You can now customize call-to-action (CTA) links and visual styles for limited-time offer (LTO) pop-ups, giving you more control over where customers are directed and how campaigns look.

What’s changing

New customization options are available for LTO pop-ups:

• Create an account LTOs now support a custom CTA link for logged-out customers. If no link is set, the CTA continues to direct to the Account page by default
• Complete an order LTOs allow different CTA links before and after login
• CTA button color and pop-up background color can now be customized independently from widget color settings

Why this matters

Custom CTA links help you direct customers to the most relevant next step, improving clarity and conversion. Additional color controls make it easier to create LTO pop-ups that feel consistent with your brand and stand out at key moments in the shopping journey.