a9\u30e9\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u30fb\u30bb\u30d5\u30a9\u30e9\u306e\u6210\u529f\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002Sephora Beauty Insider\u306e\u591a\u304f\u306e\u6d3b\u52d5\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u3068\u3057\u3066\u7121\u6599\u3067\u53c2\u52a0\u3067\u304d\u3001\u3059\u3079\u3066\u306e\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30ec\u30d9\u30eb\u306b\u30ea\u30ef\u30fc\u30c9\u304c\u3042\u308b\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u6709\u540d\u3067\u3059\u3002\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u5f15\u304d\u63db\u3048\u3066\u30bb\u30d5\u30a9\u30e9\u306e\u30ae\u30d5\u30c8\u3001\u5272\u5f15\u3001\u9650\u5b9a\u30a2\u30a4\u30c6\u30e0\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u7279\u306b\u7f8e\u5bb9\u611b\u597d\u5bb6\u306e\u9593\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306b\u4e0e\u3048\u3089\u308c\u308b\u5272\u5f15\u306b\u3064\u3044\u3066\u5b66\u3073\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u5411\u3051\u306e\u7279\u5b9a\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u3082\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8a55\u5224\u306e\u5411\u4e0a\u304b\u3089\u30e1\u30f3\u30d0\u30fc\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u307e\u3067\u3001\u4fa1\u5024\u304c\u3042\u308a\u9b45\u529b\u7684\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On this page<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" 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Insider\u306e\u521d\u671f\u306e\u59cb\u307e\u308a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Adaptations_and_Innovations\" >\u9069\u5fdc\u3068\u9769\u65b0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#How_Does_the_Sephora_Rewards_Program_Work\" >\u30bb\u30d5\u30a9\u30e9\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Explanation_of_earning_and_redeeming_rules\" >\u7372\u5f97\u3068\u5f15\u304d\u63db\u3048\u30eb\u30fc\u30eb\u306e\u8aac\u660e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#How_to_earn_Sephora_points\" >\u30bb\u30d5\u30a9\u30e9\u30dd\u30a4\u30f3\u30c8\u306e\u7372\u5f97\u65b9\u6cd5\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#How_to_redeem_all_those_Sephora_points_to_get_rewards\" >\u3059\u3079\u3066\u306e\u30bb\u30d5\u30a9\u30e9\u30dd\u30a4\u30f3\u30c8\u3092\u30ea\u30ef\u30fc\u30c9\u306b\u5f15\u304d\u63db\u3048\u308b\u65b9\u6cd5\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Unique_features_that_contribute_to_success\" >\u6210\u529f\u306b\u8ca2\u732e\u3059\u308b\u30e6\u30cb\u30fc\u30af\u306a\u6a5f\u80fd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Why_Sephora_Rewards_Program_is_a_Success\" >\u306a\u305c\u30bb\u30d5\u30a9\u30e9\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#They_are_good_at_customer_engagement_and_satisfaction\" >\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u6e80\u8db3\u5ea6\u306b\u512a\u308c\u3066\u3044\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Beauty_Insiders_impact_on_customer_retention_and_brand_loyalty\" >Beauty Insider\u306e\u9867\u5ba2\u7dad\u6301\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3078\u306e\u5f71\u97ff<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#How_to_Scale_Your_E-commerce_Business_Like_Sephora\" >\u30bb\u30d5\u30a9\u30e9\u306e\u3088\u3046\u306be\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3059\u308b\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Build_a_Community_Around_Your_Brand\" >\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u5468\u308a\u306b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Importance_of_community_in_e-commerce\" >e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Strategies_to_foster_a_sense_of_belonging\" >\u6240\u5c5e\u611f\u3092\u80b2\u3080\u6226\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Make_The_Reward_Experience_Exclusive\" >\u30ea\u30ef\u30fc\u30c9\u4f53\u9a13\u3092\u6392\u4ed6\u7684\u306b\u3059\u308b<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Creating_a_sense_of_exclusivity\" >\u6392\u4ed6\u6027\u306e\u611f\u899a\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Benefits_of_exclusivity_for_both_the_brand_and_customers\" >\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u306e\u6392\u4ed6\u6027\u306e\u5229\u76ca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#Build_your_VIP_Tier_Program\" >Build your VIP Tier Program<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/2026.bonloyalty.com\/ja\/blog\/sephoras-rewards-program\/#How_tiers_can_enhance_customer_engagement\" >\u968e\u5c64\u304c\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2 translation-block'>\u30bb\u30d5\u30a9\u30e9\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u306e\u6700\u7d42\u7684\u306a\u8003\u3048<\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Evolution_of_the_Sephora_Rewards_Program\"><\/span><strong>\u30bb\u30d5\u30a9\u30e9\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9032\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Early_Beginnings_of_Sephora_Beauty_Insider\"><\/span>Sephora Beauty