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The first impression is always the best way to catch people’s attention and make them remember something forever. Regarding loyalty apps, customers can be strongly impressed by a catchy name, which rings a bell whenever they think about loyalty programs.
However, finding an interesting name is never an easy task. Don’t worry! We are here to show you 5 tips to give your loyalty program the most memorable title.
The first way to create a memorable loyalty name for your loyalty program is “Back to basics”. The strategy focuses on giving your loyalty program a straightforward name without unnecessary frills. A short and simple name can assure that your customers will be able to easily remember your loyalty program name and can quickly associate it with the core products that you are selling.
A great example could be Sephora’s loyalty program: Sephora Beauty Pass. Sephora is a large system of online stores which sells cosmetics, therefore, their creative reward points name suggests the core idea of the product: Beauty.
Other terms commonly used by successful loyalty programs are rewards, points, club, etc. Despite the fact that these terms are not very creative or catchy, they are, on the other hand, easy to remember, which is of greater value.
TIP: If you are selling a specific group of products, it’s a great idea to include the flagship product in your loyalty program name.
2. Stay related to the brand
The best name for a loyalty program should always be closely connected to the brand or brand products.
For example, the loyalty program of The North Face is VIPeak precisely targets the customers who use their products for outdoor activities. The word “Peak” is strongly associated with the mountains, representing a great symbol of adventure and outdoors and conveying the spirit of the brand itself.
Combining 2 words VIP and Peak is also a plus point as they capture the attention of new readers.
A similar strategy is used in big brands such as Adidas with the 3Stripes, the iconic design of the brand’s products.
3. Associate with passion
It’s easy to get your customers to join your loyalty program by connecting your reward program with their passions. Associating your brand with customers’ passion means you are halfway to winning their hearts.
Paw Points is an interesting name smartly chosen by Fresh Step, a cat litter brand, and effectively attracts customers who are cat lovers.
The name is not only an adorable title that impassionates the customers who love cats, but the program also gives customers a chance to actually support cat shelters.
4. Make the rewards stand out
If you intend to offer your customers some amazing rewards in the loyalty program, it should be highlighted in the loyalty program name. Give your customers some momentum to join the reward system with a name that implies that customers will earn special rewards.
Homesense and TK Maxx did a great job by calling their reward Treasure. The name obviously implies the substantial rewards the customers could achieve by joining the program.
5. Make the name inspirational
The purpose of a loyalty program is about getting more and going further. It’s a great idea to include that message in your loyalty program name.
The purpose of a loyalty program is about getting more and going further. It’s a great idea to include that message in your loyalty program name. Fargo successfully expressed their go-further spirit by creating a reward system name called Go Far Reward.
Tips: If that’s impossible to include inspiration in your loyalty program, you can still add inspirational language to your loyalty page.
Conclusion
Picking an ideal name is the first step to creating a successful loyalty program. These tips are the recommended way you can apply in order to give catchy names for loyalty programs. However, there’s no such thing as an ultimate rule for naming your rewards. Therefore, try different ways to name your system until you find the best unique one!
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