More than the Smile
Loyalty shouldn’t just make you smile. It should make you grow. See why brands
are switching from Smile.io to BON Loyalty and grinning bigger.
merchants over the world
The BON Loyalty difference
Why thousands of brands build retention with BON Loyalty?
A comprehensive solution
Everything you need for loyalty, fully customizable down to the last detail.
High value
Loyalty should be both efficient and cost-effective, so you can focus on growth.
Reliability
Backed by a team that truly cares, with updates driven by merchant feedback.
The obvious choice Why choose BON Loyalty over Smile?
Smile costs more. BON delivers more. Switching is the easiest decision you’ll ever make.
Value over branding Stop paying for the logo
And start paying for the result. Smile positions itself as “Enterprise loyalty.” And like most enterprise software, that comes with a heavy price tag—often 2–3 times higher than BON for the same features.
BON Loyalty keeps pricing fair and transparent, so you only pay for what drives value and revenue for your business.
Merchant-driven innovation Innovation for all,
not just enterprise
With Smile, feature releases are slow and geared toward enterprise needs. That means other brands often wait months or longer for updates that truly matter to them.
Meanwhile, BON Loyalty rolls out updates regularly, shaped directly by merchant feedback. Instead of designing only for the enterprise, we build what our merchants actually need.
Why pay more for less? Compare Smile to BON Loyalty
Get the loyalty platform that grows with you, not your marketing cost
| General | ||
| Monthly order limit | Unlimited orders for $99 | 2500 orders for $199 |
| Customer support | Support Priority | 24/7 Chat & Email Support |
| Point program | ||
| Referral program |
|
|
| Complete an order point |
|
|
| Complete an account point |
|
|
| Complete profile point |
|
– |
| Social interaction point |
|
– |
| Leave a review point |
|
– |
| Birthday point |
|
|
| Subscribe to newsletter point |
|
– |
| Expire points after a period of time |
|
– |
| VIP Tiers |
|
$199/month |
| Rewards program | ||
| Redeem points for amount discount |
|
|
| Redeem points for percentage discount |
|
|
| Redeem points for free shipping |
|
– |
| Redeem points for free product |
|
– |
| Redeem points for POS discount |
|
– |
| Limited-time point bonus campaign |
|
– |
| Expire rewards after a period of time |
|
– |
| Redeem points for amount discount (advanced rules) |
|
– |
| Customer-facing loyalty program display | ||
| Widget (floating loyalty button) |
|
|
| Referral pop-up |
|
|
| Loyalty landing page |
|
– |
| Loyalty hyperlink |
|
– |
| Points on the checkout page (Shopify Plus) |
|
– |
| Points on the post-checkout page (Shopify Plus) |
|
– |
| Points on the product page |
|
– |
| Displayed languages | 250+ languages | 1 default language |
| Customization & Branding | ||
| Program branding | Advanced (Contact us) | Limit |
| Email branding | Advanced (Contact us) | 2 customizations |
| Change email sender |
|
|
| Remove BON brandmark |
|
– |
| Custom CSS |
|
– |
| Free $1000 custom package (first month after upgrading) |
|
– |
| Free customization up to $300 per month |
|
– |
| Software development kit |
|
– |
| Integrations | ||
| Program branding | Advanced (Contact us) | Unlimited |
| Email branding |
|
– |
Migration made easy We move your data
You move forward
Forget the headaches of starting over. Our dedicated support team importing all your customer data,
settings, and rewards so you’re ready to grow from day one.
FAQs
The barely-asked FAQ
Most brands don’t even hesitate to switch.
How do I switch to BON Loyalty?
Just book a demo with our support team or chat with us 24/7. We’ll guide you every step of the way.
How do I migrate my data to BON Loyalty?
Simply request an export file from Smile.io, and we’ll handle everything else.
Will there be any downtime for customers when we migrate?
No. Your customers won’t experience any interruption.
Ready to launch your first loyalty program
or make a switch?
Our support team are available 24/7 to solve your enquiries