Insider\u306e\u521d\u671f\u306e\u59cb\u307e\u308a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30bb\u30d5\u30a9\u30e9\u306f\u4e16\u754c\u3067\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u304a\u3088\u3073\u5316\u7ca7\u54c1\u5c0f\u58f2\u696d\u8005\u306e\u4e00\u3064\u3067\u3059\u3002\u30bb\u30d5\u30a9\u30e9\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f20\u5e74\u524d\u306b\u4f5c\u6210\u3055\u308c\u3001\u30bb\u30d5\u30a9\u30e9\u3092\u4e00\u6d41\u306ee\u30b3\u30de\u30fc\u30b9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3059\u308b\u91cd\u8981\u306a\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3055\u3042\u3001\u30bb\u30d5\u30a9\u30e9\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beauty Insider\u306f2007\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u732e\u8eab\u7684\u306a\u9867\u5ba2\u306b\u7279\u5225\u611f\u3092\u4e0e\u3048\u308b\u610f\u56f3\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u5f53\u6642\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u30ea\u30ef\u30fc\u30c9\u3068\u3057\u3066\u7dad\u6301\u30fb\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u6642\u6298\u66f4\u65b0\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u30bb\u30d5\u30a9\u30e9\u306f\u9867\u5ba2\u30ec\u30d9\u30eb\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u4eba\u6c17\u304c\u3042\u308a\u3001\u30bb\u30d5\u30a9\u30e9\u306e\u5e97\u8217\u304a\u3088\u3073\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u8cb7\u3044\u7269\u306e\u652f\u51fa\u984d\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u5c64\u306b2\u5e74\u9593\u5fdc\u52df\u3057\u305f\u5f8c\u3001350\u30c9\u30eb\u3092\u652f\u51fa\u3057\u305f\u4eba\u3005\u5411\u3051\u306eVery Important Beauty Insider\uff08VIB\uff09\u3068\u547c\u3070\u308c\u308b\u4e0a\u4f4d\u5c64\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002Rouge\u5c64\u3067\u306f\u3001\u5e74\u95931000\u30c9\u30eb\u3092\u652f\u51fa\u3059\u308b\u30e1\u30f3\u30d0\u30fc\u304c\u3001\u30bb\u30d5\u30a9\u30e9\u304c\u5fe0\u5b9f\u306a\u6d88\u8cbb\u8005\u306b\u4e0e\u3048\u308b\u6700\u3082\u7518\u3044\u5f85\u9047\u3092\u53d7\u3051\u307e\u3059\u3002Rouge\u30e1\u30f3\u30d0\u30fc\u306f\u65b0\u88fd\u54c1\u306e\u9650\u5b9a\u7248\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u7279\u5225\u306a\u30a4\u30d9\u30f3\u30c8\u306b\u62db\u5f85\u3055\u308c\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li>\u30bb\u30d5\u30a9\u30e9\u306f2016\u5e74\u30682017\u5e74\u306b\u305d\u308c\u305e\u308cBeauty Insider Rewards Bazaar\u3068Beauty Insider Community\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002Beauty Insider Community\u306f\u6d88\u8cbb\u8005\u3068\u306e\u95a2\u4fc2\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u3001\u89aa\u53cb\u304c\u304a\u4e92\u3044\u3092\u7406\u89e3\u3059\u308b\u3088\u3046\u306b\u3001\u30bb\u30d5\u30a9\u30e9\u3068\u305d\u306e\u6d88\u8cbb\u8005\u304c\u3088\u308a\u89aa\u5bc6\u306b\u306a\u308b\u306e\u3092\u52a9\u3051\u307e\u3059\u3002\u30bb\u30d5\u30a9\u30e9\u306f\u6d88\u8cbb\u8005\u306e\u597d\u304d\u5acc\u3044\u306b\u3064\u3044\u3066\u3088\u308a\u591a\u304f\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u3001\u30bb\u30d5\u30a9\u30e9\u304c\u95a2\u4e0e\u3092\u4fc3\u3059\u5f37\u3044\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>2020\u5e74\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u6539\u5584\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u304a\u3088\u3073\u5e97\u8217\u5185\u30aa\u30d5\u30a1\u30fc\u304b\u3089\u6069\u6075\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30aa\u30d5\u30a1\u30fc\u306e\u4f8b\u306f\u3001Beauty Insider Cash\u3067\u3059\u3002\u3053\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u306f\u3001\u5404\u53d6\u5f15\u3092\u901a\u3058\u3066\u30dd\u30a4\u30f3\u30c8\u3092\u8cfc\u5165\u6642\u306e\u5272\u5f15\u306b\u5909\u63db\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adaptations_and_Innovations\"><\/span>\u9069\u5fdc\u3068\u9769\u65b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u884c\u308f\u308c\u305f\u5909\u66f4<\/em><\/p>\n\n\n\n<p>\u30bb\u30d5\u30a9\u30e9\u306f\u30d5\u30e9\u30f3\u30b9\u767a\u7965\u3067\u3001\u73fe\u5728\u4e16\u754c\u4e2d\u3067\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u81ea\u793e\u88fd\u54c1\u3068\u4ed6\u306e\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306e\u4e21\u65b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u9ad8\u7d1a\u7f8e\u5bb9\u5546\u54c1\u3092\u6d88\u8cbb\u8005\u306b\u5229\u7528\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u30bb\u30d5\u30a9\u30e9\u306f\u5316\u7ca7\u54c1\u696d\u754c\u3067\u6700\u9ad8\u306e\u5c02\u9580\u7f8e\u5bb9\u5c0f\u58f2\u30bb\u30f3\u30bf\u30fc\u306e\u4e00\u3064\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><em>\u30bb\u30d5\u30a9\u30e9\u304c\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u306b\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3057\u305f\u304b<\/em><\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001Beauty Insider\u306f\u591a\u304f\u306e\u5275\u9020\u7684\u6226\u7565\u3092\u6301\u3064\u9769\u65b0\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\u3053\u308c\u306f\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u3001\u9867\u5ba2\u3092\u5b8c\u74a7\u306b\u6271\u3046\u65b9\u6cd5\u306e\u4f8b\u3067\u3059\u3002\u9867\u5ba2\u306e\u58f0\u3092\u805e\u304f\u3053\u3068\u306f\u3001Sephora Beauty Insider\u306e\u512a\u5148\u76ee\u6a19\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u9867\u5ba2\u304c\u8a00\u3046\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u5f7c\u3089\u306e\u611f\u60c5\u306b\u5171\u611f\u3057\u3001\u9867\u5ba2\u304b\u3089\u5b66\u3073\u3001\u5909\u66f4\u3092\u52a0\u3048\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u304c\u3001\u30bb\u30d5\u30a9\u30e9\u304c\u5e38\u306b\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u306b\u5f93\u3044\u3001\u9867\u5ba2\u306e\u500b\u6027\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_the_Sephora_Rewards_Program_Work\"><\/span><strong>\u30bb\u30d5\u30a9\u30e9\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/2-1.webp\" alt=\" Straight-forward earning rule of Sephora Reawards Program\" class=\"wp-image-10568\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/2-1.