{"id":21787,"date":"2025-11-04T10:18:24","date_gmt":"2025-11-04T10:18:24","guid":{"rendered":"https:\/\/2026.bonloyalty.com\/?post_type=changelog&#038;p=21787"},"modified":"2026-01-29T10:22:11","modified_gmt":"2026-01-29T10:22:11","slug":"b2b-tier-program","status":"publish","type":"changelog","link":"https:\/\/2026.bonloyalty.com\/ja\/changelog\/b2b-tier-program\/","title":{"rendered":"B2B tier program"},"content":{"rendered":"<p>The B2B tier program is now available, introducing a dedicated tiered loyalty experience for business customers (Companies) on Shopify. This program operates independently from the standard B2C loyalty program.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s changing<\/h3>\n\n\n\n<p>You can now run a standalone tiered loyalty program for B2B partners:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business customers are grouped into tiers based on company-level spending<\/li>\n\n\n\n<li>Each tier has its own entry requirements, rewards, and benefits<\/li>\n\n\n\n<li>Tier status and benefits apply across all members and locations of a company<\/li>\n<\/ul>\n\n\n\n<p>The B2B tier program operates independently from the B2C loyalty program and automatically handles tier upgrades and downgrades based on spending and refunds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why this matters<\/h3>\n\n\n\n<p>B2B customers have different buying patterns and expectations than retail shoppers. This feature helps you reward long-term partners more accurately, incentivize higher-value orders, and manage B2B loyalty at scale, all without affecting your B2C program.<\/p>\n\n\n\n<p><a href=\"https:\/\/bonloyalty.com\/docs\/customers\/b2b-tier-program\/\" target=\"_blank\" rel=\"noopener\">Learn more about B2B tier program \u2192<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The B2B tier program is now available, introducing a dedicated tiered loyalty experience for business customers (Companies) on Shopify. This program operates independently from the standard<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"template":"","changelog_category":[547],"changelog_status":[536],"class_list":["post-21787","changelog","type-changelog","status-publish","hentry","changelog_category-settings","changelog_status-new"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/changelog\/21787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/changelog"}],"about":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/changelog"}],"wp:attachment":[{"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=21787"}],"wp:term":[{"taxonomy":"changelog_category","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/changelog_category?post=21787"},{"taxonomy":"changelog_status","embeddable":true,"href":"https:\/\/2026.bonloyalty.com\/ja\/wp-json\/wp\/v2\/changelog_status?post=21787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}