You can now choose how VIP tier status is maintained over time, giving you more control over tier renewals for customers on rolling-year milestones.

What’s changing

For VIP programs with a rolling-year milestone, you can now choose one of three tier maintenance options:

• No tier maintenance: Customers are reset to the lowest tier after 365 days if they don’t upgrade (current behavior)
• Auto maintain: Tier status is automatically renewed based on the customer’s current progress
• Manual maintain: You set a specific spend or earning requirement that customers must meet to keep their tier

Why this matters

These new options give you greater flexibility to design tier rules that match your business goals.