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/2-1-300x88.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/2-1-768x225.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/2-1-150x44.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/2-1-480x141.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Explanation_of_earning_and_redeeming_rules\"><\/span>\u7372\u5f97\u3068\u5f15\u304d\u63db\u3048\u30eb\u30fc\u30eb\u306e\u8aac\u660e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30bb\u30d5\u30a9\u30e9\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u306b\u767b\u9332\u3059\u308b\u969b\u306e\u6700\u9ad8\u306e\u70b9\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u76f4\u63a5\u5e97\u8217\u306e\u4e21\u65b9\u3067\u7121\u6599\u30b5\u30f3\u30d7\u30eb\u3001\u30af\u30fc\u30dd\u30f3\u3001\u30aa\u30d5\u30a1\u30fc\u3092\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u3055\u3089\u306b\u3001Beauty Insider\u30dd\u30a4\u30f3\u30c8\u306e\u7372\u5f97\u30eb\u30fc\u30eb\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u7406\u89e3\u3057\u3084\u3059\u304f\u3001\u521d\u56de\u8cfc\u5165\u3067\u3042\u3063\u3066\u3082\u7c21\u5358\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_earn_Sephora_points\"><\/span>\u30bb\u30d5\u30a9\u30e9\u30dd\u30a4\u30f3\u30c8\u306e\u7372\u5f97\u65b9\u6cd5\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>**\u300c\u3059\u3079\u3066\u306e\u30e1\u30f3\u30d0\u30fc\u306f1\u30c9\u30eb\u3054\u3068\u306b1\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u300d**\u304c\u7372\u5f97\u30eb\u30fc\u30eb\u3067\u3001\u30dd\u30a4\u30f3\u30c8\u304c\u3069\u306e\u3088\u3046\u306b\u84c4\u7a4d\u3055\u308c\u308b\u304b\u3092\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u30bb\u30d5\u30a9\u30e9\u5546\u54c1\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u5c0f\u58f2\u5e97\u3001\u307e\u305f\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u4f8b\uff1aFacebook Checkout\u3001Instagram Checkout\u3001YouTube Shopping\uff09\u3067\u652f\u51fa\u3059\u308b\u3059\u3079\u3066\u306e\u7c73\u30c9\u30eb\u307e\u305f\u306f\u30ab\u30ca\u30c0\u30c9\u30eb\u306b\u5bfe\u3057\u3066\u3002<\/p>\n\n\n\n<p>\u78ba\u8a8d\u306e\u305f\u3081\u3001\u30e1\u30fc\u30eb\u306f\u540c\u6642\u306b\u3042\u306a\u305f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a18\u9332\u3057\u3001\u30bb\u30d5\u30a9\u30e9\u30a4\u30d9\u30f3\u30c8\u3067\u306e\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u901a\u77e5\u3057\u307e\u3059\u3002\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u5225\u306e\u5229\u7528\u898f\u7d04\u304c\u30e1\u30fc\u30eb\u306b\u6dfb\u4ed8\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e1\u30f3\u30d0\u30fc\u3068\u3057\u3066\u305d\u308c\u3089\u3092\u898b\u9003\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_redeem_all_those_Sephora_points_to_get_rewards\"><\/span>\u3059\u3079\u3066\u306e\u30bb\u30d5\u30a9\u30e9\u30dd\u30a4\u30f3\u30c8\u3092\u30ea\u30ef\u30fc\u30c9\u306b\u5f15\u304d\u63db\u3048\u308b\u65b9\u6cd5\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30bb\u30d5\u30a9\u30e9\u306f\u3001Beauty Insider Rewards Bazaars\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3055\u308c\u308b50\u30dd\u30a4\u30f3\u30c8\u304b\u3089100,000\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u306e\u7279\u5b9a\u306e\u7bc4\u56f2\u306b\u5bfe\u3057\u3066\u3001\u30ae\u30d5\u30c8\u3092\u4ea4\u63db\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002\u5404\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30ec\u30d9\u30eb\u306b\u306f\u3001\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u4e2d\u3067\u7570\u306a\u308b\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u30bb\u30d5\u30a9\u30e9\u30ea\u30ef\u30fc\u30c9\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.sephora.com\/beauty\/loyalty-program\" target=\"_blank\">\u30bb\u30d5\u30a9\u30e9FAQs\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/a>\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30bb\u30d5\u30a9\u30e9\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u3082\u3046\u4e00\u3064\u306e\u9b45\u529b\u7684\u306a\u70b9\u306f\u3001Beauty Insider\u30e1\u30f3\u30d0\u30fc\u304c\u8a95\u751f\u6708\u4e2d\u306b\u5e74\u306b\u4e00\u5ea6\u30bb\u30d5\u30a9\u30e9\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u3092\u4ea4\u63db\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u30bb\u30d5\u30a9\u30e9\u306e\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u5404\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30b9\u30c6\u30fc\u30bf\u30b9\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u3069\u306e\u30ec\u30d9\u30eb\u3067\u3082\u3001\u30bb\u30d5\u30a9\u30e9\u306f\u30e1\u30f3\u30d0\u30fc\u306e\u7279\u5225\u306a\u6708\u306b\u300c\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u5b58\u5728\u300d\u306b\u306a\u308b\u3053\u3068\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059 <a href=\"https:\/\/newsroom.sephora.com\/2023-birthday-gifts\/\" target=\"_blank\">\uff08\u30bb\u30d5\u30a9\u30e9\u30cb\u30e5\u30fc\u30b9\u30eb\u30fc\u30e0\u304c\u5831\u544a\u3057\u3066\u3044\u308b\u3088\u3046\u306b\uff09<\/a>.