Email attributes
Learn what each attribute represents and how it displays customer-specific information in your emails
Introduction
Each BON email includes key attributes that enable personalized content for every recipient. These attributes update automatically and don’t require manual editing. However, they may not function correctly if their original format or context is changed.
Overview
Email types and required attributes
Each email type uses specific attributes to personalize content. Below is a list of emails and the attributes needed for each to display accurate customer information.
Email type | Main purpose | Required attributes |
Welcome | Sent when a customer earns points for the Create an account action after signing up | {{first_name}} |
Earn points | Sent when points are earned from any point-earning action (excluding Happy birthday) | {{first_name}} |
Redeem points | Sent when a customer redeems points for a reward | {{first_name}} |
For referrer | Sent when a referrer receives a reward after a successful referral | {{first_name}} |
For referred friend | Sent when a referred friend receives their reward after signing up via a referral link | {{store_name}} |
Point expiry notice | Sent 7 days before points are set to expire | {{point_amount}} |
Point expiry reminder | Sent 1 day before points are set to expire | {{point_amount}} |
New tier unlocked | Sent when a customer is upgraded to a new VIP Tier. | {{tier_name}} |
New streak unlocked | Sent when a customer completes an order streak through the Order Booster feature. | {{streak_name}} |
Attribute definitions and their corresponding values
Below is a list of email attributes and what they represent. These values are automatically replaced with the correct information for each customer when an email is sent:
- {{point_amount}}: The number of points customers have earned or are about to expire
- {{point_name}}: The name of your points (e.g., BON point)
- {{store_name}}: The name of your store (e.g, Emile’s florist)
- {{first_name}}: First name of the email recipient
- {{reward_program}}: The name of your loyalty program
- {{earn_action}}: The action the customers completed to earn points (e.g., Complete an order)
- {{reward_name}}: The name of the reward the customers redeemed
- {{referrer_first_name}}: The first name of the referrer
- {{referred_friend_first_name}}: The first name of the referred friend
- {{coupon_code}}: The coupon code given to the referred friend
- {{tier_name}}: The customer’s current Tier level
- {{entry_reward}}: The rewards granted upon entering a Tier
- {{custom_reward}}: The name of any custom reward offered outside of BON
- {{benefit_complete_order}}: The point multiplier applied to orders for VIP Tier customers
- {{streak_name}}: The name of the order streak in the Order Booster feature
