The Happy Birthday feature has been enhanced with more flexible reward delivery and new reward types to support stronger birthday campaigns.

Customer profiles now display tier progress based on total points earned or total spending, depending on your tier conditions.

BON Loyalty now integrates with SearchPie, allowing you to surface VIP tier rewards on search engines like Google through SEO schema and improve the visibility of your loyalty program.

New validation checks help ensure tier entry requirements are set up correctly and maintain a clear tier hierarchy.

You can now choose how VIP tier status is maintained over time, giving you more control over tier renewals for customers on rolling-year milestones.

Points for limited-time offer – complete an order campaigns are now calculated based on when an order is created, instead of when it is fulfilled.

You can now customize call-to-action (CTA) links and visual styles for limited-time offer (LTO) pop-ups, giving you more control over where customers are directed and how campaigns look.

The Complete an order benefit can now be applied to the Entry tier, creating a more consistent experience across all tiers in the VIP Program.
What’s changing

All BON theme extensions now support multi-language display, allowing you to show loyalty content in the languages enabled on your store.

Referral reward titles are now easier to customize, with editing moved directly into referral reward settings and supported by real-time previews.

The B2B tier program is now available, introducing a dedicated tiered loyalty experience for business customers (Companies) on Shopify. This program operates independently from the standard B2C loyalty program.

You can now connect BON Loyalty with LINE using Shopify Flow to send point-related notifications and reward customers who create accounts via LINE.
LINE integration via Shopify Flow

You can now prevent specific customers from participating in your loyalty program by excluding them using Shopify customer tags.

Customers can now redeem points for free product and free shipping rewards directly in the Redeem points extension on the cart and checkout pages.

Phone numbers can now be updated, searched, and imported as part of customer data in the in-app admin.

We’ve updated the referral reward logic to ensure rewards are only granted for successfully completed purchases. If a referred friend’s first order is later cancelled or fully refunded, referral rewards will no longer remain active.

Customer data filters are now preserved when navigating between views, and the total number of matching customers is displayed after filtering.

Merchants can now choose to display the actual product image for free product discounts instead of the default icon. You can also control the size of the image to better match your storefront design.

You can now reward customers with extra points when they purchase selected products or collections.