<\/p>\n\n\n\n<p>\u63d0\u4f9b\u3055\u308c\u308b\u30bb\u30d5\u30a9\u30e9\u30d3\u30e5\u30fc\u30c6\u30a3\u30ae\u30d5\u30c8\u306b\u52a0\u3048\u3066\u3001\u4e0a\u4f4d\u5c64\u30e1\u30f3\u30d0\u30fc\u306f250\u306e\u8ffd\u52a0\u30bb\u30d5\u30a9\u30e9\u30dd\u30a4\u30f3\u30c8\u3092Beauty Insider\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u8ffd\u52a0\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/1-1-1024x470.webp\" alt=\"Sephora Beauty Insider\" class=\"wp-image-10569\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/1-1-1024x470.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/1-1-300x138.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/1-1-768x353.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/1-1-150x69.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/1-1-480x220.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unique_features_that_contribute_to_success\"><\/span>\u6210\u529f\u306b\u8ca2\u732e\u3059\u308b\u30e6\u30cb\u30fc\u30af\u306a\u6a5f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\">\u30bb\u30d5\u30a9\u30e9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u62c5\u5f53\u526f\u793e\u9577\u3001\u30a2\u30ec\u30b0\u30e9\u30fb\u30b9\u30bf\u30f3\u30ea\u30fc\u306f\u3001 <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2020\/01\/23\/how-to-make-a-great-retail-loyalty-program-even-better-sephora-has-the-answer\/?sh=10dec2e1287a\" target=\"_blank\">2020\u5e74\u306e\u30d5\u30a9\u30fc\u30d6\u30b9\u3068\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\/a&gt;: \u3067\u7b54\u3048\u307e\u3057\u305f\uff1a\u300c\u79c1\u305f\u3061\u306e\u9867\u5ba2\u306e\u6b32\u6c42\u3068\u30cb\u30fc\u30ba\u306f\u5909\u5316\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u300d\u3002\u5f7c\u3089\u306fBeauty Insider Community\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u304c\u4f55\u3092\u8003\u3048\u3001\u4f55\u3092\u611b\u3057\u3066\u3044\u308b\u304b\u3092\u5b66\u3076\u3088\u308a\u591a\u304f\u306e\u6a5f\u4f1a\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u7f8e\u5bb9\u611b\u597d\u5bb6\u304c\u4e00\u7dd2\u306b\u306a\u308a\u3001\u8cea\u554f\u3092\u3057\u3001\u300c\u5b9f\u969b\u306e\u4f53\u9a13\u3068\u611f\u60c5\u300d\u3092\u5171\u6709\u3059\u308b\u300c\u5b9f\u5728\u306e\u4eba\u3005\u300d\u304b\u3089\u300c\u5b9f\u969b\u306e\u63a8\u5968\u4e8b\u9805\u300d\u3092\u5f97\u307e\u3059\u3002Beauty Insider Community\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u5e38\u306b\u3001\u30e1\u30f3\u30d0\u30fc\u6570\u3001\u6295\u7a3f\u6570\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30f3\u30d0\u30fc\u3092\u8868\u793a\u3057\u3001\u5f7c\u3089\u306e\u7f8e\u5bb9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u5e38\u306b\u305d\u3070\u306b\u3044\u308b\u3053\u3068\u3092\u601d\u3044\u51fa\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u306f\u6c7a\u3057\u3066\u5909\u5316\u3068\u767a\u5c55\u3092\u6b62\u3081\u308b\u3053\u3068\u306a\u304f\u3001\u3059\u3079\u3066\u306e\u5e74\u9f62\u5c64\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u304c\u611f\u3058\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u4e2d\u3067\u3001\u30bb\u30d5\u30a9\u30e9\u306f\u30d0\u30a6\u30c1\u30e3\u30fc\u3068\u30dd\u30a4\u30f3\u30c8\u84c4\u7a4d\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u30022023\u5e74\u306b\u623b\u3063\u3066\u3001\u5bfe\u9762\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u53c2\u52a0\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u5305\u62ec\u7684\u3067\u56fd\u969b\u7684\u306a\u7f8e\u5bb9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u5e83\u304f\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3055\u3089\u306b\u3001\u30bb\u30d5\u30a9\u30e9\u306fGenZ\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306b\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u4f53\u9a13\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u8208\u596e\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002GenZ\u3078\u306e\u30a2\u30d4\u30fc\u30eb\u306f\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30bb\u30d5\u30a9\u30e9\u306e\u4e3b\u8981\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3067\u3042\u308b1997\u5e74\u304b\u30892012\u5e74\u751f\u307e\u308c\u306e\u4eba\u3005\u306f\u3001<a href=\"https:\/\/www.brookings.edu\/articles\/now-more-than-half-of-americans-are-millennials-or-younger\/\" target=\"_blank\">\u7c73\u56fd\u4eba\u53e3\u306e20.3%<\/a>\u3092\u5360\u3081\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u5f7c\u3089\u306f\u975e\u5e38\u306b\u82e5\u304f\u3001\u7f8e\u5bb9\u30a2\u30a4\u30c6\u30e0\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u975e\u5e38\u306b\u9ad8\u3044\u30cb\u30fc\u30ba\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5f7c\u3089\u306f\u52d5\u7684\u3067\u6280\u8853\u306b\u7cbe\u901a\u3057\u3066\u304a\u308a\u3001\u30c1\u30e3\u30ec\u30f3\u30b8\u3084\u6d3b\u52d5\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u306b\u8208\u5473\u3092\u6301\u3064\u306e\u306b\u5341\u5206\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Sephora_Rewards_Program_is_a_Success\"><\/span><strong>\u306a\u305c\u30bb\u30d5\u30a9\u30e9\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"They_are_good_at_customer_engagement_and_satisfaction\"><\/span>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u6e80\u8db3\u5ea6\u306b\u512a\u308c\u3066\u3044\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5143\u526f\u793e\u9577\u304c\u5171\u6709\u3057\u305f\u3088\u3046\u306b\u3001\u5f7c\u3089\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f\u8003\u3048\u3066\u3044\u307e\u305b\u3093\u3002\u4ee3\u308f\u308a\u306b\u3001\u9867\u5ba2\u306b\u9001\u308b\u3079\u304d\u3082\u306e\u306f\u88fd\u54c1\u306e\u771f\u306e\u4fa1\u5024\u3068\u30bb\u30d5\u30a9\u30e9\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306e\u8208\u596e\u3067\u3042\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u6700\u7d42\u76ee\u6a19\u306b\u3064\u306a\u304c\u308a\u307e\u3059\uff1a\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u3068\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9-\u9867\u5ba2\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u969b\u3001\u63d0\u4f9b\u3055\u308c\u305f\u4fa1\u5024\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u304c\u4ed6\u306e\u3082\u306e\u3088\u308a\u3082\u4f4e\u3044\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u3068\u8003\u3048\u308b\u3068\u3001\u3064\u306a\u304c\u308a\u306f\u7c21\u5358\u306b\u58ca\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u306e\u751f\u6daf\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30bb\u30d5\u30a9\u30e9\u306f\u9867\u5ba2\u306e\u611f\u60c5\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u4e0e\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30fc\u30eb\u53d6\u5f15\u3084\u7121\u6599\u914d\u9001\u30d0\u30a6\u30c1\u30e3\u30fc\u3092\u5f97\u308b\u305f\u3081\u306e\u30e1\u30f3\u30d0\u30fc\u3078\u306e\u7121\u6599\u767b\u9332\u306a\u3069\u306e\u884c\u52d5\u306f\u3001\u9867\u5ba2\u7dad\u6301\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u8cfc\u5165\u306e\u5fc5\u8981\u306a\u3057\u306b\u30bb\u30d5\u30a9\u30e9\u306e\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u5b9f\u8df5\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beauty_Insiders_impact_on_customer_retention_and_brand_loyalty\"><\/span>Beauty Insider\u306e\u9867\u5ba2\u7dad\u6301\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3078\u306e\u5f71\u97ff<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.statista.com\/forecasts\/1241182\/sephora-beauty-and-health-brand-profile-in-the-united-states\" target=\"_blank\">Statista<\/a> \u304c2022\u5e74\u306b\u5831\u544a\u3057\u305f\uff08\u300c\u30bb\u30d5\u30a9\u30e9\u306e\u9867\u5ba2\u306f\u3069\u306e\u7a0b\u5ea6\u5fe0\u5b9f\u304b\uff1f\u300d\u306e\u90e8\u5206\uff09\u3068\u3053\u308d\u306b\u3088\u308b\u3068\u3001\u7c73\u56fd\u3067\u306f\u5065\u5eb7\u30fb\u7f8e\u5bb9\u88fd\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u6d88\u8cbb\u8005\u306e\u7d0417%\u304c\u30bb\u30d5\u30a9\u30e9\u306b\u623b\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e21%\u306e\u4f7f\u7528\u30b7\u30a7\u30a2\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u3053\u308c\u306f\u30bb\u30d5\u30a9\u30e9\u304c81%\u306e\u9867\u5ba2\u7dad\u6301\u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"1004\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/3-1.webp\" alt=\"Sephora rewards program improve brand Awareness, Popularity, Usage, Loyalty and Buzz rated by online shop users in the United States in 2022\" class=\"wp-image-10570\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/3-1.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/3-1-300x294.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/3-1-768x753.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/3-1-76x75.webp 76w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/3-1-480x471.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u4e00\u65b9\u3067\u3001\u3044\u304f\u3064\u304b\u306e\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u65b0\u3057\u3044\u9867\u5ba2\u306b\u5230\u9054\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u6226\u7565\u3092\u8a08\u753b\u3059\u308b\u3053\u3068\u3067\u30015\u500d\u304b\u308920\u500d\u306e\u7bc0\u7d04\u306b\u306a\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306b\u58f2\u4e0a\u309213%\u304b\u308951%\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<a href=\"https:\/\/www.adweek.com\/performance-marketing\/how-these-3-brands-are-taking-loyalty-beyond-points\/\" target=\"_blank\">Adweek\u8a8c\u306b\u3088\u308b\u3068<\/a>\u30012020\u5e74\u306b\u30bb\u30d5\u30a9\u30e9\u306e\u65e2\u5b58\u30e1\u30f3\u30d0\u30fc1700\u4e07\u4eba\u306b\u5bfe\u3057\u3066\u3001\u540c\u793e\u306e\u58f2\u4e0a\u306f80%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u308a\u591a\u304f\u6295\u8cc7\u3059\u308b\u307b\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u304c\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u53d7\u3051\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u611f\u60c5\u7684\u306b\u99c6\u52d5\u3055\u308c\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u8003\u3048\u65b9\u3067\u3001\u9867\u5ba2\u306e\u611f\u60c5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u91cf\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u3059\u3002\u30bb\u30d5\u30a9\u30e9\u306e\u3088\u3046\u306a\u4fe1\u983c\u3067\u304d\u308b\u30d3\u30b8\u30cd\u30b9\u306f\u54c1\u8cea\u306e\u9ad8\u3044\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u3001\u9b45\u529b\u7684\u306a\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0\u3082\u30bb\u30d5\u30a9\u30e9\u304c\u591a\u304f\u306e\u5fe0\u5b9f\u306a\u9867\u5ba2\u3092\u6301\u3064\u8981\u56e0\u3067\u3059\u3002\u5f7c\u3089\u306e\u9593\u306e\u95a2\u4fc2\u306f\u975e\u5e38\u306b\u5f37\u304f\u3001\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u671b\u3080\u95a2\u4fc2\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Scale_Your_E-commerce_Business_Like_Sephora\"><\/span><strong>\u30bb\u30d5\u30a9\u30e9\u306e\u3088\u3046\u306be\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3059\u308b\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_a_Community_Around_Your_Brand\"><\/span>\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u5468\u308a\u306b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/4-1-1024x456.webp\" alt=\"A screenshot from the Homepage of Sephora Beauty Insider Community\" class=\"wp-image-10615\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/4-1-1024x456.webp 1024w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/4-1-300x133.webp 300w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/4-1-768x342.webp 768w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/4-1-150x67.webp 150w, https:\/\/2026.bonloyalty.com\/wp-content\/uploads\/2024\/02\/4-1-480x214.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_community_in_e-commerce\"><\/span><em>e\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u91cd\u8981\u6027<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30bb\u30d5\u30a9\u30e9\u306e\u30b1\u30fc\u30b9\u306b\u5f93\u3046\u3068\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u3055\u3089\u306b\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3057\u307e\u3059\uff01Beauty Insider Community\u306f\u3001\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u7f8e\u5bb9\u696d\u754c\u306e\u30d2\u30c3\u30c8\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u8ab0\u3082\u304c\u88fd\u54c1\u306b\u3064\u3044\u3066\u306e\u610f\u898b\u3092\u5171\u6709\u3067\u304d\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u53c2\u52a0\u3059\u308b\u4eba\u3005\u306f\u3001\u591a\u304f\u306e\u30a2\u30a4\u30c6\u30e0\u3084\u88fd\u54c1\u306b\u3064\u3044\u3066\u306e\u3053\u308c\u3089\u306e\u5171\u6709\u3068\u30b3\u30e1\u30f3\u30c8\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5426\u5b9a\u7684\u306a\u5171\u6709\u3084\u904e\u5ea6\u306b\u500b\u4eba\u7684\u306a\u30b3\u30e1\u30f3\u30c8\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u305d\u306e\u88fd\u54c1\u306b\u3042\u308b\u7a0b\u5ea6\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u3063\u3066\u3082\u3002\u3057\u304b\u3057\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u9867\u5ba2\u306b\u54c1\u8cea\u3067\u30e6\u30cb\u30fc\u30af\u306a\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u3001\u305d\u306e\u672a\u6765\u306f\u8d77\u3053\u308b\u3067\u3057\u3087\u3046\u304b\uff1f&nbsp;<\/p>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u9867\u5ba2\u306b\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3092\u78ba\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u7279\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306b\u3068\u3063\u3066\u3001\u7fa4\u8846\u306e\u529b\u3092\u8efd\u8996\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u7fa4\u8846\u306f\u80af\u5b9a\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u306e\u30d6\u30fc\u30e0\u3092\u4f5c\u308b\u3067\u3057\u3087\u3046\u3002\u5f7c\u3089\u306f\u3059\u3079\u3066\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u3042\u306a\u305f\u304c\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u306b\u3064\u3044\u3066\u3001\u3082\u3057\u5f7c\u3089\u304c\u305d\u308c\u3089\u306b\u4fa1\u5024\u3092\u898b\u51fa\u3059\u306a\u3089\u3070\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategies_to_foster_a_sense_of_belonging\"><\/span><em>\u6240\u5c5e\u611f\u3092\u80b2\u3080\u6226\u7565<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30bb\u30d5\u30a9\u30e9\u306f\u3001\u591a\u69d8\u306a\u5c0f\u58f2\u696d\u8005\u304c\u6df7\u5728\u3059\u308b\u4f1d\u7d71\u7684\u306a\u8fd1\u96a3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a8\u30ea\u30a2\u3068\u3057\u3066\u81ea\u3089\u3092\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002\u30e2\u30fc\u30eb\u306b\u884c\u304b\u306a\u3044\u53ef\u80fd\u6027\u306e\u3042\u308b\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u305f\u3081\u306b\u3001\u5f7c\u3089\u306f\u81ea\u5206\u306e\u5730\u57df\u3067\u7f8e\u5bb9\u88fd\u54c1\u3092\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u6240\u5c5e\u611f\u304c\u30bb\u30d5\u30a9\u30e9\u306e\u76ee\u6a19\u3067\u3042\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u3092\u5f15\u304d\u4ed8\u3051\u3001\u305d\u306e\u3088\u3046\u306a\u611f\u60c5\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u52aa\u529b\u3092\u6ce8\u3044\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6226\u7565\u306f\u3001Sephora Beauty Insider\u3092\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3059\u308b\u3068\u304d\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u9867\u5ba2\u3092\u89aa\u53cb\u306b\u3057\u3066\u304f\u3060\u3055\u3044\uff1b\u3059\u3079\u3066\u3092\u4e00\u7dd2\u306b\u5171\u6709\u3057\u4f53\u9a13\u3057\u3066\u304f\u3060\u3055\u3044\u3002Beauty Insider Community\u30d5\u30a9\u30fc\u30e9\u30e0\u306e\u6210\u529f\u3092\u901a\u3058\u3066\u3001\u53cb\u9054\u306e\u8f2a\u3092\u5e83\u3052\u308b\u3053\u3068\u306f\u7d20\u6674\u3089\u3057\u3044\u6226\u8853\u3067\u3059\u3002\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u3088\u308a\u8fd1\u3065\u3051\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u826f\u3044\u3053\u3068\u3092\u5e83\u3081\u308b\u3053\u3068\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u4fe1\u983c\u3082\u81ea\u7136\u306b\u7bc9\u304b\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_The_Reward_Experience_Exclusive\"><\/span>\u30ea\u30ef\u30fc\u30c9\u4f53\u9a13\u3092\u6392\u4ed6\u7684\u306b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_sense_of_exclusivity\"><\/span><em>\u6392\u4ed6\u6027\u306e\u611f\u899a\u3092\u4f5c\u6210\u3059\u308b<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30bb\u30d5\u30a9\u30e9\u306f\u53cb\u9054\u306e\u8a95\u751f\u65e5\u3092\u899a\u3048\u3066\u3001\u4e00\u7dd2\u306b\u795d\u3046\u672c\u5f53\u306b\u7279\u5225\u306a\u65e5\u306b\u3057\u307e\u3059\u3002\u30bb\u30d5\u30a9\u30e9\u306e\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u306f\u5bdb\u5927\u3067\u3001\u7279\u306b\u65b0\u3057\u3044\u9867\u5ba2\u306b\u3068\u3063\u3066\u7121\u6599\u3067\u3059\u3002\u898b\u3066\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u3053\u308c\u3089\u306e\u30bb\u30d5\u30a9\u30e9\u306e\u8a95\u751f\u65e5\u30ae\u30d5\u30c8\u306f\u4ed6\u306e\u4eba\u3092\u7279\u5225\u306b\u611f\u3058\u3055\u305b\u3001\u30bb\u30d5\u30a9\u30e9\u304c\u7a4d\u6975\u7684\u306b\u65b0\u3057\u3044\u9867\u5ba2\u306b\u5230\u9054\u3059\u308b\u65b9\u6cd5\u306f\u3001\u5f7c\u3089\u304c\u30ae\u30d5\u30c8\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u3092\u5e78\u305b\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u9867\u5ba2\u306e\u8a95\u751f\u65e5\u306b\u9001\u308b\u30ae\u30d5\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3067\u3059\u3002\u3042\u306a\u305f\u3082\u30ae\u30d5\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u5e78\u305b\u3092\u5206\u304b\u3061\u5408\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ae\u30d5\u30c8\u306f\u9ad8\u3059\u304e\u305f\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u308b\u3060\u3051\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u30ae\u30d5\u30c8\u306f\u3001\u6d88\u8cbb\u8005\u3068\u53cb\u9054\u306b\u306a\u308a\u305f\u3044\u3053\u3068\u3092\u793a\u3057\u3001\u305d\u306e\u95a2\u4fc2\u3092\u3088\u308a\u5f37\u304f\u7bc9\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_exclusivity_for_both_the_brand_and_customers\"><\/span><em>\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u306e\u6392\u4ed6\u6027\u306e\u5229\u76ca<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9-\u6d88\u8cbb\u8005\u95a2\u4fc2\u306e\u5229\u70b9\u306f\u3001\u4e21\u65b9\u306e\u5074\u306b\u3068\u3063\u3066\u6709\u52b9\u3067\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u5074\u3067\u306f\u3001\u65b0\u3057\u3044\u53cb\u9054\u3092\u4f5c\u3063\u305f\u5f8c\u3001\u9867\u5ba2\u306e\u7fd2\u6163\u3001\u8cfc\u5165\u306e\u597d\u307f\u3001\u4e00\u822c\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u306b\u3064\u3044\u3066\u3088\u308a\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u3092\u4f7f\u7528\u3059\u308b\u969b\u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u500b\u4eba\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30eb\u30fc\u30eb\u306b\u5f93\u3046\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u3089\u306f\u672c\u5f53\u306b\u654f\u611f\u3060\u304b\u3089\u3067\u3059\u3002e\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\u3067\u306f\u3001\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u6642\u306b\u985e\u4f3c\u306e\u88fd\u54c1\u3092\u63a8\u5968\u3059\u308b\u304b\u300c\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u300d\u3059\u3079\u304d\u3067\u3059\u3002\u7b2c\u4e8c\u306b\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u8cfc\u8cb7\u80fd\u529b\u306f\u3001\u3042\u306a\u305f\u306e\u30b7\u30e7\u30c3\u30d7\u306e\u53ce\u76ca\u306b\u5f71\u97ff\u3059\u308b\u4e3b\u8981\u306a\u8981\u56e0\u3067\u3059\uff1b\u53e4\u3044\u9867\u5ba2\u3092\u3088\u308a\u591a\u304f\u4e16\u8a71\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u5f7c\u3089\u304c\u518d\u3073\u3042\u306a\u305f\u3092\u9078\u3076\u610f\u6b32\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306e\u89b3\u70b9\u304b\u3089\u3001\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0\u307e\u305f\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3042\u306a\u305f\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8ffd\u52a0\u6599\u91d1\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3067\u3042\u306a\u305f\u306e\u304a\u91d1\u3092\u7bc0\u7d04\u3059\u308b\u306e\u3092\u52a9\u3051\u308b\u306a\u3069\u3002\u307e\u305f\u306f\u30d7\u30ec\u30bc\u30f3\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3042\u306a\u305f\u3092\u975e\u5e38\u306b\u91cd\u8981\u306a\u4eba\u306b\u3059\u308b\u306a\u3069\u3002\u307e\u305f\u306f\u3001\u3042\u306a\u305f\u306e\u652f\u51fa\u306e\u4e00\u5b9a\u5272\u5408\u3092\u6148\u5584\u56e3\u4f53\u3078\u306e\u5bc4\u4ed8\u306e\u305f\u3081\u306b\u53d6\u308b\u3053\u3068\u3067\u9593\u63a5\u7684\u306b\u74b0\u5883\u306b\u8ca2\u732e\u3059\u308b\u306a\u3069\u3002\u9867\u5ba2\u3068\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u306f\u3042\u306a\u305f\u306e\u3082\u306e\u3068\u540c\u3058\u3067\u3001\u3042\u306a\u305f\u306f\u81ea\u5206\u305f\u3061\u304c\u4f55\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\uff1b\u305f\u3060\u3042\u306a\u305f\u306e\u5fc3\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading translation-block\"><a href=\"https:\/\/2026.bonloyalty.com\/ja\/docs\/vip-program\/feature-overview\/\" target=\"_self\">VIP\u968e\u5c64\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/strong>\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n\n\n\n<p>\u30bb\u30d5\u30a9\u30e9\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306eVIP\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a73\u3057\u304f\u898b\u3066\u3001\u30bb\u30d5\u30a9\u30e9\u304c\u305d\u308c\u3092\u9867\u5ba2\u7dad\u6301\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u3057\u3066\u9078\u629e\u3057\u305f\u7406\u7531\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u968e\u5c64\u30a2\u30d7\u30ed\u30fc\u30c1\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30bb\u30d5\u30a9\u30e9\u3067\u30d7\u30ec\u30bc\u30f3\u30c8\u3092\u53d7\u3051\u53d6\u308b\u305f\u3081\u306e\u7570\u306a\u308b\u5229\u76ca\u30b9\u30c6\u30fc\u30bf\u30b9\u306b\u5fdc\u3058\u3066\u3001\u30ec\u30fc\u30c8\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30e9\u30f3\u30af\u306f\u3001\u9867\u5ba2\u306e\u652f\u51fa\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u30e9\u30f3\u30af\u304c\u9ad8\u3044\u307b\u3069\u3001\u30bb\u30d5\u30a9\u30e9\u304c\u30e1\u30f3\u30d0\u30fc\u306b\u4e0e\u3048\u308b\u30ae\u30d5\u30c8\u3084\u5272\u5f15\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_tiers_can_enhance_customer_engagement\"><\/span><em>\u968e\u5c64\u304c\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u30bb\u30d5\u30a9\u30e9\u306f\u3001\u4e21\u5074\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u968e\u5c64\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\uff1b\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e\u3068\u3057\u3066\u3001\u3053\u308c\u306f\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u306e\u72b6\u6cc1\u3067\u3059\u3002Sephora Beauty Insider\u30ea\u30ef\u30fc\u30c9\u3068\u3057\u3066\u3001\u7570\u306a\u308b\u30e1\u30f3\u30d0\u30fc\u30ec\u30d9\u30eb\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u6bb5\u968e\u3067\u30e6\u30cb\u30fc\u30af\u306a\u5229\u70b9\u3092\u4e0e\u3048\u307e\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u80fd\u529b\u3092\u52d5\u6a5f\u4ed8\u3051\u308b\u3053\u3068\u306f\u3001\u4f4e\u3044\u30ec\u30d9\u30eb\u3088\u308a\u3082\u6709\u76ca\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u52d5\u6a5f\u306e\u305f\u3081\u306b\u3001\u3053\u308c\u3089\u306e\u968e\u5c64\u306f\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\">\u30bb\u30d5\u30a9\u30e9\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u306e\u6700\u7d42\u7684\u306a\u8003\u3048<\/h2>\n\n\n\n<p>\u8981\u7d04\u3059\u308b\u3068\u3001Sephora Beauty Insider\u304c\u3069\u306e\u3088\u3046\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3092\u89e3\u8aad\u3057\u305f\u5f8c\u3001\u30bb\u30d5\u30a9\u30e9\u306f\u9867\u5ba2\u7dad\u6301\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6700\u9ad8\u306e\u4f8b\u3067\u3042\u308b\u3068\u8a00\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30bb\u30d5\u30a9\u30e9\u30ea\u30ef\u30fc\u30c9\u30dd\u30a4\u30f3\u30c8\u30eb\u30fc\u30eb\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u611b\u3059\u308b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3068\u30ea\u30ef\u30fc\u30c9\u3092\u7c21\u5358\u306b\u5f15\u304d\u63db\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30cf\u30a4\u30e9\u30a4\u30c8\u30dd\u30a4\u30f3\u30c8\u306f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bb\u30d5\u30a9\u30e9\u306e\u8a95\u751f\u65e5\u30ae\u30d5\u30c8 \u2013 \u5370\u8c61\u7684\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b<\/li>\n\n\n\n<li>Beauty Insider Community \u2013 \u7f8e\u5bb9\u611b\u597d\u5bb6\u304c\u611f\u60c5\u3092\u5171\u6709\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30d5\u30a9\u30fc\u30e9\u30e0\u3092\u63d0\u4f9b<\/li>\n\n\n\n<li>\u6392\u4ed6\u7684\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0 \u2013 \u968e\u5c64\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u9867\u5ba2\u306b\u30e6\u30cb\u30fc\u30af\u306a\u4f53\u9a13\u3092\u63d0\u4f9b<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u6700\u5f8c\u306b\u3001\u30bb\u30d5\u30a9\u30e9\u306f\u968e\u5c64\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u7f8e\u5bb9\u611b\u597d\u5bb6\u306e\u793e\u4f1a\u306e\u4e21\u65b9\u3092\u30bb\u30d5\u30a9\u30e9\u30b1\u30fc\u30b9\u3067\u7d44\u307f\u5408\u308f\u305b\u308b\u969b\u306b\u9069\u7528\u3057\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u6210\u9577\u3092\u62e1\u5927\u3057\u3001\u9867\u5ba2\u3068\u9577\u3044\u9053\u306e\u308a\u3092\u6b69\u307f\u3001\u751f\u6daf\u306e\u652f\u51fa\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u9078\u629e\u3057\u3066\u3082\u3089\u3044\u305f\u304f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\u3053\u306ea href=\"https:\/\/apps.shopify.com\/bon-loyalty-rewards?utm_source=website&amp;utm_medium=blog&amp;utm_campaign=casestudy\" target=\"_blank\"&gt; BON Loyalty<\/a> \u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Sephora&#8217;s rewards program is a successful loyalty program from the beauty brand &#8211; Sephora. Many activities of Sephora\u2019s Beauty Insider increase brand awareness and make profits<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":16,"featured_media":10616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[217],"class_list":["post-10567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-rewards-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/10567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=10567"}],"version-history":[{"count":0,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/10567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/10616"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=10567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=10567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=10567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}